BC-3000Plus Auto Hematology Analyzer
By International Marketing Dept. BC-300 BC-3 000P 0Plu lus s Au to Hematolo Hemato logy gy A naly nalyze zerr (V3.0 (V3.0))
Content
11.. Overvi O eew indr aayy Overvi Overvie vervie w of of M Min indr indra dra 22.. BC-3 BClus marketing posi tion on BCBC-33000000PPlu lus luss marketin marketing marketingg po posi positi siti tion on 33. . Uni U ee benefi bene fits ts BC-3 0Plu 0P Uniqu niqu nique que benefi benefits ts of of BCBC-3 BC-3300000P 00 Plus lus luss
BC-300 BC-3 000P 0Plu lus s Au to Hematolo Hemato logy gy A naly nalyze zerr (V3.0 (V3.0))
Content
11.. Overvi O eew indr aayy Overvi Overvie vervie w of of M Min indr indra dra 22.. BC-3 BClus marketing posi tion on BCBC-33000000PPlu lus luss marketin marketing marketingg po posi positi siti tion on 33. . Uni U ee benefi bene fits ts BC-3 0Plu 0P Uniqu niqu nique que benefi benefits ts of of BCBC-3 BC-3300000P 00 Plus lus luss
BC-300 BC-3 000P 0Plu lus s Au to Hematolo Hemato logy gy A naly nalyze zerr (V3.0 (V3.0))
Ov erv rvii ew o f MINDRA Y
BC-300 BC-3 000P 0Plu lus s Au to Hematolo Hemato logy gy A naly nalyze zerr (V3.0 (V3.0))
Overview of MINDRAY
Headquarter and manufacturing facility in Shenzhen; Employees: 5580 (Dec. 2008); Full year 2008 revenue generated in China and international markets increased 61.1%and 61.1% and 110.4%, respectively, over 2007 to a total of $547.5 million Worldwide distribution network to 190 countries and 13 overseas offices in in US, Can anad ada, a, UK, Fran France, ce, Netherl Netherlan ands, ds, Germ German any, y, ItItaly, aly, Russ ussia, ia, Tu Turkey, rkey, Mexico, Brazil, Brazil, India and Indonesia. ; MINDRAY instruments serve 37,500 hospitals, clinics and healthcare facilities in China;
NYSE IPO on Sep 26 2006 Ac A cquire Datascope on Mar 11 2008
BC-300 BC-3 000P 0Plu lus s Au to Hematolo Hemato logy gy A naly nalyze zerr (V3.0 (V3.0))
Overv rvie iew w of BC- fa fam milily y members
B C-5380
B C-5500
B C-5300
B C-3200
BC -2300 B C-3000 3000 Plus Plu s Plus B C-2800
BC -2800VET
BC-300 BC-3 000P 0Plu lus s Au to Hematolo Hemato logy gy A naly nalyze zerr (V3.0 (V3.0))
Overviewof BC- family members
No. 1 market share of 3-part diff. in China in 2008 with a dominant 50% share; Export to more than 130 countries (Dec,2008) One of top 3 global installation base of 3-part diff. in 2007 and 2008 More than 43,000 installation base world widely; Complete coverage of 3-part and 5-part differentiation tests; Original hematology reagents to deliver the excellent analytical results; Hematology control and calibrator for the best quality assurance; Powerful information intelligence; Enjoyable user experience.
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Content
1. 1. Overview Overview of of Mindray Mindray 2. BC-3000Plus Market Position position 2.BC-3000Plus BC-3000Plus marketing marketing Market Position position 3. 3.Unique Unique benefits benefits of of BC-3000Plus BC-3000Plus
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Say Hi to BC-3000plus
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Basic features of BC-3000Plus
3-part differentiation of WBC,19 parameters +3 histograms; 2 counting mode: whole blood and prediluted; Throughput: 60 samples per hour; Automatic diluting, lyzing, mixing, rinsing and clog-clearing; Automatically cleaning sampling probe; Storage of 35000 sample results (including histogram); Built-in thermal recorder, optional external printer, optional Bar code scanner; Reagent expired alarm; Large color LCD display ;
One of the Best Seller in 3-Diff Analyzers BC-3000Plus Au to Hematology A nalyzer (V3.0)
Marketing position t r a p 5
n o i t a m o t t u r a a p y 3 r o t a r o b a l L a
5 part
BC-3000Plus/3200 BC-2800
BC-2300
u n a M
Low (<50)
Medium(50-100)
High(>100)
Sample volume BC-3000Plus Au to Hematology A nalyzer (V3.0)
Marketing position of BC-3000Plus
Suitable for labs with daily sample from 50-150tests;
Suitable for labs who prefer a standalone unit;
Suitable for doctors who prefer large color interface;
As a backup in mid or high sized hospitals;
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Examples - Market characteristic
Damascus Hospital Cairo, a private lab in Egypt; 100 tests in summer;30-40 tests in winter; They are very happy with our machine and its user-friendly interface;
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Examples - Market characteristic
Phippline National Police General Hospital, diagnostic lab. There are about 300 beds, 60 doctors in the hospital, and 24 staffs in diagnostic lab. Average daily sample is around 60100 No major quality issues or problems for two years, they are very pleased with this machine.
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Examples - Market characteristic
Hospital Salvador BGotier (Public Hospital) in Dominican Republic
Average daily sample is around 120 They are overall very happy with our machine, and wants to purchase one five part analyzer from Mindray
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Content
1. 1. Overview Overview of of Mindray Mindray 2. 2. BC-3000Plus BC-3000Plus marketing marketing position position 3. of BC-3000Plus benefits 3.Unique Unique Benefits Benefits ofBC-3000Plus BC-3000Plus benefits of of BC-3000Plus
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Unique Benefits of BC-3000Plus
Complete solution to customers Accurate and stable performance Customized design Economical running cost Safe assurance
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Benefit 1: Complete solution to customers
Overall system including original reagents and quality control
Professional and reliable support
Based on customer responses over 43,000units worldwide
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Original reagents support
3 routine reagents: - Diluent - Rinse - CFL Lyse (Cyanide free)
2 maintenance reagents: - E-Z Cleanser - Probe Cleanser
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Quality Assurance
4 QC programs including L-J and X-B;
CBC-Monitor online QC program (expected in 2009).
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Quality Assurance MINDRAY self-design
MINDRAY Private label with R&D
B30
BC-3D
S30
SC-CAL PLUS
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Professional and reliable support
Provide distributor training in Shenzhen headquarter every month
Appointed marketing and service people to segment market
Quick response to customer’s demand and problems
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Unique Benefits of BC-3000Plus
Complete solution for customers Accurate and stable performance Customized design Economical running cost Safe operation
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Benefit 2: Accurate and stable performance
Proven technologies
Strong R&D and manufacture ability
Excellent evaluation results
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Proven Technologies
DC Impedance sizing
U = R * I
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Proven Technologies Cell-Orientation: Advanced focused cell suspension in single file
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Proven Technologies Back Revolving Prevention: To prevent cells trace backward though the counting aperture;
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Proven Technologies RBC and PLT Counting: According to the value of MCV, The discriminator will automatically shift for more accurate PLT counting.
% RBC
PLT
0
18fl 20fl
fl
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Strong R & D ability
Invest 10% of sales revenue in R&D annually
Mahwah, Seattle, Beijing, Nanjing and Shenzhen R&D centers
More than 1,500 R&D headcounts
Over 60 new products launched since 1992
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Manufacture Quality Assurance SQA IQC
Part Assembly
Main Unit Assembly
Burn-in Test
Whole Unit Test
FQC IPQC Packing
OQC BC-3000Plus Au to Hematology A nalyzer (V3.0)
Performance Operating range
Carry over
Operating range
Parameter
WBC
(109/L)
0.0 - 999.9
WBC
0.5 %
RBC
(1012/L)
0.00 - 9.99
RBC
0.5 %
HGB (g/L)
0 - 300
HGB
0.5 %
MCV (fL)
0.0 - 250.0
PLT
1%
Parameter
PLT
(109/L)
Carryover
0 - 2999
Linearity range
Reproducibility
Parameter
Linearity range
2.5
WBC (109/L)
0.0 - 99.9
2.0
RBC (1012/L)
0.00 - 8.00
HGB
3.50 - 6.00 1012 / L 110 - 180 g/L
1.5
HGB (g/L)
0 - 250
MCV
80.0 - 110.0 fL
0.5
PLT (109/L)
0 - 999
PLT
150 - 500
Param eter
Condition
WBC
7.0 - 15.0
RBC
Reproducibili ty CV% 109 / L
109 / L
5.0
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Linearity
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Linearity
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Correlation between BC-3000Plus and XT-1800i
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Correlation between BC-3000Plus and XT-1800i
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Correlation between BC-3000Plus and Manual diff
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Unique Benefits of BC-3000Plus
Complete solution for customers Accurate and stable performance Customized design Economical running Safe operation
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Benefit 3: Customized design
Easy operation: press one button to achieve one test Built-in dilutor for capillary blood Re-counting function (prediluted mode) 19 parameters satisfy the clinic basic demand Large LCD display Huge memory for storage Multi-choices for data transfer Reagent Residual Monitor Function
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Easy Operation Press one button to finish a sample test One minute, one test
Press the aspiration key
The result show up in 1min
Report print out
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Re-counting function
Blood Collection via Capillary Built-in dilutor dispense 0.7ml Puncture (20ul) diluents
0.3ml diluent sample will be absorb
BC-3000Plus Au to Hematology A nalyzer (V3.0)
19 parameters satisfy the clinic basic demand One more parameter: RDW-SD One critical diagnosis strength
RDW-SD is the most reliable discrimination between IDA and β-Thalassaemia minor
BC-3000Plus Au to Hematology A nalyzer (V3.0)
10.4` Color Screen One-screen information display
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Huge memory for storage
35,000 storage capacity, including histograms; Easily search for a sample result; No need for external PC;
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Multi-choices for data transfer Input: keypad, standard keypad and barcode scanner; Output: thermal printer, display or external printer (optional); Data Management Software;
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Multi-choices for data transfer
4 formats of printing report( thermal printer); End user self-defined ref range for H,L flags;
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Reagent Residual Monitor Function
With reagent sensor for 3 routine reagents to monitor residual volume.
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Unique Benefits of BC-3000Plus
Complete solution for customers Accurate and stable performance Customized design Economical running cost Safe operation
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Benefit 4 : Economical running cost
Low reagent consumption and sample volume;
Intelligent maintenance function
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Low reagent consumption and sample volume Just 13ul whole blood sample volume; Just 3 routine reagents; Low reagent consumption;
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Intelligent Maintenance function
Zero daily maintenance; Auto clean time setting; Easily troubleshooting such as ZAP and flush to remove clog;
Auto zap
Auto flush
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Unique Benefits of BC-3000Plus
Complete solution for customers Accurate and stable performance Customized design Economical running cost Safety assurance
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Benefit 5: Safety assurance
Cyanide free reagent Automatic sample probe cleaning
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Cyanide-free reagent No contamination;
Cyanide
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Automatic sample probe cleaning No contamination; Low carryover
BC-3000Plus Au to Hematology A nalyzer (V3.0)
Benefits summary
Complete solutions for our whole system Accurate and stable performance supported by proven technologies Customized designed software and easily daily operation Economical running cost by low consumption and maintenance Safety assurance supported by cyanide free reagents
BC-3000Plus Au to Hematology A nalyzer (V3.0)