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TA T A BL E OF C ONT ON T E NT S 1.
A sia-P sia-Pa aci ciffic E-com E-comm merce Ind Indus ustry try Int I ntrodu roduction ction
2.
A si sia a-Paci Paciffic E-com E-commerce I nd ndust ustry ry Marke Markett Size, Size, 200 2007-201 7-2012 2
3.
A sai-Pacif Pacifiic E-com E-comm merce Ind Indus ustry try 3.1.
By Geographies, 2007-2012
3.2.
By Bus Busiiness Mode Model by B2B and B2C, 20 2007 07--20 2012 12
4.
I nd ndiia E-commerce I nd ndust ustry ry Introd I ntroduct uctiion
5.
I nd ndiia Onl OnlineB2B EE-Com Comm merce Marke rkett Size Size,, FY ’2010-F -FY Y ’2012
6. I nd ndiia Online Onli ne B2B EE-Commerce Ma Market Segm Segmentati tion on by by Size Size of Ente Enterpri rprise se, F FY ’2012 7.
Marke rkett Share of Ma M ajor Pla Pl aye yers rs in Ind I ndiia Onl OnliineB2B E-C E-Com ommerce Marke rket, t, FY FY ’20 2012 12
8.
I nd ndiia Onli Online neB2B EE-Com Comm merce Market Fut uture ure Proj Proje ections ctions,, FY FY ’20 2013 13-FY ’20 2017 17
9.
I nd ndiia Onl Onliine B2C EE-Commerce Market Size Size,, 2007-201 2007-2012
10. I nd ndiia Onli Online B2C EE -Commerce Marke Markett Segm Segmentati tion on by Trave Travel and Non-trave Non-trave 2012 11.
I nd ndiia Onl Onliine Travel Marke arkett Size, Size, 200 2007-201 7-2012 2 Sign up to vote on this title
11.1. I ndia Onli Online Travel Market Segm Segmentati tion on by Type Types of Travel Mode, 2009-201 2009-2012 Useful Not useful 11.2. I ndia Online Onli ne Travel Market Competi titi tive ve L an ands dsca cape pe
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11.4.2.3. Financial Performance 11.4.3.
Y atra.com
11.4.3.1. Business Overview 11.4.3.2. Business Strategy 11.4.3.3. Financial Performance 12.
I nd ndiia Online Onli neNon on--Tra rave vell Marke rkett Size Size,, 20 2007 07-2012
12.1. I nd ndiia Onl Online Non-tra on-trave vell Marke rkett segment nta ation By By Fi Financ nciial, Re Reta taiil, Di Digita gitall Down and Other Online Services, 2007-2012 12.2. I ndia Online Onli ne Non-T on-Trave ravel Ma M arket Futu uture re Proj Proje ecti ctions ons,, 2013 2013--20 2017 17 13.
I ndia Online Onli ne Reta taiil Ma M arket Si Size, ze, 200 007-201 7-2012
13.1. I ndia Onli Online Reta taiiling Marke Markett Segm Segmentati tion on by Type Type of Products Products,, 20 2009 09--20 2012 12 13.2. Marke rkett Share of of Major Pla Pl aye yers rs in in Ind Indiian Online Onli neRetail Marke rket, t, 2011-2012 13.3. I ndia Online Onli ne Reta taiiling Marke arkett Future Pr Proj oje ecti ctions ons,, 2013 2013--20 2017 17 13.4. India Online Retail Market Company Profile 13.4.1.
A mazon.com I nd ndiia
13.4.1.1. Bus usiisness Overvie Overview 13.4.1.2. Busisness Strategy 13.4.2.
FliipK art. Fl rt.co com m
13.4.2.1. Business Overview
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13.4.4.2. Busisness Strategy 14.
I nd ndiia Onl Onliine Financi ncia al Se Servi rvice ces s Ma Market Si Size, ze, 200 007-201 7-2012 2
14.1. I ndia Onli Online Financi ncia al Servi Service ces s Segm Segmentati tion on By By Insu I nsuran rance ce Related, Fun Fund d Ba Ba Online Financial Transactions, 2009-2012 14.2. I ndia Online Onli ne Fina nancial ncial Services Markets Competi titi tive ve L ands ndsca cape pe 14.3. I ndia Online Onli ne Fina nancial ncial Services Market Futu uture re Pr Proj oje ecti ctions ons,, 2013 2013--20 2017 17 15.
I nd ndiia Online OnlineMob obiile and Digital Digital Download Downloads s Ma Marke rkett Size Size,, 2007-20 7-2012 12
15.1. I ndia Onli Online Mobil obile e and Digi Digita tall Downl Downloa oads ds Ma Market Segm Segmentati tion, on, 2009 2009--20 2012 12 15.2. I ndia Online Onli ne an and d Digi Digita tall Downl Downloa oads ds Marke arkett Future Pr Proj oje ecti ctions ons,, 2013 2013--20 2017 17 16.
I ndia Preferred Preferred Onli Online Servi Service ces s Ma Market Size, Size, 2007 07--20 2012 12
16.1. I ndia Preferred Preferred Online Onli ne Servi Service ces s Ma Market Seg Segm mentati tion on by by Onli Online J obs obs,, M Tick Tic ketin ing g, Ma Mattrimonia ial, l, Classifieds, Fo Foo od Deliv live ery and Gamin ing g Subscrip ipttio ion n, 2009-2 -20 0 16.2. I ndia Pre Preferred Online Onli ne Services Ma Market Compe Competi titi tive ve La Lands ndsca cape pe 16.3. I ndia Pre Preferred Online Onli ne Services Ma Market Futu Future re proj proje ecti ctions ons,, 20 2013 13--20 2017 17 17.
I nd ndiia Online Onli ne B2C EE-Commerce Marke Markett Futu Future re Outl Outlook and and Proje Proj ecti ctions ons,, 2013-201 2013-201
17.1. Cau ause se and Ef Effect Relati Relationship onship between De Depe pende ndent and and Inde I ndepe pende ndent Vari Variab ablle India Online B2C Market 18.
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I nd ndiia Onl OnlineA dverti rtise sement and Cla Class ssiifieds Spe Spend ndiing Market Size Market Size,, FY FY ’20 2007 07-FY ’20 Useful Not useful 18.1. I ndi ndia a Onl Onliine A dve dverti rtise sem ment an and d Clas assi siffied Spen Spendi ding ng Market segmen entation tation
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18.3.1. I nd ndiia Onli Online Search Adve A dverti rtise sement Ma Market Segm Segmentati tion on by Indu I ndustry, stry, FY FY FY ’2012 18.3.2. I ndia Online Onli ne Search Adve Adverti rtise sement Market Futu uture re Pr Proj oje ecti ctions ons,, FY FY FY ’2017 18.4. I nd ndiia Onli Online neMob obiile A dverti rtise sement Marke rkett Size, FY ’2011 11-F -FY Y ’2012 18.4.1.
I ndia Onli Online Mobil obile e Adve Adverti rtise sement Ma Market Segm Segmentati tion on
18.4.2. I nd ndiia Online Online Mobil obile e Adverti Advertise sement Ma Marke rkett Fut Future ure Proj Proje ections ctions,, FY FY FY ’2017 18.5. I ndia Onli Online A dverti rtise sement and and Cl Classif ssifiieds Spend ndiing Ma Market Compe Competi titve tve Lan Lands ds 18.6. I ndia Onli Online A dverti rtise sement and and Cla Classif ssifiieds Spend ndiing Marke Markett Futu Future re Proj FY ’2013-FY ’2017 19.
I nd ndiia Electric Reta Retail Pa Payment Marke rkett Si Size ze,, FY ’2007-FY ’20 2012 12
19.1. I ndi ndia a Onl Onliine Paym Paymen entt gateway Market Market Si Size, ze, 2007-2012
20.
19.1.1.
I ndi ndia a Onli Online Payment Gate Gateway Marke Markett Seg Segm menta ntati tion, on, 20 2007 07--2012
19.1.2.
I ndi ndia a Onli Online Paym Payme ent Gateways Compe peti titi tive ve L an andsca dscape
19.1.3.
I ndi ndia a Onl Onliine Paym Payme ent Gateway Marke arkett Future Proje Proj ecti ctions, ons, 2013 2013-20 2017 17
SWOT SWO T Analysis of I nd ndiia E-commerce I nd ndus ustry try Strengths Weaknesses Opportunities
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I nd ndiia E-com E-commerce Indu Industry stry Ma Macro Econom Economic Fac Factors tors
22.1. Numbe berr of I nternet Use sers rs in in Indi India, a, 2007 2007-2017 22.2. Number of Pl Pla ast stiic Cards Cards in Ind I ndiia, FY FY ’2007-F -FY Y ’2017 22.3. Pers Persona onal Di Disp spos osa able I nc ncom ome of Ind I ndiia, FY FY ’2007 07-F -FY Y ’2017 22.4. Pr Priivat vate e Equity Equity Inve I nvestment in in Ind I ndiia, 20 2007 07--20 2017 17 23.
A pp ppe end ndiix
23.1. Marke rkett De Defi finiti nition ons s 23.2. Abbreviations 23.3. Rese search arch Me Methodol thodology ogy Data Col olllecti ction on Method thods s Approach Vari ariabl ables es (D (Dep epend endent ent and I nde ndepe pende ndent) Multi Factor Based Sensitivity Model (SPSS Analysis) Final Conclusion 23.4. Disclaimer Sign up to vote on this title
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L I ST OF FI GURES GURES
Figu gure re 1: Asia-P sia-Pa acif cifiic EE-commerce Ind Indus ustry try Ma Marke rkett Size Size on on the the Basi Basis of Tra rans nsa action Si USD Bi Billlion on,, from f rom2007-2 7-201 012 Figure 2: Asi Asia-P a-Pa aci ciffic EE-commerce Ind Indust ustry ry Segmentati tion on on the Basi sis s of Contri Contribu bu Countries in Percentage, 2007-2012 Figure 3: Asi Asia a-Paci Paciffic EE-commerce industry industry Segm Segmentati tion on on the Basi sis s of Contributi Contribution on b of Busi usine ness Mode Modell in Percenta Percentage ge,, 2007-2012 2007-2012 Figu gure re 4: Ind Indiia B2B Ma Marke rkett Size Size on th the e Basis of Ne Net Reve Revenu nue e in USD Million on,, FY FY FY ’2012
Figu gure re 5: 5: Ind I ndiia B2B Ma M arket Segm Segmentati tion on on the Basi sis s of Contributi Contribution on by by the Si Size ze of of Ente in Percent nta age, FY ’2010-FY ’20 2012 12 Figu gure re 6: Marke Markett sha share of Ma M ajor Playe Pl ayers in in Ind Indiia Onl Onliine B2B Ma M arket on on the the Basi sis s of Re Reve Percenta Perce ntage, FY FY ’20 2012 12 Figu gure re 7: Ind Indiia Onl Onliine B2B Marke M arkett Future Pr Proj oje ecti ctions ons on the the Basi sis s of Ne Net Revenu nue e Mil illi lion on,, FY ’2013-F -FY Y ’2017
Figu gure re 8: Ind Indiia Onli Online ne B2C Ma Marke rkett Size Size on the the basis of Tra rans nsa action Scal Scale in USD Million, 2 2012 Figu gure re 9: Ind I ndiia Onl Onliine B2C Marke M arkett Segm Segmentati tion on on the Basi sis s of Contributi Contribution on by by Onli Online and an d NonNon-trave travell Market in Perce Percenta ntage ge, 20072007-20 2012 12 Sign up to vote on this title
Useful Not useful Figure 10: India Online Travel Market Size on the Basis of transaction Scale in USD M 2007-2012
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Figu gure re 16: 16: Ind I ndiia Online Online NonNon-tra trave vell Marke rkett Size Size on on the the Basis Basis of Tra rans nsa action Scal Scale in Million on,, 2007-20 -201 12
Figu gure re 17: Ind Indiia Onl Onliine Non-travel Market Segmentati tion on on the Basi sis s of Contributi Contribution on by by O Services Offered in Percentage, 2007-2012
Figu gure re 18: 18: India I ndia Onli Online Non-travel market Future Pr Proj oje ecti ctions ons on the the Basi sis s of tra trans nsa acti ction on Sc USD Million, 2013-2017
Figure 19: India Online Retail Market Size on the Basis of Transaction Scale in USD M 2007-2012 Figu gure re 20: 20: Ind I ndiia Online Onli ne Reta taiiling Market Segm Segmentati tion on on the Bas asiis of Contributi Contribution on by by T Product roducts s in in Percentage, 2009-2012 2009-2012
Figure 21 21:: India I ndia Online Onli ne Reta taiil Market Futu uture re Proj Proje ecti ctions ons on the Bas asiis of Tran Transa sacti ction on Sca USD Million, 2013-2017
Figure 22: Flipkart.com Financial Performance on the Basis of Online Sales Revenue Growth Rate in USD Mi M illion and Perc Perce ent nta age, from fromFY ’2009 09-F -FY Y ’2012
Figure 23: Snapdeal.com Financial Performance on the Basis of Revenue in USD Million, FY ’2011-F -FY Y ’2012
Figure 24 24:: Ind I ndiia Onl Onliine Fina nancial ncial Servi Service ces s Ma Market Si Size ze on the the Basi sis s of Tran Transa sacti ction on Sca USD Million, 2007-2012 Figu gure re 25: Ind I ndiia Onl Onliine Financi ncia al Servi Service ces s Ma Market Segmentati tion on on the Bas asiis of Contributi Contributi Typ Ty pe of Fin Fina ancia iall Tr Tra ansactio ion n in Percentage, 2009-2 -20 012 Sign up to vote on this title Useful Not useful Figu gure re 26: Ind I ndiia Onl Onliine Fina nancial ncial Servi Service ces s Ma Market Future Proj Proje ecti ctions ons on the the ba basi sis s of Tran Tran Scalle in USD Million Sca on,, 2013 2013-20 -201 17
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Figu gure re 32 32:: India I ndia B2C Ma M arket Futu uture re Proj Proje ecti ctions ons on the the Bas asiis of Tran Transa sacti ctiona onal Scale in Million on,, 2013-20 -201 17 Figure 33 33:: India I ndia Onli Online A dverti rtise sement and Cla Classif ssifiieds Ma Market Size Size on the Bas asiis of Expe E xpe in USD Mill Million ion,, FY ’2007-F -FY Y ’2012
Figure 34: Indi India a Onl Onliine Adve dverti rtise sem ment and Clas assi siffied eds s Spendi nding ng Market Segmenta ntati tion on o Basis of Contribution by the the Typeof Pl Pla atform tforms s in in Perce Percent nta age, FY F Y ’2008 08--FY ’2012
Figure 35: Indi India a Onl Onliine Adve dverti rtise sem ment and Clas assi siffied eds s Spendi nding ng Market Segmenta ntati tion on o Basiis of Epe Bas Epend ndiitu ture re by the theTyp ype e of Pl Platforms in USD USD Mi M illion on,, FY FY ’2008-FY ’2012
Figure 36: Indi India a Onl Onliine Adve dverti rtise sem ment and Clas assi siffied eds s Spendi nding ng Market Segmenta ntati tion on o Basis of Contribution by Type Typeof Onl Onliine Se Servi rvice ce in Perce Percent nta age, FY F Y ’20 2012 12 Figu gure re 37: Ind Indiia Onl Onliine Di Disp spllay Adve A dverti rtise sement Ma Market Size Size on the the Basis of Expend ndiiture Mil illi lion on,, FY ’2008-F -FY Y ’2012
Figu gure re 38: I nd ndiia Onli Online Di Disp spllay Adve A dverti rtise sement Marke Markett Segmentati tion on on the the Bas Contributi ontribution on by by theType of Techn chnol ology ogy in Percenta Percentage, FY FY ’20 2012 12 Figu gure re 39: 39: Ind I ndiia Onl Online Di Display splay Adve Adverti rtise sement Ma Market Future Pr Proj oje ecti ctions ons on the the B Expenditu ture re in USD Mi M illion on,, FY ’2013-F -FY Y ’2017 Figu gure re 40: 40: Ind I ndiia Online Onli ne Search Adve Adverti rtise sement Ma Market Size Size on on the the Bas asiis of Expe E xpenditure in Mil illi lion on,, FY ’2010-F -FY Y ’2012 Figu gure re 41: 41: Ind I ndiia Online Onli ne Search Adve A dverti rtise sement Ma Market Future Pr Proj oje ecti ctions ons on the B Sign up to vote on this title Expenditu ture re in USD Mi M illion on,, FY ’2013-F -FY Y ’2017 Useful Not useful Figure 42 42:: Ind I ndiia Onl Onliine Mobil obile e Adverti rtise sement Market Size Size on the the Basi sis s of Expe Expenditure Mil illi lion on,, FY ’2011-F -FY Y ’2012
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Figure 48 48:: India I ndia El Electronic Retail Payment Ma Market Segm Segmentati tion on on the the Bas asiis of Contri Contribu bu the th e Va Value of Tra rans nsa action in in Perce Percent nta age, FY ’2007 07-F -FY Y ’2012
Figure 49 49:: I nd ndiia Online Onli ne Payment Gate Gatewa way y Ma M arket Size Size on the Basi sis s of Net Tran Transa sacti ction on Co USD Million, 2007-2012
Figure 50 50:: Indi I ndia a onl onliine Paym Payme ent Gateway Market Market Segmenta ntati tion on on the Bas asiis of Contri Contributi buti Onliine Paymen Onl ents ts in in Trave Travell an and d Non-T Non-Trave ravell Market in Percenta ntage ge,, 2007-2012 2007-2012
Figu gure re 51: 51: India I ndia Onli Online Payment Gatewa way y Futu Future re Proje Projecti ctions ons on on theBasi sis s of Tran ransa sacti ction on Co USD Million, 2013-2017 Figure 52 52:: Num N umber of I nterne rnett Use Users Segmentati tion on in in India I ndia on the Basi sis s of Contributi Region in Percentage, 2007-2011 Figure 53: India Cash-on-Delivery Transactions Market Size in USD Million, 2007-2012
Figu gure re 54 54:: Mobil M obile e Phone Subs Subscri cribe bers in in Ind Indiia on the the Basi sis s of Num Number of Subs Subscri criptio ptio Million Units, 200 2007-20 -201 12 Figu gure re 55: 55: Tota Total Number of I nt nte ernet Use Users in in Ind I ndiia in Mi M illion Users, Users, 2007 2007-2017 Figu gure re 56: 56: Tota Total Number of Pl Pla ast stiic Cards in Ind Indiia on on the the Basis Basis of Cards Outs Outsta tand ndiing in M FY ’2007-F -FY Y ’2017
Figu gure re 57 57: Pri Priva vate te Equ quiity Inve I nvest stm ment in E-C E-Com ommerce I nd ndus ustry try in in Ind I ndiia in USD USD Million, 2 2017 Sign up to vote on this title
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L I ST OF TABL TABL ES Table 1: As Tab Asia ia-P -Pa acific B2 B2B B Ma Marrket Segmentatio ion n on the Ba Bas sis of Co Cou untrie ies s in US USD D Billio Billion n 2012 Table 2: Asia Tab Asia-P -Pa acific B2 B2C C Mar Market Segmentatio ion n on the Ba Bas sis of th the Co Cou untrie ies s in US USD DB 2007-2012 Table 3: Ind Tab India Onlin line e Tr Tra avel Mar Market Segmentatio ion n on the Ba Bas sis of Typ Types of Tra Travel Mo Other Online Travel Services in USD Million, 2009-2012
Table 4: In Tab I ndia Onlin line e Tr Tra avel Ma Marrket Se Segmentatio ion n on on th the Ba Bas sis of of Co Con ntrib ibu utio ion n by by Mo Tra Tr avel and Other Onlin line e Tr Tra avel Servic ice es in Percentage, 2007-2 -20 012 Table 5: Ind Tab India Onlin line e Tr Tra avel Com Competit itiv ive e La Lan ndscape on the Ba Bas sis of Reach in Percenta 2012
Table 6: Co Tab Com mpetit itiv ive e La Lan ndscape of Majo Majorr Pl Pla ayers in In Ind dia Onlin line e Tr Tra avel market on the Ba Reve Re venue in USD Mil illlion on,, FY ’2008-F -FY Y ’2012 Table 7: Mak Tab Makemytrip ip..com Ma Majo jorr Deals in Co Com mpany Ev Evo olu luttio ion n on the Ba Bas sis of Deal Va Deal Stake in USD Million and Percentage Table 8: Y atra.c Tab .co om Pr Priv iva ate Eq Equ uit ity y In Inv vestments in Co Com mpany Ev Evo olu luttio ion n on the Ba Bas sis of De and Dea Deall Stake in USD USD Mi M illion and Percentage Table 9: Y atra.com Ma Tab Majo jorr De Deals in Co Com mpany Ev Evolu luttio ion n on the Ba Bas sis of Dea Deal Va V alu lue ea Stake in USD Million and Percentage Sign up to vote on this title Table 10: In Tab Ind dia Onlin line e No Non n-t -trravel Market Segmentatio ion n onUseful the Ba Bas s is oNot f Ouseful nlin line e Servic ice es in USD Million, 2007-2012
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Table 16: Ind Tab India Onlin line e Fin Fina ancia iall Servic ice es Ma Marrket Segmentatio ion n Fu Futture Pr Pro oje jec ctio ion n on th of Transactional Scale in USD Million, 2013-2017
Table 17: In Tab I ndia Onlin line e Mo Mob bile and Dig Digit ita al Do Dow wnlo loa ads Mar Market Se Segmentatio ion n on on th the Ba Contribution by Type of Online Services in Percentage, 2009-2012 Table 18: In Tab Ind dia Onlin line e Mo Mob bile and Dig Digit ita al Do Dow wnlo loa ad Ma Marrket Segments Fu Futture Pr Pro oje jec ctio ion n Basis of Transaction Scale in USD Million, 2013-2017 Table 19: In Tab Ind dia Pr Pre eferred Onlin line e Servic ice es Ma Marrket Segmentatio ion n on the Ba Bas sis of Co Contrib ibu u Typ Ty pe of Servic ice es in Percentage, 2009-2 -20 012 Table 20 Tab 20: Co Com mpetit itiv ive e Lan Landscape of of Ma Majo jorr Play Players (Na (Naukri, Mo Mon nster, Times J obs) in Onliine J obs Market on the Onl the Bas asiis of Busi Busine ness ss Overvi Overvie ew, Se Segmen ents ts and K ey Develo velopm pmen entt
Table 21: In Tab I ndia On Onlin line e Real Es Esttate Ma Marrket Com Competit itiv ive e La Lan ndscape on th the Ba Bas sis of of Bu Overvi Ov erview, ew, Segmen ents ts and and Key Key Developm Developments Table 22: Ind Tab India Onlin line e Ma Mattrimonia iall Ma Marrket Co Competit itiv ive e La Lan ndscape on th the Ba Bas sis of of Bu Overvi Ov erview, ew, Segmen ents ts and and Key Key Developm Developments Table 23: In Tab Ind dia B2 B2C C Ma Marrket Ca Cau use and Effect Rela lattio ion nship between Dependent and In Ind de V ari ria ables Table 24: In Tab Ind dia Onlin line e Dis Disp pla lay y Ad Adv vertis ise ement Ma Marrket Segmentatio ion n on the Ba Contribution by by Type Typeof I nd ndus ustry try in in Perce Percent nta age, FY FY ’20 2010 10-FY ’20 2012 12 Table 25: In Tab Ind dia Onlin line e Dis Disp pla lay y Ad Adv vertis ise ement Ma Marrket Segmentatio ion n on the Ba Bas sis of Ex Exp pe by Typeof In I ndust stry ry in USD Mi M illion, FY ’2010-F -FY Y ’2012 Sign up to vote on this title Useful Not useful Tab Ta ble 26: In Ind dia Onlin line e Search Ad Adv vertis ise ement Ma Marrket Segmentatio ion n on the Ba Bas sis of Co Cont by Ind Indus ustry try in in Perce Percent nta age, FY FY ’2010 10-F -FY Y ’2012
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Tab Ta ble 33: Co Corrrela lattio ion n Ma Mattrix of the In Ind dia Onlin line e Tr Tra avel Ma Marrket Tab Ta ble 34: Regressio ion n Co Coe effic fficie ien nts Output
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ASI AASI A-PACIFI PACIFI C E-COMM E-COMM ERCE I NDUSTRY USTRY M ARK ET SI ZE , 2007-2012
The As The Asia ia-P -Pa acific e-c -co ommerce in ind dustry ha has been domin ina ated by the J apanese in intternet co economy. The Asi Asia-P a-Pacif acifiic e-com e-commerce industry has showcase showcased d an avera average ge growth growth rate rateof o-y oy from from 2007-2012 7-2012.. In I n 2009 09,, the Asi Asia-P a-Pacif acifiic indu industry stry had wi witne tnessed a decl cliine of ~% due decl de cliine in the growth of the Jap J apan ane ese e-commerce indus industry try by ~% y-oy-o-y… y…
…However, the indu ndustry stry recovered in in the fol olllowi owing ng years, years, showcasi showcasing ng a growth of ~% an growth in in 2011 2011 and 2012 respecti ctively vely due to overal overall econ econom omical growth. The T he growth i economy was was due to the im improv provem ement in in an increase increase in the consumer spendi spending on goods services servi ces and by increasi increasing ng thedemand for onli onl ine goods and and serv rviices.
F igur ure e: As A sia-Pacif a-Pacifiic E-co E-com mmerce I ndus ndustr try y Mark M arke et Size on the Bas Basiis of of T rans ansac acti tion on S USD Billion, from 2007-2012 5,000.0 4,500.0 4,000.0 3,500.0 n o 3,000.0 i l l i B 2,500.0 D S U 2,000.0
1,500.0 1,000.0
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ASI A PACI FI C E-COMM ASI E-COMM ERCE I NDUSTRY USTRY SEGMENTATION
BY GEOG GEOGRA RA PHI ES, 20 2007-20 -201 12
I n 201 2012, the the Asia-P sia-Pa acif cifiic ee-commerce ind ndus ustry try si size wa was s USD ~ bil billlion of of which J contributed USD USD ~bi ~billlion. The The J ap apa anese ind ndust ustry ry had had decl cliined by 2.0% y-o-y. y-o-y. The T he reason low growth rate was the Great Great Eas Eastt J ap apan an Earthquake in in March M arch 2011 2011.. The earth qua caused a mass destruction of public infrastructure, disrupting the telecommunication netwo the country, thus causing a decline in the overall internet commerce of the country. Follo the earthquake in Japa J apan, the maj ajor or J apanes nese e B2C e-comm e-commerce pl playe ayers rs experi rien enced ced a decl revenue reve nue. I n 2010, 2010, the num numbe berr of I nternet use users re reach ache ed approxi approxim mately 100 million in in J which whi ch corresponds corresponds to 80.0% 80.0% of the popu popullation. I n 2010 2010, 85.0% of J ap apan ane ese mobi obille sub had an interne internet data pl plan an which which complem complemen ents ts the fact fact that 20.0% of of e-co e-com mmerce sales we mobil obile e in Ja J apan.
… The Chinese e-commerce industry was further supported by government and other institu which had invested significant amount of money and manpower in the constructio telecommunication network infrastructure and the establishment of information service plat to meet peopl people e’s need for inte i nternet acces ccess. s. The T he growi growing ng usag usage e of 3G te technol chnology ogy also also facil facil the use use of mobi obille phone as anetwork term terminal lea l eadi ding ng to an added add ed support to the industry. industry. Sign up to vote on this title
DNot19 The Th The Tha ai e-c e-co ommerce in ind dustry had declin line ed by ~% in 2 011Useful fro fr om US USD 19useful .5 billio illion n in 20 to the decline in the online B2G market…
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A sia-P a-Pac aciifi fic c E-com E-comm merce I ndus ndustr try y Seg Segmentation on the Basis of of Contri ontribution bution by Coun C oun in Pe P er ce cent ntage age, 20 2007 07--20 2012 12 100.0% 90.0% 80.0% 70.0% 60.0% 50.0% e g a t 40.0% n e c 30.0% r e P 20.0% n I 10.0% 0.0% 2007
2008 Ja J apan
2009 Chin China a
2010 South Kore Korea
2011 Tha Thailand
20 Ind India
BY BUSI NESS MODEL M ODEL BY B2 B2B B A ND B2 B 2C, 20 2007-2 -20 012
I n the ove overall rall A si sia a-Paci Paciffic ee-commerce industry, industry, onli online B2B market’ rket’s s contri contribu buti tion on has has be high hi ghe est at at ~% in in 2012 2012.. The T he market for onli online ne B2B has ampl pliified at at a CAGR CA GR of ~% from from sed a billlion in 2007 bil 2007 to USD USD ~bil billlion in 2012 2012.. The T he overa ralll A sia-Pacif sia-Pacifi maon rket rke t ha s showca showca Sign up toicvote this title heterogeneous devel velopm opment in terms terms of I nternet and B2C e-comm e-comm I n Japa In J apan and and S Useful Not useful erce. K orea, the wi wide de use of internet le led to the spur spur in in onli online B2C e-commerce revenue. The T he ran popular product cate categori gorie es vari varie es wide widely from from books to consum consumer ele electroni ctronics. cs. In I n China China,, i
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A sia-P sia-Pac aciifi fic c E-com E-comm merce industr ndustry y Segmentati ntation on on on the Basis of Contr Contriibuti bution on by T Busin usine ess Mode M odell in Pe P ercentage ntage,, 20 200 07-20 7-2012 12 100.0% 95.0% 90.0% 85.0% 80.0% e g a t n e c r e P n i
75.0% 70.0% 65.0% 60.0% 55.0% 50.0% 2007
2008
2009
2010
B2B Market
2011
20
B2C Market
A sia-P a-Pac aciifi fic c B2B M ark arke et Segm Segmentation on the Bas Basiis of of Countri ountrie es in USD U SD Bi Billion, 200 200 Coun ountr triies
2007
2008
2009
2010
2011
Ja J apan South Kore Korea a China Tha Th ailand Tota Tot al
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I NDI A ONL ONL I NE B2B B2B EE-COMM COMM ERCE M ARK ET SI SI ZE, F Y ’ 2010-F Y ’ 2012
The In The Ind dia ian n e-c -co ommerce in ind dustry ha has been segmented on the basis of th the type of th the b model in which the online B2C market contributed a larger proportion of share in the ov industry… The growth of th The the B2 B2B B on onlin line e marketpla lac ce and the in inn novatio ion n in in intternet rela latted techn has led led to the emergence of ne new w busine business ss model models s for for the smal alll and the medi edium umenterpr rpriises
…The onli online B2B market size size has has been been esti stim mated on the base bases of the revenue revenue gen generate erate online transaction taking place in the industry. The market has showcased an average growth of ~% from from FY ’2010 to FY ’20 2012 12.. The T he increase in the the market was on the ba improvement in the supply chain product visibility and reduced inventory costs. The co procuring goods had declined, complemented with fewer ordering errors due to an efficien streamline ned d approval process. Addi A dditi tiona onallly, increa i ncreasi sing ng awarene ness ss about the the onl onliine B2B m in the country has has led led to a decl cliine. I ndia B2B Mark M arke et Size on the Basis of Net Net Re Revenue in USD USD Mil M illlion, F Y ’2010-F -FY Y ’20 400.0 350.0
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I NDI A ONL ONL I NE B2B B2B E-COM E-COM M ERCE M ARK ET SEGM ENT AT I ON BY SI ZE OF ENT ER PRI SE, FY 2010F Y ’ 2012
In 2011, the country had more than 26 million MSME’s and the sector has been growing at a CAGR of 12.0%-13.0%. The contribution of the micro and small enterprises has increased on account of growing awareness among the buyers and the SME’s enterprise owners
A survey of 728 micro and small business less than 100 empl ployee oyees s and annua nnuall turnov than IN INR ~crore from 8 citie citi es in in the the coun conducted to analyz yze e the barri barriers ers and e existing and future solutions in the online Market....
…A dd ddiiti tiona onally, the demogra ographic phic transi transiti tion on o country has also resulted in the increase in the contribution of the small and micro enterp With more number of micro and smal alll enterpr rpriise entrepreneurs in in the younger age group, group, of internet platform for generating sales had amplified. The declining prices for laptops personal desktops had also amplified the use of the internet for business transact A ddi dditi tiona onallly, the ad adopti option on rate of internet among the micro and small enterpri rprise ses s also depe upon the type of industry. A utom utomoti otive, ve, consumer goods goods and comp computer uter industri industries es had adopti ad option on rates of ~%%-~ ~%. Other sectors such as as pharm pharmace aceuti uticals, cals, metal, te texti xtille, ag agri ri products, chemical cals s and telecommuni unicati cations ons were reported reported to have adopti adoption on rates of ~%I ndia B2B M ark arke et Seg Segmentation on the Basis of of Contri ontribution bution by the Size of of E nte nterr Per centag ntage e, F Y ’2010-F -FY Y ’2012 Sign up to vote on this title Useful Not useful 100.0% 90.0%
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I NDI NDI A ONL I NE B2C B2C E -COMM ERC E M ARK ET SI ZE, 2 2012
The influ The influx x of fu fun nds has acted as a cataly lys st fo forr e-c -co ommerce com companie ies s in In Ind dia ia.. repercussi rcussions ons such as domina nance nce in areas of marketing and promoti otions, ons, up scali scaling of bus models and improvement in technology, efficient customer support and satisfaction, econo of scale and and som some other factors factors has has been drivi driving ng the the I ndi ndian an onl onliine B2C market. market. Onli Online ret or e-taili e-tail ing accoun ccounts ts for abou boutt ~% share of the I NR ~crore indu industry stry le leadi ding ng the the forefront o rapid growth. The In The Ind dia ian n B2 B2C C market has hig igh h growth durin ing g the perio iod d under revie iew w wit ith h a CAGR gr ~% fro from m 20072007-2012… 2012… ... It ... I t is is India’ India’s s la large rgest st e-commerce com compa pany ny with with a turno turnove verr of I NR ~million in 2011 maki website websi te the most successful e-co e-com mmerce busi busine ness ss model in the onl onliine travel market.
A nother factor factor for for the growth of the B2C market was that that most of the gl globa oball an and d popul popular stores were were not not loca locate ted d in in the ti tie er 2 and and tie tier 3 citi citie es, forci forcing ng pe people to shop shop online onli ne. Additi A dditi the increase in the pe persona rsonall di disposa sposabl ble e income wi with th the middl ddle e class popul population ation of I ndi ndia ad the growth of small and middle enterprises, increasing foreign direct investments and the ent mul ulti tina nati tiona onall compa pani nies es in the country has le led to the incre increas ase e in in onli online spendi nding ng on good services servi ces by the consumers. 20 I ndia Onli Online ne B2C M ark arke et Size Size on the bas basiis of of T rans ansac acti tion on Scale Scale in USD M ill lliion, 200 Sign up to vote on this title 16,000.0 14,000.0
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INDIA ONLI NE TRAVEL MA RKET SEG SEGMENTATI MENTATI ON BY BY TY PES TRA T RA V EL M ODE, 20 2009-2 -20 012
The on The onlin line e travel market ha has be been se segmented on on th the ba basis of of domestic an and int internatio ticket, ti cket, rail railway ticke tickets, onli online hotel booki bookings ngs,, bus ticketi ticketing ng and tour tour package packages.es. Am Among the contri contributi bution on of rail railways ways was ~%, highe highest for for the year 2012 2012 foll fol lowed by domes esti tic c air with a contribution of 31.3%. However, the contribution of domestic air tickets was highe ~% followed by ~% by railways in 2009. The reason for the increase in contribution by railways and the decline in the contribution of domestic air tickets was the increase in the p of the domesti stic c air air fare f ares due to which which the de deman and d for for rail railways ways travel incre ncreas ased ed… …
…On the other hand, the high growth (~% y-o-y in 2011) of the international airways tickets because of the decline in the airways fares for international flights and the reduction in the t on these these ti tickets. ckets.
I n 2011 2011,, the onl onliine hotel booki booking ng market has witne witnessed high high growth in in term terms s of transa scale with a growth of ~%. Add A ddiiti tiona onally, the cont contri ribut butiion of onli online ne tour packag ckage es ha increased from from ~% in in 2009 2009 to ~% in in 2012. The hi high growth in i n both of these seg segm ments because some of the travel ticketing portals had started diversifying into online hotel boo and also introduced packages offering discounts on hotel bookings with the purchase of ti and other travel services. servi ces.
Sign to vote title I ndia Onli Online ne T rav ave el M ark arke et Seg Segmentation on the Basis of up of T ype s of ofonTthis rav ave el M odeand O Onliine T rav Onl ave el Se Serrvice vices s in USD USD M ill lliion, 20 2009-20 -201 12 Useful Not useful Online Onl ine T ravel ma marrket segmentati ntation on (i (in n USD M ililllion)
2009 20 09
2010 20 10
2011 20 11
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I ndia Online Onl ine Trav Tr ave el M ark arke et Segm Segmentation on on the Basis of of Contri C ontribution bution by Mode M ode of T and Othe Otherr Onl nliine T ravel Se Servi vice ces s in Pe Perce centage ntage, 200 2007-20 7-2012 Online Onl ine T ravel ma marrket segmentati ntation on (i (in n USD M ililllion)
2009 20 09
2010 20 10
2011 20 11
Domest stic ic Air Tickets Railwa Rail way Ticket T ickets s I nt nte ernational Air Tickets Hotel Bookings Bus Tickets Tou To ur Packages/Tr /Tra avel In Ins surance Tota Tot al On Onlin line e Tr Tra avel
INDIA ONLI NE NON NON-TRAVEL -TRAVEL MA RKET SEGMENTATION SEGMENTATION BY FINA NCIAL , RETAI RETAI L , DIGIT DIGIT AL DO DOWN WNL L OADS AND OTHER OTHER ONL I NE SERV I CES, 200 2007-20 -201 12
The onlin The line e non-t -trravel ind industry has been segmented in intto fo fou ur onlin line e servic ice es, onlin line e retail, financial services, online digital downloads and other online services of which the contrib of online financial services has been the highest at ~% in 2012 followed by the online reta Sign up to vote on this title with a contribution of ~%. The highest growth had been witnessed by the other online ser Useful Not useful on account of an increase in the market of online B2C classifieds on real estate and classifieds as well as the growth in the online job classifieds segment…
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I ndia Online Onl ine Non-tr Non-trav ave el M ark arke et Seg Segmentation on on the Basis of of Contri C ontribution bution by O Services Offered in Percentage, 2007-2012 100.0% 90.0% 80.0% 70.0% 60.0% e g 50.0% a t n e c 40.0% r e P 30.0% n i
20.0% 10.0% 0.0% 2007 Online OnlineFinancial Service rvices
2008 Online OnlineRet Retail
2009
2010
2011
Online OnlineDigita Digital Down Downloads
2012
Oth Other Online OnlineService rvices
I ndia Onli Online ne Non-tr Non-trav ave el M ark arke et Seg Segmentation on the Basis of of Onl Onliine Se Serrvice vices s Offere Offere USD M illi lion, on, 20 2007-20 -201 12 Non-tr Nontrave avel M ar arket ket Se Segm gme entati ntation on Compute Compu ters, rs, A cce ccessories ssories and Periphe Peripherals Cameras and Mobi Mobilles
2009 20 09 2010 20 11 Sign up to vote20 on10 this title 2011
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Paid Music/ Video Downloads Mobil obile e Games Downl Download oad Others Mobi M obille Games Segment Online Onli neJ ob obs s Movie Hall Tickets and CD/DVD Rentals Online Matrimonial/Dating Other B2C classifieds (Cars, Real Estate) Online Food Delivery Online Onli ne Gam Gaming Subscri cription ption Online Onl ine Non-tr Non-trave avel Mark M arke et
MA RKET SHARE SHARE OF OF MAJ OR PLA PLA Y ERS IN I ND NDIA IA N ONLI ONLI NE RETA RETA MARKET
A ccordi ccording ng to rough esti estim mates, there are close close to 400 non-trave non-travel independent onli online reta taiil are activ active e in the Indi I ndian an e-commerce indus industry. try. I n the las astt two ye years from from 2010 2010, the nonnonporta port als in Ind I ndiia have re rece ceive ved d fundi funding of app pproxi roxim mately USD USD ~ million on.. Out of approxi ap proxim mately ~% of this this funding funding was inve nveste sted in just just four major groups groups na nam mely ely,, Fl FlipK pKart art Smile Smil e Group, SnapDeal.com and and Myntra.com Myntra.com.. The hese se fourSign groups had on toge the r secured a f up to vote this title of USD ~million accounting for ~% of the total estimated e-comm Useful in Notnon-travel useful investment in the last two years…
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M ark arke et Shar Share of Major M ajor Pl Play aye ers in I ndia Online Onli ne Retail M ark arke et on the the Bas Basis is of Un V isito isitorrs in Mil M illi lio on, J uly’ 20 2011-J uly’ 20 2012 M aj or Play P laye ers in Online Onli neRe Reta tail il M ark rke et (in M ill illion ion Unique Visitors V isitors))
J uly ly’’ 2011
October’ J anuary’ 2011 2012
April’ 2012
A mazon Si Site tes s Flipkart.com Snapdeal. al.com com Ja J abong.c .co om Myntra.com Homeshop18.com Ebay.com I ndia* Others Tota Tot al
M ark arke et Shar Shar e of Major M ajor Pl Play aye er s in Online Online Retail M ark arke et on the the Bas Basis is of Con Contr tribution ibution i Overrall Unique Ove U nique V isitors in Pe Per centag ntage e, J uly’ 2011-J uly’ 2012 M ajor Playe P layers in Online Online Reta Retail il M arke arkett (in Percentage Contribution)
J uly ly’’ 2011
October’ J anuary’ 2011 2012
A mazon Si Site tes s Flipkart.com Snapdeal. al.com com Ja J abong.c .co om
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I NDI A PREFERRED ONL ONL I NE SERVI SERVI CES M ARK ET SI SI ZE 2007-2012 I NDIA PREFERRED ON ONL L I NE SERVI SERVI CES MA RK ET FUTURE PROJ PR OJ EC ECT T I ONS, 201 2013-20 -201 17
The pr The prefe ferrred on onlin line e se servic ice es market is ex expe increase at a CAGR CA GR of ~% from from 2013-201 market growth growth is is expecte expected d to be dri driven ven by the i in the interne rnett users in in Ind I ndiia along with consoliidati consol dations ons among the e-co e-com mmerce pl playe ayers rs i I ndi ndian an market as the consol consoliida date ted d large larger playe playe provide provi de be bette tterr onli onl ine se servi rvice ces s at a very compe peti titi tive ve price price by taki taking ng the ad advant vantag age e of consum consu mer base as compared to the smal alll and medi edium um pl players… ayers… The market for the online jobs is expected to increase by ~% annually to reach USD ~ million in 2016 and The online movie ticketing market is expected to grow at an average rate of ~% from 2013-2017
…Also these these portal portals s have have setup saf safety meas asures ures to check for fake f ake prof profiiles and do background check on their profile. Thus, results in an increase in the number of p registering on these portals.
The onlin The line e movie tic ick ketin ing g market is expected to grow at an average rate of ~% fr fro om 20 The Th e contrib ibu utio ion n of the segment will de declin line e fr fro om ~% in 2012 to ~% in 2017 due to a mo proportionate increase in the contribution of online job and online B2C classifieds on cars real estate… Sign up to vote on this title Useful Not useful ections I ndia Pre Pr eferr ferre ed Onli Online Se Serrvice vices s M ark arke et Futur F uture e Proj oje on the the Basis of of T rans Scale in USD M illion, 201 2013-20 -201 17
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I ndia Pr P refe ferr red Onli Online ne Se Serrvice vices s Segment Futur F uture e Proj oje ection on the Basis of Tr T rans Scale in USD M illion, 201 2013-20 -201 17 Othe Ot herr Onl Online ine Se Serrvice vices s M ark arke et Se Segm gme entation (i (in n US USD D M ililllion)
2013
2014 20 14
2015
2016 20 16
Online Onli neJ ob obs s Movie Hall Tickets and CD/ DVD Rentals Online Matrimonial/ Dating Other B2C B 2C Cl Class ssiifieds (Cars, (Cars, Re Real Esta Estate te) Online Food Delivery Online Onli ne Gam Gaming Subscri cription ption
INDIA ONLI NE DISP DISPL L AY ADVERTISEMEN ADVERTISEMENT T MA RKET SEGMENTATIO SEGMENTATIO
BY I NDUSTRY , FY ’20 ’201 10-FY ’20 ’201 12
The majo The jorr three in ind dustrie ies s in FY FY’2 ’20 012 contrib ibu utin ing g to onlin line e dis isp pla lay y ads were travel, Au tellecommuni te unication cation wi with th a share of ~%, ~% and ~% respecti ctively vely.. FMCG onl onli ine-spe Sign up to vote on this title registered registere d a growth of ~% in in FY FY ’20 2012 12,, second to telecommuni unication cation spendi spending ng which which has g Not by ~%. The The contri contribution bution of BFSI indus ndustry try spendi nding ng on onlUseful onl ine ad adverti vertise sem museful ent has has de decl cliine ~% in in FY ’20 2008 08 to ~% in in FY ’2012 12… …
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Consumer Durables Durables I nform nforma ation Techn chnology ology FMCG Education Ele El ectro ctronic nic Me M edia Print Media Tota Tot al On Onlin line e Displa lay y Adv Adve ertis rtise ement
INDIA ONLI NE MOBIL MOBIL E ADVERTISEMENT ADVERTISEMENT MA RKET SI SI ZE, FY ’ 2011-F -FY Y ’ 2012
Smart phones have revolutionized the use of mobile phones with easy to access internet fa the ability to send and receive emails and other internet related services. However, they created an entirely new method of advertising known as online mobile advertising. This con in Indi India a has grow grown n and and expanded conside considerabl rably y over the past one year and conti continue nues to grow onliine mobi onl obille ad adverti vertise sem ment market in Indi India a has has grown by ~% in in FY ’20 2012… 12… I ndia Online Onl ine Mobil Mobile e A dverti tise sement Mark M arke et Size Size on the Bas Basiis of of Expe E xpenditur nditure ei M il illi lio on, F Y ’2011-F -FY Y ’2012 23.0
22.0
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I NDIA ONLI NE ADVERTI SEMENT A ND CLA SSI FI EDS SPEND PENDII MA RKET COMPETITV COMPETITV E LA NDS NDSCAPE CAPE
I ndi ndia a Onli Online adverti tise sement and Clas Cl assif sifiieds Spe Spendi nding ng M ar ark ket Com Compe peti titi tive ve L ands andscap cap the Basis Basis of Busi Busine ness ss Over Over vi vie ew, Segme Segments and K ey Developm opme ents M aj ajor or Players
Business Overvi Overvie ew
K ey Busines Business s Se Segm gme ents
K ey Dev Deve elopm opme ents
Ozone Media Solutions Priva Pri vate te L imited
I NDIA ONLI NE PAY M ENT GAT EWAY MA ET 2007-2 -20 01 SignRK up to voteSIZE, on this title
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The Th e onlin line e payment gateway market has in inc cre
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I ndia Onli Online ne Pay aym ment Gate Gatewa way y Mark M arke et Size Size on the Bas Basiis of of Ne Nett Tr T r ans ansac acti tion on Cost in M illion, 20 2007-20 -201 12 600.0 500.0 n o i l l i M D S U
400.0 300.0 200.0 100.0 0.0 2007
2008
2009
2010
2011
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