Logo Design Mini Course Resource Guide

To maximize your success with this mini course print this resource guide right away & use the step by step checklist to begin creating your logo!

3 WAYS TO GET MASSIVE VALUE ////////// FROM THIS LOGO DESIGN MINI COURSE////////// 1. Print this resource guide and use it to guide you through the steps of creating your logo. 2. Jot down any questions you have as you begin creating your logo in the notes section on the last page of this guide. Then jet over to the replay page and pop your question{s} in the comments section. That’s where I’ll be monitoring and answering questions after the live course wraps. Who knows, your question may have already been asked and answered over there! 3. To maximize your results with this mini course, at the end of the session decide on just ONE logo concept you want to play with. Taking action right away will give you instant momentum to start creating a logo you love.

1 1

HOW TO CREATE A LOGO YOU LOVE | MINI COURSE & RESOURCE GUIDE

////////// LOGO

1.

DESIGN: 8 STEP PROCESS //////////

CREATE MISSION STATEMENT Write a one sentence, very short and specific, mission statement for your brand

2.

ANSWER QUESTIONNAIRE

Brand Name: ____________________________________________________________________________________________

Slogan or Tagline:_________________________________________________________________________________________

What 3 attributes do you want your clients to associate with your brand?

5 Adjectives that describe your brand:

5 Symbols {i.e pictorial icons} that would describe your brand:

2 2


What feelings do you want your brand to evoke?

What quirks or habits make you unique?

What 5 words would your friends and family use to describe you?

Are you more “Ford” or “Mercedes”? Describe why you think that.

3 3


3.

CHOOSE THE TYPE OF LOGO Typography only Typography & graphic element Iconic symbol only {DO NOT USE}

4.

SELECT TYPFACE{S}1 Choose typefaces {2 MAX.}

5.

CREATE LOGO CONCEPTS There are no more than 2 typefaces There are no elements with intricate details There is no background There are no illegible typefaces There are no 3D elements There is no unbalanced white space The typeface{s} match the brand mood There is no clipart There is no more than 3 colors used There is not too much going on

6.

FINALIZE LOGO DESIGN Distill concepts down to just 2-3 and ask the badasses in The Badass Solopreneur Society2 for feedback Finalize logo

7.

INFUSE WITH COLOR PALETTE3

2-3 MAX

Add color to your logo with color from your branding guidelines {2-3 MAX}

3 3


NOTATED RESOURCES: 1. How To Use Fonts Effectively: A Non-Designers Guide 2. Badass Solopreneur Society Support Group 3. The 5 Most Effective Types of Color Palettes For Branding

4 4


ADDITIONAL THOUGHTS & NOTES:

5 5


HOW TO CREATE A LOGO YOU LOVE FREE MINI COURSE

HEY, I’M DRE!

FROM THE BRANDED SOLOPRENEUR

THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

WHY A LOGO? IN A NUT SHELL

➽ Someone should be able to tell what you do between the brand name and the logo.


THE 411 OF A LOGO

THE SHOULD & SHOULDN’T ✔ Present the name of your business and a HINT of your style ✘ Incorporate everything your about ✔ Be able to stand the test of time {at least 10 years} ✘ Be trendy ✔ Be relevant to your brand name ✘ Need interpretation


THE 411 OF A LOGO

THE SHOULD & SHOULDN’T ✔ Be scalable and adaptable ✘ Shouldn’t have detail that can’t be translated to black & white ✔ Instantly recognizable ✘ Take more than a few seconds to get ✔ Applicable to your industry ✘ Disconnect from the industry standards


LOGO DESIGN BEST PRACTICES



#1: DON’T USE MORE THAN 2 TYPEFACES



#2: DON’T USE ELEMENTS WITH INTRICATE DETAILS


LOGO DESIGN BEST PRACTICES #3: DON’T USE A BACKGROUND

✔

✘ LOGO

HEADER


LOGO DESIGN BEST PRACTICES #4: DON’T USE ILLEGIBLE FONTS

The Branded Solopreneur

The Branded Solopreneur The Branded Solopreneur


LOGO DESIGN BEST PRACTICES #5: DON’T USE 3D ELEMENTS



#6: DON’T USE UNBALANCED WHITE SPACE



#7: DON’T USE TYPEFACES THAT CONVEY THE WRONG MOOD

corporate law firm


LOGO DESIGN BEST PRACTICES #8: DON’T USE CLIPART



#9: DON’T USE MORE THAN 2-3 COLORS



#10: DON’T USE TOO MANY ELEMENTS


TYPES OF LOGOS: THE 3 CATEGORIES ➽ Typography ➽ Icon & Typography ➽ Symbols


1. SALTED INK

TYPOGRAPHY BASED


2. BRAND SHEPHERD TYPOGRAPHY BASED


3. ELLE & CO.

TYPOGRAPHY BASED


4. SWITCH STUDIO

TYPOGRAPHY BASED


5. MELANIE DUNCAN

TYPOGRAPHY BASED


6. BLUSH PHOTOGRAPHY TYPOGRAPHY BASED


7. CREATIVE LIVE

TYPOGRAPHY & GRAPHIC BASED


8. MY LITTLE MOPPET



9. SOCIAL THEORY



10. COSCHEDULE



11. COSCHEDULE



12. TWITTER

ICONIC SYMBOL


13. NIKE

ICONIC SYMBOL


14. CBS

ICONIC SYMBOL


15. VOLKSWAGON ICONIC SYMBOL


DON’T STEAL THEIR SIGNATURE STYLE USE THEM AS INSPIRATION TO CREATE YOUR OWN!


LOGO DESIGN PROCESS 8 STEPS TO FOLLOW

1. Write one sentence mission statement 2. Answer questions to define the brand style & mood you’re going for 3. Choose the type of logo 4. Choose the typefaces you will use 5. Choose graphic elements {icon, symbol, etc} 6. Create logo concepts 7. Finalize logo design 8. Infuse colors THE BRANDED SOLOPRENEUR | HOW TO CREATE A LOGO YOU LOVE

MY GIFT TO YOU… BIG ASS HIGH FIVE!


Logo Design Mini Course Resource Guide

Recommend Documents