Men's Underwear Market Global Industry Analysis - Sample

Men’s Underwear Market: Global Industry Analysis & Forecast 2015 – –2020 2020

Table of Contents (1/5) 1. Executive Summary 2. Research Methodology 3. Assumptions and Acronyms Used 4. Market Overview 4.1. 4.1. Marke Markett Taxono Taxonomy my 4.2. 4.2. Parent Parent Marke Markett Analysis Analysis – – Global Clothing & Accessories Market, 2010-2020 4.2.1. Global Clothing & Accessories Accessories 4.2.1.1. 4.2.1.1. Market Market Size Forecast Forecast 4.2.1.2. 4.2.1.2. Absolute Absolute $ Opportunity Opportunity 4.2.2. Global Male Vs Female Clothing and Accessories Market Market Comparison, 2010-2020 4.2.2. 4.2.2.1. 1. BPS Analys Analysis is 4.2.2. 4.2.2.2. 2. Y-o-Y Y-o-Y Growth Growth 4.3. Global Men’s Clothing & Accessories Market, (Men’s Clothing, Men’s Swimwear, Men’s Underwear, Men’s Accessories), 2010 -2020 4.3.1. Market Size & Forecast 4.3.2. Absolute $ Opportunity 4.3.3. BPS Analysis (2010,2015,2020) 4.3.4. Y-o-Y Growth Rate Comparison 4.4. Global Men’s Underwear Market Analysis & Forecast (2020 -2020) 4.4.1. Market Size & Forecast 4.4.2. Absolute $ Opportunity 4.5. 4.5. Market Market Dynami Dynamics cs 4.5.1. Market Drivers

Table of Contents (1/5) 1. Executive Summary 2. Research Methodology 3. Assumptions and Acronyms Used 4. Market Overview 4.1. 4.1. Marke Markett Taxono Taxonomy my 4.2. 4.2. Parent Parent Marke Markett Analysis Analysis – – Global Clothing & Accessories Market, 2010-2020 4.2.1. Global Clothing & Accessories Accessories 4.2.1.1. 4.2.1.1. Market Market Size Forecast Forecast 4.2.1.2. 4.2.1.2. Absolute Absolute $ Opportunity Opportunity 4.2.2. Global Male Vs Female Clothing and Accessories Market Market Comparison, 2010-2020 4.2.2. 4.2.2.1. 1. BPS Analys Analysis is 4.2.2. 4.2.2.2. 2. Y-o-Y Y-o-Y Growth Growth 4.3. Global Men’s Clothing & Accessories Market, (Men’s Clothing, Men’s Swimwear, Men’s Underwear, Men’s Accessories), 2010 -2020 4.3.1. Market Size & Forecast 4.3.2. Absolute $ Opportunity 4.3.3. BPS Analysis (2010,2015,2020) 4.3.4. Y-o-Y Growth Rate Comparison 4.4. Global Men’s Underwear Market Analysis & Forecast (2020 -2020) 4.4.1. Market Size & Forecast 4.4.2. Absolute $ Opportunity 4.5. 4.5. Market Market Dynami Dynamics cs 4.5.1. Market Drivers

Table of Contents (2/5) 4.5.1.1. 4.5.1.1. Economic Economic Drivers Drivers 4.5.1.2. 4.5.1.2. Demand Demand Drivers Drivers 4.5.1.3. 4.5.1.3. Supply Drivers Drivers 4.6. Market Market Trends Trends & Opportu Opportunitie nitiess 4.7. 4.7. Marke Markett Rest Restrai raints nts 5. Global Men’s Underwear Market By Region 5.1. 5.1. Intro Introdu duct ctio ion n 5.2. BPS Analysis Analysis (2010,2015 (2010,2015 & 2015) 5.3. 5.3. Y-o-Y Y-o-Y Compari Comparison son 5.3.1. North America 5.3.1.1. 5.3.1.1. Market Market size & Forecast Forecast 2010 2010 –2020 5.3.1.2. 5.3.1.2. Absolute Absolute $ Opportunity Opportunity 5.3.1.3. United Sates and Rest Rest of N. America America Market Size and Forecast and Absolute $ Opportunity 5.3.1.4. 5.3.1.4. Regional Regional Market Market Trends Trends 5.3.1.5. 5.3.1.5. Top 5 Brands Brands with Market Market Share Share 5.3.2. 5.3.2. Latin America 5.3.2.1. 5.3.2.1. Market Market size & Forecast Forecast 2010 2010 –2020 5.3.2.2. 5.3.2.2. Absolute Absolute $ Opportunity Opportunity 5.3.2.3. Mexico, Argentina and Rest of L. America Except Brazil Market Market Size and Forecast and Absolute $ Opportunity 5.3.2.4. 5.3.2.4. Regional Regional Market Market Trends Trends 5.3.2.5. 5.3.2.5. Top 5 Brands Brands with Market Market Share Share 5.3.3. 5.3.3. Europe Europe 5.3.3.1. 5.3.3.1. Market Market size & Forecast Forecast 2010 2010 –2020 5.3.3.2. 5.3.3.2. Absolute Absolute $ Opportunity Opportunity

Table of Contents (3/5) 5.3.3.3. Germany, Italy, France, United Kingdom and Rest of Europe Market Size and Forecast and Absolute $ Opportunity 5.3.3.4. Regional Market Trends 5.3.3.5. Top 5 Brands with Market Share 5.3.4. BRIC 5.3.4.1. Market size & Forecast 5.3.4.2. Absolute $ Opportunity 5.3.3.3. Brazil, Russia, India and China Market Size and Forecast and Absolute $ Opportunity 5.3.4.4. Regional Market Trends 5.3.4.5. Top 5 Brands with Market Share 5.3.5. Japan 5.3.5.1. Market size & Forecast 5.3.5.2. Absolute $ Opportunity 5.3.5.3. Regional Market Trends 5.3.5.4. Top 5 Brands with Market Share 5.3.6. Australia 5.3.6.1. Market size & Forecast 5.3.6.2. Absolute $ Opportunity 5.3.6.3. Regional Market Trends 5.3.6.4. Top 5 Brands with Market Share 5.3.7. Global Men’s Underwear Market Top 20 Brands & Market Share (2014) 6. Global Men’s Underwear Market, By Sales Channel 6.1. Introduction 6.2. BPS Analysis: Online Vs Offline Market Proportion (2010,2015,2020) 6.3. BPS Analysis: Offline Sales Channel Market Proportion (2010,2015,2020)

Table of Contents (4/5) 6.4. Market size & Forecast and Absolute $ Opportunity 6.4.1. Online 6.4.2. Offline (Mass Merchant, Specialty Stores, Mono brand Outlets and Others) 7. Global Men’s Underwear Market By Age Group 7.1. Introduction 7.2. Y-o-Y Comparison 7.3. BPS Analysis 7.3.1. Age group of 15-25 7.3.1.1. Market Size Forecast 7.3.1.2. Absolute $ Opportunity 7.3.1.3. Consumption Driver 7.3.1.4. Favourite Brands & Preferred Fabric 7.3.2. Age group of 26-35 7.3.2.1. Market Size Forecast 7.3.2.2. Absolute $ Opportunity 7.3.2.3. Consumption Driver 7.3.2.4. Favourite Brands & Preferred Fabric 7.3.3. Age group of 36-45 7.3.3.1. Market Size Forecast 7.3.3.2. Absolute $ Opportunity 7.3.3.3. Consumption Driver 7.3.3.4. Favourite Brands & Preferred Fabric 7.3.4. Age group of 46-55 7.3.4.1. Market Size Forecast 7.3.4.2. Absolute $ Opportunity

Table of Contents (5/5) 7.3.4.3. Consumption Driver 7.3.4.4. Favourite Brands & Preferred Fabric 7.3.5. Age group of 55-65 7.3.5.1. Market Size Forecast 7.3.5.2. Absolute $ Opportunity 7.3.5.3. Consumption Driver 7.3.5.4. Favorite Brands & Preferred Fabric 7.4. Average Annual Spending By Age Group 2010 –2020 8. Key Market Strategies

List of Figures (1/1) Figure 1: Global Clothing & Accessories Market Size Forecast (US$ Bn), 2010 –2020 Figure 2: Global Clothing & Accessories Market Absolute $ Opportunity (US$ Bn) 2010 –2020 Figure 3: Global Male Vs. Female Clothing & Accessories Market Value Share & BPS Analysis, (%) 2010, 2015 & 2020 Figure 4: Global Clothing & Accessories Market Y-o-Y Growth Comparison, (%) 2011 –2020 Figure 5: Global Men’s Clothing & Accessories Market Size Forecast (US$ Bn) 2010 –2020 Figure 6: Global Men’s Clothing & Accessories Market Absolute $ Opportunity (US$ Bn) 2010 –2020 Figure 7: Global Men’s Clothing & Accessories Market Value Share & BPS Analysis, By Sub -segment (US$ Bn) 2010, 2015, and 2020 Figure 8: Global Men’s Accessories & Clothing Market Y -o-Y Growth (%) 2011 –2020 Figure 9: Global Men’s Clothing Market Absolute $ Opportunity (US$ Bn) 2010 –2020 Figure 10: Global Men’s Underwear Market Absolute $ Opportunity (%) 2010– 2020 Figure 11: Global Swimwear Market Absolute $ Opportunity (US$ Bn) 2010 –2020 Figure 12: Global Men’s Accessories Market Absolute $ Opportunity (US$ Bn) 2010 –2020 Figure 13: Global Men’s Underwear Market Size Forecast (US$ Mn), 2010 –2020 Figure 15: Men’s Underwear Market Value Share & Basis Points Analysis By Region, 2010, 2015, and 2020 Figure 16: Men’s Underwear Market Y -o-Y Growth Rate Comparison By Region (2011 –2020) Figure 17: North America Men’s Underwear Market Size Forecast (US$ Mn), 2010 –2020 Figure 18: North America Men’s Underwear Market Absolute $ Opportunity (US$ Mn), 2010 –2020 Figure 18: Latin America Men’s Underwear Market Size Forecast (US$ Mn), 2010 –2020 Figure 19: Latin America Men’s Underwear Market Size Forecast (US$ Mn), 2010 –2020 Figure 20: Latin America Men’s Underwear Market Absolute $ Opportunity (US$ Mn) 2010 –2020 Figure 21: Europe Men’s Underwear Market Size Forecast (US$ Mn), 2010 –2020 Figure 22: Europe Men’s Underwear Market Absolute $ Opportunity (US$ Mn), 2010 –2020

List of Figures (1/1) Figure 23: BRIC Men’s Underwear Market Size & Forecast (US$ Mn) (2010 –2020) Figure 24: BRIC Men’s Underwear Market Absolute $ Opportunity (US$ Mn) 2010 –2020 Figure 25 : Japan Men’s Underwear Market Size Forecast (US$ Mn), 2010 –2020 Figure 26: Japan Men’s Underwear Market Absolute $ Opportunity (US$ Mn) 2010 –2020 Figure 27 : Australia Men’s Underwear Market Size Forecast (US$ Mn), 2010 –2020 Figure 28: Australia Men’s Underwear Market Absolute $ Opportunity (US$ Mn) 2010 –2020 Figure 29: North America Men’s Underwear Market Share 2014 (%) Figure 30: Latin America Men’s Underwear Market Share 2014 (%) Figure 31: Europe Men’s Underwear Market Share 2014 (%) Figure 32: Brazil Men’s Underwear Market Share, 2014 (%) Figure 33: Russia Men’s Underwear Market Share, 2014 (%) Figure 34: India Men’s Underwear Market Share, 2014 (%) Figure 35: China Men’s Underwear Market Share, 2014 (%) Figure 36: Australia Men’s Underwear Market Share, 2014 (%) Figure 37: Japan Men’s Underwear Market Share, 2014 (%) Figure 38 : Market Share of Top 20 Brand in Global Men’s Underwear Market 2014 (%) Figure 39: Men’s Underwear Market Value Share & Basis Point Analysis By Sales Channel, 2010, 2015, and 2020 Figure 40: Men’s Underwear Market Value Share & BPS Analysis By Offline Sales Channel, 2010, 2015, and 2020 Figure 41: Men’s Underwear Market Value Share & Basis Point Analysis By Age Group, 2010, 2015, and 2020 Figure 42: Men’s Underwear Market Y-O-Y Growth Rate Comparison By Age Groups

List of Tables (1/1) Table 1: Global Men’s Clothing & Accessories Market Size Forecast, By Product Type (US$ Bn) 2010 –2020 Table 2: North America Men Underwear Market Size Forecast By Region (US$ Mn), 2010 –2020 Table 3: Latin America Men’s Underwear Market size Forecast By Region (US$ Mn) 2010 –2020 Table 4: Europe Men’s Underwear Market By Region (US$ Mn) 2010 –2020 Table 5: BRIC Men’s Underwear Market Size & Absolute $ opportunity, By Region (US$ Mn) 2010 –2020 Table 6: Men’s Underwear Market Size Forecast & Absolute $ Opportunity By Sales Channel, (US$ Mn) 2010 –2020 Table 7: Global Men’s Underwear Market Size Forecast & Absolute $ Opportunity By Age Group (US$ Mn) 2010 –2020 Table 8: Global Men’s Underwear Market Average Annual Spending By Age Group, 2010– 2020 (US $)

Executive Summary (1/2) Global men’s underwear market is anticipated witness an absolute $ opportunity of US$ XX Bn by 2020

Global men’s underwear market is expected to account for xx% of the overall men’s apparel market by 2015 end

PMR forecasts Global men’s underwear market to witness an create absolute $ opportunity of US$ xx Bn by 2020

n B $ S U

Source: PMR, 2015

Source: PMR, 2015

2015E

2020F

Drivers Increasing penetration of organized retail Use of underwear as a style statement than a necessity Improved shopping experience Aggressive advertising by underwear brands

BRIC (Brazil, Russia, India, and China) are emerging economies of the world and are collectively estimated to account for

Restraints High degree of competition Unorganized market in developing countries High brand loyalty

approximately xx% of the total men’s underwear market by 2015 end

Executive Summary (2/2) Some of the top brands in men’s underwear market include, Calvin Klein, Jockey, Fruit of the Loom, Hanes, Diesel and Joe Boxer

Global Men’s Underwear Market Regional Comparison, 2015 US$ 6.75 Bn

2010 (A) North America

Latin America

US$ xx Bn

US$ xxx Bn

2015 (E) BRIC

2020(F) Europe

Source: PMR, 2015 Note: Sum of the values may not add up to 100% due to round off

Key Market Players

Global Men’s Underwear Market Offline Sales Channel Comparison, 2015

Japan

Australia

ROW Source: PMR, 2015

Mass Merchant

Specialty Stores

Monobrand Stores

Others

Research Methodology (3/3) Secondary Research Market Trend and Forecast across Geographies Men’s Underwear Market Trends Men’s Underwear Market Trends across Geographies Men’s Underwear Market Marketing Strategies by Key Geographies Men’s Underwear Market Overview by Key Manufacturers Likely Men’s Underwear Market Prospects Across Key Geographies Men’s Underwear Market Industry Growth Projections Average Spending on Underwear Men’s Underwear Market Market Trend by Age Group

 Men’s Underwear        

Primary Research 



Industry Association Publications

 Annual Reports, Publications, and Men’s 

Apparel Market Presentations World Bank, and Financial Reports

 Men’s Underwear Market 

Men’s Underwear Market         

Key Sources Referred 

Major Drivers and Restraints in Men’s Underwear Market Key Challenges Faced at Manufacturer and Supplier End Key Winning Strategies followed by Players in

Data Analysis

Market Segmentation Based on Sales Channel Type Regional Revenue Split Presence of Players from Unorganized Sector Market Scenario in Developed and Developing Economies Present and Future Market Value Potential Anticipated Growth Projections Market Concentrations Major Players Major Trends by Geography

 

 Men’s Underwear Market



Key Sources  

Industry Experts Association Members

 Men’s Underwear Market  Men’s Underwear Market



 Men’s Underwear Market Distributors

Sales Utilized to Arrive at Global Values CAGR and Y-o-Y Growth Used to Arrive at Market Projections

Data Reporting 

Industry Experts Players

Size Average Spending of Male Consumer on Underwear & Forecast Historical Trends Examination Statistical Analysis



Qualitative Data & Facts Quantitative Data Market Dynamics

Market Taxonomy

Global Men’s Underwear Market

By Region      

North America (U.S.) Latin America (Argentina, Mexico) BRIC (Brazil, Russia, India, China) Europe (Germany, Italy, France, U.K.) Japan Australia

By Age Group     

Age group of 15 –25 Age group of 26 –35 Age group of 36 –45 Age group of 46 –55 Age group of 55 –65

By Sales Channel  

Online Sales Offline Sale    

Mass Merchants Speciality Stores Monobrand Outlets Others

By Market Share of Brands  

Global Top 20 Brands Regional Top 5 Brands

Underwear is a component of attire worn under the clothes, typically next to the skin. Typical men’s underwear types include briefs and boxers

Global Clothing & Accessories Market GlobalclothingandaccessoriesmarketisexpectedtoexpandataCAGRofxx%duringtheforecastperiod

Figure 1: Global Clothing & Accessories Market Size Forecast (US$ Bn), 2010 –2020

n B $ S U

Figure 2: Global Clothing & Accessories Market Absolute $ Opportunity (US$ Bn) 2010 –2020

n B $ S U

2010 A

2011 A

2012 A

2013 A

2014 A

2015 E

2016 E

2017 F

2018 F

2019 F

2020 F

2010 A

2011 A

Clothing & Accessories Market

2014 A

2015 E

2016 E

2017 F

2018 F

2019 F

2020 F

Clothing & Accessories Market

Key Takeaways Figure above indicates global clothing and accessories market size between 2010 to 2020

Key Takeaways •

Graph above represents absolute $ opportunity for the global apparel market during the forecast period



Current global market size clothing and accessories is around US$ xxx Bn, which accounts for around xx% of the world GDP



Approximately xx% of the clothing and accessories market is concentrated in Europe, the U.S., China, and Japan





Owing to the increased per capita spending on apparel in developed countries this market is anticipated to grow 

2013 A

Source: PMR, 2015

Source: PMR, 2015

•

2012 A

Global clothing and accessories market is anticipated to represent an absolute $ opportunity of US$ xx Bn by 2020 from 2015 Growth rate of apparel consumption in markets in developed regions is expected to slow down as markets in emerging economiess grow. However, per capita spending in developed region is expected to be comparitively higher than that in emerging markets.

Male Vs. Female Clothing & Accessories Market Men’s clothing & accessories market is estimated to account for approximately xx% of the total apparel market; however, this proportion is forecast to increase to xx% by 2020

Figure 3: Global Male Vs. Female Clothing & Accessories Market Value Share & BPS Analysis, (%) 2010, 2015 & 2020

160

200

200

160

2010 (A)

2015 (E)

Figure 4: Global Clothing & Accessories Market Y-o-Y Growth Comparison, (%) 2011 –2020

2020(F)

2011 A

2012 A

Male Female Source: PMR, 2015 Note: Sum of the values may not add up to 100% due to round off

2013A

2014 A

2015 E

Male

2016 F

2017 F

2018 F

2019 F

2020 F

Female

Source: PMR, 2015

Key Takeaways

•

Figure above represents comparison (in terms of value) of the global male Vs. female clothing & accessories market 

Global male apparel’s market is anticipated to increase by xxx basis points in 2015 owing to increased spending of men on their looks



Online sale has also contributed towards increase in men’s clothing sale as men who previously avoided shopping can now shop right from their laptops

Key Takeaways

•

Above graph represents Y-o-Y growth rate of male and female clothing and accessories market  Male apparel market is expected to register a higher growth rate than that of female apparel

However, the total market potential is expected to remain high in female apparel as compared to men’s 

Global Men’s Clothing & Accessories Market Global men’s clothing and accessories market is projected to account for US$ xxxx Bn by 2020

Figure 5: Global Men’s Clothing & Accessories Market Size Forecast (US$ Bn) 2010 –2020

Figure 6: Global Men’s Clothing & Accessories Market Absolute $ Opportunity (US$ Bn) 2010 –2020

n B $ S U

n B $ S U

2010 A

2011 A

2012 A

2013 A

2014 A

2015 E

2016 F

2017 F

2018 F

2019 F

2020 F

2010 A

2011 A

Men's Clothing & Accessories Market

2013 A

2014 A

2015 E

Men's Clothing & Accessories Market

2016 F

2017 F

2018 F

2019 F

2020 F

Absolute $ Opportunity

Source: PMR, 2015

Source: PMR, 2015

Key Takeaways •

2012 A

Above graph indicates global men’s clothing and accessories market from 2010 to 2020 Global men’s clothing market is estimated be worth US$ xxx Bn in 2015, and is anticipated to reach US$ xxx Bn by 2020 

 Men’s clothing & accessories market is expec ted to register a CAGR of xxx%, during the forecast period

Key Takeaways •

Graph above indicates absolute $ opportunity for the global men’s clothing and accessories market  Men’s clothing & accessories market is expected to represent an absolute

$ opportunity of US$ xxx Bn during the forec ast period

Global Men’s Clothing & Accessories Market Global men’s clothing & accessories market expected to expand at a CAGR of xx% during the forecast period

Table 1: Global Men’s Clothing & Accessories Market Size Forecast, By Product Type (US$ Bn) 2010 –2020 2010 (A)

2011 (A)

2012 (A)

2013 (A)

2014 (A)

2015 (E)

2016 (F)

2017 (F)

2018 (F)

2019 (F)

2020 (F)

CAGR

Men’s Clothing

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xx%

Men’s Swimwear

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xx%

Men’s Underwear

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xx%

Men’s Accessories

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xx%

Total

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xx%


Key Takeaways •

Table above indicates current market size and forecast for various sub-segments in the men’s clothing & accessories market  

Global men’s clothing & accessories market is estimated to be US$ xx Bn in 2015, and is expected to reach a value of US$ xx Bn by 2020 at a CAGR of xx% Men’s accessories market, which includes shoes, watches, fragrances, and bags is estimated to witness highest CAGR of xx% during the forecast period

Global Men’s Clothing & Accessories Market Men’s underwear is anticipated to account for approximately xx% of the total men’s clothing & accessories market value by 2015 end, and continue to increase steadily till 2020

Figure 7: Global Men’s Clothing & Accessories Market Value Share & BPS Analysis, By Sub-segment (US$ Bn) 2010, 2015, and 2020

Figure 8: Global Men’s Accessories & Clothing Market Y -o-Y Growth (%) 2011 –2020

2

2

Basis points Analysis

2010 (A) Men' s Clot hing

2015 (E) Men' s Swimwe ar

Men's Underwear

2011 A 2012 A 2013 A 2014 A 2015 A 2016 A 2017 A 2018 A 2019 A 2020 A

2020 (F)

Men's Clothing

Men' s Accesories


Graph above indicates global clothing and accessories market sub-segment comparison from 2010 to 2020  Amongst the four segments of the global men’s clothing & accessories market, men’s clothing was largest, representing xx% of the total market in 2010  Men’s underwear contributed xx% of the total men’s clothing and accessories market value in 2015. This market segment is expected to gain 2 BPS, reaching xx% by 2020

Men's Underwear

Men's Accesories

Source: PMR, 2015

Key Takeaways

•

Men's Swimwear

Key Takeaways

•

Graph above indicates Y-o-Y growth rate of various sub-segments under men’s clothing & accessories market  In terms of value, the men’s accessories market is expected to grow at a faster pace owing to increase in number of fashion-conscious male consumers globally  Global men’s underwear market is also anticipated to grow steadily in terms of value during the forecast period

Global Men’s Clothing & Accessories Market Total global men’s clothing & accessories market is anticipated to represent absolute $ opportunity of US$ xxx Bn by 2020

Figure 9: Global Men’s Clothing Market Absolute $ Opportunity (US$ Bn) 2010 –2020

Figure 10: Global Men’s Swimwear Market Absolute $ Opportunity (%) 2010 –2020

n B $ S U

n B $ S U

2010

2011

2012

Source: PMR, 2015

2013

2014

2015

Men's Clothing Market

2016

2017

2018

2019

2020


2010

2011

Source: PMR, 2015

Figure 11: Global Men’s Underwear Market Absolute $ Opportunity (US$ Bn) 2010 –2020

2012

2013

2014

2015

Men's Swimwear Market Market

2016

2017

2018

2019

2020


Figure 12: Global Men’s Accessories Market Absolute $ Opportunity (US$ Bn) 2010 –2020

n B $ S U

n B $ S U

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020 2010

Men's Underwear Market Source: PMR, 2015

2011

Absolute $ Opportunity Source: PMR, 2015

2012

2013

2014

Men's Accessories Market

2015

2016

2017

2018


2019

2020

Economic Drivers Increasing penetration of organized retail formats across the world will drive the global men’s underwear market

1

2

3

Increased spending on fashion worldwide





Growing disposable income and rising number of metrosexual men is increasing consumer spending on fashion products Underwear is considered as an essential part of clothing and most men prefer premium branded underwear that offer better fit and comfort

Mass production





Big players in the market generally outsource production to manufacturers in developing countries to benefit from economies of scale Low manufacturing Sample costs and high volume production enable established brands to offer underwear at competitive prices to drive sales

Penetration of organized retail worldwide



Organized retail penetration was estimated at around 9% over the last five years



Penetration of mono-brand and multi-brand outlets worldwide is driving sales of branded clothing products such as underwear

Global Trends Monthly subscription service for underwear is a trend emerging in the men’s underwear market

Highlights

Scenario



Functional Underwear

Functional underwear offer features such as odor control, moisture management, fashionable waistband, and better support as compared to conventional underwear. These are preferred by sportsmen, but are gaining popularity among other sections among the male population. 

X-BIONIC — a Swiss-based adventure clothing company — offers a unique functional underwear with 3D biosphere system for better sweat evaporation

Sample Online Purchase & Timespecific Subscription Services



Monthly/quarterly subscription service is a new trend in online retail of underwear, wherein, retailers offer to supply subscribers underwear on a monthly or quarterly basis 

Birdbrief.com (Austin) and Meundies.com (Los Angeles) — U.S.-based underwear manufacturer — provide monthly or quarterly supply of underwear according to consumer preference

Global Men’s Underwear Market By Region Among all regions, BRIC and North America have accounted for highest revenue share in the past, and this trend is anticipated to continue over the forecast period

Global Men’s Underwear

Market Value, By Region, 2010, 2015, and 2020 (US $ Mn)

Global Men’s Underwear Market

North America

Latin America

BRIC

Europe

Japan

Australia

Others

Market Value (2010A)

US$ xxx Mn

US$ xxx Mn

US$ xxx Mn

US$ xxx Mn

US$ xxx Mn

US$ xxx Mn

US$ xxx Mn

Market Value (2015E)

US$ xxx Mn

US$ xxx Mn

US$ xxx Mn

US$ xxx Mn

US$ xxx Mn

US$ xxx Mn

US$ xxx Bn

Market Value (2020F)

US$ xxx Mn

US$ xxx Mn

US$ xxx Mn

US$ xxx Mn

US$ xxx Mn

US$ xxx Mn

US$ xxx Bn

CAGR (2015– 2020)

xx%

xx%

xx%

xx%

xx%

xx%

xx%


Men Underwear Market Proportion By Region Markets in BRIC is expected to account for a major chunk of revenue generated by men’s underwear market during the forecast period

Figure 15: Men’s Underwear Market Value & Basis Points Share Analysis By Region, 2010, 2015, and 2020

Key Takeaways

-100 -10 +30



-60

 Amongst

+220

Figure 15 represents market share & BPS analysis for regions on the basis of segments of the global men’s underwear market for 2010, 2015, and 2020 the five regions, BRIC is the largest in terms of share, representing xx% of the total men’s underwear market in 2015 registering CAGR of xx%. While Europe is not the fastest growing segment, though it is estimated to account for xx% of the total men’s underwear market by 2015 end.

 Latin

America markets (Mexico & Argentina) are estimated to contribute approximately xx% of the total revenue of the men’s underwear market by 2020

-30 -130 2010 (A)

North America Source: PMR, 2015

Latin America

2015 (E)

BRIC

2020(F)

Europe

Japan

Basis points Analysis Australia

ROW

North America Men’s Underwear Market North America men’s underwear market is estimated to expand at a healthy CAGR of xx% during the forecast period

Figure 17: North America Men’s Underwear Market Size Forecast (US$ Mn), 2010 –2020

Figure 18: North America Men’s Underwear Market Absolute $ Opportunity (US$ Mn), 2010 –2020

n M $ S U

n M $ S U

2010 A

2011 A

2012 A

2013 A

2014 A

2015 E

2016 F

2017 F

2018 F

2019 F

2020 F

2010 A

2011 A

Global Men's Underwear Market

2014 A

2015 E

North America Men's Underwear Market

Key Takeaways Graph above indicates North America men’s underwear market from 2010 to 2020 

2013 A

2016 F

2017 F

2018 F

2019 F

2020 F


Source: PMR, 2015

Source: PMR, 2015

•

2012 A

North America men’s underwear market accounted for US$ 1xxx Mn in 2010, which is expected to increase to US$ xxx Mn in 2020 at a CAGR of xx% from 2015 to 2020

Key Takeaways

•

Graph above highlights estimated absolute $ opportunity for the men’s underwear market 

North America men’s underwear market is estimated to witness a robust growth rate and represent absolute $ opportunity of US$ xxx. Mn during the forecast period

North America Men’s Underwear Market Split By Region Table represents North America’s men’s underwear market size & absolute $ opportunity by region

Table 2: North America Men Underwear Market Size and Forecast By Region (US$ Mn), 2010 –2020 North America

Market Analysis

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

CAGR

Market Size & Forecast

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xx%

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

xxxx

U.S. Absolute $ Opportunity


xxxx

xx%

Other North America Absolute $ Opportunity


xxxx

Total Absolute $ Opportunity Source: PMR, 2015 Note: Sum of the values may not add up to 100% due to round off

xx%

North America: Men Underwear Market Trends Due to high obesity rates, plus-size underwear market is booming in North American countries

1

2 Willingness to pay more for natural fabric products than synthetic ones

Plus Size Underwear

Research shows that preference for cotton-based underwear is more preferred among consumers in North America than other materials

Over two-thirds of the population . the U.S. is overweight or obese, in and this rate has doubled in recent years 



Consumers in the U.S. prefer cotton and cotton blend based products (or any organic material) owing to the various advantages offered

Sample

This has made North America an attractive market for plus-size lingerie and underwear

Market Share of Brands By Region Hanes holds around xx% of total share in North America’s men’s underwear market, while Rinbros accounts for xx% share in the market in Latin America Figure 29: North America Men’s Underwear Market Share 2014 (%)

Figure 30: Latin America Men’s Underwear Market Share 2014 (%)

Sample

Hanes

Fruit of the Loom

Calvin Klein

Joe Boxer

Jockey

Others

Source: PMR, 2015

Ribros

Fruit of the Loom

Playboy

Hanes

Calvin Klein

Others

Source: PMR, 2015

Note: Rinbros is owned by Hanesbrand Inc.

Introduction Underwear is sold through a variety of retail sales channel and offline retail accounts for more than 85% of the total sales for men’s underwear during 2020

Online Retail

Speciality Stores

Mass Merchants

Sample 



Online retail includes sale through websites and online stores Online sale offers convenience of a wider range of choices for shopper and popularity of this channel is growing at a rapid pace

Mass merchants are major retailers that sell a variety of goods and are not limited to a specific product category  This channel typically includes supermarkets and hypermarkets and discounts stores 



Specialty stores are those that offer s specific product category such as clothing  These stores offer a variety of underwear brands under a single roof

Introduction Monobrand outlets are penetrating the underwear market at a rapid pace, and this strategy Enables a brand to gain significant recognition due to increased visibility

Other Offline Retailers

Monobrand Outlets







Monobrand outlets are chain stores owned by company under their brand name These outlets have a specific design which is consistent in all stores Their main intention is to get consumers closer to the brand and generate brand loyalty

Sample



These include unorganized retail format



The mode is more popular particularly in emerging market such as India, where organized retail penetration is low

Men’s Underwear Market Y-o-Y Growth Comparison, By Age Group Consumer aged between 55-65 are anticipated to witness high growth rate during the forecast period Figure 42: Men’s Underwear Market Y-O-Y Growth Rate Comparison by Age Groups

Key Takeaways 

8.0% 7.1% 7.2%

7.0% 6.4%

7.0%

6.2% 6.0%

6.2%

6.3%

 The

6.6%

5.9%

6.6% 6.0%

6.0%

6.3%

6.2%

5.1% 4.6%

5.2%

4.9%

6.4% 5.6%

5.4%

5.4% 5.0%

6.5% 6.2%

6.3% 6.1% 5.6%

5.7% 5.2%

5.4%

5.3% 5.6%

5.0%

4.9%

5.1%

4.8%

4.7% 4.7%

4.4%

4.0%

4.2%

3.8%

3.9%

3.8%

3.3%

2.6%

2.7%

2.0% 2 01 0( A)

2 01 1( A) 15-25

Source: PMR, 2015

2 01 2( A)

2 01 3( A) 26-35

2 01 4( A)

2 01 5( E)

36-45

 Other

factors driving market growth include urbanization and rapid improvement in life expectancy of both males and females. In 2013, average lifespan was estimated to be approximately 71 years for males and 73 years for females against 68 for females and 66 for males in 2001. Aging population has emerged as a major demographic trend in the world.

Sample

the between 26 and 36-years age group cannot be overlooked, as they are the new game changers. This segment leads the fashion industry by setting new trends and revenue contribution from this segment is anticipated to increase at a steady rate of approximately 5% to 6% during the forecast period.

3.2%

3.4%

3.0%

55 to 65-year age group is the fastest growing segment due to increasing aging population. This can mainly be attributed to fertility decline amongst both men and women, (fertility rate for women is approximately 2.4 in 2014, which was 2.5 in 2004)

 However,

3.4%

3.0%

Figure 42 highlights growth rate of various age groups of consumers in global men’s underwear market between 2010 and 2020

2 01 6( F) 46-55

2 01 7( F)

2 01 8( F) 55-65

2 01 9( F)

Men’s Underwear Market : Age group of 15–25 Key players such as Jockey, are targeting 15– 25 aged consumers by promoting their products on social media websites

Preferred Fabric

Consumption Drivers

1. Cotton & Microfiber

Wearing to Impress 

This age group includes teenagers as well as young adults. Consumers in this age group experience changes in life and are always conscious about their physical appearance.

Sample



  

Known for moisture wicking properties Lightweight and durable Match qualities of natural fibers

Sample

Targeting this age group would require launching of fashionable underwear brands and designs that can enhance appearance

Preferred Brands

Effect of Social Media 

Statistics show that males aged between 15 and 25years account for approximately 21% of social media users globally



In 2013, major underwear brand Jockey International asked women on instagram to post photos of their male friends watching football on weekends promote #GuysOnSunday, a sporty underwear line launched recently

Sample

Sample

Men's Underwear Market Global Industry Analysis - Sample

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