Indian Transformer Transformer Market
Transformer Industry Status •
Transformer industry is suffering since last 2 years with low recovery and cash loss and phase is worst then 1997-2001 phase due to higher installed capacity
•
Transformer Market is growing 10% in volumes but price recovery is lower by 15% to 20% compared with 2006-07
•
Also growth is 20% for voltage higher then 220kV like HVDC 765kV & Reactors tha hatt is wher ere e Tierr-1 1 pl pla ayer ge gett be bettter rec eco overy
•
2013 will see small recovery as pent up demand for 220kV and below will increase and market will grow by 15% , prices should improve by 3% point
Capacity & Demand Contribution pts 200
Loss Zone
Demand
Capacity
•Capacity is 280000 MVA 300000
Profit Zone
Loss Zone
180
Capacity
160
250000 200000
•Demand is 200000 Demand MVA
140
150000 M V A
x e 120 d n I
100000
100
•Addition of 50 % +
80 60 prior to 94-95
50000
0 1994-95 1996-97 1998-99 2000-01 2002-03 2004-05 2006-07 2008-09 2010-11 2011-12 2013-14 2015-16 Note – Index taken with with base of Prior 94-96 years, Source IEEMA
Additional capacity of 50% Is the trigger
Movement of Material Cost & Sales Price & Contribution Sales Price (Comparison)
Material cost (Comparison)
Contibution Points
200
Expected to improve In 2013-14 by %
180
160 x e
140 d n I
•33
•13
120
100
•Price drop is 20%+ thus shrinking contribution contributio n to avg. 16% or less
80
60
While Material cost has increase by 7%, 7%, the Sales price has come down 20%, this explains present crisis of industry. industry.
Identical graph, when Demand & Capacity & Contributions seem together Sales price (Comparison)
Material cost (Comparison)
Profit Zone
Loss Zone 160
Contribution pts
Demand
Capacity
Loss Zone/BE or marginal profit Capacity
140 x e d n I
Demand
120
100
80
60 prior to 94-95
1994-95
1996-97
1998-99
2000-01
2002-03
2004Note -05 –2Index 006-0taken 7 20with 0ith 8-0base 9 20of10Prior -11 94-96 2011-years, 12 20Source 13-14 IEEMA 2015-16 w
This will trigger action from the industries in year year 2012-13 and in
2014-15, which will be a)Capacity reduction b)Cost cutting c)Bett
Manufacturers Across India India Technical Associates, Uttaranchal , Accurate Transformers, Uttaranchal Kerala Electrical & Allied Engg.
Rajasthan Transformers & Switchgears , Delhi
EFG
PME, UP
Danish Private Limited
•Uttaranchal
Kotsons, UP East India Udyog,
ABB
•Rajasthan
Transformers & Rectifiers
Mirzapurr Elec Electrica tricall Ind •Uttar Pradesh Mirzapu •Delhi
Voltamp Transformer AREVA T&D
•Gujarat
•Madhya Pradesh
•West Bengal
Tesla T ransforme Limited Crompton Greaves BHEL
Bharat Bijlee
•Orissa
EMCO Kirloskarr Pow Kirloska Power er Equipment Ltd
•Maharashtra
Alfa Transformers Ltd Orissa Transformers Ltd
High Volt Electricals
•Andhra Pradesh Universal Transformers
•Karnataka
Southern Power Equipment Company
Aarkay Aar kay Trans Transform formers ers
Vijaii Elec Vija Electric tricals als Pan-Electro Technic Enterprises
Kamath Kama th Trans Transform formers ers
•Tamil Nadu Transformers &
Andrew Yule & Co
•Kerala
The Thana Electric Supply Company Venkateswara Venkate swara Elec Electric trical al Industries (p) ltd
Marson's Marso n's Limit Limited ed RTS Power Corporation
Competitor Market Matrix Power Transformer Market Segmentation PGCIL KV Ranges 765 kV Total 400kV Total Reactors Total
NTPC+ Large IPP
STATE UTILITY
Units
MVA
Total
Units
MVA
Total
Units
MVA
Total
Units
20
270
5400
20
270
5400
10
270
2700
10
10
500
5000
10
270
2700
10400
30
2700
10 10
30
8100
10
24
315
7560
14
270
3780
48
315
15120
6
500
3000
10 10
315
3150
6
500
3000
10560
24
6930
54
30 30
80
2400
5
80
400
10
120
1200
5
120
600
3600
10
600
15
40 6
100
6 10
80
600 100
1000
1200
Grand Total (MVA)
10
1000
26160
10
40
68
160
10880
20
200
4000
40
50
2000
114
100
11400
1200
242
MVA
Total
270
2700
10
2700
10
2700
15
270
40
10
160
16
270
Units
MVA 270
To 27 27
2700
25
56
28280
40
50
2000
30
50
20
100
2000
50
15
20 35
15
80
1200
240
50
12000
100
50
50
30
50
1500
60
63
3780
50
40
20
200
40
8000
50
20
10
30
50
1500
54
16
864
44
10
440
100
10
10
132kV & 66kV
Total
18120
INDUSTRY
1000
220kV
Total
IPP renewable part
45
2700
19930
628
26584
75684
0
0
7400 to 9000 MVA MV A
300
90
20850 to 25000 MVA MV A
Total production for MPT & LPT is around 175,000MV 175,000MVA A + Imports around
Competitor Focus by End User Segmen •Production by end User (MVA) Prolec EMCO Voltamp GE
AREVA REVA
ABB
Siem Siemen enss
IMP
Kano Kanoha harr
Tech Asso
8750
36 3600
40 4000
500
400
0
600
11 11200
840
300
3750
1600
800
3000
2400
3150
4500
9800
840
2250
750
6250
1200
800
750
800
0
600
2800
420
1800
3375
1800
6250
1600
2400
750
600
350
300
1400
700
9000
7500
3000
25000 8000
8000
5000
4000
3500
6000
28000 28 280
MVA
BBL
Vijai
T& R
CEN UTILITY
550
1100
25 2500
900
375
SEB
6050
6600
4000
4500
1500
EPC
2200
2200
2000
1800
INDUSTRIAL
2200
1100
1500
PROD
11000 11 11000 10 10000
TELK
BHEL
CG L
Tier-1 players players like AREV AREVA, Siemens, ABB ABB etc., etc ., concentrate on o n Central Utilities.
Whereas Tier 2 players like BBL, Vijay, T&R, EMCO concentrate on SEB
BHEL and CGL are prominent in both Central and State Utilities
Indian Transformer Transformer Market Transforme Tra nsformerr Market, Market, India – 250, 250,000M 000MV VA
REC, 36,000, 14%
Oil DT, 29,000, 12% Oil PT, 175,000, 70%
Dry type, 10,000, 4%
Indian Transformer Transformer Market Power Transformer Market, India – 175,000 MVA+ MVA+ 20,000 Import + 20,000 MVA export
Cental 25%
Industrial 21%
EPC 15% SEBs 39%
SEB’ SEB’s s 400kV 400kV,,
(State Utilities) are 40% of the market 765kV are 42% of the th e market
Centrall Utility – 43,000 MVA Centra MVA Others 10%
Power Transformer Market -170,000MVA
TELK 7%
Areva 21%
CGL 20%
State Utilit Utility y - 70,000 70,000MV MV
ABB 8%
T&R 6%
Siemens 9%
BHEL 26%
Techasso 5% Kanohar 4% IMP 5%
Other 7%
Others 24%
BBL 6% Voltamp Siemens 10% 7%
Vijai 11%
BBL 7% Vijai 8%
Areva 18%
EMCO 5%
BBL 10%
EPC – 29,000 MV MVA A
Others 18%
Kirloskar 6%
ABB,
CGL 14%
Areva 6% EMCO T&R 8% 7%
Indust In dustrial rial – 35,00 35,000 0 MVA MVA Prolec GE 5% ABB 5%
BHEL 16%
CGL 20%
CGL 14%
T&R
BHEL 10% Areva 22%
Voltamp 8%
Siemens, BHEL, CGL, ALSTOM ALSTOM focus on central utility & Industria
765kV - 24,000M 24,000MV VA BHEL 10%
T&R 10%
Areva 22%
400kV - 40,000 40,000MV MVA A Vijay 5%
Chinese 20%
TELK 5%
CGL 25%
Siemens 15% 765kV 16%
132kV 32%
220kV 220k V - 40,0 40,000MV 00MVA A Others 15%
400kV
CGL 8%
BHEL 13% Vijay 10%
Emco T&R BBL 9% 8% 9%
TELK 5%
Areva 15%
400kV 26%
220kV 26% Others 10%
132kV & 66kV - 50,000M 50,000MVA VA Techasso 4%
Areva 6%
IMP 7%
Transformer Market Market – 170,000 MVA MVA •Power Transformer
Kanohar 5% Voltamp 4%
Areva 9%
CGL 17% ABB* 15%
BHEL 17%
ABB* 13%
IMP 5%
Others 11%
BHEL 8% TELK Kanohar 6% 7% Emco Vijay 9% 10% BBL T&R 10% 10%Voltamp 7%
& 765kV market is i s covered by ABB, AREV AREVA, A, Siemens, CGL, T&R
Distribution Transformer Matrix (by MVA) Total MV MVA A – 10000MV 10000MVA A
Total MV MVA A – 29000 MVA MVA
Voltamp Voltamp
Distribution Transformer Transformer Matrix Total Value Value – $M680
Total MV MVA A – 39000MV 39000MVA A
Competitor’s Production & Revenue 35000
Own Consumption and Central Focus
Sales to other 30000 EPC 25000 Own System consumption 20000 Industry
Mainly State Focused
15000 10000
State
5000 Central
Range Own production
0
BHEL
CG L
Areva
ABB
Siemens
28000
2 25 5000
21000
10000
8000
Outsourced (MVA)
MPT 500, DT 500
Total Sales (MVA)
29000
Nil
L&T
11300
10500
Em E mco
11000 9000
MPT MPT MPT MPT 800, DT 800, DT - 2000, DT 4000, DT 200 500 -500 - 1000
25000 22 22000
Vijai
5000
Nil
Nil
T& R
BBL
10000 10000
Nil
Nil
11000 90 9000 1 00 0000 10000
Ka Kanohar T ec ech As A ss
Prolec GE Kirl Kirlosk oskar ar Adit Aditya ya
Vo Voltamp
IM IMP
7500
5000
4000
3500
3000
2400
2000
Nil
Nil
Nil
Nil
Nil
Nil
Nil
7500
5000
4000
3500
3000
2400
2000
Notes - ABB, Siemens Siemens – When HVDC order comes, comes, own system becomes major part, Aditya Produces Produces 1000 1000 MVA for CGL
Siemens has EPC, the own consumption is around 3000MVA , they procure 2500MVA from outside
ABB having order for HVDC from their own EPC 3000MVA, they procure 2500MVA from outside
Areva has EPC, the own consumption is around 4000MVA , they procure 2500MVA from outside
L&T procure 4000MVA from outside + 5000MVA smaller EPC very competitive = 16500MVA
Thank you very much
