Copyright © 2008 Mark Joyner Inc. All rights Reserved Please note that this is a limited edition of The Missing Chapter from bestselling MindControlMarketing.com. If you did not get this copy from Simpleology.com, you have an illegal copy of this manuscript.
MindControlMarketing.COM The Missing Chapter: Brainwashing – Genuine Mind Control in the Extreme
Mark Joyner
S T E E L ICARUS
MindControlMarketing.com
Foreword to The Missing Chapter Some ideas are so dangerous that even those who deal in dangerous ideas have to take pause beore revealing them. When I wrote MindControlMarketing.com in 2001, I considered including a chapter on “mind control” itsel or in other words: brain washing. I decided against doing so because there is, in act, a very distinct methodology that cults use to brainwash people and I thought this type o inormation would be ar too dangerous in the hands o business owners. The temptation to turn your customers into a cult-like ollowing (and I don’t mean in a good way) is perhaps too much or the average business owner to resist. Ater releasing the original MCM, allowing it to go out o print, and then deciding to rerelease it in ebook orm, I realized that my thinking was allacious. The more I looked at the ormulas or brainwashing you’re about to learn, the more I realized that these are simply the same methodologies that we use to brainwash our children in school, the methods that governments use to brainwash populations, and the methods that sel-help ads use to brainwash their ollowers. The problem, perhaps, is that this inormation is too secret. While you may be tempted to use this ino to build your own cult, allow me to remind you o the many cautionary tails we can nd throughout history o those who have attempted to do this. Cults do not end well – not or the ollowers o the cult and especially not or the cultleaders. Does this mean you shouldn’t build a ollowing? Absolutely not. You can, and should, do this. The dierence is that a ollowing is: a. b. c.
Based on voluntary participation a (a cult is based on coercion) Based on love o a product or thing (a cult is based on blind love o a leader) Non-judgemental o those outside o it (a cult “shuns the non-believer”)
I hope that you use this inormation to learn what not to do (don’t build a cult), and that it infuences you to know what to do (build a ollowing and prevent yoursel rom alling into a cult as well). Good luck. MJ
Brainwashing Genuine Mind Control In the Extreme
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rainwashing is not as hard as you think.
In a sense, we are all brainwashed into believing that our own culture is the one “true” culture. That we are just and righteous while the other tribes are evil and to be shunned. We are all “god’s chosen people” in our own minds – no matter where we are rom or what we believe. When one takes into consideration that certain practices we hold to be reprehensible in Western culture are widely accepted in other cultures, it’s easy to see that we are likely more a product o our cultural programming than o any universal sense o morality. For example: NOTE: I do not condone any o these practices in any way shape or orm and am only including them so you can see or yoursel how varied belies are across cultures. Pedophilia How old must someone be in order or it to be socially acceptable or them to engage in sexual acts? In Nigeria, the “age o consent” is 13. In Peru it is 14. I an adult had sex with a 13 year old in the United States, we’d consider it pedophilia. Having been raised in the United States, the lower age o consent laws in other countries doesn't sit well with me, but I have to accept that others eel dierently. Marijuana In the United States it is illegal to smoke marijuana. In the Netherlands, however, one can walk into a coee shop and smoke marijuana in the same way we might sip our cappuccinos. Should we go on? An entire book could be written on the extremes o cultural diversity, but it’s not necessary to make our point.
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Do the above topics make you uncomortable? Let’s push those boundaries a bit more. Did you know what the age o consent in the American states o South Carolina and Missouri are 14/17? That means that it is perectly OK in those states or 14 year olds to have sex amongst themselves and or adults to have sex with 17 year olds. In many US states the general age o consent is 16 – meaning that 16 year olds can have sex amongst themselves and that adults can have sex with 16 year olds. I that makes you uncomortable, let’s ratchet the discomort up a bit more. In Caliornia there are now “medical marijuana” shops where you can buy marijuana as easily as one might purchase a loa o bread. All you need is a prescription rom a doctor and attaining one is generally quite easy or “chronic pain.” Now, or this next one you might want to sit down … Did you know that in the US heroin was marketed rom 1898 to 1910 as a “nonaddictive” substitute or morphine? ** Turn page or images
Brainwashing: Genuine Mind Control In The Extreme
Are these the images you associate with heroin?
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That’s right, until 1914 you could purchase your heroin, complete with a syringe, as a “amily remedy” rom the Sears Roebuck catalog, at the same time you ordered some horseshoes and a pair o pants. The typical heroin addict o the day was a white woman in her thirties and orties. The point is that even the very abric o our culture can be changed radically swinging rom one end o the spectrum to another. What i one wanted to manuacture such shits? Is it possible? Well, when one looks at the way masses o people were brainwashed into participating in mass murder throughout history any doubt o the possibilities is quickly wiped away. Mass murder always seems like “the right thing to do” when it’s going on – at least to those doing the murdering. A cursory look at the events leading up to the two greatest mass murders in history (Mao’s and Stalin’s) will reveal this. And it will also reveal that the belies o large numbers o people were deliberately shited or a larger purpose. We don’t normally associate “brainwashing” with these types o events, but perhaps it’s time we started. Below is a recounting o several “brainwashing ormulas” that are generally thought to be used by cults. Take a look at them and compare them to the tactics used by governments, MLM companies, and others …
Brainwashing: Genuine Mind Control In The Extreme
Margaret Singer’s Six Conditions for Mind Control
The ollowing as quoted rom Singer’s book “Cults in Our Midst.” 1. Keep the person unaware o what is going on and how she or he is being changed a step at a time. Potential new members are led, step by step, through a behavioral-change program without being aware o the nal agenda or ull content o the group. The goal may be to make them deployable agents or the leadership, to get them to buy more courses, or get them to make a deeper commitment, depending on the leader’s aim and desires. 2. Control the person’s social and/or physical environment; especially control the person’s time. Through various methods, newer members are kept busy and led to think about the group and its content during as much o their waking time as possible. 3. Systematically create a sense o powerlessness in the person. This is accomplished by getting members away rom the normal social support group or a period o time and into an environment where the majority o people are already group members. The members serve as models o the attitudes and behaviors o the group and speak an in-group language. 4. Manipulate a system o rewards, punishments and experiences in such a way as to inhibit behavior that refects the person’s ormer social identity. Manipulation o experiences can be accomplished through various methods o trance induction, including leaders using such techniques as paced speaking patterns, guided imagery, chanting, long prayer sessions or lectures, and lengthy meditation sessions. 5. Manipulate a system o rewards, punishments, and experiences in order to promote learning the group’s ideology or belie system and group-approved behaviors. Good behavior, demonstrating an understanding and acceptance o the group’s belies, and compliance are rewarded while questioning, expressing doubts or criticizing are met with disapproval, redress and possible rejection. I one expresses a question, he or she is made to eel that there is something inherently wrong with them to be questioning. 6. Put orth a closed system o logic and an authoritarian structure that permits no eedback and reuses to be modied except by leadership approval or executive order. The group has a top-down, pyramid structure. The leaders must have verbal ways o never losing.
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Love Bombing
The “Love Bomb” is a technique whereby a group bombards someone (usually someone with low sel-esteem and/or with a high risk past) with love and acceptance rom many members o a group. Usually rather than meaning this as a positive thing or the recipient, it is a subtle orm o mind control. The recipient begins to eel more “at peace” than at any other point in their lie and associates these positive eelings with the group (“I nally I eel like I belong”). This creates an intense ear o disconnecting with the group and can be used as a coercive tool to get people to do almost anything. Charles Manson did this to the members o his cult and then leveraged the threat o ostracism in order to convince them to commit murder. Steve Hassan’s BITE Model Hassan is a ormer member o the Unication Church (AKA “the Moonies”). Ater leaving the church, he set out to understand what it was that could allow the organization to hold such a stranglehold over its ollowers. BITE stands or Behavior Control, Inormation Control, Thought Control, Emotional Control. (See Hassan’s excellent site http://www.reedomomind.com/ or a ull breakdown o the ormula and a surprising detailed analysis o several organizations that actively use these techniques.) Can these techniques be used in marketing? You bet. And perhaps rather than oer this chapter as an instruction manual in what to do, we can oer it as an example o what not to do. Is your company, or the company you’re working with, looking a little too similar to brainwashing?
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