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Allama Iqbal Open University
Subject Title: Business Research
Presented By: Adeel Ahmad Presented To: Mr.Farooq Qaisar
manager researcher relationship in a business research project.
Defin Defi nit itio ion n of of Re Rese sea arc rch h Why Wh y St Stu udy Re Rese sea arc rch h? Diff Di ffer eren entt Sty Style les s of Re Rese sear arch ch Wha Wh at is Go Good Re Rese sea arc rch h? The Th e Mana Manage gerr-Re Rese sear arch cher er Relat Relatio ions nshi hip p Mana Ma nage gerr-Re Rese sear arch cher er Co Conf nflilict cts s Inte In tern rnal al vs. vs. Ex Exte tern rnal al Res Resea earch rcher ers s Type Ty pes s of of Stu Studi dies es Use Used d to to do do Res Resea earch rch
Definition of Research Research is th the organized and systematic inquiry or investigation which provides provide s information for solving a problem or finding answers to a complex issue.
What is business research?
Rese Resear arch ch pr prov ovid ides es the the need needed ed information that guides managers to make informed decisions to successfully deal with problems.
Why Managers need Better Information
Global Global and dom domest estic ic com compet petiti ition on is more more vigorous Fo Forr pro robl blem em so solv lviing Fo Forr dec ecis isio ion n mak makiing For Planning For controling
The Value of Acquiring Skills To ga gath ther er mor more e info inform rmat atio ion n bef befor ore e selecting a course of action To do a hig highh-le level vel re rese sear arch ch st stud udy y To un unde ders rsta tand nd re rese sear arch ch de desi sign gn To eva evalu luat ate e an and d res resol olve ve a curre current nt management dilemma To es esta tabl blis ish h a car caree eerr as as a res resea earc rch h specialist
Different Styles of Research 1.Applied re rese sea arch Is to sol solve ve a curr curren entt prob problem lem fac faced ed by th the e manager in the work setting, demanding a timely solution. 2. 2.Ba Basic sic re rese sear arch ch (fun (funda damen menta tal, l, pure pure)) Is to ge gene nerat rate e a bod body y of kno knowl wled edge ge by try trying ing to to comprehend how certain problems that occur in organizations can be solved. The fin findi ding ngs s of such such res resea earch rch con contri tribu bute te to to the the building of knowledge in the various functional areas of business.
The Rese sea arch Cy Cycl cle e QU QUES ESTI TION ONIN ING G PL ANNING GATH THE ERING SO SORTI RTING NG & SIF SIFTI TING NG SY SYNT NTHE HESI SIZI ZING NG EVALUATING RE REP PORTI TIN NG*
What is Good Research? Confo Conforms rms to the the cha charac racte terist ristics ics of the scie scient ntifi ific c method ± ± ± ± ± ± ± ± ±
Purpose Purpo se clea clearly rly def define ined d Resea Res earch rch proc process ess deta detaile iled d Research Resea rch desig design n thorou thoroughly ghly plan planned ned High ethi ethical cal stand standards ards app applied lied Limitations frankly revealed Adequate Adeq uate anal analysis ysis for for decisiondecision-make maker¶s r¶s needs needs Finding Find ings s prese presented nted unam unambigu biguously ously Conclu Con clusio sions ns jus justif tified ied Researcher Resea rcher¶s ¶s exp experie erience nce refl reflecte ected d
Why Managers should Know Research? fa faci cililita tate tes s good good dec decis isio ion n maki making ng becom become e dis discri crimi minat nating ing abo about ut res resear earch ch findings pr prev even entt ve vest sted ed in inte tere rest sts s educat educates es to sha share re per pertin tinent ent and rel releva evant nt information with with researcher
The Manager-Resea Manager-Researcher rcher Relationship Man anag ager er¶s ¶s ob obliliga gati tion ons s ± Spe Specif cify y pro proble blems ms ± Provi Provide de adequate adequate backgroun background d information information ± Access to to company company informatio information n gatekeepe gatekeepers rs
Re Rese sear arch cher er¶s ¶s obl oblig igat atio ions ns ± Deve Develop lop a creativ creative e research research design design ± Provi Provide de answer answers s to important important business business questions
Internal vs. External Researchers Ex Exttern rna al Re Rese sea arc rch hers ± Ad Adva vant ntag ages es:: Diverg Divergent ent and Con Conver vergen gentt thin thinking king Experi Experience ence from sever several al situation situations s in differen differentt types types of of organizations Usually Usually,, external external resear researchers chers have better better technica technicall training training
± Di Disa sadv dvan anta tage ges: s: Takes time to know and understa understand nd the the organiz organizationa ationall system Rap Rappor portt and and coopera cooperatio tion n from from staff staff not easy easy Not avail available able for for evaluat evaluation ion after after implemen implementat tation ion Costs mo money
Types Type s of Studies Used to do Research Reporti tin ng Study ± Provi Provides des an an account account or simulati simulation on of some some data or generate some statistics Research Research design design does not have have to to be compl complex ex and require inferences for a project to be called research. Purists Purists do do not qual qualify ify this this as resear research; ch; some some authors consider investigative reporting as a candidate for being called research.
Practical Study Ibrahim Fi Fibers Limited is situated at Ibrahim Centre,15 club Road Faislaabad Faislaabad.Ibrahim .Ibrahim Fibers Pakistan-based company. The Limited is a Pakistan-based principal business of the Company Com pany is manufacture and sale of polyester staple fiber (PSF) and yarn. The Company¶s textile product range includes Clock Tower Brand, A.A. Brand and Gold Star Brand. The Company¶s manufacturing units are located at Faisalabad in the Province of Punjab.
Questionnaire Q. Why manager should follow subjective approach while dealing with researcher? Ans. Because we are proffessional we faces only as solution of particular approach. Q. What are the obligation of managers m anagers in research work? Ans. Specify problems Provide adequate background information informati on Access to company information gatekeepers
Questionnaire Q. What are the obligation of Researcher in research work? Ans. Develop a creative research design Provide answers to important business questions Q. Why manager needs to develop good relation with researcher? Ans. Because they are working for common goal and manager has to learn the methodology of research.He has to learn new trends and procedures from researcher so they should develop goal relation.