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Executive Executive summary..... summary........... ............. .............. .............. ............. ............. .............. ............. ............. ..................... .................................2 ...................2
2.0 SITUATION ANALYSIS..............................................................................................4 2.1 Comany Ana!ysis.....................................................................................................4 2.2 "EST Ana!ysis............................................................................................................# 2.$ %ar&et Ana!ysi...........................................................................................................' 2.4 Cometitor Ana!ysis...................................................................................................( 2.# S)OT Ana!ysis........................................................................................................10 $.0 %ar&et Tar*etin* an+ "ositionin*................................................................................12 $.1 Tar*et mar&et............................................................................................................12 $.2 "ro+uct ositionin*..................................................................................................14 4.0 %ar&etin* Strate*y......................................................................................................1' 4.1 "ro+uct.....................................................................................................................1' 4.2 "rice.........................................................................................................................1, 4.$ -istriution /"!ace..................................................................................................21 4.4 "romotion.................................................................................................................2$ #.0 inancia!......................................................................................................................2' #.1 %ar&etin* u+*et.....................................................................................................2' #.2 Sa!es orecastin*......................................................................................................23 '.0 Contro!.........................................................................................................................2( eerences..........................................................................................................................$1
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Executive summary
5ui!+in* a comany ran+ is suc6 a crucia! art o ui!+in* a usiness an+ a c!ear!y mar&etin* !an s6ou!+ e create+. A mar&etin* !an 6e!s a comany +eve!os ro+uct or services t6at meet t6e nee+ o t6e tar*et mar&et an+ 6e!s t6e consumer to easi!y c!ear!y un+erst un+erstan+ an+ 76y t6e ro+uct ro+uct is etter etter an+ +ier +ierent ent 7it6 7it6 ot6ers ot6ers comet cometito itor. r. A 7e!! mar&etin* !an can a!so 6e! a usiness to reac6 t6e tar*et consumer an+ increase t6e consumer ase. I+entiy your cometitors an+ 76at t6e tar*et customers t6in& aout t6e ot6ers cometitors8 stren*t6s an+ 7ea&nesses. I osition t6e ran+9 ro+ucts an+ services so t6at t6at t6e tar*et tar*et mar&et mar&et sees sees t6eir t6eir usine usiness ss as etter etter t6an9 or +ier +ierent ent rom9 rom9 t6e cometition. It nee+e+ a S)OT ana!ysis to urt6er narro7 t6e otions or t6e mar&etin* !an y i+entiyin* stren*t6s9 7ea&nesses9 oortunities an+ t6reats as seen rom t6e customer8s oint o vie7. T6e o:ectives or *oa!s section is 76ere t6e !ist t6at use+ or seciic !ans. T6e %ari*o!+ "ee! res6 ac&e+ 7it6 vitamins an+ :uicy *oo+ness9 an+ it continues to reres6 %a!aysians to+ay 7it6 *reat tastin* :uices. T6e scoe o t6e ro+uct !ine o %ari %ari*o! *o!+ + "ee! "ee! res res6 6 as t7o t7o ro+ ro+uct uct;m ;mix ix 7i+t 7i+t6 6 t6at t6at are are %ari %ari*o! *o!+ + "ee! "ee! res res6 6 an+ an+ %ari*o %ari*o!+ !+ "ee! res6 No Su*ar Su*ar A++e+. A++e+. 5ut not every ro+uct ro+uct !ine 6ave t6e simi!ar simi!ar vo!ume9 some o t6e ro+ucts +o not 6ave 1.(, !iter an+ 2 !iter9 t6e ro+uct strate*y 7as 7e su**es su**estt t6at t6at %ari*o %ari*o!+ !+ stan+a stan+ar+i r+i
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Executive summary
5ui!+in* a comany ran+ is suc6 a crucia! art o ui!+in* a usiness an+ a c!ear!y mar&etin* !an s6ou!+ e create+. A mar&etin* !an 6e!s a comany +eve!os ro+uct or services t6at meet t6e nee+ o t6e tar*et mar&et an+ 6e!s t6e consumer to easi!y c!ear!y un+erst un+erstan+ an+ 76y t6e ro+uct ro+uct is etter etter an+ +ier +ierent ent 7it6 7it6 ot6ers ot6ers comet cometito itor. r. A 7e!! mar&etin* !an can a!so 6e! a usiness to reac6 t6e tar*et consumer an+ increase t6e consumer ase. I+entiy your cometitors an+ 76at t6e tar*et customers t6in& aout t6e ot6ers cometitors8 stren*t6s an+ 7ea&nesses. I osition t6e ran+9 ro+ucts an+ services so t6at t6at t6e tar*et tar*et mar&et mar&et sees sees t6eir t6eir usine usiness ss as etter etter t6an9 or +ier +ierent ent rom9 rom9 t6e cometition. It nee+e+ a S)OT ana!ysis to urt6er narro7 t6e otions or t6e mar&etin* !an y i+entiyin* stren*t6s9 7ea&nesses9 oortunities an+ t6reats as seen rom t6e customer8s oint o vie7. T6e o:ectives or *oa!s section is 76ere t6e !ist t6at use+ or seciic !ans. T6e %ari*o!+ "ee! res6 ac&e+ 7it6 vitamins an+ :uicy *oo+ness9 an+ it continues to reres6 %a!aysians to+ay 7it6 *reat tastin* :uices. T6e scoe o t6e ro+uct !ine o %ari %ari*o! *o!+ + "ee! "ee! res res6 6 as t7o t7o ro+ ro+uct uct;m ;mix ix 7i+t 7i+t6 6 t6at t6at are are %ari %ari*o! *o!+ + "ee! "ee! res res6 6 an+ an+ %ari*o %ari*o!+ !+ "ee! res6 No Su*ar Su*ar A++e+. A++e+. 5ut not every ro+uct ro+uct !ine 6ave t6e simi!ar simi!ar vo!ume9 some o t6e ro+ucts +o not 6ave 1.(, !iter an+ 2 !iter9 t6e ro+uct strate*y 7as 7e su**es su**estt t6at t6at %ari*o %ari*o!+ !+ stan+a stan+ar+i r+i
+iscount to t6e articu!ar store to attract t6eir interest an+ continue cororate 7it6 t6em. or t6e !o*istic9 %ari*o!+ 7i!! use+ t6eir o7n +e!iver truc& to ma&e sure t6e res6ness o t6e ro+uct 7i!! arrive+ or +istriute in time an+ a!so revent or t6e t6ir+ arties !o*istic. T6e rice strate*y t6at 7i!! im!ement y %ari*o!+ 7as t6e rice o t6e ro+uct 7i!! e a+:ustin* +een+in* on t6e nee+s an+ e6aviors o customers in t6e mar&et. %ari*o!+ %ari*o!+ "ee! res6 a!so use o++ ricin* ricin* strate*y 76ic6 t6e comany ix a rice 76ose !ast +i*its are o++ i*ure.
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2.0 SITUATION ANALYSIS
2.1 Company Analysis %a!aysia %i!& Sen+irian 5er6a+ /%%S5 7as incororate+ in 1,', an+ e*an its o7n manuacturin* oerations in "eta!in* =aya in 1,33. T6e comany mar&ets an+ +istriutes %AI>OL- un+er its Tra+in* Arm Comany9 Cotra
Enterrises S+n
56+.
%AI>OL-?s !a*s6i ran+s9 %AO>OL- "EEL ES@ an+ %AI>OL- @L %IL9 6o!+ t6e 6onours o ein* t6e No 1 "asteurise+ ruit =uice an+ t6e No.1 "asteurise+ %i!& ran+s in %a!aysia resective!y. %AI>OL- "EEL ES@?s ne7 e+ucationa! roa+ s6o7 76ic6 is ca!!e+ B%y ami!y?s @ea!t69 %y @ainess oa+ s6o7 is in+ee+ re!ective o %AI>OL- "EEL ES@?s commitment to rovi+e consumers 7it6 t6e 6i*6est stan+ar+ o Dua!ity. T6is9 com!emente+ y a +ee un+erstan+in* o consumers? nee+s an+ reDuirements ena!es t6e comany to +e!iver an+ rovi+e ro+ucts 76ic6 not on!y taste *oo+ ut a!so 7it6 suerior nutritiona! va!ue to consumers an+ t6eir ami!y memers. T6is is in !ine 7it6 %AI>OL- "EEL ES@?s assion to rovi+e 76o!esome nouris6ment to t6eir consumers an+ t6eir ami!ies. %AI>OL- "EEL ES@ 6as esta!is6e+ itse! as a 6ouse6o!+ name or more t6an 2# years9 startin* out 7it6 on!y our res6 !avours. No79 %AI>OL- "EEL ES@ 6as an array o 1# +e!icious 6ea!t6y !avours 76ic6 rovi+e consumers 7it6 a c6oice o e*u!ar an+ No Su*ar;A++e+ variants to suit t6e tastes an+ reDuirements o a!! %a!aysians. VISION
To e a *!oa! !ea+er in enric6in* !ives t6rou*6 nature?s o7n in*re+ients as oo+ an+ nutrition or man&in+. MISSION
%ari*o!+ enric6in* t6e +ai!y exerience o customer an+ community t6rou*6 t6e !ie; nouris6in* Dua!ities o ruits an+ ve*eta!es. GOALS 4
%ari*o!+ "ee! res6 6oe to excee+ customer exectations y rovi+e suerior va!ue an+ Dua!ity ro+ucts to customer an+ consumer an+ continuous +eve!oment an+ investment in its 6uman an+ tec6nica! resources in t6e vision.
2.2 PEST Analysis Political and legal environment
T6e o!itica! actors are t6e arena in 76ic6 or*ani
T6e economic environment reers to t6e nature an+ +irection o t6e economy in 76ic6 a irm cometes or may comete. In or+er to remain cometitive9 manuacturers exortin* aroa+ 7i!! nee+ to ma&e eiciency *ains an+ innovate so t6at t6ey can oset t6e unavoura!e exc6an*e rate 7it6 a re+uction in rice or increase in Duantity. C6an*e in *ross +omestic ro+uct />-" an+ consumer rice in+ex /C"I a!so eect on +eman+ on t6e ro+uct o %ari*o!+. )6en rea! income o consumer *ettin* !esser t6eir urc6asin* o7er a!so *oin* +o7n an+ 76i!e t6e rice o *oo+s increase9 t6eir ai!ity to urc6ase t6e same amount o *oo+s 7i!! e aecte+. Unconscious!y t6e +eman+ to7ar+ ro+uct o mari*o!+ an+ sa!es 7i!! *o +o7n. Social and cultural environment
%a!aysia 6as a mu!ti!e;cu!tura! society so it 6as +ierent tye o consumer 7it6 resect to t6eir re!i*ion an+ eatin* 6aits. 5ut no7a+ays consumers are more conscious aout t6eir 6ea!t6. T6is is ecause o e+ucation an+ a7areness t6at srea+ to t6em every76ere. Consumers +eman+ or oo+s9 ruits an+ :uices 76ic6 are more nutritive an+ rovi+e 5
6ea!t6 eneits are increasin* +ays y +ays. So t6ere are !ot c6oices o ruit +rin& in t6e mar&et or consumer to consume to maximum consumer satisaction. T6is a!so enorces %ari*o!+ "ee! res6 to +eve!o an+ create ruit +rin& t6at satisies t6e nee+ an+ 7ant o consumer. Technological environment
Tec6no!o*y is c6an*in* +ays y +ay an+ t6e tec6no!o*ica! actor inc!u+es t6e institutions an+ activities invo!ve+ 7it6 creatin* ne7 &no7!e+*e an+ trans!atin* t6at &no7!e+*e into ne7 oututs9 ro+ucts9 rocesses9 an+ materia!s. -ue to t6e a+vancement in tec6no!o*y9 6ea!t6y an+ nutritious :uice can e extracte+ rom +ierent ruits an+ create a ne7 attractive ac&a*in* an+ !ae!!in* 76ic6 are a!so !ay a vita! ro!e in ro+uct romotion. Executives must veriy t6at t6eir irm is continuous!y scannin* t6e externa! environment to i+entiy otentia! sustitutes or tec6no!o*y current use an+ sot ne7!y tec6no!o*y 76ic6 cou!+ +erive cometitive a+vanta*es to %ari*o!+ "ee! res6.
2.3 Market Analysis %ar&et se*mentation is a strate*y 76erey mar&eters use to +ivi+e a 7i+e tar*et mar&et into suset o mar&et t6at 6ave common nee+s an+ 7ants or certain ro+ucts an+ services. T6ereore9 t6ese *rous o consumer 7i!! e *roue+ y criteria suc6 as a*e9 *en+er9 re!i*ion an+ so on. T6e reason o usin* mar&et se*mentation is ecause its 6e! %ari*o!+ "ee! res6 to un+erstan+ etter t6e nee+s an+ 7ants o consumers an+ etter communication 7it6 t6em. 5y !oo&in* at t6e se*mentation9 t6e mar&etin* messa*e can e etter +e!iver to %ari*o!+ ee! res6 t6e nee+s an+ 7ants o consumer. An+ it a!so 6e! %ari*o!+ "ee! res6 in i+entiy t6e 7ay to en6ance customer !oya!ty eit6er existin* consumer or ne7 consumer. T6e main tar*et se*ment o %ari*o!+ "ee! res6 is consumers 76o are more 6ea!t6 conscious an+ are !oo&in* or convenient a!ternatives to res6 ruits9 ran*in* rom a*es ' to '# years o!+ an+ aove. T6e consumers nee+ :uices t6at are 6i*6 in nutritiona! va!ue an+ variety o evera*e c6oice ecause t6ey 6ave ast ace+ !ives an+ +o not 6ave time to ma&e 6ea!t6y mea!s every +ay. So %ari*o!+ ee! res6 is settin* t6eir ositionin* in 6e!s
6
to maintain *oo+ 6ea!t6y 76en time is s6ort an+ create a va!ue in consumer min+ aout t6is ro+uct an+ motivate r6eumy to uy reDuent!y.
Sales
schoolcolle!e an" #ni$ersity st#"ents al"#lts chil"ren ol" a!e" people
"rice sensitivity is t6e amount 76en t6e rices o a ro+uct increase or +ecrease it 7i!! eventua!!y aect t6e consumers +eman+ or t6e articu!ar ro+uct. T6e rice sensitivity o a ro+uct 7it6in its tar*et mar&et is oten use+ y a usiness 76en +etermine its otima! ricin* an+ mar&etin* strate*y or t6e ro+uct. @o7ever9 risin* in!ation is one o t6e reasons 76y %a!aysian 6as 6i*6 rice sensitivity an+ 7ou!+ ten+ to c6oose cost; conscious !ines o oo+ an+ ot6er 6ouse6o!+ *oo+s. Market Needs
%ari*o!+ "ee! res6 rovi+es in+ivi+ua!s an+ retai!er 7it6 6i*6 Dua!ity ee! :uice. An+ see& to u!i! t6e eneit suc6 as a 7i+e c6oice o +ierent ruit :uice 7it6 t6e !exii!ity to c6an*e cros mi+season9 a!! ro+ucts 7i!! e rice+ cometitive to true sustitutes an+ t6e interme+iary 7i!! e imresse+ 7it6 t6e !eve! o attention t6at t6ey receive to t6eir consumer y 6oin* can create a ro+uct t6at u!i! t6e nee+s an+ 7ants o t6e consumer.
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Market Trends
No7a+ays9 %a!aysian 6ave ecome more 6ea!t6 conscious an+ ruit :uice 6ave suorte+ t6is tren+s as :uice are in6erent!y 6ea!t6y an+ t6e increase o t6e su!y reinorce+ +eman+ o consumer to ro+uct o %ari*o!+ "ee! res6. T6e tren+s o t6e :uice mar&et tren+s innovate %ari*o!+ "ee! res6 in increasin* t6eirs F- +eartment to create more c6oice o :uice or t6eir consumer. Market Growth
T6e mar&et or t6e :uice 7i!! oer is *ro7in* rai+!y ecause t6e +eman+ to7ar+s 6ea!t6y oo+ an+ +rin& o %a!aysian citiiant9 3;E!even an+ ot6er retai!er.
2.4 Competitor Analysis
Market Share Tropicana T'ister (r#it Tree
Mari!ol" Peel (resh
S#nkist
(r#it Tree (resh
%& 13& 42& 11& 2%&
In non;caronate+ evera*e in+ustry9 ran+ o :uice t6at current!y in t6e c6i!!e+ :uice se*ment o t6e mar&et t6rou*6 it is Troicana T7ister :uices9 7it6 an estimate+ 42G o mar&et s6are. Ot6er ran+ insi+e t6e se*ment inc !u+e %ari*o!+ "ee! res6 /23G9 Sun&ist /11G9 FN ruit Tree /1$G an+ ruit Tree res6 /3G o t6e mar&et s6are. It can e seen t6at Troicana T7ister :uices is t6e !ea+er in t6e in+ustry an+ can e say t6at it is t6e main cometitor to %ari*o!+ "ee! res6. )
Tro!icana Twister "uices
Troicana T7ister is a ran*e o reres6in* an+ +e!icious ruit +rin&s an+ t6e ruit :uices are ma+e 7it6 rea! ruit :uice t6at come c!ose to t6e rea! ruit exerience9 oerin* a!! t6e reres6in* an+ revita!i
Troicana 6ave sty!is6 +esi*n in t6e non;reri*erate+ an+ c6i!!e+ ott!e :uice to
; ;
ma&e ro+uct more aea!in*. Troicana is a !ea+in* ro+ucer o :uice an+ t6ere are !enty c6oices o :uice. =uice o Troicana is *ivin* reres6in* taste rom ein* reri*erate+.
)ea&ness ; ; ;
Troicana are some ran+ 6ave @i*6 ructose Corn Syru an+ is a+ or teet6. eminine ima*e +oes not aear to men. Certain ro+uct o Troicana is too cost!y.
Sunkist
Sun&ist is amon* t6e most reco*ni
T6e Sun&ist ran+ is &no7n or its 6i*6 Dua!ity an+ its customer service. Sun&ist rovi+es romotiona! service an+ stron* mar&etin* to ot6er ruit ro+ucer. Sun&ist is avai!a!e in many !avors.
)ea&ness ; ;
Consumer !ac& ran+ !oya!ty to Sun&ist. Sun&ist is conten+in* 7it6 6eavy a+vertisin*.
#$N #ruit Tree and #ruit Tree #resh
*
raser F Neave @o!+in*s 56+ /FN is secia!i
T6e on!y ran+ in t6e mar&et t6at oer exotic !avor. %a+e 7it6 rea! :uice an+ tasty !i&e a!oe vera an+ nata +e coco. easona!e rice or consumer.
)ea&ness ; ;
"eo!e +on?t rea!!y reco*ni
2.5 S+,T Analysis S)OT ana!ysis reers to stren*t69 7ea&ness9 oortunities an+ t6reats. Stren*t6s an+ 7ea&nesses reer to t6e or*ani
Strength
;@i*6 Dua!ity ro+uct oerin* t6at excee+ cometitor?s oerin*s o rice9 Dua!ity an+ service 10
;@i*6er t6an in+ustry mar*ins +ue to ro+uction eiciencies ;easona!e rice an+ aor+a!e or every consumer ;ic6 in Hitamin A9 C an+ E 7it6out artiicia! reservatives %eakness
; Consumer !ac& ran+ !oya!ty to %ari*o!+ "ee! res6 ;A !imite+ mar&etin* u+*et to +eve!o ran+ a7areness O!!ortunities
;T6e ai!ity to +eve!o !on*;term commercia! contracts 76ic6 7ou!+ !o7er costs associate+ 7it6 ro+uction ;-ue to 6ea!t6 care !ivin* sty!e o eo!e no7a+ays t6ere are oortunity in increasin* +eman+ to mari*o!+ ee! res6? ro+ucts Threats
;Overs6a+o7e+ y ot6er cometitor suc6 as Troicana T7ister ;-irect cometitors an+ t6eir continuin* *ro7t6 or com!etin* in mar&et s6are ;encountere+ numerous inevita!e an+ vo!ati!e natura! an+ economic t6reats e* cost o ra7 materia!s an+ !ivin*
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$.0 %ar&et Tar*etin* an+ "ositionin*
3.1 Tar!et market %ar&et tar*etin* is t6e rocess o eva!uatin* eac6 mar&et se*ment?s attractiveness an+ se!ectin* one or more se*ments to enter. In ot6er 7or+s9 tar*et mar&et consists o a set o uyer 76o s6are common nee+s or c6aracteristics t6at t6e comany +eci+es to serve. T6e main tar*et se*ment o %ari*o!+ "ee! res6 is consumers 76o are more 6ea!t6 conscious an+ are !oo&in* or convenient a!ternative to res6 ruits9 a 7i+e ran*e rom &i+s to e!+er!y9 ran*in* rom a*es ' to '# years o!+ an+ aove. T6is is ecause a!most everyone ta&e +airy ro+ucts. T6e consumers nee+ :uices t6at are 6i*6 in nutritiona! va!ue an+ variety o evera*e c6oice ecause t6ey 6ave ast ace+ !ives an+ +o not 6ave time to ma&e 6ea!t6y mea!s every +ay. )e a!so ocus on eo!e 76o are care aout ui!+in* 6ea!t6ier o+y ima*e. Consumers 76ic6 are 6ea!t6 conscious 7ou!+ uy %ari*o!+ "ee! res6 or t6emse!ves an+ a!so t6eir ami!y or a 6ea!t6y !iesty!e. So %ari*o!+ "ee! res6 is settin* t6eir ositionin* in 6e!s to maintain *oo+ 6ea!t6 y 76en time is s6ort an+ create a va!ue in consumer min+ aout t6is ro+uct an+ motivate r6eumy to uy reDuent!y. On t6e ot6er 6an+9 mar&et se*mentation is t6e rocess t6at comanies use to +ivi+e !ar*e 6etero*eneous mar&ets into sma!! mar&ets t6at can e reac6e+ more eicient!y an+ eective!y 7it6 ro+ucts an+ services t6at matc6 t6eir uniDue nee+s. T6ese susets o consumers may e *roue+ y criteria suc6 as a*e9 *en+er9 !ocation9 income an+ so on +een+in* on t6e seciic c6aracteristics o t6e ro+uct. T6e reason o usin* mar&et se*mentation is to 6e! %ari*o!+ "ee! res6 to un+erstan+ etter t6e nee+s an+ 7ants o consumers. 5y !oo&in* at 7ays in 76ic6 otentia! consumer *rous are +ierent rom eac6 ot6er9 t6e mar&etin* messa*e can e etter tar*ete+ to t6e nee+s an+ 7ants o t6ose consumers. 5esi+es t6at9 mar&et se*mentation can a!so 6e! %ari*o!+ "ee! res6 in i+entiyin* 7ays to en6ance consumer !oya!ty eit6er existin* consumers or ne7 consumers. %ari*o!+ "ee! res6 se!ect +emo*ra6ic se*mentation9 syc6o*ra6ic se*mentation an+ *eo*ra6ic se*mentation as mar&et se*mentation. -emo*ra6ic se*mentation +ivi+es t6e mar&et into *rous ase+ on varia!es suc6 as a*e9 *en+er9 ami!y si
occuation9 e+ucation9 race an+ re!i*ion. )e are !oo&in* an+ stress more on &i+s an+ teena*ers *rou as our otentia! uyer. As everyone &no7s9 %ari*o!+ "ee! res6 is !oves y &i+s an+ teena*ers. "syc6o*ra6ic se*mentation +ivi+es uyers into +ierent *rous ase+ on socia! c!ass9 !iesty!e9 ersona!ity traits9 va!ues9 oinions9 attitu+es an+ interests. )e c6oose to e more em6asis on in+ivi+ua! taste. %ari*o!+ "ee! res6 6as various !avors an+ most!y !ove+ y a!! &in+s o a*es. It tastes so *oo+ t6at eo!e :ust cannot resist o its temtation. >eo*ra6ic se*mentation +ivi+es t6e mar&et into +ierent *eo*ra6ica! units suc6 as nations9 re*ions9 states counties9 or cities. As or our comany9 7e +istriute our ro+uct to 76o!esa!ers an+ retai!ers. Sout6 re*ion is our rime aim or starts. In a++ition9 %ari*o!+ "ee! res6 in sout6 re*ion receive+ Duite a +ecent ee+ac& 76ic6 attracts us to start our usiness t6ere. An attractive mar&et se*ment is one t6at oers so!i+ current or !on*;term roit otentia! or %ari*o!+ "ee! res6. %ari*o!+ "ee! res6 se!ect t6ose se*mentation ecause o t6e se*ment attractiveness 76ic6 are se*ment si
se*ment attractive. no7in* 6o7 roita!e is roita!e is su:ect on!y to your comany?s reDuirements. I a mar&et is too sma!! or its uyin* o7er is insi*niicant9 it 7on?t *enerate suicient roits or e a!e to suort mar&etin* mix activities. You must ocus your assessment on t6e otentia! roitai!ity o eac6 se*ment9 ot6 current an+ uture. T6e c6osen se*ment are caa!e o +e!iverin* roits o t6e ri*6t va!ue9 assumin* it can e mar&ete+ to eective!y. T6e reDuire+ Breturn on investment 7i!! e a &ey actor in +eterminin* 76et6er a usiness invests in t6e se*ment. &'( Product !ositioning
%ari*o!+ "ee! res6?s oint;o;+ierence is 7e oer ro+ucts t6at are 6i*6 Dua!ity an+ excee+ cometitor?s oerin*s o rice9 Dua!ity an+ service. %ari*o!+ "ee! res6 is a!so 6i*6er t6an in+ustry mar*ins +ue to ro+uction eiciencies. %oreover9 ein* in t6e oreront o continuous researc6 an+ +eve!oment9 %ari*o!+ "ee! res6 6i*6!i*6ts its many ro+uct innovations in t6e :uice +rin& in+ustry9 suc6 as ein* t6e irst to ro+uce asteurio!+ A7ar+ 7inner o t6e ea+ers -i*est Truste+ 5ran+ A7ar+ or many consecutive years. It *oes on to stress t6at 7it6 a!! t6e vitamins an+ natura! *oo+ness %ari*o!+ "ee! res6 6as to oer9 it is in+ee+ a 6ea!t6ier otion or a!! %a!aysians. 5esi+es t6at9 oint;o arity o %ari*o!+ "ee! res6 is it is not on!y taste *oo+ ut a!so 7it6 suerior nutritiona! va!ue to consumers an+ t6eir ami!y memers. %ari*o!+ "ee! res6 :uices are ortiie+ 7it6 Hitamin A9 C an+ E 7it6out artiicia! reservatives. It *ive eo!e more nutritious *oo+ness in every +ro. In a++ition9 %ari*o!+ "ee! res6 a!so *oes t6rou*6 a strin*ent asteuri
%ari*o!+ "ee! res6 commit to rovi+e consumers 7it6 t6e 6i*6est stan+ar+ o Dua!ity. T6is9 com!emente+ y a +ee un+erstan+in* o consumers? nee+s an+ reDuirements ena!es t6e comany to +e!iver an+ rovi+e ro+ucts 76ic6 not on!y taste *oo+ ut a!so 7it6 suerior nutritiona! va!ue to consumers an+ t6eir ami!y memers. T6is is in !ine 7it6 %ari*o!+ "ee! res6?s assion to rovi+e 76o!esome nouris6ment to t6eir consumers an+ t6eir ami!ies.
15
4.0 %ar&etin* Strate*y
4.1 Pro"#ct T6e ran+ name %AI>OL- "EEL ES@ 6as een a ami!iar an+ !on*;stan+in* 6ome*ro7n ran+. T6is ro+ucts +e!i*6tin* %a!aysians o a!! a*es or over 20 years. T6e %ari*o!+ "ee! res6 ac&e+ 7it6 vitamins an+ :uicy *oo+ness9 an+ it continues to reres6 %a!aysians to+ay 7it6 *reat tastin* :uices. ei*nin* as %a!aysia8s avorite C6i!!e+ =uice -rin& an+ >o!+ A7ar+ 7inner o t6e ea+ers -i*est Truste+ 5ran+ A7ar+ or many consecutive years9 %AI>OL- "EEL ES@ ran*e o ruit :uices is a reres6in* an+ 6ea!t6y +rin& to com!ement your mea! or on its o7n. %ari*o!+ "ee! res6 :uices are ortiie+ 7it6 Hitamins A9 C an+ E t6at *ive eo!e more nutritious *oo+ness in every +ro. T6e scoe o t6e ro+uct !ine o %ari*o!+ "ee! res66as t7o ro+uct;mix 7i+t6 t6at are %ari*o!+ "ee! res6 an+ %ari*o!+ "ee! res6 No Su*ar A++e+. T6ere are nine !avors in %ari*o!+ "ee! res6 ruit :uices are Oran*e9 A!e9 A!e A!oe Hera9 "in& >uava9 Troica! %an*o9 )6ite*rae9 5!ac&currant F Cranerry9 Carrot9 an+ >uava. In a++ition to9 t6e !avors or t6e %ari*o!+ "ee! res6 No Su*ar A++e+ inc!u+e+ Oran*e9 "o7ererries9 A!e9 %ixe+ ruits %an*osteen9 "o7erve**ies F ruits9 an+ C!ou+y A!e. T6e icture ta!e s6o7s t6e ro+uct;mix 7i+t6 an+ ro+uct;!en*t6 or %ari*o!+ "ee! res6. "ro+uct 5ran+ Name "ro+uct;%ix )i+t6
Marigold Peel #resh #ruit )uices Marigold Peel #resh Marigold Peel #resh No Sugar Added
6 t * n e L e n i L t c u + o r "
1 2 $ 4 # ' 3
Oran*e 1 A!e 2 A!e A!oe Hera $ "in& >uava 4 Troica! %an*o # )6ite*rae ' 5!ac&currant F Cranerry 16
Oran*e "o7ererries A!e %ixe+ ruits %an*osteen "o7erve**ies F ruits C!ou+y A!e
( ,
Carrot >uava
5ot6 tye o %ari*o!+ "ee! res6 ro+ucts avai!a!e in +ierence vo!ume 76ic6 are 2#0mi!!i!iter /m!9 1 !iter /!9 1.(, !iter /!9 an+ 2 !iter /!
in
t6e existin* mar&et. 5ut not every ro+uct !ine 6ave t6e simi!ar vo!ume9 some o t6e ro+ucts +o not 6ave 1.(, !iter an+ 2 !iter9 it 7i!! s6o7 t6eir ro+uct !ine is not stan+ar+i
An+
maye
sometimes
7i!!
ma&e
consumer conuse is it t6e 2 !iter res6 :uices is un+er %ari*o!+ ro+uct !ine or not9 since on!y t6e !oo&s o 2 !iter is tota!!y +ierence +esi*n comare to t6e ot6er t6ree vo!ume. So9 7e +eci+e+ to stan+ar+i
1%
A!t6ou*6 re+uce an+ stan+ar+i
4.2 Price
1)
A usiness can use a variety o ricin* strate*ies 76en se!!in* a ro+uct or service. T6e rice can e set to maximi
1*
Customers a!7ays 6ave een attractin* y +iscount an+ romotion ro*ram. In or+er to increase ro+uct sa!es an+ ac6ieve 7in;7in strate*y9 %ari*o!+ ee! res6 6ave oer a un+!in* ricin* strate*y. T6ey !ace same !avor o ruit :uice to*et6er in a sin*!e ac&a*e an+ se!!in* or a !o7er rice t6an 7ou!+ e c6ar*e+ i t6e items 7ere so!+ searate!y. T6e ac&a*e usua!!y inc!u+es t7o re*u!ar si
*0 )0 %0 60 ,ri!inal
50
e'
40 30 20 10 0 -aily
(esti$al
Accor+in* to t6e ar c6art aove9 7e execte+ t6e sa!es vo!ume o ne7 ac&a*in* 7i!! e ,0G 6i*6er +urin* estiva! erio+s. Customer mi*6t urc6ase t6is ne7 ac&a*in* o %ari*o!+ "ee! res6 as a *it or t6eir rien+ an+ ami!y +ue to t6e ne7 eatures are nice
20
an+ suit 7it6 t6e estiva!. @o7ever in norma! +ay9 t6e ori*ina! ac&a*es 7i!! sa!es 6i*6er comare 7it6 ne7 eatures ecause customers ee! t6at is not necessary to urc6ase t6e ne7 eatures or o7n use. T6is strate*y is s!i*6t!y same 7it6 t6e C an+ %c-ona!+ 76ic6 come u 7it6 a ac&a*e o i* como t6at suit or i* ami!y +urin* estiva!. Last ut not !east9 in+in* t6e ri*6t ricin* strate*y is an imortant e!ement in runnin* a successu! usiness. %ari*o!+ "ee! res6 6a+ een a 6ouse6o!+ ran+ ecause o t6eir va!ua!e rice an+ tasty ruit :uices.
4.3 -istri/#tion Place -istriution strate*y is imortant to every usiness. T6is is ecause a ri*6t +istriution strate*y can ue! t6e usiness *ro7t6 an+ increase t6eir mar&et s6are. )or&in* 7it6 t6e +istriution c6anne!s suc6 as +irect9 retai!9 +istriutors or interme+iates is an exce!!ent 7ay to exan+ t6e ro+ucts into 76o!e mar&et an+ reac6 t6e ro+ucts to t6e ina! consumers in term o increase t6e sa!es an+ roit. T6ey are t6ree tyes o c6anne!s 76ic6 are sa!es c6anne!9 +e!ivery c6anne!9 an+ service c6anne!. or t6e %ari*o!+ "ee! res6 :uices9 7e c6oose t6e one;!eve! c6anne! 76ic6 un+er t6e consumer mar&etin* c6anne! to reac6 our tar*et mar&ets. One;!eve! c6anne! contains one se!!in* interme+iaries t6at is retai!er. )6en t6e %ari*o!+ c6oose t6e one;!eve! c6anne! mar&etin* to +istriute t6eir ro+ucts9 t6ey can easi!y intro+uce an+ exan+ t6eir ro+ucts in 76o!e %a!aysia retai! s6o. T6e !ocation t6at 7e sent inc!u+e+ t6e i* our most ami!iar retai!er in %a!aysia9 t6ere are Aeon9 Tesco9 >iant9 an+ Econsave9 t6ey 6ave a !ot o customers visit t6em y +ay9 so t6e consumers can easi!y *et t6eir %ari*o!+ "ee! res6 anytime an+ any76ere. It is very convenience to t6e consumers 76o are !i&e to 6ave a 6ea!t6y :uices. 5esi+es t6at9 t6e retai! s6o a!so inc!u+e+ t6e 3;11 store9 convenience s6o9 minimar&et9 an+ suermar&et. So %ari*o!+ can ma&e sure t6ey 6ave enou*6 ro+ucts to +istriute to a!! !ocation an+ ma&e t6eir !oya!ty customer can *et t6eir ro+ucts easi!y. T6e *ra6 e!o7 s6o7s t6at t6e mar&etin* c6anne! o %ari*o!+ "ee! res6.
%anuacturer
etai!er
/%ari*o!+
Aeon9 Tesco9 21 >iant9 3; Econsave9
To eva!uatin* t6eir +istriutors9 %ari*o!+ can summary t6e sa!es o a!! t6e !ocation9 an+ maye t6ey can *ive an extra +iscount to t6e articu!ar store to attract t6eir interest an+ continue cororate 7it6 t6em. )6en t6e retai! s6o can *et a est an+ !o7er retai! rice9 t6ey can increase t6eir roitJ at t6e same time9 %ari*o!+ a!so can *enerate a sa!es an+ a !ar*e roit 76en t6eir retai!er so!+ a !ar*e amount o t6eir ro+ucts. In term o t6eir !o*istic9 %ari*o!+ can use t6eir o7n transort an+ revent use t6e t6ir+; arty !o*istic. T6is is ecause %ari*o!+ can imme+iate!y sent t6eir ro+ucts to t6e +istriution on time. e+uce t6e +e!ay o restoc&9 %ari*o!+ can increase t6eir sa!es an+ ma&e sure t6eir ro+ucts is not exire+ an+ a!7ays res6 to t6eir customers. In a++ition to9 76en t6ey use t6eir o7n transort as t6eir !o*istic9 t6ey can a!so 6e! t6emse!ves to romote t6eir %ari*o!+ "ee! res69 t6is is ecause t6e stic&er on t6e !orry 7i!! attract t6e a7areness o u!ic an+ t6e +escrition an+ ima*e 7i!! easi!y ersua+e eo!e uy an+ try it. Aout t6eir 7are6ousin*9 %ari*o!+ can ui!+ u a mi++!e oint o a!! t6e +istriution !ace9 t6is is ecause t6e +istance to sen+ to a!! !ace 7i!! not e a !ar*e time +ierent an+ a!so can *uarantee t6eir %ari*o!+ "ee! res6 :uices is a!7ays res6. "icture e!o7 s6o7s t6at t6e !o7 o +istriution rom manuacture to ina! customer.
22
4.4 Promotion "ro+uct romotion is one o t6e necessities or *ettin* your ran+ in ront o t6e u!ic an+ attractin* ne7 customers. T6ere are numerous 7ays to romote a ro+uct or service. Some comanies use more t6an one met6o+9 76i!e ot6ers may use +ierent met6o+s or +ierent mar&etin* uroses. A stron* set o romotiona! strate*ies can 6e! osition your comany in a avora!e !i*6t 7it6 not on!y current customers ut ne7 ones as 7e!!. Even no7 %ari*o!+ "ee! res6 is a 6ouse6o!+s ran+ ut t6ey are sti!! acin* cometition in ui!+in* t6eir ran+ eDuity. As 7e &no7 %ari*o!+ 6as een t6e !ea+in* rovi+er
o
ro+ucts
or
76o!esome a!most
#0
an+
nutritious
years.
T6eir
commitment is to rovi+e consumers 7it6 6ea!t6y ro+ucts to en6ance t6eir Dua!ity o !ie 76ic6 6as re!ecte+ in t6e cororate s!o*an 8or @ea!t6. or Lie8. -esite %ari*o!+ "ee! res6 6ave ay more eort to im!ement romotion activities in current mar&ets 6o7ever t6ere is sti!! not reac6e+ aci!itatin* a stron*er consumer;ran+ connection an+ ran+ resonance. So as to eective!y annotate t6eir s!o*an to customers min+9 %ari*o!+ "ee! res6 6as to inte*rate
mar&etin*
communications
to
ui!+
t6eir
ran+
eDuity.
%ar&etin*
communications means9 y 76ic6 irms attemt to inorm9 ersua+e an+ remin+ consumers aout t6e ran+s t6ey se!!. Current!y9 %ari*o!+ "ee! res6 unvei!s !oca! actress Lisa Suri6ani as its ran+ amassa+or an+ t6e ace o %ari*o!+ "ee! res6. 5ecause o t6e 6ea!t6 conscious o t6e ce!erity t6at ten+ to *et attention an+ useu! or creatin* ran+ a7areness an+ ositionin* in t6eir customers min+. Ot6er t6an t6is9 7e su**est a!so invite a *rou o Y;*eneration t6at rin* out ima*e o 6ea!t6y an+ !ive!y to e t6eir ran+ amassa+or. As t6e Y;*eneration *iven a i**est in!uences in current mar&et. T6is can e seen rom t6e u<< mar&etin* t6at ma:ority comes rom Y;*eneration via socia! me+ia. 5y t6e 7ay9 u<< mar&etin* is a vira! 23
mar&etin* tec6niDue t6at attemts to ma&e eac6 encounter 7it6 a consumer aears to e a uniDue9 sontaneous ersona! exc6an*e o inormation. No7a+ays9 t6ere is a tren+ in ui!+in* 6ea!t6y !iesty!e an+ %ari*o!+ "ee! res6 can matc6 t6is su**estion start 7it6 romotin* t6eir natura!!y res6 ruit :uices. "romotion is one o t6e &ey e!ements o t6e mar&etin* mix9 an+ +ea!s 7it6 any one or t7o 7ay communication t6at ta&es !ace 7it6 t6e consumer via socia! me+ia no7a+ays. %e+ia environment 6as c6an*e+ +ramatica!!y in recent yearsJ t6e tra+itiona! a+vertisin* me+ia seem to e !osin* t6eir *ri. -i*ita! revo!ution 6as c6an*e+ t6e 7ay consumers !earn an+ ta!& aout ran+s suc6 as aceoo& an+ Insta*ram oer comanies a 7ay to romote ro+ucts an+ services in a more re!axe+ environment. %ari*o!+ Comany inten+e+ ee+ac&
to
exc6an*e
rom
an+
t6eir
*ets
customers
+irect!y. Socia! net7or&s connect 7it6 a 7or!+ o otentia! customers t6at can vie7 your
comany
rom
a
+ierent
ersective. at6er t6an seein* your comany
as
Ktryin*
to
se!!K
somet6in*9 t6e socia! net7or& can see a comany t6at is in touc6 7it6 eo!e on a more ersona! !eve!. T6is can 6e! !essen t6e +ivi+e et7een t6e comany an+ t6e uyer9 76ic6 in turn resents a more aea!in* an+ ami!iar ima*e o t6e comany. or exam!e9 customer may ost icture 7it6 a comment 6as ta* /ee! res6 ater 6avin* %ari*o!+ "ee! res6 ruit :uices or+er to stimu!ate t6e %ari*o!+ "ee! res6 mar&et tren+. %ari*o!+ "ee! res6 6a+ or*ani
strate*y at resent an+ most o contests not reDuire a urc6ase. T6e i+ea is to romote your ran+ an+ ut your !o*o an+ name in ront o t6e u!ic rat6er t6an ma&e money t6rou*6 a 6ar+;se!! camai*n. %ari*o!+ "ee! res6 6a+ not een a sonsors6i to any events 6eretoore. Sonsorin* contests can rin* attention to t6eir ro+uct 7it6out comany overtness an+ a!e to ui!+ stron*er consumer;ran+ connection an+ ran+ resonance. )e su**est %ari*o!+ Comany can con+uct some sonsors6i ro*ram t6at re!ate+ in romotes 6ea!t6y an+ active !ivin*. or exam!e !i&e c6arita!e event an+ 7or!+ :uice conerences. Accor+in* to t6is sonsors6i events9 t6e comany a!e to increasin* ran+ a7areness9 76ic6 6e!s to *enerate consumer reerence an+ to oster ran+ !oya!ty.
25
#.0 inancia!
5.1 Marketin! /#"!et
Sales
Cele/rity En"orsement oa"sho' Promotin! o!istic
i*ure 1 %ar&etin* u+*et !an is an estimate+ ro:ection o costs reDuire+ to romote a usiness8 ro+ucts or services. -ue to mar&etin* u+*et !an aect most o t6e area o a usiness9 so a mar&etin* u+*et !an is a crucia! t6in*s to +etermine t6e comany? success. Ot6ers t6an a+vertisin* an+ romotions9 a u+*et !an must cover t6e many areas o !annin*9 ricin* an+ +istriutin* t6e ro+uct or service to &ee a comany stay cometitive an+ maximi
t6e t6ir+ arties. oa+ s6o7 event 7i!! e t6e ourt6 t6in* t6at 6ave to invest more. %ari*o!+ 7i!! 6avin* a oot6 +urin* t6e event to romote an+ teac6 t6eir customers in c6oosin* res6 ruit :uices.
5.2 Sales orecastin! 3500000 3000000 2500000 2000000 1500000 1000000 500000 0
ear
2014
2015
2016
201%
i*ure 2 T6e i*ure 2 aove is s6o7n t6at t6e orecastin* sa!es o t6e %ari*o!+ ee! res6 in t6e 4 years time 76ic6 rom 2014 to 2013. %ari*o!+ usin* t6e o++ ricin* strate*y so it estimate t6e sa!es orecastin* in 2014 7i!! e %1#09 000 76ic6 rice set as %(.,, or 2 !iter an+ 1 !iter at %4.4,. rom t6e *ra6 as s6o7n9 it is ovious!y s6o7 t6at t6e sa!es o %ari*o!+ 7i!! e increase rom %1#09 000 in year 2014 to %$009 000 in year 2013. 120000 100000 )0000 60000
(i7e" cost
40000
8aria/le cost
20000 0 2014 2015 2016 201%
i*ure $ T6e !ine c6art aove s6o7n t6e rea&;even ana!ysis o t6e comany. 5rea&;even is to +etermine t6e oint at 76ic6 revenue receive+ eDua!s t6e costs associate+ 7it6 receivin*
2%
t6e revenue. It estimate t6at %ari*o!+ 7i!! 6ave % 2(9 $00 or t6e ixe+ cost in t6is 4 years an+ % $09 000 or t6e varia!e cost. '.0 Contro! Product control
%ari*o!+ ee! res6 :uice is a 7e!!;&no7n :uice an+ t6eir ro+uct !ine consist o %ari*o!+ "ee! res6 an+ %ari*o!+ "ee! res6 no su*ar a++e+. %ari*o!+ !aunc6e+ t6e ro+uct in +ierence si
-urin* t6e estiva! season9
%ari*o!+ can come out some ne7 an+ res6 +esi*n ac&a*in* re!ate+ to t6e estiva! to attract consumer to urc6ase it. It can catc6 consumer attention in a cro7+e+ retai! sace +urin* t6e estiva! an+ a!so +ierentiates a ro+uct rom its cometitors an+ rivate !ae!s. Price control
%ari*o!+ "ee! res6 must contro! its se!!in* rice to maintain t6eir existin* mar&et an+ ne7 mar&et. T6e se!!in* rice must 6ave no i* +ierent 7it6 t6eir main cometitor?s rice 76ic6 are Troicana9 Sun&ist9 an+ FN. or exam!e o 1 !iter %ari*o!+ "ee! res6 ruit :uice costs %4.4,9 FN costs %4.,09 Sun&ist costs %4.,0 an+ ruit Tree costs %#.00. T6e simi!ar rice 7i!! ma&e t6e consumers to comare an+ c6oose 76ic6 ro+ucts t6ey 7ant to uy. 5ecause o t6e syc6o!o*ica! eect9 7e stron*!y recommen+e+ %ari*o!+ use t6e o++ ricin* strate*y 76ic6 t6e comany ix a rice 76ose !ast +i*its are o++ i*ure /Exam!e % (.,,. O++ rices aear to reresent ar*ains or savin*s an+ t6ereore encoura*e uyin*. Consumers ten+ to react very ositive!y to t6ese ricin* tec6niDues. 5esi+es9 %ari*o!+ "ee! res6 must maintain t6eir mar&et;oriente+ ricin* in or+er to ma&e t6eir ro+uct aor+a!e y every customer. 2)
Last9 +iscount an+ romotion ro*ram 7i!! a!7ays attract customers. In or+er to increase ro+uct sa!es an+ ac6ieve 7in;7in strate*y9 %ari*o!+ ee! res6 6ave oer a un+!in* ricin* strate*y. T6ey !ace same !avor o ruit :uice to*et6er in a sin*!e ac&a*e an+ se!!in* or a !o7er rice t6an 7ou!+ e c6ar*e+ i t6e items 7ere so!+ searate!y. T6e ac&a*e usua!!y inc!u+es t7o re*u!ar si
)e su**est t6at %ari*o!+ must 6ave a *oo+ re!ations6i 7it6 t6eir retai!ers 76ic6 are Aeon9 Tesco9 >iant9 an+ Econsave. T6ey are amon* t6e est retai!ers in %a!aysia. So i 7e se!! our ro+uct t6ere9 it 7i!! ma&e our ro+uct ou!ar an+ easy to *et ecause t6ey 6ave a !ot o ranc6es 76ic6 is at eac6 state. No7a+ays9 eo!e are see&in* or convenience. So t6e retai! s6o a!so inc!u+e+ t6e 3;11 store9 convenience s6o9 minimar&et9 an+ suermar&et. %ari*o!+ "ee! res6 can ma&e sure t6ey 6ave enou*6 ro+ucts to +istriute to a!! !ocation an+ ma&e t6eir !oya!ty customer *et t6eir ro+ucts easi!y. urt6ermore9 %ari*o!+ can use t6eir o7n transort an+ revent use t6e t6ir+;arty !o*istic. T6is is ecause %ari*o!+ can imme+iate!y sent t6eir ro+ucts to t6e +istriution on time. %ari*o!+ can increase t6eir sa!es an+ ma&e sure t6eir ro+ucts is not exire+ an+ a!7ays res6 to t6eir customers. T6ey can a!so 6e! t6emse!ves to romote t6eir %ari*o!+ "ee! res6 +ue to t6e stic&er on t6e !orry 7i!! attract t6e a7areness o u!ic an+ t6e +escrition an+ ima*e 7i!! easi!y ersua+e eo!e uy an+ try it. Aout t6eir 7are6ousin*9 %ari*o!+ can ui!+ u a mi++!e oint o a!! t6e +istriution !ace9 t6is is ecause t6e +istance to sen+ to a!! !ace 7i!! not e a !ar*e time +ierent an+ a!so can *uarantee t6eir %ari*o!+ "ee! res6 is a!7ays res6. Promotion control
S!o*an o %ari*o!+ "ee! res6 BAny res6er9 you 7i!! 6ave to ee! it yourse! 7i!! !ay a !ar*e ro!e in im!ementin* t6e +ierent mar&etin* ro*rams. @o7ever9 t6is osition 6as not yet een i!!e+9 ut it is t6e irst mi!estone t6at must e co m!ete+. )e +eci+e to ocus 2*
on imrove in t6e erormance o any romotion activities !i&e entertainin* an+ excitin* contest to u!ic or exam!e vi+eo contest an+ vote contest. T6is is an a++in* on activities to t6e roa+s6o7 ro*ram 76ic6 6as con+uct y %ari*o!+ current!y an+ as to matc6in* t6e s!o*an. In a++ition to9 %ari*o!+ "ee! res6 can romote t6eir ruit :uices via sonsors6i ro*ram to create ran+ a7areness. 5ot6 o t6e arties can ac6ieve 7in;7in situation accor+in* to t6is sonsors6i ro*ram. Accor+in* to t6is ro*ram9 7e 7i!! romote t6e ne7 ac&a*in* o %ari*o!+ "ee! res6 most!y to t6e estiva! events in or+er to catc6 attention o customers an+ to over a ne7 !ea.
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