Fundamentals of Ecommerce
Synopsis
Twent wenty y fi first rst cent century ury of ele electr ctroni onicc wor world ld owe dig digita italiz lized ed eve everyt rythin hing. g. The deca decade de is growing, developing and updating IT world rapidly. Ever growing up the e-commerce and the World Wide Web digitalized the business applications and everyone else is not so far from the internet applications. The project on ! "#$, %undamental of Ecommerce helps us to develop the website with core &nowledge of ecommerce. This project has been developed with an aim to electronize the business' by using open source software for ecommerce named (restashop. The software has advanced functions for each and every tas& and trasactions that has to be done while selling goods g oods and services online, li&e nice display and categorizing of products, adding of items in cart. (ayment gateways li&e (aypal, E-!ewa, )oneyboo&ers, *iberty +eserve and man many y mor moree ma& ma&es es onl online ine tra transa nsacti ctions ons pos possib sible le thr through ough thi thiss web websit site. e. )or )oreov eover er,, it has provision for !!* which ma&es the online online transaction more secure.
ACKNOWLEDGEMENT
I ta&e this opportunity to epress my profound gratitude and deep regards to our guide and lecturer r. azdani for his eemplary guidance, monitoring and constant encouragement throughout the course of this project wor&. I am obliged to lab staff members of %aculty of *aw, /amia )illia , for the valuable information and support and guidance provided by them from their respective fields. I am grateful for their cooperation during the period of the project.
Tale of contents
0c&nowledgement
C!apter ONE" E#ecuti$e Summary C!apter TWO" %ntroduction
1nline opportunities
2usiness model
)ar&eting strategies
(ayment method 3 (rocedure
C!apter T&'EE" (usiness )rolem Analysis and Solution
(roblem 0nalysis
!olutions
C!apter FO*'" Wesite Desi+n C!apter F%,E" Conclusion
%ntroduction
The purpose of this document is to define the features, different strategies, business model, problem and their solution of the 4epal handicraft e-commerce website. In this website visitor can see publicly available 4epalese handicraft products, view the detail of each products including the size, color and cost, and view other static contents of the site. +egistered users can view all publicly available features and in addition to this they can purchase the product by adding them into the shopping cart. !ince this site is mainly targeted to the 4epalese citizens living in the foreign country, but it is also accessible to non-4epalese citizens, they will be able to ma&e the use of the site to get the information about the 4epal ’s different handicrafts and can add to the cart at minimum price and get delivered straight to the destination location within the country. The use of the internet for business transaction has grown dramatically over the past few years. 0pproimately three out of five companies are using e-commerce to some etent and an additional one-fifth say they intend to participate in the future. !o tal&ing about the opportunity, business model, mar&eting strategies and payment method that our e-commerce website that will live up to the desire and demand of the physical mar&et3consumer are briefly define below5 Online opportunity
onsumer behavior is changing. onsumers have increasingly turned to online channels, and they are satisfied when doing so. 0ccording to the survey made ove rall satisfaction is 6#.7 8 online compared to the 9#.6 8 on average for all sales channels. 1ur site will provide the uni:ue benefits for the 4epalese people as well as other to purchase 4epalese handmade craft of the following way5
ost effective delivery channel5 !ince, the web storefront is open for ;< hours a day the consumer can order the product any time they want through the web store.
!treamlined enrollment5 0ll the information related to the consumer are transfer electronically so the verification and the validation is much easier than in the paper based wor&flows. There is very less chance of the fault information about the customer.
ategorized5 The entire products present in the web store are categorized according to the need of customers. It ma&es easy for customers to find the related product they want to buy.
iscount5 iscounts are also available on some of the products.
(usiness Model
The main model that our ecommerce follow is 2; =2usiness to onsumer>.?ere the customer first identifies their needs and then starts to search the product. 0fter customer finds the product, they add the desired products in the cart and choose suitable online payment method for payment. Then the business organization will verify the customer identity, validate the payment and then deliver the product to the customer as soon as possible. The basic structure the business model is shown below5
%ig5 !ystem 2loc& iagram for the web store
Mar-etin+ Strate+ies
To ma&e the e-commerce website, it is imperative to plan and implement an effective mar&eting strategy that will generate leads and increase sales conversions. 0s there are other ecommerce sites which provide the same service and product as we do. !o, the strategy our business organization is planning for the online competition are5 @. (ublic +elation5 We will use the online resources li&e blogs, e-zines, article mar&eting, %aceboo& page and website, to tell the reader about our service, products and the web store. This will lead the consumer to our website through bac&-lin&s. ;. +eferrals5 +eferrals is considered being the best form of advertising available. The business organization will offer some fabulous scheme on purchasing the product to ma&e sure that our customer are happy and they will be eager to tell their friends and colleagues about our site. %or this purpose we have easy-to-use system that allows the customer to email friends directly through our site and they will be credited certain percent of the whole transaction. ". aily eal (romotions5 aily deal promotions are :uic&ly growing in popularity. 0n increasing number of consumers are becoming more price-conscious and are eager to get good deal whenever they can. !o our site will use the software to create and schedule daily deals to post on blogs, %aceboo& page and other social media platforms which ma&es it easy to reach out to the mass. <. 1nline banner 0dvertisement5 The first-impressions are important. !o, we can design the attractive, high-:uality promotional banners to run on the targeted website. %or this we will first try to draw a similar customer-base sites where our banner plays the effective role on the promotion of our site. #. 0ffiliate (rogram5 *oo&ing for echanging advertising or offering a small commission fee to related business that is willing to advertise for our website. %or this purpose we will choose the site which is based on the promotion of 4epalese handicrafts. $. ontests5 There will be the contest or a monthly-drawing where the registered customers will be getting attractive prizes, it will help to generate the traffic to our website by those interested in entering contest, and help to ac:uire contact information through the drawing entries for possible new leads and remar&eting offers.
9. !earch Engine 1ptimization5 The &ey to increasing traffic is to increase your online visibility by ran&ing high in search engine results. The majority of shoppers choose to clic& on a result from the first-page of results, so our etra effort will be to assure that our website is among those results. We will use the basic strategies of targeting &eywords, inserting meta tags, and developing creative contents that are relevant to website objective.
)ayment )rocedures
In this website we have handful options for payment gateways. (aypal, )oneyboo&ers, Western Anion, )oneyBram, *iberty +eserve, 0lertpay, Wire Transfers are already integrated in this software. We have developed an 0(I for E-!ewa, a local payment partner for 4epal and it is also integrated in this system. !o this system can accept payment from 4epal and most of the countries where the international payment gateways give services to.
C!apter T&'EE" (usiness )rolem Analysis and Solution )rolem Analysis
This e-commerce site just li&e any other thing in the life' so it has its good and bad sides. 2elow the most common problems that may be encounter while selling various products and services online5 @. ifficulty in (ayment5 The chec&out procedure may be confusing and problematical for an average computer user as there are multiple steps to chec&out. ;. *ength (rocess5 0ll the people who visit the site to buy some product but may get irritated on creating the account and giving some personal details to the web store. They will epect us to buy the product within minutes. ". 2ro&en *in&s5 !ince the product will be changing all the time as the re:uirement the page name may be change for the specific product. !o, if the customer redirects the lin& which they had saved earlier may not find the same product in that page.
<. 4o-!ervice !ales5 !ince the online sale and service we will not be able to give the description, information and the value of that product and the customer may get confused where to start from as their will be no navigation. #. %alse ustomer ata5 The customer may provide the wrong information regarding personal information, delivery places, etc., which need to be verified which is a tough tas& to perform. Solutions"
The solution that may solve the above mention problems of describe below5 @. Easy payment5 %or the easy payment we can place a tet bo or a brief audio or video tutorial assisting online visitors in the buying process. ;. !egmentation5 There will be the segmentation of the customer who are fre:uent to the web store and has already purchase the product. It will help us to find the fraud customer and there will be detail verification for the new customer who has just sign up to the web store. ". *isten and !erve5 2y giving the ability to the customer to tell what they want, we can provide the instant message3chat bo to the site where the customer can interact with our sales representative and tell what they need and what they are loo&ing for. <. Ase different security services5 %or the maintenance and security of the website by5
Asing a !!* =!ecure !oc&et *ayer encryption> on the web site to encrypt sensitive customer data.
4ot storing the customer credit card information on the server. Instead providing the payment gateways and ma&e them responsible for the credit card security.
ollecting the card verification and value of the credit card for further card verification.
!hipping the product only to the billing address of the credit card.
#. Ase ommon !ense5 If the order loo&s suspicious it is better not to process it, or wait until the net day. 1ften if the card is stolen the card will be reported as stolen the net day and we will avoid the fraudulent transaction.
C!apter F%,E" Conclusion
The website we have developed here is the outcome of our group’s hard work. It is not in its complete form for now. It still needs some features that have to be integrated as user customization that will suit the need of customer and will assist customers for doing :uic& shopping and chec&out. In the end, our hard tas& gave us a good result. It too& us about a month to complete this project wor&. While doing this assignment we learn many things li&e doing tas& in group, how to communicate with team members, scheduling tas& with priorities, re:uirement gathering, etc. which are essential to learn for upcoming future projects.
'eferences
Cala&ota Whinston, %rontiers of Electronic ommerce, (earson Education, ;DD9 "rd Edition.
2ai&untha !igdel, illi (rasad !harma, ?iranya (rasad 2asta&oti, 4awaraj (o&hrel, 0n Introduction to Ecommerce, ?amro 1cean (ublication, ;D@@ @st Edition.
http533www.google.com, http533creativenepal.com.
