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INTERNSHIP REPORT ON ARVIND LIFESTYLE BRANDS ARROW UNDER THE SUPERVISION OF Ms. HARLEEN SAHNI PRESENTED BY GUDDAL BHAI MFM 09-11
Intr Introdu oducti ction( on(LAL LALBHA BHAII GROUP GROUP))
It operates in Business of Textile, Yarns and Garments. It was started in 1931. These products are mark marketed eted through through
manufactured
and
The Arvi rvind Mills Ltd. The Arvi rvind Product ucts Ltd. Arv Arvind Lif Lifesty estyle le Bra Brands nds Ltd.
Introduction(ARROW)
It is one of the Premium Brand, Arvind Lifestyle Brands Limited; manufactures, brands, markets, distributes and retails. The operations expand throughout India, Nepal, Bangladesh, Sri Lanka and the Middle East. Under license from Phillips Van Heusen, USA. Premium Brands category also comprises of IZOD , GANT, FLYING MACHINE ,MEGAMART, US-POLO.
Arrow womens wear offering ranged into five subcategories namely:
1. Formal wears 2. Casual wears 3. Semi-formals and 4. Party wears 5. Inner-wear/ Accessories
Physical Environment The merchandise related with women¶s category was aptly displayed so as to provide a clear view of variations and designs. The presentation can be improved by not indulging in repetitions of same decorating item. The presentation can be improved by keeping the contrasting Background which will enhance the visibility factor as well as give store a non-disguising look.
Physical Environment
Display
should be done to reduce the barrier of resistance and inertia and Mannequins should be placed where most no. of people can see the products on display . Men¶s category occupy most of the space. It can be understood in terms of sales contribution, but it is also necessary to better communicate for Women¶s Wear so mixing the merchandise with appearance of female mannequins and products in moderate proportion is suggested.
Other Ps PEOPLES Peoples associated with every single Womens wear store comprised of 3 people, 1 store manager and 1 Female as well Male assistants to help customers in the Store. PLACE Bangalore with its unique Demographical profile. PROMOTION ARROW Womens does it through Hoardings, Print Ads and different sales promotion scheme.
MARKET SURVEY
AWARENESS 60
50
40
30
20
10
0 AWARE
UNAWARE
X-AXIS: NO. OF RESPONDENTS SHOWING AWARENESS AND UNAWARENESS Y-AXIS: TOTAL NO. OF RESPONDENTS
TYPE OF ADD-ONS DEMANDED IN CASUAL TOPS/T-SHIRTS 50 45 40 35 30 25 20 15 10 5 0 PRINTS
MORE COLORS
TEXTURED AND EMBROIDED
X-AXIS: DIFFERENT TYPES OF ADD-ONS/CHANGES Y-AXIS: NO.OF RESPONDENTS
FIT
STYLE
TYPE OF ADD-ONS DEMANDED IN SEMIFORMAL TOPS/SHIRTS 30
25
20
15
10
5
0 COLORS
STYLE AND DESIGN
FIT/COMFORT
X-AXIS: DIFFERENT TYPES OF ADD-ONS/CHANGES Y-AXIS: NO.OF RESPONDENTS