1.0 INTRODUC INTRODUCTION TION
Lazada Group was established in 2011 by Rocket Internet in Singapore with the aim of setting up the mazon!com plan of action in Southeast sia to e"ploi e"ploitt the early early online online purch purchase aserr busin business ess sector sector and mazo mazon#s n#s feeble feeble nearness there$Rocket is a German hatchery that constructs organizations that duplicate the plans of action of effecti%e &S tech organizations in rising markets! Lazada#s e'commerce sites delicate dispatched in 2012 in Indonesia$ (alay (alaysia sia$$ the )hilip )hilippin pines$ es$ *hail *hailan and d and +ietna +ietnam!It m!It raised raised four four rounds rounds of subsidizing in 2012 and mid 201,- .) (organ put an undisclosed sum in September$ Swedish retailer /inne%ik put 0 million in o%ember$ German pri% pri%at ate e %alu %alue e firm firm Summ Summit it )art )artne ners rs put put 23 23 mill millio ion n in 4ece 4ecemb mber er$$ and and *engelmann put about 20 million in .anuary 201,! It additionally included a 2'day ensured con%eyance administrations$ tending to a standout amongst the most widely recognized protests about Lazada#s ser%ice$ and one of its grea greate test st diff diffic icul ulti ties es$$ whic which h it had had ende endea% a%or ored ed to addr addres ess s by maki making ng a 5monstrous 5monstrous$$ limitless limitless speculatio speculation5 n5 in distributio distribution n centers centers and con%eyan con%eyance ce ser%ices!
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2.0 EXECUTIVE SUMMARY
Lazada are utilizing an I* as a part of re6uest to maintain their business it was on account of Lazada are one of the organization that are doing e'trade business! *his is on the grounds that$ Lazada are maintaining an e'trade business so I* are most essential part that Lazada need to mind and enhance keeping in mind the end goal to keep up the business methodology!
In this Lazada setting$ they utilizing the product called the 7arehouse (anagement System 87(S9! :y utilizing this product$ the 7arehouse (anagement System business of Lazada o%ersees Lazada business procedure to be 6uick$ ad%antageous and secure internet shopping! *his framework for Lazada gi%es much ad%antages to the Lazada to work their online business! Lazada will change the substance of shopping by offering a simple to utilize$ beneficial and trusted e'e"change stage! ;ther than that$ the framework in Lazada e"pand their consumer loyalty! Lazada is ceaselessly endea%oring to offer its clients the most ideal shopping background with different
installment
techni6ues
including
money
down$
broad
guarantee
responsibilities and free returns!
7hat#s more$ those I* will be an empowers towards the Lazada by growing limit$ abbre%iate con%eyance period$ day by day cycle numbers$ less issues and help with other office! 7arehouse (anagement System additionally is a product application that backings the e%eryday operation in a distribution center! *he framework is completely computerized to gi%e more prominent effecti%eness$ profitability and e"actness!
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3.0 VISION, MISSION, OBJECTIVES AND GOALS
VISION
*he Lazada arrangements to e"tend its top notch items and administrations uni%ersally in a 6uick and less'e"ertion approach!
MISSION
Lazada is ready to be the single biggest online shopping center that is a piece of a worldwide digital chain officially settled in
OBJECTIVES
> *he e'business will guarantee the protection of data and the security of information by ha%ing a secret key ensured confirmation! > *he e'business will get more brilliant thoughts from %arious clients for headway by gi%ing them a proposal bo"! > *he e'business will offer satisfaction to the clients by genuinely showing?furnishing them 6uality items with engaging appearance! > *he e'business will be worked and kept up by a confirmed website admin! > *he e'business will gi%e back its %enture when the operation has e"tended and increased more clients!
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4.0 BUSINESS STRATEGY
:usiness Strategy is a leadership plan that achie%es a specific set of goals or ob@ecti%es such as de%eloping new products or ser%ices$ entering new markets$ increasing customer loyalty$ attracting new customers and increasing sales! It can simply be described as a long'term business planning! *ypically a business strategy will co%er a period of about , to A years and sometimes e%en longer! In business strategy the biggest challenges are payment and deli%ery when purchase!
Lazada has a strategic cooperation between long'term financial in%estors and industry partners to add significant growth momentum and enhanced profitability to e'commerce businesses! *hey in%ite *escoBs to in%est and look forward to working with them as a starting point of close cooperation between the parties! Lazada is an e"citing$ pioneering business which has de%eloped a market'leading offer in each of its fi%e markets in @ust 1C months! s South
Lazada is a pioneer in Southeast sian e'commerce with around 1$A00 employees across fi%e Southeast sian countries! Since launch Lazada has become the leading online general merchandiser across the region! s key pillars of LazadaBs long'term strategy$ the company has opened up its platform with great success to third party merchants to increase assortment and allowing both large and small suppliers take ad%antage of LazadaBs traffic %olumes$ continued building its category mi" by e"panding into fashion$ and de%eloped an affiliate program that will help the regionBs broader web community to flourish by pro%iding web portal and blog owners an opportunity to monetize their website! s another key cornerstone of the GroupBs strategy$
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Lazada also launched Lamido in Indonesia and +ietnam$ to tap into the large informal e'commerce market of customers to customers 8=2=9 transactions which includes thousands of shops on social networks such as Dacebook! Lazada is Southeast siaBs largest online shopping mall$ with operations in Indonesia$ (alaysia$ )hilippines$ *hailand and +ietnam! Lazada is pioneering e'commerce in the region by pro%iding a fast$ con%enient and secure online shopping e"perience combined with an e"tensi%e product offering in categories ranging from mobiles or tablets and consumer electronics to household goods$ toys$ fashion$ beauty products
and sports e6uipment!
Lazada is continuously stri%ing to offer its customers the best possible shopping e"perience with multiple payment methods including cash on deli%ery$ e"tensi%e warranty commitments and free returns!
s the worldBs premier e'commerce gateway to Southeast sia$ Lazada has created a %ibrant and uni6ue online shopping mall that connects consumers with merchants and enables transactions for the products people want to buy! Sellers on Lazada offer numerous types of products$ from @ewellery and clothing to consumer electronics and sporting e6uipment! LazadaBs consider as a platform to successful history and uni6ue market position! *hrough the Lazada website and mobile app$ businesses can reach more potential consumers and establish greater brand awareness! 7ith more than A0 million uni6ue %isitors each month and more than 11 million downloads of their mobile application$ Lazada makes it easier for consumers to find retailers and %ice %ersa! Drom world'renowned brands to small'time artisan goods$ merchants can offer their products for sale and track transactions all through the Lazada platform!
Lazada offers a fairly straightforward start'up process for retailers! Simply contact the Lazada team to e"press our interest! If they meet the
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6ualifications$ they can set up their account$ create their own custom shop$ ad%ertise their products$ and track the sales! =ustomers can en@oy se%eral payment options when they place orders$ including cash'on'deli%er 8=!;!4!9$ credit card$ and hello)ay! dditionally$ Lazada has partnered with )ayoneer to facilitate cross'border payments with unprecedented ease!
ll Lazada sellers must start selling on Lazada (alaysia 8the company head6uarters9! If their store is successful$ they will then be granted access to sell in all a%ailable locations! Sellers should appreciate the fact that Lazada gi%es them full control o%er their online shops! lthough they can sell their products through the Lazada website and application they can control how their shop looks and the information they display!
Dor e"ample$ the sellers can upload their own product photos to increase their appeal and write their own product descriptions! lternati%ely$ they can let the Lazada in'house team create content for your store!
If the sellers already sell their products on their own website$ incorporate links to their Lazada store to e"pand their reach! Lazada does not claim ownership of their merchandise or conflict with any other promotional a%enues they pursue! If they are looking for a stable$ highly %isible partner in Southeast sia$ get in touch with Lazada and start selling your merchandise through this e'commerce pioneer! *o accept cross'border payments and process
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transactions as con%eniently as possible when selling on Lazada or other international marketplaces$ select )ayoneer as their preferred payment method directly from the Lazada dashboard!
4uring LazadaB fresh few months$ they created a customer ser%ice a%ailable during working hours until a few hours after to accommodate all types of buyers! *heir ser%ices included fle"ible hours for customer ser%ice and return policies applicable to all customers! s they progressed$ they started adding more ways to make ordering from them con%enient to customers! *hey now currently ha%e Lazada )romise$ which prioritizes orders$ right off the bat! =ustomers are eligible to )A00 worth of gift certificate if orders are not dispatched from their warehouse within 2 or C hours depending on the date of order! ;rders made on weekdays are processed faster than those accomplished on weekends for ob%ious reasons! Return policies gi%e out refunds in forms of gift checks if e%er the items ordered are pro%en to be ineffecti%e and not the clientBs fault! *hese are @ust some of the many promos Lazada launched in the past few months that honor the importance of their customers!
:y far the biggest challenges are payment and deli%ery! Dewer than one in ten South'
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5.0COMPETITIVE ADVANTAGES
)rice of goods ' Since the company is an online retail business$ the price of the products they sell online are %ery competiti%e and a lot cheaper than the competition and other traditional shopping malls that was because they buy their stuff in bulk and is capable of putting a lower mark'up price than other online shopping companies! *his is a good thing for consumers because they can get items at cheaper prices compared to if they are going to shop at smaller online shopping websites and traditional shopping malls!
Euality products ' a big company like Lazada is always bent on putting their best foot forward hence they are keen on maintaining the 6uality of the products that they sell online because they would not want their brand name tarnished by putting out mediocre$ poor 6uality stuff! *his benefits end consumers as it guarantees that what they are getting are premium 6uality merchandise that is worth their money and time! ;nline shopping awareness F Lazada made it known and has raised the consciousness that online shopping is a %ery %iable business that can succeed in a de%eloping country like the )hilippines! Durthermore it also increased the awareness of local online shoppers about the possibilities and benefits of purchasing products online that rendered the local e'commerce industry more open to other forms of doing business online!
(ore employment opportunities F running an online retail business despite of the fact that it is online still re6uires manpower and that means employment opportunities for 6ualified local professionals! Lazada positi%ely made an impact to the local employment statistics when they decided to set'up shop in
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the (akati =entral :usiness 4istrict and hired local manpower to run the big bulk of their operations!
ealthy business competition F at )hilippinesB online shopping mall of course is not the only online shopping mall or website operating in the country as there are a lot of other small online businesses that followed suit and they are %ery much inclined to compete with Lazada which means that the 6uality of merchandise that online shopping companies will put is going to be at par with the best as they try to won customers into their business!
4eli%er fast while maintaining the 6uality of the products are champions' =ompanies like lazada that has the ability to deli%er fast while maintaining the 6uality of the products are champions! *he =ompany offers the fastest deli%ery timeframe and it is like that all the time! =ustomers tested lazadaBs deli%ery absolutely reliability
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6.0HO IT ENABLES TO LA!ADA
1" E#$%&'(&) C%$%*(+ •
7ith I*$ the capacity of the warehouse area can be e"pand by well manage the product inside the warehouse! It is because by using the software called 7arehouse (anagement System 87(S9$ the warehouse employee knows the flow of the product in effecti%e and efficiency way with less of mistake!
•
:y using the software$ employee can manage the product by the Dirst in Dirst out 8DID;9 and Last in Dirst out system 8LID;9 depends on the demand by their users! :esides the demand factor$ the product can be managed by the current trend of their follower and also the peak time like sales or clearance stock sales!
•
Dor this I* system$ Lazada can manage their product with smoothly and always fulfil their customers demand! *his is because$ when customer want by the product Lazada has already kept the stock or material of that product customer wants! &sing 7arehouse (anage System$ the stock will always updated and already know how much for each product left! So from that$ it easy to operation department knows the stock is sold and must order again to always ha%e the stock of the product!
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2" S-/+& D(/ P/(' •
*echnology nowadays makes our @ob easier than before! If before this the deli%ery process will take more than 2 or , days but with the system that build with make the flow easy and in short time!
•
7ith the system they will track the product easily refers to the tagging that they did before they keep the product inside the warehouse!
•
It will reduce the time to track the product and can transfer the product in shorten time!
3" D%( C* C&+ •
s a warehouse employee$ their responsibilities are to keep the product safe under their inspection! 7ith the system that builds that will make their @ob easier than before!
•
*he employee will use the 7(S system to make the daily counts! *his is not the easy @ob because there is a huge amount of product under their inspection at one time that came from different place and country! 7ith the system$ any product that wants to keep in the warehouse must follow the rules and regulation under the Lazada! *hey also must follow the specification that states by Lazada so that it will make the flow are smoother rather than before!
4" L I •
*he entire product that came is in bulks amount! :ulks are the huge number of the product!
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•
7ith this system$ it will reduce the risk in order to make sure all the product was in a good condition! s an e"ample the common mistake that did by the employee in the warehouse was the miss tagged$ misplaced and damage! *heft was the different situation but still in the risk that must the employee
•
think and take an action! 7ith the system we can know how many stock was go in and out immediately without check it one by one and take so long inspection! ;ther than that$ with the system it will less the accident and Hnear'missB accident at workplace!
5" A(+ (+- +-/ '$%/+&+ •
Lazada is one of the big companies at (alaysia that supply many product and brand from different supplier! So that they need to arrange it wisely to make sure all the products are relate with the order from the other department!
•
*he function of the system was create to make sure that flow or internal supply chain among the department was smooth and less the mistake before deli%ery to the customer!
•
So that customer ser%ice or order department can know the stock left in the warehouse with the updates data from the
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employee in the warehouse! It will make the procedure more effecti%e and efficiency! 7.0 HO IT STRATEGY AS ALIGN ITH BUSINESS STRATEGY
7hen we discuss procedure$ there is one thing that we need to know! It is whether the procedure is fulfilling the principle ob@ecti%e of the organization or not and ob%iously like different organizations$ Lazada might want to abatement its cost and build its income! In order to realize the I* strategy$ Lazada must change their strategy to become more sufficient and an empowering agent for Lazada to finish its business strategy! Lazada has picked 7arehouse (anagement System in order to establish their product in a good condition and to pre%ent from occurrence of loss of thing or item is kept not enough total that is real!
7arehouse (anagement System is a software application that supports the day'to'day operation in a warehouse! *his case will in%ol%e upper loss company and number of items to be sold not enough also Lazada =ompany should be making upper compensation e%ery item that is lost! *he warehouse uses a proprietary 5technology stack5 that helps pro%ide end'to'end order co%erage by connecting all parties in order fulfilment! *he system is fully automated to pro%ide greater efficiency$ producti%ity and accuracy! Lazada#s customer ser%ice platform helps the company stay on top of deli%eries$ proacti%ely reach out to customers to share order updates and collect %aluable feedback in real time! !
*hrough this channel$ Lazada is able to pro%ide management with the information it needs to efficiently control the mo%ement of materials within a warehouse! Dor e"ample are-
1" A(+ (+- +-/ '$%/+&+
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•
Drom this part$ a Lazada company can handle a problem when supplier ha%e a mistakes supply the product! It is because$ 7arehouse (anagement System will always update the product or how much for a month that they want that stocks! So$ when the product arri%ed at warehouse store it can know how much a product ha%e arri%ed by scan the bar code! ot at all$ Lazada company will get detect with 6uickly that product they order are different! owe%er$ it also used to customer when they make an order! Drom this$ it can less the mistake before deli%ery to the customer!
2" D%( C* C&+ •
&sing this system$ it is easy to the employees make the daily counts without wrong mistakes when counts the entire products ha%e! :esides$ warehouse employees will always updates the amount of product! *hey @ust scan the bar code of each product and automatically they will about the product are still left! 7(S system is good system and will reduce the number of product lost! (aybe before this the employee careless when count the stock so$ 7(S system can help them to make a mistakes again!
3" S-/+& D(/ P/(' •
7ith the system that Lazada make it$ it will make the time deli%ered period is short! Some products when customers buy the import product it will take time to them to waiting the product that customer want! *hey must pre order that product about 1 or , months! So$ using this system the product can deli%er to customer in a short time! (aybe in 2 days or not more than 2 weeks! It will make customer satisfied with Lazada ser%ice! 14
*his clearly shows$ 7arehouse System (anagement helps more Lazada to be efficiency and it is a good idea warehouse! *his is the step in%ol%ed in fulfillment process at the warehouse when an order is submitted and a good strategy for Lazada to maintain their customer relationship!
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8.0 CONCLUSION
s a conclusion$ in the business I* are one of the point part that are playing an important roles in order to make sure the business that ha%e been running by an organization are going smoothly! Lazada are using an I* in order to run their business it was because Lazada are one of the company that are doing e'commerce business! *his is because$ Lazada are running an e'commerce business so that I* are most important part that Lazada need to care and impro%e in order to maintain the business strategy!
In this Lazada conte"t$ they using the software called the 7arehouse (anagement System 87(S9! :y using this software$ the 7arehouse (anagement System business of Lazada helps to manage Lazada business strategy to be fast$ con%enient and secure online shopping! *his system for Lazada gi%es much benefits to the Lazada to operate their online business! Lazada will change the substance of shopping by offering an easy to use$ ad%antageous and trusted e'trade stage! :esides that$ the system in Lazada increase their customer satisfaction! Lazada is continuously stri%ing to offer its customers the best possible shopping e"perience with multiple payment methods including cash on deli%ery$ e"tensi%e warranty commitments and free returns!
In addition$ those I* will be an enables towards the Lazada by e"panding capacity$ shorten deli%ery period$ daily cycle counts$ less issues and assist with other department! 7arehouse (anagement System also is a software application that supports the day'to'day operation in a warehouse! *he system is fully automated to pro%ide greater efficiency$ producti%ity and accuracy!
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Generally$ Lazada are using the 7arehouse (anagement System that it will help the organization in order to increasing their not only producti%ity of the company but automatically increase their profits in the business! In the same time$ 7arehouse (anagement System also will help the company to impro%e their business strategy along with the technology de%elopment!
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9.0 R:/&*
Warehouse Management Systems (WMS). (n.d.). Retre!ed "#r$ 10% 2016% &rom htt#'.n!entoryo#s.*omarehouse+management+systems.htm ,ro#erty Management So&tare -ude. (n.d.). Retre!ed "#r$ 10% 2016% &rom htt#'.arehousemanagementsystemsgude.*om a/ada Ma$aysa om#any ,ro&$e story a*ground. (n.d.). Retre!ed "#r$ 10% 2016% &rom htt#'.$a/ada.*om.myaout o oes a Warehouse Management System Wor (2013). Retre!ed "#r$ 10% 2016% &rom htt#'.ad*so$utons.*o.uhodoesaarehousemanagement systemor Warehouse management system. (2012). S.$.' oo :n emand.
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