Mit Adt Ba Jmc Syllabus

MIT Art, Design & Technology University, Pune MIT- International School of Broadcasting & Journalism

Bachelor of Arts in Journalism and Mass Communication BA (JMC)

Program Curriculum

(Credit Based Semester and Grading System With effect from the academic year 2016‐2017)

1

MIT INTERNATIONAL SCHOOL OF BROADCASTING AND JOURNALISM, PUNE I INDIA

Program Curriculum Objective: The Course shall focus on functional and operational use of journalism & mass media. With the specific aim of use in media, it will equip students with competence in different modes of communication.

Scope: There is definitely a great scope for journalism in India. The advent of so many new platforms, such as The Logical India, Scroll, SaddaHaq, and the traction that these platforms are gaining is sign of that. In fact, look at the number of foreign players vying for journalism space in India -- Huffington Post, Mashable, Quartz already have operations and a few more are planning to start operations soon. The challenge, however, is what impact journalism is able to make. At this time, thanks to the Internet, it is all about "top x things that `blow your mind" which doesn't add real value. Unfortunately, many new platforms are trying to fight for this "viral" space, which will most likely die out in a few years. Real journalism platforms will be those that add real value to people. If journalism platforms can do this, then they will be in play in the long run.

Admission Criteria: 1. Eligibility for Admission: Candidates for being eligible for admission to the three-year integrated course leading to the Degree of Bachelor of Arts in Journalism & Mass Communication, shall be required to have passed the Higher Secondary School Certificate Examination (Academic or Vocational Stream) conducted by different Divisional Boards of Maharashtra State Board of Secondary and Higher Secondary Education or an Examinations of any another Body recognized as equivalent. The criterion for selection of candidates is purely based on merit. The minimum requirement of marks/ grades for the admission process for Open category is 50% or equivalent grade. For reserved category candidates, the relaxation limit is up to 5%, which is 45% or equivalent grade.

2. Selection Process: Online form should be submitted on University website or Institute. Student will be communicated for Common Entrance Test (CET) details through email, after registration. Merit list will be declared on website based on performance in CET.

 Program ordinances are as per the University academic ordinances, 2016.

______________________________________ 2


Program Credit Structure Semester I: Type/ Category Course Code:

Core Subjects L

BA 101 BA 102

T

Credits per paper

Teaching Hrs. (min. per week)

Evaluation of Marks

Marks per Paper

P

3 2

0 0

0 2

3 3

3 4

Int. 30 30

Information Technology- I (Practical Subject) Global political system and media practices

1

0

4

3

5

70

30

100

3

0

0

3

3

30

70

100

The Sociology of Global News Concepts of Economics

3 3

0 0

0 0

3 3 18

3 3 21

30 30

70 70

100 100

Media Communication Skills Concepts of Mass Communication

Final 70 70

100 100

Allied Subjects BA 103 BA 104 BA 105 BA 106

Total

Internal Assessment / Evaluation: Each theory oriented (L: 0: 0 and L: 0: P = 3:0:0 and 2:0:2) subject comprises of 30 marks of internal evaluation and final exam will be of 70 marks. For internal (continuous) assessment, a teacher may select a variety of procedures for evaluation (depending on the requirement of the subject):  Mid Term Test/ Open Book Test - 10 Marks  Written Assignments- 20 Marks Each Practical oriented subject (L: 0: P that is 1: 0: 4) comprises of 70 marks of internal evaluation and final exam will be of 30 marks. For internal (continuous) assessment, a teacher may select a variety of procedures for evaluation (depending on the requirement of the subject):  Case Study  

Extension/Field/Experimental Work Lab Work

3


Semester II Type/ Category Course Code

Core Subjects

BA201

Advanced Communication Skills A peep into Indian & Global Literature

BA202

L

T

P

Credits per paper


Evaluation of Marks Final 70

Marks per Paper 100

70

100

2

0

2

3

4

Int. 30

3

0

0

3

3

30

3 3

0 0

0 0

3 3

3 3

30 30

70 70

100 100

3

0

0

3

3

30

70

100

2

0

2

3

4

30

70

100

18

20

Allied Subjects BA203 BA204

Psychology: An Introduction Indian Political System- A perception Ideology of Management & Marketing Translation Techniques for Mass Media

BA205 BA206

Total



4


Semester III Type/ Category Course Code

Core Subjects

BA301

Introduction to Media Studies Process of Creative Writing Introduction to Cinema Studies Introduction to Public Relation

BA302 BA303 BA304

L

T

P

Credits per paper


Evaluation of Marks Final 70

Marks per Paper 100

3

0

0

3

3

Int. 30

3 2

0 0

0 2

3 3

3 4

30 30

70 70

100 100

3

0

0

3

3

30

70

100

3

0

0

3

3

30

70

100

1

0

4

3

5

70

30

100

18

21

Allied Subjects BA 305 BA 306

Introduction to Cultural Studies Information Technology- II (Practical Subject) Total



5


Semester IV Type/ Category Course Code

Core Subjects

BA401 BA402 BA403 BA404

Essentials of Advertising Journalism: A perspective Radio & Television Print, Production & Photography

L

T

P

Credits per paper


3 3 2 2

0 0 0 0

0 0 2 2

3 3 3 3

3 3 4 4

3 3

0 0

0 0

3 3 18

3 3 20

Evaluation of Marks Int. 30 30 30 30

Final 70 70 70 70

30 70

70 30

Marks per Paper 100 100 100 100

Allied Subjects BA 405 BA 406

Organizational Behavior Mass Media Research Total

100 100



6


Semester V Type/ Category


Course Code

Core Subjects

L

T

P

Credits per paper

BA501 BA502 BA503

News Reporting News Editing Journalism and Public Opinion Features & Opinion Indian Regional Journalism Newspaper & Magazine Production

2 2 3

0 0 0

2 2 0

3 3 3

4 4 3

Int. 30 30 30

Final 70 70 70

100 100 100

2 3 3

0 0 0

2 0 0

3 3 3

4 3 3

30 30 30

70 70 70

100 100 100

18

21

BA504 BA 505 BA 506

Evaluation of Marks

Marks per Paper



7


Semester VI Type/ Category Course Code

Core Subjects

BA601 BA602 BA603 BA604 BA 605 BA 606

Journalistic Laws and Ethics Global Media Broadcast Journalism Business and Magazine Journalism New Media Management Contemporary Issues

L

T

P

Credits per paper


2 3 2 3

0 0 0 0

2 0 2 0

3 3 3 3

3 3 4 3

3 3

0 0

0 0

3 3 18

3 3 19

Evaluation of Marks

Marks per Paper

Int. 30 30 30 30

Final 70 70 70 70

100 100 100 100

30 30

70 70

100 100



8


Semester: I Syllabi Paper – BA 101: Media Communication Skills Credit: 3 Type: L:0:0, 3:0:0 Lecture: 45 hours

Objective: The paper shall focus on functional and operational use of language and media. With the specific aim of use in media, it will equip students with competence in language structure. Abilities in reading and writing skills of:  Close, critical reading of informative and discursive texts Marathi, Hindi and English.  Effective presentation in writing (concise statement, use of appropriate organizational and rhetorical patterns and style) Marathi, Hindi and English.  Efficient oral communication in Marathi, Hindi and English.  To equip students with structured and analytical thinking skills.  To teach presentation skills and effective use of presentation aids in Marathi, Hindi and English.

Topic Unit: 1

Unit: 2

Unit: 3

9

Language Skills:  Introduction  Importance and Usage Language Skills –Listening, Reading, Speaking and Writing:  Listening Skills: - What is listening? Types of listening (Theories and definition), objectives, Active Listening, Tips of Effective Listening.  Reading Skills: - Definition, Basic concepts and terminology used for describing reading skills, Importance of reading.  Speaking Skills: - Basic concepts and Terminology used for describing speaking skills, Types of speaking, Language Function, Body Language.  Writing Skills: - Basic concepts and Terminology, sentence, Phrase, speech, Article, Vocabulary, Spelling, and Punctuations. Thinking

No. Of Lectures 05

10 05 10 10 05


Paper- BA 102: Concepts of Mass Communication Credit: 3 Type: L:0:P, 2:0:2 Lecture: 45 hours Objective:  To introduce the students, the communication model  To various aspects of Mass Communication  To develop the critical understanding of Mass Media, its potentialities and its impact

Topic Unit: 1

Unit: 2

Unit: 3

10

Defining Communication:  Definition, what is communication, Importance of communication, how to communicate.  Verbal and Non- Verbal Communication Origin:  Mass Communication and origin of Mass Media – Function, Role and Impact of Media.  Meaning  Elements  Visual Communication – Photographs, Traditional and Folk Media, Films, Radio, Television and New Media. Communication Theories and Models:  Communication Theory  Communication Models

No. Of Lectures 13

12

20


Paper – BA 103: Information Technology- I Credit: 3 Type: L:0:P, 1:0:4 Lecture: 15 hours, Practical: 30 hours Objective:  To equip the students with a general understanding of computer basics for every-day use.  To train them to use this understanding to supplement their presentation skills.

Topic Unit: 1

No. Of Lectures

An overview of computer system 04

Unit: 2

Operating system basics

04

Unit: 3

Introduction to Internet

05

Unit: 4

Networking Basics

02

Unit: 5

Practical: Introduction to software: - Microsoft Office- MS Word, MS Excel, MS PowerPoint, PageMaker In Design, QuarkXPress, Photoshop, Corel Draw)

30

11


Paper – BA 104: Global Political System and Media Practices Credit: 3 Type: L:0:0, 3:0:0 Lecture: 45 hours Objective: To acquaint the students with important ideas that shaped the 20th century world with emphasis on India.

Topic Unit: 1

Introduction and understanding of world history as seen from the perspective of Europe, Africa, America and Asia.

No. Of Lectures 08

Unit: 2

Rise and consolidation of political ideologies and their impact on the shaping of world history.

04

Unit: 3

Cause and consequences of the First and Second World wars

08

Unit: 4

Era of Cold War and emergence of New World Order.

05

Unit: 5

Brief introduction to SAARC

04

The Colonial period and India

08

Post-Colonial India

08

Unit: 6

Unit: 7

12


Paper – BA105: The Sociology of Global News Credit: 3 Type: L:0:0, 3:0:0 Lecture: 45 hours Objective:  Provide a sociological understanding of the basic concepts and perspectives relevant to Mass Media.  To make the students aware of Indian Society’s socio-cultural diversity and their responsibility as media personnel.  To sensitize them to pressing social issues of contemporary Indian society.

Topic Unit: 1

No. Of Lectures

Introduction to Sociology 12

Unit: 2

Role of Media in Society

20

Unit: 3

Class Movement

05

Unit: 4

Linguistic Movements

04

Unit: 5

Shaping of Consumer Consciousness in the Era of Globalization

04

13


Paper – BA106: Concepts of Economics Credit: 3 Type: L:0:0, 3:0:0 Lecture: 45 hours Objective: In the day-to-day functioning economy, a large number of economic terminologies are used frequently in the Media. The main objective of this paper is to familiarize the student of Mass Media with the fundamental concepts of Economics so that their analytical ability can be strengthened. To achieve this, the paper is to be taught practical relevance. Wherever applicable, reference is to be made in the context of the Indian Economy.

Topic

No. Of Lectures

Micro Economics

20

Unit: 2

Welfare Economics

05

Unit: 3

Macro Economics

10

Unit: 4

International Economics

04

Unit: 5

Indian Economy and Globalization

04

Environmental Economics

02

Unit: 1

Unit: 6

14


Semester: II Syllabi Paper – BA 201: Advanced Communication Skills Credit: 3 Type: L:0:P, 2:0:2 Lecture: 45 hours Objective: To advance the communication skills acquired in First Semester.

Topic

Unit: 1

15

Advanced Language Skills – Reading, Listening, Speaking and Writing:  Reading Skills: - Types of Reading, Techniques of Reading, Barriers of Reading, Decoding meaning.  Listening Skills: - Barriers of good Listening, Purpose of Listening, outlines and signposting, Gambits.  Speaking Skills: - Barriers of Communication, Paralinguistic features, Phonetic system  Writing Skills: - Précis Writing, letter, Memo, Cover Writing, Editing and Summarizing.

No. Of Lectures 10 10 10 15


Paper- BA202: A Peep into Indian & Global Literature Credit: 3 Type: L:0:0, 3:0:0 Lecture: 45 hours Objectives: Through reading about litterateurs and their work help students evolve into more thinking, aware, sensitive human beings; to deepen and widen their understanding of themselves and of life. To expose students to good writing to help them write better. To introduce students to the various genres and literary terms to enhance their understanding of world literature.

  

Topic Unit: 1

No. Of Lectures

Brief History of English Literature 05 Brief History of Indian Literature (Indian literature translated to English)

Unit: 2

05 Introduction to world writers – North American, African, European, South American,

07

Unit: 3 Unit: 4

Introduction to Asian Writers

04

Unit: 5

Introduction to Indian Writers

04

Unit: 6

Forms of Poetry: - Sonnet, Elegy, Ode, Ballad, Lyric, Elegy

Unit: 7

Drama: - Tragedy, Comedy, Poetic Drama, Tragi-Comedy, Closet drama

08 08

Unit: 8

Critical Appreciation of Poetry and Drama.

04

16


Paper-BA203: Psychology: An Introduction Credit: 3 Type: L:0:0, 3:0:0 Lecture: 45 hours Objectives: To provide an understanding of the basic concepts of Psychology and its relevance to mass media

Unit: 1

Topic

No. Of Lectures

Evolution of Psychology

05

Personality Unit: 2

08 Motivation and Emotion

08

Cognition

08

Perception

08

Attitude

08

Unit: 3 Unit: 4 Unit: 5 Unit: 6

17


Paper BA204: Indian Political System- A Perception Credit: 3 Type: L:0:0, 3:0:0 Lecture: 45 hours Objectives:  To acquaint the students with fundamental political concepts essential for understanding political system and theories.  Orient the students to the Indian Constitution and the functioning of the Indian political system. 

To provide the students with a strong base on the Indian Concepts and to expose them to the complexities of Indian Political System.

Unit: 1

Topic

No. Of Lectures

Concepts of Indian Political System

10

Indian Constitution Unit: 2

15 Political Dynamics (India)

20

Unit: 3

18


Paper-BA205: Ideology of Management & Marketing Credit: 3 Type: L:0:0, 3:0:0 Lecture: 45 hours

Objective: To provide an introduction to the fundamentals of management and marketing.

Topic Unit: 1

No. Of Lectures

Introduction to Management 06

Unit: 2

Management Today

06

Unit: 3

Organizational Environment and Ethics

05

Unit: 4

Introduction to the Marketing Process

04

Unit: 5

Marketing Strategy & Marketing Mix

04

Unit: 6

Product Mix

04

Unit: 7

Price Mix

04

Place Mix

04

Promotion Mix

04

Marketing in the Digital Age

02

Responsible Marketing & Ethics

02

Unit: 8 Unit: 9 Unit: 10 Unit: 11

19


Paper-BA206: Translation Techniques of Mass Media Credit: 3 Type: L:0:P, 2:0:2 Lecture: 30 hours, Practical: 15 hours

Objectives:  

To know the importance of translation in media. To provide English, Hindi and Marathi translation skills required in media.

Topic

No. Of Lectures

Importance of Translation and Need

03

Unit: 2

The Concept of Translation

02

Unit: 3

Translation Theories

16

Unit: 4

Types of Translation

09

Unit: 5

Translation in three languages (Practical)

15

Unit: 1

20


Mit Adt Ba Jmc Syllabus

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