40
PHARMACEUTICAL EXECUTIVE PHARMACEUTICAL EXECUTIVE
Will the recent wave of megamergers and a slow revival of biotech financing be enough to counter a looming storm surge of patent expirations? US health reform is the next big game-changer, as companies seek a balance between earning profits and placating a restive new breed of payers and the ever-expectant patient By Jerry Cacciotti and Patrick Clinton
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41
MAY 2011 www.pharmexec.com
Revenue Distribution o Top 50 10%
8%
Top 10 accounts or $352.5 billion in sales, which is 59.40% o total revenues o the Top 50
6%
Top 20 accounts or $483.8 billion in sales, which is 81.53% o total revenues o the Top 50
4%
2%
0%
Pzer Sano-Aventis Merck GlaxoSmithKline Johnson AstraZeneca Bristol-Myers & Eli y Johnson Lilly Abbott Amgen Squibb Boehringer Bayer Takeda Novo k Ingelheim Daiichi Nordisk Astellas Sankyo Eisai Gilead Sciences International Servier Mitsubishi Menarini Genzyme Tanabe Allergan Forest Celgene BiogenShire Warner Idec Alcon Cephalon Chilcott Watson Kyowa Lundbeck Dainippon Hakko Shionogi Sumitomo Actavis Hospira Nycomed Apotex Sta iBaxter lMylan i e i iKirin rNovartis t b Teva rChugai t CSL t kRoche L UCB k i oMerck A KGaA BOtsuka l o t t i s t i s r c i s i r a e d t e x d a a a e r d a i m i s l i n m e g a s k y k a e n e d e c h e s n a l a n v t h e l n e e c a s o n L b e v a g e n y b r a n e s S o n s o n e c a i e g i r e c o n c o r n m o o g a v i C z e r l s i i l i l i c c e u n e a p r C b y G y d a u l o u T m B k l U t s l g I S A i o o n t s o m p t a l h a a t b K i i o M e r h a n n a z l e r o K e n h n l i b q P o v a v e M e R o h t e a n E K i e n a t d o t h i c a e h o r s n h F n A e c A S l A p E C e S t S T O T A k n Z S e o W m k u S A H o y i a J C e g N A i C g N c S c r n i M G e A u k s n r r N r m C o r I h L h o a t & i e e t e v i c e S s i s H n S n o B y i o M e a d I n e r N o a r n A o n b a x a g a M u l r S p o i t e D s l l a i n W t s r o w i p o G x i G h n t y h i n M a K a e i s J o B B r D B o
he Pharm Exec 50 ranks the world’s largest pharmaceutical companies by global sales of prescription drugs—a key indicator of market change. After last year’s storm of activity, the 50 set a more placid pace, as major players worked on integrating blockbuster mergers and licked their wounds after the latest round of Phase III failures. Late-phase problems are nothing new, and drug candidates can come back from them, but there was something particularly heartbreaking about the recent crop of dead ends, given the huge unmet medical need associated with these therapies: Pzer’s Dimebon and Lilly’s Semagacestat for Alzheimer’s, Merck’s vicriviroc for HIV, and Roche’s ocrelizumab for rheumatoid arthritis, to name just a few. Change was most visible on the macro level. The list of t he top 10 companies was shaken up a bit, with Novartis passing Sano-Aventis to move into second place, and Merck jumping from seventh to fourth. It was also the rst year the top company crossed the $50 billion mark in sales of prescrip-
T
tion drugs—as Pzer, fueled by its acquisition of Wyeth, grew from $45.4 billion in Rx sales to $58.5 billion. Meanwhile, consolidation in the ranks continues to place a premium on size and scale: This was the rst year that it took $2 billion in Rx revenues to join the 50. As recently as 10 years ago, you could make the list with revenues of only $500 million. Overall, the 50 accounted for $593.4 billion in human prescription drug sales in 2010. That represents an increase of nearly 8 percent from 2009, when the total was $550.5 billion. But among the top 10, there was slightly better growth. This year’s group grew its Rx revenues from $319.4 billion in scal 2009 to $352.5 last year—an increase of over 10 percent. A good percentage of that growth was fueled by mergers and acquisitions. In addition to Pzer and its 29 percent increase, big gainers included Merck (58 percent growth after its merger with Schering Plough) and Abbott (up nearly 28 percent in the wake of its acquisitions of Solvay and Pira-
mal). But the biggest single-year bump came at a much smaller company: The Irish rm Warner Chilcott last year acquired the pharmaceutical business of Procter & Gamble, including the billion-dollar drug Actonel, and raised its Rx revenues a whopping 111 percent to $2.9 billion. Looming over the year—and the decade—is the shadow of US healthcare reform. Many in pharma feel they have dodged the bullet of new regulation and stand to gain as a projected 30 million previously uninsured Americans nally obtain insurance coverage for healthcare. But the Patient Protection and Affordable Care Act is not the end of the discussion—it’s more like the beginning of an avalanche. The economic forces it sets in motion today will be playing out for payers, patients, providers, and pharma for the foreseeable future, changing the way care is delivered and paid for, creating numerous business threats, but, with luck, ending up with the possibility of getting a better alignment between helping the patient and earning a prot.
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d e d n u o r e r a s e r u g i F *
42
PHARMACEUTICAL EXECUTIVE
2011 Rank
Company HQ [website]
2010 Rx Sales
1
Pfzer
2
Novartis
3
Sanof-Aventis
4
Basel, Switzerland [novartis.com]
[sano-aventis.com]
Merck Whitehouse Station, New Jersey [merck.com]
5
Roche
6
GlaxoSmithKline
7
AstraZeneca
8
Johnson & Johnson
9
Eli Lilly
10
Abbott
[9.2%]
$7,100
Diovan/Co-Diovan [6.1] Gleevec/Glivec [4.3] Lucentis [1.5]
$40.3
[–4.1%]
$5,147
Lantus [4.7] Lovenox [3.7] Taxotere [2.8]
$39.8
[58.0%]
$11,000
Singulair [5.0] Remicade [2.7] Januvia [2.4]
[4.1%]
$8,612
Avastin [6.8] MabThera/Rituxan [6.7] Herceptin [5.7]
$6,126
Seretide/Advair [7.9] Pandemic Flu Vaccine [1.8] Flixotide/Flovent [1.2]
$4,200
Crestor [5.7] Nexium [5.0] Seroquel [4.1]
$4,432
Remicade [4.6] Procrit [1.9] Risperdal [1.5]
$4,880
Zyprexa [5.0] Cymbalta [3.5] Alimta [2.2]
$3,724
Humira [6.5] Trilipix/TriCor [1.6] Kaletra [1.3]
$22.4
New Brunswick, New Jersey [jnj.com]
$21.1
Indianapolis, Indiana [lilly.com]
$19.9
Abbott Park, Illinois [abbott.com]
Sources: corporate data (10K’s, annual reports, etc.) and
$42.0
$33.3
London, England [astrazeneca.com]
Pharm Exec
estimates
[USD billions]
Lipitor [10.7] Enbrel [3.3] Lyrica [3.1]
$36.2
Brentord, England [gsk.com]
2010 Top-Selling Drugs
(USD millions)
$9,413
$39.1
Basel, Switzerland [roche.com]
2010 R&D spend
[28.9%]
$58.5
New York, New York [pzer.com]
Paris, France
(USD
billions) [% change from 2009]
[–4.2%]
[1.4%]
[–0.4%]
[5.4%]
[27.7%]
N/A = Not Available/Not Applicable
* Estimate
Figures are rounded
How the listings were compiled: Companies in the Pharm Exec 50 are ranked according to global human prescription drug sales. As ar as company documentation allows, generics and vaccines are included; over-the-counter products, royalties, and contract manuacturing revenue are not. In most cases, numbers are taken rom annual reports or SEC lings or the scal year that ended in 2010. For most American and European companies, that means the year ending Dec. 31, 2010; or many Japanese companies, it means the year ending March 31, 2010. In the case o private companies that do not report results, we have made estimates based on available data, including IMS reports. For companies that report in currencies other than US dollars, we have converted their numbers using the midpoint average interbank rate or the last day o the scal year. Some charts that accompany this article are based on numbers rom IMS Health. These are based on a dierent methodology and will not be consistent with the gures we have compiled rom nancial lings. Percentage growth gures should be treated with caution, because they can be aected by fuctuating exchange rates.
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44
PHARMACEUTICAL EXECUTIVE
Global Pharma Sales by Region Market Share
Region
USD in Billions
Growth from 2009
North America
334.8
Europe
29.2%
230.7
Asia/Africa/Australia
1.8%
98.1
Japan
12.4%
3.2% 13.3%
85.7
0.4%
Latin America 42.0
42.3%
16.3%
Worldwide Totals: $791.4
10.8% 5.3%
4.2%
S A D I M , h t l a e H S M I : e c r u o S
Sales represent audited market or pharma products only (Dec. 2009–Dec 2010) IMS gures do not account or o-invoice discounts/rebates and can vary rom reported mr sales
Top 25 US Pharma Products by Sales Product Nexium
2
Plavix
3
Advair Diskus Abilify
5 6
Seroquel
7
Singulair Crestor
8
9
Epogen
10
Remicade
11
12
Enbrel
Cymbalta
13
Avastin
14
Oxycontin
15
16
Neulasta
17
Zyprexa Humira
18 19
Lexapro
20
Rituxan
21 22
Aricept
Lovenox
23 24 25
Actos
Atripla
Copaxone
Spiriva Handihaler
2009 7.2 6.3 6.1
Lipitor
1
4
2010
7.6
2010: $307.4
-5.26
6.3 5.6
4.7 4.7 4.6 4.0 4.4 4.2 4.1 3.7 3.8 3.0 3.5 3.4 3.3 3.2 3.3 3.2 3.3 3.3 3.2 2.8 3.1 3.0 3.1 2.9 3.0 3.0 3.0 2.7 2.9 2.5 2.8 2.8 2.8 2.6 2.5 2.3 2.3 2.8 2.2 1.9 2.2 1.7 2.0 1.7
TOTAL US SCRIP MARKET:
% Change FLAT 8.92 FLAT 15.00 4.76 10.81 26.66 2.94 3.13 3.13 FLAT 14.29 3.33 6.90 FLAT 11.11 16.00 FLAT 7.69 8.7 -17.86 15.79 29.41 17.65
2009: $300.3
2.36% Figures (rounded) in US billions
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h t l a e H S M I : e c r u o S
46
PHARMACEUTICAL EXECUTIVE
2011 Rank
Company HQ [website]
11
Bristol-Myers Squibb
12
Teva
13
Amgen
14
Bayer
15
Takeda
16
2010 Rx Sales
$19.5
New York [bms.com]
Petach Tikva, Israel [tevapharm.com]
Thousand Oaks, Caliornia [amgen.com]
Leverkusen, Germany [bayer.com]
Osaka, Japan [takeda.com]
Boehringer Ingelheim Ingelheim, Germany [boehringer-ingelheim.com]
17
Novo Nordisk
18
Astellas
19
Daiichi Sankyo
20
Eisai
Bagsvaerd, Norway [novonordisk.com]
Tokyo, Japan [astellas.com]
Pharm Exec
estimates
2010 Top-Selling Drugs
(USD Millions)
[USD billions]
$3,566
$16.1
[16.0%]
$933
$14.7
[1.8%]
$2,894
Neulasta/Neupogen [4.8]
$14.5
[–3.6%]
$2,320
Betaeron/Betaseron [1.6]
$14.2
[–0.1%]
$3,198
Actos/Glustin [4.2]
$12.9
[–10.8%]
$3,056
Spiriva [3.8]
$10.8
[9.9%]
$1,709
NovoRapid [2.1]
$10.5
[6.0%]
$2,109
Progra [1.9]
[20.0%]
$2,124
Olmesartan [2.6]
[8.0%]
$1,932
Aricept [3.5]
$8.4
Tokyo, Japan [eisai.com]
2010 R&D spend
[3.6%]
$9.8
Tokyo, Japan [daiichisankyo.com]
Sources: corporate data (10K’s, annual reports, etc.) and
(USD
billions) [% change from 2009]
Copaxone [2.9]
N/A = Not Available/Not Applicable
Sponsored by www.dsm.com
Plavix [6.7]
* Estimate
Figures are rounded
48
PHARMACEUTICAL EXECUTIVE
Top 20 Therapeutic Classes by Spending Product
2010
2009
% Change
22.3 Oncologics 19.3 18.1 2 Respiratory Agents 18.8 18.6 3 Lipid Regulators 16.9 15 4 Antidiabetes 16.1 14.7 5 Antipsychotics 11.9 14.1 6 Antiulcerants 11.6 11.5 7 Antidepressants 10.6 9.7 8 Autoimmune Diseases 9.2 8.2 9 HIV Antivirals 8.7 8.6 10 Angiotensin II 8.4 8.0 11 Narcotic Analgesics 7.2 6.3 12 ADHD 7.1 6.5 Platelet Aggregation Inhibitors 13 6.1 6.3 14 Erythropoietins 5.7 4.9 15 Multiple Sclerosis 5.6 6.9 16 Antiepileptics 5.0 4.6 17 Vaccines (Pure, Combo, Other) 18 Hormonal Contraceptives 4.8 4.7 19 Anti-Alzheimers 4.5 4.0 20 Immunostimulating Agents 4.2 4.1 1
TOTAL US SCRIP MARKET:
2010: $307.4
21.5
3.72 6.63 1.08 12.66 9.52 -15.60 0.87 9.28 12.19 1.16 5.00 14.28 9.23 -3.17 16.33 -18.84 8.69 2.13 12.5 2.44
2009: $300.3
h t l a e H S M I : e c r u o S
2.36%
Figures (rounded) in USD billions Therapy Class dened using ATC-dened product groups and synthesized based on proprietary IMS Health denitons Immunostimulating Agents excludes intererons
Top 20 Therapeutic Classes by Prescriptions Class Lipid Regulators 2 Antidepressants 3 Narcotic Analgesics 4 Beta Blockers (Plain & Combo) 5 Ace Inhibitors 6 Antidiabetes 7 Respiratory Agents 8 Anti-ulcerants 9 Diuretics 10 Antiepileptics 11 Tranquilizers 12 Thyroid Preps 13 Calcium Antagonists (Plain & Combo) 14 Antirheumatics 15 Hormonal Contraceptives 16 Angiotensin II 17 Penicillins 18 Macrolides & Similar Type 19 Vitamins & Minerals 20 Hypnotics & Sedatives 1
TOTAL US SCRIP MARKET:
2010
2009
255.4 253.6 244.3 191.5 167.8 168.7 165.7 165.0 159.0 153.3 152.4 147.1 145.7 131.0 131.7 121.7 115.3 108.6 104.0 107.2 105.3 97.9 94.9 95.0 92.5 92.3 93.9 83.7 84.4 76.1 76.6 73.9 69.3 71.9 69.8 66.0 65.5
2010: 3,995.2
% Change
249.7 246.1 241.0
2.28 3.05 1.37 14.12 1.81 3.77 0.59 0.96 -0.53 5.55 4.42 1.8 3.16 2.70 -1.70 -0.83 -0.65 6.64 3.01 0.76
2009: 3,949.2
1.16%
Rx gures (rounded) in millions; Therapy classes dened using ATC dened product groups and synthesized based on proprietary IMS Health denitions
Sponsored by www.dsm.com
h t l a e H S M I : e c r u o S
50
PHARMACEUTICAL EXECUTIVE
2011 Rank
Company HQ [website]
21
Merck KGaA
22
Gilead Sciences
23
Baxter International
24
Mylan
25
Servier
26
Chugai
27
Mitsubishi Tanabe
28
Menarini
29
Genzyme
30
Allergan
2010 Rx Sales
Darmstadt, Germany [merck.de]
Foster City, Caliornia [gilead.com]
Deerfeld, Illinois [baxter.com]
Canonsburg, Pennsylvania [mylan.com]
Neuilly-sur-Seine [servier.com]
Tokyo, Japan [chugai-pharm.co.jp]
Osaka, Japan [mt-pharma.co.jp]
Florence, Italy [menarini.com]
Cambridge, Massachusetts [genzyme.com]
Irvine, Caliornia [allergan.com]
Sources: corporate data (10K’s, annual reports, etc.) and
(USD
billions) [% change from 2009]
Pharm Exec
estimates
2010 R&D spend
2010 Top-Selling Drugs
(USD Millions)
[USD billions]
$7.8
[–0.4%]
$1,547
Rebi [2.2]
$7.4
[14.2%]
$1,073
Atripla [3.0]
$5.6
[1.3%]
$915
Advate [1.7]
$5.2
[7.5%]
$282
EpiPen [0.3]
$4.9
[6.6%]
$1,226
$4.6
[1.3%]
$671
Avastin [0.6]
$4.4
[2.4%]
$897
Remicade [0.5]
$4.0*
[0.2%]
N/A
Migard/Allegro [0.1*]
$4.0
[2.3%]
$847
Cerezyme [0.7]
$4.0
[7.9%]
$805
Botox [1.4]
N/A = Not Available/Not Applicable
Sponsored by www.dsm.com
Coversil [1.5*]
* Estimate
Figures are rounded
51
MAY 2011 www.pharmexec.com
Top 25 Corporations by U.S. Sales Product 1 Pfizer 2 Merck 3
AstraZeneca 4 Novartis 5 Lilly 6 Roche 7 Teva 8 GlaxoSmithKline 9 Johnson & Johnson 10 Amgen 11 Abbott 12 Sanofi-Aventis 13 Bristol-Myers Squibb 14 Boehringer Ingelheim 15 Takeda 16 Forest 17 Mylan 18 Gilead 19 Otsuka America 20 Eisai 21 Novo Nordisk 22 Watson 23 Nestle S.A. 24 Purdue 25 Galen Holdings
2010
2009
% Change
26.2 18.8 18.3 15.7 13.2 14.3 13.2 13.8 14.2 13.7 12.1 13.6 15.0 12.9 12.8 12.7 12.5 10.8 10.6 10.4 11.2 9.7 9.0 6.4 7.6 6.0 7.9 4.7 4.4 4.7 3.9 4.7 3.9 4.6 4.0 4.6 4.4 4.5 3.7 3.3 3.2 3.2 2.8 3.2 3.0 3.0 2.8
TOTAL US SCRIP MARKET:
27.8
-5.75 -5.05
19.8 18.3
FLAT 18.94 8.33 -2.82 13.22 -9.33 0.78 1.60 1.89 -7.14 7.77 -15.79 -24.05 6.82
h t l a e H S M I : e c r u o S
20.51 20.51 15.00 4.54 21.62 3.12 14.28 6.67 7.14
2010: $307.4
2009: $300.3
2.36% Figures (rounded) in billions
Top 25 Corporations by Prescriptions Corporation Teva Mylan 3 Novartis 4 Pfizer 5 Watson 6 Endo 7 Lupin 8 Merck 9 Amneal 10 AstraZeneca 11 Covidien 12 GlaxoSmithKline 13 Boehringer Ingelheim 14 Actavis U.S. 15 Dr Reddy 16 Abbot 17 Zydus 18 Lilly 19 West Ward 20 Forest 21 Ranbaxy 22 Bristol-Myers Squibb 23 Par 24 Sanofi-Aventis 25 Aurobindo
2010
2009
1
2
379.9
265.3 240.9 242.0 265.7 233.6 235.1 141.0 114.5 134.0 96.2 104.2 123.3 97.9 67.5 86.8 93.8 80.2 91.2 72.6 78.2 71.1 72.4 68.1 71.1 63.5 73.5 58.1 61.0 53.9 34.9 49.5 49.8 45.2 34.3 44.3 46.2 42.5 31.0 42.2 44.1 40.2 48.2 40.0 42.1 39.7 38.9
TOTAL US SCRIP MARKET:
% Change
639.3 347.2
629.8 -8.92 -0.64
1.51 9.41 10.13 23.14
39.29
-15.49
45.04
-7.46 -12.06 -7.16 -1.79 -4.22 -13.60 -4.75
54.44
-0.60
31.78
-4.11
37.09
-4.31 -16.60 -4.99
2010: 3,995.2
2.06
2009: 3,949.2
h t l a e H S M I : e c r u o S
1.16% Figures (rounded) in millions
Top 25 U.S. Pharma Products by Prescriptions Product hydrocodone/acetaminophen 2 simvastatin 3 lisinopril 4 levothyroxine sodium 5 amlodipine besylate 6 omeprazole (RX) 7 azithromycin 8 amoxicillin 9 metformin HCL 10 hydrochlorothiazide 11 alprazolam 12 Lipitor 13 furosemide 14 metoprolol tartrate 15 zolpidem tartrate 16 atenolol 17 sertraline HCL 18 metoprolol succinate 19 citalopram HBR 20 warfarin sodium 21 oxycodone/acetaminophen 22 ibuprofen (Rx) 23 Plavix 24 gabapentin 25 Singulair
1
TOTAL US SCRIP MARKET:
2010 131.2 94.1 87.4 70.5 66.0 57.2 51.3 53.4 45.4 52.6 53.8 52.3 52.4 48.3 44.3 47.8 47.9 46.3 43.9 45.3 51.7 43.4 43.5 38.9 41.1 38.0 35.1 36.3 39.3 35.7 34.2 33.0 26.9 32.1 27.1 32.0 31.6 31.9 30.2 31.1 30.3 29.5 29.9 29.3 25.4 28.7 28.6
2010: 3,995.2
2009
% Change 128.2
2.34
83.8 82.8
12.29 5.56 6.82 11.5 17.62 -2.23 -0.19 9.03 -0.21 5.47 -12.38 -0.23 -5.35 8.26 -7.63 4.38 22.68 18.45 1.27 5.63 2.64 -1.34 15.35 0.35
2009: 3,949.2
h t l a e H S M I : e c r u o S
1.16% Figures (rounded) in millions
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52
PHARMACEUTICAL EXECUTIVE
2011 Rank
Company HQ [website]
31
Forest
32
CSL
33
UCB
34
Otsuka
35
Celgene
36
Biogen Idec
37
Shire
38
Alcon
39
Warner Chilcott
40
Cephalon
2010 Rx Sales
$3.9
New York, New York [rx.com]
Victoria, Australia [csl.com.au]
Brussels, Belgium [ucb.com]
Summit, New Jersey [celgene.com]
Weston, Massachusetts [biogenidec.com]
Dublin, Ireland [shire.com]
Hünenberg, Switzerland [alcon.com]
Dublin, Ireland [wcrx.com]
Frazer, Pennsylvania [cephalon.com]
Pharm Exec
estimates
2010 R&D spend
2010 Top-Selling Drugs
(USD Millions)
[USD billions]
[7.4%]
$1,054
$3.8
[–3.6%]
$272
$3.7
[–4.0%]
$1,044
Keppra [1.2]
[–46.1%]
N/A
Abiliy [4.5*]
$3.5
[36.7%]
$1,128
Revlimid [2.5]
$3.5
[10.1%]
$1,249
Avonex [3.5]
$3.1
[16.1%]
$662
Vyvanse [0.6]
$3.1
[14.5%]
$747
Glaucoma products [1.3]
$2.9
[111.0%]
$147
Actonel [1.0]
$2.8
[28.3%]
$440
Provigil [1.1]
$3.6*
Tokyo, Japan [www.otsuka.co.jp/en/]
Sources: corporate data (10K’s, annual reports, etc.) and
(USD
billions) [% change from 2009]
N/A [N/A]
N/A = Not Available/Not Applicable
Sponsored by www.dsm.com
Lexapro [2.3]
* Estimate
Figures are rounded
54
PHARMACEUTICAL EXECUTIVE
Top US Patent Expiries Rank 1 2 3 4 5 6 7 8 9 10 11
Product/Company LIPITOR/Pzer ADVAIR DISKUS/GSK ZYPREXA/Eli Lilly LEVAQUIN/Ortho-McNeil XALATAN/Pzer FEMARA/Novartis ZYPREXA ZYDIS/Eli Lilly ADVAIR HFA/GSK PATANOL/Alcon PATADAY/Alcon VIVELLE-DOT/Novogyne
LOE date
2010 Sales
Q4 2011 Q3 2011 Q4 2011 Q2 2011 Q1 2011 Q2 2011 Q4 2011 Q3 2011 Q2 2011 Q2 2011 Q1 2011
Total Rx 2010 7,244.1
45.8
4,711.4
19.7
2,957.6
5.3 10.9 6.9 1.3 0.4 1.1 2.3 2.1 3.2
1,522.4 710.8 681.6 331.1 254.6 241.1 215.0 215.0
h t l a e H S M I : e c r u o S
Sales gures (rounded) in USD millions; Rx gures rounded
LOE = Loss o Exclusivi ty
Top 20 Global Therapy Classes by Sales Product 1 Oncologics 2 Lipid Regulators 3 Respiratory Agents 4 Antidiabetics 5 Antiulcerants 6 Angiotensin II Antagonists 7 Antipsychotics 8 Autoimmune Agents 9 Antidepressants 10 HIV Antivirals 11 Platelet Aggreg. Inhibitors 12 Antiepileptics 13 Narcotic Analgesics 14 Cephalosporins & Combs 15 Erythropoietin Products 16 Vaccines 17 Multiple Sclerosis 18 Antirheumatics (Non-steroid ) 19 Hormonal Contraception 20 Calcium Antagonists
2010
% Change 56.0
6.7 2.0 7.0
36.4 35.8 34.4
12.2
27.2 26.6 25.4
-6.7 4.5 9.0
20.7 20.2
14.7 3.4
15.4 14.6 12.6 12.0 11.6 10.6 10.5 9.8 9.8 9.5 9.2
13.2 1.5 -3.3 6.4 5.8 -1.8 3.5 13.9 3.6 5.3 -8.8
TOTAL US SCRIP MARKET: 2010: $408.3
2009: $384.9
S A D I M , h t l a e H S M I : e c r u o S
6.10%
Figures (rounded) in USD billions (Dec 2009–Dec 2010) Sales represent audited market or pharma products only IMS gures do not account or o-invoice discounts/rebates and can vary rom reported mr sales
Top 20 Leading Global Products by Sales Product Lipitor (atorvastatin) Plavix (clopidogrel) 3 Seretide (fluticasone/salmeterol) 4 Nexium (esomeprazole) 5 Seroquel (quetiapine) 6 Crestor (rosuvastatin) 7 Enbrel (etanercept) 8 Remicade (infliximab) 9 Humira (adalimumab) 10 Zyprexa (olanzapine) 11 Avastin (bevacizumab) 12 Singulair (montelukast) 13 Abilify (aripiprazole) 14 Mabthera (rituximab) 15 Lantus (insulin glargine) 16 Aricept (donepezil) 17 Actos (pioglitazone) 18 Lovenox (enoxaparin sodium) 19 Herceptin (trastuzumab) 20 Diovan (valsartan)
2010
% Change 12,656.1
1
2
TOTAL US SCRIP MARKET:
8,816.5 8,468.6 8,361.5 6,815.6 6,796.3 6,167.2 6,038.6 5,959.5 5,736.3 5,532.2 5,465.4 5,430.3 5,033.2 4,685.3 4,432.1 4,317.3 4,282.0 4,165.1 4,156.4
2010: $123,315.5
-6.2 -3.4 4.4 1.3 13.2 24 5.2 10.3 19.7 6.6 16.3 7.8 16.7 8.5 3.9 -5.3 6.7 3.5
2009: 116,221.7
Sales represent audited market or pharma products only
6.10% Increase
Figures (rounded) in USD millions (Dec. 2009–Dec. 2010) Figures do not account or o-invoice discounts/rebates and can vary rom reported mr sales
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S A D I
11.1 9.1
M , h t l a e H S M I : e c r u o S
56
PHARMACEUTICAL EXECUTIVE
2011 Rank
Company HQ [website]
2010 Rx Sales
41
Watson
42
Lundbeck
43
Kyowa Hakko Kirin
44
Dainippon Sumitomo
45
Shionogi
46
Actavis
47
Hospira
48
Nycomed
49
Apotex
50
Stada
Corona, Caliornia [watson.com]
Copenhagen, Denmark [lundbeck.com]
Tokyo, Japan [kyowa-kirin.co.jp]
Osaka, Japan [ds-pharma.co.jp]
Osaka, Japan [shionogi.co.jp]
Hanarjörður, Iceland [actavis.com]
Lake Forest, Illinois [hospira.com]
Zurich, Switzerland [nycomed.com]
North York, Ontario, Canada [apotex.com]
Bad Vilbel, Germany [stada.de]
Sources: corporate data (10K’s, annual reports, etc.) and
TOTALS:
(USD
billions) [% change from 2009]
Pharm Exec
2010 R&D spend
2010 Top-Selling Drugs
(USD Millions)
[USD billions]
$2.6
[27.0%]
$296
CNS generics [0.9]
$2.6
[–0.6%]
$542
Cipralex/Lexapro [1.5]
$2.6
[14.7%]
$429
Nesp/Espo [0.6*]
$2.6
[20.1%]
$554
Amlodin [0.6]
$2.4*
[35.2%]
$135
Crestor [0.3]
$2.4*
[32.5%]
N/A
$2.3
[13.3%]
$301
N/A [N/A]
$2.2
[–20.2%]
$281
Pantoprazole [1.2]
$2.1*
[–19.2%]
N/A
N/A [N/A]
$2.1
[–5.0%]
$73
Generic omeprazole [0.1]
estimates
2010: $593.4 billion
N/A = Not Available/Not Applicable
2009: $550.5 billion Sponsored by
www.dsm.com
Oxycodone [0.4]
* Estimate
Figures are rounded
7.79%
58
PHARMACEUTICAL EXECUTIVE
The Top 10 Year In Review 1. Pfzer President and CEO
4. Merck Elected Kenneth Frazier CEO.
Je Kindler retired, succeeded by Ian C. Read. George Lorch elected Non-Executive Chairman o the Board. Sutent approved in EU or treatment o pancreatic neuro-endocrine tumors. Launched Prevnar 13, a vaccine against 13 strains o pneumococcal diseases in inants and young children. Also has 118 products in the R&D pipeline and had 1,300 clinical trials in 2010.
Bought Inspire or $430 million. Rotateq vaccine awarded top honor at Prix Galien USA 2010. Merck BioVentures entered into an alliance with Parexel or biosimilar development. Signed commercialization agreement with Lundbeck or Sycrest and a letter o mutual intent with China’s Sinopharm. Pipeline has more than 20 late-stage candidates. Licensed oral mTOR inhibitor or multiple cancers rom Ariad. Oral hepatitis C protease inhibitor Boceprevir granted Priority Review status by FDA.
2. Novartis Completed purchase o Alcon rom Nestlé or $38.7 billion. Jonathan Symonds promoted to CFO. David Epstein replaced CEO Joe Jimenez as Division Head, Pharmaceuticals. Thirteen major pharmaceutical approvals in the US, Europe, and Japan, with 147 products in development. Tasigna was approved in the US, the EU, Japan, and Switzerland or patients with newly diagnosed Philadelphia chromosome-positive chronic myeloid leukemia (Ph+ CML), a orm o blood cancer. Menveo (vaccine against meningococcal disease) launched in the US, EU, and parts o Latin America and Asia. Sandoz launched generic enoxaparin, its most successul launch to date, and acquired Oriel Therapeutics.
5. Roche Rituxan approved in US as rst-line treatment or chronic lymphocytic leukemia (CLL) and relapsed/reractory CLL. Tarceva approved in US and EU or rst-line treatment o non-small-cell lung cancer ater chemotherapy. FDA rejected use o Avastin as a treatment or metastatic breast cancer; Roche has requested a hearing to appeal this decision. Daniel O’Day appointed COO o the Pharmaceuticals division. Alan Hippe named CFO. Jean-Jacques Garaud appointed Head o Roche Pharma Research and Early Development.
6. GlaxoSmithKline Benlysta 3. Sanof-Aventis Initiated acquisition o Genzyme or $16.6 billion (completed in April) and nished acquisition o OTC company Chattem. Began collaboration programs with Harvard and Columbia Universities and a research alliance with Scripps Genomic Medicine. Jevtana approved in US or second-line treatment o metastatic hormone-reractory prostate cancer.
(belimumab, the rst new lupus treatment in 60 years) approved by FDA in March. Six products in total approved by US and EU; seven more led with regulators. Malaria vaccine in Phase III trials in Arica, with 30 other late-stage assets. Julian Heslop retired as CFO, succeeded by Simon Dingemans. Patents or active ingredients in Seretide/Advair expired.
7. AstraZeneca Crestor substance patent upheld in US court. Approvals include Vimovo (naproxen/esomeprazole magnesium) in US and EU and Brilique (atherothrombotic event prevention) in
EU. Kombiglyze XR, the only once-daily dose o DPP4/metormin, developed with Bristol-Myers Squibb, also approved in US. Nine molecules in Phase III trials or submitted or regulatory approval, with another 92 projects in development. Completed deal with Rigel or development o ostamatinib (rheumatoid arthritis).
8. Johnson & Johnson Completed tender oer or Crucell N.V. in February 2011; acquired 98.93 percent o shares. Products under regulatory review include: Rivaroxoban or stroke prevention in patients with atrial brillation (US), Telaprevir or hepatitis C (US and EU), Abiraterone acetate or metastatic advanced prostate (US and EU), and rilpivirine or HIV. Eight more candidates planned or regulatory submission rom 2011 to 2013.
9. Eli Lilly Completed acquisition o Alnara and Avid Radiopharmaceuticals. Launched statin Livalo in the US with partner Kowa. Has 68 molecules in development. Several monoclonal antibodies or cancer in late-stage development. Phase III candidates include Necitumumab or non-small-cell lung cancer and Ramucirumab or metastatic breast and gastric cancers. Signed commercialization deal with Acrux or newly approved experimental testosterone solution Axiron.
10. Abbott The year was marked by acquisitions, including the pharmaceutical business o Solvay or $6.1 billion plus milestones, and Piramal Healthcare’s Healthcare Solutions business, a leader in the Indian branded generics market, or $2.2 billion in cash, plus $1.6 billion in annual payments through 2014. Additional acquisitions included Advanced Medical Optics, STARLIMS Technologies (inormatics), and the remaining shares o Facet Biotech.
About the Authors Jerry Cacciotti is a Partner in Oliver Wyman’s Health and Lie Sciences Practice. He can be reached at
[email protected]
Patrick Clinton is Marketing Director in the Health & Lie Sciences practice o Oliver Wyman. He can be reached at
[email protected]
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