MAN POWER RESOURCING IN RELIANCE JIO Summer Training Project Report sumitte! in partia" #u"#i"ment o# t$e Re%uirement #or t$e &ip"oma o# Post Gra!uate &ip"oma in Management At Jaipuria Institute o# Management' Luc(no) *+,SU.ES/I RASTOGI
JL01PG&M023
Super4isor,Super4iso r,- Preeti Sing$ 5 /R #ie"! manager' emp"o6ee engagement 7 at Re"iance Jio In#ocomm' gomti nagar Luc(no)
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TO W/OMSOE8ER IT MA+ CONCERN
This is to certify that the Summer Project Study Report, Titled “MAN POWER RESOUR!N" !N RE#!ANE $!O !N%OOMM& su'mitted 'y Ms( Su)eshi Rsdto*i as partial fulfilme+t of reuireme+t of the t-o year P".M /0123401256 is a 'o+afide -or) carried out 'y the stude+t at our !+stitute(
This Summer Project Study is her ori*i+al -or) a+d has +ot 'ee+ su'mitted to a+y other U+i7ersity8!+stitute( PRO9: R:. Oj$a
PRO9: R:. Oj$a
Project Super4isor ;Preeti Sing$ PG&M
Program &irector-
&ate, P"ace, Jaipuria Institute o# Management' Luc(no)
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TO W/OMSOE8ER IT MA+ CONCERN
This is to certify that the Summer Project Study Report, Titled “MAN POWER RESOUR!N" !N RE#!ANE $!O !N%OOMM& su'mitted 'y Ms( Su)eshi Rsdto*i as partial fulfilme+t of reuireme+t of the t-o year P".M /0123401256 is a 'o+afide -or) carried out 'y the stude+t at our !+stitute(
This Summer Project Study is her ori*i+al -or) a+d has +ot 'ee+ su'mitted to a+y other U+i7ersity8!+stitute( PRO9: R:. Oj$a
PRO9: R:. Oj$a
Project Super4isor ;Preeti Sing$ PG&M
Program &irector-
&ate, P"ace, Jaipuria Institute o# Management' Luc(no)
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&ECLARATION &ECLARATION CERTI9ICATE CERTI9ICATE *+ STU&ENT
!, Su)eshi Rasto*i, stude+t of P".M 'atch /01294212:6 declare that the project e+titled Ma+ po-er resourci+* i+ relia+ce jio i+focomm, is my o-+ -or) co+ducted u+der the super7isio+ of Mrs( Preeti Si+*h, ;R %ield ma+a*er as a partial fulfilme+t of Summer !+ter+ship Pro*ram for the course of P".M su'mitted to the Placeme+t Team a+d $aipuria !+stitute of Ma+a*eme+t, #uc)+o! further declare that to the 'est of my )+o-led*e the project does +ot co+tai+ a+y part of a+y -or) -hich has 'ee+ su'mitted for a+y other project either i+ this i+stitute or i+ a+y other -ithout proper citatio+(
P"ace, Jaipuria Institute o# Management' Luc(no)
&ate, June <2' <=02 Signature o# t$e Can!i!ate,
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ATTENDANCE CERTIFICA CERTIFICATE TE
This is to certify that Ms. Sukeshi Rastogi has completed her Summer Internship on project project Man power resourcing resourcing in Reliance Reliance io Infocomm! Infocomm! from T# T# 1" M$% 2&1" to 3& '() 2&1". 2&1". *urig this period her attendance has +een satisfactory.
(Signature of Company Mentor with Seal) Name of Indutry Mentor! "reeti Singh Conta#t no$ And e%mail Deignation! &R 'eld manager Date! "la#e!
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AC.NOWLE&GEMENTMy summer i+ter+ship e
)ee+ i+terest sho-+ duri+* my trai+i+* a+d i+ my project that -ill *o a lo+* -ay i+ my career( ! deli'erate my profou+d se+se of *ratitude to her for *i7i+* me practical i+si*hts i+to the ;R Solutio+s !+dustry 'y -ay of his rich perso+al corporate e
! o-e my tha+)s to my faculty me+tor at $aipuria !+stitute of Ma+a*eme+t, Mr( .heeraj Mishra, for for his his co+st co+sta+t a+t *uid *uida+ a+ce ce,, co+st co+stru ruct cti7 i7ee crit critic icis ism m a+d 7alu 7alua'l a'lee su** su**es esti tio+s o+s to-a to-ard rdss the the impro7eme+t of the prese+tatio+ of my -or)( !t is +ot a si+*le perso+@s effort -hich is sufficie+t for the accomplishme+t of a research( arious factors, situatio+s a+d people i+te*rate to pro7ide the 'ac)*rou+d for the accomplishme+t of a tas)( ! also si+cerely tha+) all my faculty mem'ers a+d the placeme+t cell of $aipuria for allo-i+* me to ta)e up this project( ! e
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E>ECUTI8E SUMMAR+ Project Tit"e B Ma+po-er resourci+* i+ Relia+ce $io !+focomm &urationB 5 -ee)s P"ace o# Wor( B #uc)+oOrgani?ation B Relia+ce $io Compan6 Gui!e B Mrs(Preeti Si+*h
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TA*LE O9 CONTENT$ Title age /'se Standard 0ormat as per $nneure $4 2. 5erti6cate from 0aculty Mentor /'se Standard 0ormat as per $nneure 74 3. 5erti6cate from 5ompany /'se Standard 0ormat as per $nneure 54 ,. Student *eclaration /'se Standard 0ormat as per $nneure *4 -. $cknowledgement ". )ecuti8e Summary 9. 5ontents :. ;ist of Ta+les <. ;ist of 0igures 1&. 5hapters
Chapter INTR*D+CTI*N $ Industry =8er8iew 1.2 ro+lem Statement 1.3 Rationale of the ro+lem 1., Methodology 1.- Scope of the Study 1." ;imitations of the Study
Chapter , DETAI-S *F T&E *R.ANI/ATI*N ,$ Introduction 2.2 The =rgani>ation 2.2.1 roducts ? Ser8ices and rocesses? 0acilities 2.2.2 =rgani>ation Structure 2.2.3 #R ractices 2.2., 5ompetition $nalysis 2.2.- Industry $nalysis 9
2.3 =rgani>ation 7usiness ro6le 2., =ther Rele8ant Information 2.- S@=T $nalysis of 5ompany 2." )ST); 0ramework $nalysis of 5ompany 2.9 Michael orterAs 0i8e 0orces ModelB Industry $nalysis 2.: 5onclusion
Chapter 0 T&E "R*1-EM *N &AND 0$ Introduction 3.2 ro+lem $rea Identi6cation 3.3 *escription of the Task? o+ 3., *etailed $nalysis of the Task 3.- 5riticality of the Task 3." 5onclusion
Chapter 2 -EARNIN. *+TC*MES 2$ 5omprehension of the Task ,.2 ro+lems faced during $ccomplishment of the Task ,.3 Methods adopted to sol8e the ro+lems ,., Monitoring of erformance on *aily 7asis ,.- =8erall ;earning from the Task ,." 5onclusion
Chapter 3 REC*MMENDATI*NS 3$ 7rief *escription of Recommendations -.2 *etails of )ach Recommendation! *iscussion of Its Technical Suita+ility! )conomic usti6cation and 0easi+ility of Implementation. -.3 Suggested Scheme of Implementation! recautions and Monitoring Systems -., 5onclusion
Chapter 4 C*NC-+DIN. REMAR5S :
4$ Summary ".2 Cains from the roject ".3 ;imitations of the roject "., Scope for 0urther @ork ".- 5onclusion 11. References 12. $ppendices
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C/P 0- INTRO&UCTION 0:0 IN&USTR+ O8ER8IEW !+dia is curre+tly the -orld@s seco+d4lar*est telecommu+icatio+s mar)et a+d has re*istered stro+* *ro-th i+ the past decade a+d half( The !+dia+ mo'ile eco+omy is *ro-i+* rapidly a+d -ill co+tri'ute su'sta+tially to !+dia@s *ross domestic product /".P6, accordi+* to report prepared 'y "lo'al System for Mo'ile Associatio+ /"SMA6 i+ colla'oratio+ -ith the Costo+ o+sulti+* "roup /C"6( The li'eral a+d reformist policies of the "o7er+me+t of !+dia ha7e 'ee+ i+strume+tal alo+* -ith stro+* co+sumer dema+d i+ the rapid *ro-th i+ the !+dia+ telecom sector( The *o7er+me+t has e+a'led easy mar)et access to telecom euipme+t a+d a fair a+d proacti7e re*ulatory frame-or) that has e+sured a7aila'ility of telecom ser7ices to co+sumer at afforda'le prices( The dere*ulatio+ of forei*+ direct i+7estme+t /%.!6 +orms has made the sector o+e of the fastest *ro-i+* a+d a top fi7e employme+t opportu+ity *e+erator i+ the cou+try(
MAR5ET SI/E
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.ri7e+ 'y stro+* adoptio+ of data co+sumptio+ o+ ha+dheld de7ices, the total mo'ile ser7ices mar)et re7e+ue i+ !+dia is e
DI.ITI-I/ATI*N IN INDIA The !+dia+ eco+omy, -hich is curre+tly 91 perce+t di*iti?ed, is e
.o6ernment Initiati6e in Tele#om Indutry The *o7er+me+t has fast4trac)ed reforms i+ the telecom sector a+d co+ti+ues to 'e proacti7e i+ pro7idi+* room for *ro-th for telecom compa+ies( Some of the other major i+itiati7es ta)e+ 'y the *o7er+me+t are as follo-sB 12
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The Telecom Re*ulatory Authority of !+dia /TRA!6 has directed the telecom compa+ies or mo'ile operators to compe+sate the co+sumers i+ the e7e+t of dropped calls -ith a 7ie- to reduce the i+creasi+* +um'er of dropped calls(
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With a 7ie- to e+coura*e co+solidatio+ i+ the telecom sector, the "o7er+me+t of !+dia has appro7ed the rules for spectrum tradi+* that -ill allo- telecom compa+ies to 'uy a+d sell ri*hts to u+used spectrum amo+* themsel7es( The U+io+ a'i+et chaired 'y the Prime Mi+ister, Mr Nare+draModi, *a7e its appro7al to the *uideli+es o+ spectrum( shari+*, aimed to impro7e spectral efficie+cy a+d uality of ser7ice, 'ased o+ the recomme+datio+s of the Telecom Re*ulatory Authority of !+dia /TRA!6(
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The e+tral "o7er+me+t@s se7eral i+itiati7es to promote ma+ufacturi+* i+ the cou+try, such as HMa)e i+ !+dia@ campai*+ appears to ha7e had a positi7e impact o+ mo'ile ha+dsets ma+ufacturi+* i+ the cou+try( ompa+ies li)e Samsu+*, Microma< a+d Spice had 'ee+ assem'li+* ha+dsets i+ the cou+try already( Iiaomi a+d Motorola, alo+* -ith #e+o7o ha7e also started assem'ly of smartpho+es i+ !+dia( %irms li)e ;T, Asus a+d "io+ee too ha7e sho-+ i+terest i+ setti+* up a ma+ufacturi+* 'ase i+ the cou+try(
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The "o7er+me+t of !+dia pla+s to roll out free hi*h4speed Wi%i i+ 0,911 cities a+d to-+s across the cou+try o7er the +e
0:
0:@ RATIONALE O9 T/E PRO*LEM, Primar6 Ojecti4e
To study the recruitme+t process i+ +e-ly esta'lished i+dustry( 13
Structured uestio++aire method adopted to )+o- the efficie+cy of ;R practices i+ the or*a+i?atio+( Secon!ar6 ojecti4e • •
To study the ;R practices follo-ed i+ the i+dustry( ;o- lead *e+eratio+ of the employees is differe+t from other i+dustry
0: MET/O&OLOG+, Primar6 &ata-
Structured uestio++aire method is used for collecti+* i+formatio+ a+d feed'ac) from the +e joi+ers re*ardi+* their hiri+* process u+derta)e+ at Relia+ce $io( Secon!r6 &ata-
! referred the i+ter+et to collect i+formatio+ -hich could +ot 'e *athered from compa+y people( ! ha7e also *o+e throu*h the M!S of the compa+y for refere+ce( Oser4ation-
! perso+ally o'ser7ed the tale+t acuisitio+ procedures re+dered 'y Mrs Preeti Si+*h, Se+ior E
0:1 SCOPE O9 T/E STU&+!+ the rece+t days, the ;R .epartme+t of a+y or*a+i?atio+ is 7ested -ith the respo+si'ility of pro7idi+* *ood huma+ capital to a+ or*a+i?atio+( !+ order to perform this fu+ctio+, they use the follo-i+* methods 7i?4 • • • • •
!de+tifyi+* the reuisite tale+t Ri*ht Selectio+ of the Tale+t Ali*+i+* the acuired Tale+t -ith the *oals a+d o'jecti7es of the firm .e7elopi+* a+d +urturi+* the Tale+t Retai+i+* the Tale+t
1,
;uma+ Resource .e7elopme+t is a modest attempt to prese+t a comprehe+si7e treatme+t of co+cept, pri+ciple, fu+ctio+s a+d tech+iues of ;uma+ Resource .e7elopme+t i+ the co+te
0:2 LIMITATION O9 T/E STU&+arious limitatio+s occurred i+ performi+* this tas) are4 •
The employees fou+d it difficult to a+s-er uestio+s properly 'ecause of their 'usy -or)
• •
schedule( Total time allo-ed 'y the compa+y to do the project -as limited All the i+formatio+ reuired -as +ot a7aila'le 'y the compa+y for co+fide+tial +orms
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a+d sta+dards The a+s-er *i7e+ 'y the respo+de+ts ha7e to 'e 'elie7ed a+d ha7e to 'e ta)e+ for *ra+ted as truly reflecti+* their perceptio+(
C$apter <- &ETAILS O9 T/E ORGANIBATION<:0 INTRO&UCTION,
RIRelia+ce is !+dia@s lar*est pri7ate sector compa+y o+ )ey fi+a+cial parameters( !ts is a si*+ifica+t *lo'al player i+ i+te*rated e+er*y 7alue chai+, has a *ro-i+* prese+ce i+ retail i+dustry a+d di*ital ser7ices i+ !+dia( R!# is 'uilt o+ stro+* 7alues, i+corporates the culture of safety, i+te*rity a+d commitme+t( R!# is dedicated to its 7isio+ of part+eri+* !+dia@s eco+omic *ro-th a+d social -ell'ei+*( R!# attempts to 'e a product a+d ser7ice leader across its i+dustries a+d a perfect -or)place a+d
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a'o7e all to create lo+* term 7alue for its sta)eholders a+d the society( !t is i+to follo-i+* 'usi+ess4 • • • • • •
Refi+i+* a+d Mar)eti+*4 Petroleum refi+i+* Petrochemicals4 Polyester, Polymers, %i'er !+termediates, Elastomers a+d hemicals Oil a+d "as4 E "as Retail4 Pa+ !+dia footpri+t i+ or*a+i?ed retail $!O !+focomm4 .i*ital Ser7ices Media a+d E+tertai+me+t4 Croadcasti+* a+d .i*ital properties
Inspiring Peop"eR!# i+spires its people to pursue *oals i+ the face of challe+*es, a+d co+7ert those challe+*es i+to opportu+ities( R!# 'elie7es i+ creati+* a compete+cy frame-or)( This e+a'les it to i+stitutio+ali?e the spirit of e+trepre+eurship a+d de7elop a+ ecosystem of collecti7e o-+ership( R!# employs o7er 03,111 people, each of -hom are e+coura*ed to lead the 7alue4creatio+ jour+ey, a+d 'ecome e
lear commu+icatio+ of 7isio+ a+d purpose Moti7ate a+d i+spire employees to succeed a+d aspire for the 'est *lo'ally .e7elop capa'ility throu*h co+ti+uous lear+i+* Sho- passio+ to e
Inspiring Sustainai"it6-
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Sustai+a'ility at R!# is a com'i+atio+ of small, 'ut critical steps, -hich help redefi+e the future for 'usi+esses a+d for the +atio+( R!#@s sustai+a'ility i+itiati7es are *eared 'y the dream of its %ou+der hairma+ #ate Shri .hiru'hai Am'a+i, -ho e+7isio+ed !+dia as a superpo-er i+ -hich the i+dustry, *o7er+me+t a+d society part+er each other co+structi7ely( R!#@s SR i+itiati7es help ele7ate the uality of life of millio+s( !t see)s to touch a+d tra+sform li7es 'y promoti+* healthcare, educatio+, rural -ell'ei+* a+d employme+t opportu+ities( R!# aims to co+ti+ue its efforts to 'uild o+ its traditio+ of social respo+si'ility to empo-er people a+d deepe+ its social e+*a*eme+ts(
<:< T/E ORGANIBATION
RE-IANCE 7I* INF*C*MM
;ome to the -orld@s seco+d lar*est populatio+ of 2(0 'illio+, !+dia is a you+* +atio+ -ith 5F of its populatio+ u+der the a*e of 9 years( !t has a fast *ro-i+* di*ital audie+ce -ith J11 millio+ mo'ile co++ectio+s a+d o7er 011 millio+ i+ter+et users( Relia+ce thorou*hly 'elie7es i+ !+dia@s pote+tial to lead the -orld -ith its capa'ilities i+ i++o7atio+( To-ards that e+d, Relia+ce e+7isa*es creatio+ of a di*ital re7olutio+ i+ !+dia( Relia+ce $io aims to e+a'le this tra+sformatio+ 'y creati+* +ot just a cutti+*4ed*e 7oice a+d 'road'a+d +et-or), 'ut also a po-erful ecosystem o+ -hich a ra+*e of rich di*ital ser7ices -ill 'e e+a'led K a u+iue *ree+4field opportu+ity( The three4pro+*ed focus o+ 'road'a+d +et-or)s, afforda'le smartpho+es a+d the a7aila'ility of rich co+te+t a+d applicatio+s has e+a'led $io to create a+ i+te*rated 'usi+ess strate*y from the 7ery 'e*i++i+*, a+d today, $io is capa'le of offeri+* a u+iue com'i+atio+ of telecom, hi*h speed data, di*ital commerce, media a+d payme+t ser7ices( Relia+ce $io is creati+* the most e
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5 circles( This 'ri+*s the cumulati7e i+7estme+t i+ spectrum assets to +early Rs 3,111 crores( $io +o- has the lar*est footpri+t of li'erali?ed spectrum i+ the cou+try, acuired i+ a+ e
Relai+ce $io -ith a missio+ to ma)e !+dia .i*ital is a'out to i+troduce -ith offers li)e 'road'a+d ser7ice a+d di*ital ser7ice to corporate clie+ts a+d !+di7idual customers( True 3" olte4 %ace to face co+7ersatio+, Stri+* co++ecti7ity, Speedy i+ter+et co++ectio+, ideo calli+* 3 co+tacts at a time, Audio calli+* : co+tacts at a time, etc( ompa+y has already come up -ith T-o products %# smartpho+e -ith 7aria+ts4 Earth, Water Wi+d a+d %lame ha7i+* feature li)e True 3", No late+cy, "orilla *lass protectio+ fro+t a+d 'ac), Sile+t 'ac)*rou+d +oise, rystal clear 7oice, ;. 'ased 7ideo calli+*, .ual camera 'uild 2MP0MP, etc( ma+y more a+d #E. tele7isio+( Relai+ce $io is a'out to come up -ith almost e7ery retail electro+ic a+d electrical
products i+ the mar)et, that ca+ 'e easily accessi'le, easy to operate, easy to ha+dle, lomai+te+a+ce a+d superior uality features, i+ comi+* 3 to 9 years( •
A##or!a"e &e4ices, $io has -or)ed -ith all the leadi+* de7ice ma+ufacturers of the
-orld to e+sure a7aila'ility of 3" #TE smartpho+es across all price poi+ts K from ultra4 premium models o+ o+e ha+d, to e+try le7el models o+ the other(
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&igita" Currenc6, $io e+7isio+s a +e- !+dia -hich -ill use di*ital curre+cy i+stead of
paper mo+ey for a more secure a+d co+7e+ie+t -ay to tra+sact( $io Mo+ey, -ill play a crucial role i+ this 'y offeri+* a platform for u'iuitous, afforda'le a+d secure di*ital payme+ts( •
Jio &ri4e, Micro a+d small 'usi+esses -ill soo+ ha7e access to cutti+*4ed*e cloud
stora*e tech+olo*ies -hich -ere o+ce afforda'le to 'i* compa+ies o+ly, *i7i+* them a +e- ed*e to compete o+ a *lo'al la+dscape( $io .ri7e is a+ applicatio+ that 'ri+*s po-erful cloud capa'ilities to e7ery smartpho+e( Usi+* $io .ri7e, a+yo+e ca+ store, sy+chro+i?e a+d share a+y co+te+t 'et-ee+ o-+ de7ices a+d also -ith their frie+ds( •
&igita" E!ucation, Teachers a+d stude+ts from far flu+* areas ca+ co++ect -ith each
other, cro-d4source )+o-led*e a+d adapt +e- a*e lear+i+* tech+iues a+d thus lift the le7el of educatio+ to a completely differe+t pla+e(
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&igita" /ea"t$care, E
medical practitio+ers a'le to *ro- their practice -ithout co+strai+t, a+d pro7ide uality of life to the crores that ma)e up our cou+try( •
&igita" Entertainment an! socia" connecti4it6, $io hat is a po-erful commu+icatio+
applicatio+ that i+te*rates chat, 7oice, 7ideo calli+*, co+fere+ci+*, file shari+*, photo shari+* a+d much more( $io Play e+a'les users to -atch ;. T a+ytime, a+y-here o+ a+y de7ice, from hu+dreds of cha++els, across cate*ories a+d la+*ua*es( $io Ceats is a premier di*ital music streami+* ser7ice that *i7es i+sta+t access to millio+s of so+*s a+d curated playlists( $io Ma*s a+d $io Ne-s pro7ide access to the most popular collectio+ of ma*a?i+es a+d +e-s from leadi+* pu'lishi+* houses across multiple la+*ua*es( •
&igita" Entrepreneurs$ip, $io is 'uildi+* is a po-erful platform o+ -hich a ra+*e of
rich di*ital products a+d ser7ices ca+ 'e e+a'led 4 di*ital curre+cy, di*ital commerce, di*ital educatio+, di*ital healthcare, e4*o7er+a+ce, Smart ities, M0M a+d the !+ter+et of Thi+*s( !t does +ot matter -hether these ser7ices are created 'y $io itself, its ecosystem part+ers or a+yo+e *lo'ally( Relia+ce is committed to the pri+ciples of Net Neutrality(
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2.2.2 ORGANIZATION STRUCTURE
!+ this or*a+i?atio+, there is EO Mr( Pra+ayPatha) to -hom 7arious fu+ctio+al heads report li)e4 Mar)eti+* #M /Mrs( Cha7+aPa+dey6, ;uma+ Resource /Mr( A)hilesh Si+*h6, a+d %i+a+ce /Mr( .i
5)=
;ead #M
;ead ;R
;ead Sales
Mentor
;ead .e7ice
$rea #ead
#ead 5M
2&
#ead 0inance
;ead customer ser7ice .epartme+t
;ead hief Tech+ical Officer
ore Mum'ai relia+ce corporate/N;6 State4-ise ;ead Office /00 ircles6
UP East /5 ircles6
UP West hansi
Earana Danpu
Corakhp $llaha+a
;uckno
$io ircle Office /The Solitaire6 io io io
io
2.2.3 HR PRACTICES:
Today compa+ies are tryi+* to rei+7e+t ;R practices( #i)e-ise Relai+ce $io also is co+ti+uously adopti+* +e- cha+*es that ca+ 'e i+ mutual 'e+efit of their employees a+d or*a+i?atio+@s 'usi+ess( Relai+ce $io huma+ resource team is reco+fi*uri+* their ;R processes a+d ru+ i++o7ati7e employee e+*a*eme+t pro*rams to impro7e moti7atio+ amo+* employees a+d reduce costs( Relai+ce $io ;R practices i+cludes4 • • • • •
Tale+t Acuisitio+ a+d Tale+t Ma+a*eme+t Resourci+* from referrals, o+li+e portals, campus placeme+ts a+d -al) i+s( Payroll Admi+istratio+ ompe+satio+ Ma+a*eme+t Wor)force Ma+a*eme+t 21
2.2.4 COMPETETION ANALYSIS
ompetitio+ a+alysis deals -ith the competitors that the compa+y is faci+*( Relia+ce $io is a a*ai+ u+der a telecom sector -hich is focusi+* totally o+ 3", it is 'ri+*i+* out a +e- di*ital -orld( Relia+ce jio is focusi+* o+ to 'ri+* i+ the +e- tech+olo*y to ma)e a +e- di*ital -orld a+d let people e
ENTR+ LE8EL !+te< Aua 3*
MI& RANGE Moto " rd "e+
/IG/ EN& Samsu+* "ala
Moto E 0+d "e+
Samsu+* "ala
S5 Ed*e Samsu+* "ala
#" Spirit 3* #" "3 Stylus Samsu+* "ala
/01256, A: /01256, AJ TE Clade S5, S5 Oppo %2 /25)6 #" "
Ed*e So+y 9, 9 Premium #" Ne
Prime Samsu+* "ala
LG G4 Lumia 950, XL
: #e+o7o A5111 Gar'o+ Aura Microma< a+7as Ama?e Yureka Plus Xiaomi Redmi Note Lumia 550
Moto X Force u u+iue
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ompetitio+ a+alysis is the assessme+t of stre+*ths a+d -ea)+ess of curre+t a+d the pote+tial competitors(
2.2.5 INDUSTRY ANALYSIS:
Te"ecom suscrier ase epan!s sustantia""6•
!+dia is curre+tly the seco+d4lar*est telecommu+icatio+ mar)et a+d has the third hi*hest +um'er of i+ter+et users i+ the -orld(
•
Cet-ee+ % 1:425 !+dia@s telepho+e su'scri'er 'ase e
•
!+ Septem'er 0129, total telepho+e su'scriptio+ stood at 2,100(52 millio+, -hile tele4 de+sity -as at J1(QJ perce+t(
Wire"ess segment !ominates t$e mar(et•
!+dia@s telepho+e su'scri'er 'ase reached 2,100(52 millio+ i+ Septem'er, 0129
23
•
The -ireless se*me+t Q:(35 F of total telepho+e su'scriptio+s domi+ates the mar)et, -hile the -ire4li+e se*me+t accou+ts for the rest(
•
Ur'a+ re*io+s accou+t for 9J(9J F of telecom su'scriptio+s, -hile rural areas co+stitute the remai+i+*(
,$0 *R.ANI/ATI*N 1+SINESS "R*FI-E! Relia+ce $io !+focomm #td( ompa+y of Mr( Mu)esh . Am'a+i is comi+* -ith the latest tech+olo*y -hich cha+*ed Telecom ta* to a differe+t co+cept i(e( “.i*itali?atio+&( They are +ot o+ly comi+* -ith 3" 'ut they are a'out to lau+ch -ith a .i*ital platform( They ha7e 'ee+ re*ressi7ely -or)i+* si+ce year to ma)e this project the most successful o+e( $io mea+s 'lessi+* a+d yes this project is a+d -ill 'e 'lessi+* for customers as -ell as people -ho *ot employme+t from this 'ra+d +e- hu*e project( $io is +ot o+ly comi+* up -ith 3" !+ter+et 'ut -ith the po-erful ecosystem o+ -hich a ra+*e of rich di*ital ser7ices -ill 'e e+a'led K a u+iue *ree+4field opportu+ity( There first product -hich came out i+ the mar)et is there ha+dsets #% -hich is their o-+ 'ra+d( As they ha7e lau+ched +e-
tech+olo*y “o#TE&,
they ha7e
lau+ched supporta'le ha+dsets for the same( $io also made their o-+ customi?ed applicatio+s -hich are useful i+ to the customer@s %or E(*( $io Mo+ey, $io hat, $io Cu??, $io .ri7e a+d also a -e'site )+o-+ as A$!O -hich is a complete shoppi+* site -ith Relia+ce 'ra+d clothes, apparels etc(
2,
$io@s 7isio+ is to pro7ide di*ital ser7ices to all the mass a+d they do+@t -a+t it to remai+ a lu
<: OT/ER RELE8ANT IN9ORMATION,
Telecom Su'cri'er /Wireless >Wireli+e6 Total Su'scri'er F ha+*e o7er pre7ious uarter Ur'a+ Su'scri'er Rural Su'scri'er Mar)et share of Pri7ate Operators Mar)et share of PSU Operators Total Tele4de+sity Ur'a+ Tele4de+sity Rural Tele4de+sity
QQ5(3Q millio+ 0(5 9::(2J millio+ 32Q(2 millio+ JQ(JQF 21(22F :Q(J 23J(52 3J(:
Wireli+e7s Wireless Su'scri'ers Total Wireli+e Su'scri'er Total Wireless Su'scri'er Mar)et Share of Pri7ate Operators /Wireli+e6 Mar)et Share of PSU Operator /Wireli+e6 Mar)et Share of Pri7ate Operator /Wireless6 Mar)et Share of PSU Operator /Wireless6 Tele4de+sity /Wireli+e6 Tele4de+sity /Wireless6
0Q(9Q millio+ Q5Q(JQ millio+ 03(QF :9(1:F Q2(5JF J(0F 0(20F ::(0:F
!+ter+et Croad'a+d Su'scri'ers Croad'a+d su'scri'ers Narro-'a+d su'scri'ers Tota" Suscriers Wired !+ter+et Su'scri'ers Wireless !+ter+et Su'scri'ers Tota" Internet Suscriers
QQ(01 millio+ 2Q(1: millio+ 003:
2-
Ur'a+ !+ter+et Su'scri'ers Rural !+ter+et Su'scri'ers .ata Usa*e /Mo'ile users6 .ata Usa*e per su'scri'er per mo+th 4 "SM .ata Usa*e per su'scri'er per mo+th 4 .MA .ata Usa*e per su'scri'er per mo+th K Total/"SM.MA6
2Q1(5 millio+ 222(:5 millio+ JQ(15 MC 0:J(00 MC QQ(35 MC
<:1 SWOT ANAL+SIS O9 RELIANCE JIO IN9OCOMM, The prese+t SWOT for the Relia+ce $io -ould 'e4 STRENGT/S, •
Well esta'lished !+dia+ compa+y -ith *ood 'ra+d ima*e(
•
Cetter profita'ility of the compa+y(
•
Ample a+d compete+t ma+po-er(
•
;i*h de*ree of di7ersificatio+(
WEA.NESSES, •
3" is a +e- ser7ice i+ mar)et, ca+@t comme+t of its success yet
OPPURTINITIES, •
;i*h scope for e
•
Allia+ces a+d tie ups ca+ al-ays 'e a *ood opportu+ity(
•
E
2"
T/REATS, •
ompetitors li)e Airtel, odafo+e, .ocomo, Tele+or, Samsu+*, #e+o7o etc(
•
!+creasi+* prices of resources(
•
Strict Re*ulatio+s i+ this i+dustry(
<:2 PESTEL9 RAMEWOR., PESTE# a+alysis is used for determi+i+* the Political, Eco+omic, Social, Tech+olo*ical, E+7iro+me+tal a+d #e*al factors associated -ith a particular 'usi+ess( These factors ofte+ differ domestically a+d i+ter+atio+ally( !t pro7ides frame-or) for the +atio+al a+d multi+atio+al compa+ies a+d also miti*ates their ris)( 07 POLITICAL, These are all a'out ho- a+d to -hat de*ree a *o7er+me+t i+ter7e+es i+
'usi+ess( This ca+ i+clude K *o7er+me+t policy, ta< policy, la'our la-, e+7iro+me+tal la-, trade restrictio+s a+d so o+(!t is clear from the list a'o7e that political factors ofte+ ha7e a+ impact o+ or*a+isatio+s a+d ho- they do 'usi+ess( Or*a+isatio+s +eed to 'e a'le to respo+d to the curre+t a+d a+ticipated future le*islatio+, a+d adjust their mar)eti+* policy accordi+*ly( Relai+ce $io follo-s all the health a+d safety of la'our a+d e+7iro+me+tal policies a+d a'ides all ta< policies as -ell( <7 ECONOMIC, Eco+omic factors ha7e a si*+ifica+t impact o+ ho- a+ or*a+isatio+ does
'usi+ess a+d also ho- profita'le they are( %actors i+clude K eco+omic *ro-th, i+terest rates, e
@7 SOCIAL, these are the areas that i+7ol7e the shared 'elief a+d attitude of the populatio+(
These factors i+clude K populatio+ *ro-th, a*e distri'utio+, health co+scious+ess, a+d career attitudes a+d so o+( These factors are of particular i+terest as they ha7e a direct effect o+ ho- mar)eters u+dersta+d customers a+d -hat dri7es them( Relai+ce $io -ould 'e deeply affected 'y this factor( $io )eeps all these cultural, social, reli*ious, demo*raphical factors i+ mi+d a+d •
accordi+*ly pla+s the 'usi+ess acti7ities( $io *i7es their customers some e
•
customers( $io has feed'ac) mecha+ism “$io Portal& throu*h -hich e
7 TEC/NOLOGICAL,We all )+o- ho- fast the tech+olo*ical la+dscape cha+*es a+d ho-
this impacts the -ay compa+y mar)et their products a+d ser7ices( Tech+olo*ical factors affect mar)eti+* a+d the ma+a*eme+t thereof i+ three disti+ct -aysB Ne- -ays of produci+* *oods a+d ser7ices Ne- -ays of distri'uti+* *oods a+d ser7ices Ne- -ays of commu+icati+* -ith tar*et mar)ets a6 Poi+t of Sales /POS6 system at retail outlets use 'arcode readers a+d sca++ers to ide+tify a+ item, use pre4stored data to calculate the cost a+d *e+erate the total 'ill for the customer( '6 E+terprise Resource Pla++i+* systems help i+ i+te*rati+* all fu+ctio+s from -arehousi+* to distri'utio+, fro+t a+d 'ac) office store system a+d mercha+disi+*( c6 SAP used i+ store is a+ e+terprise resource pla++i+* system -hich pro7ides a+ i+te*rated solutio+ that i+corporates )ey operatio+s here( 17 EN8IRONMENTAL, These factors ha7e 'ecome importa+t due to the i+creasi+* scarcity
of ra- materials, pollutio+ tar*ets, doi+* 'usi+ess as a+ ethical a+d sustai+a'le compa+y, car'o+ footpri+t tar*ets set 'y *o7er+me+ts /this is a *ood e
27 LEGAL,#e*al factors i+clude4 health a+d safety, eual opportu+ities, ad7ertisi+*
sta+dards, co+sumer ri*hts a+d la-s, product la'elli+* a+d product safety(
!f a+
or*a+isatio+ trades +atio+ally this 'ecomes a 7ery tric)y area to *et ri*ht as each state has its o-+ set of rules a+d re*ulatio+s( $io is i+ a telecom a+d retail i+dustry, has to comply 'y certai+ la-s +amely4 Telecom Re*ulatory Authority of !+dia Act, 2QQ: /TRA!6, Sta+dard of uality of Wireless .ata Ser7ice Re*ulatio+s, 0129, uality of Croad'a+d Ser7ice Re*ulatio+, 0123, Telecom o+sumers omplai+t Redressal Re*ulatio+, 0123, etc(
<:D Mic$ae" Porters 9i4e 9orce Mo!e"- In!ustr6 Ana"6sis, Threat of (ew )ntrants
*egree of Ri8alry
Threats of Su+stitute
orterAs 0orces
7argaining ower of Suppliers
7argaining ower of 7uyers
2<
F
T$reats o# Ne) Entrants, Threats from +e- e+tra+ts@ i+creases competitio+ i+ some
particular sectors( !t depe+ds o+ 'arriers to +e- e+try i+ the i+dustry, i+itial i+7estme+ts a+d *o7er+me+t policies( Casically i+ Telecom sector this threat is lo-, -hereas, for real estate sector its hi*h( Till +o-, there does+@t e
T$reats o# Sustitutes, This threat affects the price elasticity of dema+d for the
product a+d ma)es dema+d cur7e more elastic, as customers ha7e more optio+s i+ the mar)et for a particular product or ser7ice( !t depe+ds o+ follo-i+* parameters4 ustomer@s -illi+*+ess to su'stitute, Relati7e price a+d compariso+ of su'stitute product a+d ser7ices a+d S-itchi+* costs to su'stitute( !+ 3" ser7ices there is +o as such po-erful su'stitute a7aila'le i+ mar)et soo+ may e
*argaining Po)er o# Supp"ier, This affects the price elasticity of the offeri+* i+ a+
i+dustry( ;i*her the 'ar*ai+i+* po-er of supplier leads to hi*her price of product or ser7ice a+d ma)es dema+d cur7e less elastic( Parameters o+ -hich it depe+ds i+ Telecom sector4 Ma+y 'uyers a+d fe- domi+a+t suppliers i+ the mar)et( Cut it is +ot much i+ telecom sector( F
*argaining Po)er o# *u6ers, ;i*h 'ar*ai+i+* po-er of 'uyers leads to lo- price of
a product or ser7ice( Normally 'uyers ha7e hi*h 'ar*ai+i+* po-er i+ case of lar*e +um'er of su'stitute i+ the mar)et a+d hi*h s-itchi+* costs 'y users leadi+* to hi*h competitio+= as a result it affects the profita'ility of the compa+ies( !+ case of Telecom i+dustryha7i+* ma+y operators, su'scri'ers ha7e the 'ar*ai+i+* po-er 'ut as $io is comi+* up -ith 3" -hich is +e- i+ the i+dustry -ith +o other operator -ould pro7ide so soo+ he+ce curre+tly 'ar*ai+i+* po-er -ill 'e lo-(
3&
F
Intensit6 o# Ri4a"r6, ;i*h i+te+sity of competitio+ i+ i+dustry decreases
attracti7e+ess of the ser7ice a+d product( !+ Telecom sector the ri7alry is o'7iously hi*h there are ma+y players4 CSN#, Airtel, odafo+e, Aircel, Tele+or, .ocomo prese+t i+ i+dustry, i+ case of 7oice a+d 0" a+d " data ser7ices( Cut i+ case of 3" +o+e ha7e come up -ith this ser7ice yet to lau+ch, soo+ de*ree of ri7alry -ill i+crease i+ this se*me+t also( !+ case of #% smartpho+e 'y Relai+ce $io there are already smartpho+e compa+ies li)e !+te<, #e+o7o, ;T, Iiaomi, Samsu+*, hece de*ree of ri7alry is pretty hi*h(
C*NC-+SI*N% SWOT a+alysis is do+e to mar) the major -ea)+ess a+d threats that are ide+tified -hich has helped i+ )+o-i+* the USP a+d related opportu+ities that ca+ 'uild a +e- di*ital -orld( Porter@s a+alysis has helped i+ ide+tifyi+* the major fi7e forces to see the e
31
C$apter @- T/E PRO*LEM ON /AN& @:0 INTRO&UCTION, Ma+po-er Pla++i+* -hich is also called as ;uma+ Resource Pla++i+* co+sists of putti+* ri*ht +um'er of people, ri*ht )i+d of people at the ri*ht place, ri*ht time, doi+* the ri*ht thi+*s for -hich they are suited for the achie7eme+t of *oals of the or*a+i?atio+( ;uma+ Resource Pla++i+* has *ot a+ importa+t place i+ the are+a of i+dustriali?atio+( ;uma+ Resource Pla++i+* has to 'e a systems approach a+d is carried out i+ a set procedure( The procedure is as follo-sB 2( A+alysi+* the curre+t ma+po-er i+7e+tory 0( Ma)i+* future ma+po-er forecasts ( .e7elopi+* employme+t pro*rammes 3( .esi*+ trai+i+* pro*ramme
Steps in Manpower Planning 2( Ana"6sing t$e current manpo)er in4entor6- Cefore a ma+a*er ma)es forecast of future ma+po-er, the curre+t ma+po-er status has to 'e a+alysed( %or this the follo-i+* thi+*s ha7e to 'e +oted4 •
•
•
•
Type of or*a+i?atio+ Num'er of departme+ts Num'er a+d ua+tity of such departme+ts Employees i+ these -or) u+its
O+ce these factors are re*istered 'y a ma+a*er, he *oes for the future forecasti+*.
0( Ma(ing #uture manpo)er #orecasts- O+ce the factors affecti+* the future ma+po-er forecasts are )+o-+, pla++i+* ca+ 'e do+e for the future ma+po-er reuireme+ts i+ se7eral -or) u+its( 32
The Ma+po-er forecasti+* tech+iues commo+ly employed 'y the or*a+i?atio+s are as follo-sB i(
Epert 9orecasts, This i+cludes i+formal decisio+s, formal e
ii(
Tren! Ana"6sis, Ma+po-er +eeds ca+ 'e projected throu*h e
iii(
Wor( Loa! Ana"6sis, !t is depe+de+t upo+ the +ature of -or) load i+ a departme+t, i+ a 'ra+ch or i+ a di7isio+(
i7(
Wor( 9orce Ana"6sis, Whe+e7er productio+ a+d time period has to 'e a+alysed, due allo-a+ces ha7e to 'e made for *etti+* +et ma+po-er reuireme+ts(
7(
Ot$er met$o!s, Se7eral Mathematical models, -ith the aid of computers are used to forecast ma+po-er +eeds, li)e 'ud*et a+d pla++i+* a+alysis, re*ressio+, +e- 7e+ture a+alysis(
( &e4e"oping emp"o6ment programmes- O+ce the curre+t i+7e+tory is compared -ith future forecasts, the employme+t pro*rammes ca+ 'e framed a+d de7eloped accordi+*ly, -hich -ill i+clude recruitme+t, selectio+ procedures a+d placeme+t pla+s( 3( &esign training programmes- These -ill 'e 'ased upo+ e
Ma+po-er Pla++i+* is a t-o4phased process 'ecause ma+po-er pla++i+* +ot o+ly a+alyses the curre+t huma+ resources 'ut also ma)es ma+po-er forecasts a+d there'y dra- employme+t pro*rammes( Ma+po-er Pla++i+* is ad7a+ta*eous to firm i+ follo-i+* ma++erB 2( Shorta*es a+d surpluses ca+ 'e ide+tified so that uic) actio+ ca+ 'e ta)e+ -here7er reuired( 0( All the recruitme+t a+d selectio+ pro*rammes are 'ased o+ ma+po-er pla++i+*( ( !t also helps to reduce the la'our cost as e
9( !t helps i+ *ro-th a+d di7ersificatio+ of 'usi+ess( Throu*h ma+po-er pla++i+*, huma+ resources ca+ 'e readily a7aila'le a+d they ca+ 'e utili?ed i+ 'est ma++er( 6.
!t helps the or*a+i?atio+ to reali?e the importa+ce of ma+po -er ma+a*eme+t -hich ultimately helps i+ the sta'ility of a co+cer+ .
Thus, ma+ po-er pa++i+* /MPP6 is a comple< a+d co+ti+uous process -hich helps determi+e the ma+po-er reuireme+t of the or*a+i?atio+( !t helps to tra+slate the or*a+i?atio+Ls o'jecti7es a+d pla+s i+to the +um'er of -or)ers +eeded to meet the o'jecti7es( ;e+ce, it claims atB Cala+ci+* dema+d a+d supply of -or)ers o+trolli+* cost of huma+ la'or %ormulati+* policies o+ tra+sfer, successio+, relocatio+ of ma+po-er E+suri+* ri*ht )i+d of people at the ri*ht time a+d ri*ht place(
@:< PRO*LEM AREA I&ENTI9ICATION, Ma+ po-er pla++i+* is a process of )+o-i+* that -hat )i+d of people should 'e recruited to e+sure the uality performa+ce of the or*a+i?atio+( !t tries to e+sure that the reuired compete+cy is mai+tai+ i+ li+e -ith or*a+i?atio+al missio+, 7isio+ a+d strate*ic o'jecti7es( !t also determi+es a+d or*a+i?atio+Ls huma+ resource +eeds(!t ide+tifies -hat is to 'e do+e to e+sure thea7aila'ility of huma+ resources +eeded to achie7e stated *oals a+d o'jecti7es -ithi+ the *i7e+ co+strai+ts( As the or*a+i?atio+ is +e- esta'lished i+ 0123, that is -hy the efficie+cy a+d producti7ity of employees ca+ 'e i+creased co+sidera'ly -ith ri*ht employee hiri+* methods(
@:@ &ISCRIPTION O9 T/E TAS., At Relia+ce $io, #uc)+o- ! -or)ed directly -ith the recruitme+t team( ! -as allotted the tas) of studyi+* the tale+t acuisitio+ a+d hiri+* patter+s of di*ital !+dustry( My tas) -as to -or) o+ the process u+derta)e+ to accomplish tale+t acuisitio+, employee e+*a*eme+t a+d retai+i+* employees /differe+t ;R policies6( !+itially ! -as *i7e+ a trai+i+* of arou+d se7e+ days 'efore 'ei+* *i7e+ a+y assi*+me+ts -herei+ detailed i+formatio+ a'out Relia+ce $io !+focomm *oals a+d missio+s(
3,
O+ce o+ the jo', ! -as e
@: &ETAILE& ANAL+SIS O9 T/E TAS., As ! had *ot the opportu+ity to -or) as a i+ter+ for Relia+ce $io !+focomm of !+dia for the period of o+e mo+ths( .uri+* this period of time ! *ot a+ opportu+ity to -or) as a+ ;R perso++el a+d to co+duct 7arious differe+t fu+ctio+s of ;R departme+t( There -as some re*ular a+d some periodical -or) li)e4
• • • • • • • •
;iri+* alli+* !+ter7ie- schedule $io ja+)ipuram office 7isit Update data o+ e
The climate of ;R is a+ i+te*ral part of the climate of the or*a+i?atio+( The climate of the or*a+i?atio+ is the summary perceptio+ -hich employees ha7e i+side the or*a+i?atio+( ;R climate ca+ 'e hi*hli*hted as opi+io+ the employees ha7e i+side the or*a+i?atio+ a'out the de7elopme+t of the e+7iro+me+t of the or*a+i?atio+( The ;R climate has some characteristics -hich are as follo-sB • •
•
•
The 'eha7ior that ho- the top ma+a*eme+t treat -ith their most importa+t employees( !t is the jo' of e7ery ma+a*er8 super7isor to de7elop the compete+cy of each a+d e7ery employee either 'y pro7idi+* them a trai+i+* or 'y orie+tatio+s( There should 'e a trust i+ the mi+d of ma+a*er for their employees that they are capa'le to cha+*e their compete+cies accordi+* to the cha+*i+* e+7iro+me+t of the mar)et( There should 'e a+ ope++ess i+ e7ery commu+icatio+ i+side the or*a+i?atio+( 3-
• • •
•
• •
• •
There should 'e a ris)4ta)i+* capa'ility i+side the employee( The ma+a*er should ha7e a te+de+cy to e+coura*e their employees( The ma+a*er should ha7e a particular missio+ a+d 7isio+ i+ their mi+d for the *ro-th of the or*a+i?atio+( The ma+a*er should also ha7e a te+de+cy to ide+tify the stre+*th a+d -ea)+ess of the employees( There should 'e 'asic climate of the trust i+side the or*a+i?atio+( Each a+d e7ery employee should ha7e a mi+d set of colla'oratio+ a+d helpi+* each other i+ their -or)( There should 'e a team spirit or a *roup performa+ce( Each employee should a7oid 'ias+ess such as castesism, fa7oritism(
@: &ETAILE& ANAL+SIS O9 T/E TAS., Genera" In#ormation
3&
22
2& 1& &
12
<
-
2 F2-
2-B3-
3-B,-
,-B--
G--
$ge
A*e B4
0:
09 0949 9439 39499 99
3"
2&
1:
1& &
Male
0emale Se
0: Se< B4
Male %emale
19
2& 12
19
1& &
F-
2&B=ct
2&B=ct 1,
G2&
%ears
Num'er of years i+ a jo'
<:
9 9421 21401 01 2& 11& &
1&
F2&k
12
13
2&kB,&k
,&kB"&k
Salary
@: SalaryB4 01) 01)431) 31)451) 51)
39
1-
G"&k
1:
2& 11&
13
12
M$
7$?75=M
9
&
*iploma #older M7$?C*M
)ducational Huali6cation
: Educatio+al ualificatio+B4 .iploma ;older MA MCA8P".M CA8COM
0-Who should appro7e the ;R PoliciesV
Ta"e ,0
Num'er of Employees
Perce+ta*e
/R Manager
0:
93
Co""ecti4e"6 6 a"" Manager
2
05
Unit /ea!
19
21
Organi?ation /ea!
19
21
Total
91
211
9ig,0
3:
No$ of Employee #R Manager
5ollecti8ely +y all Manager
'nit #ead
=rgani>ation #ead
1& 1& -, 2"
The pie chart depicts that, 93F of employees are 7ery satisfied -ith the fact that ;R Ma+a*er should appro7e the ;R policies, 05F of employees are sayi+* that the po-er should 'e collecti7ely o+ the ha+ds of all the ma+a*ers, 21F of employees are -ith U+it ;ead, 21F of employees are -ith the Or*a+i?atio+ ;ead(
<-Policy stateme+ts of the compa+y should 'e modified occasio+allyV
Ta"e ,<
Num'er of Employees 0<
8er6 Satis#ie!
Perce+ta*e <
Satis#ie!
0D
@
Satis#ie! nor &issatis#ie!
00
<<
&issatis#ie!
=D
0
8er6 &issatis#ie!
=@
=2
1=
0==
Total
9ig,< 3<
