Pestle Analysis Of M&M Tractors

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BY AMEY D. RAJPUT UNDER THE GUIDANCE OF Dr. SANTOSH B. RANE 2010-2011 PESTLE ANALYSIS ANALYSIS OF M AHINDRA AND MAHINDRA AUTOMOTIVE

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Automotive Division of Mahindra & Mahindra Ltd. is in the business of manufacturing and marketing Utility Vehicles, LCVs and services for last 52 years.

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It is the market leader in this segment









TOPIC

PAGE NO.

OVERVIEW

5

PURPOSE OF PESTLE

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POLITICAL FACTOR

8

ECONOMICAL FACTOR

11

SOCIAL FACTOR

13

TECHNOLOGY FACTOR

15

LEGAL FACTOR

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Political, Economical, Social, Technological, Legal, Environmental. It encompasses the important factors that influence strategic management. It gives an overview overv iew of the different macro environmental factors that the company has to take into consideration. It is a useful strategic tool for









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What environmental factors are affecting the organisation?

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Which of these are most important at the present time?











Political

Environment

Economical











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These refer to the government gov ernment policies such as intervention of government in











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Government laid stress on mechanization mechanizatio n of agriculture to boost the food grain production. Therefore the agriculture sector started getting











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The Indian government is also urging the state governments to ensure continuous power supply to











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These factors are related to taxation changes, interest rates, exchange rates,





























































































Pestle Analysis Of M&M Tractors

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