This is the handout I distributed at the Innovate 2013 Conference
speechDeskripsi lengkap
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debate
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Speech Editing
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Descripción: Reported Speech
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An activity for ESL when practicing reported speech.Full description
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Article on hate speech
PLATFORM Get Noticed in a Noisy World Michael Hyatt
Introduction • The reality:
“All the world is a stage.”
• You are on stage. @ShakespeareSays
• That stage is very crowded: ✓ Fact: More than 164 million blogs. ✓ Fact: More than 1.5 million books published last year. ✓ Fact: Thousands of radio and television shows. ✓ Fact: Millions of videos. • That’s why you need a platform. • The benefits:
“More video uploaded to YouTube in the last 60 days than the 3 major networks produced in TV’s first 60 years.”
1. It provides visibility. @MichaelHyatt
2. It provides control. 3. It provides options. • The opportunity: 1. It used to be you had to get past the gate-keepers. 2. Now you can enjoy direct access. 3. You can finally get noticed.
You can build a powerful, personal platform by taking just five steps:
1. Step #1: Start with WOW. a. Understand the power of word-of-mouth. In today’s environment: “Great marketing only makes a bad product fail faster.”
1) Everyone has a megaphone. 2) Everyone is connected to everyone else.
@David_Ogilvy
b. Exceed your customer’s expectations. When people encounter your product, they have one of three experiences: 1) Disappointment 2) Satisfaction 3) Wow c. Ship it! “Perfectionism is the mother of procrastination!”
@MichaelHyatt
2. Step #2: Prepare to launch. a. Accept personal responsibility for the outcome. b. Write down specific goals. c. Assemble your pit crew.
3. Step #3: Build your home base.
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Michael Hyatt
a. Understand the framework.
“Content is the new marketing.”
1) Home base 2) Embassies
Anonymous
3) Outposts b. Pick your medium. • Option #1: Blog • Option #2: Podcast • Option #3: Vlog c. Be patient. Here’s how my blog traffic grew:
MICHAELHYATT.COM 347,000 261,000 183,000
59,000 43,000 110
225
450
700
2004
2005
2006
2007
20,000
2008
2009
3
2010
2011
2012
2013
Platform: Get Noticed in a Noisy World
4. Step #4: Expand your reach. a. Kiss marketing goodbye. At least the kind that is impersonal, irrelevant, and unanticipated. b. Share your passion. “What if marketing was just about sharing?”
@MichaelHyatt
c. Establish your embassies. d. Get them to subscribe. Three Tactics: 1) Tactic #1: Make your sign-up form highly visible. 2) Tactic #2: Offer an incentive for subscribing. 3) Tactic #3: Design a branded e-mail template.
5. Step #5: Engage your tribe. a. Understand the concept. You have a tribe when you have a group of people who share three characteristics: 1) Characteristic #1: They share your passion. 2) Characteristic #2: They are willing to follow your leadership. 3) Characteristic #2: They have a way of communicating with one another. “People lose their way when they lose their why.”
Examples include: • Dave Ramsey fans • Apple customers
@GailHyatt
• Harley Davidson enthusiasts
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Michael Hyatt
b. Start a conversation. • You cannot build a tribe by delivering a monologue. • No, you build a tribe by leading a conversation.
“Generosity is a brilliant marketing strategy in the new economy.”
@MichaelHyatt
c. Be generous!
Conclusion • The key to building a platform is to face your fear and start! • What would a platform make possible?
“The key to building a platform is to face your fear and START!”
✓ For you? @MichaelHyatt
✓ For your business? ✓ For your future? • You’re here today for a reason. ✓ This is your time. ✓ Build your platform. ✓ Step up on stage. • We’re counting on you!
