The
idea Of
Arreza, Keishma Ann C, C,
What do we mean by
PACKAGING? Packaging
is
the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages.
TYPES OF PACKAGING
TERTIARY
SECONDARY
PRIMARY
PRIMARY PACKAGING-Smallest unit of distribution or use. -Indirect contact with the content. FUNCTION: Protective Function Storage Loading & Transport SECONDARY PACKAGING- Outside primary packaging, perhaps used to group primary packages together. Sales
Function Promotional Service & Guarantee TERIATIARY PACKAGING- Used for bulk handling, warehouse storage and transport shipping.
EXAMPLE:
Importance of packaging: Some of the major significance of packaging can be detailed as follows:
* Can make a product more convenient to use or store, easier to identify or promote or to send out a message.
* Packaging is of great importance in the final choice the consumer will make, because it directly involves
,
APPEA L INFORMATI ON CONVINIENCE
The paramount concern of packaging is the reach ability of the product without any damage. No matter where and how the products are transported or shipped, they arrive at the customer's door in working condition without need of repair or adjustment. •
PUR POSE: PROTECTION & PRESERVATION
•
protect and preserve the contents during transit from the manufacturer to the ultimate consumer.
CONTAINMENT
• most products must be contained before they can be moved from one place to another. • to maintain the quality of the product and reach ability of the product in the consumer's hand without spillages.
COMMUNICATION
• A major function of packaging is the communication of the product. A package must communicate what it sells.
Have you noticed how similar the packages of some products are to the packages of their direct competitors?
Packaging decisions are important for several reasons including: Protection – Packaging
is used to protect the product from damage during shipping and handling, and to lessen spoilage if the protect is exposed to air or other elements. Visibility – Packaging
design is used to capture customers’ attention as they are shopping or glancing through a catalog or website. Packaging designs that standout are more likely to be remembered on future shopping trips.
Added Value – Packaging
design and structure can
add value to a product. Distributor Acceptance – Packaging
decisions must not only be accepted by the final customer, they may also have to be accepted by distributors who sell the product for the supplier. For instance, a retailer may not accept packages unless they conform to requirements they have for storing products on their shelves. Cost – Packaging
can represent a significant portion of a product’s selling price
Long Term
Decision – When companies create a new package it is most often with the intention of having the design on the market for an extended period of time. Environmental
or Legal Issues – Packaging decisions must also include an assessment of its environmental impact especially for products with packages that are frequently discarded. Packages that are not easily bio-degradable could draw customer and possibly governmental concern.
Labeling A label is an information tag, wrapper, seal, or imprinted message attached to a product.
A labels main function is to inform about contents and give directions
Descriptive Label
•
Information about product use, care, other features
Grade Label States
the quality of a product
