CHAPTER III Research Methodology, Data Presentation, Interpretation and Analysis 3.1.
Research De Design The study used the descriptive method in research as itit aimed to gather analyze analyze
and classi classify fy data data and and informa information tion significant significant in further further understan understanding ding on how how the the researcher arrived with the information and meet the requirements needed for the design project project entitled entitled “PHILANIMA “PHILANIMA:: Philippine Philippine Animation Animation and the New, New, Innovative Innovative and Mastered Mastered Arts Arts – A Proposed Proposed Animation Animation Hub with with Museum Museum and Theater Theater in Pasay City, City, Metro Manila”. 3.1.1 3.1.1.. Resea Researc rch h Para Paradi digm gm
•Formulation of the thesis problem •Statement of the Problem •Information and Data Gathering
Input
Throughput
Output
•Information and Data Analysis •Site and Environment Analysis •Study Findings, Observation and Problem Analysis
•Feasibility of the Project •Planning and Designing Development Development •Conlusion of the Study •Proposal
Figure Figure 19 Research Research Paradigm Paradigm
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The gathered information and data necessary for this study came from library research, online materials, existing statistics, interviews, ocular site inspection, and government and public reviews Library Research The proponent conducted research at Batangas State Universitys Foster Wheeler Library at Alangilan for current profile and documentary purposes related to the study. With the use of the library, the proponent gained in insights and ideas for her proposal. Internet Network (Internet) Research Through the use of internet, the proponent was able gather information, data, facts and other related literature intended for the project proposal. Interviews Personal Interview was conducted conducted to the people related to the site. This helped the proponent to gain information about the past and present activities happening on the particular sites for site selection. Ocular Site Inspection By making out ocular inspection, the proponent was able to identify the necessary things to carry out the proposal. This method provided the proponent insights about the physical features of the site and new ideas for the formulation of solutions and elimination of unnecessary strategies. Government Sector Visiting a number of different sectors became helpful in gathering substantial data. It also provide the proponent feasible strategies that can be applied in the whole process of the study. Some of the proponents proponents data sources which which are retrieved are as follows: follows:
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Table 1.0 Data Sources METHOD
RESEARCH SOURCES
DATA AND INFORMATION
General information about the project, Comprehensive Land Use Plan (CLUP), Soc SocioioEcon Ec onom omic ic Pro Profile file,, Zoni oning Ordinance, Maps and Profiles
Registry of Deeds
Titles and other information about the site
Library Research
Batangas State Universitys Foster Wheeler Library
Related information from Architectural thesis books correlated to the proposal
Other sources and related information
Internet, Books and Magazine
Related information and news about the site, laws and provisions in environment
Government Offices and Agencies
City Planning and Development Office Assessors Office
Ocular Site Inspection
Actual photos of the site
Observation of the site, its status regarding its accessibility and its availability
Observing and understanding the cultural and environmental characteristics of the place
Location: Pasay City, City, Metro Metro Manila Manila
As stated information in Table 1.0: Data Sources, the research went to the Local Government Unit (LGU) that has jurisdiction of the site. The general information that the researcher has gathered primarily came from the data and information provided by the City Planning and Development Office, Assessors Office, and Registry of Deeds in Pasay City, Metro Manila. Library research and other sources and related information like internet, books, magazines and ocular site inspection in the place has provided the researcher researcher the enough data needed needed in the proposal. proposal.
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Analysis and Synthesis The researcher used different appropriate methods for the completion of this study. The acquired data are essential for proper analysis and feasibility of the study. The gathered plans and principles are all from comprehensive sets of data. Conducting theses and researches will be beneficial to the future researchers for study of similar nature. It is the aim of every researcher to solve the current problems in each generation. Researches are stored in the library for easy access on these materials. Meanwhile, world records and archives can be found in the internet along with updated news for related studies. With the use of these resources, researchers can easily gather data related to the study. Considering the government restrictions is essential when planning for a feasible and buildable project. They set standards based on specific constitution laws for the well-being of the constituent. Further understanding to those laws can be achieved through the interview of the responsible personnel. Proof is essential to solve any problems. Identifying the proper planning and designing of the proposed project can be done through proper analysis of those evidences. The main purpose in gathering those facts is to solve certain problem and needs in a specific industry.
3.2. 3.2.
Data Data Prese Present ntat atio ion, n, Int Inter erpr pret etat atio ion n and and Analy Analysi sis s This section presents the data and their analysis and interpretation in
determining a workable and feasible proposal for the Animation Hub with Museum and Theater.
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3.2. 3.2.1. 1. Site Site Sele Select ctio ion n 3.2.1.1. 3.2.1.1. Site Criteri Criteria a These are the general and specific site criteria that will aid the researcher in choosing the most suitable site for the project proposal. General Criteria: 1. Accessibility – The site is accessible to public and private transportation. 2. Flexibility – The site has the ability to be transformed and developed. 3. Avail vailab abiility lity – – It deals with presence of important utilities such as water
supply,
power
and
communication
lines,
telephone
connection and existing drainage. 4. Proximity – The relationshi relationship p to the users. users. 5. Visibility – It pertains to the ability to be seen easily and has a clear view view to the public; public; place must must be well-known well-known to the the public. public. 6. Good Su Surroundings – The attractiveness of the destinations surrounding. 7. Safety – It refers to the peace and order situation of the location and to the presence of fire and health hazards and geological conditions (earthquake, tsunami, typhoon and etc.). 8. Topography – The land characteristics of the site. Specific Criteria: 1. Site Site shoul should d be be access accessibl ible e to to the the public public.. 2. Site Site shou should ld be be acce access ssib ible le alo along ng maj major or and and min minor or lin line e of circulation.
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3. Site must have effective effective water water line, power supply, supply, communi communicatio cation, n, and other essential utilities. 4. Site Site must must be near near the area areas s where where field fieldtri trips ps often often occur occur and must must be near exiting animation studios. 5. Size, including including the abilit ability y of the the site to accommodat accommodate e future future expansion. 6. Relationshi Relationship p to surround surrounding ing and and proposed proposed future land uses. uses. 7. Vehicular Vehicular traffic traffic patter patterns ns (both (both public public and privat private e services) services) 8. Parking 9. Pedest Pedestria rian n circul circulati ation on pattern patterns/ s/ ease ease of pedestri pedestrian an access access 10. Sustainable Sustainable considerations considerations
Figure Figure 20 Locati Location on Map of Site Site A CCP Complex, Pasay City Metro Manila Source: Google Earth
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Figu Figure re 21 Loca Locati tion on Map Map of Site Site B CCP Complex, Pasay City Metro Manila Source: Google Earth
Figu Figure re 22 Loca Locati tion on Map Map of Site Site C Diliman, QuezonCity, Metro Manila Source: Google Earth 47
System of Evaluation and Ratings Table 2.0 System of Evaluation and Ratings Site A
Site B
Site C
Criteria
CCP Complex Complex,, Pasay Pasay City, Metro Manila
CCP Complex, Pasay City, Metro Manila
Diliman, Quezon City, Metro Manila
Accessibility
5
5
5
Flexibility Availability Proximity Visibility Good Surrounding Surrounding Safety Topography TOTAL
4 4 4 4 4 3 4 32
2 4 3 4 4 3 4 29
3 4 3 4 3 3 3 28
5 – Excellent
4 – Very Good
3 – Good
2 – Poor
1 – Very Poor
3.2.1.2. 3.2.1.2. Site Justificati Justification on The sites have been classified and analyzed through the system of evalua evaluatio tion n and ratings ratings accor accordin ding g to the site site criteri criteria a needed. needed. This This will will aid the researcher in designing and planning for the proposed project. Based on result of the ratings, ratings, Site Site A located at CCP Complex, Complex, Pasay City, Metro Metro Manila received the highest rating of 32 point in which 5 rates as excellent and 1 as very poor for proper selection of the site. Thus, it makes it the most applicable and feasible for the proposed proj projec ect. t. Rest Restri rict ctio ion n on the the site site will will be stud studie ied d in the the desi design gnin ing g and and planning process of the project proposal. Additional information about the site is that the place is near the destination destination for for cultural and and tourism, tourism, and is close to where where most animation animation compan companies ies and and studi studios os are loca located ted.. Given Given that that the the propos proposal al is an edutainment edutainment facility facility,, the site is set to be an ideal location location for the proposed proposed project. 48
3.2. 3.2.2 2. Site ite Dat Data a 3.2.2.1. 3.2.2.1. Macro Site
Figure 23 Map of the National Capital Capital Region (NCR) (NCR) Source:https://sites.google.com/site/raymondnicdao/_/rsrc/1255267038913/home town/manila_map.jpg?height=420&width=315 There are are 18 regions regions in the the Philippi Philippines; nes; one one of these is the the National National Capital Capital Region (NCR) (NCR) – otherwise otherwise known known as Metro Metro Manila, Manila, the the center center of Luzon. Luzon. Unlike Unlike the other other 17 Philippine regions, NCR does not consists of provinces instead it is compose of 17 cities cities namely the the city of manila manila itself, itself, Caloocan, Caloocan, Las Piñas, Piñas, Makati, Makati, Malabon, Malabon, Mandalu Mandaluyon yong, g, Mariki Marikina, na, Muntin Muntinlup lupa, a, Navota Navotas, s, Paraña Parañaque, que, Pasay, Pasay, Pasig, Pasig, Patero Pateros, s, Quezon, Quezon, San Juan, Taguig, and Valenzuela. Valenzuela. Metro Manila is composed of almost all the cultural groups of the Philippines. The primary language used is Tagalog with English as the secondary language. Metro
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Manila lies entirely within the tropics and because of its proximity to the equator, the temperature range is very small. It has a distinct, relatively short dry season from January through April and a long wet season from May through December.
City of Pasay
Figure 24 Location Map of Pasay City Source:http://www.pasay.gov.ph/images/City_Profile/location_map_small.jpg Pasay City is the third smallest political subdivision in the National Capital Region. It is adjacent to the city of Manila and is bounded bounded to the south Parañaque, to the northeast by Makati and Taguig and to the west in Manila Bay. The city is located at latitude 14º 32’ and longitude 121º 00’. The city has a total land area of 18.50 square kilometers of which 5.5050 square kilometer is the city proper, 9.5 square kilometers is being occupied by the Civil Aeronautics Administration (CAA) complex, which include the Ninoy Aquino International Airport (NAIA) and the Villamor Air Base and the rest of the reclamation area with 4.00 50
square kilometers. Thus, among the local government in the region, Pasay has the greater area devoted to utilities covering 51.35% of its total land area or 9.50 square kilometers. The city is known for its entertainmen entertainmentt - business-re business-restaur staurants, ants, coffee coffee shops, shops, and clubs, particularly those located along along Roxas Boulevard, facing Manila Manila Bay. A large part of Metro Manila’s "tourist belt" is located in the city. Pasay is composed of of seven (7) districts, districts, divided into twenty (20) zones, with a total of 201 barangays. barangays. Zone Zone 19, covering covering Barangays Barangays 178 and 191, is the largest largest among the zones with an area of 5.10 square kilometers. Zone 1, on the other hand, is the smallest covering Barangays 1 to 3 and 14 to 17 with an area of 100,000 square meters (0.1 sq. km.).
Brief History of Pasay There are several stories that tell of the origin of the name of the city of Pasay. The story given most belief, however, is the one about the princess princess of the Namayan Kingdom named Dayang-dayang Pasay. The Namayan kingdom was a confederation of barangays formed in 1175. It included lands between Manila Bay in the west and Laguna de Bay in the east. Dayang-dayang Pasay inherited the lands which are currently comprised of the territories of Culi-culi, Pasay and Baclaran. The royal capital of the kingdom was built in Sapa, known today as Santa Ana. During the twelfth to the fourteenth centuries, the natives brought their products to the capital of Namayan where trading flourished. Merchants from China, the Moluccas, Java, Borneo, Sumatra, Sumatra, India, Siam, and Cambodia came to trade with the natives. On June 1, 1901, the town of Pasay (then called Pineda) was incorporated into the Province of Rizal. Antonio Dancel was appointed provincial governor and Pascual 51
Villanueva as city president. On August 4, 1901, a resolution was passed petitioning the town to revert to its original name of Pasay. Before the year ended, the Philippine Commission approved the petition. Two years later, on October 12, 1903, the pueblo of Malibay was annexed to Pasay. With a population of 8,100 in 1903, Pasay was placed under fourth-class category together with 9 other cities. When friar lands were developed into subdivisions, the Pasay Real Estate Company offered them them as residential lots for sale or for lease to foreign investors. investors. Soon postal, telegraph, and telephone lines were were installed and branches of Philippine Savings Bank were established. In 1907, a first-class road from Pasay to Camp Nicholas was completed. Other roads were repaired, including the old Avenida Mexico (now called Taft Avenue extension). extension). By 1908, there there were tranvia tranvia (electric (electric streetcar) streetcar) lines lines linking linking Pasay to Intramuros, Escolta, San Miguel, San Sebastian, and San Juan. Automobiles took to the streets, testing their maximum 20 KPH speed on three new avenues (Rizal, Taft, and and Ayala). Real estate was cheap. Much of the bayside area beyond Luneta was swamp but American ex-soldiers were quick to seize the opportunity to develop it for residential purposes. purposes. By 1918, Pasay Pasay had a population population of 18,697 because because of the exodus exodus to this seaside town of prominent Filipino families and government officials including Manuel L. Quezon. Duri During ng the the rei reign gn of Ferd Ferdin inan and d E. E. Mar Marco cos s in the the cou count ntry ry,, he he sign signed ed the the Proclamation Proclamation No. No. 1081 on September September 21, 1972 which which put the entire entire nation under martial martial law amidst the growin growing g threat threat of commun communism, ism, and rising rising crimina criminality lity.. In Septembe Septemberr 1973, 1973, Marcos issued Presidential Decree No. 557, changing back the political subdivisions within the towns and cities cities from barrios to the pre-Spanish barangays. barangays. Not long after the decree had been put into effect, the Metropolitan Manila Commission and the 52
Department of Local Government instructed Pasay City to create its own barangays. Mayor Cuneta originally created 487 barangays which were later trimmed down to 201 upon the firm suggestion of then Secretary Jose Roño of the Department of Local Government. In the 1990s, the onset of globaliza globalization tion has drastically drastically changed changed the countrys countrys economic economic landscape. landscape. Countries Countries worldwide worldwide,, including including the Philippines Philippines,, have formed regional alliances to keep up with foreign competition. In the Philippines, local companies have streamlined and re-tooled their operations to increase their efficiency. Amidst all these changes, the city of Pasay has the opportunity to become the countrys next important center of business, trade, and commerce. This, however, must be achieved through the effective management of its resources and with the improvement of the living standards of its people.
THE THE PHYSI PHYSICAL CAL ENVIR ENVIRONM ONMEN ENT T Terrestrial Characteristics 1. Geography, Location and Area Area The city of Pasay is located in the western western coast of Metro Manila or the the NCR. It is bounded in the north by the city of Manila, in the northeast by the city of Makati and the municipality of Taguig, in the west west by the city of Paranaque, Paranaque, and in the west by the Manila Bay .The city is located approximately approximately at latitude 14º32’ and longitude longitude 121º00’. In terms of area, Pasay is the third smallest political subdivision subdivision among the cities and municipalities of NCR. The city has a total area of 1,805.11 hectares. hectares. The city proper or Barangays 1 to 201 occupies occupies around 1,399.50 1,399.50 hectare hectares s or 77.53 percent percent the total area.
The CCP
Complex occupies around around 191.95 hectares (10.63%) while the rest of the reclamation area covers an area of 213.66 213.66 hectares (11.84 %). 53
2. Topography, Elevation and Slope Slope The western part of Pasay City is level to nearly level while its southeastern part is gently sloping to gently undulating. It is characterized by coastal plains along the Manila Bay in the west and sloping areas extending in the south-east direction. Surface elevations range from 2 meters above the mean sea level on the coastal plains and 24 meters on the southeast part of the city.
Figure Figure 25 Geolog Geologic ic Map Map of Pasay Pasay City City Source: Source: City Planning Planning and Development Development Office, Office, Pasay Pasay City 54
3. Geol Geolog ogy y Pasay consists of two terrain units, an eastern undulating section and a western alluvial portion, which extends into the Manila Bay. The undulating to gently sloping terrain is underlain by a gently dipping sequence of pyroclastic rocks essentially made up of tuffs, tuffaceous sandstones and conglomerates belonging to the Guadalupe formation. This formation is represented by massive to thickly bedded lithic tuff and tuffaceous sandstone. Base Base on on the the Geol Geologi ogica call Map Map of of Pasa Pasay, y, ther there e are are two two (2) (2) major major geolo geologi gic c formations formations namely namely Quaternary Quaternary Alluvial Alluvial (QA1) (QA1) which which is comprised comprised of of detrital detrital deposits deposits mostly silt, sand and gravel; and the Guadalupe Formation (GF) of which the upper member (Diliman Tuff) is thin to medium bedded, fine-grained, vitric tuffs and welded volcanic breccias with subordinate amounts of tuffaceous, fine to medium grained sandstone. Members of the Pleistocene Guadalupe Formation underlie almost half of the terrain where Pasay lies. These are mainly Alat Conglomerate and Diliman Tuff. Tuff. Early Pleistocene to late Pleistocene conglomerate, silty mudstone and tuffaceous sandstone comprise the lower member while late Pleistocene well-bedded tuff units make up the upper member. The constituents of the Diliman Tuff were were most likely derived derived from a volcano on the central lobe of Laguna de Bay to the south based on its aerial distribution pattern and lithological similarity with those in the northern vicinity of the central lobe of Laguna de Bay. Bay. On the other other hand, hand, Quaternary Quaternary alluvial alluvial deposits deposits of the Marikina Marikina Alluvi Alluvial al plain and Pasig River Delta Delta plain cover western western areas of the city. city. The presence of the marine sediments sediments suggests suggests that the quaternary quaternary alluvium alluvium was probably probably deposited deposited after after uplift of the Guadalupe formation.
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Figure 26 Land Classification Classification Map of Pasay City Source: City Planning and Development Office, Pasay City 4. Land Land Classi Classific ficati ation on According to Metro Manila Land Resource Evaluation Project by BSWM, Pasay has the following land and soil characteristics: First is the active tidal flats, with an almost
56
flat relief, have an elevation that ranges from 0 to 1.5 meters, sometimes reaching up to 3 meters meters above above the mean mean sea sea level. level. Second are the former former tidal tidal flats which which consist consist of of areas more inland and slightly higher than the active active tidal flats. They occupy the almost flat plains, plains, back swamps swamps and depression depression of the the coastal landsca landscape pe formed formed from marine marine and flovio-marine deposits. deposits. Slightly lower lower than the alluvial alluvial plain, its elevation ranges from 2 to 5 meters.
Water Resources Characteristics 1. Su Surfa rface ce Waters Waters Pasay City is bounded in the west by Manila Bay. It is traversed by two minor rivers that feed the Parañaque River namely the Estero de Tripa de Gallina and Maricaban Creek. The city lies lies within the Manila Bay Watershed area. The bay has a catchment area of about 17,000 square kilometers kilometers that is made up of about eight river basins, nearest of which to the city is the Parañaque-Las Piñas river basin. This river basin is subsequently made up of three major rivers, the Parañaque, Las Piñas and Zapote Rivers. These river systems essentially serve about 1,500 hectares of low-lying areas along the Manila Bay and functions as the principal drainage channel of the area. 2. Ground Ground Water Water Pasay is situated on a delta which has produced locally-confined aquifers. Groundwater utilization, however, has resulted in significant draw-down causing much land subsidence and saline water intrusion particularly in the coastal areas.
The
groundwater basin contains several connected and interrelated aquifers, composed of tuffaceous sandstone and conglomerates belonging to the Guadalupe Formation. These facets of Guadalupe Formation in the southeastern part of the city have thickness of approximately 1,300 to 1,200 meters.
57
Atmospheric Characteristics 1. Clima Climate te and Rainfa Rainfall ll The climate of Pasay is classified as Type 1 under the Corona Corona classification used by Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA) depending on rainfall pattern.
It is characterized by two pronounced
seasons: rainy season from May to October and dry season from January to April, when rainfall drops to 10-30-mm/ month with an annual rainfall amount of 1,149.2 mm. 2. Tempe Temperatu rature re Pasay has an average normal annual temperature of 27.5°C.
The warmest warmest
months are April, May May and June while the coldest coldest months are are December, January and February with the minimum temperature of 2 5-26°C. 3. Relative Relative Humidi Humidity ty The relative humidity or the percentages of water vapor in the air ranges, in monthly values, ranges from 66% to 81% with with an annual average of 75%. 75%. These values indicate that Pasay is relatively humid. 4. Wind Speed Speed and Directi Direction on The annual prevailing wind direction in the area is towards the east.
The
average annual wind speed is 3.0 meters per second (mps). High wind speed occurs in March to April while while low wind speed happens in September to November. The highest wind speed of 56 mps was recorded on November 14, 1977, going in a western direction.
Geologic and other Natural Hazards No traced earthquake fault line traverses the city of Pasay. However, the city is not spared from other related geologic hazards such as tsunamis, ground shaking, and liquefaction. 58
Figure Figure 27 Liquefacti Liquefaction on Hazard Hazard Map of Pasay Pasay City Source: City Planning and Development Office, Pasay City 1. Liquefactio Liquefaction n Hazard Hazard Liquefaction is associated with the phenomenon of quick-condition failure which is generally obtained when pore water in a liquefied layer rises into overlying nearsurface surface sediments sediments that result result in a condition resembli resembling ng quicksand. quicksand. Areas that that are prone to liquefaction are those underlain by water-saturated, thick fine to coarse sand layers 59
such as those along the Pasig River Delta Plain, lake shore areas of Laguna de Bay and the shorelines of Manila Bay.
Figure 28 Flood Prone Prone Areas in Pasay City Source: City Planning and Development Office, Pasay City 2. Flood Flood Hazard Hazard Flooding within Pasay City are generally concentrated along Taft Avenue and the areas along the Estero de Tripa de Gallina Gallina and Maricaban Creek. 60
POPULATION AND LAND USE
Figure Figure 29 Demograp Demography hy of Pasay Pasay City 2008-2009 2008-2009 Source: Community-Based Management System 1. Demography According to CBMS 2008-2009, Pasay city was was composed of a total population of 266,199. The city is mostly inhabited by people of of ages 10 years old and above with with a population population of 211,456 out out of 266,199 266,199 inhabitants inhabitants followed followed by the members members of the labor labor force with a populatio population n of 93,305. Meanwhi Meanwhile, le, the smallest smallest number number of inhabitants inhabitants came came from children under 1 year old with a population of 5,983.
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Figure Figure 30 Household Household and Populatio Population n by Barangay Barangay 2008-2009 2008-2009 Population Population by Barangay Barangay Source: Community-Based Management System 62
2. Distr istrib ibut utio ion n The city has 201 Barangays which resemble those of the old cities of Manila and Caloocan. Out of these barangays, Barangay 201 had the biggest population 16,252. It is followed by Barangay 183, 184, 193 and 145 with more than 2% each in population share. The smallest barangays are Barangays 9, 15, 17 and 49 with less than 160 populations. populations. Average Average household household size (AHHS) (AHHS) in 2009 was about about 4 in the city. Barangay Barangay 183 had the highes highestt AHHS AHHS with with 3, 3, 915 915 whil while e Baranga Barangay y 49 had the smalle smallest st with with 39 tota totall number of households. Land Use Table Table 3.0 Estimated Estimated Land Use Distri Distributio bution n of Pasay Pasay City City 2001 Land Use Category
Land Area (hectares)
Percent to Total (%)
Residential 1
17.06
0.95
Residential 2 and 3
550.13
30.48
Commercial 1, 2 and 3
66.10
3.66
Industrial
23.45
1.30
Institutional
179.13
9.92
Cultural
14.92
0.83
Tourism
7.51
0.42
Planned Unit Development (PUD)
298.54
16.54
Open Spaces (Road ROW)
136.48
7.56
4.26
0.24
507.52
28.12
1805.11
100.00
Cemetery Utilities and Transportation TOTAL
Note: Computed from digitized map, subject to ground survey/confirmation. Source: City Planning and Development Office, Pasay Pasay City
Based on the computatio computation n from digitiz digitized ed map, the city city has a total total land land area of of 1805.11 hectares. The Residential 2 and 3 has the largest land area occupying 550.13 hectares or 30.28 percent % of the total total land of the city. It is followed by the utilities and
63
transportation with 507.52 hectares or 28.12 % and the Planned Unit Development (PUD) with with 298.54 hecta hectares res or 16.54 16.54 percent percent %. The smalle smallest st land area area is the cemetery cemetery with 4.26 hectares or 0.24 percent % of the total land area of the city.
Figure Figure 31 Land Use Use Map of Pasay City City Source: Pasay City Planning and Development Office
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Figure 32 Existing Existing Land Use Zones of Pasay City Source: City Planning and Development Office, Office, Pasay City Existing Land use There are at least five (5) distinct subdivisions of land and water areas in the present-day Pasay City. These are basically reflective of the history of settlements that
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evolved within the city over the past 100 to 150 years. These included the Original Settlement Area (OSA) which was generally populated before the year 1990, the Old Reclamation Area (ORA) which was largely settled between 1900 to c.1950, the Original Villamor Air Base Area (OVABA) which was in use from the 1950s to the present, the Airport Area (AA) which was developed mainly between 1950 and 1980, and the New Coastal Reclamation Area (NCRA) which was developed possibly between 1950 to the present. ECONOMIC SECTOR In 2000, Pasay City had an estimated labor force of 291,800 representing 80.4% of the population. In spite of its highly urbanized character as evidenced by its numerous service enterprises, Pasay City had only 84.5% of its total labor force gainfully employed. Most of those employed worked for various enterprises, corporate firms and government agencies. A significant number of those working were considered selfemployed. INFRASTRUCTURE AND UTILITIES 1. Wate Waterr Sup Supply ply Syst System em There are two major sources of water in Pasay City. The piped water supply system is administered by Maynilad Water Services, Inc., which is a distribution concessionaire of MWSS (Metropolitan Water and Sewerage System) handling the west side of Metro Manila. The water source is the La Mesa Dam, where water is filtered and treated before it is distributed to the entire franchise area. Most of Pasay City is covered by distribution lines of Maynilad Water Services, Inc. The total active active water service service connection is 32,326 while the inactive water service connection totals 9,055, servicing a total
of
201
barangays
in
Pasay
City
consisting
of
domestic/residential,
commercial/industrial and institutional connections.
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Another source is the groundwater. However, groundwater sources have already been over extracted resulting to a lowering of groundwater table to more than 100 meters below the sea level, which has resulted to water intrusion. 2. Power wer Supp Supply ly Syst System em Power is being supplied by the Manila Electric Company (MERALCO), which holds the entire Metro Manila as its franchise franchise area. A total of 453,695 MW of electricity is needed to light the city all year round. 60.77% is distributed to commercial establishments, 33.80% to households and 5.43 % to industries. 3. Draina Drainage ge and Sewag Sewage e System System Majority of Pasay City Area is drained by the Libertad Pumping Station, Tripa de Gallina Pumping Station, Buendia Outfall and Libertad Outfall. The Libertad Pumping Station Station has a capacity of 42.0 m³/sec m³/sec which which drains large percentage percentage of the northwest northwestern ern portion of Pasay City. City. The Tripa Tripa De Gallina Gallina Pumping Pumping Station Station has a capacity capacity of 56.3m³/sec and drains something like 1,769 hectares which even extend beyond the boundaries of Pasay City. The part of the runoff from Tripa De Gallina Creek flows into the Libertad Pumping Station via Buendia Outfall, Libertad Outfall and EDSA Outfall. The rest of its waters are discharged into Paranaque River. 4. Comm Commun unic icat atio ion n Syst System em As part of the Metropolitan Manila, the communication infrastructure in Pasay City is much better to the rest of the country. The main telephone provider PLDT and the minor ones are Globe Telecom, Smart Telecom, Bayan Tel, etc. Cellular telephones are also available in the area and have pretty good transceiving signals. PLDT was was said to have earmarked earmarked something something like like 30,000 new telepho telephone ne lines in 1996 which can be programmed for future needs of Pasay and the Boulevard 2000. As of to date these lines are being sought by residential and business customers. With the other telephone companies making their connection offers more attractive, the people 67
will have more to choose from. The next issue to be tackled is the interconnection systems between telephone companies. Major newspapers are available every day in Pasay City. Televisions and radios are common such that everyone gets to know of the recent occurrences in and around the country and elsewhere elsewhere around the world. world. Internet communication is also available for those who can afford to have computers. Most of the households do not have computers making Internet connections very limited. However, this is acknowledged by everyone as the next generation of communication facility. The Bay City proposed proposed develop development ment includes includes a cyber city where electronic electronic commerce is hoped to be established and to flourish. This will require high speed data processing processing and data data transfer transfer conveyed conveyed through the fiber optics. optics. With the completi completion on of the fiber optics connection in the Philippines, the country can catapult into becoming as a principal outsource computer job provider internationally. It is hoped that portions within Pasay City can capitalize on these advantages and participate in the development. 5. Solid lid Was Waste te System stem The system of solid waste collection adopted by the city is both practical and efficient. The garbage is collected regularly on most of the major roads of the city by hauling contractors commissioned by the city government. Pushcarts have also been tapped to collect garbage especially in the narrow streets and alleys that cannot be reached by the garbage trucks. The Bay Citys strategy in solid waste sector consists of zero waste management concept supported by strategies of recycling and resource recovery. This same principle is being pushed through within Pasay City. The signing of RA 9003 Pasay City will come
68
up with a solid waste management plan which will hope to serve as framework in responding to the issues of garbage.
Figure 33 Industrial and and Utilities Zone Zone of Pasay City Source: Pasay City Planning and Development Office 69
ROADS AND TRANSPORTATION 1. Road oad Netwo etworrk Pasay City has a network of mostly concrete roads that provide internal access within the city. Several roads serve as important linkages to the rest of Metro Manila. Minor roads that are found within Pasay City cater to light vehicles and tricycles. In terms of pavement type, the major roads in Pasay City were of concrete, asphalt and gravel. The existing key roads within Pasay City’s boundaries perform metropolitan linkage functions and are in relatively good condition than the roads in the rest of the country. However, chronic traffic congestion is usually experienced during peak periods particularly along the major metropolitan radial and circumferential roads within Pasay City. A strong north-south intra-metropolitan and intra-regional connection is provided by the eight-lane Roxas Roxas Boulevard/ Manila-Cavite Manila-Cavite Coastal Road i.e., otherwise otherwise referred to as the Radial Road 1 extending from the city of Manila’s southernmost area to the Alabang-Zapote Road junction in Muntinlupa City. Epifanio De Los Santos Avenue (EDSA) also referred to as Circumferential Road 4 provides direct access from the eastern and northern portions of the Metro Manila Area.
2. Road oad Traff raffic ic Traffic from the adjacent city of Manila in the north side, Makati City in the east side, and Paranaque City in the south side flowed through some of the major roads traversing Pasay City contributing to vehicular congestion in many of the intersections. There were about 15 terminals for provincial buses mostly located in the major thoroughfares of Pasay City which also contributed to vehicular traffic. Most of these bus lines service southern destinations in Region IV and Region V.
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3. Pu Publ blic ic Tra Trans nspo port rtat atio ion n The jeepneys and metro buses are considered the primary mode of land transportation in Pasay City. The jeepneys with longer Metro Manila routes mostly run along F.B. Harrison, Arnaiz Avenue, Taft Avenue and EDSA. Meanwhile, tricycles were still popular for short distance travel in the inner streets, secondary thoroughfares and tertiary roads. The Ninoy Aquino International Airport is located within the cities of Pasay and Paranaque. The international airport is the Philippines main port of entry of foreign visitors. The runway length is 2,720 meters and the width is 46 meters. The Manila Domestic Airport, which provides services to airlines that fly local destinations, is also located in Pasay City. Pasay City is fortunate to have access to three important metropolitan commuter systems, namely the elevated Light Rail Transit (LRT) Line 1 system; the grade-level Mass Rapid Transit (MRT); and the grade-level Philippine National Railways (PNR) commuter commuter rail system system.. Water-borne Water-borne transport transportation ation,, which which is in the form of ferry ferry boats boats bound for points in Bataan and Corregidor and back to the Metro Manila Area, has its terminal inside the CCP complex Pasay City has the sole distinction of having three (3) important components of the national air transportation transportation systems, namely the Manila International Airport System; System; the Manila Domestic Airport System; System; and the General Aviation Aviation System. Pasay City also has the only Philippine Air Force (PAF) base within the Metro Manila Area.
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Figure Figure 34 Transport Transportation ation Systems Systems in Pasay City Source: Pasay City Planning and Development Development Office Office
72
3.2.2.2. 3.2.2.2. Micro Site
Figure 35 Site Map of Proposed Proposed Site CCP Complex, Pasay City Metro Manila Source: Google Earth 73
3.2.3 3.2.3.. Site Site Analy nalysi sis s
Figure Figure 36 Sun Path Path and Wind Wind Orientat Orientation ion Diagram Diagram
Figure Figure 37 Lot Plan
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Technical Site Data 1. Size of Lot The lot measures 66,198.15 sq. meters. 2. Topog Topograp raphy hy or Contou Contourr of Lot The lot is primarily characterized a plain terrain with 0.0 to 2.5 % slope level. 3. Lot Lot Conf Config igu urati ratio on It is is a corner corner lot and generally generally irregular irregular in configurati configuration. on. Nature of Bounding Lots The site is adjacent adjacent to some of the well-known well-known buildings buildings of CCP Complex Complex.. Located to its north is the Philippine International Convention Center Center (PICC). In the east east side side of of the the site site is a road road and and acros across s itit are the Star Star City, City, the former former “Boom na Boom” Boom” Complex Complex and and a vacant vacant lot lot used used for CCP parking. parking. In the south south side is another another road. And in the west west side of the site is a park. park. Direction Approach of the Street The site site is access accessible ible through through JK Diokno Diokno Boulevard Boulevard via via EDSA road and throug through h Sen. Sen. Gil Puyat Puyat Avenu Avenue. e. Existing Feature on the Site Close to the the site are some of the the tourist tourist destinatio destinations ns of Pasay which which are PICC, Star City, World Trade Center, Coconut Palace, CCP and the Roxas Boulevard. These destinations are just few-minute few-minute walk from the site. Existing Utilities Power lines, lines, which which are are supplied supplied by Meralco Meralco,, are availabl available e in the site. There is also also an ease on connecti connecting ng on water lines. lines. Sanitary Sanitary and storm storm drainage drainage are can also also be found within within the vicinity vicinity.. And there is no no problem when it comes comes to communication lines. 75
Technical Description Table 4.0 Technical Technical Descriptio Description n of Lot LINE
LOT BEARING
DISTANCE (m)
1-2 2-3 3-4 4-5 5-6 6-7 7-8 8-9 9 -10 10 - 1
S 30°26 E S 26°38 E S 24°00 E S 05°08 E S 07°55 W S 31°28 W S 45°25 W S 71°33 W N 27°17 W N 61°48 E
39.94 m 88.16 m 36.52 m 50.50 m 22.25 m 22.25 m 31.95 m 207.69 m 214.00 m 287.58 m
Views from the Site Site
NORTH-WEST VIEW
SOUTH-EAST VIEW
SOUTH-WEST VIEW
NORTH-EAST VIEW
Figure 38 Actual Photos Photos from the Site
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3.2.3.1. 3.2.3.1. SWOT Analys Analysis is STRENGTHS •
The site is easily accessible through wide, good condition roads.
•
It has enough lot are a to accommodate future occupants.
•
The topography of the site is plain terrain that can be easily developed.
•
It located in a good and well-maintained environment.
•
It is near near good and and attra attracti ctive ve desti destinat nation ions s where where most most field fieldtri trips ps are are done.
•
The site site is is situ situate ated d at at the the urban urban area area where where most most anim animati ation on companies, one of of the target markets, can be found.
•
Many commercial and business structures are located nearby.
•
Important utilities such as water supply, power and communication lines, telephone connection and existing drainage are available.
WEAKNESSES •
There is a possible deal of noise pollution from the aircrafts that hovers over the site that come and go at the NAIA. NAIA.
•
The site is within the flood prone areas of Pasay.
OPPORTUNITIES •
The proposal will serve as new tourist destination.
•
It can help rise the economic status of the Pasay City.
•
It can provide provide job opportunitie opportunities. s.
•
It will provide a new venue for the activities of the local animation sector such as their annual film event, Animahenasyon. event, Animahenasyon.
•
It will promote the works of the skilled and talented Filipino animators.
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THREATS •
Though being near other attractive attractive destinations creates an advantage, it also creates competition.
3.2.3.2. Summary of Site Site Analysis Analysis The site is located in CCP Complex, Pasay City, City, Metro Manila which mandates to conserve, develop and promote arts and culture in the Philippines. Furthermore, Furthermore, Pasay Pasay City is known known housing housing a large part of Metro Metro Manilas Manilas “tourist “tourist belt”. With the proposed proposed project project dedica dedicated ted to house house the pop-cultur pop-cultural al industry industry of animation, it definitely makes it the best and suitable site for the proposal. Also, opportunities will come as the project gets recognize and its market value will boost as the place g ets fully developed. 3.2. 3.2.4. 4. User User’s ’s Ana Analy lysi sis s The target target market markets s of the projec projectt are are the fresh fresh gradua graduates tes of course course relate related d to animati animation, on, and local local animat animation ion compan companies ies and and their their employe employees. es. Foreign and local tourists are also included as target markets. 3.2.4.1. 3.2.4.1. User’s Demograph Demography y
Animation Industry Employment 12 ) 0 0 10 0 ' n i (
8
s e e y 6 o l p m 4 E f o . o 2 N
0 FTE (in '000)
2004
2005
2006
2007
2008
20 0 9
2010
3
4.5
6
7.2
8
8
10
Figure Figure 39 Anima Animatio tion n Indust Industry ry Em Emplo ploym yment ent 2004 2004 -2010 -2010 Source: Animation Industry 2011 by Philippine Board of Investment Investment 78
Number of Animation Firms in the Philippines 1980-2011 35 30 s m r i F f o . o N
25 20 15 10 5 0
1980-1989
1990-1999
2000-2011
No. of Foreign Firms
6
12
20
No. of Local Firms
0
8
30
Figure 40 Number of Animation Animation Firms in in the Philippines Philippines 1980-2011 Source: Animation Industry Industry 2011 by Philippine Board of Investments
According to the ACPI, the number of animation firms in the Philippines has steadily steadily increased increased from from 1980 to present. present. Figure 40 shows shows the growth growth in terms of of number of animation companies operating in the Philippines from 1980 to 2011. It is important to know that over the the years, years, the the trend shown shown an increase increase in locally locally owned animati animation on companies compared to virtually foreign-owned animation companies in the 1980s.
Table 5.0 Animation Industry Growth (Number of Stakeholders) 1980 – 1989
1989 – 1999
2000 – 2011
Number Number of Local Companie Companies s
N/A
8
25-30
Number of Foreign Companies
4-6
12
15-20
Animation Schools
N/A
N/A
23
Suppliers for animation
N/A
N/A
10-15
Source: Animation Source: Animation Industry 2011 by Business Business Process Outsourcing Outsourcing
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According to the ACPIs Industry overview 2016, the animation industry is projecting a total of 25,000 employees by 2016. This accounts for 2.7% of the projects number of direct employees in 2016.
Fine and Applied Arts Graduates 2,500 s e t a u d a G s t r A d e i l p p A d n a e n i F f o . o N
2,000
1,500
1,000
500
0
Fine and Applied Arts Graduates
2000-2001
2005-2006
2009-2010
1,323
1,749
2,361
Figure Figure 41 Number Number of of Fine Fine and Applied Applied Arts Arts Graduate Graduates s Source: Animation Animation Industry Industry 2011 by Philippine Philippine Board of Investment Investments s
Arrival of Tourist in the Philippines Philippines 2010-2015 2010-20 15 6,000,000
t s i r u o T f o r e b m u N
5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0
Foreign Tourist
2010
2011
2012
2013
2014
2015
3,52 3,520, 0,47 471 1
3,91 3,917, 7,45 454 4
4,27 4,272, 2,81 811 1
4,68 4,681, 1,30 307 7
4,83 4,833, 3,36 368 8
5,36 5,360, 0,68 682 2
Figure Figure 42 Number Number of Touri Tourist st Arrival Arrival in the Philip Philippines pines 2010-2015 2010-2015 Source: Department Department of Tourism Tourism
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Percent Distribution of Domestic Travelers in the Philippines 2012
Figure Figure 43 Percent Percent Distributi Distribution on of Domestic Domestic Travelers Travelers in the Philip Philippines pines 2012
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3.2.4.2. Organizational Structure
Auditor Administration Administratio n Vice President Animation Department President
Secretariat Training Center Board of Directors Board of Trustees
Museum and Theater
Figure 44 Organizational Chart Chart of the Animation Animation Hub
Accounting
General Services
Human Resources
IT
Admistration
Merchandising
Retail Sales
Security/ Information
Director
Membership Business Office Marketing
Public Relations
Figure 45 Organizational Chart Chart of the Administrative Administrative Building Building 82
Marketing Development Finance Concept Artist Pre-production Storyboard
r o t c e r i D n o i t a m i n A
Character Designer Background Designer Assistant Director
Layout Supervisor Production
Layout Artist
Digital Painter Environment Designer Head of Tools
Post-Production
VFX Su Supervisor
VFX De Designer
Compositioning Supervisor
Key Compositor
Figure Figure 46 Organizati Organization on Chart of the Animation Animation Departmen Departmentt
Digital Training Division
Training Center Director
Assistant Director
Operations Division
Training Management Division
Figure 47 Organization Chart of the Training Center Center
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Conservation Conservat ion Office
Public Relation and Marketing Staff Curator Educational Education al Officer and Tour Guide
Workshop Personne Personnell
Figure Figure 48 Organi Organizat zation ional al Chart Chart of the Museu Museum m and Theat Theater er
3.2.4.3. 3.2.4.3. Behavioral Behavioral Pattern Pattern
Time in
Appointments Appointme nts
Office
Meeting Room
Break Time
Restroom
Office
Staff Lounge
Time out
Figure Figure 49 Behavioral Behavioral Pattern Pattern of the Emplo Employee yee in the Administration Administration Building
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Common Tasks • Drawing Drawing Stor Storybo yboards ards • Cr Creat eating ing Mod Models els • Des Desig ignin ning g the environment background, sets, and objects • Cr Creat eating ing each each fram frame e • Us Using ing Co Compu mputer ter Software • Wor Workin king g as par partt of a team • Work Working ing wit with h clien clients ts • Ma Mana nagi ging ng// supervising/ technical works
Time in
Briefing
Start Work
Break Time
Resume Work
Time out
Figure Figure 50 Behavioral Behavioral Pattern Pattern of the Employ Employee ee in the Animation Department
Time in
Break Time
Preparation in the Office
Resume Schedule
Begin Schedule
Return to Office
Schedule •Teach lecture class •Instruct lab class •Other duties
Time out
Figure 51 Behavioral Pattern of the Faculty in the Training Center
85
Arrival
Begin Schedule
Preparation
Resume Schedule
Break Time
Schedule •Attend lecture class •Attend lab class •Use the Library
School- rela Schoolrelated ted activities
Leaves
Figure Figure 52 Behavioral Behavioral Pattern Pattern of the Student Student in the Training Center
Rental Space
Entry
Workshop
Lobby and Reception Area
Theater
Open Space
Exhibition Area
Souvenir Shop
Exit
Figure Figure 53 Behavioral Behavioral Pattern Pattern of the Costume Costumer r in the Museum Museum and Theater Theater 86
ACQUISITIONOF ACQUISITIONOF RIGHTS
PREPRODUCTION
SCRIPT, STORYBOARD
- Ch Chara aracte cter r Design
- Lite Literary rary prope property rty
PRODUCTION
PRODUCTION
PILOT
- Cre Creati ation on of of Frames and models
- Crea Creation tion of Key Key Design
SOUNDTRACK
ANIMATION
INK AND PAINT
COMPOSITION
POSTPRODUCTION
DUBBING AND SOUND
- Pi Pict ctur ure e
RENDERING
DELIVERY
Figure 54 Animation Process Flow
PRE-PRODUCTION
PRODUCTION
•Storyboarding •Script writing •Character Design •Background Development •Props Design
•In-betweening •Digital Ink and Paint •BI Coloring •Flash Animation •Layout •Background •Cleanup
POSTPRODUCTION •Editing •Dialogue •Musical Scoring •Dubbing
Figure 55 Services Covered by the Major Components of the Animation Process Process 87