National Fertiliz Fertilizers ers limited - Nangal Unit y
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With coming up of Bhakra Bh akra dam and surplus power power available available from the project , it was decided by the govt. of India to set up the fertilizer factory at Naya Nangal Nangal which went up into production in 1961 . The plant was envisaged to produce produce calcium ammonium nitrate (CAN) nitrogenous nitrogenou s fertilizer with 20.5 % nitrogen with 164 MW power consumption . This product was subsequently upgraded to 25 % nitrogen . Initially production incentive was electrolysis process for the generation of hydrogen followed followed by high pressure press ure ammonia synthesis synthe sis . Subsequently Subseque ntly in 1978 went on stream , another ammonia plant based on fuel gasification gasifica tion , which added urea nitrogenous fertilizer with 46 % nitrogen to its range of production product ion . In 1984 1 984 , methanol me thanol plant with a capacity of 50 MTPD . In 1990 electrolysis plant was replaced with front - end hydrogen plant (NMP 1 ) based upon reforming of naptha for production of hydrogen thus reducing the electrical power consumption . The rate of the production of urea at present level at nangal unit is 1450 T/D and the annual capacity is 478500 478500 T . The main proportion of the industrial bio - products produce by the NFl is produced by Nangal Unit . The main work of the marketing department in Nangal Unit is dispatching and this dispatching is done by two main means of the transportation .
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features of nangal unit
Investment : Rs 132 cr(1976-77) Expansion group of plants Methanol plant : Rs 7.2 cr(1983-84) Urea revamp : Rs 161 cr(1998-2001) Pollution control measures : Rs 30 cr(1989-2004) Installed capacity Urea methanol Dates of commissioning urea
: 4,78500 mt : 22,110 mt : 12.12,1977
Methanol : 17.08.1984 Urea revamp(pilling tower) :02.12.2000
Introduction
The purpose of carrying out this project is to read the mind set of the consumers regarding the product and to check its popularity rate as well among the consumers (farmers). The selection of the product was do not keeping in mind that fertilizer are very important part of agriculture in our country . In our country the consumer of fertilizers i.e., farmers are not much literate .So it becomes very important to conduct a research to what is going in the fertilizers especially towards the Kisan Urea brand another purpose of carrying out this project is to understand the marketing and the distribution of the fertilizers , which is supposed to be the most complex having lots of interference by the Government and other parties .
Objectives of the research y
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This study focus on the consumer behavior . The aim of marketing is to meet and satisfy target customers needs and wants better than competitors . Consumer behavior is the study of how individuals , groups ,and organizations select , buy , use , and dispose of goods , services ideas , or experiences to satisfy their needs and wants . Studying consumers provides clues for improving or introducing products or services , setting , prices , devising channels , crafting messages , and developing other marketing activities . Marketers are always looking for emerging trends that suggest new marketing opportunities . 1 . To know the marketing and distribution of fertilizers . 2 . To understand the mindset of the consumers regarding Kisan Urea . 3 . To understand consumers consumption , pattern , and perceptions . 4 . To check the popularity of the products of the company. 5 . The choice of the farmers for NFL product vis - a - vis another companys product .
Research Methodology y
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This chapter represents the research methodology to be adopted for the research topic , To study the consumption behaviors of farmers for Urea . It includes the selection of samples ,collection of data and the choice of statistical tools which were used for analyzing the data . The basis of this chapter is to know about the research method and the logic behind using the particular method . Research Design Research design states the conceptual structure within which the research was conducted . The design for this topic is descriptive design and is carried out by survey . The research design comprise of mean of obtaining the maximum information by using the structured questionnaire filled by the farmers who were consuming Urea .
Data y y
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Collection Techniques
Data collection Both the primary and secondary data has been used for the purpose of data collection .Primary data was to be collected through the questionnaires, and by conducting personal interview . Primary source of information had been utilized for the collection of data through questionnaire that were structured , keeping in mind the objectives of the study , a structured questionnaire comprising of all relevant question from all aspects of the study was chosen.Secondary data was collected from secondary sources of information that included magazines , websites studies conducted in the past . Sample Design The sample design take into three decisions of sampling unit , sample size and sample techniques. Sampling Unit The sampling unit refer to, Who is to be surveyed ? .In this research the farmer who were using the NFL product . Sample Size Sample size is the no. of peoples , to be surveyed .As it was not feasible to carry out a census survey for the study , the representation of population was to be quantified . Hence , the sample size used in survey was taken as 70 farmers .
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Sampling Techniques Next question is that how the respondents should be chosen ? To obtain a representative sample ,a probability sample of the population was drawn .The random sampling technique was used where the population was randomly selected . Limitations of the project Every research expected to help in formulating some of the theories in the field on the basis of findings . However like the other researches this research also suffered from some limitations .As such ,while generalizing the results , the following limitations of the study might be taken under consideration.
Data analysis From the data I collected from the farmers I saw that the farmers about 20 acres of land are more inclined to NFLs products especially kisan urea the other IFFCO company s products very close to the company of NFL.The other main factor is the price and availabilty of the NFL products in ropar district. About 27% of the people who purchase the nfl products are purchasing the products due to the name of the company and only 17% purchases due to influenced by magazines banners newspapers etc.
The other thing the farmers thinks the quality of the NFLs urea carry bags is quite good. These are the features of NFL products. But some farmers thinks that the sales promotions of NFL is not so good as compared to IFFCO whose sales promotion is best as compared to NFL company .
Finding of the Project The farmer most like the NFL main product Urea .It is due to increase in the quality of the products manufactured by NFl. As NFL is paying too much attention towards the quality of the products that are being used by the farmers . According to a survey conducted among the farmers of Ropar distt.The farmers liking and trusting on the product produced by NFL . Their behavior towards the use of product in future is also optimistic. The stitching and the transportation have been improved from some years , which has also reduced the wastage of goods, consecutively increased the quality of the products . The consumer behavior has been studied properly and the promotion and advertising activities for educating farmers for the product of NFL has been improved . Subsequently , the improvement has been seen in the sales of the products .
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On the basis of my project the consumption behaviors of farmers for the NFL main product Urea is very good . NFL product i.e., Urea , is satisfying the farmers .Farmers future planning for the purchase of NFL product is 82.55% . NFL company should give stress on the publicity , sales promotion and advertisement so that farmers could get more familiar with the product i.e., Urea. Kisan Urea is the most preferred brand of fertilizers in the Indian market ; about 37.5% of the respondents go for the Kisan Urea. Kisan Urea is most popular among Bathinda District. Kisan Urea is usually preferred because of its availability rather than its price. IFFCO is the closest competitor of NFL . As , it is revealed from the study that most of the respondents came to know about Kisan Urea through Kisan Melas . About 73 % of the respondents are fully satisfied with Kisan Urea and they did not want any change in it . About 82 % of respondents preferred poly bags instead of jute bags . The concept of Neem coated Kisan Urea is known to most of the respondents but only 65 % of the respondents ever used this product .
Biblography y y y y
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Books Marketing Management , Philip Kotler , 12th Edition Research Methodology , C.R. Kothari ,3rd Edition Consumer Behavior , K.K. Srivastava ,2006 Edition Websites www.nationalfertilizers.com www.faidelhi.org www.ifdc.org www.wikipedia.com www.cadburyindia.com www.google.com Magazines Vani Kisan Patrika Fertilizers Marketing News