Operations Strategy at Galanz - Case Analysis

Apb{f}gady Y}{f}bhw Y}{f}bhw f} Hfjfd| Hfj fd| Ifyb Fdfjwygy

Ifyb Ydfpyea} Aklbi}gvby oa{ Or}r{b 

Or}r{b iacpb}g}gvb iacpb}g}gvb y}{f}bhw oa{ }eb iackgdf}gad ao ABC* AKC fdm AMC krygdbyyby

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Iadojgi} ao gd}b{by}y oa{ AKC fdm ABC %bypbigfjjw gd avb{ybfy cf{nb}' cf{nb}'

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Boobi}gvb Boobi}gv b yef{gdh ao vfjrb iefgd fi}gvg}gby %yrie fy [/M* P{amri}gad* Cfdrofi}r{gdh'

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Boobi}gvb {byar{ib fjjaif}gad oa{ iacpb}g}gvb fmvfd}fhb

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_b{}gifj _b{}gi fj {bjf}gadyegp }a fmap} oa{ cfhdb}{ad p{amri}gad

Pfy} H{ax}e Y}{f}bhw

[bibd} Iefjjbdhby

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Appa{}rdg}w yg|gdh %macby}gi' fdm y}fkjb }biedajahw

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Jax k{fdm fxf{bdbyy gd avb{ybfy cf{nb}y

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Iay} f{kg}{fhb %jfka{ fdm fyyb}y'

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Fd}g}{ry} %Fd}g#cadapajw' Jfxyrg}y

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]{fdyob{ ]{fd yob{ ao p{amri}gad jgdby fdm t=U apb{f}gdh }gcb

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P{ga{g}g|f}gad ao krygdbyy cambjy

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Fmap}gad ao pbdb}{f}gad p{gigdh y}{f}bhgby jbvb{fhgdh biadacgby ao yifjb

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Iadojgi} ao gd}b{by} ao AKC fdm ABC krygdbyyby %Yfjby / Yb{vgib db}xa{ny'

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Fi}rfjg|f}gad ao [/M gdvby}cbd gdvby}cbd}y }y

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Iajjfka{f}gad xg}e jf{hb {b}fgjb{y* yrie fy N#Cf{} fdm Xfj# Cf{}

Ibd}{fjg|bm mbigygad cfngdh kamw fdm iacpjgfdib havb{dfdib

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Iry}acg|f}gad p{amri}gad ifpfkgjg}gby fdm ifpfig}w iefjjbdhby oa{ cfhdb}{ad p{amri}gad

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Gdboogigbd} p{amri}gad pjfddgdh

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Mbvbjapcbd} ao avb{ybfy [/M ofigjg}gby

Ifyb Fdfjwygy< Apb{f}gady Y}{f}bhw f} Hfjfd|

Ifyb Fdfjwygy ]aajy Iadibp}y Fppjgbm 

[byar{ib#kfybm#}eba{w

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_fjrb Iefgd ]eba{w

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Vrfjg}f}gvb Mf}f 

Krygdbyy cambj %gdijrmgdh A{hfdg|f}gadfj Y}{ri}r{b'

Y}{f}bhgi ]{ ]{fdyoa{cf}gad fdyoa{cf}gad

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Apb{f}gdh P{aibyy

Ia{pa{f}b Y}{f}bhw

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Iacpfdw Egy}a{w

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_b{yry _b{ yry Krygdbyy Y}{f}bhw

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P{gib Ir}}gdh Y}{f}bhw

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Mgcbdygady< P{amri}y ! Yb{vgiby* _fjrb Iefgd* Hbah{fpew

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Akyb{vf}gady %P{amri}* b}i$'

Mgvb{ygogif}gad 

[bjf}bm [f}ga

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Jbvbjy < [bjf}bm* Rd{bjf}bm* Ygdhjb Macgdfd}

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]wpby< Ea{g|ad}fj* _b{}gifj

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Y}{f}bhgby

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Mbh{bb ao Mgvb{ygogif}gad

Vrfd}g}f}gvb Mf}f 

Yfjby fdm Cf{nb} Yef{b

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Hjakfj {bvbdrb fdm p{aog}

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P{gigdh Y}{f}bhw

Pbdb}{f}gad P{gigdh Ifyb Fdfjwygy< Apb{f}gady Y}{f}bhw f} Hfjfd|

Gyyrb Fdfjwygy Gyyrby ao Iegdbyb ABCy mr{gdh Y}{f}bhgi ]{fdyoa{cf}gad

[bjbvfdib gd }eb ifyb ao Hfjfd|

Dbhjbi}gdh [/M

Da$ Hfjfd| efy krgj} y}{adh [/M ifpfkgjg}w fdm bvajvbm fy f y}{adh AMC

Jfin ao Ia{b Iacpb}bdiw

Pf{}gfj$ Hfjfd| jfiny K;I cf{nb}gdh* boogigbd} p{amri}gad pjfddgdh fdm iry}acg|bm p{amri}gad ifpfkgjg}gby$

Pfyygvb Payg}gad

Da$ Hfjfd| aoob{y boogigbd} p{amri}gad jgdby }a g}y ijgbd}y* fdm r}gjg|by }eb yfcb jgdby oa{ g}y axd p{amri}gad$

Dbhjbi}gdh gd}b{df}gadfj mbcfdmy fdm }{fdy#irj}r{fj aky}{ri}gad }a k{fdm gmbd}gogif}gad

[bjbvfd}$ Jfin ao boogigbd} iry}acg|bm iry}acg|bm p{amri}gad ifpfkgjg}w fdm jfin ao y}{adh gd}b{df}gadfj K;I yfjby$

Iefjjbdhby gd hfgdgdh }{ry} ao gd}b{df}gadfj iadyrcb{y mrb }a paa{ {bpr}f}gad ao Iegdbyb p{amri}y

[bjbvfd}$ Gd ypg}b ao [/M ibd}{b gd }eb RY* AKC krygdbyy yroob{y o{ac }egy ofi} bvgmbd}jw$

Jfingdh y}{f}bhgi fxf{bdbyy ao k{fdm cfdfhbcbd}

[bjbvfd}$ Da} crie gdvby}cb [bjbvfd}$ g dvby}cbd} d} efy kbbd cfmb }axf{my k{fdm cfdfhbcbd}$ cfdfhbcbd}$ Fjya jfiny boobi}gdh P[ cfdfhbcbd}$

Buibyygvb Iacpb}g}gad / P{amri} Eacahbdbarydbyy Eacahbdbarydbyy

Pf{}gfj$ Fj}earhe }biedajahw gy y}fkjb* iacpb}g}gad gy camb{f}b mrb }a Hfjfd|‗y iay} boobi}gvb p{amri}gad fdm pbdb}{f}gad p{gigdh y}{f}bhgby$ Ifyb Fdfjwygy< Apb{f}gady Y}{f}bhw f} Hfjfd|

Mgvb{ygogif}gad fdm }eb ‚[bjf}bm [f}ga–  Jbvbjy fdm Mgvb{ygogif}gad Y}{f}bhgby 

Hfjfd| efy camb{f} ca mb{f}b b }a eghe jbvbjy ao mgvb{ygogif}gad 

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Kbifryb :80" ao {bvbdrby f{b o{ac macgdfd} krygdbyyby ,

]eb krygdbyy cambj gy fjya {bjf}bm iady}{fgdbm 

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Kbifryb fjj krygdbyyby yef{b fi}gvg}gby gd }eb vfjrb iefgd ,

[bjf}bm Mgvb{ygogif}gad Y}{f}bhgby ,, 

Mbcfdmy fdm!a{ iay} jgdnfhby kb}xbbd jgdby ao krygdbyy

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Yef{gdh vfjrb iefgd fi}gvg}gby fdm }{fdyob{{gdh ia{b iacpb}bdigby

, Yar{ib< [akb{} C$ H{fd}* Iad}bcpa{f{w Y}{f}bhw Fdfjwygy< Iadibp}y* ]biedgvrby* Fppjgif}ga dy %2}e Bmg}gad* ;00=' ,, Yar{ib< Ia{bw I$ Pebjpy* EBI Pf{gy

Ifyb Fdfjwygy< Apb{f}gady Y}{f}bhw f} Hfjfd|

Mgvb{ygogif}gad fdm Pb{oa{cfdib

’ Pb{oa{cfdib Jgdnfhb‗* Y}{f}bhgi Cfdfhbcbd} Lar{dfj* ;000 Yar{ib< Pfjgie * If{mgdfj* Cgjjb{* ― Ir{gjgdbf{g}w Ir{gjgdbf{g}w gd }eb mgb{ygogif}gad ’ Pb{oa{cfdib

Ifyb Fdfjwygy< Apb{f}gady Y}{f}bhw f} Hfjfd|

[biaccbdmf}gady 

Iad}gdrb mgvb{ygogif}gad mgvb{ygogif}gad ao krygdbyy }a AKC* ABC fdm AMC

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[biahdg|b mgoob{bdiby mgoob{bdiby gd krygdbyy cambjy* fdm mbvbjap dbx ifpfkgjg}gby 

Mbvbjap iry}acg|bm p{amri}gad!fyybckjw gd mbvbjapbm cf{nb}y fdm oa{ mbvbjapbm cf{nb}y

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Mbvbjap y}{adh P[* jbhfj fdm cf{nb}gdh ordi}gady

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Mgjr}b }eb boobi}y ao a{ghgd ao cfdrofi}r{gdh

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Gdvby} ad k{fdm cfdfhbcbd} }a mbvbjap g}ybjo fy fd gd}b{df}gadfj k{fdm 

Mbvbjap y}{adh yb{vgib db}xa{ny

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Iad}gdrb cfla{ gdvby}cbd}y gd gddavf}gad gd }biedajahw fdm p{amri}gad

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Gcpjbcbd} boogigbd} p{amri}gad pjfddgdh ywy}bcy

GD ]EB DBU] YBI]GAD XB MGYIRYY EAX ]A MB_BJAP IA[B IACPB]BDIGBY OA[ HFJFD\‗Y KRYGDBYY CAMBJ FDM IAD]GDRB PR[YRG] AO MG_B[YGOGIF]GAD Ifyb Fdfjwygy< Apb{f}gady Y}{f}bhw f} Hfjfd|

Ea{g|ad}fj Mgvb{ygogif}gad Gmbd}gowgdh I{ayy#krygdbyy yef{bm {byar{iby _fjrb Iefgd Fi}gvg}gby Gdkardm Jahgy}giy ! Pr{iefygdh

[/M fdm ]biedajahw

Iackgdb }a hfgd ca{b jbvb{fhb xg}e yrppjgb{y

Ibd}{fjg|bm [/M* yef{b }biedajahw* }{fdyob{ }biedgifj yngjjy

P{amri}gad

Ar}kardm Jahgy}giy ! Mgy}{gkr}gad

Jbvb{fhb biadacgby ao  yifjb

Cfgd}fgd ygdhjb db}xa{n oa{ ABC / AMC$ Hfgd jbvb{fhb o{ac yrppjgb{y

Yfjby / Cf{nb}gdh

Yb{vgib

Mbvbjap ygdhjb }bfc oa{ ABC / AMC

]{fgd ABC fdm AMC ijgbd}y ! }{fgd 9{m pf{}w yb{vgib }bfcy %Gdmg{bi} Gdvajvbcbd}'

AKC

ABC

AMC

Yar{ib< [akb{} C$ H{fd}* Iad}bcpa{f{w Y}{f}bhw Fdfjwygy< Iadibp}y* ]biedgvrby* Fppjgif}gady %2}e Bmg}gad* ;00='

Ifyb Fdfjwygy< Apb{f}gady Y}{f}bhw f} Hfjfd|

Ea{g|ad}fj Mgvb{ygogif}gad ]{fdyob{ fdm Yef{b ao Ia {b Iacpb}bdigby _fjrb Iefgd Fi}gvg}gby Gdkardm Jahgy}giy ! Pr{iefygdh

[/M fdm ]biedajahw

P{amri}gad

Ar}kardm Jahgy}giy ! Mgy}{gkr}gad

Yfjby / Cf{nb}gdh

Yb{vgib

AKC

ABC

AMC

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ABC cfdfhby Pr{iefygdh* Gdkardm Jahgy}giy fdm P{amri}gad

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AMC cfdfhby ibd}{fjg|bm [/M ifpfkgjg}gby

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AKC cfdfhby mgy}{gkr}gad* K;I yfjby / cf{nb}gdh fdm yb{vgib

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ABC / AMC lagd}jw cfdfhby ar}kardm jahgy}giy* jahgy}giy* K;K yfjby / cf{nb}gdh

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Ibd}{fjg|bm Ibd}{fjg|b m }bfc }a cfdfhb yb{vgib db}xa{ny oa{ AKC fdm p{avgmb }{fgdgdh }a AMC / ABC ijgbd}y Ifyb Fdfjwygy< Apb{f}gady Y}{f}bhw f} Hfjfd|

Ea{g|ad}fj Mgvb{ygogif}gad Kbdbog}y / Iefjjbdhby 

Iay} kfybm Ywdb{hgby

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Mbcfdm kfybm Ywdb{hgby

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Gd}fdhgkjb gd}b{{bjf}gadyegpy xgjj kb bupjag}bm bupjag} bm fcadh Hfjfd|(y krygdbyy mgvgygady

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]{fdyob{ ao }eayb fi}gvg}gby adjw p{avgmgdh oa{ iacpb}g}gvb fmvfd}fhb ]{fdyob{ yngjjy / bupb{}gyb fcadh ygcgjf{ vfjrb 

Fi}gvg}gby f} Hfjfd| f{b yroogigbd}jw ygcgjf{

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]eb }{fdyob{ ao xgjj p{avgmb yghdgogifd} ya r{iby ao fmvfd}fhb oa{ {bibgvgdh krygdbyy rdg}y f} Hfjfd|

Yar{ib< Ia{bw I$ Pebjpy* EBI Pf{gy

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Mgvb{ygogif}gad fjadb xgjj da} p{amrib yrpb{ga{ pb{oa{cfdib$ Cfdfhbcbd} yngjjy gd ifp}r{gdh kbdbog}y ao  gd}b{{bjf}gadyegpy f{b nbw yriibyy ofi}a{

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]eb nbw jbvb{y f{b 

Y}{adh ybdyb ao ia{pa{f}b gmbd}g}w fdm cgyygad

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Fjjaif}gad ao cfdfhbcbd} f}}bd}gad

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Boogigbd} fjjaif}gad ao ifpg}fj fdm yef{bm {byar{iby }a }eb }e{bb krygdbyy rdg}y

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Gdibd}gvb ywy}bc }a {bxf{m {bxf{m h{bf}b{ }efd krygdbyy rdg} pb{oa{cfdib

Yar{ib< Kb{dm _bdae{* Kb{jgd Yieaaj ao Biadacgiy

Ifyb Fdfjwygy< Apb{f}gady Y}{f}bhw f} Hfjfd|

_b{}gifj Mgvb{ygogif}gad ao P{amri}gad

   d    a    g    }    f    |    g     j    f    c    {    a    O

Iaccg}cbd}

   w    }    g     j    g     k     e    f    }    }    g     o    x    a    {    a    {    P   H     e    h    g    x    a    E   J

Jax P{aog}fkgjg}w Eghe H{ax}e

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Kfybm ad }eb p{aog}fkgjg}w fdm h{ax}e p{aypbi}y ao }eb p{amri} ! iacpadbd}* vb{}gifj mgvb{ygogif}gad ap}gady xgjj kb iadygmb{bm$

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Fjya* y}fkgjg}w ao }biedajahw xgjj gdojrbdib vb{}gifj mgvb{ygogif}gad mbigygady$ ]eb egheb{ y}fkjb }eb }biedajahw* }eb jaxb{ }eb iaccg}cbd} ao }eb mbigygad cfnb{$

Yar{ib< [akb{} C$ H{fd}* Iad}bcpa{f{w Y}{f}bhw Fdfjwygy< Iadibp}y* ]biedgvrby* Fppjgif}gady %2}e Bmg}gad* ;00='

Ifyb Fdfjwygy< Apb{f}gady Y}{f}bhw f} Hfjfd|