“Indian Dairy, Market Report & Forecasts Till 2017”

“Indian Dairy, Market Report & forecasts till 2017”

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Depart.ent of Tesis

IIPM, NEW DELHI "#*MITTED "#*MITTE D *+ *+ 3!R# M!H!/! !'#MI ID+ D%456M5 (8%)82004605 IIM, E) DE'HI

Varun Mahajan

Alumni ID: DF68-M855

PGP/FW/26-8


ABSTRACT In 2!!-!2, "h# "$"al %r$&u'"i$n an& '$n(um%"i$n $) mil* r#a'h#& !26 Milli$n M#"ri' +$n( an& !! Milli$n M#"ri' M #"ri' +$n( r#(%#'"i#l. Mil* %r$&u'"i$n in In&ia i( 'urr#n"l. 0r$1in0 a" -34, 1h#r#a(, '$n(um%"i$n i( 0r$1in0 a" 5-64 E("ima"#( (u00#(" "ha" . 2!-!8, In&ia 1ill n$" # al# "$ m##" i"( &$m#("i' mil* &#man& an& 1ill ha# "$ im%$r" mil* )r$m $"h#r '$un"ri#( +h# "$"al (i7# $) "h# &air. mar*#" 1a( 1$r"h IN ,8 9illi$n ;<= 5 9illi$n> in 2!!, 0r$1in0 a" a ?AG $) !4 &urin0 28 - 2!! +h# maj$ri". $) "h# mar*#" 8!4> 1a( a''$un"#& . "h# un$r0ani7#& (#0m#n" L$$*in0 )$r1ar&, 1# #@%#'" "h# In&ian &air. mar*#" "$ main"ain a ?AG $) !34 &urin0 2!! -2!, r#a'hin0 alu#( 1$r"h IN 3 9illi$n ;<= !6 9illi$n> . 2! +h# $r0ani7#& mar*#" i( #@%#'"#& "$ 0r$1 a" a ?AG $) !84 &urin0 2!! an& 2!, a''$un"in0 a''$un"in0 )$r m$r# "han 24 $) "h# "$"al mar*#" . "h# #n& $) "h# )$r#'a(" )$r#'a(" %#ri$& +h# un$r0ani7#& mar*#" $n "h# $"h#r han& i( #@%#'"#& "$ 0r$1 a" a ?AG $) !4 &urin0 "h# (am# %#ri$& +h# &a"a '$ll#'"#& h#r#in i( "hr$u0h #@"#n(i# (#'$n&ar. r#(#ar'h an& all %r#'au"i$n( ha# ##n "a*#n "$ 'h#'* "h# au"h#n"i'i". $) "h# ma""#r 9u" a" n$ "im# 'an "hi( &a"a # "r#a"#& a( "h# )inal $r an. in)#r#n'#( 'an # &ra1n $u" $) "hi( Al($ "h# aim $) "hi( r#%$r" i( ju(" "$ anal.7# "h# "r#n&( in Dair. In&u("r., a" n$ %$in" $) "im# I am n$" (u%%$r"in0 "h# u(# $) Dair. %r$&u'"( $r a&#r"i(in0 an. %ar"i'ular ran& $r an. ".%# $) Dair. Dair. In "hi( (mall #n&#a$r #n&#a$r 1# ha# ju(" ##n ##n al# "$ '$m%il# &a"a &a"a an& %u" i" )$r anal.(i(

Varun Mahajan


PGP/FW/26-8


ABSTRACT In 2!!-!2, "h# "$"al %r$&u'"i$n an& '$n(um%"i$n $) mil* r#a'h#& !26 Milli$n M#"ri' +$n( an& !! Milli$n M#"ri' M #"ri' +$n( r#(%#'"i#l. Mil* %r$&u'"i$n in In&ia i( 'urr#n"l. 0r$1in0 a" -34, 1h#r#a(, '$n(um%"i$n i( 0r$1in0 a" 5-64 E("ima"#( (u00#(" "ha" . 2!-!8, In&ia 1ill n$" # al# "$ m##" i"( &$m#("i' mil* &#man& an& 1ill ha# "$ im%$r" mil* )r$m $"h#r '$un"ri#( +h# "$"al (i7# $) "h# &air. mar*#" 1a( 1$r"h IN ,8 9illi$n ;<= 5 9illi$n> in 2!!, 0r$1in0 a" a ?AG $) !4 &urin0 28 - 2!! +h# maj$ri". $) "h# mar*#" 8!4> 1a( a''$un"#& . "h# un$r0ani7#& (#0m#n" L$$*in0 )$r1ar&, 1# #@%#'" "h# In&ian &air. mar*#" "$ main"ain a ?AG $) !34 &urin0 2!! -2!, r#a'hin0 alu#( 1$r"h IN 3 9illi$n ;<= !6 9illi$n> . 2! +h# $r0ani7#& mar*#" i( #@%#'"#& "$ 0r$1 a" a ?AG $) !84 &urin0 2!! an& 2!, a''$un"in0 a''$un"in0 )$r m$r# "han 24 $) "h# "$"al mar*#" . "h# #n& $) "h# )$r#'a(" )$r#'a(" %#ri$& +h# un$r0ani7#& mar*#" $n "h# $"h#r han& i( #@%#'"#& "$ 0r$1 a" a ?AG $) !4 &urin0 "h# (am# %#ri$& +h# &a"a '$ll#'"#& h#r#in i( "hr$u0h #@"#n(i# (#'$n&ar. r#(#ar'h an& all %r#'au"i$n( ha# ##n "a*#n "$ 'h#'* "h# au"h#n"i'i". $) "h# ma""#r 9u" a" n$ "im# 'an "hi( &a"a # "r#a"#& a( "h# )inal $r an. in)#r#n'#( 'an # &ra1n $u" $) "hi( Al($ "h# aim $) "hi( r#%$r" i( ju(" "$ anal.7# "h# "r#n&( in Dair. In&u("r., a" n$ %$in" $) "im# I am n$" (u%%$r"in0 "h# u(# $) Dair. %r$&u'"( $r a&#r"i(in0 an. %ar"i'ular ran& $r an. ".%# $) Dair. Dair. In "hi( (mall #n&#a$r #n&#a$r 1# ha# ju(" ##n ##n al# "$ '$m%il# &a"a &a"a an& %u" i" )$r anal.(i(

Varun Mahajan


PGP/FW/26-8


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PGP/FW/26-8


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Desired !rea of Researc+

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PGP/FW/26-8


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/;stification for coosin> tis Researc "t;dy+

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PGP/FW/26-8


!9$)'ED(EMET

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Varun Mahajan


PGP/FW/26-8


TABLE OF CONTENTS

Report Description and Hi>li>t-----------------------------------------------------------------------1 Introd;ction ---------------------------------------------------------------------------------------------------------C $AerAie of Dairy ind;stry --------------------------------------------------------------------------------7 Researc Metodolo>y -------------------------------------------------------------------------------------- 'iterat;re ReAie-----------------------------------------------------------------------------------------------7 %indin>s and 9oncl;sion -----------------------------------------------------------------------------------7 *i:lio>rapy -------------------------------------------------------------------------------------------------------75

Varun Mahajan


PGP/FW/26-8

!


Report Description & Highlights A( "h# 1$rl&( lar0#(" %r$&u'#r an& '$n(um#r $) mil* %r$&u'"(, In&ia r#%r#(#n"( $n# $) "h# 1$rl&( m$(" lu'ra"i# &air. mar*#"( Dair. 9u(in#(( in In&ia i( &ri#n . a ("r$n0 0r$1"h in $"h uran an& rural &#man& "h# mar*#" )$r mil* %r$&u'"( in In&ia i( #@%#'"#& "$ (ur%a(( a ;<= !6 9illi$n . 2! +h# ("u&. ha( ##n un&#r"a*#n *##%in0 in"$ min& "h# &#(* r#(#ar'h an& %rimar. r#(#ar'h )at e aAe acieAed in tis report+



9o.preensiAe sit;ation analysis of te Indian dairy .arket and its dyna.ics+

"e>.ents coAered+

! Mil*, 2 ;H+ Mil*,  ?ur&, 3 9u""#r, 5 Gh##, 6 Pan##r,  ?h##(#, 8 h$.a,  <*imm#& Mil* P$1&#r, ! Dair. Whi"#n#r(, !! In)an" Nu"ri"i$n, !2 I'# ?r#am

%oc;s of te analysis in eac 9lass+

Dri#r( an& 'hall#n0#( in #a'h mar*#" Varun Mahajan


PGP/FW/26-8

2




#nderstandin> te dairy cons;.ption patterns of Indian cons;.ers and eAal;atin> te potential of Aal;e added prod;cts-

%oc;s of te analysis

*;yin> *eaAio;r rice sensitiAity ;tritional reF;ire.ents 9ons;.er aareness of Aal;e added prod;cts *rand loyalty and sitcin> trends

Infor.ation "o;rces+ Infor.ation as :een so;rced fro. :ot pri.ary and secondary so;rces+ ri.ary so;rces incl;de ind;stry s;rAeys and face to face8telepone interAies it cons;.ers and ind;stry eBperts-

"econdary so;rces incl;de proprietary data:ases and searc en>ines- Tese so;rces incl;de co.pany e:sites and reports, :ooks, trade a@ines, ite papers, ind;stry portals, >oAern.ent so;rces and access to .ore tan 000 paid data:ases

Varun Mahajan


PGP/FW/26-8




Introduction

Dairy Ind;stry

A &air. i( a u(in#(( #n"#r%ri(# #("ali(h#& )$r "h# har#("in0 $) animal mil* m$("l. )r$m '$1( , 0$a"(, u))al$#(, (h##%, h$r(#( $r 'am#l( )$r human '$n(um%"i$n A &air. i( l$'a"#& $n a &#&i'a"#& &air. )arm $r in a (#'"i$n $) a mul"i-%ur%$(# )arm( "ha" i( '$n'#rn#& 1i"h "h# har#("in0 $) mil* In&ia i( "h# lar0#(" mil* %r$&u'#r all $#r "h# 1$rl&, ar$un& ! milli$n M+ +h# Valu# $) $u"%u" am$un"#& "$ !! illi$n in 23-5> A%%r$@ima"#l. #ual( '$min#& $u"%u" $) %a&&. an& 1h#a"> 1hi'h i( !/5 "h $) "h# 1$rl& $in# %$%ula"i$n Dair. Farmin0 '$n("i"u"# $) Mil'h animal( 1hi'h i( 354 in&i0#n$u( 'a""l#, 55 4 u))al$#( an& !4 'r$(( r#& '$1(, hain0 Imm#n(#l. l$1 %r$&u'"ii"., ar$un& ! *0/.#ar 1$rl& a#ra0# 28 *0/.#ar> +h#r# ar# lar0# n$ $) un%r$&u'"i# animal(, l$1 0#n#"i' %$"#n'., %$$r nu"ri"i$n an& la'* $) (#ri'#( ar# "h# main )a'"$r( )$r "h# l$1 %r$&u'"ii". M$r#$#r "h#r# ar# &i))#r#n" r#0i$n(  &##l$%#&, a#ra0#, #l$1 a#ra0# #a("#rn ("a"#( $) ri((a, 9ihar an& N$r"h Ea("#rn r#0i$n> in "h# &air. in&u("r. Varun Mahajan


PGP/FW/26-8

3


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Varun Mahajan


PGP/FW/26-8

5


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Market DriAers+

In&ia r#%r#(#n"( "h# 1$rl&( lar0#(" %r$&u'#r an& '$n(um#r $) &air. %r$&u'"( A( "h# (#'$n& lar0#(" %$%ula"#& '$un"r. in "h# 1$rl&, In&ia %r$i&#( a hu0# '$n(um#r a(# )$r &air. %r$&u'"( In'$m# l##l( in "h# '$un"r.( %$%ula"i$n ar# al($ in'r#a(in0 ra%i&l. 1hi'h in "urn i( &riin0 "h# &air. in&u("r. +h# 0r$1"h $) "h# in("i"u"i$nal an& r#"ail u(in#(( ha( 0i#n a i0 $$(" "$ "h# $u" $) h$m#C '$n(um%"i$n $) &air. %r$&u'"( A num#r $) alu# a&&#& %r$&u'"( (u'h a( %r$i$"i' .$0hur"( an& l$1 )a" u""#r ha# (h$1n a 0$$& u%"a*# in "h# In&ian &air. mar*#" Market Restraints+

Al"h$u0h, In&ia ha( "h# lar0#(" $in# %$%ula"i$n in "h# 1$rl&, "h# %r$&u'"ii". $) In&ian 'a""l# 8 *0/annum> i( (i0ni)i'an"l. l$1#r '$m%ar#& "$ "ha" $) Eur$%#an ?$un"ri#( an& "h# ; +h# la'* $) an #))i'i#n" "ran(%$r" in)ra("ru'"ur#, '$l& 'hain )a'ili"i#( an& r#)ri0#ra"#& #hi'l#( ha# r#("ri'"#& "h# r#a'h $) uali". &air. %r$&u'"( in "h# '$un"r.

Varun Mahajan


PGP/FW/26-8

6


A&ul"#ra"i$n $) &air. %r$&u'"( i( ("ill %r#al#n" in In&ia Indian Healt & )ellness Market+

Dri#n . in'r#a(in0 &i(%$(al# in'$m#(, urani7a"i$n, in'r#a(#& u(a0# $) %a'*a0#& F$$&( an& an in'r#a(in0 %r#al#n'# $) li)#(".l# &i(#a(#(, "h# In&ian h#al"h an& 1#lln#(( mar*#" 1a( 1$r"h n#arl. IN !33 9illi$n ;<= 2 9illi$n> in 2!! +hi( mar*#" lar0#l. '$n(i("( $) h#al"h )$$& &rin*(, i$&i7#& (al", ir$n )$r"i)i#& i('ui"( an& )$r"i)i#& #&il# $il( %ortification of Dairy rod;cts in India+

M$(" $) "h# "ra&i"i$nal h#al"h an& 1#lln#(( %r$&u'"( ($l& "hr$u0h "h# &air. (#'"$r ar# r#%r#(#n"#& . %r$'#((#& &air. %r$&u'"( (u'h a( mal" ##ra0#( #0 H$rli'*(> an& In)an" nu"ri"i$nal %r$&u'"( ?#r#la'> In r#'#n" .#ar(, h$1##r, a num#r $) &i))#r#n" h#al"h an& 1#lln#(( %r$&u'"(, ha# ##n laun'h#& in "h# '$un"r. +h#(# in'lu&# Pr$i$"i' 'ur&(, )$r"i)i#& mil* an& )$r"i)i#& .$0hur"( Nu"ri"i$nal alu# i( "h# m$(" im%$r"an" &#'i&in0 )a'"$r 1h#n '$n(um#r( %ur'ha(# &air. %r$&u'"( Nu"ri"i$n in)lu#n'#( ar$un& 64 $) "h# %ur'ha(# &#'i(i$n( Pri'# $) "h# &air. %r$&u'" i( "h# (#'$n& m$(" im%$r"an" )a'"$r an& hi0hl. in)lu#n'#( ar$un& 54 %ur'ha(# &#'i(i$n( )$ll$1#& . 9ran& 34> an& +a("# 284>

Mal" 9##ra0#( ha# ##n hi("$ri'all. *n$1n "$ # h#al"h. )$$&( in In&ia +#a an& $0hur" ar# al($ %#r'#i#& a( h#al"h. )$$&( an& 'an # u(#& a( %la")$rm( )$r )$r"i)i'a"i$n Al"h$u0h, N#("l# ha( r#'#n"l. laun'h#& mil* )$r"i)i#& 1i"h m#0a , ?$n(um#r( 1#r# n$" a1ar# a$u" i" Pr$&u'"( (u'h a( '$))##, u""#r an& 'h##(# 1#r# N$" %#r'#i#& a( h#al"h. )$$&( . '$n(um#r(

Varun Mahajan


PGP/FW/26-8




Indian Dair Industr! "il# $roduction & Consu%ption

9;rrent Milk rod;ction & 9ons;.ption Trends

Fr$m ju(" ! Milli$n M#"ri' +$n( in !5!-52, "h# "$"al mil* %r$&u'"i$n in In&ia r#a'h#& !26 Milli$n M#"ri' +$n( in 2!!-!2 +hi( #nal#& "h# '$un"r. "$ #'$m# "h# 1$rl&( i00#(" mil* %r$&u'#r , An&hra Pra&#(h 4>, Punja 84>, Gujara" 84> an& Mahara(h"ra 4> +h# ra"# $) mil* '$n(um%"i$n in In&ia i( 'urr#n"l. $u"%a'in0 "h# "$"al &$m#("i' %r$&u'"i$n Mil* %r$&u'"i$n in In&ia i( 'urr#n"l. 0r$1in0 a" -34, 1h#r#a(, '$n(um%"i$n i( 0r$1in0 a" 5-64 E("ima"#( (u00#(" "ha" . 2!-!8, In&ia 1ill n$" # al# "$ m##" i"( &$m#("i' mil* &#man& an& 1ill ha# "$ im%$r" mil* )r$m $"h#r '$un"ri#(

Varun Mahajan


PGP/FW/26-8

8


Indian Dairy Ind;stry+ Market 'andscape

9;rrent Market Trends & %orecast

In&ia r#%r#(#n"( $n# $) "h# lar0#(" an& )a("#(" mar*#"( )$r &air. %r$&u'"( +h# "$"al (i7# $) "h# &air. mar*#" Primar. O <#'$n&ar. &air. mar*#"> 1a( 1$r"h IN 8 9illi$n ;<= 529illi$n> in 2!!, 0r$1in0 a" a ?AG $) !4 &urin0 28 - 2!! +h# maj$ri". $) "h# mar*#" 8!4> 1a( a''$un"#& . "h# un$r0ani7#& (#0m#n" u" "h# %#n#"ra"i$n $) "h# $r0ani7#& (#0m#n" i( in'r#a(in0 ra%i&l. in "h# '$un"r. L$$*in0 )$r1ar&, 1# #@%#'" "h# In&ian &air. mar*#" "$ main"ain a ?AG $) !34 &urin0 2!! - 2!, #a'hin0 alu#( 1$r"h IN 3 9illi$n ;<= !6 9illi$n> . 2! +h# $r0ani7#& mar*#" i( #@%#'"#& "$ 0r$1 a" a ?AG $) !84 &urin0 2!! an& 2!, a''$un"in0 )$r m$r# "han 24 $) "h# "$"al mar*#" . "h# #n& $) "h# )$r#'a(" %#ri$& +h# un$r0ani7#& mar*#" $n "h# $"h#r han& i( #@%#'"#& "$ 0r$1 a" a ?AG $) !4 &urin0 "h# (am# %#ri$&

Varun Mahajan


PGP/FW/26-8




"il#

9;rrent Trends

Liui& mil* '$n("i"u"#( "h# lar0#(" (#0m#n" $) "h# In&ian &air. (#'"$r an& 1a( alu#& a" IN !,832 9illi$n ;<= 3 9illi$n> in 2!! M$(" $) "h# liui& mil* 84> i( ($l& in "h# In&ian mar*#" "hr$u0h "h# un$r0ani7#& (#'"$r +h# %#n#"ra"i$n $) "h# $r0ani7#& (#'"$r, h$1##r, i( in'r#a(in0 1i"h "h# mar*#" 0r$1in0 a" a ?AG $) 24 &urin0 26-2!! "hi( 1a( (i0ni)i'an"l. )a("#r "han "h# !4 ?AG $) "h# un$r0ani7#& (#'"$r in "h# (am# %#ri$& +h# un$r0ani7#& (#'"$r '$n(i("( $) mil*m#n an& #n&$r( 1h$ '$ll#'" "h# mil* )r$m l$'al %r$&u'#r( an& (#ll "h# mil* in $"h uran an& n$n-uran ar#a(, 1hi'h han&l# m$(" $) "h# na"i$nal mil* %r$&u'"i$n In "h# $r0ani7#& &air. in&u("r., '$$%#ra"i# mil* %r$'#(($r( ha# a$u" 64 mil* (har# +h# '$$%#ra"i# &airi#( %r$'#(( 4 $) "h# '$ll#'"#& mil* a( liui& mil* 1h#r#a( "h# %ria"# &airi#( %r$'#(( an& (#ll $nl. 24 $) "h# mil* '$ll#'"#& a( liui& mil* an& "h# r#mainin0 84 i( u(#& )$r $"h#r alu# a&&#& &air. %r$&u'"(

Varun Mahajan


PGP/FW/26-8

!

“Indian Dairy, Market Report & forecasts till 2017” 9o.petitiAe 'andscape

M$(" $) "h# mil* ($l& in "h# '$un"r. i( in "h# )$rm $) l$$(# mil* ($l& . mil*m#n E#n "h# $r0ani7#& (#'"$r i( hi0hl. )ra0m#n"#& Dair. '$ $%#ra"i#( ha# a maj$r %r#(#n'# in "h# $r0ani7#& (#0m#n" in "h#ir r#(%#'"i# ("a"# $) $%#ra"i$n #0 Amul in Gujara" V#r*a in Punja Nan&ini in arna"a*a Aain in +amil Na&u an& 
layer

*rands

Gujara" ?$-$%#ra"i# Mil* Mar*#"in0 F#&#ra"i$n

Amul

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M$"h#r Dair. Nan&ini

Nan&ini> 9ri"annia In&u("ri#( L"& N#("l# In&ia Limi"#&

Mil*man A'"i Plu(

Mil* )#& Punja +amil Na&u ?$-$%#ra"i# Mil* Pr$&u'#r(J F#&#ra"i$n L"& aja("han ?$-$%#ra"i# Dair. F#&#ra"i$n L"&

V#r*a Aain
Market %orecast

Varun Mahajan


PGP/FW/26-8

!!


Durin0 2!! an& 2!, 1# #@%#'" In&ia( %$%ula"i$n "$ 0r$1 . n#arl.  Milli$n r#a'hin0 )i0ur#( ar$un& ! 9illi$n A%ar" )r$m "h# ("#a&. %$%ula"i$n 0r$1"h, 1# al($ #@%#'" a ?$n"inu$u( in'r#a(# in annual &i(%$(al# in'$m#( "ha" 1ill &ri# "h# %#r 'a%i"a '$n(um%"i$n $) mil* in "h# '$un"r. Fr$m 23! 0ram( in 25, "h# &ail. %#r 'a%i"a '$n(um%"i$n $) mil* in In&ia r#a'h#& 26 0ram( in 2! 9. 2!, 1# #@%#'" "h#(# )i0ur#( "$ r#a'h 283 0ram( Dri#n . "h#(# )a'"$r(, 1# #@%#'"( "h# "$"al mar*#" )$r liui& mil* in In&ia "$ 0r$1 a" a ?AG $) ar$un& !54 &urin0 2!! an& 2! r#a'hin0 IN 3,!6 9illi$n ;<= 26 9illi$n>
HT "il#

Varun Mahajan


PGP/FW/26-8

!2


9;rrent Trends

;H+ ul"ra h#a" "r#a"#&> mil* i( a )$rm $) mil* "ha" ha( ##n h#a"#& "$ a "#m%#ra"ur# $) a" l#a(" !5Q? in $r&#r "$ *ill $)) an. harm)ul mi'r$-$r0ani(m( #0 harm)ul a'"#ria> 1hi'h ma. # %r#(#n" in "h# mil* +hi( mil* i( "han ("#ril# %a'*#& an& ($l& in "h# mar*#" +h# mar*#" )$r ;H+ mil* in In&ia 1a( 1$r"h IN !2 9illi$n ;<= 2 Milli$n> in 2!!Al"h$u0h "hi( mar*#" 'urr#n"l. a''$un"( )$r l#(( "han !4 $) "h# "$"al an& 34 $) "h# $r0ani7#& mil* mar*#" in In&ia, i" i( 'urr#n"l. 0r$1in0 a" #@%$n#n"ial 0r$1"h ra"#( <$m# $) "h# a&an"a0#( $) ;H+ mil* $#r "h# "ra&i"i$nal mil* %$u'h#( ar#: ;H+ mil* i( 'l#an mil* - a(#%"i'all. %a'*#&, ("#ril# an& r#a&. )$r '$n(um%"i$n &ir#'"l. )r$m "h# 'ar"$n 1i"h$u" an. n##& $) $ilin0 +hi( i( unli*# "h# mil* "ha" i( aailal# in %$u'h#( Al"h$u0h mil* in m$(" %ar"( $) In&ia i( '$n(um#& h$", ;H+ mil* i( %ar"i'ularl. %$%ular in "h# m#"r$ 'i"i#( $) In&ia 1h#r# '$n(um#r( l#a& a )airl. u(. li)#(".l# ;H+ mil* %a'*( ha# a )airl. hi0h (h#l) li)# ;nli*# mil* in %$u'h#(, 1hi'h (%$il 1i"hin a &a., un$%#n#& ;H+ mil* %a'*( 'an la(" )$r (##ral m$n"h( a" r$$m "#m%#ra"ur# n# $) "h# i00#(" )a'"$r( %u(hin0 "h# $lum# $) ;H+ mil* i( "h#ir aili". "$ 0#" &i("riu"#& #r. 1i&#l. 1i"h$u" "h# n##& $) '$l& 'hain( A( a r#(ul", ;H+ Varun Mahajan


PGP/FW/26-8

!


mil* ha( ##n al# "$ 'r#a"# a (i0ni)i'an" %#n#"ra"i$n in n$n-)ri&0# h$u(#h$l&( an& in r#0i$n( 1h#r# mil* i( ('ar'# In N$r"h Ea(" In&ia, )$r #@am%l#, ;H+ %a'*( ha# r#a'h#& ##n a" "h# &haa l##l A%ar" )r$m "h# mil* ('ar'# r#0i$n( (u'h a( "h# n$r"h #a("#rn ("a"#(, in("i"u"i$nal u.#r( (u'h a( "h# &#)#n(# an& airlin#( al($ r#%r#(#n" i0 '$n(um#r( $) "hi( (#0m#n" A maj$r $""l#n#'* )$r "h# %#n#"ra"i$n $) "hi( (#0m#n" i( i"( %r#mium %ri'# +h# a#ra0# %ri'# )$r a $n# li"r# %a'* $) ;H+ mil* i( ar$un& IN 65 a0ain(" IN 38 )$r a li"r# $) %$u'h mil* 9o.petitiAe 'andscape

G?MMF Amul> r#%r#(#n"( "h# lar0#(" %la.#r in "h# ;H+ mil* mar*#" in In&ia +h# '$m%an. a''$un"#& )$r ar$un& 354 - 54 $) "h# "$"al mar*#" $lum# G?MMF 'urr#n"l. ha( )$ur ran&( in "hi( (#0m#n" +h#(# in'lu&# AmulG$l&, Amul+aa7a, Amul?al'i an& AmulLi"# "h#r maj$r %la.#r( in "hi( mar*#" in'lu&# M$"h#r Dair., Nan&ini, 9ri"annia, N#("l# an& Aain

India 6 #HT Milk Market 6 ey layers & *rands

Varun Mahajan


PGP/FW/26-8

!3

“Indian Dairy, Market Report & forecasts till 2017” layer

ey *rands

Gujara" ?$-$%#ra"i# Mil* Mar*#"in0 F#&#ra"i$n Amul> M$"h#r Dair. arna"a*a ?$$%#ra"i# Mil* Pr$&u'#r(J

AmulLi"# M$"h#r Dair. ;H+ +$n#& Mil* G$$&li)# ,G$$&li)#
F#&#ra"i$n Limi"#&

Nan&ini> ("an&ar&i7#& Mil*,
D$ul# +$n#& Mil* 9ri"annia In&u("ri#( L"& 9ri""ania Mil*, 9ri""ania
Aain>

Market %orecast

L$$*in0 )$r1ar&, 1# #@%#'" ;H+ (al#( "$ 0r$1 a" a ?AG $) 24 &urin0 2!! an& 2! r#a'hin0 alu#( 1$r"h IN 5 9illi$n ;<=  Milli$n> W# #@%#'" "h# )$ll$1in0 )a'"$r( "$ &ri# (al#( in "h# '$min0 .#ar(: In("i"u"i$nal (al#(, %ar"i'ularl. "h# In&ian &#)#n'# (#ri'#( ar# #@%#'"#& "$ &ri# '$n(um%"i$n in "h# '$min0 .#ar( a( ;H+ mil* 'an # #a(il. an& '$n#ni#n"l. &i("riu"#& in ar#a( 1hi'h ha# mil* ('ar'i". an& la'* '$l& 'hain in)ra("ru'"ur# W# #@%#'" an in'r#a(in0 urani7a"i$n an& 1$m#n 1$r* %ar"i'i%an"( "$ in'r#a(# "h# &#man& )$r (a)#, '$n#ni#n" an& r#a&. "$ &rin* mil* in In&ia Wi"h ;H+ mil* #in0 (a)# an& r#a&. "$ &rin* 1i"h$u" "h# n##& $) $ilin0, i"( %$%ulari". am$n0 uran h$u(#h$l&( i( #@%#'"#& "$ in'r#a(# (i0ni)i'an"l. in "h# n#ar )u"ur# A num#r $) manu)a'"ur#r( ha# alr#a&. laun'h#& alu# a&&#& ;H+ mil* %r$&u'"( in "h# In&ian mar*#" Amul, )$r in("an'#, ha( laun'h#& alu# a&&#& ;H+ mil* 'all#& AmulLi"#

PGP/FW/26-8


Varun Mahajan


!5

PGP/FW/26-8

!6


Curd'(oghurt

9;rrent Trends

?ur& In&ian .$0hur"> r#%r#(#n"( a %$%ular &air. %r$&u'" in "h# In&ian mar*#" I" i( a "ra&i"i$nal h$m# ma&# %r$&u'" u" 1i"h in'r#a(in0 urani7a"i$n, &#man& )$r %a'*a0#& 'ur&/.$0hur" i( in'r#a(in0 In m$(" %ar"( $) In&ia "h# l$'al nam# )$r 'ur& i( &ahi +hi( %r$&u'" i( aailal# in "1$ )$rm( i7 (#" &ahi in %la("i' 'u%( an& ("irr#& &ahi in %la("i' %$u'h#( In N$r"h In&ia, m$("l. (#" &ahi i( '$n(um#& 1hil# in <$u"h In&ia ("irr#& &ahi r#%r#(#n"( a i00#r mar*#" In 2!!, "h# "$"al .$0hur"/'ur& mar*#" in In&ia 1a( 1$r"h IN !38 9illi$n ;<=  9illi$n> +h# mar*#" ha( 0r$1n a" a ?AG $) ar$un& !4 &urin0 26 an& 2!! In("i"u"i$nal (al#( 'urr#n"l. a''$un" a maj$ri". (har# $) "h# 'ur& (al#( in "h# '$un"r. 1h#r# i" i( u(#& "$ ma*# a ari#". $) "ra&i"i$nal &i(h#( an& ##ra0#( (u'h a( La((i, ai"a an& 9u""#r mil* +h# %$"#n"ial $) alu# a&&#& %r$&u'"( i( al($ in'r#a(in0 in "hi( (#0m#n" 1i"h %r$i$"i' 'ur& 0ainin0 hu0# %$%ulari". in "h# uran r#0i$n( +h# %$%ulari". $) )la$r#& 'ur&( i( al($ in'r#a(in0 in "h# '$un"r.

Varun Mahajan


PGP/FW/26-8

!


+h# $r0ani7#& .$0hur"/'ur& mar*#" i( 'urr#n"l. a" a na('#n" ("a0# in In&ia an& a''$un"#& )$r l#(( "han 54 $) "h# "$"al mar*#" in 2!! <##ral %ria"# '$m%ani#( an& ("a"# '$$%#ra"i#( ar# 'a"#rin0 "$ "h# $r0ani7#& mar*#" arna"a*a Dair. ?$ $%#ra"i# ran& Nan&ini> i( "h# mar*#" l#a&#r in %$u'h &ahi Amul $n "h# $"h#r han& i( "h# l#a&#r in (#" 'ur& (#0m#n" 1i"h %an In&ia %r#(#n'# In 2 ?MPF( Nan&ini an& G?MMF( Amul ha& a mar*#" (har# $) ar$un& 254284 an& !4-!54 r#(%#'"i#l. "h#r ran&( 1i"h (i0ni)i'an" mar*#" (har# 1#r# Aain, N#("l# In&ia L"& an& M$"h#r Dair. India 6 9;rd8o>;rt Market 6 ey layers & *rands

Pla.#r( Gujara" ?$-$%#ra"i# Mil* Mar*#"in0

9ran&( Amul Ma("i Dahi, Amul Pr$i$"i' Dahi, Amul

F#&#ra"i$n Amul> M$"h#r Dair. arna"a*a ?$$%#ra"i# # Mil* Pr$&u'#r(J

Flaa.$, $0hur" Plain Dahi, Pr$i$"i', Fla$r#&,$0hur"( <'$$%in0 .$0hur"(, #al +hi'* ?ur& ,Nan&ini

F#&#ra"i$n Limi"#& 9ri"annia In&u("ri#( L"& NE<+LR In&ia Limi"#&

?ur&, Pr#mium ?ur& Lar0#, <#" ?ur& Dail. Fr#(h Dahi, Dail. Fr#(h, L$1 Fa" Dahi NE<+LR A?+IPL;<, Pr$i$"i'Dahi, NE<+LR
+amil Na&u ?$-$%#ra"i# Mil* Pr$&u'#r(J

$0hur"( Aain ?ur&, Aain Pr$i$"i' ?ur&, Aain

F#&#ra"i$n L"& Market %orecast

L$$*in0 )$r1ar&, 1# #@%#'" .$0ur"/'ur& (al#( "$ 0r$1 a" a ?AG $) !34 &urin0 2!! an& 2!6 r#a'hin0 (al#( 1$r"h IN !8 9illi$n ;<= ! 9illi$n> . 2! W# #@%#'" "h# )$ll$1in0 )a'"$r( "$ &ri# "h# (al#( $) .$0ur"/'ur& in "h# '$min0 .#ar +h# in("i"u"i$nal (#0m#n" i( #@%#'"#& "$ a''$un" a (i0ni)i'an" (har# $) "hi( &#man& 1h#r# 'ur& i( (#r#& 1i"h "ra&i"i$nal In&ian &i(h#( an& al($ u(#& a( a ra1 Varun Mahajan


PGP/FW/26-8

!8


ma"#rial "$ ma*# a ari#". $) "ra&i"i$nal In&ian r#'i%#( (u'h a( La((i, ai"a, 9u""#r Mil* #"'  ?ur&/$0hur" i( am$n0(" "h# m$(" %$%ular &air. %r$&u'"( )$r in0r#&i#n" )$r"i)i'a"i$n +h# mar*#" )$r %r$ i$"i' 'ur&( in In&ia ha( ##n 0r$1in0 a" 4-54 (in'# N#("l# laun'h#& "h# '$un"r.( )ir(" %r$i$"i' 'ur& - N#(i"a DahiC in 2 A%ar" )r$m %r$i$"i' 'ur& a num#r $) $"h#r alu# a&&#& %r$&u'"( (u'h a( l$1 )a" 'ur& an& i"amin )$r"i)i#& 'ur&( ar# al($ #@%#'"#& "$ 0ain an in'r#a(#& %$%ulari". am$n0(" In&ia( uran %$%ula"i$n in "h# '$min0 .#ar( Fla$r#& .$0ur"( 'urr#n"l. ha# a n#0li0il# %r#(#n'# in In&ia 1h#r#a( "h#ir (har# in "h# ;< .$0ur" mar*#" i( 'urr#n"l. ar$un& 54 +h# &#man& )$r )la$r#& .$0ur" i( in'r#a(in0 in In&ia 1i"h a num#r $) '$m%ani#( (u'h a( Dan$n#, Himala.a, Amul, #"' r#'#n"l. laun'hin0 %r$&u'"( in "hi( 'a"#0$r. In 2!!, mul"ina"i$nal &air. 0ian" Dan$n# )ir(" laun'h#& %lain .$0ur", "h#n )la$r#& .$0ur" an& #r. r#'#n"l. - ("irr#& )la$r#& $0ur" , $1n#r( $) Amul, laun'h#& 1ha" i" 'all#& an Sall-na"ural %r$i$"i' i"amin( )$r"i)i#& )la$r#& .$0ur"S un&#r "h# ran& nam# JFlaa.$J +h# %r$&u'", Amul (a.(, ha( all na"ural in0r#&i#n"( (u'h a( )rui" %ul%, na"ural )la$r, li# %r$i$"i' a'"#ria an& #((#n"ial i"amin( Ini"iall., Amul Flaa.$ .$0ur" ha( ##n in"r$&u'#& in )i# )la$r( Man0$, <"ra1#rr., Pin#a%%l#, Vanilla an& Mi(h"i Dahi

Varun Mahajan


PGP/FW/26-8

!


Cheese

9;rrent Trends

?h##(# r#%r#(#n"( $n# $) "h# )a("#(" 0r$1in0 mar*#"( am$n0 &air. %r$&u'"( +ra&i"i$nall. In&ia ha( ##n a %an##r '$n(umin0 mar*#" 1hi'h i( &$mina"#& . "h# un$r0ani7#& %la.#r( +h# i(# in )$$& (#ri'# $u"l#"( # 0 Pi77a Hu", D$min$( #"' > a'r$(( "h# '$un"r. an& 'han0in0 )$$& hai"( ha( "ri00#r#& "h# in'r#a(# in &#man& )$r "hi( %r$&u'" In 2!!, "h# 'h##(# mar*#" in In&ia 1a( 1$r"h IN 5 9illi$n ;<= !! Milli$n> +hi( r#%r#(#n"#& a" a ?AG $) 2!4 #"1##n 26 an& 2!! +h# ari$u( ari#"i#( $) 'h##(# Aailal# in "hi( (#0m#n" in'lu&# ?h#&&ar, M$77ar#lla, G$u&a, an& Pr$'#((#& 'h##(# Di))#r#n" arian"( $) 'h##(# (%r#a& li*# %lain, 0arli', %#%%#r #"' ar# al($ aailal# in "h# mar*#" Pr$'#((#& 'h##(# ha( ar$un& 64 mar*#" (har# $) "h# "$"al 'h##(# ($l& in "h# '$un"r. )$ll$1#& . 'h##(# (%r#a& 4> an& )la$r#& an& (%#'ial". 'h##(# !4> ?h##(# i( mainl. '$n(um#& in "h# uran ar#a( in In&ia +h# )$ur m#"r$ 'i"i#( al$n# a''$un"#& )$r 54 $) "h# "$"al '$n(um%"i$n in 2!! Mumai 1a( "h# lar0#(" mar*#" a''$un"in0 )$r 54 $) "h# "$"al 'h##(# ($l& in "h# '$un"r.>, )$ll$1#& . D#lhi 254>, $l*a"a 84> an& ?h#nnai 4> Mumai ha( a lar0#r num#r $) &$m#("i' '$n(um#r(, '$m%ar#& "$ D#lhi 1h#r# "h# ul* in("i"u"i$nal (#0m#n" mainl. h$"#l(> i( lar0#r

Varun Mahajan


PGP/FW/26-8

2


+h# In&ian 'h##(# mar*#" i( "$"all. $r0ani7#& in na"ur# 1i"h Amul an& 9ri"annia '$n"r$llin0 554 an& 254 $) "h# "$"al mar*#" (har#( r#(%#'"i#l. "h#r maj$r ran&( in'lu&# Nan&ini, M$"h#r Dair., N#("l# #"' Pla.#r Gujara" ?$-$%#ra"i# Mil* Mar*#"in0

9ran&( Amul Pr$'#((#& ?h##(#, AmulEmm#n"al

F#&#ra"i$nAmul> 9ri"annia In&u("ri#( L"&

?h##(#, Amul G$u&a ?h##(# 9ri"annia Pr$'#((#& ?h##(# Pr$'#(( ?h##(# <%r#a&, ?h#&&ar ?h##(#

L"& Nan&ini> M$"h#r Dair.

?h##(#
NE<+LR In&ia Limi"#&

Market %orecast

L$$*in0 )$r1ar&, 1# #@%#'" "h# 'h##(# mar*#" "$ 0r$1 a" a ?AG $) 24 &urin0 2!! an& 2! r#a'hin0 alu#( 1$r"h IN !3 9illi$n ;<= 8 Milli$n> W# #@%#'" "h# )$ll$1in0 )a'"$r "$ &ri# "h# mar*#" )$r 'h##(# in "h# '$min0 .#ar( +h# In&ian )a(" )$$& mar*#" r#%r#(#n"( a maj$r &ri#r $) "h# 'h##(# mar*#" in In&ia +h# In&ian )a(" )$$& mar*#" i( 'urr#n"l. 1$r"h IN 68  8 9illi$n ;<= !5  ;<= !89illi$n> an& 0r$1in0 a" 4-54 annuall. ?h##(# i( ui"# %$%ularl. "a*#n 1i"h A num#r $) )a(" )$$&( (u'h a( Pi77a( 9ur0#r( Garli' r#a&( (an&1i'h#( #"' W# #@%#'" an in'r#a(#& )a(" )$$& '$n(um%"i$n "$ 'r#a"# a %$(i"i# im%a'" in "h# In&ian 'h##(# mar*#" A%ar" )r$m "h# In("i"u"i$nal (#0m#n" "h# %$%ulari". $) 'h##(# i( al($ ri(in0 ra%i&l. in "h# r#"ail (#0m#n" 1h#r# i" i( (u("i"u"in0 u""#r a( an in0r#&i#n" in a num#r $) r#'i%#(

Varun Mahajan


PGP/FW/26-8


2!

+h# mar*#" )$r 'h##(# in $"h "h# in("i"u"i$nal a( 1#ll a( "h# r#"ail (#0m#n"( i( mainl. %r#(#n" in "h# In&ian m#"r$( Wi"h in'r#a(in0 &i(%$(al# in'$m#( an& ri(in0 )a(" )$$& '$n(um%"i$n in +i#r-2 an& +i#r- 'i"i#(, 1# #@%#'" "h# %#n#"ra"i$n $) 'h##(# "$ in'r#a(# ra%i&l. in "h#(# r#0i$n(

Varun Mahajan


PGP/FW/26-8

22


Butter

9;rrent Trends

+h# 9u""#r mar*#" in In&ia ha( 0r$1n a" a ?AG $) !54 &urin0 26 an& 2!!, r#a'hin0 (al#( 1$r"h IN !2 9illi$n ;<= 2 9illi$n> 9u""#r in In&ia i( ($l& mainl. in "1$ )$rm(: Whi"# u""#r $r ma**hanC i( ($l& alm$(" #n"ir#l. un$r0ani7#& in "h# mar*#" an& '$n("i"u"#( m$(" $) "h# u""#r ($l& in In&ia +al# u""#r $r %r$'#((#& u""#r i( .#ll$1i(h in '$l$ur an& i( ($l& alm$(" #n"ir#l. $r0ani7#& in "h# mar*#" 9u""#r i( u(#& )$r ma*in0 0h##, r#'$n("i"u"i$n $) mil* )r$m (*imm#& mil* %$1&#r, a Num#r $) $"h#r mil* %r$&u'"( an& "ra&i"i$nal )$$& %r#%ara"i$n( ($ "h# In("i"u"i$nal u(in#(( '$n"riu"#( a maj$r (har# in "hi( mar*#" In r#'#n" .#ar( "h# (har# $) alu# a&&#& %r$&u'"( (u'h a( l$1 )a" u""#r ha( al($ 0ain#& %$%ulari". in In&ia 9o.petitiAe 'andscape

Amul ha( a m$n$%$li("i' (har# in "h# $r0ani7#& u""#r mar*#" in "h# '$un"r. In 2!!, Amul a''$un"#& )$r ar$un& 84 $) "h# "$"al $r0ani7#& u""#r mar*#" in In&ia "h#r maj$r %la.#r( hain0 a ("r$n0 %r#(#n'# in "hi( mar*#" in'lu&# 9ri"annia, N#("l#, M$"h#r Dair., Nan&ini, Para0 Dair. G$1ar&han>, V#r*a

Varun Mahajan


PGP/FW/26-8

2


Pla.#r( Gujara" ?$-$%#ra"i# Mil*

9ran&( Amul 9u""#r, AmulLi"#, D#li'i$u(

Mar*#"in0 F#&#ra"i$n Amul> 9ri"annia In&u("ri#( L"&

+al# Mar0arin#

arna"a*a ?$$%#ra"i# Mil* Pr$&u'#r(J F#&#ra"i$n Limi"#& M$"h#r Dair. NE<+LR In&ia Limi"#&

M$"h#r Dair. 9u""#r NE<+LR 9u""#r

Market %orecast

L$$*in0 )$r1ar&, 1# #@%#'" "h# u""#r mar*#" in In&ia "$ 0r$1 a" a ?AG $) !!4 &urin0 2!!an& 2! r#a'hin0 IN 25 9illi$n ;<= 52 9illi$n> D#man& i( #@%#'"#& "$ # &ri#n . "h# )$ll$1in0 )a'"$r(: 9u""#r 'urr#n"l. ha( a ("r$n0 %#n#"ra"i$n in $"h uran a( 1#ll a( "h# rural Mar*#"( 1h#r# i" i( u(#& #@"#n(i#l. $"h a( a "$%%in0 $) (##ral r#'i%#( a( 1#ll a( '$$*in0 $il Wi"h an in'r#a(in0 '$n(um#r a(# an& ri(in0 in'$m#(, 1# #@%#'" "h# %#r 'a%i"a '$n(um%"i$n $) u""#r "$ in'r#a(# ra%i&l. in "h# '$min0 .#ar( A num#r $) alu# a&&#& %r$&u'" laun'h#( ar# al($ #@%#'"#& "$ (%ur "h# &#man& ) u""#r in In&ia L$1 )a" u""#r, )$r in("an'#, ha( 1i"n#((#& a ra%i& 0r$1"h in I"( &#man& (in'# i"( laun'h in uran r#0i$n( 9u""#r (al#( in "h# in("i"u"i$nal (#0m#n" 1ill # ("r$n0l. &ri#n . "h# 0r$1"h $) "h# r#("auran", 'a)#"#ria an& )a(" )$$& mar*#"(

Varun Mahajan


PGP/FW/26-8

23


)hee

9;rrent Trends

Gh## r#%r#(#n"( "h# lar0#(" '$n(um#& &air. %r$&u'" in In&ia a)"#r liui& mil* Gh## ha( ##n "ra&i"i$nall. u(#& )$r '$$*in0 %ur%$(#( in In&ian h$u(#h$l&( +ra&i"i$nal In&ian (1##"( li*# P#&a, Gulajamun #"' ar# ma&# u(in0 0h## a( a '$$*in0 m#&ium In 2!!, "h# "$"al 0h## mar*#" in In&ia 1a( alu#& a" ar$un& IN 33 9illi$n ;<=89illi$n>, 0r$1in0 a" a ?AG $) !84 &urin0 26 an& 2!!
Varun Mahajan


PGP/FW/26-8

25


G?MMF Amul> r#%r#(#n"( "h# lar0#(" %la.#r in "h# $r0ani7#& 0h## mar*#" in In&ia +h# '$m%an. a''$un"#& )$r 254-4 $) "h# "$"al $r0ani7#& 0h## mar*#" in 2!! Amul an&  an& V< F$$&( Para( Gh##> r#%r#(#n" "h# $"h#r "1$ maj$r %la.#r( in "hi( mar*#" Pla.#r( Gujara" ?$-$%#ra"i# Mil* Mar*#"in0

9ran&(

F#&#ra"i$n <"#rlin0 A0r$ V< F$$&( M$"h#r Dair.

N$a D#(i Gh## Para( Gh## 9u))al$ Gh##, a"hia1a&i 0h##,

arna"a*a ?$$%#ra"i# Mil* Pr$&u'#r(J

?$1 Gh## Nan&ini Pur# Gh##

F#&#ra"i$n Limi"#& 9ri"annia In&u("ri#( L"&

9ri"annia Pur# Gh##, 9ri"annia

N#("l# In&ia Limi"#& Mil*)#& Punja +amilna&u ?$-$%#ra"i# Mil* Pr$&u'#r(J

Pur# Gh## Dan#&ar N#("l# E#r.&a. 0h## V#r*a Gh## AGMA> Aain Gh## Dair. Fr#(h

F#&#ra"i$n L"& aja("han ?$-$%#ra"i# Dair. F#&#ra"i$n

L"&

Gh##, G$*ul Pur# Gh##

Market %orecast

Gh## ha( a ("r$n0 %#n#"ra"i$n in $"h uran a( 1#ll a( rural h$u(#h$l&(

PGP/FW/26-8

26


an in'r#a(# in "h# '$n(um#r a(# i( #@%#'"#& "$ #@%an& "h# %#r 'a%i"a '$n(um%"i$n $) 0h## in In&ia 9#"1##n 2!! an& 2!, 1# #@%#'" 0h## (al#( "$ 0r$1 a" a ?AG $) !34 r#a'hin0 IN 8 9illi$n ;<=!8 9illi$n> . 2!

$aneer *Cottage Cheese+

Varun Mahajan


PGP/FW/26-8

2


9;rrent Trends

Pan##r ?$""a0# ?h##(#> i( a "ra&i"i$nal %r$&u'" '$n(um#& lar0#l. in "h# n$r"h#rn an& 1#("#rn %ar"( $) In&ia In "h# %a(", &#man& )$r "hi( %r$&u'" 1a( 'a"#r#& m$("l. . "h# un$r0ani7#& (#'"$r H$1##r, (in'# 2, man. $r0ani7#& %la.#r( li*# G?MMF, M$"h#r Dair. an& Punja Mil*)#& ha# ("ar"#& )$'u(in0 $n "hi( %r$&u'" +h# Pan##r mar*#" in In&ia 1a( alu#& a" IN !3! 9illi$n ;<= 3! 9illi$n> in 2!!, 1i"h "h# un$r0ani7#& (#'"$r a''$un"in0 )$r 84 $) "hi( "$"al mar*#" +h# Pan##r mar*#" 'an # &ii&#& in"$ "1$ maj$ r (#0m#n"( i7 r#"ail an& in("i"u"i$nal +h# In("i"u"i$nal (#0m#n" '$n"riu"#( "$ $#r 84 $) "h# "$"al Pan##r mar*#" in "h# '$un"r.

9o.petitiAe 'andscape

Varun Mahajan


PGP/FW/26-8

28


+h# $r0ani7#& Pan##r mar*#" in In&ia a''$un"( )$r l#(( "han 24 $) "h# "$"al Pan##r (al#( in "h# '$un"r. +h# mar*#", h$1##r, i( ui"# '$n'#n"ra"#& 1i"h $nl. "hr## %la.#r( a''$un"in0 )$r a ul* $) "h# "$"al (al#( in 2!! G?MMF ran& Amul> 1a( "h# mar*#" l#a&#r, a''$un"in0 )$r 54 $) "h# "$"al $r0ani7#& mar*#", 1hil# M$"h#r Dair. an& Mil*)#& ran& V#r*a> a''$un"#& )$r 24 an& !84 r#(%#'"i#l. $) "h# "$"al mar*#" Pla.#r( 9ran&( Gujara" ?$-$%#ra"i# Mil* Mar*#"in0 Amul Malai Pan##r F#&#ra"i$n M$"h#r Dair. Mil*)#& Punja arna"a*a ?$$%#ra"i# Mil*

Fr#(h Pan##r V#r*a Fr#(hPan##r Pan##r

Pr$&u'#r(J F#&#ra"i$n Limi"#& V< F$$&( +amilna&u ?$-$%#ra"i# Mil*

Para(Pan##r AainPan##r

Pr$&u'#r(J F#&#ra"i$n L"& Market %orecast

Durin0 2!! an& 2!, 1# #@%#'" "h# "$"al (al#( $) Pan##r "$ 0r$1 a" a ?AG $) !34 #a'hin0 IN 323 9illi$n ;<= 3 9illi$n> W# #@%#'" "h# $r0ani7#& (#'"$r "$ 0r$1 a" a ?AG $) 24 &urin0 "h# (am# %#ri$& i"( (har# in "h# "$"al mar*#", h$1##r, 1ill '$n"inu# "$ # (mall in "h# n#ar )u"ur# +h# )$ll$1in0 )a'"$r( ar# #@%#'"#& "$ &ri# "h# '$n(um%"i$n $) %an##r in In&ia Pan##r r#%r#(#n"( an in"#0ral %ar" $) man. In&ian r#'i%#(, "hu( i"( &#man& i( li*#l. "$ in'r#a(# a( $"h uran an& rural &i(%$(al# in'$m#( in "h# '$un"r. '$n"inu# "$ ri(# D#man& )r$m "h# in("i"u"i$nal (#0m#n" 1hi'h 'urr#n"l. a''$un"( )$r 84 $) "h# +$"al %an##r (al#( i( #@%#'"#& "$ in'r#a(# (i0ni)i'an"l. a( a r#(ul" $) "h# 0r$1in0 #("auran" an& 'a)#"#ria u(in#(( A%ar" )r$m "ra&i"i$nal In&ian r#'i%#(, "h# %#n#"ra"i$n $) %an##r in 1#("#rn )a(" )$$&( i( al($ in'r#a(in0 ra%i&l. Mul"ina"i$nal )a(" )$$& 'hain( (u'h a( D$min$(, Pi77a Varun Mahajan


PGP/FW/26-8

2


hu", M'D$nal&(, #"' ar# 'u("$mi7in0 "h#ir %r$&u'" $))#rin0( "$ (ui" "h# n##&( $) In&ian 'u("$m#r( an& a( a r#(ul" ar# a&&in0 %an##r a(#& )a(" )$$&( in "h#ir m#nu(

Varun Mahajan


PGP/FW/26-8




,hoa

9;rrent Trends

Ar$un& 54 $) "h# "$"al mil* %r$&u'"i$n in In&ia i( 'urr#n"l. '$n#r"#& in"$ h$.a h$.a i( #((#n"iall. mil* 1hi'h ha( ##n $il#& "$ r#m$# "h# liui&, l#ain0 #hin& mil* ($li&( I" i( al($ 'all#& Ma1a/h$a/h$a In 2!!, "h# h$.a mar*#" in In&ia 1a( 1$r"h IN  9illi$n ;<= 6 9illi$n> r#%r#(#n"in0 a ?AG $) !4 &urin0 26 an& 2!! h$.a i( mainl. u(#& a( a a(# in "h# %r$&u'"i$n $) "ra&i"i$nal In&ian (1##"( an& ,a( a r#(ul",i( m$("l. ma&# . hal1ai( (1##" ma*#r(> an& n$" #r. '$mm$nl. ($l& in i"( in&i0#n$u( )$rm +h#r# ar# "hr## 'a"#0$ri#( $) *h$.a, 0ra&#& a''$r&in0 "$ h$1 mu'h liui& ha& ##n r#m$#& +h# ($)"#(", &ha%a, i( u(#& )$r ma*in0 Gulaamun( &an#&ar i( a li""l# )irm#r an& u(#& )$r "hin0( li*# mil* 'a*# "h# )irm#(", %in&i i( )$rm#& in"$ 'h##(#-li*# ri'*( an& u(#& "$ ma*# ur)i (1##"( 9o.petitiAe 'andscape

A( %r#i$u(l. &i('u((#&, h$.a i( m$("l. ma&# . "h# hal1ai( (1##" ma*#r(> in h$u(# a( a a(# "$ %r$&u'# "ra&i"i$nal In&ian (1##"( In i"( in&i0#n$u( )$rm al($, i" i( 'urr#n"l. $nl. ($l& . "h# un$r0ani7#& (#'"$r A( a r#(ul", "h#r# ar# 'urr#n"l. n$ $r0ani7#& %la.#r( in "hi( mar*#"

Varun Mahajan


PGP/FW/26-8

!

“Indian Dairy, Market Report & forecasts till 2017” Market %orecast

+h# "$"al mar*#" )$r &air. a(#& (1##"( in In&ia i( 'urr#n"l. #("ima"#& a" ar$un& IN  -5 9illi$n ;<=  -!! 9illi$n> Al"h$u0h a (i0ni)i'an" mar*#" (har# $) (1##"( ha( ##n "a*#n . 'h$'$la"#(, 'an&i#( an& $"h#r 1#("#rn %r$&u'"( +ra&i"i$nal In&ian (1##"( ("ill #nj$. a ("r$n0 '$n(um%"i$n in $"h rural an& uran r#0i$n( an& 1i"h an in'r#a(in0 %#n#"ra"i$n $) $r0ani7#& (1##" (h$%( (u'h a( Hal&iram(, 9i*an#r1ala #"' ar# #@%#'"#& "$ #nj$. '$n"inu$u( 0r$1"h in "h# n#ar )u"ur# Dri#n . a ("r$n0 '$n(um%"i$n $) "ra&i"i$nal In&ian (1##"(, 1# #@%#'" "h# "$"al mar*#" )$r h$.a in In&ia "$ r#a'h alu#( 1$r"h IN 563 9illi$n;<= !25 9illi$n>. 2!

Varun Mahajan


PGP/FW/26-8

2


S#i%%ed "il# $o-der

9;rrent Trends

<*imm#& mil* %$1&#r a''$un"( )$r a )airl. lar0# (har# am$n0 mil* %r$&u'"( in "h# In&ian &air. mar*#" <*imm#& mil* %$1&#r i( ui"# (i0ni)i'an" )$r "h# In&ian &iar. In&u("r. #'au(# mil* %r$&u'"i$n ".%i'all. )all( &urin0 "h# (umm#r m$n"h( in In&ia an& "hi( %$1&#r i( "h#n u(#& . ari$u( in&u("ri#( "$ (u("i"u"# )$r liui& mil* Hi("$ri'al (h$r")all(/$#r(u%%l. in "hi( mar*#" ha( ha& a 'a('a&in0 #))#'" $n "h# r#"ail liui& mil* mar*#" Da"a $n "h# "$"al %r$&u'"i$n $lum# $) (*imm#& mil* %$1&#r ha( ##n )$un& "$ ar. #"1##n ari$u( ($ur'#( +h# mini("r. $) ("a"i("i'( an& %r$0ramm# im%l#m#n"a"i$n (u00#("( "ha" ar$un& !6 in Milli$n M#"ri' +$n( $) (*imm#& mil* %$1&#r 1a( %r$&u'#& in "h# '$un"r. in 28 1hi'h "han &#'lin#& "$ !3 Milli$n M#"ri' +$n( in 2 In&u("r. ($ur'#( (u00#(" "ha" "h# %r$&u'"i$n $lum# i( ui"# hi0h#r "han "ha" &#%i'"#& . "h# 0$#rnm#n" &a"a +h#(# ($ur'#( (u00#(" "ha" ar$un&  Milli$n M#"ri' +$n( $) (*imm#& mil* %$1&#r 1a( %r$&u'#& in 28 1hi'h la"#r &#'lin#& "$ ar$un& 23 in Milli$n M#"ri' +$n( "h# )$ll$1in0 .#ar an& a0ain in'r#a(#& "$ ar$un& 26 Milli$n M#"ri' +$n( in 2!! In&u("r. ($ur'#( (u00#(" "ha" "h# 0$#rnm#n" &a"a &$#(n" a''$un" )$r a #r. lar0# (har# $) "h# %ria"# (#'"$r( %r$&u'"i$n l#a&in0 "$ "h# &i('r#%an'. in "h# &a"a F$r "h# %ur%$(# $) "hi( r#%$r", 1# 1$ul& # a((umin0 "h# &a"a )r$m in&u("r. ($ur'#( a( "h# a'"ual %r$&u'"i$n $lum# $) (*imm#& mil* in "h# '$un"r. I) 1# anal.7# "h# %r$&u'"i$n "r#n&( #"1##n 28 an& 2!!, 1# 1ill $(#r# "ha" "h#r# 1a( a #r. (har% &#'lin# -24> in (*imm#& mil* %r$&u'"i$n )$r 2

Varun Mahajan


PGP/FW/26-8




+h# )$ll$1in0 )a'"$r( 1#r# r#(%$n(il# )$r "hi( &#'lin#: In&u("r. ($ur'#( (u00#(" "ha" "h# &#'lin# 1a( mainl. a( a r#(ul" $) "h# &#a"h $) man. mil* %r$&u'in0 animal( ?urr#n"l. all '$1 an& u))al$ m#a" #@%$r"#r( 0#" a 4 (u(i&. $n #@%$r"( A( a r#(ul" $) "hi( (u(i&., a( 1#ll a( an in'r#a(#& &#man& )$r m#a" #@%$r"( in 2, a lar0# num#r $) mil'h 'a""l# an& "h#ir 'al#( 1#r# (lau0h"#r#& an& #@%$r"#& +hi( r#(ul"#& in ma*in0 mil'h animal( ('ar'# an& "h#r#. 'au(in0 a r#&u'"i$n in "h# %r$&u'"i$n $) mil* Dr$u0h" li*# '$n&i"i$n( in 2 l#& "$ a r#&u'#& %r$&u'"i$n $) maj$r a0ri'ul"ural ?r$%( (u'h a( ri'# %ul(#( an& $il(##& 'r$%( 1hi'h r#&u'#& "h# aailaili". $) )##& In0r#&i#n"( in "h# '$un"r. A( a r#(ul" $) "h# %r$&u'"i$n &#'lin#, "h# In&ian 0$#rnm#n" $n a "#m%$rar. a(i(, ha& %u" a '$m%l#"# an $n #@%$r"( an& ##n all$1#& "h# &u". )r## im%$r" $) (*imm#& mil* %$1&#r )r$m $"h#r '$un"ri#( +h# "$"al '$n(um%"i$n $) (*imm#& mil* %$1&#r in "h# '$un"r. 1a( ar$un& !65, M#"ri' +$n( in 2!! 1i"h &#man& in'r#a(in0 a" ar$un& 54 ##r. .#ar In alu# "#rm(, "h# "$"al '$n(um%"i$n $) (*imm#& mil* in "h# '$un"r. i( 'urr#n"l. alu#& a" IN 2 9illi$n ;<= !!Milli$n> 0r$1in0 a" a ?AG $) ar$un& !4 &urin0 26 an& 2!! 9o.petitiAe 'andscape

Pria"# &airi#( 'urr#n"l. a''$un" )$r ar$un& 4 $) "h# "$"al (*imm#& mil* %$1&#r Pr$&u'"i$n in "h# '$un"r. 1i"h '$$%#ra"i#( a''$un"in0 )$r "h# r#(" G?MMF i( 'urr#n"l. "h# lar0#(" %r$&u'#r $) (*imm#& mil* %$1&#r in In&ia G?MMF i( )$ll$1#& . M$"h#r Dair. an& Nan&ini 9h$l# 9aa Dair. In&u("ri#( ri(hna ran&> i( "h# i00#(" %la.#r am$n0 "h# %ria"# &air. manu)a'"ur#r( in "h# '$un"r. "h#r maj$r %ria"# &air. manu)a'"ur#r( $) (*imm#& mil* in'lu&# V< )$$&( Para( ran&>, <"#rlin0 A0r$ N$a ran&> an&  Varun Mahajan


PGP/FW/26-8

3


Market %orecast

L$$*in0 )$r1ar&, 1# #@%#'" "h# %r$&u'"i$n $) (*imm#& mil* %$1&#r "$ in'r#a(# a" an Annual 0r$1"h $) 34-54 &urin0 2!! "$ 2! Fr$m 2!3 $n1ar&(, 1# #@%#'" "h# annual 0r$1"h ra"#( "$ in'r#a(# "$ 4-84 +hi( 1ill # &ri#n . "h# )a'" "ha" mil'h animal( %r$&u'#& in 2 "$ r#%la'# "h#ir (lau0h"#r#& '$un"#r%ar"( 1ill r#a'h "h#ir mil* %r$&u'in0 a0# . 2!3 In "#rm( $) '$n(um%"i$n, 1# #@%#'" "h# mar*#" "$ 0r$1 a" a ?AG $) 34 &urin0 2!!  2!, r#a'hin0 $lum#( 1$r"h 2!! +h$u(an& M#"ri' +$n( . 2! Gr$1"h &urin0 "h# )$r#'a(" %#ri$& i( #@%#'"#& "$ # &ri#n . an in'r#a(in0 &#man& $) mil* )$r $"h h$u(#h$l& an& In&u("rial '$n(um%"i$n W# #@%#'" "h# %ri'# $) (*imm#& mil* "$ in'r#a(# a" a ?AG $) 84 &urin0 2!! "$ 2! r#a'hin0 IN  %#r 0 +hi( i( #@%#'"#& "$ #@%an& "h# mar*#" alu# $) <*imm#&Mil* %$1&#r "$ ar$un& IN 65 9illi$n ;<= !3 9illi$n> . 2!6-!

Varun Mahajan


PGP/FW/26-8

5


Dair .hiteners

9;rrent Trends

+h# &air. 1hi"#n#r mar*#" i( #n"ir#l. $r0ani7#& in na"ur# an& 1a( 1$r"h ar$un& IN 6 9illi$n ;<= 8 Milli$n> in 2!!, #@hii"in0 a ?AG $) !!4 &urin0 26 an& 2!! Dair. 1hi"#n#r( ar# %$%ular mil* (u("i"u"# )$r ma*in0 "#a, '$))## #"' +h# %#n#"ra"i$n $) "h#(# %r$&u'"( in "h# '$un"r. i( &ri#n . '$n#ni#n'#, n$n %#ri(hal# na"ur# l$n0#r (h#l) li)#> $) "h# %r$&u'", %r$li)#ra"i$n $) '$))##/"#a #n&in0 ma'hin#( an& %$%ulari". $) in("an" "#a an& '$))## in "h# '$un"r. +h# mar*#" )$r &air. 1hi"#n#r(, h$1##r, i( m$("l. limi"#& "$ "h# uran r#0i$n( in "h# '$un"r. 1i"h li""l# %#n#"ra"i$n in "h# rural ar#a( 9o.petitiAe 'andscape

+hi( mar*#" ha( ##n hi("$ri'all. &$mina"#& . N#("lT( E#r.&a. ran& an& Amul( Amul.a ran& In r#'#n" .#ar(, h$1##r, a num#r $) $"h#r &air. maj$r( ha# al($ #n"ur#& in"$ "hi( mar*#" N#("lT( E#r.&a. r#%r#(#n"( "h# i00#(" %la.#r in "hi( 'a"#0$r. r#0i("#rin0 (al#( 1$r"h m$r# "han IN 55 9illi$n ;<= !22 Milli$n> in 28 an& a''$un"in0 )$r ar$un& 224 $) "h# "$"al mar*#" G?MMF( Amul.a i( "h# (#'$n& lar0#(" ran& 1i"h i"( "$"al (al#( r#a'hin0 IN 3 9illi$n ;<= 8 Milli$n> in 28 "h#r Im%$r"an" %la.#r( in'lu&# 9ri"annia, M$"h#r &air. an& arna"a*a Mil* F#&#ra"i$n A%ar" )r$m '$m%#"i"i$n )r$m 1i"hin #a'h $"h#r &air. 1hi"#n#r manu)a'"ur#r( al($ P#r'#i# $r&inar. mil* a( a maj$r '$m%#"i"$r +hi( r#(ul"( )r$m "h# )a'" ##n "$&a. Varun Mahajan


PGP/FW/26-8

6


'$n(um#r( $nl. u(# &air. 1hi"#n#r( a( a ("an&. %r$&u'" 1h#n %a'*a0#& mil* i( n$" aailal# )$r ma*in0 "#a an& '$))## Al"h$u0h, &air. 1hi"#n#r( ha# "h# a&an"a0# $) (h#l) li)# an& '$n#ni#n'# "hi( i( n$" #n$u0h "$ 'anniali7# "h# %a'*a0#& mil* mar*#" +h# %ri'# $) "h#(# %r$&u'"( i( al($ m$r# #@%#n(i# '$m%ar#& "$ l$(# mil* +hu(, "h# $nl. 1a. $) #@%an&in0 "hi( mar*#" i( . in'r#a(in0 i"( alu# . a&&in0 m$r# nu"ri#n"(, arian"( an& i&#n"i).in0 mul"i%l# u(#( Market %orecast

Durin0 2!! an& 2!, 1# #@%#'" "hi( mar*#" "$ 0r$1 a" a ?AG $) !4 r#a'hin0 (al#( 1$r"h ar$un& IN 65 9illi$n ;<= !3 9illi$n> W# #@%#'" "h# )$ll$1in0 )a'"$r( "$ &ri# "hi( mar*#" in "h# '$min0 .#ar(: Hi0h ?$n(um%"i$n $) +#a an& ?$))##: In&ia i( "h# lar0#(" '$n(um#r $) "#a in "h# 1$rl& an& "h# '$n(um%"i$n $) '$))## ha( al($ ##n ri(in0 in "h# '$un"r.
Varun Mahajan


PGP/FW/26-8




In/ant Nutrition

9;rrent Trends

Wi"h ar$un& 25 Milli$n ai#( $rn ##r. .#ar in In&ia, "h# mar*#" )$r In)an" nu"ri"i$n h$l&( a #r. ("r$n0 %$"#n"ial Al"h$u0h 'lini'al ("u&i#( ha# %r$#& "ha" in "h# )ir(" (i@ m$n"h( $) li)# r#a("-)##&in0 i( "h# i&#al )$rm $) nu"ri"i$n )$r an in)an", in 'a(#( 1h#r# m$"h#r( ar# #i"h#r un1illin0 $r unal# "$ r#a(" )##&, )$rmula mil* i( aailal# a( an al"#rna"i# +h# in)an" nu"ri"i$n mar*#" #n"ail( "1$ #r. &i("in'" (#0m#n"(- in)an" )$rmula( an& 9a. F$$&( In)an" )$rmula( 'an # (#0m#n"#& in"$ "hr## main 'a"#0$ri#( a( )$ll$1( a(#& $n "h# <"a0# $) in)an"( "h#. 'a"#r "$: <"a0#-$n# )$rmula %r$&u'"(/9a. mil*( )$r 'hil&r#n a0#& #"1##n ! an& 6 m$n"h(> <"a0#-"1$/F$ll$1-u% )$rmula %r$&u'"( )$r 'hil&r#n a0#& #"1##n 6 an& !2 m$n"h(> <"a0#-"hr## )$rmula %r$&u'"( )$r 'hil&r#n a0#& #"1##n ! an&  .#ar(> +h# '$m%$(i"i$n $) in)an" )$rmula( i( (mar"l. "1#a*#& "$ $))#r %r$&u'"( "ha" (ui" "h# (un&r. n##&( $) in)an"( an& "$&&l#r( +h#. 'an # mil*-a(#& $r ($. %r$"#in-a(#& <%#'iali7#& )$rmula( ar# an al"$0#"h#r &i))#r#n" %r$&u'" 'a"#0$r. $) in)an" )$rmula( 1hi'h ar# (%#'iall. &#(i0n#& "$ m##" "h# (%#'ial r#uir#m#n"( $) in)an"( "ha" ar# (u))#rin0 )r$m h#al"h %r$l#m( &u# "$ an. $) "h# )$ll$1in0: %r#ma"ur# ir"h, ari$u( all#r0. '$n&i"i$n(, m#"a$li' &i($r&#r(, in)lamma"$r. '$n&i"i$n(, $r 1#a*

Varun Mahajan


PGP/FW/26-8

8


immuni". F$r #@am%l#, "ha" ?an # 0i#n "$ %r$i&# nu"ri"i$n (u%%$r" "$ in)an"( an& "$&&l#r( 1i"h a ur#a '.'l# &i($r&#r, 0.ra"# a"r$%h. $) "h# 'h$r$i& an& r#"ina, $r HHH (.n&r$m# 9a. )$$&( ar# m$("l. aailal# a( '#r#al(, )rui"(, #0#"al#(, m#al( %r#%ar#& )$$&(>, an& (na'*( +h# "ra&i"i$nal ".%# $) in)an" )$rmula '$n"ain( %r$"#in(, i"amin(, #((#n"ial )a"". a'i&(, min#ral(, an& 'ar$h.&ra"#( a( "h# %rimar. in0r#&i#n"( H$1##r, $) la"#, a num#r $) $"h#r in0r#&i#n"( ha# ##n u(#& "$ )$r"i). in)an" )$rmula( +h#(# in'lu&# ($m# $) "h# m$(" %$%ular in0r#&i#n"( (u'h a( al0al &$'$(ah#@a#n$i' a'i& DHA> an& ara'hi&$ni' a'i& AA>, %r$i$"i'(, an& %r$"#inh.&r$l.(a"#( 1h#., 'a(#in> M$(" r#'#n"l., in 28, D )$r in)an" )$rmula( +h# "$"al mar*#" )$r In)an" Nu"ri"i$n '$n(i("in0 $) in)an" )$rmula( an& a. )$$&( i( ?urr#n"l. #r. (mall in In&ia an& in 2!! ("$$& a" IN 66 9illi$n ;<= !3 Milli$n> +h# main r#a($n( 1h. "hi( mar*#" ha(n" ##n al# "$ "a*# $)) in In&ia ar#: 9a. )$$& ran&( ar# 'urr#n"l. %ri'#& #r. hi0h an& r#("ri'"#& "$ mi&&l#, u%%#r mi&&l# an& u%%#r in'$m# 0r$u% h$u(#h$l&( In In&ia "h# mar*#" i( r#0ula"#& . an a'"- IM< a'" $) !2 +h# a'" la.( &$1n "h# ul#( )$r mar*#"in0 in)an" )$$&( an& $"h#r %r$&u'"( in "h# mar*#" +h# a'" r#("ri'"( an. %r$m$"i$n $) )$$&( )$r in)an"( u% "$ "h# a0# $) 2 .#ar( 9$"h D$'"$r( a( 1#ll a( "h# 0$#rnm#n" %r$m$"# r#a(")##&in0 $) ai#( ra"h#r "han (u("i"u"in0 i" 1i"h a. )$$&(

Varun Mahajan


PGP/FW/26-8




9$"h in)an" )$rmula an& a. )$$& mar*#" (#0m#n"( ar# hi0hl. '$n'#n"ra"#& N#("l# i( "h# 'l#ar mar*#" l#a&#r in "h# In)an" Nu"ri"i$n 'a"#0$r. 1i"h a mar*#" (har# $) $#r 84 in 2 ia i"( %$%ular ran&( li*# ?#r#la' an& N#("um 1#anin0 )$$&(> an& La'"$0#n, N#("$0#n an& Naan In)an"( mil* %$1&#r(> +h# '$m%an.( main '$m%#"i"$r( ar# W$'*har&" an& Amul W#anin0 F$$&( *rand

9o.pany

?#r#la' N#("um Far#@ W#anin0

N#("l# N#("l# W$'*har&"

?#r#al(

Infant Milk oder

*rand

9o.pany

La'"$0#n N#("$0#n Naan Amul <%ra. Far#@ In)an" Mi@ D#@$la'

N#("l# N#("l# N#("l# Amul W$'*har&" W$'*har&"

Market %orecast

G$in0 F$r1ar& 1# &$n" #@%#'" a (i0ni)i'an" in'r#a(# in "h# (#0m#n"( 0r$1"h a( "h# 0$#rnm#n" an& h#al"h a0#n'i#( (u'h a( "h# WH '$n"inu#( "$ %r$m$"# r#a(" )##&in0 ra"h#r "han (u("i"u"in0 i" 1i"h 1#anin0 )$$&( an& in)an" mil* %$1&#r( W# #@%#'" "h# "$"al 0r$1"h in "hi( mar*#" "$ in'r#a(# a" a ?AG $) !4 #"1##n 2!! an& 2! r#a'hin0 r##nu#( 1$r"h IN !! 9illi$n ;<= 263 Milli$n> . 2! +h# *#. )a'"$r( "ha" 1ill &ri# "hi( mar*#" ar#:In'r#a(in0 &i(%$(al# in'$m#(: Varun Mahajan


PGP/FW/26-8

3


+h# mar*#" i( 'urr#n"l. limi"#& "$ "h# lar0#r uran 'i"i#( a( "h# '$(" $) "h#(# %r$&u'"( i( #@"r#m#l. hi0h W# #@%#'" "h# %#n#"ra"i$n $) "h#(# %r$&u'"( "$ in'r#a(# in "h# (mall#r 'i"i#( an& "$1n( a( "h# &i(%$(al# in'$m#( in "h#(# r#0i$n( ar# li*#l. "$ in'r#a(# in "h# n#ar )u"ur# Lar0# In)an" P$%ula"i$n: +h#r# 1#r# m$r# "han !!8 Milli$n 'hil&r#n a0#&  "$ 3 .#ar( in 2! 1i"h ar$un& 25 Milli$n ai#( #in0 $rn ##r. .#ar L$$*in0 a" "h#(# num#r(, "h# '$un"r. r#%r#(#n"( a hu0# '$n(um#r a(# )$r in)an" nu"ri"i$n Inn$a"i$n in in)an" )$rmula an& a. )$$&(: Wi"h in'r#a(in0 in&u("r. 'ri"i'i(m $n in)an" )$rmula '$m%$(i"i$n( an& a00r#((i# mar*#"in0, manu)a'"ur#r( ha# 'h$(#n "$ in#(" in inn$a"i$n "$ rin0 %r$&u'"( "$ "h# mar*#" "ha" ar# #nhan'#& 1i"h nu"ri"i$n an& (u%%l#m#n"#& 1i"h in0r#&i#n"( "ar0#"in0 $#rall h#al"h $) in)an"( an& "$&&l#r( In "h# %a(" )#1 .#ar( "h#(# BD ini"ia"i#( ha# "ran(la"#& in"$ an arra. $) %r$&u'" in"r$&u'"i$n( (u'h a( in)an" )$rmula )$r"i)i#& 1i"h n#1 in0r#&i#n"( nam#l. m#0a - )a"". a'i&( DHA, Ei'$(a%#n"a#n$i' a'i& EPA>, an& AA>, Pr#i$"i'(, Pr$i$"i'(, an"i$@i&an"(, an& %r$"#in h.&r$l.(a"#( 1h#. an& 'a(#in> W# #@%#'" (u'h inn$a"i$n "$ '$n"inu# in "h# &i("an" )u"ur# &riin0 "h# &#man& )$r in)an" nu"ri"i$n %r$&u'"( In'r#a(# in '$(m$%$li"an li)#(".l#( an& 1$r*in0 m$"h#r(: Wi"h a (har% ri(# in +h# In&ian #'$n$m. in "h# '$min0 .#ar( "h# %r$%$r"i$n $) 1$r*in0 m$"h#r( i( Al($ #@%#'"#& "$ in'r#a(# A( a r#(ul" "h#ir u(. ('h#&ul#(, 1$r*in0 m$"h#r( ar# li*#l. "$ ha# a l#((#r am$un" $) r#a(" )##&in0 "im# )$r "h#ir in)an"( 1hi'h in "urn 1ill ma*# "h#m (hi)" "$1ar&( in)an" nu"ri"i$nal %r$&u'"(

Varun Mahajan


PGP/FW/26-8

3!


Ice Crea%

9;rrent Trends

+h# I'# ?r#am Mar*#" in In&ia 1a( 1$r"h IN 56 9illi$n ;<= !2 9illi$n> in 2!!, #@hii"in0 a ?AG $) !54 &urin0 28 "$ 2!! +hi( mar*#" in In&ia 'an # )ur"h#r &ii&#& in"$: "h# $r0ani7#& mar*#" an& "h# un$r0ani7#& mar*#" Ar$un& 334 $) "h# "$"al i'# 'r#am ($l& in In&ia i( "hr$u0h "h# $r0ani7#& )$rma" 1i"h "h# r#(" #in0 ($l& "hr$u0h un$r0ani7#& )$rma"( Al"h$u0h, "h# un$r0ani7#& (#'"$r 'urr#n"l. a''$un"( )$r 564 $) "h# "$"al In&ian i'# 'r#am mar*#" i" i( (hrin*in0 '$n(i&#ral. in "h# uran ar#a( In "h# rural ar#a(, h$1##r, *ul)i(/i'# 'r#am( ma&# . (mall/'$""a0# in&u("r. ar# %$%ular In (mall "$1n( an& illa0#(, "h#r# ar# "h$u(an&( $) (mall %la.#r( 1h$ %r$&u'# i'# 'r#am( , *ul)i( an& 'a"#r "$ "h# l$'al &#man& +h# mar*#" )$r "h# $r0ani7#& (#'"$r i( r#("ri'"#& "$ "h# lar0# 'i"i#( in "h# '$un"r. +h# '$un"r.( 1#("#rn r#0i$n ha( a mu'h hi0h#r '$n(um%"i$n "han "h# all-In&ia a#ra0# Alm$(" 5 4 $) "h# i'# 'r#am( ($l& in "h# '$un"r. ar# '$n(um#& in "h# 1#("#rn r#0i$n 1i"h Ahma&aa& #in0 "h# main mar*#", )$ll$1#& .  4 in "h# n$r"h, 2 4 in "h# ($u"h an& !5 4 in "h# #a("#rn an& '#n"ral In&ia D#lhi an& Gujara" "$0#"h#r a''$un" )$r  4 $) "h# '$un"r.( i'# 'r#am mar*#" +h# $l*a"a mar*#" Varun Mahajan


PGP/FW/26-8

32


i( "h# lar0#(" mar*#" )$r i'# 'r#am in "h# #a("#rn r#0i$n A n$"al# (hi)" in "h# '$n(um%"i$n %a""#rn $) i'# 'r#am( in In&ia ha( ##n )r$m Im%ul(# %ur'ha(# . .$un0("#r( a( )un )$$& "$ i"( r#0ular u(# a( a &#((#r" Dri#n . "hi( ri(in0 "r#n&, "h# (har# $) "a*#-h$m# (#'"$r $#r "h# la(" )i# .#ar( ha( in'r#a(#& )r$m 5 4 in 23 "$ 64 in 2 9o.petitiAe 'andscape

In In&ia, I'# 'r#am( ar# aailal# in ari$u( )$rm( (u'h a( '$n#(, 'u%(, ar( 'an&.> an& %ar". %a'*( u" $) !5 Milli$n li"#r( $) i'# 'r#am ($l& in 2, ?an&. ("i'*( a''$un"#& )$r ar$un& 254-4 $) "$"al $lum#, 1h#r#a( 'u%( an& $"h#r n$#l"i#( '$n"riu"#& )$r "h# r#(" L$$*in0 a" )la$r(, anilla, ("ra1#rr. an& 'h$'$la"# %r#&$mina"# an& "$0#"h#r a''$un" )$r m$r# "han  4 $) "h# mar*#", )$ll$1#& . u""#r('$"'h an& )rui" )la$r( P$%ula"i$n $) "hi'* mil* (ha*#(, ($)". mi@#(, (h#r#"(, (.ru%( an& (%#'ial "$%%in0( )$r i'# 'r#am( . i'# 'r#am %arl$ur( an& )a(" )$$& $u"l#"( ar# al($ $))#rin0 n#1 u(in#(( %r$(%#'"( )$r manu)a'"ur#r( Pr#(#n"l., "h#ir $lum# ma. # limi"#&, u" . alu# "h#ir '$n"riu"i$n i( (i0ni)i'an" "$ "h# $""$m lin#( $) manu)a'"ur#r( In&u("r. #@%#r"( %r#&i'" a i0 (%ur" in "h#ir %$%ular a%%#al in "h# n#ar )u"ur# +h# i'# 'r#am %ri'#( in In&ia ar# r#%$r"#& "$ # "hr## "im#( hi0h#r "han "h# %ri'#( Pr#ailin0 in Am#ri'a n# r#a($n i( "h# l#0al r#uir#m#n" in In&ia ("i%ula"in0 a" l#a(" !4 mil* )a" in i'# 'r#am +hi( ("an&ar& n##&( "$ # r#i#1#& "$ rin0 &$1n "h# i'# 'r#am %ri'#( )$r in'r#a(in0 i"( '$n(um%"i$n An$"h#r in)la"i$nar. )a'"$r i( "h# hi0h '$(" $) "ran(%$r"a"i$n, %ar"i'ularl. "h# r#)ri0#ra"#& ".%# +a@#( al($ '$n"riu"# "$ hi0h %ri'#( $) i'# 'r#am A(#n'# $) a na"i$n1i&# #))i'i#n" an& r#lial# '$l& 'hain &i("riu"i$n r#("ri'"( "h# i'# 'r#am (al#( "$ "h# i00#r 'i"i#( A ("r$n0 &i("riu"i$n n#"1$r*, in'lu&in0 r#"ail 'hain 1i"h (u%%$r"in0 in)ra("ru'"ur# $) r#)ri0#ra"#& "ran(%$r", '$l& ("$ra0# an& )r##7#r 'ain#"( i( a mu(" )$r "h# h#al"h. 0r$1"h $) "h# i'# 'r#am in&u("r. Varun Mahajan


PGP/FW/26-8

3


In "#rm( $) Mar*#" (har# Amul G?MMF> 1a( In&ia( i00#(" %la.#r in "h# $r0ani7#& (#0m#n" a''$un"in0 )$r 84 $) "h# (al#( in 2 Amul 1a( )$ll$1#& . Hin&u("an ;nil##r( 1ali". Wall( a''$un"in0 )$r !34 $) "h# "$"al (har# in "h# (am# %#ri$& +$0#"h#r "h# "$% (i@ %la.#r( a''$un"#& )$r 824 $) "h# "$"al i'# 'r#am mar*#" in "h# $r0ani7#& (#'"$r Market %orecast

L$$*in0 )$r1ar&, 1# #@%#'" "h# i'# 'r#am mar*#" "$ 0r$1 a" a ?AG $) !4 &urin0 2!! an& 2!, r#a'hin0 (al#( 1$r"h IN !2! 9illi$n ;<= 2 9illi$n> +h# %#ri$& i( #@%#'"#& "$ 1i"n#(( ("r$n0 (u("ain#& 0r$1"h )r$m "h# $r0ani7#& (#'"$r 'anniali7in0 "h# mar*#" (har#( $) "h# un$r0ani7#& mar*#" ##n in "h# (mall#r 'i"i#( an& "$1n( An$"h#r "r#n& "ha" 1# ar# li*#l. "$ 1i"n#(( in "h# n#@" )i# .#ar( i( an in'r#a(in0 (har# $) "h# "a*# h$m# 'a"#0$r. $#r "h# im%ul(# 'a"#0$r. 9. 2!, 1# #@%#'" "h# "a*# h$m# 'a"#0$r. "$ a''$un" ar$un& 4 $) "h# "$"al i'# 'r#am (al#( a( "hi( 'a"#0$r. i( li*#l. "$ #'$m# a r#0ular %ar" $) "h# In&ian &i#" %ar"i'ularl. in "h# m#"r$%$li"an 'i"i#( #rall, "h# *#. &ri#r( $) "h# In&ian i'#-'r#am mar*#" in "h# n#@" )i# .#ar( 1ill #: Di("riu"i$n N#"1$r*: <"r#n0"h#nin0 $) &i("riu"i$n n#"1$r* an& '$l& 'hain in)ra("ru'"ur# ?hann#l( (u'h a( M$il# V#n&in0 ;ni"( ar# #@%#'"#& "$ in'r#a(# .#ar $n .#ar "$ r#a'h $u" "$ a lar0#r (#" $) '$n(um#r( Lar0# ;n%#n#"ra"#& Mar*#": +h# %#r 'a%i"a '$n(um%"i$n $) i'# 'r#am( in In&ia i( ju("  ml %#r annum,'$m%ar#& "$ 22 li"#r( in "h# ;<, !8 li"#r( in Au("ralia, !3 li"#r( in <1#&#n In&ia i( a 1a. "$$ )ar #hin& ##n in "#rm( $) "h# 1$rl& a#ra0# %#r 'a%i"a i'# 'r#am '$n(um%"i$n $) 2 li"#r( %#r annum +hu(, "h#r# r#main( a #r. hi0h 0r$1"h %$"#n"ial in "h# '$un"r. Varun Mahajan


PGP/FW/26-8

33


Lar0# $un0 P$%ula"i$n: In 2, "h#r# 1#r# ar$un& 5 Milli$n %#$%l# #l$1 25 .#ar( $) A0# in In&ia an& . 2!5 "hi( 0r$u% 1ill in'r#a(# . an$"h#r ! Milli$n "$ 58 Milli$n +hi( a0# 0r$u% r#%r#(#n"( $n# $) "h# i00#(" '$n(um#r 0r$u%( $) i'# 'r#am( in In&ia an& i( #@%#'"#& "$ &ri# "h# '$n(um%"i$n in "h# n#@" )i# .#ar( In'r#a(in0 A))lu#n'#: I'# ?r#am( ar# '$n(i&#r#& a( &#(#r"( an& (i&# i"#m( &urin0 $r #"1##n m#al( +hu(, 1i"h an in'r#a(in0 &i(%$(al# in'$m#, "h# '$n(um%"i$n $) i'# 'r#am i( #@%#'"#& "$ in'r#a(# (i0ni)i'an"l. Pr$&u'" Inn$a"i$n an& ?u("$mi7a"i$n: Pr$&u'" inn$a"i$n an& 'u("$mi7a"i$n )$r (%#'i)i' '$n(um#r 0r$u%( i( al($ li*#l. "$ &ri# "h# mar*#" in "h# '$min0 .#ar(
Varun Mahajan


PGP/FW/26-8


35

RESEARCH "ETHODOLO)(

+h# m#"h$&$l$0. un&#r"a*#n "$ &$ "h# ("u&. 1a( &##l$%#& $n "h# a(i( $) "h# $j#'"i# $) "h# r#(#ar'h %r$j#'" +h# r#(#ar'h 1$r* 1a( '$n&u'"#& . 'arr.in0 $u" )i#l& ("u&i#( . '$ll#'"in0 &a"a Da"a 1a( 'h$(#n ($ "ha" in"#r%r#"a"i$n an& "aula"i$n $) "h# (am# '$ul& %#r)$rm 1i"h$u" an. ami0ui". +h# %r$j#'" 1a( 'hara'"#ri7#& in "hr## %ha(#(, 1hi'h ar# a( )$ll$1( H!"E6I

9onception and Definition+ 6

+hi( i( "h# m$(" 'ru'ial %ha(# $) "h# %r$j#'" an& in "ha" "h# &#'i(i$n( an& '$mmi"m#n"( &#"#rmin# all "ha" )$ll$1( in "hi( %ha(# +hi( %ha(# '$n(i("#& "h# un&#r("an&in0 "h# a(i' r#uir#m#n" $) "h# %r$j#'" +h# %r$j#'" 1a( '$n'#%"uali7#& an& %r$l#m 1a( &#)in#& *##%in0 in min& $) "h# main an& (%#'i)i' $j#'"i#( $) "h# %r$j#'" +h# %r$j#'" in$l#& an E@%l$ra"$r. #(#ar'h "$ anal.7# "h# %r#(#n" ('#nari$ $) Dair. in&u("r. H!"E6II

Data 9ollection+ 6

+h# %rimar. &a"a 1a( '$ll#'"#& "hr$u0h %ai& &a"aa(#(, ma0a7in#(, &air. %$r"al(, *#. %la.#r( %$r"al( H!"E6III

"a.plin> lan+ 6

+h# (am%lin0 %lan 1a( &ii&#& in"$ "1$ main (#'"i$n(:

Varun Mahajan


PGP/FW/26-8


36

1- 9ollection of Infor.ation+ 6

+h# m#"h$& u(#& h#r# 1a( %#r($nal in"#ri#1( an& i(i"( "$ "h# %#r($nal( in "h# (am# )i#l& +h# %#r($nal in"#ri#1( 1#r# %lann#& in (u'h a mann#r ($ "ha" in "h# minimum "im# ma@imum in)$rma"i$n '$ul& # 0a"h#r#& 2- !nalysis of Data+ 6

+h# '$ll#'"#& &a"a 1a( anal.7#& )r$m ari$u( an0l#( in &#%"h "$ %r$i&# a 0#nuin# %i'"ur#

Varun Mahajan


PGP/FW/26-8

3


LITERATRE RE0IE.

Healt

Mil* i( a %rim# ($ur'# )$r "hr## im%$r"an" nu"ri#n"(: 'al'ium, %$"a((ium, an& i"amin D 1hi'h i( a&&#& "$ )$r"i)i#& mil* Mil* '$n"ain( a i0 %a'*a0# $) nu"ri#n"( "ha" ar# #(%#'iall. im%$r"an" "$ $n# h#al"h, P#$%l# 1h$ &$n" &rin* mil* "#n& "$ # &#)i'i#n" in "h#m <$ i" ma*#( 0$$& (#n(# "$ #n'$ura0# %#$%l# "$ '$n(um# &air. %r$&u'"( Mil* i( al($ a 0$$& ($ur'# $) %$"a((ium +$$ mu'h ($&ium an& "$$ li""l# %$"a((ium "$0#"h#r ar# ri(* )a'"$r( )$r hi0h l$$& %r#((ur# ;n)$r"una"#l., m$(" %#$%l# 0#" "$$ mu'h (al" an& &$n" 0#" #n$u0h %$"a((ium Mil* i(n" "h# $nl. ($ur'#, "$ # (ur# Man. #0#"al#( an& )rui"( ar# al($ ri'h in %$"a((ium ro:le.s :eca;se of Dairy rod;cts 1- $steoporosis

Mil* i( "$u"#& )$r %r##n"in0 $("#$%$r$(i(, .#" 'lini'al r#(#ar'h (h$1( $"h#r1i(# +h# Harar& Nur(#( H#al"h <"u&., 1hi'h )$ll$1#& m$r# "han 5, 1$m#n )$r !2 .#ar(, (h$1#& n$ %r$"#'"i# #))#'" $) in'r#a(#& mil* '$n(um%"i$n $n )ra'"ur# ri(* In )a'", in'r#a(#& in"a*# $) 'al'ium )r$m &air. %r$&u'"( 1a( a(($'ia"#& 1i"h a hi0h#r )ra'"ur# ri(* An Au("ralian ("u&. (h$1#& "h# (am# r#(ul"( A&&i"i$nall., $"h#r ("u&i#( ha# al($ )$un& n$ %r$"#'"i# #))#'" $) &air. 'al'ium $n $n# $u 'an &#'r#a(# .$ur ri(* $) $("#$%$r$(i( . r#&u'in0 ($&ium an& animal %r$"#in in"a*# in "h# &i#", in'r#a(in0 in"a*# $) )rui"( an& #0#"al#(, #@#r'i(in0, an& #n(urin0 a&#ua"# 'al'ium in"a*# )r$m %lan" )$$&( (u'h a( l#a). 0r##n #0#"al#( an& #an(, a( 1#ll a( 'al'ium-)$r"i)i#& %r$&u'"( (u'h a( r#a*)a(" '#r#al( an& jui'#(

Varun Mahajan


PGP/FW/26-8

38

“Indian Dairy, Market Report & forecasts till 2017” 2- 9ardioAasc;lar Disease

Dair. %r$&u'"( in'lu&in0 'h##(#, i'# 'r#am, mil*, u""#r, an& .$0ur" '$n"riu"# (i0ni)i'an" am$un"( $) 'h$l#("#r$l an& )a" "$ "h# &i#" Di#"( hi0h in )a" an& (a"ura"#& )a" 'an in'r#a(# "h# ri(* $) (##ral 'hr$ni' &i(#a(#( in'lu&in0 'ar&i$a('ular &i(#a(# C- 9ancer

<##ral 'an'#r(, (u'h a( $arian 'an'#r, ha# ##n lin*#& "$ "h# '$n(um%"i$n $) &air. %r$&u'"( +h# mil* (u0ar la'"$(# i( r$*#n &$1n in "h# $&. in"$ an$"h#r (u0ar, 0ala'"$(# In "urn, 0ala'"$(# i( r$*#n &$1n )ur"h#r . #n7.m#( <$m# 1$m#n ha# %ar"i'ularl. l$1 l##l( $) "h#(# #n7.m#(, an& 1h#n "h#. '$n(um# &air. %r$&u'"( $n a r#0ular a(i(, "h#ir ri(* $) $arian 'an'#r 'an # "ri%l# "ha" $) $"h#r 1$m#n 9r#a(" an& %r$("a"# 'an'#r( ha# al($ ##n lin*#& "$ '$n(um%"i$n $) &air. %r$&u'"(, %r#(umal. r#la"#&, a" l#a(" in %ar", "$ in'r#a(#( in a '$m%$un& 'all#& in(ulin-li*# 0r$1"h )a'"$r IGF-I> IGF-I i( )$un& in '$1( mil* an& ha( ##n (h$1n "$ $''ur in in'r#a(#& l##l( in "h# l$$& . in&ii&ual( '$n(umin0 &air. %r$&u'"( $n a r#0ular a(i( "h#r nu"ri#n"( "ha" in'r#a(# IGF-I ar# al($ )$un& in '$1( mil* A r#'#n" ("u&. (h$1#& "ha" m#n 1h$ ha& "h# hi0h#(" l##l( $) IGF-I ha& m$r# "han )$ur "im#( "h# ri(* $) %r$("a"# 'an'#r '$m%ar#& 1i"h "h$(# 1h$ ha& "h# l$1#(" l##l( - Dia:etes

In(ulin-&#%#n&#n" &ia#"#( +.%# I $r 'hil&h$$&-$n(#"> i( lin*#& "$ '$n(um%"i$n $) &air. %r$&u'"( E%i&#mi$l$0i'al ("u&i#( $) ari$u( '$un"ri#( (h$1 a ("r$n0 '$rr#la"i$n #"1##n "h# u(# $) &air. %r$&u'"( an& "h# in'i&#n'# $) in(ulin-&#%#n&#n" &ia#"#( #(#ar'h#r( in !2 )$un& "ha" a (%#'i)i' &air. %r$"#in (%ar*( an au"$immun# r#a'"i$n, 1hi'h i( #li##& "$ # 1ha" &#("r$.( "h# in(ulin-%r$&u'in0 '#ll( $) "h# %an'r#a( - 'actose Intolerance

La'"$(# in"$l#ran'# i( '$mm$n am$n0 man. %$%ula"i$n( <.m%"$m(, 1hi'h in'lu&# 0a("r$in"#("inal &i("r#((, &iarrh#a, an& )la"ul#n'#, $''ur #'au(# "h#(# in&ii&ual( &$

Varun Mahajan


PGP/FW/26-8

3


n$" ha# "h# #n7.m#( "ha" &i0#(" "h# mil* (u0ar la'"$(# A&&i"i$nall., al$n0 1i"h un1an"#& (.m%"$m(, mil*-&rin*#r( ar# al($ %u""in0 "h#m(#l#( a" ri(* )$r &##l$%m#n" $) $"h#r 'hr$ni' &i(#a(#( an& ailm#n"( 4- 3ita.in D ToBicity

?$n(um%"i$n $) mil* ma. n$" %r$i&# a '$n(i("#n" an& r#lial# ($ur'# $) i"amin D in "h# &i#"
<.n"h#"i' h$rm$n#( (u'h a( r#'$minan" $in# 0r$1"h h$rm$n# r9GH> ar# '$mm$nl. u(#& in &air. '$1( "$ in'r#a(# "h# %r$&u'"i$n $) mil* 9#'au(# "h# '$1( ar# %r$&u'in0 uan"i"i#( $) mil* na"ur# n##r in"#n&#&, "h# #n& r#(ul" i( ma("i"i(, $r in)lamma"i$n $) "h# mammar. 0lan&( +h# "r#a"m#n" r#uir#( "h# u(# $) an"ii$"i'(, an& "ra'#( $) "h#(# an& h$rm$n#( ha# ##n )$un& in (am%l#( $) mil* an& $"h#r &air. %r$&u'"( P#("i'i&#( an& $"h#r &ru0( ar# al($ )r#u#n" '$n"aminan"( $) &air. %r$&u'"( 5- Healt 9oncerns of Infants and 9ildren

Mil* %r$"#in(, mil* (u0ar, )a", an& (a"ura"#& )a" in &air. %r$&u'"( ma. %$(# h#al"h ri(*( )$r 'hil&r#n an& l#a& "$ "h# &##l$%m#n" $) 'hr$ni' &i(#a(#( (u'h a( $#(i"., &ia#"#(, an& )$rma"i$n $) a"h#r$('l#r$"i' %lau#( "ha" 'an l#a& "$ h#ar" &i(#a(# +h# P#&ia"ri'( r#'$mm#n&( "ha" in)an"( #l$1 $n# .#ar $) a0# n$" # 0i#n 1h$l# '$1( mil*, a( ir$n &#)i'i#n'. i( m$r# li*#l. $n a &air.-ri'h &i#" ?$1( mil* %r$&u'"( ar# #r. l$1 in ir$n I) "h#. #'$m# a maj$r %ar" $) $n#( &i#", ir$n &#)i'i#n'. i( m$r# li*#l. ?$li' i( an a&&i"i$nal '$n'#rn 1i"h mil* '$n(um%"i$n n# $u" $) ##r. )i# ai#( (u))#r( )r$m '$li' P#&ia"ri'ian( l#arn#& l$n0 a0$ "ha" '$1( mil* 1a( $)"#n "h# r#a($n W# n$1 *n$1 "ha" r#a(")##&in0 m$"h#r( 'an ha# '$li'*. ai#( i) "h# m$"h#r( ar# '$n(umin0 '$1( mil* +h# '$1( an"i$&i#( 'an %a(( "hr$u0h "h# Varun Mahajan


PGP/FW/26-8

5


m$"h#r( l$$&("r#am in"$ h#r r#a(" mil* an& "$ "h# a. A&&i"i$nall., )$$& all#r0i#( a%%#ar "$ # '$mm$n r#(ul"( $) mil* '$n(um%"i$n, %ar"i'ularl. in 'hil&r#n A r#'#n" ("u&. al($ lin*#& '$1( mil* '$n(um%"i$n "$ 'hr$ni' '$n("i%a"i$n in 'hil&r#n #(#ar'h#r( (u00#(" "ha" mil* '$n(um%"i$n r#(ul"#& in %#rianal ($r#( an& (##r# %ain $n &#)#'a"i$n, l#a&in0 "$ '$n("i%a"i$n Mil* an& &air. %r$&u'"( ar# n$" n#'#((ar. in "h# &i#" an& 'an, in )a'", # harm)ul "$ .$ur h#al"h ?$n(um# a h#al"h)ul &i#" $) 0rain(, )rui"(, #0#"al#(, l#0um#(, an& )$r"i)i#& )$$&( in'lu&in0 '#r#al( an& jui'#( +h#(# nu"ri#n"-&#n(# )$$&( 'an h#l% .$u m##" .$ur 'al'ium, %$"a((ium, ri$)lain, an& i"amin D r#uir#m#n"( 1i"h #a(# an& 1i"h$u" "h# h#al"h ri(*(

The Indian "ar#et /or Health & .ellness Foods In&ia( Na"i$nal %$li'i#( 1i"h r#0ar&( "$ "h# #'$n$m.,A0ri'ul"ur#,ural D##l$%m#n" an& &air. an& Mil* in&u("r. ar# "h# maj$r (#'r#"( )$r "h#ir (u''#(()uln#(( in "h# &air. in&u("r. In In&ia %#$%l# 1h$ ar# in$lin0 1i"h %$li'. ma*in0 ar# 1#ll #&u'a"#& %#$%l# an& "h#. ha# $"h "h#$r#"i'al an& %ra'"i'al *n$1l#&0# a$u" "h# In&u("r. mar*#" '$ul& 1i"n#(( hi0h 0r$1"h $#r "h# n#@" &#'a&# ey %actors DriAin> te Healt & )ellness %oods Market in India

+h# mar*#" )$r h#al"h an& 1#lln#(( )$$&( (h$1( ("r$n0 %$"#n"ial in In&ia A num#r $) )a'"$r( (u'h a( ri(in0 in'$m#(, urani7a"i$n an& a (hi)" "$1ar&( %a'*a0#& )$$&( i( ("r$n0l. &riin0 "hi( mar*#" in "h# '$un"r.: Risin> inco.es+

#al GDP in In&ia ha( 0r$1n a" m$r# "han 84 %#r annum in %a(" 5 .#ar( Whil# a (l$1&$1n i( #@%#'"#& $#r n#@" 2 "$  .#ar(, In&ia 1ill '$n"inu# "$ # am$n0(" "h# )a("#(" 0r$1in0 #'$n$mi#( a'r$(( "h# 1$rl& Hi0h#r in'$m#( '$ul& # #@%#'"#& "$ &ri# (hi)"( in &i#"ar. %a""#rn( )r$m a(i' (u(i("#n'# )$$&( "$ m$r# alu# a&&#& )$$& 'a"#0$ri#( li*# HBW %r$&u'"( Varun Mahajan


PGP/FW/26-8


5!

#r:ani@ation+

In 26, ar$un& 284 $) In&ian %$%ula"i$n r#(i&#( in uran ar#a( an& "h#(# l##l( ar# #@%#'"#& "$ r#a'h 24 . 22 ;rani7a"i$n an& 0r$1in0 in'$m#( ar# #@%#'"#& "$ ha# an im%a'" $n li)#(".l#( an& #@%$(ur# "$ %a'*a0#& )$$&( +h# ri(in0 n##& )$r '$n#ni#n'#, al$n0 1i"h "h# ri(# $) li)#(".l# &i(#a(#( '$ul& "ri00#r hu0# &#man& )$r h#al"h an& 1#lln#(( %r$&u'"( "ift toards packa>ed foods+

+ra&i"i$nall., "h# In&ian '$n(um#r ha( (h$1n a %#n'han" )$r )r#(h )$$&( +hi( i( an $u"'$m# $) "h# '$n#n"i$nal r$l# $) "h# In&ian h$u(#1i)#, hi0h %ri'# $) %a'*a0#& )$$&(, (i0ni)i'an" aria"i$n( in "a("#( an& %r#)#r#n'#( an& %$$r %#n#"ra"i$n $) r#)ri0#ra"$r( an& mi'r$1a# $#n( H$1##r, 1i"h "h# "ran()$rmin0 r$l# $) "h# In&ian 1$man, &imini(hin0 'ulinar. (*ill( an& u(. li)#(".l#(, &#man& )$r %a'*a0#& )$$&( in In&ia i( 0r$1in0 ("r$n0l., 'r#a"in0 "h# r#ui(i"# %la")$rm )$r HBW %r$&u'"( Gr$1"h $) %a'*a0#& )$$&( ha( al($ ##n ai&#& . %h#n$m#nal 0r$1"h $) $r0ani7#& r#"ail 5 -34 ?AG> $#r "h# %a(" 5 .#ar( r0ani7#& r#"ail )$rma"( ha# %r$i&#& #nhan'#& i(iili". '$u%l#& 1i"h hi0h#r aailaili". $) (h$r"#r (h#l)-li)# an& 'hill#& %r$&u'"( +h# (har# $) $r0ani7#& r#"ail in $#rall )$$&( an& 0r$'#ri#( mar*#" in In&ia ha( m$#& )r$m l#(( "han 54 in 2 "$ ar$un& 4 in 28 an& i( #@%#'"#& "$ r#a'h 8-!4 . 2!5 A''#(( "$ a&an'#& %a'*a0in0 "#'hn$l$0i#( li*# r#"$r" %a'*a0in0, "#"ra %a'*(, (mar" )r#(h #"' ha( #nal#& l$n0#r (h#l) li#(, an& #""#r Pr$&u'" &i("riu"i$n, %r$i&in0 a )ur"h#r "hru(" "$ %a'*a0#& )$$&( '$n(um%"i$n in In&ia 'ar>e #nderno;rised op;lation+

A lar0# %ar" $) In&ia ("ill r#main( un&#r n$uri(h#&, #(%#'iall. in rural ar#a( an& m##"in0 a(i' nu"ri"i$n l##l( i( "h# )ir(" 'hall#n0# +.%i'al nu"ri"i$nal &#)i'i#n'i#( a))#'"in0 "h# rural %$%ula"i$n in'lu&# Ir$n, I$&in# an& Vi"amin A Vari$u( 0$#rnm#n" #))$r"( ar# )$'u(#& "$1ar&( %r$i&in0 "h#(# a(i' nu"ri"i$n n##&( an& 'r#a"in0 a a(i' h#al"h'ar# in)ra("ru'"ur#

Varun Mahajan


PGP/FW/26-8


52

Increasin> reAalence of 'ife "tyle Diseases+

Gr$1in0 in'$m#( an& )a("#r %a'# $) li#( ha# ha& a ("r$n0 im%a'" $n li)#(".l#( $) "h# uran %$%ula"i$n Wi"h m$r# (#&#n"ar. liin0, hi0h#r 1$r* ("r#((, ri(in0 %$llu"i$n l##l( an& 0r$1in0 '$n(um%"i$n $) unh#al"h. )a(" )$$&, li)#(".l# &i($r&#r( / &i(#a(#( ar# 0ainin0 %r$min#n'# in In&ia <$m# $) "h# 1i&#l. #@%#ri#n'#& &i($r&#r( in'lu&# $#(i"., h#ar" &i($r&#r( an& &ia#"#( Wi"h 0r$1in0 '$n'#rn( a$u" li)#(".l# &i(#a(#(, uran '$n(um#r( ar# (h$1in0 in'r#a(in0 %r#)#r#n'# $) l$1-)a", l$1-(u0ar / 'ar$h.&ra"# an& l$1 'h$l#("#r$l %r$&u'"( +hi( '$ul& l#a& "$ an in'r#a(#& &#man& )$r (u'h %r$&u'"( 9;rrent 'andscape of te Healt & )ellness %oods Market in India

+h# "$"al mar*#" )$r h#al"h an& 1#lln#(( )$$&( in In&ia 1a( 1$r"h ar$un& IN !33 9illi$n ;<=2 9illi$n> in 2!!, 0r$1in0 a" a ?AG $) 24 &urin0 28-2!! +h# mar*#" lar0#l. '$n(i("( $) h#al"h )$$& &rin*(, i$&i7#& (al", ir$n )$r"i)i#& i('ui"( an& )$r"i)i#& #&il# $il( H#al"h )$$& &rin*( ha# ##n )$'u(#& $n 0#n#ral nu"ri"i$nal n##&( $) 0r$1in0 'hil&r#n 1hil# (al" an& ir$n-)$r"i)i#& i('ui"( ha# #'$m# ma(( %r$&u'" (#0m#n"( &ri#n . nu"ri#n" &#)i'i#n'i#( an& (u%%$r" "hr$u0h ari$u( 0$#rnm#n" %$li'i#( E&il# $il(, #in0 an in"#0ral $) "h# "ra&i"i$nal In&ian &i#" 1i"h a '$nn$"a"i$n $) #in0 harm)ul )$r 'ar&ia' h#al"h, ha# (h$1n a num#r $) %r$-h#ar" %r$&u'"( #in0 laun'h#& an& a''#%"#& . "h# In&ian '$n(um#r( HBW %r$&u'"( 1i"hin #&il# $il( '$n("i"u"# %r$&u'"( 1i"h 'laim( $) hi0h#r '$n"#n" $) h#al"hi#r $il( $r 1i"h hi0h#r '$n"#n" $) $m#0a- an& / $r $m#0a-6 )a"". a'i&( mar*#" in 28 <$. ##ra0#( h$1##r ha# ##n mu'h (l$1#r a( "h#. (u))#r )r$m "h#ir un%ala"al# "a("#( &#(%i"# aailaili". $) a num#r $) )la$r#& arian"(

Varun Mahajan


PGP/FW/26-8


5

Forti1cation o/ Dair $roducts in India 9;rrent "cenario

Varun Mahajan


PGP/FW/26-8

53


In '$n"ra(" "$ "h# Am#ri'an an& Eur$%#an mar*#"(, "h# In&ian &air. (#'"$r 'urr#n"l. ha( a #r. li""l# %r#(#n'# in "h# HBW mar*#" Whil# m$r# "han 84 $) "h# %a'*a0#& mil* ($l& in In&ia i( #i"h#r (*imm#& $r "$n#&, i" i( n$" ($l& $n a l$1-)a" '$n"#n" %la")$rm u" ra"h#r a" l$1#r %ri'# "han 1h$l# mil* #@"ra'"#& )a" i( u(#& . &air. %la.#r( )$r ma*in0 ari$u( alu# a&&#& &air. %r$&u'"(> M$(" $) "h# "ra&i"i$nal h#al"h an& 1#lln#(( %r$&u'"( ($l& "hr$u0h "h# &air. (#'"$r ar# r#%r#(#n"#& . %r$'#((#& &air. %r$&u'"( (u'h a( mal" ##ra0#( #0 H$rli'*(> an& In)an" nu"ri"i$nal %r$&u'"( ?#r#la'> +h# %#n#"ra"i$n $) $"h#r &air. %r$&u'"(, h$1##r, ("ill r#main( n#0li0il# in "h# In&ian mar*#" In r#'#n" .#ar( h$1##r, a num#r $) &i))#r#n" HBW %r$&u'"(, ha# ##n laun'h#& $#r "h# la(" )#1 .#ar( 1i"h "h# )$ll$1in0 r#%r#(#n"in0 ($m# n$"al# #@am%l#(: ro:iotics+

+h# %$%ulari". $) %r$i$"i'( i( ra%i&l. in'r#a(in0 in In&ia 1i"h all maj$r &air. manu)a'"ur#r( hain0 laun'h#& Pr$i$"i' %r$&u'"( in "h# '$un"r. +h# In&ian Pr$i$"i' )$$&( mar*#" i( 'urr#n"l. 1$r"h IN !2 9illi$n ;<= 2 Milli$n> 1i"h i"( %#n#"ra"i$n in "h# 'ur& mar*#" ra%i&l. in'r#a(in0 %ortified Tea+

Hin&u("an ;nil##r ha( r#'#n"l. laun'h#& 9r$$* $n& <#ha"man& +#a, a "#a )$r"i)i#& 1i"h mi'r$nu"ri#n"( an& "ar0#"#& "$1ar&( "h# l$1 in'$m# %$%ula"i$n 1hi'h (u))#r( )r$m nu"ri"i$nal &#)i'i#n'i#( A%ar" )r$m 9r$$*# $n& <#ha"man&, +#a ran&( '$n"ainin0 "ul(i an& $"h#r h#ral( al($ )in& %$%ulari". in "h# '$un"r. %ortified Milk+

N#("l# in 28 laun'h#& i"( N#(i"a %r$-h#ar" mil* 9ran& +hi( mil* 1a( )$r"i)i#& 1i"h $m#0a  an& "h# '$m%an. 'laim( "ha" i" 'an h#l% '$n(um#r( mana0# "h#ir 'h$l#("#r$l l##l( +h# %r$&u'" 'laim( "$ '$n"ain 84 l#((#r )a" u" a" IN 3 ;<= > %#r li"r# i( %ri'#& n#arl. &$ul# "ha" $) %lain mil* Varun Mahajan


PGP/FW/26-8


55

%ortified o>;rts+

Himala.a In"#rna"i$nal, In&iaJ( )ir(" )r$7#n )$$& '$m%an. 1hi'h #@%$r"( i"( %r$&u'"( "$ N$r"h Am#ri'a ha( al($ laun'h#& l$1 )a" i"amin )$r"i)i#& #al )rui" .$0hur"( in

"h# In&ian mar*#" Dan$n#, "h# 1$rl&( l#a&in0 &air. %r$&u'"

(u%%li#r ha( al($ arri#& in In&ia 1i"h i"( ran0# $) )$r"i)i#& %lain an& )la$ur#& .$0ur"( SDan$n# Dahi

A-areness & Acceptance Le2els o/ Regulations & "ar#eting

Re>;latory %ra.eork

+h# In&ian &air. in&u("r. ha( 0r$1n an& &i#r(i)i#& #n$rm$u(l. in "h# la(" )#1 .#ar( +$ #n(ur# "h# %r$%#r &##l$%m#n" an& 0r$1"h $) "hi( in&u("rial (#'"$r, "h# G$#rnm#n" $) In&ia ha( in("i"u"#& ari$u( la1( an& r#0ula"i$n( +h# G$#rnm#n" $) In&ia ha& %r$mul0a"#& "h# Mil* an& Mil* Pr$&u'" r&#r MMP> in !2 a)"#r &#-li'#n(in0 "h# &air. (#'"$r in !! A''$r&in0 "$ "hi( $r&#r, an. %#r($n $r &air. %lan" "ha" han&l#( m$r# "han !, Li"#r( $) mil* %#r &a. $r 5 M#"ri' +$n( $) mil* ($li&( %#r .#ar n##&( "$ # r#0i("#r#& 1i"h "h# r#0i("#rin0 au"h$ri". (#l#'"#& . "h# ?#n"ral G$#rnm#n" +h# main %ur%$(# $) "hi( $r&#r i( "$ in'r#a(# "h# (u%%l. $) liui& mil* $) a '#r"ain uali". )$r '$n(um%"i$n . "h# 0#n#ral %uli' an& main"ain "hi( l##l I" i( al($ u(#& "$ r#0ula"# "h# %r$&u'"i$n, %r$'#((in0 an& &i("riu"i$n $) mil* an& mil* %r$&u'"( (u'h a( u""#r, 'r#am an& 'h##(# #'$0ni7in0 "h# n#'#((i". )$r (ui"al# am#n&m#n"( in "h# Mil* an& Mil* Pr$&u'" r&#r $) !2 )$r a )a("#r %a'# $) 0r$1"h in "h# &air. (#'"$r, "h# 0$#rnm#n" ha( %a((#& am#n&m#n"( )r$m "im# "$ "im# +hi( ha( ma&# "h# Mil* an& Mil* Pr$&u'" r&#r m$r# li#ral an& &air. #n"r#%r#n#ur )ri#n&l. ?urr#n"l., "h#r# i( n$ r#("ri'"i$n $n "h# (#""in0 u% $) n#1 'a%a'i"i#( Varun Mahajan


PGP/FW/26-8

56


<$m# $) "h# )#a"ur#( $) "h# n#1 am#n&m#n"( ar# a( )$ll$1(: +h# %r$i(i$n $) a((i0nin0 mil* (h#&( ha( ##n &$n# a1a. 1i"h +h# r#0i("ra"i$n un&#r MMP-2 n$1 '$#r( (ani"ar., h.0i#n#, uali". an& )$$& (a)#". +h# %r$i(i$n $) #@amina"i$n $) &air. %lan" ha( ##n ma&# )l#@il# +h# %r$i(i$n "$ 0ran" r#0i("ra"i$n in  &a.( ha( ##n r$u0h" &$1n "$ 35 &a.( +h# %$1#r $) r#0i("ra"i$n $) <"a"# r#0i("#rin0 Au"h$ri". ha( ##n rai(#& )r$m $n# la*h Li"#r( %#r &a. LLPD> "$ "1$ la*h Li"#r( %#r &a. N$ li'#n(# i( r#uir#& )$r (#""in0 u% a &air. %r$j#'" in In&ia nl. a m#m$ran&um ha( "$ # (umi""#& "$ "h# <#'r#"aria" )$r In&u("rial A%%r$al(

 an& an

a'*n$1l#&0m#n" i( "$ # $"ain#& H$1##r, a ?#r"i)i'a"# $) #0i("ra"i$n i( n#'#((ar. un&#r "h# Mil* an& Mil* Pr$&u'"( ?$n"r$l r&#r MMP> !2 (oAern.ent InitiatiAes

IntensiAe Dairy DeAelop.ent "ce.e

+h# $j#'"i# $) "hi( ('h#m# i( "$ #nhan'# mil* %r$&u'"i$n an& im%r$# "h# #n"ir# &air. (u%%l. 'hain . %r$i&in0 )inan'ial ai&( an& "#'hni'al in%u"( +hi( ('h#m# i( "ar0#"#& )$r "h# n$n-$%#ra"i$nal )l$$&, hill. an& a'*1ar& ar#a( 9#n#)i'iari#( ar# rural mil* %r$&u'#r(

Varun Mahajan


PGP/FW/26-8

5


Im%l#m#n"in0 a0#n'i#( ar# ("a"# &air. )#&#ra"i$n( an& &i("ri'" mil* uni$n( Pa""#rn $) a((i("an'# i( !4 0ran" in ai& 1i"h a ma@imum all$'a"i$n $) IN  Milli$n %#r &i("ri'" A 4 l$an an& 4 a(i( $) )un&in0 'an # %r$i&#& "$ %lan"( "ha" ha# $#r 2, Li"#r( $) mil* %r$'#((in0 'a%a'i". %#r &a. +hi( ('h#m# ha( alr#a&. ##n a&$%"#& . ! Milli$n )arm )amili#( an& ha( ##n in("rum#n"al in $r0ani7in0 a$u" 26,888 illa0# l##l Dair. ?$$%#ra"i# <$'i#"i#( in 2 &i("ri'"( a'r$(( In&ia Mil* 'hillin0 'a%a'i". $) ! Milli$n Li"#r( %#r &a. an& %r$'#((in0 'a%a'i". $) 23 Milli$n Li"#r( %#r &a. ha# ##n 'r#a"#& un&#r "hi( ('h#m# !ssistance to cooperatiAe sce.e+

+h# $j#'"i# $) "hi( ('h#m# i( "$ r#i# "h# (i'* &air. '$$%#ra"i# uni$n( a" "h# &i("ri'" l##l an& '$$%#ra"i# )#&#ra"i$n( a" ("a"# l##l( +hi( ('h#m# ha( ##n im%l#m#n"#& "hr$u0h ("a"# 0$#rnm#n"( . ("a"# &air. )#&#ra"i$n( an& &i("ri'" mil* uni$n( +h# 0ran"( ar# %r$i&#& "hr$u0h NDD9 Na"i$nal Dair. D##l$%m#n" 9$ar&> A((i("an'# in "h# )$rm $) 0ran" in "hi( ('h#m# i( n$" m$r# "han "h# a''umula"#& l$((#( $) "h# '$$%#ra"i# an& iaili". a'hi##m#n" (h$ul& # 1i"hin  .#ar( 3 r#haili"a"i$n %r$%$(al( $) mil* uni$n( ha# ##n a%%r$#& . "h# 0$#rnm#n" "hr$u0h "hi( ('h#m# "ill &a"# "tren>tenin> Infrastr;ct;re and 9lean Milk prod;ction "ce.e+

+h# $j#'"i# $) "hi( ('h#m# i( "$ %r$m$"# 'l#an mil* %r$&u'"i$n an& "h# 'r#a"i$n $) Varun Mahajan


PGP/FW/26-8

58


n#'#((ar. in)ra("ru'"ur# )$r i" +ar0#" #n#)i'iari#( $) "hi( ('h#m# ar# )arm#r m#m#r( $) %rimar. &air. '$$%#ra"i# ($'i#"i#( +hi( ('h#m# i( im%l#m#n"#& "hr$u0h ("a"# 0$#rnm#n"( an& . ("a"# &air. )#&#ra"i$n( an& &i("ri'" mil* uni$n( Pa""#rn $) )un&in0 i( in "h# ra"i$ $) 5:25 )$r %ur'ha(# an& in("alla"i$n $) ul* mil* '$$l#r( a" illa0# l##l Ar$un& ,368 )arm#r( ha# ##n "rain#& un&#r "hi( ('h#m#, !62 ul* mil* '$$l#r( 1i"h a "$"al 'hillin0 'a%a'i". $) 2! Milli$n Li"#r( %#r &a. ha# ##n in("all#& an& 886 #@i("in0 la$ra"$ri#( ha# ##n ("r#n0"h#n#& ational ro>ra. for cattle and :;ffalo :reedin>

+h# $j#'"i# $) "hi( %r$0ram i( 0#n#"i' u% 0ra&a"i$n . rin0in0 all r##& al# )#mal#( am$n0 'a""l# an& u))al$ un&#r $r0ani7#&

r##&in0 "hr$u0h

ar"i)i'ial

in(#mina"i$n $r na"ural (#ri'# $) hi0h uali". ull( +hi( %r$0ram i( im%l#m#n"#& "hr$u0h ("a"# animal hu(an&r. &#%ar"m#n" an& ari$u( )r$7#n (#m#n an*( in "h# ("a"# 9entral %odder "ce.e

+h# $j#'"i# $) "hi( ('h#m# i( "h# %r$m$"i$n $) )$&&#r 'ul"ia"i$n an& animal )##& %r$'#((in0 9#n#)i'iari#( ar# )arm#r( a" illa0# l##l Im%l#m#n"a"i$n $) "hi( ('h#m# i( "hr$u0h )$&&#r &##l$%m#n" '#n"#r(

Varun Mahajan


PGP/FW/26-8

5


+hi( ('h#m# in$l#( %r$m$"in0 )$&&#r 'ul"ia"i$n, 0ra((lan& &##l$%m#n" an& (#""in0 u% $) )$&&#r l$'* ma*in0 uni"( a" "h# illa0# l##l Dairy 3ent;re 9apital %;nd "ce.e

+h# $j#'"i# $) "hi( ('h#m# i( "$ %r$ m$"# #n"ur#( in "h# &air. (#'"$r 9#n#)i'iari#( in'lu&# $"h uran an& rural in#("$r( Im%l#m#n"a"i$n i( "hr$u0h NA9AD A((i("an'# i( %r$i&#& "$ an*al# %r$j#'"( 1i"h 5 4 in"#r#(" )r## l$an '$m%$n#n" En"r#%r#n#ur ha( "$ '$n"riu"# !4 (##& am$un" an& arran0# 34 l$an )r$m "h# l$'al an* +h# 0$#rnm#n" $) In&ia %r$i&#( a 54 in"#r#(" )r## l$an +h# 0$#rnm#n" (u(i&i7#( "h# in"#r#(" '$m%$n#n" $) "h# l$an i) "h#r# i( a r#0ular r#%a.m#n" Deli Milk "ce.e

+h# $j#'"i# $) "hi( ('h#m# i( "$ (u%%l. 1h$l#($m# mil* "$ "h# 'i"i7#n( $) D#lhi a" a r#a($nal# %ri'#( +h# ini"ial in("all#& 'a%a'i". $) D#lhi Mil* <'h#m# 1a( )$r %r$'#((in0/%a'*in0 $) ar$un&  Milli$n Li"#r( %#r &a. 1hi'h ha( n$1 in'r#a(#& "$ 5 Milli$n Li"#r( %#r &a. +h# D#lhi Mil* ('h#m# 1a( in'urrin0 l$((#( &u# "$ ($m# $%#ra"i$nal in#))i'i#n'. 1hi'h ar# 'urr#n"l. #in0 l$$*#& a)"#r . "h# 0$#rnm#n"

Varun Mahajan 


PGP/FW/26-8  a>e 1C4 off 14

6

“Indian Dairy, Market Report & forecasts till 2017” ational Dairy lan

+h# $j#'"i# $) "hi( ini"ia"i# i( "$ in'r#a(# "h# mil* %r$&u'"i$n "$ ar$un& !8 Milli$n M#"ri' +$n( annuall. . 22!-22 Enhan'in0 mil* %r$&u'"i$n in maj$r mil* %r$&u'in0 ar#a(, an& ("r#n0"h#nin0 an& #@%an&in0 in)ra("ru'"ur# )$r %r$&u'"i$n Pr$'#(( Im%l#m#n"in0 a0#n'. i( NDD9 +hi( %lan al($ %r$%$(#( "$ rin0 654 $) "h# (ur%lu( mil* %r$&u'#& un&#r "h# $r0ani7#& (#'"$r )$r %r$'ur#m#n" a( a0ain(" "h# %r#(#n" 4 D;ties

In&ia, "ra&i"i$nall. ha( main"ain#& hi0h "ari))( an& im%$r" r#("ri'"i$n( $n &air. i"#m( +h# a(i' &u"i#( ar# l#i#& 1hil# im%$r"in0 %r$&u'"( in"$ In&ia an& "h#(# in'lu&#: *asic d;ty+

+h# G$#rnm#n" $) In&ia '$n(i&#r( "h# a(i' im%$r" &u". a( "h# main l#. +hi( &u". 'an #i"h#r # a %#r'#n"a0# ra"# a%%li#& "$ "h# alu# $) "h# 0$$&( alu#& a" '$(", In(uran'# an& Fr#i0h" ?IF>> $r a (%#'i)i' ra"# a(#& $n uni" $) m#a(ur#m#n" !dditional d;ty of c;sto.s+

Al($ *n$1n a( '$un"#railin0 &u". i" i( 'al'ula"#& $n "h# a((#((al# alu# $) im%$r"( %lu( "h# a(i' 'u("$m( &u". +hi( i( #uial#n" "$ "h# ra"# $) #@'i(# &u". "ha" 1$ul& ha# ##n 'har0#& ha& "h# im%$r"#& i"#m ##n manu)a'"ur#& in In&ia Ed;cation 9ess+

+hi( i( 'har0#& a( a %#r'#n"a0# $) all &u"i#( an& "a@#( l#i#& . "h# '#n"ral 0$#rnm#n" Varun Mahajan


PGP/FW/26-8


6!

#@'#%" "h# a&&i"i$nal &u". $) 'u("$m( "pecial additional d;ty+

+hi( &u". i( l#i#& $n "h# "$"al alu# $) 0$$&(, '$m%u"#& a( "h# alu# a" ?IF, al$n0 1i"h "h# a(i' 'u("$m( &u". an& "h# a&&i"i$nal &u". $) 'u("$m( A%ar" )r$m "h#(# )$ur &u"i#(, a&&i"i$nal l#i#( (u'h a( an"i&um%in0 &u"i#( an& (a)#0uar& &u"i#( ma. al($ # a%%li#& I" ma. # n$"#& "ha" a" %r#(#n" a&&i"i$nal &u". $) 'u("$m( an& (%#'ial a&&i"i$nal &u". ar# nil )$r man. %r$&u'"( Distri:;tion & 'o>istics

+h# 'hann#l( )$r &i("riu"in0 &air. %r$&u'"( ar. a(#& $n "h# ".%# $) %r$&u'"( im%$r"#& in"$ In&ia +h# im%$r"#r ("$r#( %#ri(hal#( an& $"h#r %r$&u'"( "ha" r#uir# r#)ri0#ra"i$n in a '$l& ("$ra0# )a'ili". ;(uall. "h# '$l& ("$ra0# i( r#n"#&, al"h$u0h ($m# im%$r"#r( ha# "h#ir $1n 1ar#h$u(#( #ui%%#& 1i"h '$l& ("$ra0# +h# im%$r"#r "h#n (#ll( "h# %r$&u'"( "$ (##ral r#0i$nal &i("riu"$r( 1h$ in "urn &i("riu"# "$ "h# r#"ail ("$r#( an& in("i"u"i$n( In '#r"ain 'a(#( "h# im%$r"#r &ir#'"l. (#ll( "$ "h# r#"ail ("$r#( Mana0in0 "h# "ran(%$r"a"i$n an& l$0i("i'( '$("( ha( #'$m# in'r#a(in0l. ("ra"#0i' an& '$m%l#@ )$r "h# im%$r"#r( an& &i("riu"$r( ?$n"ain#r han&lin0 an& '$l& ("$ra0# )a'ili"i#( ar# aailal# a" all maj$r %$r"( A)"#r "h# '$n"ain#r 1i"h im%$r"#& &air. %r$&u'"( arri#( a" "h# %$r", "h# ("an&ar& )$rmali"i#( n##& "$ # '$m%l#"#& #)$r# "h#. ar# 'l#ar#& )$r )ur"h#r "ran(%$r"a"i$n . "h# im%$r"#r +h#r# i( ($m# #i&#n'# $) &#la.( in "h# 'u("$m( 'l#aran'# %r$'#((#( an& "h# 'l#aran'# $) a '$n(i0nm#n" a" an In&ian %$r" "a*#( a$u" ! &a.(, $n an a#ra0# A)"#r $"ainin0 'l#aran'# )r$m "h# %$r"(, "h# im%$r"#r 0#n#rall. "ran(%$r"( "h# 0$$&( "$ 1ar#h$u(#( l$'a"#& n#ar "h#ir '#n"ral $%#ra"i$n( ?$n(i0nm#n"( ar# "h#n "ran(%$r"#& "$ "h# &i("riu"$r( in "h#ir r#(%#'"i# l$'a"i$n( an& "h#. in "urn &i(%a"'h "h# %r$&u'"( "$ "h# r#"ail $u"l#"( Varun Mahajan


PGP/FW/26-8

62


Strategies /or "ar#et Entr Manu)a'"ur#r( 1h$ ar# %lannin0 "$ #n"#r "h# In&ian &air. mar*#" (h$ul& *##% "h# )$ll$1in0 %$in"( in"$ '$n(i&#ra"i$n: Pr$&u'"( "ha" 'an # #@%$r"#& )r$m "h# '$un"r. $) $ri0in Dair. %r$&u'"( "ha" ar# in &#man& a "hr#(h$l& l##l> in In&ia ?urr#n" &#man& $lum# an& alu#> )$r "h# (#l#'"#& %r$&u'"( an& "h#ir )u"ur# 0r$1"h %$"#n"ial ?$m%#"i"i$n )r$m $"h#r #@%$r"in0 '$un"ri#( an& %ri'in0 L$'al "a("#( an& %r#)#r#n'#( L$'al &i("riu"i$n (.("#m( an& '$mm#r'ial %ra'"i'#( ("r#n0"h( an& limi"a"i$n( La1( $) "h# lan&

Tar>et Markets

Maj$r mar*#"( )$r im%$r"#& &air. %r$&u'"( in In&ia ar# "h# lar0# m#"r$( (u'h a( Ahm#&aa&, ?h#nnai, ?$'hin, 9an0al$r#, H.&#raa&, $l*a"a, Mumai, N#1 D#lhi an& Pun# +h#r# i( al($ a (i0ni)i'an" &#man& in $"h#r 'i"i#( (u'h a( 9huan#(1ar, 9h$%al,

?$ima"$r#,

?han&i0arh, ai%ur, Lu'*n$1, Na0%ur,

Va&$&ara an&

Vi(ha*ha%a"nam I" i( al($ im%$r"an" "$ "ar0#" maj$r "$uri(" &#("ina"i$n( "ha" a""ra'" $#r(#a( i(i"$r(, (u'h a( G$a, #rala an& aja("han A( im%$r"#& &air. %r$&u'"( ar# in'r#a(in0l. #in0 u(#& . %r#mium r#("auran"( an& h$"#l(, a (#%ara"# ("ra"#0. n##&( "$ # 1$r*#& $u" "$ r#a'h "h#

Varun Mahajan


PGP/FW/26-8

6


&#'i(i$n ma*#r( in "h#(# h$"#l(

,e Dri2ers & Challenges

DriAers

India is te )orld?s 'ar>est rod;cer & 9ons;.er of Dairy rod;cts

n# $) "h# i00#(" &ri#r( $) "h# &iar. in&u("r. in In&ia i( "h# )a'" "ha" &air. %r$&u'"( ha# "ra&i"i$nall. ##n a maj$r %ar" $) "h# In&ian &i#" In&ia "$&a. i( $"h "h# lar0#(" %r$&u'#r an& '$n(um#r $) &air. %r$&u'"( in "h# 1$rl& Dair. %r$&u'"( (u'h a( mil*, 0h##, 'ur&, %an##r, 'h##(#, *h$.a ar# #@"#n(i#l. u(#& in In&ia "$ ma*# (1##"(, m#al(, ##ra0#( #"' Wh#"h#r I"( "h# m$rnin0 "#a r#a*)a(", lun'h $r &inn#r  &air. %r$&u'"( )$rm an in"#0ral %ar" $) "h# In&ian &i#" Dair. %r$&u'"( ar# n$" $nl. u(#& in "ra&i"i$nal In&ian r#'i%#( u" ar# n$1 al($ #in0 in"r$&u'#& in 1#("#rn r#'i%#( in $r&#r "$ 'u("$mi7# "h#m a( %#r In&ian "a("#( F$r in("an'#, %an##r, a &air. %r$&u'" '$n(um#& ui"# %$%ularl. in In&ia i( #in0 in"r$&u'#& in 1#("#rn )$$&( (u'h a( Pi77a( 9ur0#r( #"' H;>e 9ons;.er *ase 9o;pled it Risin> !ffl;ence

A( "h# (#'$n& lar0#(" %$%ula"#& '$un"r. in "h# 1$rl&, In&ia %r$i&#( a hu0# '$n(um#r a(# )$r &air. %r$&u'"( M$r#$#r, "h# r#al GDP in In&ia ha( 0r$1n a" a r$u(" %a'# in "h# %a(" )i# .#ar( +h# ("r$n0 0r$1"h in "h# '$un"r.( #'$n$m. ha( l#& "$ a '$n"inu$u( in'r#a(# in "h# %#r 'a%i"a in'$m# l##l( A( "h# &#man& )$r &air. %r$&u'"( i( in'$m# #la("i', a '$n"inu$u( in'r#a(# in &i(%$(al# in'$m#( ha( in'r#a(#& "h# &#man& )$r &air. %r$&u'"( in "h# '$un"r. Increasin> Instit;tional & Retail *;siness

Dri#n . a $$min0 #'$n$m. an& ri(in0 in'$m#(, "h# )$$& r#"ail u(in#(( in In&ia ha( 1i"n#((#& a ra%i& 0r$1"h in "h# %a(" )#1 .#ar( 9$"h l$'al an& )$r#i0n '$m%ani#( ha# #("ali(h#& a num#r $) r#("auran"(, )$$& j$in"(, 'a)T (h$%( an& i'#-

Varun Mahajan


PGP/FW/26-8


63

'r#am %arl$r( #"' a'r$(( "h# '$un"r. +hi( ha( 0i#n a i0 $$(" "$ "h# $u" $) h$m#C '$n(um%"i$n $) &air. %r$&u'"( +h# (har# $) "h# $r0ani7#& mar*#" ha( al($ in'r#a(#& (i0ni)i'an"l. in r#'#n" .#ar( r0ani7#& r#"ail )$rma"( ha# %r$i&#& '$n(um#r( an #nhan'#& i(iili". '$u%l#& 1i"h a lar0#r aailaili". an& ari#". $) &air. %r$&u'"( In a&&i"i$n "h# $r0ani7#& mar*#" i( %la.in0 a maj$r r$l# in "h# laun'h an& inn$a"i$n $) num#r $) alu# a&&#& &air. %r$&u'"( 9allen>es

Milk rod;ctiAity Re.ains Hi>ly Inefficient in te 9o;ntry

Al"h$u0h, In&ia ha( "h# lar0#(" $in# %$%ula"i$n in "h# 1$rl&, "h# %r$&u'"ii". $) In&ian 'a""l# 8 *0/annum> i( (i0ni)i'an"l. l$1#r '$m%ar#& "$ "ha" $) Eur$%#an ?$un"ri#( an& "h# ; +h# main "#'hni'al '$n("rain"( "$ in'r#a(in0 mil* .i#l&( ar# "h# inaili". $) &air. )arm#r( "$ )##& 'a""l# a&#ua"#l. "hr$u0h$u" "h# .#ar '$u%l#& 1i"h %$$r uali". $) &air. animal( Ar"i)i'ial In(#mina"i$n (#ri'#( )$r r##&in0 #""#r 'a""l# r##& al($ ha( a limi"#& r#a'h 1i"h 'urr#n" '$#ra0# $) $in#( a" $nl. 34 M$r#$#r mil* %r$&u'#r( in In&ia &$ n$" )$ll$1 0$$& h.0i#ni' %ra'"i'#( 1hil# mil*in0 Mil'h animal( ar# mil*#& u(in0 han&( in m$r# "han 54 $) 'a(#( in("#a& $) a mil*in0 ma'hin# +hi( r#(ul" in %$$r uali". $) ra1 mil* r#'#i#& a" "h# &air. %lan" InadeF;ate Infrastr;ct;re & %acilities

P$$r r$a&( an& in#))i'i#n" "ran(%$r" in)ra("ru'"ur# ha( l#& "$ an in#))i'i#n" %r$'ur#m#n" (.("#m in "h# '$un"r. M$r#$#r, "h# %r#(#n" &i("riu"i$n n#"1$r* ha( i"( limi"a"i$n $"h in "#rm( $) r#a'h an& 'a%a'i". La'* $) "ran(%$r" in)ra("ru'"ur#, '$l& 'hain )a'ili"i#( ul* '$$l#r(, 'hillin0 '#n"#r(> an& r#)ri0#ra"#& #hi'l#( ha# r#("ri'"#& "h# r#a'h $) uali". &air. %r$&u'"( "$ lar0#r "$1n( +h# %#r'#n"a0# $) mil* han&l#& . "h# $r0ani7#& (#'"$r 'an # im%r$#& )ur"h#r i) "h#(# Varun Mahajan


PGP/FW/26-8

65


$""l#n#'*( ar# r#($l#& H$1##r, &air. '$m%ani#( ar# r#lu'"an" "$ ma*# u%)r$n" in#("m#n"( in in)ra("ru'"ur# $1in0 "$ '$n'#rn( $n r#"urn $n in#("m#n"( 'ar>e "cale reAalence of !d;lterated rod;cts

A" man. %la'#(, mil* i( (uj#'"#& "$ a&ul"#ra"i$n #)$r# i" r#a'h#( "h# &air. +h$u0h "h# )i0ur#( ar# n$" "$$ hi0h U54> "h# i((u# i( $) 0r#a" '$n'#rn )r$m a '$n(um#r (a)#". %$in" $) i#1 +h# )$rm( $) a&ul"#ra"i$n in'lu&# a&&i"i$n $) 1a"#r, mi@in0 $) 'au("i' ($&a in mil* "$ ma(* "h# a'i&i"., an& a&ul"#ra"i$n 1i"h animal )a" "$ in'r#a(# "h# )a" '$n"#n" $) "h# mil* A&ul"#ra"i$n i( m$r# '$mm$n in N$r"h In&ia a( "h# '$$%#ra"i# ("ru'"ur# i( n$" a( ("r$n0 in N$r"h In&ia a( '$m%ar#& "$ W#(" an& <$u"h In&ia P$$r '$$%#ra"i# ("ru'"ur# ha( l#& "$ "h# %r$li)#ra"i$n $) (mall %ria"# &air. '$m%ani#(, man. $) 1h$m &$ n$" a&h#r# "$ uali". ("an&ar&(

Varun Mahajan


PGP/FW/26-8

66


,e $laers

!.;l

Amul )$rm#& in !36, i( a &air. '$$%#ra"i# in In&ia I" i( a ran& nam# mana0#& . an a%#@ '$$%#ra"i# $r0ani(a"i$n, Gujara" ?$-$%#ra"i# Mil* Mar*#"in0 F#&#ra"i$n L"& G?MMF>, 1hi'h "$&a. i( j$in"l. $1n#& . ($m# 28 Milli$n mil* %r$&u'#r( in Gujara", In&ia Amul i( a(#& in Anan&, Gujara" an& ha( ##n an #@am%l# $) a '$-$%#ra"i# $r0ani7a"i$nJ( (u''#(( in "h# l$n0 "#rm I" i( $n# $) "h# #(" #@am%l#( $) '$-$%#ra"i# a'hi##m#n" in "h# &##l$%in0 #'$n$m. +h# Amul Pa""#rn ha( #("ali(h#& i"(#l) a( a uniu#l. a%%r$%ria"# m$&#l )$r rural &##l$%m#n" Amul ha( (%urr#& "h# Whi"# #$lu"i$n $) In&ia, 1hi'h ha( ma&# In&ia "h# lar0#(" %r$&u'#r $) mil* an& mil* %r$&u'"( in "h# 1$rl& I" i( al($ "h# 1$rl&J( i00#(" #0#"arian 'h##(# ran& Amul i( "h# lar0#(" )$$& ran& in In&ia an& 1$rl&J( Lar0#(" P$u'h#& Mil* 9ran& 1i"h an annual "urn$#r $) IN 8 9illi$n ;<= 22 9illi$n> ?urr#n"l. ;ni$n( ma*in0 u% G?MMF ha# 28 Milli$n %r$&u'#r m#m#r( 1i"h mil* '$ll#'"i$n a#ra0# $) !2 Milli$n Li"r#( %#r &a. 9#(i&#( In&ia, Amul ha( #n"#r#& $#r(#a( mar*#"( (u'h a( Mauri"iu(, ;AE, ;
Varun Mahajan


PGP/FW/26-8

6


"other Dair Fruits & 0egeta3les $2t Li%ited

M$"h#r Dair.  D#lhi 1a( (#" u% in !3 un&#r "h# %#ra"i$n Fl$$& Pr$0ramm# I" i( n$1 a (u(i&iar. '$m%an. $) a 1h$ll. $1n#& '$m%an. $) "h# Na"i$nal Dair. D##l$%m#n" 9$ar& NDD9> M$"h#r Dair. mar*#"( B (#ll( &air. %r$&u'"( un&#r "h# M$"h#r Dair. ran& li*# Liui& Mil*, Dahi, I'# 'r#am(, Dair. Whi"#n#r, ?h##(# an& 9u""#r>, Dhara ran0# $) #&il# $il( an& "h#
Varun Mahajan


PGP/FW/26-8


68

estle India 'i.ited

N#("lT In&ia i( a (u(i&iar. $) N#("lT <A $) <1i"7#rlan& N#("lTJ ("ar"#& i"( $%#ra"i$n( in In&ia in !!2 I" ("ar"#& i"( "ra&in0 1i"h In&ia a( "h# N#("lT An0l$-<1i(( ?$n&#n(#& Mil* ?$m%an. E@%$r" Limi"#&, im%$r"in0 an& (#llin0 )ini(h#& %r$&u'"( in "h# In&ian mar*#" N#("lT ma&# i"( )ir(" in#("m#n" in M$0a in !6! In !6 N#("lT #("ali(h#& i"( n#@" )a'"$r. a" ?h$la&i +amil Na&u> A" %r#(#n", N#("lT In&ia ha( %r#(#n'# a'r$(( In&ia 1i"h  manu)a'"urin0 )a'ili"i#( an& 3 ran'h $))i'#( (%r#a& a'r$(( "h# r#0i$n N#("l# In&ia Limi"#& ha( (%r#a& i"( 1in0( "$ (i0ni)i'an" ar#a( 1i"hin "h# )$$& an& ##ra0# in&u("r. I" ha( ari$u( %r$&u'"( li*# 'h$'$la"#(, in)an" )$$&, '$n)#'"i$n#r., %r#%ar#& &i(h#( an& ($ $n +h# '$m%an. %r$&u'#( 'h$'$la"#( $) ari#& "a("#(, uali"., ma*#, an& in0r#&i#n"( P$%ular 'h$'$la"# ran&( $) "h# '$m%an. in'lu&# Mil*. 9ar an& i" a" +h# ##ra0# (#'"i$n $))#r( %$%ular '$))## ran&( (u'h a( N#('a)#, an& h#al"h &rin*( (u'h a( Mil$, N#("l# Mil* an& '$n&#n(#& mil*, (u'h a( Mil*mai& Ma00i n$$&l#(, N#("l# ##ra ai"a )all un&#r "h# 'a"#0$r. $) %r#%ar#& &i(h#(, 1h#r#a( "h# la"#(" a&&i"i$n( $) N#("l# In&ia in'lu&# ($m# alu# a&&#& &air. %r$&u'"( (u'h a( N#("l# Fr#(h SnS Na"ural Dahi an& N#("l#
Varun Mahajan


PGP/FW/26-8

6


*ritannia Ind;stries 'i.ited

9ri"annia in&u("ri#( r#%r#(#n" $n# $) "h# %r#mi#r )$$& %r$&u'" '$m%ani#( in In&ia +h# '$m%an. ("ar"#& a( a (mall i('ui" '$m%an. in !82 an& n$1 ha( 0r$1n "$ a h$u(#h$l& nam# in In&ia 9ri"annia i( "h# mar*#" l#a&#r in "h# $r0ani7#& i('ui" an& a*#r. %r$&u'"( mar*#" in In&ia 9i('ui"( '$n"riu"# "$ m$r# "han 84 $) 9ri"annia( "$"al "urn$#r "h#r %r$&u'"( in'lu&# r#a& an& 'a*#( 9ri"annia &i#r(i)i#& in"$ &air. %r$&u'"( in ! 1i"h %r$'#((#& 'h##(# an& &air. 1hi"#n#r +h# %$r")$li$ 1a( #@%an&#& 1i"h "h# laun'h $) u""#r, %ur# an& )la$ur#& mil* in a(#%"i' %a'*a0#(, an& ;H+ mil* +h# '$m%an.( a*#r. %$r")$li$ '$n(i("( $) a lar0# num#r $) %$%ular ran&( #'#n"l. i" ha( laun'h#& (##ral n#1 ran&( 9ri"annia In&u("ri#( i( a %ar" $) Wa&ia Gr$u% I" ha( 0$" )$ur %r$&u'"i$n )a'ili"i#( a'r$(( In&ia +h# '$m%an. ha( 0$" 6, $u"l#"( a'r$(( In&ia an& i( #@%an&in0 i"( &i("riu"i$n n#"1$r* in rural ar#a(, 1h#r# "h# '$m%an. i( (##in0 0r$1"h in mar*#" (har#( +h# '$m%an.( main "hru(" in )u"ur# 1ill # $n a '$mina"i$n $) ran& uil&in0 an& in'r#a(in0 #))i'i#n'. $) (u%%l. 'hain E@%an&in0 "h# )$$"%rin"( $) 1ha" "h#. 'laim a( %$1#r ran&( in "h#ir %$r")$li$ 1ill '$n"inu# "$ # a *#. %ri$ri". +$ in'r#a(# "h# #))i'i#n'. $) i"( (u%%l. 'hain, "h# '$m%an. ha( '$n&u'"#& a ("u&. $n $%"imi7in0 i" an& 'urr#n"l., "h# 1$r* i( 0$in0 $n !3 (u'h %r$j#'"( Varun Mahajan


PGP/FW/26-8




Hind;stan #nileAer 'i.ited

Hin&u("an ;nil##r Limi"#& ar#ia"#& "$ H;L> )$rm#rl. Hin&u("an L##r Limi"#& i( In&ia( lar0#(" '$n(um#r %r$&u'"( '$m%an. an& 1a( )$rm#& in ! a( L##r 9r$"h#r( In&ia Limi"#& I" i( 'urr#n"l. h#a&uar"#r#& in Mumai, 1i"h a 1$r*)$r'# $) ar$un& 3!, #m%l$.##( H;L i( "h# mar*#" l#a&#r in In&ian %r$&u'"( (u'h a( "#a, ($a%(, &#"#r0#n"(, a( i"( %r$&u'"( ha# #'$m# &ail. h$u(#h$l& nam# in In&ia +h# An0l$ -Du"'h '$m%an. ;nil##r $1n( a maj$ri". ("a*# in Hin&u("an ;nil##r Limi"#& +h# '$m%an. 1a( r#nam#& in la"# un# 2 Hin&u("an ;nil##r Limi"#&C <$m# $) i"( ran&( in'lu&# 1ali". Wall( i'# 'r#am Li)#u$. Lu@ 9r##7# Liril #@$na Hamam, M$"i ($a%(, Pur#i" Wa"#r Puri)i#r, Li%"$n "#a, 9r$$*# 9$n& "#a, 9ru ?$))##, P#%($&#n" an& ?l$(# ;% "$$"h%a("# an& ru(h#(,
Varun Mahajan


PGP/FW/26-8

!


arnataka 9o6operatiAe Milk rod;cers %ederation 'i.ited

arna"a*a ?$$%#ra"i# Mil* Pr$&u'#r(J F#&#ra"i$n Limi"#& MF> i( "h# a%#@ $&. in arna"a*a r#%r#(#n"in0 &air. )arm#r(J '$-$%#ra"i#( I" i( "h# (#'$n& lar0#(" &air. '$$%#ra"i# am$n0(" "h# &air. '$$%#ra"i#( in "h# '$un"r. In <$u"h In&ia i" ("an&( )ir(" in "#rm( $) %r$'ur#m#n" a( 1#ll a( (al#( n# $) "h# '$r# )un'"i$n( $) "h# )#&#ra"i$n i( mar*#"in0 $) mil* an& mil* %r$&u'"( +h# ran& Nan&iniS i( "h# h$u(#h$l& nam# )$r %ur# an& )r#(h mil* an& mil* %r$&u'"( MF ha( ! Mil* ;ni$n( "hr$u0h$u" "h# <"a"# 1hi'h %r$'ur# mil* )r$m Primar. Dair. ?$$%#ra"i# <$'i#"i#( D?<> an& &i("riu"# mil* "$ "h# '$n(um#r( in ari$u( +$1n(/?i"i#(/ural mar*#"( in arna"a*a MF ("ar"#& in arna"a*a 1i"h "h# $r0ani(a"i$n $) Villa0# L##l Dair. ?$$%#ra"i#( in !3 1i"h "h# )inan'ial a((i("an'# )r$m W$rl& 9an*, %#ra"i$n Fl$$& II B III +h# &air. '$- $%#ra"i#( 1#r# #("ali(h#& un&#r "h# G?MMF %a""#rn in a "hr## "i#r ("ru'"ur# 1i"h "h# illa0# l##l &air. '$ -$%#ra"i#( )$rmin0 "h# a(# l##l, "h# &i("ri'" l##l mil* uni$n( a" "h# mi&&l# l##l "$ "a*# 'ar# $) "h# %r$'ur#m#n", %r$'#((in0 an& mar*#"in0 $) mil* an& "h# arna"a*a mil* )#&#ra"i$n a( "h# A%#@ 9$&. "$ '$-$r&ina"# "h# 0r$1"h $) "h# (#'"$r a" "h# <"a"# l##l ?$$r&ina"i$n $) a'"ii"i#( am$n0 "h# ;ni$n( an& &##l$%in0 mar*#" )$r mil* an& mil* %r$&u'"( i( "h# r#(%$n(iili". $) MF Mar*#"in0 mil* in "h# r#(%#'"i# juri(&i'"i$n i( $r0ani7#& . "h# r#(%#'"i# mil* uni$n(
Varun Mahajan


PGP/FW/26-8


2

Hats;n !>ro rod;ct 'i.ited

Ha"(un, a(#& in <$u"h In&ia i( "h# lar0#(" %ria"# (#'"$r &air. '$m%an. in In&ia +h# ?$m%an. i( #n0a0#& in "h# manu)a'"urin0 an& (#llin0 $) mil* an& mil* %r$&u'"( In !, Ha"(un #0an 1i"h %r$&u'in0 Arun i'#-'r#am, 1hi'h ("ill '$n"inu#( "$ # "h# m$(" %$%ular i'#-'r#am ran& in <$u"h In&ia Ha"(un ("ar"#& mar*#"in0 )r#(h mil* in %$u'h#( )r$m ! an& manu)a'"urin0 &air. in0r#&i#n"( )r$m 2 +$&a., Ha"(un i( an IN !! 9illi$n ;<= 25 Milli$n> '$m%an., li("#& in "h# Mumai <"$'* E@'han0# I"( %r$&u'" %$r")$li$ in'lu&#( mil*, i'#-'r#am, mil* %r$&u'"(, ##ra0#( an& &air. in0r#&i#n"( +h# ?$m%an.J( mil* %r$&u'"( in'lu&# Ar$*.a, Ha"(un
Varun Mahajan


PGP/FW/26-8




ality 'i.ited

ality 'td- i(

in("rum#n"al in %r$i&in0 &air. %r$&u'"( a" %ar 1i"h in"#rna"i$nal

("an&ar&( a" a #r. l$1 in%u" '$(" 1ali". Dair. In&ia> Limi"#&, In&iaJ( Pr#mi#r Dair. F$$&( ?$m%an. )$'u(#( $n uil&in0 l#a&#r(hi% %$(i"i$n( in ran&#& an& alu# a&&#& mar*#"( a'r$(( "h# &air. (#'"$r W# a" DIL )$ll$1 a #r. (im%l# %hil$($%h.: <#r# "h# n##&( $) "h# 'u("$m#r . %r$i&in0 "h#m 1ali".C Pr$&u'"( In'$r%$ra"#& in "h# .#ar !2, "h# '$m%an. i( 0r$1in0 a" a )a(" %a'# 1i"h a "urn$#r $) !53 'r$r# in 2-! an& a 0r$1"h $) 8! %#r'#n" in "h# 'urr#n" )inan'ial .#ar 1ali". L"& ha( in"r$&u'#& Pur# Gh## un&#r "h# ran& nam#- Dair. 9#(" An$"h#r Pur# Gh## arian" #@'lu(i#l. ma&# )r$m '$1( )r#(h mil* i( al($ aailal# +h# %r$&u'" ha( ma&# a '$mm#n&al# im%a'" in "h# In&ian mar*#" an& ma&# i"( %r#(#n'# )#l" in D#lhi, Punja, aja("han, an& Har.ana #"' +h# '$m%an. Pr$&u'"( in'lu&# Mil*, %ur# 0h##, '$1 0h##, Li Li"# L$1 ?h$l#("r$l Gh## , ?ur&, %an##r, ;H+ mil* , <*imm#& mil* , Dair. Mi@,In("an" &air. 'r#am#r, Pa("#uri7#& "al# u""#r, .$0hur" an& (1##" an& )la$r#& mil*

Varun Mahajan


PGP/FW/26-8


3

Foreign Trade

I.ports

+h# "$"al im%$r"( $) &air. %r$&u'"( in In&ia In 2!-!!, "h# "$"al alu# $) &air. %r$&u'" im%$r"( r#a'h#& IN 3,65 Milli$n ;<= !3 Milli$n> <*imm#& mil* an& 1h$l# mil* 'urr#n"l. r#%r#(#n" *#. 'a"#0$ri#( "ha" ar# im%$r"#& in In&ia EBports

+h# "$"al #@%$r"( $) &air. %r$&u'"( in In&ia In 2!-!!, "h# "$"al alu# &air. %r$&u'" #@%$r"( r#a'h#& IN ,8 Milli$n ;<= 83 Milli$n> <*imm#& mil*, u""#r an& 0h## 'urr#n"l. r#%r#(#n" "h# *#. 'a"#0$ri#( "ha" ar# #@%$r"#& )r$m In&ia

Varun Mahajan


PGP/FW/26-8

5


FINDIN)S AND CONCLSIONS K! D$ .$u Pur'ha(# Pur'ha(# l$'al $r ran&#& &air. %r$&u'"(/1h. %r$&u'"(/1h. I# 1$ul& .$u %r#)#r l$$(# mil*, "#a $r '$))## $r "h$(# "ha" ar# ran&#& an& %a'*#&> a> L$'al > 9ran&#& 9ran&#& '> 9$"h L$'al B 9ran&#&

%indin>s+

!4 $) "h# r#(%$n&#n"( (ai& "ha" "h#. u(#& l$'al &air. %r$&u'"( +h#. #li## "ha" l$'al mil* an& $"h#r &air. %r$&u'"( ar# m$r# %ur#, )r#(h, na"ural an& nu"ri"i$u( '$m%ar#& "$ %a'*a0#& %a'*a0#& %r$&u'"( %r$&u'"( 64 $) "h# r#(%$n&#n r#(%$n&#n"( "( (ai& "ha" "ha" "h#. u(#& ran&#& ran&#& &air. &air. %r$&u'"( %r$&u'"( +h# *#. r#a($n( %$in"#& $u" )$r u(in0 ran&#& &air. %r$&u'"( 1a( "h#ir #a(il. aailaili". aailaili". an& al($ m$r# h.0i#ni' h.0i#ni' an& una&ul"#ra"#& una&ul"#ra"#& '$m%ar#& '$m%ar#& "$ l$$(# l$$(# Mil* Mil* !!4 !!4 $) "h# r#(%$n&#n"( (ai& "ha" "h#. u(# $"h l$'al a( 1#ll a( ran&#& &air. %r$&u'"( +h#. '$n(um# l$'al %r$&u'"( 1hi'h ar# #a(il. aailal# $r #""#r "han ran&#& $n# 9oncl;sion+

84 $) "h# "$"al r#(%$n&#n"( 1#r# #i"h#r '$n(umin0 ran&#& &air. %r$&u'"( #@'lu(i#l. $r in '$njun'"i$n 1i"h l$'al %r$&u'"( +h# hi0h %#n#"ra"i$n $) ran&#& an& !4 r#(%$n&#n"( r#(%$n&#n"( (ai& "ha" "a("# 1a( "h#ir m$(" im%$r"an" 'ri"#ria 1hil# %ur'ha(in0 %ur'ha(in0 &air. %r$&u'"( %r$&u'"( +hi( 0r$u% 0i#( %r#)#r#n'# "$ "a("# $#r nu"ri"i$n an& $"h#r )a'"$r( 1hil# %ur'ha(in0 %ur'ha(in0 &air. %r$&u'"( +h# maj$ri". $) r#(%$n&#n"( r#(%$n&#n"( 34> (ai& "ha" "a("# i( "h# l#a(" im%$r"an" im%$r"an" 'ri"#ria 1hil# %ur'ha(in0 %ur'ha(in0 a &air. %r$&u'" +h#r#)$r#, +h#r#)$r#, "a("# $) &air. %r$&u'"( %r$&u'"( (i0ni)i'an"l. (i0ni)i'an"l. in)lu#n'#( in)lu#n'#( $nl. 284 %ur'ha(in0 &#'i(i$n(

Varun Mahajan


PGP/FW/26-8


6

K2> 1ha" ar# "h# im%$r"an" %$in"( "ha" .$u '$n(i&#r 1hil# %ur'ha(in0 &air. %r$&u'"( an* "h# )$ll$1in0 )r$m ! "$ 3 a(#& $n "h#ir im%$r"an'#, m$(" im%$r"an" 1ill # ran*#& ! an& l#a(" im%$r"an" 1ill # ran*#& 3> a> Pri'# >Nu"ri"i$n '> +a("# &> 9ran& %indin>s+

254 $) "h# "$"al r#(%$n&#n"( (ai& "ha" "h#. 0i# %ri'# "h# )ir(" %ri$ri". 1hil# %ur'ha(in0 &air. %r$&u'"( Pri'# 1a( "h# (#'$n& &#'i&in0 'ri"#ria )$r 34 $) "h# "$"al r#(%$n&#n"( +h#r#)$r# m$r# "han 54 &#'i(i$n( ar# (i0ni)i'an"l. in)lu#n'#& . "h# %ri'# $) "h# &air. %r$&u'"( 9oncl;sion+

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+h#r#)$r#, +h#r#)$r#, "a("# $) &air. %r$&u'"( (i0ni)i'an"l. (i0ni)i'an"l. in)lu#n'#( in)lu#n'#( $nl. 284

%ur'ha(in0 %ur'ha(in0 &#'i(i$n( &#'i(i$n(

Varun Mahajan


PGP/FW/26-8

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I.portance of *rand as a ;rcasin> %actor

34 r#(%$n&#n"( (ai& "ha" ran& 1a( "h#ir m$(" im%$r"an" 'ri"#ria 1hil# %ur'ha(in0 &air. %r$&u'"( +h#. )in& ran& a( an a((uran'# )$r "h# uali". $) "h# %r$&u'" +hi( 0r$u% i( l$.al "$ "h#ir ran&( an& n#1 %r$&u'"( )r$m "h# (am# ran&( ("r$n0l. a%%#al "$ "h#m 9ran& i( "h# (#'$n& m$(" im%$r"an" 'ri"#ria )$r !4 r#(%$n&#n"(, 1hil# i" i( "h# l#a(" im%$r"an" 'ri"#ria )$r 254 r#(%$n&#n"( +h#r#)$r#, 9ran& (i0ni)i'an"l. in)lu#n'#( ar$un& 334 %ur'ha(# &#'i(i$n $) &air. %r$&u'"( 9oncl;sion+

n "h# a(i( $) a$# )in&in0(, i" i( #i&#n" "ha" "h# Nu"ri"i$nal alu# $) "h# &air. %r$&u'"( i( "h# m$(" im%$r"an" )a'"$r 1h#n '$n(um#r( 0$ "$ %ur'ha(# &air. %r$&u'"( Nu"ri"i$n hi0hl. in)lu#n'#( ar$un& 64 $) "h# %ur'ha(# &#'i(i$n( Pri'# $) "h# &air. %r$&u'" i( "h# (#'$n& m$(" im%$r"an" &#'i&in0 )a'"$r 1hi'h hi0hl. in)lu#n'#( ar$un& 54 %ur'ha(# &#'i(i$n( )$ll$1#& . 9ran& 34> an& +a("# 284>

Varun Mahajan


PGP/FW/26-8

“Indian Dairy, Market Report & Forecasts Till 2017”

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