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CONSUMER BEHAVIOR TOWARDS HANDWASH IN DELHI-NCR Dear Sir/Ma’am: We are conducting a survey to know more about the consumer preference about using liquid Hand wash. We would be grateful if you could spare a few minutes for participating in it. Thank you for your cooperation. 1. Is Hand Hygiene really necessary in Day-to-day life? 1. Strongly Agree 2. Agree. 3. Neither agree nor Disagree. 4. Disagree. 5. Strongly Disagree. 2. How many times do you wash your hands daily? 1. Less than 2 2. 2 – 5 times 3. 5 – 7 times 4. More than 7 3. What do you prefer to wash your hands with? 1. Running water only. 2. Running water and Soap. 3. Running water and antibacterial Liquid hand wash. 4. Hand sanitizer only 5. Hand wipes. 6. Others. 4. The most preferred Attribute At tribute in hand sanitizer is? (you may tick more than one) 1. Price. 2. Fragrance. 3. Germs kill Capacity. 4. Brand. 5. Others. 5. How frequently will you buy hand sanitizer/hand wash? 1. One/month. 2. Two/month. 3. One for 2 months. 4. Can’t say.
6. Which product you purchased recently for hand wash? 1. Soap 2. Hand wash 3. Hand Sanitizer. 4. Others (Specify- _________ ) 7. Where do you usually use hand wash for washing hands? (You may tick more than one) Home Hotels or restaurants Hospital or clinic Workplace Public toilets
8. What are the occasions when you use soap or hand wash for washing hands? (You may tick more than one) Soap Hand wash Before cooking Before and/or after eating After using toilet After coming back from outside
9. Please rate the following products that how they serves to your expectations? 1. Soaps
2. Hand wash
1. Very Poor 2. Poor 3. Satisfactory 4. Good 5. Very good 10. Why was the product purchased? 1. Doctor’s Advice. 2. Family Advice. 3. Advertisement influence.
3. Hand Sanitizer
4. Health Care. 11. Please rate the importance that you associate for each of the following attributes to purchase a hand wash (1- Strongly Disagree, 2-Disagree, 3-Slightly Disagree, 4-Neither Agree nor Disagree, 5-Slightly Agree, 6-Agree, 7-Strongly Agree) Availability Convenience Price Attractive Packing Gentle on Skin Portability Herbal 12. Do you feel the need of hand wash when you are on t he move? 1. Yes 2. No 13. Do you carry the hand wash when you are mobile? 1. Yes 2. No Demographic Ques:
1. Name: 2. Phone Number: 3. What is your age? 1. Below 18yrs. 2. 19-24 yrs. 3. 25-34yrs. 4. 35-55yrs. 5. Above 55yrs. 4. Monthly Income? a. Not applicable. b. Below 5000. c.
5000-15000.
d. 15000-40000. e. Above 40000. 5. You’re Profession? 1. Business. 2. Public Service. 3. Private Employee.