Photo Editing eBook

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1 2009-2011 © Brainware Consultancy Pvt. Ltd.

INDEX Srl No.

Topic

Page

1

Acknowledgements

4

2

Introduction

5

3

About Webguru-india.com

6

4

ur!ose o" T#is Book

7

5

W#at is #oto$Image Editing



6

Basics o" Image Editing

9

7

W#at is #oto %ani!ulation or &etouc#ing

10

8

T'!es o" #oto Editing (er)ices

11

9

#oto En#ancement

1!

10

#oto &etouc#ing

16

11

#oto &estoration

19

12

#oto o! Art

21

13

#oto *ector +on)ersion

2!

14

#oto Image %asking

25

15

#oto %ani!ulation

27

16

#oto Background &emo)al

29

17

#oto %ontage

!1

18

Detailed +om!etition Anal'sis

!!

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INDEX

Srl No.

Topic

Page

19

Detailed +om!etitor ,e'word Anal'sis

!6

20

#oto Editing Business ricing Anal'sis

44

21

romotion (uggestions

4

22

uture ros!ects

50

23

+o!'rig#t Alert and Disclaimer

51

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! 2009-2011 © Brainware Consultancy Pvt. Ltd.

Acknowledgements WebGuru India is pleased to bring out this photo editing ebook , which we believe will prove extreel! bene"icial "or those who want to collate authentic in"oration on photo editing business# $ainsta%ing e""orts have been ta%en "or a%ing this e&boo% as in"orative and error& "ree "ree as possible# 'he credit credit goes to our tea who has done extensive research# research# (ope this will serve as a great great resource resource "or all the readers# readers# –

Web Guru India

www.webguru-india.com

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Introduction

The flourish of photo editing industry in recent years has turned turtle the common concept that photo editing is not a lucrative business. It fact, image editing industry has expanded manifolds over the years and thereby offering a unique growth opportunity for those entrepreneurs who want to try their luck in this industry. However, none would dare to invest in a business without garnering authentic information about the very nature and the future possibility of a business. A marketing analysis of the photo editing industry is all we need before making a final decision. But we know how hard is it to collate statistic on market analysis and market condition. e are aware of this difficulty Comprehensive ive Guide Guide on Photo Photo Editing Editing and this is what prompts us to release ! Comprehens Business", which will offer a unique solution to all your problems.

!Comprehensive Guide on Photo Editing Business " is specifically written for those entrepreneurs, who want to reap the benefits of this promising photo editing industry. #his e$book is crafted in the hands of the veteran marketing professionals professionals at %uality eb &olutions and they made extensive market research and collated accurate details after following market trends very carefully. carefully. Here in this e$book you will get all the information on the specification of service, analysis of market trend and competitor. In fact, you can term this e$book a one$and$all photo$editing manual, where you will get all the resource that you need to unlock the door to success.

'o fluff, no unnecessary information ( it is absolutely a professional guide on image editin editing g tailor tailored ed specif specifica ically lly for profe professi ssion onal al people people only only.. Howe However ver, people people with with an inquisitive set of mind can check out this e$book for garnering useful and authentic information on various aspects of image editing industry. #he language of this e$book is absolutely simple and no unnecessary )argon is used. *very single aspect of photo editing service and industry is illustrated with ample example and care has been taken to free it from errors as far as possible. e hope that this e$book will prove extremely effective for you all.

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About Webguru-india.com

WebGuru India is one of those few web design and development companies, which have managed to deliver quality service to its clients without increasing the cost of production. By harnessing the power of latest technology and its vast experience, WebGuru India has succeeded in curving out a niche for itself even in this competitive market. eb+uru India does not believe in )ust delivering cost effective solutions rather it strongly believes in winning the trust of its clients by exceeding their expectations in every possible ways.

-ver the years, eb+uru has managed to consolidate its position in the field of website design and development by sticking to its core value that includes Honesty, Integrity and %uality. ith an aim to build and retain long$term relation with its clients, WebGuru India strives hard to ensure mutual growth.

/reative is the core value of eb+uru India0s corporate culture. It encourages creativity and originality at work and strongly denounces any attempt of cheap imitation. e have a team of experienced professionals, who are experts in their respective fields. -ur corporate office is located in the heart of 1olkata0s I# hub &alt 2ake &ector 3 and it is equipped with all modern amenities and features that are indispensable for delivering ingenious solutions to complex problems.

-ur professionals at eb+uru India are all conversant with the latest trend of the web design industry and this is the reason why we have succeeded in shaping the varied requirements of our worldwide clients by fusing creativity and professional approach and by capturing the very essence of the ongoing trend. e also offer 4567 customer support for our esteemed clients.

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ur!ose o" t#is book

If perfecting picture is the purpose of photo editing, the purpose of this e$book is to offer a perfect solution to all your business need. As it has already been mentioned that this e$book is targeted for mainly business professionals and entrepreneurs, our marketing professionals at ebguru India toiled hard to enrich this e$book by providing accurate information pertaining to photo editing industry so that it proved extremely helpful those who do not have a slight idea about the very nature of this e$book.

Photo editing industry is now undergoing a ma)or transition stage. 'o longer photography and photoshop are treated differently and this new trend has opened up a new vista of opportunity for those entrepreneurs who are raring to scale a new height. However, before you start investing in a business, you will definitely have to collate as much information about the nature, possibilities and the recent trend of that industry as possible. 8ailing to do so may frustrate your attempt and your ambition might be nipped in the bud.

/ollating information about the market trend, analy9ing them and then making a final decision is almost impossible for a person, who does not have any professional exposure in the domain of photo editing. e are aware of this problem and this is the reason why we come up with a sound solution. :ou will find a complete and comprehensive report on the market trend of photo editing industry, its possibility of growth in near future and its competition in this e$book. 'o need of making a diligent search, )ust go through this e$ book carefully and you will find all the answers of your queries.

e have not included any unnecessary details )ust for sake for increasing the volume of this e$book rather we have aimed at providing accurate information based on our market research which is conducted by some of leading online marketing professional.

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W#at is #oto$Image Editing

Be it an analog photograph or a digital photograph ( image editing can be used for altering both formats of photographs. By photo retouching process the analog images can be edited. #here is a number of graphic software with which one can edit, alter and manipulate the images. Both raster and vector image editors are used for this purpose.

Image editing has become quite popular with the extensive use of digital cameras. &ometimes the basic features like cropping and rotating the photo are available with the digital cameras. But photo editing is something more to it. #he photos can be processed in the photo labs and can undergo manipulations with advanced software. &ome of the mostly used photo editing software are Adobe Photoshop, Core Photo-Paint, Paint.!ET, GI"P ( only to mention a few. &ometimes different batch image processing tools are also used to edit the photos.

;hoto editing software can alter the pixels of the raster images to edit them. #hey can work with altering the pixels individually or changing them in groups. In case of the vector images, the image editing software edits the texts and descriptions instead of the pixels.

#here was a time when you used to develop your films and simply pick up the prints. It often happened that you were not satisfied with the quality of the photos. #here were no options to sharpen the photos or change their contrast and brightness. 'either they could be cropped or rotated. But with the advent of the photo editing software you can make the necessary changes and give the photos the desirable effects.

ith photo editors, the sub)ect of one photo can be placed into another. #he background of the sub)ect can be also edited in an image. An old picture can be modified by removing certain ob)ects from the picture or be given a new appearance by adding some. ith a few click of the mouse, creativity and skill the forgotten days can be relived as the ^Back To Index

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old photos are refreshed with photo editing.

Basics o" Image Editing

Photo editing is a process by which a photograph can be modified and given the desired effects. Both digital and analog photos can be treated using the photo editing software. #he existing photos can be edited, manipulated and even transformed into a photo that can completely differ from the original photo. Initially the analog photos were edited by using photo retouching tools. =aster graphics editor, vector graphics editor and >< modelers are popularly in use to edit the photos.

#he raster images are stored in the form of pixels. If an image requires some modifications, then the photo editor will work with the pixels to give the new effect as the information about the color and brightness of the photo are stored in these pixels. #hese photo pixels can be edited either in group or individually. ?nlike the raster graphics, the vector graphics are stored as texts or lines of descriptions. /ompared to the raster images, the vector images are easier to modify. 8or photo editing, generally Adobe ;hotoshop, /orel ;hoto$;aint, ;aint.'*#, +I@; and other image editing software are used.

ith the photo editing services, you can bring new life to your old and damaged photographs. #he images can be cropped their colors, brightness, contrast can be ad)usted and sharpened with the use of photo editing software. If there are any flaws in the picture, then they can also be removed and corrected with photo editing.

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W#at is #oto %ani!ulation or &etouc#ing

hoto

manipuation is one of the techniques of photo editing. By this process, a photograph can be edited and modified with technical means and skills. #his technique is applicable for both digital and analog photos. ;hoto manipulation is not about editing the color balance or ad)usting the brightness and contrast of the image. It is often used to develop an illusion in the photo.

;hoto manipulation techniques are widely used and it is also considered as an art form. #he use of digital camera has further enhanced its popularity as the digitali9ed images can be directly used for editing on a computer. Incase of the printed photos they can be digitali9ed by scanning them.

Image editing software can be used for photo manipulation or photo retouching. A photo can be warped to make the desired changes in it. #he edited photo may appear completely different from the original photo after retouching.

Before computers and software were in use, photo manipulation practice was carried out with help of simple paint and ink. #he negatives were doubly exposed or pierced to give the desired photos. It was during CDs that digital retouching was adopted. Initially the image retouching was done with %uantel computers with ;aintbox application and the &ilicon +raphics computers using Barco /reator. #hese initial image editing tools were replaced by much sophisticated and up$to$date software known as Adobe ;hotoshop.

;hotographs that have discolored and faded with time can be reset with photo retouching. #he unwanted elements and spots can be removed from the old or affected photos with the help of photo editing software. ith the help of photo manipulation the color balance and water color effects can be ad)usted and added to a photo. 8ace touch up, body contouring and removing skin blemishes of a sub)ect can be accomplished with photo retouching.

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T'!es o" #oto Editing (er)ices

Photo editing is the process of making ma)or or small changes in both traditional analog images and digital photographs either for rectifying or for enhancing the their visual appearance. -ver the years, this process has transformed and modified a lot and it has now emerged as a form of art. #his is a unique form of art where creativity and professionalism are intertwined together for giving it a finessing touch and for making images more impressive and attractive. However, photo editing can be of different types and each type has its own set of unique features, which differentiate it from its ilk. &ome of the ma)or types of photo editing are specified below

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Photo Enhancement

It is the process of improving and enhancing the damaged areas of a photograph without having any concrete information about the actual source of the damage. As you are not certain about the source of the denigration, you will not be able to restore its pristine form. #he only thing you will be able to do is to fill those damage areas by exploiting the power of both image editing software and your creativity. ●

Photo #estoration

As the name suggests, photo restoration is the process of restoring the original form, color and the pattern of an image. However, you need to have concrete information about the source of the denigration otherwise you will never be able to bring back its original form. #he primary ob)ective of photo restoration is not to enhance its visual artificially but to revive the pristine form of an image by using various features of photo editing software. In this process technological expertise play a dominating role but it also allows a unique opportunity to hone your creativity as well. ●

Photo #etouching

It is process where some effects are added to photos for making them more attractive and enticing. Attaining perfection in photography is no longer an issue because now we can change the visual appearance of an image without wasting long time. :ou need to use some cool tools of some photo editing software and you have almost done it. /reativity, professionalism and technical expertise all play decisive roles in the process of photo retouching.

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Photo Pop Art

;hoto pop art is the process of changing digital and analogue images into a unique form that was invented and flourished in ED. #he basic ob)ective of photo pop art is to segregate an image or photograph from the rest of the other sections for making it prominent and for centrali9e the focus of attention. Here the image is tweaked, twisted and prodded endlessly until the desired effects. ●

Photo $ector Conversion

;hoto vector conversion is the process of converting a raster image into vector image for improving its visual appearance and for giving it a photogenic look. By converting an image, you will be able to scale up or down an image at your will. ●

Photo Image "as%ing

;hoto image masking is a process of bringing dramatic change in images by keeping intact certain portion and by completely removing or partially removing unwanted elements from images. 'ot loosing any detail is the main ob)ective of photo image masking. hat you have to do is to make it more attractive by adding missing parts or by removing unnecessary parts. ●

Photo "anipuation

It is a process in which the very appearance of an image is altered for giving it a different look. @anipulated image can be drastically different from the original one and the main purpose of photo manipulation is to create a sense of allusion for giving a pleasant shock to the viewers. ;hoto manipulation is not )ust making slight changes in images it is about bringing radical and drastic changes in images. ●

Photo Bac%ground #emovas

=emoving background from images is not an easy task by any means. It becomes a necessity when an unwanted element pops up all of a sudden or an unnecessary element bobs up its head in the middle. #he only way you will be able to get rid of this complex issue is by opting for photo background removals service. ●

Photo "ontage

;hoto montage is a process where a number of images are dovetailed seamlessly that leads to the creation of a unique image. #his is undoubtedly a typical task and demands a high level of technical expertise. However, creativity also plays a dominating role in this process.

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#oto En#ancement

Photo enhancement is the process of improving the quality of digital images without having prior information about the exact nature of the degradation or the source of distortion.
A #are Combination o& Art and 'cience

*nhancing a partially distorted image is all about maintaining a delicate balance between the art and the science of photo editing. #hough it is virtually impossible to enhance the quality of an image without exploiting the features of an image editing software package, art of photo enhancement should be not be discarded all together. Here lies the difference between photo enhancement and photo restoration. In photo enhancement, images are not only restored to their original form but the images are also manipulated for giving them a perfect look.

The Aim o& Photo Enhancement

#he main aim of photo enhancement is to improve the quality of an image for bettering its perception and interpretability so that human beings can appreciate it. #he focus of attention should not be solely on restoring the original form of an image rather we should concentrate on making it unique by harnessing the power of creativity and latest technology.

Before you start enhancing an image, you need to have a fair concept of the future use of that image. A photo can be perfect for using in an exhibition but the same image may appear outlandish, if it is used in a public place. :ou need to have a creative bend of mind for differentiating images based on their suitability.

'ome (acts on Photo Enhancement

-ne might wonder why there are so many companies vying with each other in this field. ^Back To Index

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Fust check out search volume with the term !photo enhancement" in this picture

#egions

#his picture simply illustrate the fact that a large number of people search with this term for getting reliable service to enhance the quality of their images. #he next image depicts the fact that the people of Asia tend to search with this term to get reliable service. ^Back To Index


'ome Crucia Areas o& Photo Enhancement

#he ultimately aim of photo enhancement service is to make a photograph its best. All we need is good look but the problem is that different people have different perception about what looks good and what looks bad and therefore you must make sure the fact you have the in thing in your that will help you to make a difference in this field by exploiting your expertise and experience and by blending them into a harmonious whole. #here are a number of options available that you can use for improving the standard of image but )ust having knowledge of their usage would not be sufficient. :ou need to blend your creative inputs for making the most of it.

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#oto &etouc#ing

Photos are seldom perfect. #his is a universal truth not because we do not have that sophisticated technology that can capture the spirit of a precious moment preciously but because we are very fickle$minded in nature. e like one thing at one time and despise the very same thing at the next moment. #hanks to enormous technological development, now we will be able to fix this issue, which often becomes a big issue. 'o matter how hard you may try, it is virtually impossible to attain perfection while capturing the essence of a moment in a digital or analogue frame. +iving finessing touches to an image has become a must in the photographic industry, as the requirements of people tend to change in every now and then. But none but a hardcore professional would dare to do this task because a slight mistake can spoil the entire effort.

The Purpose o& Photo #etouching

#he basic purpose of photo retouching is to make it more appealing and more enticing to look at without distorting the original features of the image as far as possible. #hough most of us usually associate the concept of photo retouching with only changing the background, increasing the brightness, contrast etc of an image, it is far more complex and intriguing. It is not )ust weeding out unwanted elements from images mechanically it is also about making an image suitable for a particular purpose by harnessing the power of latest technology and by unleashing your creative force.

Basics o& Photo #etouching

Before start learning the ins and outs of photo retouching, you need to have a fair idea of the very basics of photo retouching. =emoving wrinkles, smoothening skin, appropriating skin tone, rectifying some common problems such as rash, acne, scars, spots etc, changing the background etc are some of the common areas that are intrinsically associated with the concept of photo retouching. :ou can find the image editing options in some popular image editing software packages but it is you who have to make the real difference. ;opularity #rends of #he 1eyword ;hoto =etouching Along ith &earch 3olume in
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#egions

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Photo #etouching To 'tand )ut

*very photo has a story to tell and your )ob as a photo$retouching expert is to spice up that story by blending your creative inputs seamlessly in it. If an image is supposed to be placed on the front page of a maga9ine or newspaper, it has to be different. 'ow making an ordinary image a little bit different is your main task that has to be done precisely and with great care and caution. It should be arresting and the same time it should have the in thing in it to sei9e the attention of the viewers. #he concept of photo retouching gets a whole new dimension, as it is now employed for promotional purpose. Here you have to infuse the concepts of creativity and advertising tactics into a unique whole for oo9ing out the best possible impact at the end.

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#oto &estoration

Photo restoration is the process of restoring original shape, color and pattern of an image, which has damaged badly or which has become worn out over the years. #he main ob)ective of photo restoration is not to enhance its quality artificially rather the main ob)ective of ;hoto restoration is to restore the original form, color etc of an image. In photo restoration process technological knowledge plays a vital role as opposed to photo enhancement, where creativity plays the pivotal role. However, photo restoration is not all about playing it safe, it is also about maintaining a perfect balance by adding creative touches when it needs most and shunning it altogether when it does not need at all.

The Basics o& Photo #estoration

=emoving scratches, damages, aging effects etc from images are performed in the photo restoration process for giving an image a new lease of life. However, the images should not be in a position where it might become impossible for the viewers to make an assumption about the original shape or form of those images. *ither ;hotoshop or Image =eady is used in this process for performing this task. However, without having professional exposure in this domain, it is virtually impossible for a person to bring back the pristine form and color combination of an image accurately.

Photo #estoration Process

In fine, photo restoration is the process of pinpointing those damaged areas of an image that can be restored. At the first stage, damaged areas of an image should have to be located. After the completion of this task, you should gear up for restoring those spots or areas by exploiting the power of any photo editing software.

#eincarnating "emories

;hotos are saved for revving up our memories when we are in solitude. e love to keep alive our memories as long as we can by capturing them in either digital format or analogue format. However, time takes its toll on them and they become blurred and their pristine color starts waning with the course of time. #he only way you will be able to bring them back in their pristine form is by opting for photo restoration service. #he process should be done meticulously and arduously if you are longing for the best possible results at the end. ^Back To Index


;opularity #rends of #he 1eyword $ ;hoto =estoration Along ith &earch 3olume in
#egions

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#oto o! Art

What is Photo Pop Art* It is nothing but converting an analogue or digital image into a form or shape that conforms with the tradition of pop art that was flourished in the middle of ED against the prevailing ideas of abstract expressionism. Here an image or photo is alienated from other ob)ects and from the context itself for drawing the attention of the viewers. #hough this form of art has changed a bit in the past few decades, people still loves it dearly. #herefore, it is no wonder why people still have a craving for transforming their photos into a unique form of pop art image. As a pop art image looks ama9ingly differe nt from the original one and as it is astutely upholding and blending the charm and the charisma of the pop art of EDs, people still loves it dearly.

Technoogica +eveopment and The Tradition o& Pop Art #hings have changed drastically from the past. 'o longer, you need to hire a professional artist for the entire day for having a pop art image. 'ow you can don that smartly by trying out some cool features of some image editing software for example ;hoto&hop, Image =eady etc. #hese image editors have facilitated this task by blending the power of art and technology. In fact, pop art is offering us a unique opportunity for to showcase our creativity by exploiting the advantages of this unique platform.

,se o& Photo Pop Art ;hoto pop art is now being used extensively in different areas. It has succeeded in revolutioni9ing the concept of advertising. A number of companies are flaunting pop art image in their product labeling. &ome even have gone extra miles by using pop art culture in their companies0 logos. #his shows the enduring appeal and popularity of photo pop art. 'owadays, a large section of people are using photo pop art to decorate their home, which definitely adds to its appeal. #his has become so common that people, who do not have any faint idea of photo pop art, appreciate its visual appeal unabashly. #hose who are getting bored of seeing their same portrait photo over and over again, photo pop art can offer them a welcome deviation from the set norms. Fust convert your portrait photo into a pop art portrait artwork and see the difference.

;opularity #rends of #he 1eyword $ ;hoto ;op Art Along ith &earch 3olume in
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#egions

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#oto *ector +on)ersion

It is customary to categori9e computer graphics into

two parts $ vector graphic and raster graphics. :ou can scale up or down a vector image without compromising with its quality as lines and curves are mathematically defined in vector images. But the same thing can0t be said of restore images, as restore images are made up of pixels and therefore, you will not be able to scale them up or down at your will. However, this problem can easily be fixed by converting a raster image into a vector image. However, photo vector conversion should be done with meticulous attention for keeping intact the effects and for improving the picture quality of the existing images.

A Coor&u Presentation

If you want to capture the hottest trend of the image editing industry, you should try your best to mix photo and vector into a unique whole for giving it a cool and modern look. In a bid to catch up with this changing trend, an increasing number of photo editing experts are making a beeline for garnering authentic information pertaining to this issue. ;hoto vector conversion can be a fulfilled activity if you can manage to blend these two contradictory concepts seamlessly. #hough photo vector conversion demands a high level of accuracy and professional exposure otherwise you will never able to explore the power of this colorful art.

Advantages o& Photo $ector Conversion

By converting an image into vector image, you will be able to increase or decrease the si9e of an image without compromising with its quality. =esolution of an image can also be changed without loosing any details. Besides that, photo vector conversion will allow you to change the color of a photo with ease.

,se o& Photo $ector Conversion

#he concept of photo vector conversion is now being widely used in different medium for promoting cheerfulness look that helps a lot to sei9e the attention of the viewers at the very first glance. /< artworks and club flyers are the latest to )oin in this bandwagon as photo vector conversion has successfully added a new dimension by investing them with a brand new look. If this is not enough, photo vector conversion is now foraying into other fields as well, as it popularity is continuously on rise.

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;opularity #rends of #he 1eyword $ ;hoto 3ector /onversion Along ith &earch 3olume in
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#oto Image %asking

Photo masking or image masking is a process that allows a person to keep intact certain parts of an image while making radical changes in the other parts of the image for producing a unique effect. ;hoto masking is used widely for removing background from an image without loosing a single detail. #herefore, photo image masking is offering twin benefits greater image clarity and magnificent effect. @asking is mainly done for transforming an ordinary photo or image into a unique piece of artistry by adding some cool effects and weeding out unwanted parts.

The Advantages o& Image "as%ing

#he main advantage of photo image masking is that it helps image$editing expert to make changes in images without affecting the quality of an image. If an image comprises intrinsic details, you might find yourself in a struggling situation while introducing a slight change in it. #he only way you will be able to fix this issue is by opting for image mask. &ome /ommon ;hoto Image @asking #echniques ●

/omplex 2ayer @asking #his image masking technique is applied for removing background from fine ob)ects of an image. #his technique is widely used for masking those ob)ects, which are translucent or semi transparent in nature. Images with smoke, hair, features etc are mostly used in this technique.

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;hotoshop #ransparency @asking If you are trying to remove transparent ob)ects from an image, you should try out this image masking technique. &mooth removal of transparent ob)ects such as glass etc can be achieved in this image masking technique.

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Alpha channel masking #his masking technique is often termed as !raster masking". hen you are facing immense amount of difficulty to mask an image by creating a new layer over it. By using this technique, you will be able to smooth the edges of those images, which are semi$transparent or translucent in nature.

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/ollege @asking #his masking technique is widely used for removing background from those images, which are mainly used in commerce websites, catalogues, brochures etc.

If you aspire to be an image editing professional, you need to ensure a professional touch at the end. Fust removing background or transparent ob)ects from the images should not be your soul ob)ective rather you should concentrate on giving it an artistic finessing touch that will differentiate an original image from the masked one.

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;opularity #rends of #he 1eyword $ ;hoto Image @asking Along ith &earch 3olume in
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#oto %ani!ulation

Photo manipulation is the process of changing the very appearance of an image for duping the viewers into believing something that does not exists in reality at all. It is above and all a photographic technique that is being used for producing a sense of allusion and for giving a pleasant shock to the views by tweaking and prodding some images until they produce the desired effect at the end. It is not )ust making a little bit changes in an image or making corrections in a photo for brining back its pristine form, it is far more complex. It demands creative inputs but without having technical skills, you will never be able to make any powerful impact.

)bective o& Photo "anipuation

#he concept of photo manipulation is smeared with controversies. &ome argue that this technique is marring the purity of images by altering original form of images blatantly and this concern is somewhat )ustified. However, it can be said that manipulation of an image is acceptable as far as it does not cross the moral and ethical boundaries. However, if your soul aim is to play with this art or if your aim is to impress the viewers by showing a presentation of your skill and creativity through this visual medium, there should be no cause of concerned.

istory o& Photo "anipuation

;hoto manipulation is not the brainchild of digital imagery. Before the computers came into being, this technique was widely used for producing desired effects by using some simple tools such as piercing photos, double$exposure, paint, ink etc. However, it used to take awfully long time and often the result was not absolutely perfect and impressive. ith the advent of technology, the concept of photo manipulation has changed dramatically. 'o longer you will have to work for days for bringing radical change in the visual appearance of an image, you can now do that smartly by trying out some cool tools of an image editing software for example ;hotoshop or Image =eady.

As a (orm o& Art

;reviously photo manipulation was not considered as a form of art but the concept has changed a lot in the past few years. #oday, it is deemed as a unique form of art where both creativity and technological skill play dominating roles. #he final result of image manipulation can be drastically different from the original one but you should make sure one thing that the final result will be powerful enough to sei9e the attention of the viewer.

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;opularity #rends of #he 1eyword $ ;hoto @anipulation Along ith &earch 3olume in
#egions

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#oto Background &emo)al

Those, who are in the pursuit of perfect picture, know very well how hard it is to capture a rare moment. 'o matter how hard you may try, something always goes wrong. *ither, a stranger emerges all of a sudden or an unwanted wire or ob)ect comes in between. If you are tired of all these nagging trivialities, you should opt for photo background removal, as it is highly effective in eliminating disturbing elements from images. ;hotoshop, Image =eady etc are some of the common image editing software packages that are widely used for this purpose. The Purpose Photo Bac%ground #emova #he main purpose of photo background removal is to bring perfection in an image by removing unwanted elements from an image or by removing the background of an image completely. Another ob)ective of background removal is to change the focus of the image to get desired result. Backgrounds are moved from images for using them from for promotional purpose. Apart from that, new background is added in lieu of the existing one for improving the visual appearance of that image and for endowing it with a professional look. Conugation o& E&&iciency and Creativity ;reviously removing background from images were done manually but with the massive development in the field of technology, this can smartly be done by using some simple tools such as background easer tool, magic eraser tool, magic wand tool etc of ;hotoshop Gan image editing software package. hat you need to have is a creative bend of mind and good command over some popular image editing software. However, you have to hone your skill and have to keep yourself updated about the latest development in the field of image editing otherwise you will find yourself lagging behind others. An ideal combination of creativity and efficiency can make all the difference. It can transmute an ordinary image into a unique one by removing unnecessary elements from that image with utmost care.

However, you should make sure that only unnecessary elements are removed and the rest of the areas of the image remain intact. ;opularity #rends of #he 1eyword $ ;hoto Background =emoval Along ith &earch 3olume in
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#egions

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!0 2009-2011 © Brainware Consultancy Pvt. Ltd.

#oto %ontage

The history of photo montage dates back to the *dwardian and 3ictorian era when the art came into being. #he art started primarily as a welcome break from the traditional way of presenting image. It is somewhat whacky and different in pattern because the basic aim of photo montage is to dovetail two or more images seamlessly in such a way that creates a different picture altogether. #hough the art of photo montage was flourished in the Cth century, it still captivates the senses of modern people and appeals to those, who are engaged in the eternal pursuit of beauty and novelty.

Tradition and Technoogy #he pattern and the style of the art of ;hoto @ontage have undoubtedly changed a lot. #he art of photo montage has become much more complex and the scope of exercising originality has definitely broaden in the past few decade because of the massive development in the field of technology. #echnology has made several inroads into this field and at the same time it has endowed us with an opportunity to bring radical changes in its look and feel without altering its basic pattern.

!ot "ere /u0taposition o& Image ;hoto @ontage is not )ust the mere )uxtaposition of a number of images rather it is a unique mode of visual representation by collating and presenting the essence of diverse types of images into a unique whole. #herefore, the task is far more complex and intriguing than creating a new image because here you will not be able to give full swing to your imagination. hat you have to do is to choose some pictures with meticulous care Gbe careful because this will be going to shape the future of your endeavor after gauging their creative appeal astutely. 'ext comes the most vital stage of ;hoto @ontage. Here in this stage, you will have to merge them into a unified whole for producing the desired effect. But remember that the final result has to be aesthetically pleasant and creative to the core. But what if you have to portray a message through this visual medium It obviously takes some time. Be sure to a take step$ by$step approach and for +od0s sake do not be in a hurry because ultimately you will mess up the entire thing. Creativity Couped With Technoogica Touch #he most vital ob)ective of ;hoto @ontage is to cross the limit and the boundaries of cut$up images by creating a surreal atmosphere from which the viewers will be able to view and understand what the exact thing you want to convey. Actually technology holds the key but the chest is obviously your creative inputs. :ou can be an expert in ;hotoshop or Image =eady but unless you have that creative bend of mind, you will never be able to succeed in this complex creative endeavor.

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;opularity #rends of #he 1eyword $ ;hoto @ontage Along ith &earch 3olume in
#egions

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#oto Editing Business Detailed +om!etition Anal'sis

A detail and comprehensive analysis of market condition and competition is all you need before you invest in any business. 2ike every business, you need to analysis the records of market competition of photo editing industry in advance in order to dissipate any kind of misunderstanding and to avoid possible loss in future. Being aware of this concern, our online marketing experts have done a detail and in$depth analysis of the ongoing competition in the market. If you are determined to make the most from this business, you need to make sure that you have targeted those keywords, which have good search volume. /hoosing less competitive keywords can secure top ranking but they will not help your business in the long run. However those keywords, which have high search volume, are extremely competitive in nature. Fust check out the chart inserted below. It clearly shows that high competitive keywords always have high search volume and this simply means that if you can manage to rank top in those keywords, you are bound to get benefited. 8or example the very term !;hoto *diting" is being competed by over 4E,DD,DDD companies in +oogle and 7>,DDD,DDD companies approximately in :ahoo. #he search volume of this keyword is near a staggering DDDDDD. #herefore, it is clear that if you want to make a difference in this regard, you have to toil hard.

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!! 2009-2011 © Brainware Consultancy Pvt. Ltd.

Photo Editing Business +etaied Competition Anaysis

"onthy 'earch

Competition 1eywords

Googe

2ahoo

"'!

$oume

image editing

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photo background editing

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image photo editing

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^Back To Index


digital photo edit

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image processing services

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Detailed +om!etitor ,e'word Anal'sis

Analy9ing the strength and the position of your rival is the most vital thing that you should not ignore at any cost. ithout having any fair idea about the position of your would$be competitors, you will never be able to make any difference in the long run. -ur online marketing experts are aware of this vital issue and this is the reason why we have tried to present a detail and in$depth analysis of various aspects of the leading photo editing service providers. Fust check them out carefully and you will definitely be able to curve out a niche for your organi9ation. ix (#ar!

2ets start with ;ix &harp. #he chart that is inserted below simply shows that this company has managed to secure 5 th position in a competitive keyword $ photo enhancement and this keyword has a decent search volume as well. Another important fact is that ;ix &harp has not only targeted high competitive keywords but it has also targeted those keywords, which do not have high search volume.

www.!ixs#ar!.com ,e'words

A)g (earc# *olume

+om!etition /oogle &anking

"#oto en#ance$ent

1400

24%700%000

4

"icture restoration

5400

11%600%000

10

di&ital "#oto en#ance$ent

1000

190%000%000

21

"#oto en#ance$ent services

210

1%20%000

1

"#oto en#ance$ent servics

0

!%60%000%000

42

"icture en#ance$ent service

0

1%110%000

6

"icture en#ance$ent

2900

2%670%000

1

"#oto editin& services

0

27%400%000



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"#oto restoration source code

0

772%000

1

0ilac Digital

2ilac
www.lilacdigital.com ,e'words

A)g (earc# *olume


"#oto retouc#in&

40500

1%620%000



"#oto restoration

40500

!%00%000

9

"#oto retouc#in& restoration

1!00

129%000

1

"#oto restoration service

720

!%720%000

4

retouc#in& service di&ital

0

167%000

1

di&ital "#oto retouc#in&

1!00

766%000

2

i$a&e retouc#in& services

91

494%000

!

"#oto retouc#in& service

720

406%000

4

retouc# "#otos

2900

1%670%000

9

"#oto retouc# service

170

640%000

1

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Amer #otorestoration

Amer ;hotorestoration is making a splash in the image editing industry by topping the list in +oogle in the term !photo restoration". #his keyword is fairly competitive and the average search volume of this keyword is approximately 5DEDD. #his website has topped the chart in +oogle search when you search with some locali9ed keywords such as photograph restoration service 2os Angeles, photograph restoration 2os Angeles etc.

amer!#otorestoration.com

,e'words

A)g (earc# *olume

+om!etition

/oogle &anking

"#oto restoration

40500

!%00%000

1

'i(in& old "#otos

260

!%00%000



"#oto&ra"# restoration los an&eles

0

5%990%000

1

"#oto&ra"# restoration service los an&eles

0

665%000

1

"#oto restoration services

1!00

!%40%000

1

"#oto restoration service

720

!%770%000

1

"icture restoration

5400

11%700%000

1

1utsourcing (er)ices India

-utsourcing &ervices India is one of those few companies, which have targeted those keywords whose average search volumes are all less than DDD. It has secured E th rank in the keyword ( !image process services" whose average search volume is ED and which is competed by nearly 7>,JDD,DDD service providers.

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! 2009-2011 © Brainware Consultancy Pvt. Ltd.

,e'words

A)g (earc# *olume


"#oto editin& services

0

27%400%000



"#oto en#ance$ent services

210

1%20%000



i$a&e editin& services

!20

26%900%000

10

i$a&e "rocessin& services

590

61%900%000

5

"o" art services

0

7!%600%000

!

Ii!)a!i

Iipvapi is an eminent photo editing service provider, which has managed to grab top ranking only in those keywords, which do not have high search volume but which are highly competitive in nature. It has grabbed 4nd position in the keyword !photo retouching India" which is being competed by more than D,7DD and whose average search volume is 7D.

www.ii!)a!i.com ,e'words

A)g (earc# *olume


"#oto retouc#in&

40500

1%620%000

59

"#oto restoration

40500

!%00%000

5!

old da$a&ed "#oto

40

74%500%000

1

cli""in& "at# service

720

29!%000

25

cli""in& "at#

1400

679%000

19

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"#oto retouc#in& india

170

90%700

2

illustrator convert to vector

1900

!%5!0%000

12

"#oto en#ance$ent

1400

24%700%000

14

"#oto retouc#in& "ort'olio

110

190%000

5

+li!!ing Images

Cli""in& )$a&es is an i$a&e editin& co$"any% w#ic# #as $ainly tar&eted *eywords t#at are associated wit# t#e ter$ cli""in& and #as succeeded in securin& to" ran*in& in +ot# #i&# co$"etitive and avera&e co$"etitive *eywords. ,or e(a$"le% in t#e *eyword  i$a&e cli""in&% it #as $ana&ed to &ra+ 7t# "osition in oo&le% w#ic# is all very &ood. /""ro(i$ately 59%000 we+sites are vyin& wit# eac# ot#er in t#is *eyword.

www.cli!!ingimages.com ,e'words

A)g (earc# *olume


cli""in& "at#

1400

679%000

27

cli""in& "at# service

720

29!%000

!

cli""in& "at# services

590

!67%000

6

i$a&e cli""in& "at#

260

!57%000

14

i$a&e cli""in& "at# services

0

11%000

49

#and$ade cli""in& "at#s

0

59%600

7

$as*in& service

40

!%1!0%000

1

i$a&e cli""in&

2400

7%150%000

7

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ixu!!ix

8ixuppix is making its presence felt in the world of photo editing industry by mainly targeting those keywords, which are being competed by a large number of photo$editing service providers. However, it has not succeeded in securing its position in the first page of +oogle in most of these keywords. &till, it is doing a good business.

www."ixu!!ix.com ,e'words

A)g (earc# *olume


"#oto retouc#in&

40500

1%620%000

!0

"#oto restoration retouc#in&

1!00

97%200

17

retouc# "#otos scannin&

0

140%000

1

"#oto retouc#in& service

720

406%000

1

"#oto retouc# service

170

6!%000

17

"#oto colorin& sservice

0

5!%000

10

"#oto colorin& service

0

90%900%000

-

"#oto'i( service

0

44%000

24

'i( weddin& "#otos

22

4%160%000

1

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%' (eogal

@y &eogal is another renowned photo editing company, which has managed to curve a niche for its business organi9ation in this fiercely competitive market. #hough it has diversified its business, it is mainly getting visitors who are looking for background removal service. #hough its targeted keywords for example background image removal services, photo background removal etc are highly competitive in nature but they do not have huge search volume.

www.m'seogal.com

,e'words

A)g (earc# *olume

+om!etition

/oogle &anking

+ac*&round i$a&e re$oval services

!20

!%00%000

1

"#oto +ac*&round re$oval

260

71%000%000

11

a''orda+le +ac*&round re$oval

0

!07%000



"#oto +ac*&round re$oval services

0

551%000

1

A2ure3 %ontage

/ure9 onta&e #as ran*ed to" in t#ose *eywords% w#ic# are not #i&#ly co$"etitive. )t #as ran*ed wit#in to" t#irty in oo&le in so$e less co$"etitive *eywords suc# as "#oto $onta&e slides#ow% weddin& "#oto $onta&e ideas etc.

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www.a2ure3montage.com ,e'words

A)g (earc# *olume


$onta&e "#oto

!6000

11%00%000

10

"#oto $onta&e

!6000

6%420%000

2!

weddin& "#oto $onta&e

2400

170%000

5

"#oto $onta&e slides#ow

!20

211%000

4

weddin& "#oto $onta&e ideas

2

1!9%000

5

weddin& video $onta&e

1900

1!0%000

14

"#oto video $onta&e

9900

955%000

1!

!-d "#oto $onta&e

0

4%550%000

4

c#ica&o video $onta&e

0

120%000

1

'ow, it can be said that you have formed a fair concept of the market position of some of the leading photo editing service providers. e hope that this will definitely help you to prepare a marketing strategy.

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#oto Editing Business ricing Anal'sis

Pricing is the most important factor in online industry as well as in the photo editing industry. As people can compare the rates of different service providers without facing any hassle or without wasting any time, your offered price should be attractive and competitive enough to lure the possible clients. :ou can0t fleece a customer nor you can charge a client exorbitantly because this will definitely tarnish your marketing reputation. :ou can either make your pricing flexible or you can make it fix but it all depend on you. However, the first and the foremost thing that you have to do, is to check out the rates of your competitors. +o through the ins and outs of their pricing policies before finali9ing the pricing of your photo editing company. In order to assist you in this regard, we have reviewed the pricing policies of some leading photo editing service providers. Fust go through them before making any decision in haste.

+om!an' Website www.lilacdigital.com

2ilacdigital.com is a leading photo retouching service provider whose minimum pricing is K5E. Its charge varies with the requirements of the clients. 8or example, if anyone wants a detailed restoration of his images, he will have to pay more than KD.

(er)ices

rice

eneral etouc# 3n#ance$ent

45

etailed etouc#in&

75

8i$"le estoration

45-60

eneral estoration

60-0

etailed estoration

90

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+om!an' Website www.!ixs#ar!.com

;ixsharp.com is a well$known name in the field of photo restoration. Its starting price is KE but this can change depending on the specific requirements of the clients.

(er)ices

rice

Basic P#oto estoration

8tartin& - 15

+om!an' Website amer!#otorestoration.com

Amerphotorestoration.com is another leading photo editing company. Its basic charge fixes at K> but it can vary depending on the requirements of the clients.

(er)ices

rice

i&itally estored P#oto

!9

Color P#oto estoration

!9

Coloried P#oto

!9

B: i&itally

!9

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+om!an' Website ii!)a!i.com and cli!!ingimages.com

#he pricing policy of Iipvapi.com and /lippingimages.com is somewhat different from others. #hey charge barely K> and KJ maximum per image for offering basic photo editing or restoration service. However, the rate can increase if a client wants to add some extra effects in his images.

(er)ices

rice

/ll :or*

1! ; Per )$a&e <

/ll :or*

0.90 =o 6.00 "er i$a&e

+om!an' Website "ixu!!ix.com

8ixuppix.com demands different charges depending on the complexity of the pro)ect. Its charge for basic image enhancement or minor correction starts at K. whereas it charges K>. for providing extensive or severe photo restoration services.

(er)ices

rice

Basic i$a&e en#ance$ent or $inor correction

9.99

ediu$ "#oto correction

19.99

a>or "#oto correction or re"air

29.99

(tensive38evere P#oto estoration

!9.99

^Back To Index


+om!an' Website a2ure3montage.com

#he pricing policy of A9uremontage.com is quite different from others. Instead of charging each image separately, it charges for K4DD editing for ED images at a time.

(er)ices

rice

50 Picture -P#oto onta&e

200

'ow, you have definitely form a fair understanding of the pricing policy of different photo editing service providers. &o go ahead with your plan. But be sure to not to offer a price, which will force you to comprise with the quality of your service because this can have serious backlash in future.

^Back To Index


romotion (uggestions @uch has been discussed and talked about the endless business opportunities of photo editing business. But if you fail to promote your business properly in the online industry, your ambition of becoming a leader in this domain might nip in the bud. In order to avoid this situation, you need to remain aware of some vital promotion tips that are often termed as surviving tips in the photo editing industry.

Create A 'ub +omain

If you have an existing website and are offering services that are related to photo editing, you should create a sub domain dedicated to photo editing service as oppose to create a separate website. As you have already established yourself in the online industry, there is no point of creating a separate website for this purpose. However, if your existing business has nothing to do with photo editing, you have to create a new domain. But this simply means that you have to start from the scratch. But there is no other option available.

E0poit the Power o& Bog and (orums

Blog can be your thing or not but one thing is sure that blogging is the best way to make people aware of your organi9ation. :ou should update your blogs regularly and with informative content because it will represent the brand image of your organi9ation.
Get 'ociai3ed in 'ocia !etwor%ing 'ites

&ocial networking is the next big thing after search engines. #hey are the best place to promote your website. However, you should not be in a hurry while promoting your organi9ation in various social networking sites because you will eventually mess up the entire thing. A slow and steady approach is all needed in this process for ensuring long$ term success. #ry to build up a community first and then you can try to promote your organi9ation. But you should violate any terms and conditions at any cost.

^Back To Index


Banner E0change

It is another popular way of polishing the online identity of your organi9ation. However, you should not ignore the importance of link exchange, instead you should try both of them. Banners are graphically enticing and therefore people tend to click them as opposed to text links.

Create $ideo (or 2our Business

3ideo is a unique visual platform, which is highly interactive in nature. :ou should create a video based on your organi9ation, which helps your visitors to form a fair concept about the very nature of the organi9ation. :ou can submit of your video to different video sharing website which will definitely help you to promote the brand value of your organi9ation and at the same time, it will help you to get inbound links to your website.

#hese are some of the common promotional tips that you should integrate with your marketing strategy if you want to make a difference in the domain of photo editing industry.

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uture ros!ects

Before investing, you need to make a through analysis of the future prospect of that business. #his is vital issue because no one wants to lose his hard earned money. Before investing in the photo editing industry, you need have a fair idea of the growth and future prospect of photo editing industry because your financial stability is intrinsically associated with it. &o before you make a final decision, check out these facts

It is (ourishing 'ector

#he demand of photo editing or image editing has shoot up drastically in the past few years and thereby making it the best place to earn revenue. #his is the reason why a number of companies are vying with each other to lure possible clients. But still, there is a chance to curve out a niche for new business organi9ation as this industry is expanding rapidly day$by$day. Fust try to deliver the best quality service as per the requirements of the clients and nothing all.

Popuarity o& +igita Picture

'tabe "ar%et

;eople like to preserve their memories in the form of images but images get worn out within one or two years and therefore, they have to be retouched for bringing back their lost glory. 'ow, this is a perpetual process and therefore, you will not have to care for recession or slump in the economy.

It can be said that it is a sun rising industry and therefore, you will find endless opportunities here to utili9e and exploit.

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+o!'rig#t Alert and Disclaimer

LLComprehensive Guide on Photo Editing Business LL ( the ;hoto *diting e$book by WebGuru-India is all rights reserved. -ur intellectual property is an asset to our company and we have the sole right to utili9e it for the benefit of an individual or for a social cause. e will take strict measures for any issue of copyright violation, third party infringement, scams or illegal publication6use of any part of the book without our prior permission. 2egal actions will be taken for violating any of the above mentioned cases.

+iscaimer

The information provided in this ebook does not necessarily reflect the view or the opinion of eb+uru India or that of its management. WebGuru India will not be responsible for any errors, omissions contained in this ebook and it reserves the right to change or update this ebook whenever it wants.

e have analy9ed various facets of some leading photo editing service providing websites based on the data available online for free. 'o private data of any organi9ation has been included in this e$book. e have used mainly Googe Adword Ghttp66adwords.google.com6, Ae0a Ghttp66www.alexa.com6 and Googe Trend Ghttp66www.google.com6trends for this purpose. #he research work was completed on Fuly J, 4DD and therefore information may differ from that of the present.

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Photo Editing eBook

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