INTRODUCTION PLAN

LITTLE CAKES & CAFE

THE ORIGIN OF CUPCAKES

1.0 INTRODUCTION OF THE ORGANIZATION

COPYRIGHT OF LITTLE CAKES & CAFE

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LITTLE CAKES & CAFE


1.1 1.1 COMP COMPAN ANY Y LOGO LOGO

LITTLE CAKES & CAFE LITTLE CAKES & CAFE is the name of our cupcakes shop. Little Cakes is representing our main product of business that is cupcakes while Cafe is representing other services that we provided in our business that is food and beverage. The used of cupcakes picture is to make the logo more interesting, make it not look to messy as well as to make the people easy to remember Little Cakes & Cafe. The colours that we have choose as our own personality and image of the business is purple and pink. It is because we want to create something different than other cupcakes shop and bring a relaxing and simple ambiance or concept for our cupcakes shop so our customer can fell that they truly fell the relaxing experience experience in Little Cakes & Cafe.


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THE ORIGIN OF CUPCAKES We use this tagline to attract the customers’ attention and at the same time as a result people will get know and keep in their mind about us, our products. In addition, THE ORIGIN OF CUPCAKES means our customer who bought our cupcakes will feel the truly truly and cupcak cupcakes es which which is differ differen entt from from any any cupcak cupcakes es shop. shop. Besid Besides es that, that, the cupcakes that we provided to customers are originally baked, used of natural material for the ingredients and the recipe that comes from our own staff.


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LITTLE CAKES & CAFE


1.2 NAME OF THE COMPANY Little Cakes & Cafe

1.3 NATURE OF THE BUSINESS Provide unique combination of flavours and beautiful decoration of cupcakes at value pricing with a fun, relaxing, leisure and entertaining atmosphere whereby whereby including other services such as food and beverage and Wi-Fi for our customer satisfaction.

1.4 INDUSTRY PROFILE Industry analysis is the outlook for the specific industry where we look at the level of competition in the industry. As for the food industry, the evaluation of the competitive position is an essential and a vital element for us. Our competitors consist of various, well-known, well-known, and yet the established cupcake shops that have survived in the industry to a great extent of economic difficulties such as Bisou Bake Shop, Cupcake Chic, A Taste Boutique, White Daisy’s Cupcakes, Basic Stories Cupcakes & Cafe and many more. These are some of the cupcake shops in Kuala Lumpur. Another consideration that we analyst is the demand in cupcake market was increasing from year to year. This is because of the trend and lifestyle of the people nowadays. The benefits of being in this industry include meeting people, adding income, gaining independence and enjoyable way way of life life and and perh perhap aps s rest restor orin ing g a new new buil buildi ding ng.. The The busi busine ness ss can can give give grea greatt satisfaction as it grows into a valuable investment or market.


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1.5 LOCATION OF THE BUSINESS Little Cakes & Cafe located at Seksyen 7, Shah Alam. Geographically strategic located nearby Universiti Teknologi Mara, Shah Alam (UiTM, Shah Alam), bank, Kentcuky Fried Chicken (KFC), petrol station Petronas, Oldtown White Coffee and other shop lot at Pusat Komersial, Seksyen 7. Besides that, our cupcakes cafe is located in the shop lot nearby to the I-City.

1.6 DATE OF BUSINESS COMMENCEMENT 08th August 2010

1.7 FACTORS IN SELECTING THE PROPOSED BUSINESS We choose to open this cupcakes cafe because mainly for business purposes and to earn profit. Apart from that, the demands of cupcake are being placed in the market as the trends and lifestyles of the people nowadays. Therefore, we would like to take this great opportunity to involve in this business. Finally, we want to implement all the knowledge and skills gained from our studies.


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1.8 FUTURE PROSPECTS OF THE BUSINESS We are striving to satisfy our customer with great and friendly services thus generate profit. Little Cakes & Cafe will try to enter or list of the well-known, and yet the established cupcake shops that have survived in the industry. Besides that, we are looking forward to compete with our competitors in Seksyen 7, Shah Alam such as White Daisy’s Cupcakes, Diya’s Cupacakes, Cuppy Cuppy and Basic Stories Cupcakes & Cafe by open other other cupcake businesses which are include food and beverage services in other places like Petaling Jaya, Subang Jaya and Kelana Jaya and the same time become the top rated cupcakes shop every year.


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2.0 PURPOSE


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This business plan is prepared by Little Cakes & Cafe as a guideline for managing the proposed business. Besides that, this business plan prepared to evaluate the project viability and growth potential and to allocate business resources effectively. Other than that, it prepared by Little Cakes & Cafe for the purpose of obtaining working capital from Maybank Berhad for the amount RM 562 000.00.


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3.0 COMPANY BACKGROUND

NAME OF THE BUSINESS COPYRIGHT OF LITTLE CAKES & CAFE

:

Little Cakes & Cafe

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LITTLE CAKES & CAFE

BUSINESS ADDRESS

:

No. 3, Jln Plumbum S7/7, Seksyen 7, 40000 Shah Alam, Selangor

WEBSITE

:

[email protected]

EMAIL

:

info@littlecakes&cafe.com.my

TELEPHONE NUMBER

:

03-5557223

FORM OF BUSINESS

:

Private Limited Company

MAIN ACTIVITIES

:

Food and Beverage

DATE OF REGISTRATION

:

07th July 2010

DATE OF COMMENCEMENT

:

08th August 2010

INITIAL CAPITAL

:

RM 66 000.00

NAME OF THE BANK

:

Maybank Berhad

BANK ACCOUNT NUMBER

:

88-082656597-1


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4.0 BACKGROUND OF OWNER AND PARTNERS


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GENERAL MANAGER Name

:

Siti Safiah bt Azaan

I/C No.

:

820508-56-5458

Permanent Address

:

No. 30 Jln SM 9, Sunway Batu Caves, 68100 Selangor.

Correspondence

:

Address

No. 23, Taman Bunga Raya, Seksyen 2, 40450 Shah Alam, Selangor Darul Ehsan

Phone No.

:

012-6474247

Date of Birth

:

8th May 1982

Age

:

28 years

Marital Status

:

Single

Academic Qualification

:

1) Diploma in Accounting 2) Bachelor Degree in Business Administration

Courses Attended

:

Business, Entrepreneurship Course

Skills

:

1) Event Management 2) Speak fluently in both English and Malay 3) Microsoft office 4) Customer service

Experiences


:

4 years working experience in Corporate

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Sector Previous Business

:

General Executive at MapletreeLog (M) Holdings Sdn. Bhd (6 years)

Experience Present Occupation

:

General Manager at Little Cakes & Cafe

Name

:

Maheran bt Nadzri

I/C No.

:

840316-08-6240

Permanent Address

:

No. 109 Bt 18, Ladang Kuala Bernam,

ADMINISTRATION MANAGER

36000 Teluk Intan, Perak Correspondence

:

Address

No. 28, Tmn Bunga Kekwa, Seksyen 2, 40450 Shah Alam, Selangor

Phone No.

:

019-4796492

Date of Birth

:

16th March 1984

Age

:

26 years

Marital Status

:

Single


:

1) Diploma in Office management

2) Bachelor Degree in Human Resource

Management


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Courses Attended

:

Secretarial Course, Entrepreneurship Course

Skills

:

1) Public Relations 2) Microsoft Office 3) Speak fluently in both English and Malay

Experiences

:

2 years experience working in retail business as Human Resource Manager

Previous Business

:


Human Resource Executive at De Palma Inn (5 years)

:

Administration Manager at Little Cakes & Cafe

OPERATION MANAGER Name

:

Josphine Anak Lubong

I/C No.

:

820616-13-5876

Permanent Address

:

No. 34, Tmn Reveria, 94399 Kota Samarahan, Sarawak

Correspondence Address


:

No. 23, Tmn Manggis, Seksyen 2, 40450 Shah Alam, Selangor

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Phone No.

:

013-2041548

Date of Birth

:

16th June 1982

Age

:

28 years

Marital Status

:

Single


:

1) Diploma in Culinary Arts 2) Bachelor Degree in Food Service

Courses Attended

:

Food Service Course, Entrepreneurship Course

Skills

:

1) Kitchen 2) Good at giving clear instructions to employees 3) Speak fluently in both English,Malay and Iban

Experiences

:

2 years experience working at Corporate Sector as Operation Executive

Previous Business

:



Operation Executive at Famous Amos Junior (4 years)

:

Operation Manager at Little Cakes & Cafe

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MARKETING MANAGER Name

:

Nurain Fatiha bt Teh Saharun

I/C No.

:

820424-06-5814

Permanent Address

:

No. 8 Lrg 1C, Jln Sri Sementa, Taman Sementa, 40000 Shah Alam, Selangor

Correspondence

:

Address

No. 28, Tmn Bunga Kekwa, Seksyen 2, 40450 Shah Alam, Selangor

Phone No.

:

014-2110381

Date of Birth

:

24th April 1982

Age

:

28 years

Marital Status

:

Single


:

1) Diploma in Business Studies 2) Bachelor Degree in Business Studies

Courses Attended

:

Business Course, Entrepreneurship Course

Skills

:

1) Event Management 2) Marketing & Advertising 3) Microsoft Office 4) Public Relations

Experiences

:

2 years working experience in retail business as Marketing Executive


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Previous Business

:


Marketing Executive at Empire Automation Sdn. Bhd.

:

Marketing Manager at Little Cakes & Cafe

Name

:

Ezanee bin Zulkifli

I/C No.

:

801032-03-5131

Permanent Address

:

No. 78 Taman Permai, 16040 Kota Bharu,

FINANCIAL MANAEGER

Kelantan Correspondence

:

Address

P1-17A Tingkat 1, Jalan Plumbum, U7/U Pusat Komersial Seksyen 7, 40000 Shah Alam, Selangor

Phone No.

:

013-2965555

Date of Birth

:

23rd October 1980

Age

:

30 years

Marital Status

:

Single


:

1) Diploma in Accountancy 2) Bachelor Degree in Finance


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Courses Attended

:

Cultural Studies Course, Entrepreneurship Course

Skills

:

1) MYOB Software 2) Financial Accounting 3) Microsoft Office 4) Public Relations

Experiences

:

4years working experience in business as Financial Executive

Previous Business

:


Financial Executive at Illustrated Magazine Publishing Sdn. Bhd.

:

Financial Manager at Little Cakes & Cafe

5.0 ADMINISTRATION PLAN COPYRIGHT OF LITTLE CAKES & CAFE

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5.1 INTRODUCTION TO THE ORGANIZATION VISION

•

To be a highly regarded and reputable cupcakes shop in Klang Valley to serve the needs and wants of the customers from other places.

•

To expand our business by opening 2 new branches within 5 or 7 years.

•

To provide a good quality of cupcakes.

MISSION


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•

To introduce our product into the competitive market and to be accepted by customers.

•

To continue introducing new designs and variety of flavours in our product, that is cupcakes.

•

To reach our targeted sales for the first year.

OBJECTIVES

•

To establish and operate cupcakes cafe for the people who are living at Klang Valley.

•

To provide with the friendliest services with affordable prices of cupcakes and other services.

BUSINESS ADDRESS

:

Little Cakes & Cafe, No.3, Jln Plumbum S7/7, Seksyen 7, 40000 Shah Alam, Selangor Darul Ehsan

LOCATION PLAN

:

UiTM

RESIDENT AREA

PETRONAS

LITTLE CAKE & CAFE COPYRIGHT OF LITTLE CAKES & CAFE

SHELL

BHP PETROL

CALTEX

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WE ARE HERE!

TYPE OF BUILDING

:

Shop-Office

LAND AREA

:

22 × 7

BUILT-UP

:

1320 sq.ft

INFRASTRUCRURE

GENERAL MANAGER 5.2 ORGANIZATIONAL CHART SITI SAFIAH BT AZAAN

MARKETING

OPERATION FINANCIAL

ADMINISTRATION MANAGER

MANAGER MANAGER

MANAGER FATIHA COPYRIGHT OF LITTLE CAKES & NURAIN CAFE MAHERAN BT NADZRI

BT TEH SAHARUN

JOSPHINE ANAK LUBONG

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LITTLE CAKES & CAFE


5.3 LIST OF ADMINISTRATION PERSONNEL

Position General Manager Administration Manager Operation Manager Marketing Manager Financial Manager


No. of Personnel 1 1 1 1 1

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5.4 SCHEDULE OF TASKS AND RESPONSIBILITIES

Position General Manager

•

Tasks and Responsibilities Complete management responsibilities in

ensuring the company objective and mission can be achieved according to plan. •

Supports motivation of employees in

organization products or programs and operations. •

Looks to the future for change opportunities.

•

Oversees the overall operations of organization.

•

Administration Manager

•

Analyze monthly report of every department. Update and maintain database with accurate

client information. •


Controlling the financial expenses for

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administration department.

Operation Manager

•

Identify and inform the duties every department.

•

Management of staff’s salary payment, bonuses

and incentive, EPF and SOCSO. Manage the quality of products and ensure •

problems are handled efficiently. •

To set a rules and procedures for staff to follow

in order for department run smoothly. •

Marketing Manager

Manage and determine the operation cost

adequate with the company budget. To set a strategic marketing plan for the •

company and identify new marketing opportunities. •

Promoting the products and services of the

business to the customers. •

Analyze SWOT (Strength, Weakness,

Opportunity and Threat) of the company and strengths and weaknesses of our competitors. •

Financial Manager

Prepared the department report and submit to

the top manager. Manage and control the overall budget, •

expenses and profits of the company. •

Prepare monthly and annual cash flow and

income statement. •

Researching and reporting on factors influencing

the business performance •

Managing a company's financial accounting,

monitoring and reporting systems.


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5.5 LABOUR INCENTIVES

EMPLOYEES TRAINING The employees of the organization, organization, particularly the operational staffs, are trained in onthe-job training to gain and improve their t heir skills in the matters baking cupcakes, customer service and the work-flow systems. Other than that, a more experience workers can be the leader.

SALARY REVIEW Salary review will be made once a year for the services of the confirmed staff. The basic salaries will be paid once a month on the 28 th every month. It is the basic salaries that are paid in cash payable for the work done. Any increase in the salary shall depend on the decision of the top management.


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ANNUAL LEAVES Application of the leaves must be made a week before the commencement date of leave No. 1.

Position General Manager

Days of annual leaves 20

2.

Administration Manager

20

3.

Operational Manager

20

4.

Marketing Manager

20

5.

Financial Manager

20

requested. The authority to approve annual leaves applications are given to the General Manager of Little Cakes & Cafe.

SICK LEAVE The staffs are allowed to take a sick leave if they get sick or injuries occurred. Sick leave can be taken if there are medical certificate from any doctors in private or government medical institutions.

BONUSES The top management will give bonuses to all employees if the targeted profits are achieved in the particular year. The bonuses will be given according to amount of contribution from the top management according according to the profit of the year.

EMPLOYEE PROVIDENT FUND (EPF) In planning the salaries of the employees and the manager, the Employee Provident Provident Fund (EFPF) and Social Security Organization (SOCSO) are provided. The Employee Provident Fund (EPF) is a scheme that provides retirement benefits for members COPYRIGHT OF LITTLE CAKES & CAFE

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through the management of their savings in an efficient and reliable manner. These savings are accrued for each employee through contributions contributions from employees and their employers in their monthly wages. The amount accrued for EPF is 13% of the monthly salary.

SOCIAL SECURUTY ORGANIZATION (SOCSO) The Social Security Organization (SOCSO) operates as a social insurance scheme provided by the Government of Malaysia to provide aid in financial guarantees guarantees and protection to employees and their families in the event of accidents resulting in disablement, disablement, death or affliction with occupational diseases. SOCSO amount to be accrued is 2% from the monthly salary.


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5.6 SCHEDULE OF REMUNERATION REMUNERATION

Position

No.

Monthly Salary

EPF (13%)

SOCSO

Total

General

1

(RM) 2 600.00

(RM) 338.00

(2%) (RM) 52.00

(RM) 2 990.00

Manager Administration

1

2 100.00

273.00

42.00

2 415.00

Manager Operation

1

2 200.00

286.00

44.00

2 530.00

Manager Marketing

1

2 000.00

260.00

40.00

2 300.00

Manager Financial

1

2 300.00

299.00

46.00

2 645.00

Manager TOTAL


12 880.00

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5.7 OFFICE EQUIPMENTS

Item Computer Air Conditioner Multi Function Printer/Fax Telephone Photocopy machine A4 Paper Receipt Book File Holder

Quantity 5 3 1

3 1 4 10 6 Total

Price/Unit (RM) 1 300.00 999.00 500.00

Total (RM) 6 500.00 2 997.00 500.00

200.00 10 000.00 10.00 2.00 3.50

600.00 10 000.00 40.00 20.00 21.00 20 678.00

5.8 FURNITURE AND FITTINGS

Item Quantity File Cabinet 5 Notice Board 1 Table 5 COPYRIGHT OF LITTLE CAKES & CAFE Chair 7 Total

Price/Unit (RM) 200.00 20.00 300.00 90.00

Total (RM) 1 000.00 20.00 1 500.00 Page 29 630.00 3 150.00


LITTLE CAKES & CAFE

5.9 RENOVATION

Item Flooring Lighting

Quantity Total

Price/Unit (RM) -

Total (RM) 3 000.00 700.00 3 700.00

5.10 REGISTRATION EXPENSES

Item Business License & Registration Telephone Internet Connection Installation Total


Amount (RM) 3 000.00 410.00 173.00 3 583.00

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5.11 ADMINISTRATION BUDGET

Type

Fixed Asset

Monthly

Other Expenses

Expenses (RM)

(RM)

Office Equipment

(RM) 20 678.00

Furniture and Fittings

3 150.00

Renovation Salaries

3 700.00

Rental Fire Extinguisher


12 880.00 3 000.00 300.00

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6.0 MARKETING PLAN


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INTRODUCTION Marketing plan is one of the main aspects that are very important in order to expand market and introduce our product and make sure there is an improvement in the business. Furthermore, the marketing plan also helps the business to expand all the information regarding the potential customer, marketing strategy and marketing analysis. It will give impacts to the business plan within the business then contribute to a good company profitability and image. Marketing plan is a part of the business which can help us to promote the business to the customer. Besides that, through the marketing plan there are giving more choices to the customer besides introducing a new concept in attracting the customers and promote our product market. Other than administration and operational, the marketing also has a direct contact with the customer in order to fulfill their needs. To gain higher profits, marketing should be able to predict the customer’s desire and try to get the customer attention to try our product. As a preparation to provide an effective marketing plan we have to come out with the marketing analysis, target market and marketing strategy. Marketing is and exchange activity that takes place between a business entity and its customers. The customers can be anyone from individuals, other business entities (e.g. wholesalers, retailers or dealers) to support organization (e.g. banks, government


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agencies or non-government organization). This is achieved by deciding on the best way to advertise a products or services or what price to charge for it.

MARKET DEFINITION Marketing can be defined as the activities that are carried out systematically to encourage and increase sales of products or services as long as the activities are in line with religious and ethical practices. Basically, the marketing activities will help the entrepreneur to sell and promote their products to customer. Marketing definition also can be referring to several basic elements. Here, the marketing activities must be planned and implemented in systematic manner in order to achieve the business goals. If not, it can give the result of wasted unnecessarily and effecting the business performance and profit. The resources such as time, money and man-power should be managed properly. The systematic marketing effort will ensure that the customers well attracted and motivated to use the business products or services that are being offered. Thus, it is important to encourage purchaser by the first-time in order to promote the product and also encourage them to come again. The first experience will give the positive perception about the level of the services of the business. These previous two factor must be based on awareness of religious boundaries and ethical practices. Marketing should ensure that marketing activities are not contra with the religious consideration of the target market and the population generally.


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6.1 PRODUCT OR SERVICE DESCRIPTION The Little Cake offers a variety of cupcakes size and flavours. All cupcakes are beautifully decorated and freshly baked as the needs and wants of the customer. The Little Cake produces a cupcakes using only the freshest and most natural ingredients and free from trans-fat and preservatives. Besides that, 60% of our business is come from a special order of the needs and wants of the customer while the other 40% of our business is filled by special cravings by our own staff. To fulfil the needs and wants of the target customer, our company will always come out with a new decoration and design of cupcakes.


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6.2 TARGET MARKET Target market can be define as the groups of customers that have needs and want that can be satisfied by the business through the supply of goods and services. Businesses need to focus their marketing activities towards certain groups of customers. These customers are choosing based on the business ability to satisfy needs and wants of the group. These selected customers are known as target market. To ensure Little Cake is achieving its objective, first among all we must select our target. Our target group of customers that have a needs and wants can be satisfied by the business through the produce a cupcakes. The market that we are targeting ranged mainly for those who are love cupcakes regardless teenagers and kids, working mothers, residents of urban areas, students and people who are getting married. According to the research that we have done, a target market must be identified to accomplish the customers of their requirements in addiction to bring profit through the product we give to them. Target market is a place where we want to market our product or give services to customers. First of all, our company has to decide where the best place to market out product which most strategic whereby all of the customer can see our business. Finally, we come out with the decision to open our business in Seksyen 7, Shah Alam area. This


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is the strategic place for us to selling our product because based on our view and analyzed this place is in developing place.

Our customers can be broadly divided into three groups :

1.

•

Weekend getaway customers.

These people are like to hang out and spend time outside home during weekend such as parents will bring their children go to our cupcakes cafe and enjoy with our cupcakes and meals that we provided with a relaxing and simple ambience.

2.

•

Students.

These people are studying in the Universiti Teknologi Mara, Shah Alam (UiTM), Pusat Teknologi & Pengurusan Lanjutan (PTPTL) and Management & Science University (MSU).

3.

•

Residents of urban area.

These people are living in the urban areas, nearby to our shop and prefer to live a hassle-free lifestyle. They rather buy something than having themselves made it on their own.


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6.3 MARKET SIZE Market size refers to the total potential purchase of the target market which includes purchase of competitor products within the same market. It is normally stated in term of unit or “Ringgit Malaysia (RM)” and it can be calculated daily, weekly, monthly and yearly. When we are alert the current and expected market potential, it will helps us to have better plan businesses, marketing and sales activities. From the sources of statistic department, the populations people in Shah Alam are around 580,000 peoples include the people who are studying in University in Shah Alam. Therefore, our target people that will buy cupcakes are 350,000 peoples. Below are steps that show how we determine our market size. Step 1

•

We assume that people will go to cupcakes shop. 7% X 350 000 people = 24 500 people

Step 2

•

We assume that amount of money that people willing to spend for cupcakes for a month.


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24 500 people x RM 24 = RM 588 000 Step 3

•

We assume that amount of money that each people willing to spend at our cupcakes. 24 500 people X RM 12 = RM 294 000

6.4 COMPETITORS Little Cake competitors are the business firms that provide similar product to the same target. Our main competitors also focus on the same customers as their target market. From our survey, we identified that there are four competitors cupcakes shop around Shah Alam which is provide exactly same product.

Name of the company White Daisy’s Cupcakes



Strength Has been well



Weakness Lack of staff



Lack of equipments



Homemade

known by the customer



Has operates the

business for more than 4 years



Have more

experience Diya’s Cupacakes



Well-known by most

of the customer



Location business in

cupcakes



Lack of staff



Hidden location Page 39

the middle of resident Cuppy Cuppy COPYRIGHT OF LITTLE CAKES & CAFE



Affordable price



Good promotion


LITTLE CAKES & CAFE

Basic Stories Cupcakes &



Friendly service



Small premises



Newly establish with



Unattractive

Cafe

new furniture

Little Cakes & Cafe

environment



CCTV



Narrow building



Product quality



New in the market



Beautiful design and

used natural material for the ingredients of cupcakes



Hired qualified and

skill staff



New equipments

and technologies


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6.5 MARKET SHARE

•

Present scenario (without Little Cake)


Monthly Sales (RM) 235 200.00

Market Share (%) 40

Diya’s Cupacakes

176 400.00

30

Cuppy Cuppy

88 200.00

15


88 200.00

15

Cafe Total

588 000.00

100%

PERCENTAGE BEFORE ENTERING THE MARKET COPYRIGHT OF LITTLE CAKES & CAFE

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44% 44%

44%

44%

WhiteDaisy’sCupcakes Diya’sCupacakes Cuppy Cuppy Basic Stories Cupcakes &Café

•

With the present of Little Cake in the market


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Monthly Sales (RM) 229 320.00

Market Share (%) 39

Diya’s Cupacakes

164 640.00

28

Cuppy Cuppy

82 320.00

14


64 680.00

11

Cafe Little Cake

47 040.00

8

Total

588 000.00

100%

PERCENTAGE AFTER ENTERING THE MARKET


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4% 44%

%

44%

44%

WhiteDaisy’sCupcakes Diya’s Cupacakes Cuppy Cuppy Basic Stories Cupcakes & Café Little Cakes & Café

6.6 SALES FORECASTS


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Month

Sales

Month 1

Unit 12 000

RM 144 000.00

Month 2

12 900

154 800.00

Month 3

15 000

180 000.00

Month 4

16 500

198 000.00

Month 5

14 000

168 000.00

Month 6

11 035

132 420.00

Month 7

151 000

181 200.00

Month 8

11 000

132 000.00

Month 9

16 500

198 000.00

Month 10

18 020

216 240.00

Month 11

18 800

225 600.00

Month 12

19 200

230 400.00

Year 1

180 055

2 160 660.00

Year 2 (3%)

185 457

2 225 480.00

Year 3 (5%)

189 058

2 268 693.00

6.6 MARKETING STARTEGY Even though our company is still new in the market, it is important for us to use certain strategies that might attract our customers to buy our product. In order to make sure that everything runs smoothly, we have decided 4 strategies that is efficient and effective to attract our new customers.

•

Product Strategies In outlining with the product strategy, we will give full attention with the ingredients that we used to produce cupcakes. Basically, we will used from natural materials such as original chocolate powder and original fruits.


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LITTLE CAKES & CAFE

Besides that, we will come-out and ensure our cupcakes with free from transfat or preservations. To make that our cupcakes are always looking fresh, we will made based to order basic.

•

Price Strategies Usually, we have to complete with our competitor in term of pricing. As our company just to grow, we need to attract more customers to come our cupcakes shop and buy our cupcakes as our main product of business. This is one of the strategies to attract them and make them a loyal customer for a long period of time. In order to realize our dreams, our company, Little Cakes & Cafe has offered our customer with variety types of size of cupcakes with different price.

1) Cost-based pricing We are choosing cost-based pricing as our pricing strategy. This is because cost-based strategy is the simplest and most commonly used pricing strategy. We count it based on the total cost of the cupcakes plus a standard mark-up. The mark-up is the profit margin that is desired from the sales of the cupcakes. The cost – based pricing is shown below : Price = Total Cost Per Unit + Mark-up Example of the calculated price such as :


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LITTLE CAKES & CAFE


Price = cost per unit + mark-up =

RM 3.00 + (17 % x RM 3.00)

=

RM 3.00 + RM 0.51

=

RM 3.50

2) Value – based pricing We are also choosing value – based pricing as our pricing strategy. In valuebased pricing, the customer’s perception of the value of a product is a key factors considered in pricing the cupcakes. This is because, our cupcakes is presented in three sizes, small, medium and large. This perceived value is associated with the benefits that our customers believe are received from our product.

•

Place Strategies We are choosing the most common form of distribution channels as shown below : Manufacture

Consumer

This type of channel is called the direct marketing channel or channel one. We are choosing this channel because it is suitable for our business and directly connected to our customers.


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Our shop also stated at strategy area which is near workers and neighbourhood’s area, at walking area, have wide space for parking and also it is stated at away to I-City which is the new leisure area at Shah Alam. So that more people will attract to go to our shop before they go to I-City.

•

Promotion Strategies 1) Advertising Advertising are non-personal, paid form of promotion through the mass media. The most advertising strategy that we used is by creating brochures, advertised at magazine and also with the World Wide Web.

2) Sales Promotion Sales promotion is short-term incentives or the special offer to encourage purchase or speed up the purchase decision. We are doing our sales promotion by offer a student price, make a package for seasonal or occasion event, member’s card and also a stamp for the customers. It will result that many customers will come to our cupcakes cafe.

6.7 LIST OF MARKETING PERSONNEL

Position Marketing Manager Sales Personnel

No. of Personnel 1 1

6.8 SCHEDULE OF TASK AND REPONSIBILITIES


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LITTLE CAKES & CAFE

Position

Task and Responsibilities

Marketing Manager

•

To set a strategic marketing plan for

the company and identify new marketing opportunities. •

Analyze SWOT (Strength,

Weakness, Opportunity and Threat) of the company and strengths and weaknesses of our competitors. Promoting the products and services

Sales Personnel

•

of the business to the customers. •

Prepared the department’s report

and submit to the top manager.

6.9 SCHEDULE OF REMUNERATION

Position

No.

Monthly Salary

EPF (13%)

SOCSO

Total

Marketing

1

(RM) 2 000.00

(RM) 260.00

(2%) (RM) 40.00

(RM) 2 300.00

Manager Sales

1

1 500.00

195.00

30.00

1 725.00

Personnel Total


4 025.00

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LITTLE CAKES & CAFE

6.10 MARKETING BUDGET

Type Signboard Salaries Grand Opening

Fixed Asset

Monthly

Other Expenses

(RM) 3500.00

Expenses (RM)

(RM)


4 025.00 3000.00

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LITTLE CAKES & CAFE


7.0 OPERATIONS PLAN


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INTRODUCTION A business will never be operated without an operational plan. No matter what products or services of the business, there must be an operational plan. Operational plan can be defined as the process of assemble resources to produce output through the transformation process. The operation process comprises three main components such as business input, transformation system and output. Business input consists of all resources required to produce desire output such as raw materials,

machine

and

equipment,

technology,

information

and

capital.

The

transformation system refers to the activities involved in transforming input into output. This system involves planning of raw materials, designing of operational process, planning of floor layout and distributing of man power in the organization.


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OPERATION OBJECTIVE The operation management need to be planned very properly as it is the main component in any business proposal. Our business also had identified some of the objective of our operation plan. Our operation objectives are:



To optimized our customer’s satisfaction



To accomplish consistency in the services offered



To resolve any of operation problem and make all the operation process run efficiently



To ensure that all of the operation process in our business is functioning well to meet the demand of our customers


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LITTLE CAKES & CAFE


7.1 ACTIVITY CHART

FLOW CHART FOR MANUFACTURING CUPCAKES


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7.2 PROCESS FLOW CHART

PROCESS FLOW CHART FOR MANUFACTURING CUPCAKES


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7.3 CAPACITY PLANNING Capacity planning refers to the amount of output that can be produced within a specified time. For daily production, we are required to produce 500 units of cupcakes. To produce 500 units of cupcakes it takes 5 hours.


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LITTLE CAKES & CAFE

•

= 100 units of cupcakes per hour

We estimate that one worker can produced 50 units of cupcakes in 1 hour

•

= 2 workers

Therefore, we need 2 worker to produced 50 units of cupcakes in 1 hour. Little Cakes & Cafe was open on Monday until Sunday and will be closed during public holiday. Our business will start the operation on 9.00 am until 11.00 pm because we want to take much reservation and attract more customers comes to our cupcakes cafe.

7.4 MATERIAL REQUIREMENT

Item

Amount

Amount

Amount

Price/Unit

Total

Required

required/

required/

(RM)

Purchase

for 100

cupcakes

Month


(Month)

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LITTLE CAKES & CAFE

cupcakes

(RM) 40g/unit x

Flour

Egg

4 kg

40 g

13 440 =

0.05 units

537.6kg 1/unit x 672 =

(1 egg for

672 units

5 units

1.50

806.40

0.25

168.00

1.50

403.20

2.30

618.30

2.00

537.60

every 20 cupcakes) 20g/unit x Butter

2 kg

20 g

13 440 = 268.8kg 20g/unit x

Sugar

2 kg

20 g

13 440 = 268.8kg 20g/unit x

Icing

2 kg

20g

13 440 = 268.8kg

Total

2 533.50

7.5 LIST OF OPERATION PERSONNEL

Position

No. of Personnel

Operation Manager

1

Supervisor

1

Baker

1

Assistant Baker

1


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LITTLE CAKES & CAFE

Worker

2

Cashier

1

7.6 SCHEDULE OF TASKS AND RESPONSIBILITIES

Position Operation Manager

Task and Responsibilities •

Manage the quality of products and ensure

problems are handled efficiently •

To set a rules and procedures for staff to follow in

order for department run smoothly •

Supervisor


Manage and determine the operation cost

adequate with the company budget Developing and introducing new training plan to •

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LITTLE CAKES & CAFE

the group •

Make sure that member of team follow

organization’s rules and policies •

Baker

roles of employees of the group Prepared cupcakes for sale •

•

Create new recipe and design

•

Ordering of necessary baking supplies Closely follow daily list and see attached

•

Responsible for cleaning bakery equipment by

•

Assistant Baker

Setting performance standards for task project and

closely following daily and weekly cleaning list •

Responsible for organizing product in preparation

for baker

Worker 1

•

Welcomed the customer who entered to the shop

•

Ensure the cleanliness of toilets and customer

table inside the shop •

Worker 2

Cashier

customers Prepared for drinks and food for the customer •

•

To count all the food and beverage stock

•

Ensure the cleanliness of the food and beverage

area Receive the money from customer •

•


Take order and serves drink and food to

Close the account everyday

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LITTLE CAKES & CAFE

This is our operation process schedule for all of staff that involved in daily roster. Staff

MON

TUE

WED

THU

FRI

SAT

SUN

Operation Manager

O

O

O

O

O

X

X

Supervisor

O

O

O

O

O

O

O

Baker

O

O

O

O

O

O

O

Assistant Baker

O

O

O

O

O

O

O

Worker 1

O

O

O

O

O

O

O

Worker 2

O

O

O

O

O

O

O

Cashier

O

O

O

O

O

O

O

O = Worker day (Open Business) X = Worker leave

7.7 SCHEDULE OF REMUNERATION

Position

No.

Monthly Salary

EPF (13%)

SOCSO

Total

Operation

1

(RM) 2 200.00

(RM) 286.00

(2%) (RM) 44.00

(RM) 2 530.00

Manager Supervisor Baker Assistant

1 1 1

1 500.00 1 400.00 1 000.00

195.00 182.00 130.00

30.00 28.00 20.00

1 725.00 1 610.00 1 150.00

Baker Worker Cashier

2 1

700.00 800.00 Total

91.00 104.00

14.00 16.00

1 610.00 920.00 9 545.00


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LITTLE CAKES & CAFE

7.8 OPERATIONAL EQUIPMENT

Item

Price/Unit (RM)

Quantity

Total Cost (RM)

Baking oven

5 500.00

2 units

11 000.00

Cream Cooker

1 500.00

2 units

3 000.00

Spiral Mixer

3 300.00

2 units

6 600.00

Cupcake Pan/Tray

59.90

20 units

1 198.00

Cupcake

46.00

5 units

230.00

Refrigerator

4590.00

2 units

9 180.00

Cupcakes

2 390.00

1 units

2 390.00

Spatula

2.50

2 dozen

5.00

Cup Measure

4.00

5 units

20.00

Bowls

5.00

20 units

100.00

Icing Bag

10.00

3 packet

30.00

Cupcakes Boxes

3.00

1000 boxes

3 000.00

Stand/Tree

Refrigerator (curve glass display)

Total


36 753.00

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LITTLE CAKES & CAFE

7.9 FOOD AND BEVERAGES

Item

Price/Unit (RM)

Quantity

Total Cost (RM)

Soft Drink

34.00

5 dozen

170.00

Mineral Water

20.00

5 dozen

100.00

Straw

2.00

6 pack

12.00

Coffee Maker

150.00

1 unit

150.00

Buns

1.50

200 unit

300.00

Fork & Spoon

40.00

5 dozen

200.00

Table Set

550.00

5 set

2 750.00

Total

3 682.00

7.10 OTHER EQUIPMENTS

Item

Price/Unit (RM)

Quantity

Total Cost (RM)

Cash Machine

350.00

1

350.00

Air Conditioner

1 000.00

2

2 000.00


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LITTLE CAKES & CAFE

Total

2 350.00

7.11 SUPPLIERS INFORMATION

Item

Supplier

Food and Beverages

International Centre of Cake Artisty Sdn.

Raw Materials

Bhd. Sunway Damansara wisma ICCA,


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LITTLE CAKES & CAFE

1, Jalan PJU 5/15, Dataran Sunway, Kota Damansara, 47810 Petaling Jaya,Selangor. Tel : 03-61408835 Fax: 03-61421501 Kitchen Equipment

1B Com Kitchen Expert Sdn. Bhd. 17, Jalan 5/36, Bukit Sri Bintang, Kepong 52100 Wilayah Persekutuan,Kuala Lumpur.

7.12 SPACE LAYOUT


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LITTLE CAKES & CAFE


SYMBOLS USED IN LAYOUT COPYRIGHT OF LITTLE CAKES & CAFE

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LITTLE CAKES & CAFE

SYMBOLS


DESCRIPTIONS

Table Set

Food and Beverage

Cupcakes Display

Kitchen Area

Cashier

Washroom & Toilet

7.11 LOCATION Little Cakes & Cafe located at No.3, Jln Plumbum S7/7, Seksyen 7, 40000 Shah Alam, Selangor Darul Ehsan.


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LITTLE CAKES & CAFE


7.12 OPERATION OVERHEAD

Item


Cost (RM)

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LITTLE CAKES & CAFE

Salary

9 545.00

Rent

3 800.00

Water

500.00

Electricity

2 500.00

Telephone & WI-FI

200.00

Total

16 545.00

7.13 OPERATION BUDGET

Type

Machine & Equipment

Fixed Asset Cost

Monthly Expenses

Other Expenses

(RM)

(RM)

(RM)

32 170.00


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LITTLE CAKES & CAFE

Operation Equipment

4 583.00

Renovation

2 500.00

Raw Materials

2 533.50

Salary

9 545.00

Rent

3 800.00

Water Electricity Telephone & WI-FI

500.00 2 500.00 200.00

Maintenance

2 000.00

Other Equipments

2 350.00


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LITTLE CAKES & CAFE


8.0 FINANCIAL PLAN

INTRODUCTION Financial planning is the most crucial aspect of this business plan as financial plan incorporates all financial data derived from the operating budgets gathered from the administration, marketing and operations department. Thus, financial planning can only start when all the information and data have been gathered from others mentioned department above. Business account will be much more systematic and prudent with


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LITTLE CAKES & CAFE

effective financial management planning. Thus, it is very important to have a good financial planning. The purpose of financial plan are :

•

To determine the size of investment

•

To identify and propose the relevant sources of finance

•

To ensure that the initial capital is sufficient

•

To appraise the viability of the project before actual investment is committed

•

To be used as a guideline for implementation process

8.1 PROJECT IMPLEMENTATION COST SCHEDULE

ADMINISTRATIVE EXPENDITURE Fixed Assets Furniture and fittings

RM 3,15 0 3,70

Renovation

0

Office equipment

78

20,6 Working Capital Salaries,EPF & SOCSO COPYRIGHT OF LITTLE CAKES & CAFE

12,8

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LITTLE CAKES & CAFE

80 40 Utilities

0 30

Stationary

0

Pra-Operasi 3,00 Deposit (rent, utilities, etc.)

0 3,00

Business Registration & Licences

0 47,1

TOTAL

08

MARKETING EXPENDITURE Fixed Assets

RM 3,5

Signboard

00

Working Capital 1,7 Salary, EPF & SOCSO

25 4

Utilities

00

Advertisement

00

7,5 Pra-Operasi Deposit (rent, utilities, etc.) Business Registration & Licences Insurance & Road Tax for Motor Vehicle 3,0 Other Expenditure

00

TOTAL

25

16,1

OPERATIONS EXPENDITURE Fixed Assets

RM 32,1

Machine and Equipment

70

Operation Equipment

83

4,5 2,5 Renovation


00

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LITTLE CAKES & CAFE

Working Capital 5,5 Raw Materials & Packaging

33 7,0

Salaries, EPF & SOCSO

15

Utilities

00

3,2 2,0 Maintenance

00

Pra-Operasi 3,8 Deposit (rent, utilities, etc.)

00

Other Expenditure

50

2,3 63,1 TOTAL

51

8.2 SOURCE OF FINANCE SCHEDULE LITTLE CAKES & CAFE PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE Project Implementation Cost Requirements Fixed Assets Land & Building COPYRIGHT OF LITTLE CAKES & CAFE

Sources of Finance Cost

Loan

HirePurchase

Own Contribution Cash

Existing F. Assets

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LITTLE CAKES & CAFE

Furniture and fittings Renovation Office equipment

3,150 3,700 20,678

Signboard

Machine and Equipment Operation Equipment Renovation Working Capital

12

1,150 2,700

2,000 1,000 20,678

3,500

3,500

32,170 4,583 2,500

32,170 4,583 2,500

months

Administrative Marketing Operations Pre-Operations & Other Expenditure Contingencies 7%

162,96 0 115,50 0 212,97 6 15,150 40,381 617,24 8

TOTAL

162,960 115,500 212,976 15,150 40,381 550,817

45,753

20,678

8.3 LOAN AMORTIZATION (REPAYMENT) SCHEDULE

Amount Interest Rate Duration (yrs) Method COPYRIGHT OF LITTLE CAKES & CAFE

550,817 5% 7 Baki Tahunan

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LITTLE CAKES & CAFE

Yea r

Principal

Interest

-

78,

1

Total Payment

27,

688 78,

541

688 78,

606

688 78,

672

688 78,

738

688 78,

803

688 78,

869

7

688

934

82,623

-

8

0

0

-

-

9 10

0 0

0 0

-

-

2 3 4 5 6

106,229

Principal Balance 550, 817 472, 129

23,

393, 102,295

440

19,

314, 98,360

752

15,

236, 94,426

064

11,

157, 90,491

376

7,

78, 86,557

688

3,

8.4 FIXED ASSET DEPRECIATION SCHEDULE

Fixed Asset Cost (RM) Method Economic Life (yrs)

Yea

Annual Depreciation


Furniture and fittings 3,150 StraightLine 5 Accumulate d Depreciation

Book Value

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LITTLE CAKES & CAFE

r 1 2 3 4 5 6 7 8 9 10

630 630 630 630 630 0 0 0 0 0


630 1,260 1,890 2,520 3,150 0 0 0 0 0

3,150 2,520 1,890 1,260 630 -

Renovation 2,500 StraightLine 5 Accumulate

Annual

d

Depreciation 500 500 500 500 500 0 0

Depreciation 500 1,000 1,500 2,000 2,500 0 0

Yea r 1 2 3 4 5 6 7


Book Value 2,500 2,000 1,500 1,000 500 -

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LITTLE CAKES & CAFE

8 9 10

0 0 0


0 0 0

-

Office equipment 20,678 StraightLine 5 Accumulate

Annual

d

Depreciation 4,136 4,136 4,136 4,136 4,136 0 0 0 0 0

Depreciation 4,136 8,271 12,407 16,542 20,678 0 0 0 0 0

Yea r 1 2 3 4 5 6 7 8 9 10


Book Value 20,678 16,542 12,407 8,271 4,136 -

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LITTLE CAKES & CAFE


Signboard 3,500 StraightLine 5 Accumulate

Annual

d

Depreciation 700 700 700 700 700 0 0 0 0 0

Depreciation 700 1,400 2,100 2,800 3,500 0 0 0 0 0

Yea r 1 2 3 4 5 6 7 8 9 10


Book Value 3,500 2,800 2,100 1,400 700 -

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LITTLE CAKES & CAFE


Machine and Equipment 32,170 StraightLine 5 Accumulate

Annual

d

Depreciation 6,434 6,434 6,434 6,434 6,434 0 0 0 0 0

Depreciation 6,434 12,868 19,302 25,736 32,170 0 0 0 0 0

Yea r 1 2 3 4 5 6 7 8 9 10



Book Value 32,170 25,736 19,302 12,868 6,434 -

Operation Equipment 4,583 StraightLine 5

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LITTLE CAKES & CAFE

Accumulate Annual

d

Depreciation 917 917 917 917 917 0 0 0 0 0

Depreciation 917 1,833 2,750 3,666 4,583 0 0 0 0 0

Yea r 1 2 3 4 5 6 7 8 9 10


Book Value 4,583 3,666 2,750 1,833 917 -

Renovation 2,500 StraightLine 5 Accumulate

Annual

d

Depreciation 500

Depreciation 500

Yea r 1


Book Value 2,500 2,000

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LITTLE CAKES & CAFE

2 3 4 5 6 7 8 9 10

500 500 500 500 0 0 0 0 0

1,000 1,500 2,000 2,500 0 0 0 0 0

1,500 1,000 500 -

8.5 PROFORMA CASHFLOW STATEMENT


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LITTLE CAKES & CAFE

8.6 PROFORMA INCOME STATEMENT

LITTLE CAKES & CAFE PRO-FORMA INCOME STATEMENT Year 1 Sales

Year 2

Year 3

643,170

675,328

688,191

224,406

19,295 235,985

20,260 242,097

19,295

20,260

20,646

0

0

0

205,111

235,020

241,711

438,059

440,308

446,480

Administrative Expenditure

162,960

167,849

172,884

Marketing Expenditure

115,500

118,965

122,534

Less: Cost of Sales Opening Stock of Finished Goods Production Cost less: Ending Stock of Finishe Goods

Gross Profit Less: Enpenditure

Other Expenditure Business Registration & Licences Insurance & Road Tax for Motor Vehicle COPYRIGHT OF LITTLE CAKES & CAFE

3,000

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LITTLE CAKES & CAFE

Other Pre-Operations Expenditure Interest on Hire-Purchase

5,350

Interest on Loan

27,541

23,606

19,672

6,206

6,206

6,206

Total Expenditure

320,556

316,626

321,296

Net Profit Before Tax

117,503

123,682

125,184

32,901 84,602 84,602

34,631 89,051 173,653

35,051 90,132 263,786

Depreciation of Fixed Assets

Tax Net Profit After Tax Accumulated Net Profit

LITTLE CAKES & CAFE PRODUCTION COST PRO-FORMA STATEMENT Year 1 Raw Materials Opening Stock Current Year Purchases Ending Stock Raw Materials Used Carriage Inwards

Year 2

Year 3

0 73,658 3,683 69,975

3,683 77,341 3,867 77,157

3,867 78,814 3,941 78,740

Salaries, EPF & SOCSO

69,975 84,180

77,157 86,705

78,740 89,307

Factory Overhead Depreciation of Fixed assets (Operations) Utilities Maintenance

7,851 38,400 24,000

7,851 39,552 24,720

7,851 40,739 25,462

70,251 224,406

72,123 235,985

74,051 242,097

Total Factory Overhead Production Cost


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LITTLE CAKES & CAFE

8.7 PROFORMA BALANCE SHEET

LITTLE CAKES & CAFE PRO-FORMA BALANCE SHEET Year 1

Year 2

Year 3

ASSETS Fixed Assets (Book Value) Furniture and fittings Renovation Office equipment Signboard

Machine and Equipment Operation Equipment Renovation

Current Assets Stock of Raw Materials COPYRIGHT OF LITTLE CAKES & CAFE

2,520 2,960 16,542

1,890 2,220 12,407

1,260 1,480 8,271

2,800

2,100

1,400

25,736 3,666 2,000

19,302 2,750 1,500

12,868 1,833 1,000

56,225

42,169

28,112

3,683

3,867

3,941

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INTRODUCTION PLAN

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