Market Leader Intermediate 3rd Edition TOC

Contents

unit 1 brands

discussion

texts

l anguage work 

skills

c a se study

Talk about your favourite brands

Listening: An interview with a brand manager

Words that go with brand , product   product and and market 

Taking part in meetings

HudsonCorporation: Decide how a luggage manufacturer can protect its brand

Reading: Building luxury brands – Financial Times

page 6 unit 2 travel

Talk about your travel experiences

Listening: An interview with a sales director of  a hotel chain Reading: What business travellers want – FinancialTimes

page 14

unit 3 change

Contents

Discuss attitudes to change in general and at work

Reading: Mercedes, shining star – Financial Times Listening: An interview with a management consultant

page 22

Present simple and present continuous British and American travel words Talking about the future

page 30

 A  revision unit  A 

page 32

unit 4 organisation

Talk about status within an organisation

Listening: An interview with a management consultant

page 36

unit 5 advertising

Discuss authentic advertisements

Reading: A new kind of  campaign – Financial Times Listening: An interview with a marketing communications executive

page 44

unit 6 money

Reading: A successful organisation – Financial Times

Do a quiz and discuss attitudes to money

page 52

page 66

page 74

Business Travel Services: Retain a travel agent’s key client

unit 9 international markets

Discuss the development of  international markets

page 82

-ing forms and innitives

Reading: Trade between China and the US – China Daily, Reuters

Words and expressions for talking about free trade

Listening: An interview with an expert on negotiating

Conditions

Writing: action minutes

revision unit c

page 92 Discuss questions of  ethics at work

page 96 Socialising: introductions and networking

InStep’s relocation: Decide on the relocation site of a shoe manufacturer Writing: e-mail

unit 11 leadership

Discuss the qualities of good leadership

Getting information on the telephone

Fast Fitness: Find a new manager for a health club chain Writing: letter

Starting and structuring a presentation

Alpha Advertising: Develop an advertising campaign Writing: summary

unit 12 competition

Dealing with gures

Do a quiz on how competitive you are

Make your pitch: Present a new idea to investors Writing: e-mail

Reading: The ethics of résumé writing – Business Week

Words to describe illegal activity or unethical behaviour

Listening: An interview with the director of  an environmental organisation

Narrative tenses

Listening: An interview with the managing director of an executive recruitment company

Words to describe character

Ne go go titia titi ng ng

Reading: Head to head competition – Financial Times

Pa mp mp as as Le at at he he r Company: Negotiate a deal on leather goods Writing: e-mail

Considering options

Principles or prot?: Debate some ethical dilemmas facing a drugs company Writing: report

Prese nting

Relative clauses

Reading: Leading L’Oréal – Financial Times

page 112

Describing trends

Listening: An interview with an international recruitment specialist

page 90

Articles

Reading: An inspirational story – Sunday Times

Expressions for talking about job applications

working across cultures 3 doing business internationally

page 104 Words and expressions for talking about advertising

Reading: Women at work – Thanh Nien News

Acquiring Asia Entertainmenet: Solve the problems arising from a recent merger

unit 10 ethics

Noun combinations

Words and expressions for talking about nance

Lina Sp S por ts: Decide on the best leader for a troubled sportswear manufacturer Writing: e-mail

Idioms from sport to describe competition

Ne go go titia titi ng ng

Passives

Listening: An interview with a manager from the Competition Commission

Fa sh sh io n H ou ous e: e: Negotiate new contracts with suppliers Writing: e-mail

working across cultures 4 Communication styles

page 120

revision unit d

page 122

page 60 page 62

revision unit b unit 7 cultures

Words and expressions to describe company structure

Listening: An interview with an investment director

working across cultures 2 international meetings

Managing meetings

Past simple and present perfect

working across cultures 1 socialising

Talk about job interviews

Writing: e-mail Telephoning: making arrangements

Writing: e-mail

Words for describing change

unit  8 human resources

Discuss the importance of  cultural awareness in business

Listening: An interview with the manager of a cultural training centre

Idioms for talking about business relationships

Reading: Culture shock  – Finance Week

Advice, obligation and necessity

S oc oc ia ia l E ng ng lili sh sh

writing le

page 124

grammar reference

page 144

B us us in in e ss ss c ul ul tu tu re re brieng: Prepare a talk on business culture

social-cultural game

page 132

audio scripts

page 150

Writing: report

activity le

page 134

Glossary

page 164