ELUGA SWITCH SMARTPHONE
Eluga Switch is a smartphone Powered by Android 5.0 Lollipop with Reversible U and !" #P Auto $ocus %amera with LE& 'lash. LE()S SEE S*#E #*RE &E(ALES &E(ALES *$ (+S #*,LE ,RA-& Eluga Switch detailed speci'ications
Eluga Switch
Launch &ate /5 August /0!5 *perating System Android 5.0 Lollipop with Reversible U &isplay 5.5 inches ,attery /1!0 mAh %amera !" #P Processor !.5 2+3 *cta %ore RA# / 2, Some more 2eneral in'ormation about the brand is as 'ollow 4 Release date $orm 'actor &imensions mm6 :eight g6 ,attery capacity mAh6 Removable battery %olours SAR value
August /0!5 (ouchscreen !5/.70 8 75.!9 8 7.90 !9!.00 / 1! 0 -o 2un #etal 2rey -A
Display
1
Screen si3e inches6 (ouchscreen Resolution +ardware
5.50 ;es !0<08!1/0 pi8els
Processor Processor ma>e RA# nternal storage %amera
!.52+3 octa=core ?ualcomm Snapdragon @!5 /2, "/2,
Rear camera
!"=megapi8el
$lash $ront camera
;es <=megapi8el
So'tware *perating System S>in %onnectivity
Android 5.0 $it+ome U
:i=$i :i=$i standards supported 2PS ,luetooth -$% n'rared :i=$i &irect #+L *ut +&# +eadphones $# S# (ype (ype 2S# %&#A "2 92 L(E Supports 92 in ndia ,and 906 Sensors
;es <0/.!! b g n ;es ;es ;es v 9.!0 ;es ;es -o ;es ;es -o -o ".5mm ;es Regular Regula r 2S# ;es ;es -o
%ompass %ompass #agnetometer #agnet ometer Pro8imity Pro8imi ty sensor Accelerometer Ambient Ambien t light sensor 2yroscope ,arometer (emperature (emperature sensor
;es ;es ;es ;es ;es ;es ;es ;es -o -o
2
Screen si3e inches6 (ouchscreen Resolution +ardware
5.50 ;es !0<08!1/0 pi8els
Processor Processor ma>e RA# nternal storage %amera
!.52+3 octa=core ?ualcomm Snapdragon @!5 /2, "/2,
Rear camera
!"=megapi8el
$lash $ront camera
;es <=megapi8el
So'tware *perating System S>in %onnectivity
Android 5.0 $it+ome U
:i=$i :i=$i standards supported 2PS ,luetooth -$% n'rared :i=$i &irect #+L *ut +&# +eadphones $# S# (ype (ype 2S# %&#A "2 92 L(E Supports 92 in ndia ,and 906 Sensors
;es <0/.!! b g n ;es ;es ;es v 9.!0 ;es ;es -o ;es ;es -o -o ".5mm ;es Regular Regula r 2S# ;es ;es -o
%ompass %ompass #agnetometer #agnet ometer Pro8imity Pro8imi ty sensor Accelerometer Ambient Ambien t light sensor 2yroscope ,arometer (emperature (emperature sensor
;es ;es ;es ;es ;es ;es ;es ;es -o -o
2
A&&(*- (* ALL (+S $EA(URES B()S -*( CUS( ELU2A S:(%+ ()S PA-AS*-% ELU2A S:(%+ ;ES ( S A PA-AS*-% PR*&U%( Ddeas 'or Li'eD
-(R*&U%(*- *$ %*#PA-;
PANASONIC
3
(he Panasonic brand name was created in !155 and was 'irst used as a brand 'or audio spea>ers. t is a combination o' the words DPanD and DSonicD sound and has a meaning o' bringing sound our %ompany creates to the world.
Since /00< it is used as the corporate brand representing the %ompany products and services.
Panasonic %orporation 'ormerly >nown as #atsushita Electric ndustrial %o. Ltd is a Capanese multinationalelectronics corporation headuartered in Fadoma *sa>a Capan.
(he company was 'ounded in !1!< and has grown to become one o' the largest Capanese electronics producers alongside Sony +itachi (oshiba and %anon nc. n addition to electronics it o''ers non=electronic products and services such as home renovation services. Panasonic is the worldGs 'ourth=largest television manu'acturer by /0!/ mar>et share.
Panasonic has a primary listing on the (o>yo Stoc> E8change and is a constituent o' the -i>>ei //5 and (*PH indices. t has a secondary listing on the -agoya Stoc> E8change.
Nam
$rom !1"5 to *ctober ! /00< the company name was D#atsushita Electric ndustrial %o. Ltd.D *n Canuary !0 /00< the company announced that it would change its name to DPanasonic %orporationD in e''ect on *ctober ! /00< to con'orm with its global brand name DPanasonicD.(he name change was approved at a shareholdersG meeting on Cune /@ /00< a'ter consultation with the #atsushita 'amily.
Hist!"y
#$#% t! &''' 4
Panasonic was 'ounded in !1!< by Fonosu>e #atsushita as a vendor o' duple8 lamp soc>ets.n !1/7 it began producing bicycle lamps the 'irst product which it mar>eted under the brand name -ational.
&uring :orld :ar the company operated 'actories in Capan and other parts o' Asia which produced electrical components and appliances such as light 'i8tures motors electric irons wireless euipment and its 'irst vacuum tubes.
A'ter the war Panasonic regrouped as a Feiretsu and began to supply the post war boom in Capan with radios and appliances as well as bicycles. #atsushitaGs brother=in=law (oshio ue 'ounded Sanyo as a subcontractor 'or components a'ter :orld :ar . Sanyo grew to become a competitor to Panasonic but was later acuired by Panasonic in &ecember /001.
n !1@! Fonosu>e #atsushita traveled to the United States and met with American dealers. (he company began producing television sets 'or the U.S. mar>et under the Panasonic brand name and e8panded the use o' the brand to Europe in !171.
(he company used the -ational brand outside o' -orth America 'rom the !150s to the !170s the trademar> could not be used in the United States because it was already in use by the -ational Radio %ompany in a closely related product area6. t sold televisions I+S I%Rs high 'idelity stereo receivers multi=band shortwave radios and marine radio direction 'inders o'ten e8ported to -orth America under various U.S. brand names such as (echnics Emerson %urtis #athes and o' course Panasonic. (he company also developed a line o' home appliances such as rice coo>ers 'or the Capanese and Asian mar>ets. Rapid growth resulted in the company opening manu'acturing plants around the world.
5
(he company debuted a hi='idelity audio spea>er in Capan in !1@5 with the brand (echnics. (his line o' high uality stereo components became worldwide 'avorites. (he most 'amous products being its turntables such as the SL=!/00 record player >nown 'or its high per'ormance precision and durability. (hroughout the !170s and early !1<0s Panasonic continued to produce high=uality speciali3ed electronics 'or niche mar>ets such as shortwave radios as well as developing a success'ul line o' stereo receivers %& players and other components.
n !17" #atsushita 'ormed a Joint venture with Anam 2roup Anam -ational.
n !1<" #atsushita launched the Panasonic Senior Partner the 'irst 'ully ,# P% compatible Capanese=made computer.
n -ovember !110 #atsushita agreed to acuire the American media company #%A nc. 'or
[email protected] billion. #atsushita subseuently sold <0 o' #%A to Seagram %ompany 'or USK7 billion in April !115.
n !11< #atsushita sold Anam -ational to Anam Electronics.
n -ovember !111 the Capan (imes reported that Panasonic planned to develop a Dne8t generation 'irst aid >itD called the Electronic +ealth %hec>er. At the time the target mar>et was said to be elderly people especially those living in rural areas where medical help might not be immediately available so it was planned that the >it would include support 'or telemedicine. (he >its were then in the testing stage with plans 'or eventual overseas distribution to include the United States.
/000 to present
6
*n #ay / /00/ Panasonic %anada mar>ed its "5th anniversary in that country by giving K5= million to help build a Dmusic cityD on (orontoGs water'ront.
*n Canuary !1 /00@ Panasonic announced that it would stop producing analog televisions then "0 o' its total (I business6 'rom the ne8t month in order to concen trate on digital televisions.
*n -ovember " /00< Panasonic and Sanyo announced that they were holding merger tal>s which eventually resulted in the acuisition o' Sanyo by Panasonic.(he merger was completed in &ecember /001 and resulted in a corporation with revenues o' over M!!./ trillion around K!!0 billion6.
:ith the announcement that Pioneer would e8it the production o' its Furo plasma +&(I displays Panasonic purchased many o' the patents and incorporated these technologies into its own plasma displays.
n April /0!! it was announced that Panasonic would cut its wor> 'orce by 90000 by the end o' 'iscal /0!/ in a bid to streamline overlapping operations. (he curtailment is about !0 percent o' its group wor> 'orce.
n *ctober /0!! Panasonic announced that it would trim its money=losing (I business by ceasing production o' Plasma (Is at its plant in Amagasa>i +yogo Pre'ecture by #arch /0!/ cutting !000 Jobs in the process.
n Canuary /0!/ Panasonic announced that it had struc> a deal with #yspace on its new venture #yspace (I. #yspace (I will allow users to watch live television while chatting with other
7
users on a laptop tablet or the television itsel'. :ith the partnership #yspace (I will be integrated into Panasonic Iiera televisions.
*n #ay !! /0!/ Panasonic announced plans to acuire a 7@./ sta>e in $irePro Systems an ndia=based company in in'rastructure protection and security solutions such as 'ire alarm 'ire suppression video surveillance and building management.
n line with company prediction o' a net loss o' 7@5 billion yen on -ovember 5 /0!/ the shares 'ell to the lowest level since $ebruary !175 to "<< yen. n /0!/ the shares plunged 9! percent. *n -ovember !9 /0!/ Panasonic said it will cut !0000 Jobs and ma>e 'urther divestments.
*n #ay !< /0!" Panasonic announced that it would invest K90 million in building a 'actory in ,inh &uong Iietnam which is e8pected to be completed in /0!9.
n Culy /0!" Panasonic agreed to acuire a !" sta>e in the Slovenian household appliance manu'acturer 2orenJe 'or around N!0 million.
n a press release 'ollowing its announcement at $A /0!" Panasonic announced that it had acuired the D%ameramanager video surveillance serviceD with the intention o' e8panding its reach to cloud=based solutions.
n Culy /0!9 it was announced that Panasonic has reached a basic agreement with (esla #otors to participate in the 2iga'actory the huge battery plant that the American electric vehicle manu'acturer plans to build in the U.S.n August /0!9 (esla said the plant would be built in the Southwest or :estern United States by /0/0. (he K5 billion plant would employ @500 people
8
and reduce (eslaGs battery costs by "0 percent. (he company said it was loo>ing at potential sites in -evada Ari3ona (e8as -ew #e8ico and %ali'ornia.
n *ctober /0!9 Panasonic announced its initial investment in (esla #otors) battery 'actory would amount to Dtens o' billionsD o' yen according to the 'irm)s %E*.
n -ovember /0!9 Panasonic announced its partnership with Photon nteractive to create customi3ed and personali3ed digital signs in stores.
n Canuary /0!5 Panasonic announced it has stopped ma>ing (Is in %hina and plans to liuidate its Joint venture in Shandong.
n #arch /0!5 Panasonic announced plans to buy +ouston=based satellite communication service provider (% 2lobal.
n April /0!5 Panasonic announced its new range o' products and relaunched its brand in South A'rica. (he company intends to use South A'rica as a springboard into A'rica with -igeria and Egypt as its initial targets.
n Cune /0!5 Panasonic struc> agreements with three Australian energy utilities Red Energy Ergon Energy and ActewA2L6 to trial its home=based battery storage options.
Current operations As o' #arch "! /0!/ Panasonic employed around ""0000 sta'' and had around 5<0 subsidiary companies.Panasonic had total revenues o' M7<9@/!@ million in /0!/ o' which 5" percent were generated in Capan /5 percent in Asia e8cluding Capan6 !/ percent in the Americas and !0 percent in Europe. 9
PanasonicGs operations are organised into three broad Dbusiness 'ieldsD = %onsumer Solutions and %omponents O &evices = and nine Ddomain companiesD = AI% -etwor>s which generated !7 o' PanasonicGs total /0!/ revenues6 Eco Solutions !5 o' revenues6 Appliances !5 o' revenues6 ndustrial &evices !9 o' revenues6 Systems and %ommunications < o' revenues6 Automotive Systems 7 o' revenues6 Energy @ o' revenues6 +ealthcare and #anu'acturing Solutions.
Panasonic invested a total o' M5/0/!@ million in research and development in /0!/ euivalent to @.@ percent o' its revenues in that year.As o' #arch "! /0!/ Panasonic held a total o' !90!9@ patents worldwide
Panasonic Automotive Systems Panasonic Automotive Systems is an original euipment manu'acturer o' 'actory installed mobile audio euipment such as headunits spea>ers and navigation modules. t is a subcontractor to most maJor auto manu'acturers supplying virtually every Capanese automa>er along with EuropeGs largest automa>er Iol>swagen and AmericaGs largest automa>er 2eneral #otors.
Panasonic also 'ormerly manu'actured a'termar>et vehicle audio products such as head units and spea>ers.
Pa(as!(ic A)i!(ics C!"p!"ati!(
Panasonic Avionics %orporation PA%6 a subsidiary o' Panasonic %orporation o' -orth America is a supplier o' in='light entertainment $E6 and communication systems."1Q +eaduartered in La>e $orest %ali'ornia where engineering development and testing is per'ormed while system installation 'ield engineering maJor uality 'unctions certi'ication and program management 10
are per'ormed at the ,othell :ashington 'acility = Panasonic Avionics %orporation employs appro8imately ""00 employees based in over 70 locations worldwide with maJor 'acilities in London (oulouse +amburg &allas &ubai and Singapore. A maJority o' the component manu'acturing is carried out in *sa>a Capan.
Panasonic Corporation of Nort America Panasonic %orporation o' -orth America is PanasonicGs principal subsidiary in the United States. t has been headuartered in -ewar> -ew Cersey since /0!" a'ter being previously headuartered in Secaucus since the !1<0sBboth -ewar> and Secaucus are located within -ew CerseyGs 2ateway Region.
$ounded in -ew ;or> %ity at the #etLi'e ,uilding in September !151 it was >nown as #atsushita Electric %orporation o' America #E%A6 prior to /005.
Panasonic Corporation in !urope PanasonicGs principal subsidiaries in Europe are Panasonic Europe Ltd.and Panasonic #ar>eting Europe 2mb+.Panasonic employs around !/000 people in Europe and the region generates around !0 per cent o' its total revenues. n /0!/ Panasonic had around a !0 per cent share o' the consumer electronics mar>et in Europe ran>ing third behind Samsung Electronics with /@ per cent6 and L2 Electronics with !/ per cent6.
Panasonic operates a chain o' stores in the United Fingdom and reland called DPanasonic StoreD which e8clusively sell
Panasonic
products.
DshopPanasonicD.
11
Prior to
/00< the chain
was
named
n -ovember /0!0 Panasonic Electric :or>s established Panasonic Electric :or>s Iossloh= Schwabe Serbia d.o.o a new company in SvilaJnac Serbia to manu'acture energy=e''icient electronic devices ballasts6 'or lighting 'i8tures. Iolume production commenced in Canuary /0!!.
n #ay /0!5 Panasonic launched its virtual solar service to UF consumers.(he service allows users to run a simulation to provide an estimate o' how much a roo'top solar installation would produce i' it were installed in their home.97Q
Panasonic Corporation in "n#onesia P( Panasonic 2obel ndonesia 'ormerly >nown as P( -ational 2obel ndonesia6 is the name o' the companyGs ndonesia division based in %awang East Ca>arta. +iroyoshi Suga is the current President &irector and Rachmat 2obel is the current %ommissioners. Rachmat 2obel also %ommissioners o' ndosat. Panasonic 2obel ndonesia is a Joint venture company between Panasonic %orporation Capan and 2obel 2roup o' ndonesia.
$niversa% Stu#ios Panasonic used to own Universal Studios then >nown as the #usic %orporation o' America since acuiring the company in !110 but sold it to Seagram in !115. Universal Studios is now a unit o' -,%Universal which is now owned by Philadelphia=based %omcast.
Panasonic &o'i%e Communications Panasonic #obile %ommunications manu'actures mobile phone handsets and related euipment. As o' /0!/ it had around a /0 per cent share o' the Capanese handset mar>et. Panasonic used to
12
mar>et mobile phone handsets worldwide but in &ecember /005 announced its withdrawal 'rom overseas mar>ets due to poor sales. Panasonic returned to the overseas mar>et in /0!/ with the release o' the Panasonic ElugaAndroid=powered smartphone. n Culy /0!" Panasonic announced the company will not supply a new model o' smartphone to -(( &o%o#o nc. because -(( &o%o#o will 'ocus with Sony and Samsung products. n ?/ /0!" Panasonic #obile %ommunications boo>ed a 5.9 billion yen operating loss.
Panasonic Corporation of "n#ia #r. &eepa> o' -PS #andanpur ,aheri ,areilly to serves as 2roup President 'or Panasonic Regional +eaduarters ndia at Panasonic ndia Pvt.
Pro#ucts Panasonic o''ers a wide range o' products and services including air conditioners re'rigerators washing machines compressors lighting televisions personal computers mobile phones audio euipment cameras broadcasting euipment proJectors automotive electronics aircra't in= 'light entertainment systems semiconductors batteries electrical components optical devices bicycles and electronic materials. Ientilation appliances such as electric 'ans are manu'actured under F&F and rebranded as Panasonic.
Panasonic Corporation se%%s virtua%%y a%% of its pro#ucts an# services (or%#(i#e un#er te Panasonic 'ran#) avin* pase# out te Sanyo 'ran# in te +rst ,uarter of 2012-.e company as so%# pro#ucts un#er a num'er of oter 'ran# names #urin* its istory13
n !1/7 the company 'ounder adopted the brand name D -ationalD 'or a new lamp product.n !155 the company began branding audio spea>ers and lamps 'or mar>ets outside Capan as DPanaSonicD which was the 'irst time it used the DPanasonicD brand name.(he company began to use the brand name D(echnicsDin !1@5 'or audio euipment. (he use o' multiple brands lasted 'or some decades.
F&F PanasonicGs manu'acturer o' ventilation products such as electric 'ans range hoods air doors air curtains6 hand dryers dehumidi'iers and subterranean air blowers became part o' the #atsushita %onglomerate in !15@. F&F also manu'actures all ventilation products sold under the Panasonic name.
n #ay /00" the company announced that DPanasonicD would become its global brand and launched the global tagline DPanasonic ideas 'or li'e.D(he company began to uni'y its brands to DPanasonicD and by #arch /009 replaced D-ationalD 'or products and outdoor signboards e8cept 'or those in Capan. n Canuary /00< the company announced that it would phase out the brand D-ationalD in Capan replacing it with the global brand DPanasonicD by #arch /0!0.n September /0!" the company announced a revision o' the decade=old tagline to better illustrate the company vision DA ,etter Li'e A ,etter :orld.D
Rasonic is a brand name o' Shun +ing Electric :or>s and Engineering %o. Ltd a company that has imported Panasonic and -ational branded product since #atsushita Electric ndustrial era and has also sold #EPanasonic products under the original brand names. n Cune !119 Panasonic Shun +ing ndustrial &evices Sales +ong Fong6 %o. Ltdand Panasonic S+ ndustrial Sales Shen3hen6 %o. Ltdwere established by Joint venture between #atsushita
14
Electric ndustrial and Shun +ing 2roup respectively ma>ing Rasonic a product brand 'or #E and subseuent Panasonic %orporation.
n September /0!9 Panasonic announced they will revive the (echnics brand.
Promotion of te company (it te e%p of Sponsorsips /oot'a%% Panasonic sponsors the 2erman 'ootball player #arco Reus who plays 'or ,undesliga club ,orussia &ortmund and 2ermany.
Panasonic owns 2amba *sa>a a club 'rom the C. League the main Capanese Pro'essional $ootball League.
Panasonic is an o''icial partner and sponsor o' A$% %hampions League and #aJor League Soccer .
,etween !1
*n Canuary !@ /0!0 Panasonic signed a three=year Rs. 9.7 crores USK! million6 Jersey sponsorship deal 'or the ndia national 'ootball team.
ter
15
Panasonic were a primary sponsor o' (oyotaGs $ormula *ne program Panasonic (oyota Racing. +iro #atsushita grandson o' the company 'ounder is a 'ormer race car driver who ran a company overseeing sponsorship arrangements 'or the company.
Panasonic was also a sponsor in -AS%AR Gs ,usch Series in /005 sponsoring the -o. @7 Smith ,rothers Racing &odge 'or Fen Schrader ,ryan Re''ner %.:. Smith and Cohnny ,enson Cr..n /007 Panasonic became a technology partner with +endric> #otorsports and will serve as a primary sponsor o' the teamGs -o. /9 car with Ce'' 2ordon 'or two races in /0!9 and through /0!@.
Panasonic has sponsored some pro'essional 'ilmma>ers by allowing them to borrow a camera 'or their proJects. *ne such Panasonic Lumi8 &#%=2+! model camera was used to 'ilm the pilot o' the Swedish horror 'ilm #arianne.
Panasonic has been a top level sponsor o' the *lympic 2ames since the Seoul *lympics in !1<<.
Panasonic was the o''icial partner and sponsor o' the ,oston %eltics 'rom !175 to !1<1 along with (echnics. Iarious Panasonic ads appeared at the old ,oston 2arden during the !1<0s.
!nvironmenta% recor# Panasonic is ran>ed in Joint 1th place out o' !56 in 2reenpeace)s 2uide to 2reener Electronics which ran>s electronics manu'acturers on policies and practices to reduce their impact on the climate produce greener products and ma>e their operations more sustainable.(he company is one o' the top scorers on the Products criteria praised 'or its good product li'e cycles and the number o' products which are 'ree 'rom polyvinyl chloride plastic PI%6. t also scores
16
ma8imum points 'or the energy e''iciency o' its products with !00 percent o ' its (Is meeting the latest Energy Star standards and e8ceeding the standby power reuirement.
+owever PanasonicGs score is let down by its low score on the Energy criteria with the 2uide stating it must 'ocus on planned reductions o' greenhouse gases 2+26 set targets to reduce 2+2 emissions by at least "0 by /0!5 and increase renewable energy use by /0/0.
n /0!9 an article in (he 2uardian reported that Panasonic will compensate its e8patriate wor>ers in %hina a Dha3ard payD as compensation 'or the chronic air pollution they are subJected to as they wor>
S%o*ans of Panasonic
•
DCust slightly ahead o' our timeD !170s=!1<0s6
•
D:hatGs on PanasonicD !110=!11@6
•
DPanasonic (he *ne (hat :antD !11@=/00"6
•
D:hatGs -ew PanasonicD !11@=/00"6
•
Ddeas 'or Li'eD /00"=/0!"6
•
DA ,etter Li'e A ,etter :orldD /0!"present6
MISSION STATEMENT
17
(o serve as a one=stop solutions provider that achieves manu'acturing e8cellence through process and product innovation thus contributing to customer value. P$SAP is also committed to providing environmentally 'riendly products that is supported b y e8cellent customer service.
(o sharpen our competitive advantage by drawing on the strengths o' a diverse wor> 'orce in order to enhance innovation growth and customer satis'action.
DI*ERSIT+ POLIC+
Panasonic recogni3es that diversity is a business necessity and also an opportunity to achieve greater business success. Accordingly we are committed to the development o' a wor> 'orce that re'lects the diversity o' its customers business partners and communities.
(o cultivate diversity we=
T recogni3e and leverage the di''erences and similarities among all applicants and employees.
T promote awareness inclusiveness and teamwor>.
T weave diversity into all business policies practices and processes.
n order to provide opportunities 'or each employee to wor> to his or her 'ullest potential in an environment that values individual contributions.
18
Ou" *isi!(
PanasonicGs vision o' the digital 'uture is driven by the needs and aspirations o' our business customers and millions o' consumers around the world who use our products every day. :e share their dream to live a 'uller li'e by providing ways o' wor>ing smarter and enJoying the rewards o' technological advances.
As we move 'orward together with our customers into the uncharted 'uture o' the /!st century with the prospect o' 'uture technologies and systems PanasonicGs standards are still 'irmly grounded in the philosophy o' its company 'ounder Fonosu>e #atsushita. As he built #atsushita Electric ndustrial %o. Ltd. he never lost sight o' the importance o' putting the needs o' his customers and the public 'irst. Panasonic will continue its %ustomer $irst tradition o' creating new products that resolve the challenges in business and personal li'e helping us all enJoy more o' what li'e has to o''er. (he name Panasonic is synonymous with innovation uality per'ormance and ease o' use. :e loo> 'orward to a bright technological 'uture and to playing a leading role in the digitally networ>ed society propelled by the creativity and dedication o' our employees around the world.
'ective of te company (he economic situation in Capan worsened but the company continued to grow e8panding its range o' electrical 'ittings heating elements and consumer appliances and increasing its sales agents nationwide. n !1/< the companyGs monthly sales e8ceeded M!00000 and its employees numbered over "00. #any distributors sensing 'uture potential in the company e8pressed the 19
desire to deal primarily in -ational brand products. (he companyGs responsibility to provide security to its distributors was now greater than ever be'ore.
#atsushita who had considered the company primarily a private endeavor now needed to view it in terms o' its relation to the society at large. Re'lecting on the issue he concluded gSociety has entrusted to us the care o' our company.
:e are there'ore duty=bound to manage and develop the company in an upstanding manner contributing to the development o' society and to the improvement o' peopleGs lives. (he pro'its o' our business are a reward 'or contributing to society.D
n #arch !1/1 he renamed the company #atsushita Electric #anu'acturing :or>s. At the same time he 'ormulated the #anagement *bJective and %ompany %reed to guide the companyGs growth adding the Seven Principles several years later. (oday these three statements 'orm the philosophical base o' Panasonic.
Since itGs establishment in !1!< Panasonic has been guided by its ,asic #anagement Philosophy which states that the mission o' an enterprise is to contribute to the progress and development o' society and the well=being o' people worldwide through its business activities.
D' you set a challenging goal 'or yoursel' and ma>e constant e''orts to achieve it you will surely develop and grow. Repeat the e''orts every day until the goal is so deeply imbedded in your mind that it becomes your belie'. t is with this thought in mind that have created the Seven Principles. n essence these principles embody my great wish 'or achieving this challenging goal by ma>ing step=by=step approaches in everyday li'e.D Fonosu>e #atsushita !1"56
20
O"igi(al !,-cti)
:hile giving care'ul consideration to harmony between pro'it and social Justice we aim to devote ourselves to the development o' national industry to 'oster progress and to promote the general wel'are o' society.
Cu""(t O,-cti)
Recogni3ing our responsibilities as industrialists we will devote ourselves to the progress and development o' society and the well=being o' people through our business activities thereby enhancing the uality o' li'e throughout the world
TARGET AUDIENCE
Panasonic %orporation is one o' the largest electronic product manu'acturers in the world comprised o' over 55@ companies. t manu'actures and mar>ets over !5000 products under the Panasonic brand to enhance and enrich li'estyles all around the globe. Panasonic %orporation is a worldwide manu'acturer o' electronic products. Upper middle and upper class individualsare target mar>et o' Panasonic
WHAT HELP.sPANASONIC TO /UILD RELATIONSHIPS=
!. :or>ing together with Suppliers
/. Ensuring Product ?uality and Sa'ety
". mplementation %ostReduction Programs
21
9. Living in +armony with 2lobal Environment through 2reen Procurement
5. mproving 2lobal Procurement
@. Enhancing %ompliance
7. Respecting O Sa'eguarding o' +uman Rights and the +ealth and Sa'ety o' Labour
22
P"ici(g st"atgy c!mpa" t! c!mptit!".s
Capanese durable maJor Panasonic has decided to enter mass product segments li>e direct cool re'rigerator semi=automatic washing machine and small=si3e L%& (I in an attempt to penetrate ndia. (he company has Just set up a mar>et research lab in ndia which will underta>e li'estyle analysis o' small=town consumers 'or such products.
PanasonicGs strategy is a contrarian one in the countryGs Rs "0000=crore white goods industry where competitors li>e Sony Samsung and L2 are slowly shi'ting their 'ocus away 'rom the mass to the premium segment to shore up margins and what they claim is part o' the mar>etevolution.
D*ur 'oray into mass products is an investment we are ma>ing to drive volume salesD said Panasonic ndia director mar>eting6 #anish Sharma.
D:e may have been a little late in our aggressiveness in the ndian mar>et but we thin> the mar>et 'or mass products is still uite big due to lower penetrationD
$or washing machine the penetration is less than 5 in smaller towns and less than !0 'or re'rigerators. Panasonic has a premium lineage in ndia with products li>e bottom=mounted 'rost= 'ree re'rigerators Plasma and L%& (I and 'ully=automatic washing machine.
(he company earlier this month 'orayed into the smaller si3e L%& (I segment in the !1 and /9 inch segments. t now plans to enter the direct cool re'rigerator in si8 months and is underta>ing 'easibility studies on ways to enter the semi=automatic washing machine segment.
23
Accordingly Panasonic is also re=wor>ing on its pricing strategy. t wants to roll out newer models which will cut down the entry=level price o' other products li>e home theatre and digital camera. D(he price is also brought down by shedding unnecessary product 'eatures which may not be reuired in the smaller towns. Such cost bene'its are directly passed on to the consumerD
$or instance Panasonic reduced the number o' +&# ports 'rom 'our to one in one o' its "/= inch L%& (I and changed the shiny e8terior panel which directly reduced the price by around Rs @000. (he recently=set up=mar>et research lab is entrusted to underta>e such research.
Panasonic which is eyeing around Rs @500=7000 crore=revenue in ndia 'rom the consumer electronics and home appliances space by /0!/ e8pects its current strategy will ensure eual revenue contribution 'rom metros and smaller mar>ets. DAt present metros contribute around 75= <0 to our revenueD.
U(i0u slli(g p"p!siti!( !1 Pa(as!(ic2
&epth and diversity o' its research capabilities manu'acturing e8pertise high uality and sophisticated products.
24
SWOT A(alysis O3 PANASONIC
St"(gth
!. (echnological innovations and product development capabilities
/. Leading mar>et position garnered on strong brand euity
". ,road product port'olio encompassing a wide spectrum o' consumer electronics
9. +as a strong wor>'orce o' over "00000 people
5. t is among the top 'ive (I producers and top /0 semi=conductor manu'acturers
@. (he brand has e8cellent top o' the mind presence due to advertising and sponsorship o' events
7. t is one o' the largest Capanese electronics producers alongside Sony (oshiba and %anon
Wa4(ss
!. +igh leverage combined with revenues and pro'its decline
/. (he brand 'aces intense competiton 'rom leaders and also 'aces trouble 'rom 'a>e replicas
Opp!"tu(ity
!. $ocus on eco=line products to drive 'uture growth
/. Emerging mar>ets o' Asia and Latin America presents business e8pansion opportunities
25
".2rowth in semiconductor mar>et
Th"ats
!. ntense competition
/. Rapid technological changes
". %ompetition with blac> mar>et parallel import and smuggled goods
Capan)s /0!! earthua>e and tsunami)s impact on the company)s operations.
A#vertisin* an# Promotion Panasonic will spend almost "0 or Rs !/5 crore o' its total advertising budget o' Rs 900 crore 'or this year on Just mobile phones. Starting this month television and print will carry commercials 'or its mobile phones.
Dn 'uture the mobile phone category may become uite big 'or us in the countryD According to nternational &ata %orp. &%6 ndia is the 'astest=growing mar>et 'or smartphones in the Asia= Paci'ic having Jumped /7 in the Culy=September period 'rom the preceding uarter. Even as the electronics giant is reducing its 'ocus on mobile phones in Capan the company is planning to revive the segment in South Asian countries such as Sri Lan>a -epal ,angladesh and #iddle Eastern mar>ets such as UAE and Saudi Arabia. t introduced !@ new products in ndia in the past year and recently hired ,ollywood actor Iarun &hawan to pitch its smartphones.
26
(he multi=media ad campaign will start mid=&ecember. Apart 'rom &hawan PanasonicGs other brand ambassadors Fatrina Fai' and Ranbir Fapoor will also be a part o' this. (he company which specialises in hardware relies on partners 'or local mar>ets. Dn Capan Panasonic used to do the entire manu'acturing themselves which resulted in very high costs. n ndia Panasonic rely heavily on their partnersD
Panasonic plans to compete with Apple Samsung and Sony by partnering with so'tware ma>ers in local regions.
D(he success o' Hiaomi in %hina is because it is locally developed and so 'its into the local needs very well. ' we can 'ind such partners elsewhere apart 'rom ndia we can do very wellD (suga said.
t will however re'rain 'rom adopting HiaomiGs strategy o' 'lash sales on ecommerce sites. %urrently Panasonic does not have any products e8clusively sold online. +owever in /0!5 it may have a 'ew products speci'ic to some o' the partners in the online space. Apart 'rom mobile phones it is also loo>ing at improving the product o''ering in other consumer durable categories.
D:e will be introducing more products in the television washing machine and air conditioner segments. (hese three categories will be our 'ocus areaD said #anish Sharma managing director Panasonic ndia.
(he company has !7 air conditioner models and it plans to ta>e this to /!. (he company currently earns / revenue 'rom ndia the #iddle East and the rest South Asia 27
put together ndia being the >ey contributor. t is planning to increase this to @ by improving the product line=up in the consumer product category and by 'ocusing on the ,/, segment. t plans to earn "5 o' total revenue 'rom ,/, categories and @5 'rom the ,/% segment. %urrently it earns <5 o' its revenue 'rom ,/% categories.
28
/OSTON CONSULTING GROUP 5/CG6 mat"i7 !1 Pa(as!(ic
/OSTON CONSULTING GROUP 5/CG6 MATRI8 is 9)l!p9 ,y /RUCE HENDERSON !1 th /OSTON CONSULTING GROUP IN THE EARL+ #$:'.s According to this techniue businesses or products are classi'ied as low o r high per'ormers depending upon their mar>et growth rate and relative mar>et share.
STARS5High g"!wth; High ma"4t sha"6
Stars are leaders in business. (hey also reuire heavy investment to maintain its large mar>et share. t leads to large amount o' cash consumption and cash generation. Attempts should be made to hold the mar>et share otherwise the star will become a %AS+ %*:.
CASH COWS 5L!w g"!wth; High ma"4t sha"6
(hey are 'oundation o' the company and o'ten the stars o' yesterday. (hey generate more cash than reuired (hey e8tract the pro'its by investing as little cash as possible (hey are located in an industry that is mature not growing or declining.
DOGS5L!w g"!wth; L!w ma"4t sha"6
&ogs are the cash traps. &ogs do not have potential to bring in much cash. 29
-umber o' dogs in the company should be minimi3ed. ,usiness is situated at a declining stage.
#ost businesses start o' as uestion mar>s. (hey will absorb great amounts o' cash i' the mar>et share remains unchanged low6. :hy uestion mar>s = ?uestion mar>s have potential to become star and eventually cash cow but can also become a dog. nvestments should be high 'or uestion mar>s
/ENE3ITS
,%2 matri8 is simple O easy to understand t helps to uic>ly O simply screen the opportunity open to you O help you thin> about how you can ma>e the most o' them. t is used to identi'y how corporate cash resources can best be used to ma8imi3e company)s 'uture growth O pro'itability.
LIMITATION
,%2 matri8 uses only two dimensions) relative mar>et share O mar>et growth rate. Problem o' getting data on mar>et share O mar>et growth +igh mar>et share does not mean pro'its all time. ,usiness with mar>et share can be pro'itable too (hough ,%2 matri8 has its limitation it is one o' the most 'amous O simple port'olio planning matri8 usedby large companies having multi=products.
30
C!(clusi!( !1 /CG2Pa(as!(ic lis !( sta">
CONCLUSION
Panasonic %orporation is one o' the largest electronic product manu'acturers in the world
comprised o' over 55@ companies. t manu'actures and mar>ets over !5000 products under the Panasonic brand to enhance and enrich li'estyles all around the globe. t is the "9th largest company in the world. #ar>et Leaders in #obile &ata $ield ,ased %omputing. t design build and sell over !9000 products worldwide.
31
Panasonic spend K5 billion annually on research O development. %ommitted to this #ar>et $ield ,ased %omputing bro>en by Ierticals Leader in integrated wireless 'or
over 1 years 3acts a,!ut Pa(as!(ic *ver 9000 State and Local %ustomers across the country. Panasonic own over @5 o' the Public Sa'ety #ar>et. Panasonic have the lowest 'ailure rates 'or mobile laptops in the industry. Panasonic does not sell direct. -o matter the si3e o' the deal. ts primary listing is on the London Stoc> E8change t is a constituent o' the $(SE !00 nde8. t had a mar>et capitali3ation o' appro8imately V1/ billion as o' -ovember /0!0 ma>ing it the third largest company on the London Stoc> E8change. t has a secondary listing on -AS&A
DProgress and development can be reali3ed only through the combined e''orts and cooperation o' each employee. United in spirit we pledge to per'orm our corporate duties with dedication diligence and integrity.D
Fonosu>e #atsushita Panasonic $ounder Panasonic #obile %ommunications manu'actures mobile handsets and related euipment 'or the Capanese mar>et. t has the second largest mar>et share 'or mobile phones in Capan a'ter Sharp. t used to mar>et its 2S# phones worldwide but in &ecember /005 the company announced its withdrawal 'rom overseas mar>ets. t is assumed that Panasonic will be *ne o' the most demanding brand in the mar>et by /0/04.
Acc!"9i(g t! Pa(as!(ic ma(agm(t tam2 ?
32
ur success #epen#s on every sin*%e emp%oyees contri'utions
$or nearly !00 years Panasonic has set the standards 'or e8cellence in electronics. t)s our passion 'or per'ection our tenacity in applying our unparalleled e8pertise to creating innovative products and services that surprise and delight our customers that sets us apart.
:e are proud o' the depth and diversity o' our research capabilities manu'acturing e8pertise and product design. :e are con'ident in the advanced technology o' our solutions 'rom easy=to=use consumer goods to the most sophisticated broadcast security and industrial systems.
*ur $ounder Fonosu>e #atsushita was deeply committed to improving peoples) lives and contributing to society. %ontinuing his legacy we actively listen to our customers and devote ourselves to identi'ying opportunities 'or improvement. n all o' our dealings we place the customer 'irst. :e then commit our considerable technological resources to engineering solutions that will ultimately ma>e the world a better place. t)s what we mean by WA ,etter Li'e A ,etter :orld.X
*n a global basis Panasonic is also committed to securing a healthy and sustainable 'uture 'or people all over the world. And being Ygreen) has been part o' our mission 'or a long time. n 'act 'or the last three years Panasonic has been recogni3ed by nterbrand as one o' the most environmentally responsible brands in the world.
33
/I/LIOGRAPH+
httparticles.economictimes.indiatimes.com/0!0=01= !!news/75791"7Z!Zpanasonic=india=director=lcd=tv=direct=cool=re'rigerator
httpwww.slideshare.net117@panasonic=corporationrelated[9
httpwww.mbas>ool.combrandguideconsumer=electronics5"<@=panasonic.html
httpwww.guillaumenicaise.comwp=contentuploads/0!"!0,%2=matri8.pd'
httpretail.economictimes.indiatimes.comnewsconsumer=durables=and=in'ormation= technologymobilespanasonic=to=spend="0=o'=ad=budget=on=promoting=its= smartphones955//<9@
34
