Matrimonial Market Analysis

Online Marriage Service Providers

Current Scenario ØMatrimonial

sites are now the 13th most popular mainstream online activity ØOver 12 million Indians use online matrimonial searches

Ø50%

members of marriage portals live in the five metros Ø79% of online matrimony surfers are wellqualified ØØ 100 odd matrimonial sites exist in India. ØThe organized matrimonial business in India is worth about Rs 1,000 crore (Rs 10 billion). ØIn a country of 1.12 1. 12 billion people, Internet users number around 45 million. Of those, approximately 6 million to 8 million are seeking future mates online Source: Study by JuxtConsult 

Main Players Shaadi.com  BharatMatrimony.com  Jeevansaathi.com  TimesMatri.com  Simplymarry.com 

Growth Potential 50% growth rate in marriage site sector.  Acc. to US-based EmPower Research, the online matrimony industry in India may reach 21 million registrations with revenues of $63 million by 2010-2011 2010-2011  Current Internet growth rate: 25% to 30%  YOY 

Competitor Analysis

Traffic  Number of people visit sites Criteria & Shaadi BM Jeevansathi SimplyMarr   Change y 695,190 34,824 31,339 21,782 People Average stay (Average no. of min, on the site per visit) 6:31 Avg Stay 5:23 2:19 4:14 Source : Compete.com According to Ranking.com Shaadi.com – 477 JeevanSathi.com – 1317 BharatMatrimony – 2215 SimplyMarry - 11701 (The lesser the rank - the better of course)

People Count-Monthly

Well Shaadi seems to be the clear winner 

Popularity - Internationally and amidst NRI’s Percentage traffic from various countries Shaadi BM Jeevansathi India 53.1 72.5 80.5 USA 11.5 4 .6 3 .1 UK 6.2 UAE 3.5 4 .0 2 .4 Traffic rank in various countries India 31 28 94 USA 1646 11108 28734 UAE 276 693 1287

SimplyMarr   y 63.2 4 .5 2 .9 10.6 241 51292 1260

Ranking

Google PageRank - Higher the better - Shaadi/SimplyMarry AlexaRank - Lesser the better - JeevanSaathi Compete Rank Rank - The lesser the better - Shaadi Quantcast Rank (Quantcast (Quantcast provides US base site visitor demographic statistics) - The lesser the better -BM Technorati Links - The more the number number of links, the better for a site -Shaadi

Price Comparison Dura uration Shaadi adi.c JeevanSathi.c BharatMatrimonySimplyMarry om .com 3 months om 1595 1350 – 1900 .com 1590 – 2290 500 6 months 2655 1900- 2750 2690 – 3890 1000 9 months 3440 - 4990 12 4250 4100 2500 - 3500 months Note: All figures mentioned are in Indian Rupees (INR)

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 The name is short and simple and most relevant  largest NRI audience.  nice secure feel about it  Simple search  Dynamic testimonial  Shaaditimes.com – A Wedding Portal of sorts 

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Group of 15 portals  Extremely popular amidst South Indians and for other regional services  A reason why someone would visit BM before Shaadi is: - Good advertising by BM - Word of Mouth   The Search is again simple and efficient.  Displays results without having to register   Too  Too aggressive while Marketing themselves themse lves  India's anti-monopoly watchdog, Monopolies and Restrictive Trade Practices Practi ces Commission Commi ssion (MR (M RTPC) asks to stop success Ads to matrimony website Bharatmatrimony.com  ISO 9001:2000 certification  Matrimony Xpress: blogging platform 

 JeevanSathi comes from the stable of  InfoEdge, i.e. it is a Naukri.com group company  Most traffic at least in India  Too many paid membership options -18! 

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Promoted by TimesGroup Leading off-line off-line matrimonial service Great position to be eventual leaders if they can utilize the newspaper matrimonial classifieds Simple tactic – ◦

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show the benefit of a free listing on SimplyMarry.com when a person buys a listing for the matrimonial classified in the newspaper , later on try to convert him into a paid online customer

Analysis of the Ads

Shaadi.com  Target  Target Audience: Audien ce: Youth looking lookin g forward forward to marriage in the near future  Ad emphasis: Finding Finding the th e right partner p artner  Ad execution: 

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Fun and enjoyment Ads based on real life examples Animation based ads

Key message: Helping today's youth in in making the right decision in marriage Reason to believe: Ad presentation synchronizes with the youth mind set

BharatMatrimony.com 

 Target Audience: ◦ ◦

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Ad emphasis: Right combination of cultural and modern values Ad execution: ◦ ◦

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Parents looking for a match for their children  Youth looking forward to marriage in the near future

Endorsement to movies Regional portal ads: websites dedicated to individual states

Key message: Finding Finding a match with the perfect pe rfect blend of modern and traditional values Reason to believe: b elieve: Ad presentation depicts present scenario; a spouse who understands you and your family needs

SecondShaadi.com 

 Target Audience: ◦

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Ad emphasis: Giving marriage a second chance Ad execution: ◦

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Parents looking for a remarriage option for their children Close family members and friends Individuals – divorced or widow/widower

Emotional and sensitive Very realistic approach

Key message: To convince people for remarriage Reason to believe: High appeal to the concerned segment

Our Brand Brand Name: marriage4nri.com  Target Audience: Providing a dedicated marriage portal for NRIs 

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Brand Positioning: ◦ ◦

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Huge Market potential No major players in the market Credibility and authenticity Huge data resource for the customer

Brand Image: ◦ ◦

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 Trusted and reliable source of information Availability of other extended services

Recommendations Services and Features 

Services: ◦ ◦ ◦

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Verification and an d stamping of profiles Online dating services Astrological/Horoscopes Astrological/Horoscopes matching Wedding planning services Honeymoon packages Sending gifts, cards etc Providing online counseling

Features: ◦ ◦

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Country specific orientation Matchmaking as per: Community, Religion, Country, Occupation

Thank You