Index Sr. No 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
Contents Introduction Company Profile Vision & Mission Product Portfolio Brand Umbrella Marketing Strategy Overview Marketing Strategies Roadmap In India International Marketing Strategies Building Brand Identity Significance Of The Company Logo SWOT Analysis Conclusion Biblography
Page No 3 5 7 9 10 12 13 15 20 21 22 23 24
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Introduction
Apollo Tyres Ltd. is a part of Apollo Group of companies founded by Raunaq Singh, with its corporate headquarters in Gurgaon, India, is in the business of manufacture and sale of tyres since its inception in 1972. Over the years, the company has grown manifold, establishing its footprint across the globe.
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The company has manufacturing presence in Asia, Europe and Africa, with 8 modern tyre facilities and exports to over 100 countries. Powered by its key brands — Apollo and Vredestein, the company offers a comprehensive product portfolio spread across passenger car, light truck, truck – bus, off highway and bicycle tyres, retreading material and retreaded tyres.
Apollo Tyres Ltd is the world's 17th biggest tyre manufacturer, with annual consolidated revenues of Rs 121.5 billion (US$2.5 billion) in 2011. It gets 62.6% of its revenues from India, 27.9% from Europe and 9.5% from Africa. Apollo tyres were awarded the FICCI award among large industries category for the best Quality systems. It is planning to become the 10th biggest tyre manufacturer in the world with annual revenues of $6 billion by 2016.
On 12 June 2013, it is reported that Apollo Tyres Ltd would buy US-based Cooper Tire & Rubber Company for about $2.5 billion in a deal that would make it the world's seventh-largest tyre maker but the takeover collapsed after legal battles. Neeraj Kanwar explained that Apollo will now focus on the European market
At the end of its financial year on March 31, 2013, Apollo Tyres had clocked a turnover of US$ 2.34 billion, backed by a global workforce of approximately 16000 employees.
Apollo Tyres Ltd is traded in India on the Bombay, National and Kochi Stock Exchanges, with 56.5% of shares held by the 3
public, government entities, banks and financial institutions as on September 30, 2013.
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Company Profile Apollo Tyres Ltd is the leading tyre manufacturing company in India. They are engaged in manufacturing automobile tyres and tubes. They are having their manufacturing facilities at Trichur in Kerala and Vadodara in Gujarat. They are the first Indian tyre company to launch exclusive branded outlets for truck tyres and also the first Indian company to introduce radial tyres for the farm category. The company was incorporated on September 28, 1972. They started their production in the year 1977 at Perambra in Kerala. In the year 1991, the company commissioned their second plant at Limda in Gujarat. In the year 1995, they acquired Premier Tyres at Kalamassery in Kerala. In the year 1996, exclusive tubes plant commissioned in Ranjangoan in Maharashtra and in the year 2000, they established exclusive radial capacity in Limda. On Novermber 17, 2003, the company entered into an strategic alliance Michelin, France for setting up a joint venture company namely Michelin Apollo Tyres Pvt Ltd for producing dual branded truck & bus radial tyres in India. In the year 2004, they produced India's first H-speed rated tubeless passenger car radial tyres. Also they increased the production capacity of Automobile Tyres and Automobiles Tubes by 1283560 number and 414000 number respectively and in the next year, they further increased the production capacity by 1466432 number and 1567200 number respectively. During the year 2005- 06, the company incorporated a wholly owned subsidiary company, Apollo (Mauritius) Holdings Pvt Ltd in Mauritius and they also formed Apollo Automotive Tyres Ltd and Apollo Radial Tyres Ltd as wholly owned subsidiaries of the company. In the same year, PTL Enterprises Ltd ceased to be a subsidiary company. Also, the company realigned their relationship with Michelin and exited from the joint venture company Michelin Apollo Tyres (P) Ltd. The company increased the production capacity of Automobiles Tyres and Automobile Tubes by 1045632 number and 1379360 number respectively during the year 2005-06 and they further increased the production capacity by 888340 number and 218440 number during the next year. 5
During the year 2007-08, they increased the production capacity of Automobile Tyres by 836620 Nos. Thus the total capacity for Automobile Tyres and Automobile Tubes increased to 9659232 Nos and 6741000 Nos. On April 21, 2006, the company acquired Dunlop Tyres International (Pty) Ltd, South Africa. During the year 2006-07, they increased the manyfacturing capacity of Camel Back/Pre Cured Tread Rubber by 217000 Nos to 220000 Nos and in the next year they further inceased to 248040 Nos. The company incorporated Apollo Tyres AG, Switzerland as a wholly owned subsidiary with effect for July 4, 2007. Also, two subsidiaries namely Apollo Automotive Tyres Ltd and Apollo Radical Tyres Ltd have been desubsidiarized with effect from December 21 2007. The company is in the process of setting up of a greenfield plant for the manufacture of radial tyres in Hungary with the estimated cost of Rs 12000 million.
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Vision
To become a significant player in the global tyre indusrty. Become a brand of choice, providing customer delight and continuously enhancing stakeholder value. To be amongst the most admired companies in India, committed to excellence.
Mission
Be a Customer Obsessed Company - Customer First 24x7 No.1 Tyre Brand in India Most profitable Tyre Company in India Motivated and Committed team for excellence in performance 7
Be a Green Company Deliver Enhanced Value to all stakeholders
Enhance global presence through Acquisition / JV / Strategic Partnerships acquisition of Cooper, the world's 11th biggest tyre company by sales, will give Apollo access to the US market for replacement tyres for cars and light and medium trucks. The two companies had combined sale. Apollo Tyres Ltd, with its corporate headquarters in Gurgaon, India, is in the business of manufacture and sale of tyres since its inception in 1972. Over the years, the company has grown manifold, establishing its footprint across the globe. The company has manufacturing presence in Asia, Europe and Africa, with 9 modern tyre facilities and exports to over 118 countries. Powered by its key brands — Apollo, Dunlop (brand rights for 32 African countries) and Vredestein, the company offers a comprehensive product portfolio spread across passenger car, light truck, truck-bus, off highway and bicycle tyres, retreading material and retreaded tyres. At the end of its financial year on March 31, 2012, Apollo Tyres had clocked a turnover of US$ 2.5 billion, backed by a global workforce of approximately 16000 employees. Apollo Tyres Ltd is traded in India on the Bombay, National and Kochi Stock Exchanges, with 53.06% of shares held by the public, government entities, banks and financial institutions as on June 30, 2012 Apollo Tyres Ltd is the world's 17th biggest tyre manufacturer, with annual consolidated revenues of Rs 121.5 billion (US$ 2.5 billion) in 2011. It was founded in 1976. Its first plant was commissioned in Perambra, Kerala. The company now has four manufacturing units in India, one in South Africa, two in Zimbabwe and 1 in Netherlands. It has a network of over 4,000 dealerships in India, of which over 2,500 are exclusive outlets. It gets 59% of its revenues from India, 28% from Europe and 13% from Africa. Apollo tyres was awarded the FICCI award among large industries category for the best Quality systems. It is planning 8
to become the 10th biggest tyre manufacturer in the world with annual revenues of $6 billion by 2016.[5] On 12 June 2013, it is reported that Apollo Tyres Ltd would buy US-based Cooper Tire & Rubber Company for about $2.5 billion in a deal that would make it the world's seventh-largest tyre maker. Apollo's cash offer of $35 per share represents a premium of about 43 percent to Cooper's share price on the New York Stock Exchange. Apollo Tyres, which does not currently operate in the United States, gets two-thirds of its revenue from India of $6.6 billion in 2012.
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Product Portfolio Apollo Tyres Ltd. is engaged in manufacture of automobile tires, tubes and tire re-treading compound. The product portfolio of the Company consists of passenger car, sport utility vehicle (SUV), multi utility vehicle (MUV), light truck, truck-bus, agriculture, industrial, bicycle and off highway tires, retreading material and tires, and alloy wheels. Its brands in its domestic markets include Apollo in India, Dunlop in 32 African countries and Vredestein in Europe.
The Company has four tire manufacturing plants, which include two in Cochin, one in Vadodara and one in Chennai. It has two main overseas subsidiaries: Apollo Tyres South Africa (Pty) Ltd., which has two tire manufacturing plants in South Africa and its products are sold in Africa and Europe, and Apollo Vredestein B.V., which has one manufacturing plant in Netherlands. During the fiscal year ended March 31, 2012, the Company launched Apollo Aspire 4G, Vredestein Ultrac Vorti & Sportrac 5 and XT-7 Gold+ tires Available for our customers is a range of tyres, which combines performance, safety and design. Tested and fine-tuned to meet varying vehicle and customer requirements, for different seasons. The Apollo experience is not just about buying quality tyres – it is best-in-class service, learning more about how to maximize your product’s performance and always finding a ready ear to hear your feedback.
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Brand Umbrella
In 2009, Apollo acquired Dutch tyre maker Vredestein BV, which makes tyres for high-end cars at its facility in the Netherlands. While the buyout is officially complete, you may have to wait a few months before you can fit Dutch rubber on your car in India. Apollo has also set up an R&D facility in the Netherlands, to work on new tread patterns and rubber compounds to improve tyre performance and longevity. The centre will cater to all three brands under the umbrella – Apollo, Vredestein and Dunlop (Apollo acquired distribution rights for Dunlop in Africa in 2006 Apollo manufactures 70,000 car tyres and 15,000 truck tyres every day in its plants in India. Now, with three new additional brands, that number will only go north. Add the Vredestein name to the mix and it creates a company that will have tyres for everything from the Maruti Alto to the Audi R8. Going Dutch has probably never been this fruitful. Apollo, traditionally a truck tyre supplier, had recently entered the small car tyre market and is now expanding into tyres for luxury cars like the Audi A4, BMW 5 series and VW Passat, among others Apollo’s fourth generation of car tyres is represented by three new brands – Aspire 4G, Alnac 4G and Amazer 4G, which should fit pretty much every size requirement you have.
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The Amazer 4G will fit small hatchbacks like the Maruti Alto, Tata Indica and VW Polo as well as compact sedans like the Maruti DZire, and will be available in sizes from 12 to 14 inches. It is T speed rated, meaning it should be safe up to 190kph. Apollo Tyres (NSE:APOLLOTYRE), one of India’s largest tire companies, sealed a deal on Wednesday to purchase North American Cooper Tire and Rubber Company (NYSE:CTB) The deal is for $2.5 billion in cash. The company currently produces the entire range of automotive tyres for ultra and high speed passenger cars, truck and bus, farm, Off-The-Road, industrial and specialty applications like mining, retreaded tyres and retreading material. These are produced across Apollo’s eight manufacturing locations in India, Netherlands and Southern Africa. A ninth facility is currently under construction in southern India, and is expected to commence production towards the end of 2009. The major brands produced across these locations are: Apollo, Dunlop, Kaizen, Maloya, Regal and Vredestein.
Business markets In the three domestic markets of India, Southern Africa and Europe, Apollo operates through a network of branded, exclusive or multi-product outlets. In South Africa the branded outlets are called Dunlop Zones, while in India they are variously named Apollo Tyre World (for commercial vehicles) and Apollo Radial World (for passenger cars). Exports out of these three key manufacturing locations reach over 70 destinations across the world.
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Marketing Strategy Overview
Strategic thinking is key to the evolution of successful marketing strategies of Apollo tyre. This involves the following analyses: 8 Understanding markets: Strategic perspective of the market requires skilful analysis of the trend and how they affect the market size and demand for the firm’s product. 8 Finding market niches: Price, service, convenience and technology are some of the niches in Indian market. 8 Product and service planning: Analysis of the customer’s promotion of the brand, both of the firm and competitors, besides an analysis of the situation in which the customer uses the product. (i)
Distribution: Structural changes in inventory management, mobile distribution are some of the key factors that are going to affect the distribution process in the Indian market.
(ii)
Managing for result: With pressure on costs, prices, and margins, marketers will have to make effective utilization of every rupee spent in marketing.
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Marketing Strategies Roadmap in India Ever since the inception of Apollo Tyres Ltd, the company has been effective in developing strategies which greatly helped in its growth. Expansion of business is given great focus and strategies are developed in accordance with the situation and the requirements. Apollo is noted for its ability to foresee the opportunities and act accordingly thereby converting the opportunity into their strength. Apollo has always been keen in maintaining a good and effective relationship with their suppliers and customers. Their entry strategy has been a huge success and has helped them establish a strong foothold in the foreign countries as well. In order to have a control on the supply of raw material Apollo tyres have also ventured into backward integration strategies in areas where they face problems with the supply of raw materials. Capacity expansion of plants is also undertaken thereby helping Apollo Tyres Ltd in attaining economies of scale leading to an impact on the pricing strategy. The Key Strategies undertaken by Apollo Tyres over the years are been listed below: 8 Started operation in 1976 in Kerala, which is the biggest producer of rubber in the country ensuring raw material supply. 8 In 1988 they expanded into Gujarat by setting up a plant in Baroda worth 168.96 Cr 8 In 1989 entered into a strategic alliance with Maruti for radial tyres. And premium tyres for some truck manufacturing companies. 8 In 1994 they enhanced the supply chain management by creating 2500 dealers thereby establishing an effective distribution network. 14
8 In 1995 ventured into the automobile hub in the country at Pune with a manufacturing unit. 8 In 1995, set up a 50:50 Joint Venture with continental tyres with a production capacity of 4.7 million and a capital outlay of 400 CR. 8 In 1998 Apollo Tyres announced a voluntary retirement scheme (VRS) for the workers at its Perambra unit in Kerala with a view to optimize manpower utilization and costs. 8 In 2003, established a 49:51 Joint Venture with Michelin Group to manufacture truck and bus radials for the Indian market. 8 In 2005 entered into a distribution tie up with Triveni Khushali Bazaar for retailing its farm tyres. 8 Expansion into the global market through investments and alliances in Western Europe, Eastern Europe, East Asia, Latin America, Africa. 8 Planning to enter into the Chinese market which is currently the world's largest tyre producing and exporting market. If Apollo is successful in this venture it would be the first Indian tyre manufacturing company to establish a permanent production presence in China. 8 Apollo tyres aim to be a global tyre producer with footprints in all corners of the world.
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International Marketing Strategies of Apollo Tyres Apollo Tyres has already done it brand positioning very well covering many different countries including India. As we studied that Apollo Tyre is a global player having its base in India, it has adopted very innovative marketing strategies for Indian Market since the start. Some of them are as follows: 8 Collaboration with Manchester United:
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The new initiative with Manchester United saw Apollo produce football based play zones constructed from used tyres. These rubber-based pitches will be open to young people from local communities in the UK and India, with the aim of encouraging them to take up sports and have a more active. While the Apollo Tyres logo would not sport on the Manchester United Jersey, the Indian company's logo will be there on the club's website and Apollo Tyres will be free to use certain players of Manchester United for their marketing and promotion campaign.
8 Television Advertisements:
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Apollo Tyres has had many TV commercials from “Safety of your loved ones” to “Manchester United Promo” which has led to a successful global brand image and increased their sales more than the quarter as compared to their previous years of marketing. Since the launch of TV commercials Apollo tyres has gained a wide traction on a global scale in the countries of their existence as well as other countries attracting a huge number of exports from around the world. 8 Campaign:
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Apollo Tyres has recently launched a new TV advertisement campaign with tag line There are no shortcuts. The comapny this time featured players of Manchester United Footbal club of UK. The campaign has been created and conceptualized by Brooklyn Brothers drawing parallels between the journeys of Apollo tyres and Manchester United. The campaign is being launched simultaneously in the UK and India. The 'There are no shortcuts' campaign between Apollo tyres and the Manchester United Football Club is an expression of the 'parallels' drawn between the journeys of both Apollo Tyres and Manchester United, as they continue to go the distance in the pursuit of great performance. The campaign expresses a powerful message of the effort, determination and skill required to reach your goal, and that there are no shortcuts to achieving your full potential. In this TV advertisement there is a background song music is played which is very good one to setup as your phone ringtone. 8 Co-Branding with Car Companies: Apollo Tyre along with 2 other competitors has been one of the first companies to do the Co-Branding with Car companies on their launch events, exhibitions and TV commercials of Cars. This has attracted more car companies than they are already associated with and has led to the increase in their portfolio firms and is one of the reasons for the company to hit the billion dollar charts. 8 Media Reports and coverage: Apollo tyres has in last 4 years captured a very good amount of Media coverage and reporting on a global level in different ways some on which may also be positively or negatively controversial. The acquisition proposals of Apollo Tyres and the competitive issue with MRF tyres through which they had to experience a downfall and again they made a comeback on 2014 has got them featured in media and news a lot which has proved to be natural as well as planned strategic moves for marketing. 8 CSR Projects:
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Apollo Tyres Ltd's corporate social responsibility (CSR) philosophy stems from its vision statement of "...continuously enhancing stakeholder value". The overall aim is to add value to the lives of stakeholders, through not-for-profit initiatives, with the objective of ensuring that all programmes and initiatives remain sustainable and relevant. The company believes that if undertaken in the right spirit and process, social initiatives can be a long term risk mitigator and help manage key business and operational challenges. This framework clearly revolves around the principle of 3 I’s i.e. Involve, Influence and Impact stakeholders. Apollo Tyres Foundation is the body which works dedicatedly towards achievement of these goals. Apollo Tyres has managed to create a good image in the minds of their stakeholders with their non-profit initiatives so far.
1. HIV-AIDS: The company’s HIV-AIDS Awareness and Prevention Programme is targeted at 4 key stakeholders — employees, customers, business partners and community. Under this, Apollo undertakes awareness and prevention sessions and provides voluntary, confidential testing and support. The Programme has the largest footprint in India and South Africa. At both locations, formally trained Master Trainers — from amongst the employees — conduct awareness modules for their colleagues as well as for the company’s business partners. In India, the company runs 21 Health Care Centres in prominent transhipment hubs for the commercial vehicle community. Each of these centres is equipped with qualified doctors, paramedic staff and counsellors, and also has its own network of peer educators who work with the community to effect behaviour change. 20
2. Malaria and Other Diseases Across geographies, and particularly at its manufacturing locations, the company works towards building a healthy workforce and community. Health check camps are organised for members of the community and so are cleanliness and sanitation drives with a view to curb diseases like malaria and chikungunya. As a policy, employees too are encouraged to undergo periodic health checks.
3. Environment Program:
Habitat Apollo is the company’s umbrella environment programme under which Apollo undertakes a number of initiatives aimed at resource conservation, recycling and reuse. Complementing the organisation’s sustainability initiative, this programme particularly looks at behaviour change amongst employees with regards to paper, energy, water 21
and waste reduction. In India, the organisation has also undertaken a paper recycling drive across its corporate headquarters and manufacturing units. Other initiatives include organic farming across manufacturing locations in India, the produce of which is used by the cafeterias at these facilities, for the benefit of the employees. Moreover, across its operations, Apollo Tyres has also made a move towards usage of less polluting and nonfossil fuel sources of energy like gas, steam and wind power at the manufacturing facilities. Working with local communities considered to be a key stakeholder — across its manufacturing locations, is an ongoing initiative for the company. Is it promoting vocational training, providing support for primary and technical education or infrastructure development. 4. In India, the focus is on Project U — a plan to address issues of health, sanitation, domestic habits and behaviours, and the environment— formulated post a needs assessment survey across manufacturing locations. Under this income generation and livelihood projects have been identified as areas of concern, and to address the same, the company has designed and deployed a comprehensive program focusing on skill up-gradation and job placement for the youth.
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Building Brand Identity Apollo Tyre Ltd has always been focusing on building its brand identity. Their focus on building the companies brand identity is directly linked with their vision of creating a long lasting relationship with their customers, though providing values resulting in customer delight. Brand building is very important since most customers do not understand the specifics of the product. As President of Apollo Tyres, Satish Sharma guides strategy and oversees the implementation of key functions like manufacturing, sales and marketing, customer relations and profitability in Asia Pacific, Middle East and North Africa. Few factors influencing brand identity building of Apollo: 8 Product diversification is done on an extensive basis so as to suit the requirements & various climatic and natural conditions existing in the location (cross ply tyres to radial tyres). 8 2% to 3% of the companies total profit is spend on advertisement which helps them in improving their brand identity. 8 Providing high endurance tyres (second to MRF ). 8 Building brand identity through reinventing, innovating and reinforcing its market leadership. 8 Cutting-edge technology and competitive products to worldwide markets on the back of its brand values of quality, reliability, safety and trust.
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8 Brand differentiation is crucially undertaken to build Apollo as a global brand. 8 Three pillars helping Apollo to create a brand identity are – international quality standards, last much longer & thus enhancing value for money and provides a smooth and quiet ride. 8 Focusing on Word of mouth publicity to build brand identity since in automobile and tyre industry 90% of the vehicle owners makes their choice based on this. 8 Investing in R&D to upgrade the technology as a result of which they have come up with different product bifurcation. 8 Establishing Co branding relationships with automobile manufactures like Maruti.
Significance of the Company Logo
The logo of Apollo tyres is very much significant to the company strategies. The logo depicts a red disc with an unending road which symbolizes the reliability and long life. It means the tyres ensure a longer period of life. The red colour represents the harshness of the road and means to convey that Apollo tyres are designed in a manner that they can be used in any circumstances thereby converting your ride in a smooth quiet and joyful one. The logo also has an advantage that it clearly engraves the name Apollo in it there by it makes it easier for the customers and public to identify and recall the brand spontaneously. It 24
helps in invoking a clearer brand image of the company with the customers. The logo shown above is developed with the concept of roads and tyres the “O” represents tyres and the straight line represents road. Thus it covers the direct aspect of their product and its usage. The symbol circle stands for energy, motion, life and space which are directly linked to the four wheels of a vehicle. The different colour used by apollo in its new logo gives it new identity to the brand. The logo is depicted across thousands of tyre stores, communication media and even on the tyres. Thus the effective logo also helps the company in building a brand identity in the minds of the customers. No famous celebrities and events are undertaken to endorse the brand which we feel could be used to enhance the brand image like what MRF have done using Sachin Tendulkar to endorse the brand. The advertisements of Apollo tyres are not much acclaimed.
SWOT Analysis Strength 1. Wide product variety 2. Excellent Geographical coverage across Asian, European and African markets. 3. Good financial position 4. Good Brand awareness about the product 5. Over 4000 dealerships in India and over 900 in South Africa 6. Has manufacturing plants at India, SA, Zimbabwe and Netherlands Weakness 1. Low presence in latest car models. 2. Low presence in two/three wheeler segment 25
3. Brand yet to establish itself like the market leaders Opportunity 1.Emerging markets and improved lifestyle 2. More tie-ups with Automobile companies as it’s mainly into B2B market. 3. Improved Infrastructure transportation
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4. Emergence of India as a hub for small car production Threats 1. Price wars 2. Stiff competition from national and international brands 3. Cheaper technologies 4. Volatility in prices and availability of raw material as India’s rubber production is less than its demand. 5. Government Policies with respect to export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles .
Recommendations 8 Apollo Tyres should device a strategy to enter the twowheeler market as there is a huge market size which it has not been able to tap currently. 8 Apollo Tyres Should utilize its current brand awareness and the present market opportunity to improve its brand perception on similar lines. If Cooper deal is finalized successfully, it will provide a great push for this. 8 Apollo Tyres should be more flexible in its credit policies to cater to the changing market behavior. Currently they follow strict no-credit policy. This will also allow them to bag the opportunities of various big government contracts. 8 Apollo Tyres should invest in researching for alternate materials in place of natural rubber to significantly reduce material cost. 26
Conclusion 8 Apollo Tyres Ltd is the leading tyre manufacturing company in India. They are the first Indian tyre company to launch exclusive branded outlets for truck tyres and also the first Indian company to introduce radial tyres for the farm category. 8 Apollo Tyres International market standing has a great potential in terms of product quality, corporate market standing (acquisitions and competitive edge). 8 Ever since the inception of Apollo Tyres Ltd, the company has been effective in developing strategies which greatly helped in its growth. Expansion of business is given great focus and strategies are developed in accordance with the situation and the requirements. 8 Capacity expansion of plants is also undertaken thereby helping Apollo Tyres Ltd in attaining economies of scale leading to an impact on the pricing strategy. 8 Apollo Tyre Ltd has always been focusing on building its brand identity. Their focus on building the companies brand identity is directly linked with their vision of creating a long lasting relationship with their customers 8 Apollo Tyre is a global player having its base in India, it has adopted very innovative marketing strategies for Indian Market since the start.
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Bibliography 8 http://www.slideshare.net/jainprakhar1/apollo-v2 8 http://wwnews.in/tag/download-ringtone-apollo-tyres-newtv-ad-manchester-united-mp3-ringtone 8 http://articles.economictimes.indiatimes.com/2013-0821/news/41433114_1_apollo-tyres-ltd-cooper-tire-footballclub 8 http://economictimes.indiatimes.com/industry/auto/news/t yres/how-apollo-tyres-made-a-comeback-after-adisastrous-2013/articleshow/45265996.cms 8 http://www.businessstandard.com/article/management/mrf-trumps-apollo-inhome-market-113101400892_1.html 8 http://www.prokerala.com/downloads/ringtones/download. php?id=2213 8 http://www.apollotyres.com/en-in/media-releases 8 http://rakesh-jhunjhunwala.in/stock_research/apollo-tyresindiainfoline-research-report/ 8 http://www.financialexpress.com/article/industry/investoreducation/apollo-tyres-in-a-sweet-spot/19211/ 8 http://www.livemint.com/Companies/p59PSAMFw1o0ak3hX JDsxH/Apollo-Tyres-Neeraj-Kanwar-goes-back-to-thedrawing-board.html 8 http://www.ibscdc.org/Case_Studies/Entrepreneurship/Fami ly%20Businesses/FMB0014.htm 8 https://www.scribd.com/doc/19345343/A-Project-Reporton-Apollo-Tyres-Brand-Image 8 http://www.businessstandard.com/article/companies/apollo-tyres-acquisitiontoo-big-to-chew-113061300323_1.html 8 http://articles.economictimes.indiatimes.com/2012-1202/news/35546833_1_neeraj-kanwar-tyre-makers-apollotyres-vice-chairman
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