Did you know gluten-free products top new product innovations and dollars spent in 2014. Sale of nut and seed butters increased by 51% during 2011-201...
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Top 10 Trends Trends in Specialty Food Summer 2014 Specialty foods set innovation standards. See what’s hot in this hottest food category – growing at 4X the mass market. By Rayanne Zackery, Vice President, MSLGROUP
1. ��Ut�n-���E ��l�S ��No�a�Io� ��D ��l�S Gluten-free products top 2014 new product innovations and dollars spent. It’s no surprise the Summer Fancy Food Show exhibited hundreds of gluten-free products.
2. ��T & ���D ��Tt �r� a�e s�Re�d�Ng f�� f��TT Holy hazelnuts! Sales of nut and seed butters rose 51% between 2011-2 2011-2013. 013. Hazelnuts are a leading ingredient.
3. ��Ea�f�St i� a h�Nd-h �l� �Xp�r�En�e From bars to burritos, to-go breakfast items are bourgeoning. Cereal bowl not required.
4. p�c� o�e Pr�d�Ct c��I�. Ma�e It l��A�. Focus new products on one claim to stand out. Retailers report “local” products show the greatest growth potential.
5. s�Bs�r�Be f�R �r�Ce�i�S Shop for groceries at the mailbox. On the rise are subscription-based mail and home delivery services.
6. ��Co� Si�z�i�G 6. ��Co� �Ti�l�Ti�l Si�z�i�G Though its sizzle may smolder soon, bacon remains a best-selling flavor and ingredient.
7. �o�Co�n Sa�i�Fi�s t�P 2 c�a�In�s From baked snacks to chocolate chocolate bar inclusions, popcorn innovations offer “health” and “indulgence”: 2 of the top 4 product growth opportunities.
8. �i�Ne�s Fo�d� a�d Be�e�Ag�s �Et c�Ea�i�E Low-calorie, weight loss and nutritious products fit consumer demand with creativity,, such as oatmeal drinks, flower creativity water and jalapeno edamame.
9. m�Pl� �An�a Ou�s��E Ou�s��E t�e Sy�u� b�t��E Maple flavor is the craze and offers tons of flavor possibilities. Think Maple Cotton Candy and Maple Sweet & Sour Mix.
�0. �p�Ri�s Sp�l� f�o� �Ri�k� t� �o�D Confectioners, distillers and wine makers Confectioners, are pairing to infuse and flavor f lavor foods. Cheers to Bourbon Nib Brittle (Gold Award) and Lavender Chablis Ice Cream.
Trends observed at Summer Fancy Food Show 2014 and the Specialty Food Association’s State of the Specialty Food industry report
MSLGROUP MSLGR OUP is a global communication and engagement agency that offers a full array of specialized serv ices to hundreds of food and beverage brands and companies around the world.
