Our Story “ Once upon a time, fours guys sat down to have lunch on a hot Indian summer.. They would always summer always share their lunch and one of them would would always bring a flask flask of delicious delicious homemade aampanna with him. Among the four of these these enthusiasts, one comes comes from a far away away land who was quickly taken by the raw mango ale.” ale .” And thus began the journey of Paper Boat!!
Moral of the Story: If you could make people taste memories, you should.
Our Story I round of funding
OUR INVESTORS II round of funding
2010 2009
2012 2013 Launch of Paper Boat
Started in 2009 by four friends Launch of Tzinga
III round of funding
2015
2016
What is unique about Paper Boat Functional Beverages
Sports Drinks
Energy Drinks
Enhanced Waters and Juices
RTD Tea/Coffee
Indian Ethnic Beverage
What caught our attention? • No company was providing ready to drink regional/traditional beverages - Beverages which are Healthy, Natural with additional functional properties • India had many ‘regional’ drinks that lacked a pan-India presence • For example, concentration of Kokum on the west coast or Aamras in the North
About Paper Boat
Quality
Packaging
Distribution
Marketing
Paper Boat in the current beverage space Thirst Quenching
Refreshment
Consumer Beverage Need Space
Food Accompa -niment
Habit
Indulgence Health
Consumer Love
About Paper Boat
Quality
Packaging
Distribution
Marketing
Consumer Love
Our Current Range of Products
No preservatives, colours or artificial flavours, pure like our childhood memories
About Paper Boat
Quality
Packaging
Distribution
Marketing
Consumer Love
Our Current Range of Products - Seasonal
For Ram Navmi
For Ramadan
For Ramadan
No preservatives, colours or artificial flavours, pure like our childhood memories
About Paper Boat
Quality
Packaging
Distribution
Marketing
Consumer Love
Our commitment to quality •
ISO certified manufacturing facility
State of the art manufacturing facility Manesar Plant
Pasteuriser System
Air Pressure and Cooling machine
Mysore Plant
Filling Machine
About Paper Boat
Quality
Packaging
Distribution
Marketing
Consumer Love
Innovative packaging
Packaging reflects simplicity and purity of drink inside Minimalist artsy doodles and a nostalgia-inducing tagline 'drinks and memories' - create a positive anticipation of the flavours
Branding on the pack to conjure sweet memories of childhood
First company in India to introduce beverages in a DoY pack
Leading beverage companies such as Del Monte have successfully adopted this packaging in Thailand and other South East Asian countries
Our standee pouches designed in a substrate that looks & feels like paper Tightly sealed cap and plastic DoY pack ensures zero spillage and tear, cleverly belying its delicate, paperish look The sleek and user friendly packaging is also designed to preserve the freshness of the beverage
About Paper Boat
Quality
Packaging
Distribution
Marketing
Consumer Love
Building a network to reach our consumers – Indian market General Trade (GT)
Modern Trade (MT)
Key Accounts (KA)
E Commerce
At Work - Canteens
About Paper Boat
Quality
Packaging
Distribution
Marketing
Consumer Love
Giving a complete makeover to Ethnic Indian Beverages Flavours taking them back to childhood
Unique flavours & authentic recipes
Creating a world of drinks signifying an alternate reality, free from pressures of the new age
About Paper Boat
Quality
Packaging
Distribution
Marketing
Consumer Love
Marketing avenues The Company has launched 3 ad segments on national television – running all of this season on popular channels, in Hindi & 4 regional languages
T V C O M M E R C I A L
The Company has Facebook, Twitter and Instagram accounts where they post pictures that take the viewer for “a walk down memory lane”
S O C I A L M E D I A
About Paper Boat
Quality
Packaging
Distribution
Marketing
Consumer Love
Other Marketing avenues INFLUENCER OUTREACH This festive season, we are selling gift boxes of 3 and 6 packs of Paper Boat. These come in specially designed beautiful tin boxes
The company supplies products to food bloggers who review their taste and originality
The Company supplies products to caterers who can make PB a favourite in marriages and similar celebrations
We are launching our own blog to share Mocktail recipes using the array of Paper Boat drinks
About Paper Boat
Quality
Packaging
Distribution
Sailing away on Twitter & Facebook
Marketing
Consumer Love
About Paper Boat
Quality
And Instagram
Packaging
Distribution
Marketing
Consumer Love
Want to know more about our drinks? Sneak a peek!
aamras A traditional recipe of western India, we describe it as a silkesque ale cascading down the throat on a hot summer day to remind you that the mango is indeed the true king of the fruit realm! (*breathe*) • High on copper & Iron, mango, its key component helps prevent heart diseases •
chilli guava The restless few minutes before the school bell. The old school guard pushing open the gate. You rushing to the aunty with her basket of guavas perched on her cycle. Our chilli guava is like we took that memory, squished it, and put it in a pack just for you. • Guava has enough iron that it could go to the gym and take a selfie even before stretching exercises •
anar Presenting to you Anar, Ma’s best friend & your white shirt’s worst enemy • This princely fruit descended through the silk route from Iran all the way to our tiffin dabbas! • Anar is packed with polyphenols which are great natural anti oxidants, imparting its anti-ageing properties. It is also known for its high fibre content •
aam panna Remember the pre-vacation between your actual summer vacation and the last day of the final exams? How it used to protect us from the soaring heat outside! • Has lot of digestive properties; Its incredible Vitamin C content makes it a powerful anti oxidant •
jaljeera
The perfect infusion of cumin, lemon juice, black pepper and rock salt; It functions as both an electrolyte and appetizer • Cumin (Jeera), one of its key ingredients, is a regular fixture in Ayurveda; It is a natural antioxidant •
jamun kala khatta
History dates back to 100 AD Used to be called as ‘Raga’ - those who had it, described it as music for the taste buds • Great source of essential minerals and vitamin, it is also known for its anti-diabetic, skinclearing properties • •
kokum A berry largely indigenous to the western ghats in a region called Sindhudurg • Exclusively for the South Asian palate as it grows nowhere else in the world! • Helps in lowering cholesterol, cleanses the digestive tract, is an amazing appetizer •
ginger lemon tea
Darjeeling tea is often called the 'Champagne of Teas‘, known for its distinct flavor and lightness • A great source of anti oxidants and also a good immunity booster •
neer more Neer More, a name quite Tamil, also sports many other monikers across South India: Majjige, Majjiga, or Sambaram to. In the North, it may easily be mistaken for Chaas – but in all fairness, Neer More is its mind-blowing, spicy cousin twice removed. • A summer coolant better than an AC (especially the ones that needed water poured into them), a dehydration-fighter like no other •
aamras A traditional recipe of western India, we describe it as a silkesque ale cascading down the throat on a hot summer day to remind you that the mango is indeed the true king of the fruit realm! (*breathe*) • High on copper & Iron, mango, its key component helps prevent heart diseases •
anar Presenting to you Anar, Ma’s best friend & your white shirt’s worst enemy • This princely fruit descended through the silk route from Iran all the way to our tiffin dabbas! • Anar is packed with polyphenols which are great natural anti oxidants, imparting its anti-ageing properties. It is also known for its high fibre content •
