PROJECT REPORT On “Distribution channel of Soft-drink Industry” (COKE)
SUBMITTED BY Ashish Rahate
INDEX
1
1.
OBJECTIVE
2.
LIMITATIONS
3.
RESEARCH METHODOLOGY
4.
DATA ANALYSIS
5.
CONCLUSION
6.
LEARNING
7.
REFERRENCES
CURRENT STATUS:
India is one of the top five markets in turn of growth of soft drink
market. 2
The per capita consumption of soft drinks in the country is estimated to
be around 6 bottles per annum in the year 2003.
PARAMETER OF STUDY:
Distribution Channel
SIGNIFICANCE OF STUDY:
To study distribution strategy adopted by COKE to get success,
COKE is the very popular product ,to know that how they bring product up to the consumer,
OBJECTIVE:
3
To understand the distribution channels of Soft drink Company in Nagpur .
LIMITATIONS:
The study is limited to Nagpur.
Limite Limited d sample sample size size and random random sampli sampling ng having having a drawba drawback ck of results.
The entire customer will not giving good response
There was no way to check the authenticity of the information given by the respondents and thus had to be accepted as genuine.
Topic is vast but availability of information and timeline is short.
DISTRIBUTION CHANNEL:
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Distribution (or place) is one of the four elements of mark market etin ing g mix. mix. An orga organi niza zati tion on or set set of orga organi niza zati tion onss (go(go-be betw twee eens ns)) involved in the process of making a product or service available for use or consumption by a consumer or business user.
Hingna Manufacture r
Nagpur Dealer
Ambica Sales Sub- dealer
6-Ten,Dharampeeth etc Retailer
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RESEARCH METHODOGY:
OBJECTIVE:
To understand the distribution channels channels of COKE in Nagpur Nagpur
a.
To stud study y the the avai availa labi bili lity ty of Soft Soft-d -dri rink nk in the the mar marke ket, t,
b.
To study the customer preferences for Soft-drink,
c.
To anal analy ysis sis the pla place imp importa rtant for for the dis distrib tribut utiion cha channe nnels for for the
Company,
Universe of the study:
Nagpur City
a.
Sample Size
50
b. c.
-
Samp Samplling method Data collection
Random sampling
-
Primary Data
-
customer (50), Dealer and manager Nagpur Beverages Pvt. Ltd. F- 4 (A) M.I.D.C. Hingna, Nagpur – 440016 cont. 91232992, 37423
Secondary Data
-
Internet, News Papers and Journals
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Data :
About Product:
Brand
-
COCA COLA
Product
-
COCA COLA
Product category
-
Carbonate soft drink
MRP
-
Rs. 20 /-, 600 ml
Selling pricing
-
Rs. 18.75 /-
Manufacturing units
-
Saoner (MH)
Head quarter
-
New York
Head office in India
-
New Delhi
AUTHORIZED DEALER IN NAGPUR: Dealer Sanjay Turhate Nagpur Beverages Pvt. Ltd. F-4(A) M.I.D.C. Hingna, Nagpur -440016 We have asked certain question to the manager and get certain information.
•
10 distributors working under company in Nagpur. Company provides
2 vehicles to each distributor.
7
They increase (double) the number of vehicles in summer season. Each distributor covers specific area. •
Distributor has to deposit Rs.220 per caret. Every caret has 24 bottles.
•
There are 3 types of flavor in COKE 1. Erited(gas) 2. JBD (juice base drink) 3. Water
AUTHORIZED SUB-DEALER IN NAGPUR: Ambika Sales,Sunil Aparment, Near OM Sales Corporation, Varma lay out, Nagpur Ambika Sales Agency
•
Sunil apartment near om sales corporation,
•
Verma layout,Nagpur.
•
We have asked some question to the owner of the agency and get
following information: •
Company cannot cover more area that’s why it makes distributors.
•
We are distributed specific areas we cannot interfere in the business of
the other distributer. •
Covered areas: Buldi , Dharampeth.
•
Send one salesman on each vehicle, to collect money and to maintain
all records. •
Distributer works as mediator between company and retailer.
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RETAILER:
1)
6-Ten (Dharampeeth, Hill top)
2)
Lucky Emporium (Dharampeeth)
3)
Prabhat Restrorant (Dhrampeeth)
4)
Mahesh Foods (Dharampeeth)
5)
etc.
TRANSPORTATION:
Own transportation facilities
MARGIN OF RETAILER:
Marginal Retailer is that bottle of 200ml
-
10%
600ml
-
6.25%
2 liter
-
8.5%
9
DATA ANALYSIS:
•
Preferred brands of coke
Preferred brand of Soft-drink
Other 9% Pepsi Coca-cola 41% 41%
Pepsi 50%
Coca-cola Other
People preferred to the Pepsi ,according ,according to our survey 50% people like Pepsi, Pepsi, 41% Coca-cola, 9% Other. It means Pepsi have more market share.
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•
Do you get coke, when you want it?
Yes – 90 percent, No – 10 per.
Availability
No 10%
Yes No
Yes 90%
As per our survey 90% People get coke, when when they want, It means the distribution of the coke coke is very good. good.
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•
Why is coke liked?
Why coke ? 90 80 e
g 70 a t
n 60 e s r e P
50
Series1
40 30 20 10 0
s t e a T
r e u s e a l P
n i o t r a d h y e D
d r e i T
s t y r h u T
o t h y e r v l e F e
r h e t O
From the above graph we can conclude that maximum people drink coke due to its taste, pleasure & when when they feel very hot.
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CONCLUSION: COKE FULLY concentrating on the distribution channel, they are providing less money to the distributors and retailers, they are doing more work in less expense
LEARNING: By the help of project, we came to know about the channel of coke . How How the retailers retailers of COKE get product product and complication complication of channel.
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