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These transitional phrases can dramatically improve your copy
A
nyone who does any kind of writing, especially sales copy, certainly can relate to the difficulty of going from one thought to the next smoothly. The professional speaker has the same challenge. Special phrases and words which motivate the reader or listener to keep reading and transition easily between one idea and the next. Some refer to this process of an easy and compelling communication technique as the “bucket brigade.” I could not find a good list of transitional phrases. So, I put together a list of 97 of them. These can be extremely valuable to any writer. I normally use them as separate paragraphs. Or subheadlines. And to grab the readers so he/she keeps on reading. My experience is they will almost compel readership. Especially if used in the right places. When writing your sales copy, your response will be much greater, of course, if your copy is read.
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1. And that’s just the beginning 2. Wait, there’s more 3. And that’s not all 4. And here is the most important factor 5. And don’t forget this 6. And I’m not done yet 7. Please remember this point 8. Here’s even more proof 9. But I’m willing to meet an even higher standard
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10.
Does the system work?
11.
Thousands of success stories are the best proof of all
12.
And here’s the kicker
13.
And here’s the fatal error
14.
Warning: All calcium is not equal
15.
Let me tell you more
16.
Plus, there is something else I’d like to send you
17.
This offer will not be repeated
18.
Act now or you’ll miss out
19.
Please don’t take my word for it
20.
What people are saying
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21.
What about you?
22.
You take no risk whatsoever
23.
Free bonus for early birds
24.
Don’t hate yourself for missing out
25.
Can you put yourself in this picture
26.
Here is some really good news
27.
What lawyers (government…rich people) don’t want you to know
28.
Act now
29.
Ted Nicholas back in Switzerland
30.
Case in point
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31.
Hang on…because I’m not finished yet
32.
It’s even better than free!
33.
At last, a solution
34.
Yes! Yes! Yes!
35.
Finally, an answer
36.
The flip side holds the real key
37.
At last, you can prevent and even cure (arthritis, diabetes, heart disease, cancer)
38.
No! No! No!
39.
Here’s the important point
40.
Frankly, I’m puzzled
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41.
Suddenly the answer came to me
42.
You think I’m exaggerating, don’t you?
43.
It just keeps getting better
44.
We’re not done yet
45.
And that’s just for starters
46.
Let me spell it out for you
47.
Here’s the fatal flaw
48.
You may be asking the wrong question
49.
Are you sure there isn’t a hidden agenda?
50.
Hold on to your hat
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51.
You don’t have to take it for another moment
52.
What’s the real lesson here?
53.
The simple truth is this
54.
And if that’s not enough
55.
Can you relate to feeling uncomfortable?
56.
Does this feel right to you?
57.
I won’t sleep well unless I’m straight with you
58.
Here is the shocking reality
59.
Please don’t misunderstand my main point
60.
What does this mean for you?
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61.
I’ve never been more serious than right now
62.
Let’s pause right here just for a moment
63.
Lies, lies and more lies
64.
The exact opposite is the shocking truth
65.
What is the source of my information?
66.
Here is an example of what I mean
67.
This advice can save you a fortune
68.
Ignore this advice at your peril
69.
Let me clarify…
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70.
Some costly mistakes in my experience have taught me this
71.
This important stuff should be taught in school
72.
I’ve saved the best for last
73.
There’s more to the story
74.
Just imagine the implications
75.
You could simply walk away, but…
76.
One more crucially important point
77.
But, here’s the clincher
78.
The right question is this
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79.
What’s the moral of the story?
80.
What’s the bottom line?
81.
In a nutshell, here’s the secret
82.
I’m willing to personally guarantee that…
83.
I’ll stake my reputation on this program
84.
Here’s the unvarnished truth
85.
Here’s what I discovered by accident
86.
I’ll give you the same advice I gave my son
87.
After 27 years of costly trial and error, here’s what I discovered
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88.
This is not based on my opinion but on actual tests
89.
Here is the most important secret I’ve ever found but few entrepreneurs seem to get it
90.
Remind yourself of this important truth every day
91.
You’ll be dazzled by the results
92.
Here is a common quality most millionaires have in common
93.
You may have to find some new friends when…
94.
Put yourself in this picture
95.
I can’t imagine more convincing proof
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96.
This discovery changed my life
97.
The right words at the right time make all the difference
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Ted Nicholas has written 15 best-selling books, including MAGIC WORDS THAT BRING YOU RICHES, HOW TO TURN WORDS INTO MONEY and BILLION DOLLAR MARKETING SECRETS. His bi-weekly e-zine, The Success Margin, is Free. Join now to receive your Free subscription in addition to a Free e-book, “87 Marketing Secrets of the Written Word.” To subscribe and for information on Ted’s products and seminar appearances, go to http://www.tednicholas.com.
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