UNIVERSIDAD UNIVERSI DAD PRIVA P RIVADA DA ANTENOR ANTENOR ORREGO FACULTAD DE CIENCIAS ECONÓMICAS ESCUELA PROFESIONAL DE ADMINISTRACIÓN
INVESTIGACIÓN DE MERCADOS NIVEL DE SATISFACCIÓN DE LOS CLIENTES DE JANO’S DE LA AV. AV. ESPAÑA ESPAÑA EN LA CIUDAD DE TRUJILLO TRUJILLO – PERÚ EN LA PRIMERA MITAD MITAD DEL 2016 2 016 AUTORES :
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DOCENTE: CASINELLI DOI*& ITALO
TRUJILLO – PERÚ 2016
INDICE
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PLAN DE INVESTIGACIÓN 1. F+r)u(/:" $!( 7r+(!)555555555555555555..9 1.1 R!(/$$ R!(/$$ 7r+(!)#-/ 7r+(!)#-/55555 5555555555 5555555555. 55555..9 .9 1.2 E"u"/$+ E"u"/$+ $!( Pr+(!)55 Pr+(!)55555555 555555555555 555555..9 ..9 1.9 A"-!!$!"A"-!!$!"-!3555 !3555555555 55555555555 5555555555. 55555.9 9 1.< Ju3-// Ju3-///:"55 /:"55555555 555555555555 555555555555 5555556 6 1.<.1 1.<.1 T!:r/5 :r/5555 555555 555555 555555 555... ... 55..6 1.<.2 1.<.2 M!-+$ M!-+$+(: +(:g/ g/55 55555 555555 555555 555 55..? 1.<. 1.<.9 9 Pr# Pr#-/-/ 55 5555 5555 5555 5555 5555 5555 55 5...? 1.<. 1.<.< < V// //(/(/$ $$ $> L/)/-/+"!355555555..? 2. Mr+ T!:r/+55555555555555555555555..? !:r/+55555555555555555555555..? 9. Mr+ C+"!7-u(555555555555555555555..22 <. B/7:-!3/35555555555555555555555555..29 =. O@!-/8+35555555555555555555555555..29 =.1 O@!-/8+ *!"!r(555555555555529 =.2O@!-/8+ E37!'/+555555555555.29 6. M-!r/(!3 > Pr+!$/)/!"-+355555555555555555.2= ?. O7!r/+"(/%/:" $! 8r/(!3555555555555555..26 . M-r/% $! C+"3/3-!"/5555555555555555555...2? . C+"(u3/+"!3 > R!+)!"$/+"!355555555555555..2 R!+)!"$/+"!355555555555555..2 10. R!!r!"/3 /(/+gr#/35555555555555555552 11. 11. A"!+35555555555555555555555555590 A"!+35555555555555555555555555590
GENERALIDADES 1. T/-u(+5555555555555555 T/-u(+5555555555555555555555555551 555555555551 2. Eu/7+ I"8!3-/g$+r555555555555555555.........1 2.1. Au-+r!35555555555555555555555.5.1 2.2 A3!3+r55555555555555555555555.....1
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ENCUESTA PARA DETERMINAR EL NIVEL DE SATISFACCIÓN DE LOS CLIENTES DE JANOS EN LA AV ESPAÑA, EN LOS HABITANTES DE LA CIUDAD DE TRUJILLO - PERÚ HOLA, LLENANDO ESTA ENCUESTA NOS AYUDARÁS A DETERMINAR EL NIVEL DE SATISFACCIÓN DE LOS CLIENTES DE JANO’S, LA PRIMERA EMPRESA DEDICADA A LA PRODUCCIÓN Y VENTA DE SANGUCHES EN TRUJILLO, BASADO EN EXPERIENCIAS REALES. NO TE TOMARÁ MUCHO TIEMPO. MUCHAS GRACIAS POR TU PARTICIPACIÓN, TU OPINIÓN ES MUY IMPORTANTE PARA NOSOTROS.
DATOS SEXO Masculino !!!! !!!!!!!!!!!!!!!!!!!!!!
Femenino____
EDAD
DISTRITO !!!!!!! OCUPACIÓN!!!!!!!!!!!!!!!!!!!!!!!!! INSTRUCCIONES LEA CON ATENCIÓN LAS PREGUNTAS Y S"RVASE A MARCAR UNA DE LAS OPCIONES BASÁNDOSE EN SUS EXPERIENCIAS PERSONALES COMO CLIENTE DE JANO’S. #.- $CONSUMES EN JANO’S% □ □
SI NO
&.-$CON 'U( FRECUENCIA CONSUMES EN JANO)S% □ □ □
# VE* POR SEMANA & VECES AL MES MÁS DE + VECES AL MES
+.-$'U( ATRIBUTO CREE USTED 'UE RESALTA MÁS EN JANO’S% □ □ □
CALIDAD TRADICIÓN BUEN SERVICIO
.- $'U( SANGUCHE SUELE ESCOGER MÁS CUANDO VAS A CONSUMIR A JANO)S% □ □ □
HAMBURGUESA CLÁSICA HAMBURGUESA ROYAL SANGUCHE DE POLLO
.- $'U( SANGUCHE ES EL 'UE MENOS SUELES ESCOGER, 'UE RARA VE* PIDES, O NO PEDIR"AS CUANDO VAS A CONSUMIR A JANO’S% □ □ □
EL DEFINITIVO EL CHORI*O ESPAÑOL EL CHORI*O PARRILLERO
.-$ESTÁ USTED SATISFECHO CON EL TRATO 'UE RECIBE AL SER ATENDIDO EN JANO’S% □ □ □
SI, ES BUENA NO, ES MALA NI BUENA NI MALA
/.-$ESTÁ USTED SATISFECHO CON LOS PRECIOS DE JANO)S% □
SI, ME PARECE 'UE SON BUENOS
□ □
NO, SON INACCESIBLES AL BOLSILLO TRUJILLANO SON PRECIOS 'UE VAN ACORDE CON LA COMPETENCIA
0.-$ 'U( PROMOCIONES O 1COMBOS2 DEBER"A OFRECER JANO)S % □ □ □
PARA DOS FAMILIARES OFERTAS POR COMPRAS DE MAS DE
3.- $'U( OPINA DEL TAMAÑANO DE LOS SANGUCHES DE JANO’S% □ □ □
SATISFACTORIO POCO SATISFACTORIO NADA SATISFACTORIO
#4.-$'U( OPINA DEL SABOR DE LOS SANGUCHES DE JANO)S% □ □ □
MUY DELICIOSOS RICO NO ES TAN RICO
##.- $'U( CALIDAD CONSIDERA 'UE TIENEN LOS SANGUCHES DE JANO)S% □ □ □
MUY BUENA BUENA MALA
#&.- $'U( CALIDAD CONSIDERA 'UE TIENEN LAS CREMAS DE JANO )S% □ □ □
MUY BUENA, ME ENCANTAN BUENA, ME GUSTAN MALA, ME DESAGRADAN
#+.- $LE GUSTAR"A 'UE IMPLEMENTEN UNA MAYOR VARIEDAD DE CREMAS% □ □
SI NO
#.-$CUÁNTO TIEMPO ESTÁ DISPUESTO A ESPERAR PARA RECIBIR SU PEDIDO% □ □ □
#4 56789:; # 56789:; &4 56789:;
