DISCUSS THE IMPORT I MPORTAN ANCE OF O F OPERA OPER ATIONS MANAGEMENT MANAGEM ENT IN ANY ORGANISATION OF YOUR CHOICE. To be able produce professional managers capable of fulfilling strategic roles within business and government enterprises the need for the practice of operations management cannot be forgone. Operations management is very important in business operations since it forms the heart of the organisat organisation ion by b y controlling controlling the system of operation. operation. Operations management management deals with with the design, design, operati operation, on, and improv improveme ement nt of the systems systems that that create create and delive deliverr a firm’ firm’ss prima primary ry produc products ts and servic services. es. Like Like marketi marketing ng and finance finance,, operati operations ons managem management ent is a functional field of business with clear management responsibilities. Guinness Ghana limited is a company in which produces produces alcoholic alcoholic and nonalcoholic nonalcoholic beverages such as Guinness Guinness and Malta Guinness respectively. respectively. In a business entity like Guineas Ghana limited the use of operations management is very necessary in every fabric of the company’s activities. Guinness Ghana Limited uses operations management to ensure and sustain efficiency and effectiveness in the organisation. Efficiency in Guinness Ghana is concerned with how well resources such as human expertise and inputs are put in use irrespective of the purpose for which they were deployed in the company. The company through through its activities activities ensures that the primary primary objective for its establishment establishment to make profits and maximize shareholders value is realized. The company reduces its cost of production by ensuring ensuring that that tangibl tangiblee and intangi intangible ble resour resources ces are not over stretche stretched d or wasted wasted in the organisation. This is a situation where the company carries out effectively its objectives to be the market market leader leader using using minimu minimum m resour resources ces to achieve achieve maximum maximum output output.. The measur measures es of effectiveness and efficiency in Guinness Ghana leads to labour productivity, yield, capacity fill working capital utilization and the efficiency of production systems. Guinness Ghana Limited also makes good use of its products and services management through through operations operations management. management. Product Product (or service) management management includes includes a wide range of management activities, ranging from the time that there's a new idea for a product to eventually provide ongoing support to customers who have purchased the new product. Every organization conducts conducts product management, management, whether whether it's done intentionally intentionally or unintention unintentionally ally.. Guinness Guinness Ghana through this module provides a wide overview of considerations in developing and managing its product. How a product is developed or managed depends very much on the nature of the organization and its products, Guinness Ghana uses it core competences in the areas of
manufacturi manufacturing, ng, branding, branding, marketing marketing through through wholesale wholesale and retail retail outlets outlets to gain competitive competitive advantage in the market place. Quality Quality management is also a very important important aspect of operations operations management in every organisation. Guinness Ghana is very critical about its products developed for the customer in the market place. Quality management is crucial to effective operations management, particularly continuous continuous improvement improvement to match the consumers taste and preference at all times. times. More recent advancements in quality, such as benchmarking and total quality management, outsourcing and reengineerin reengineering g have resulted in advancements advancements to operations operations management in Guinness Guinness Ghana Limited. The company through its reengineering and benchmarking activities has always earned the leadership in the market. Benchmarking serves as a first class internal auditing process which the company uses to diagnose its weaknesses and identify ways of turning them into strength to increase itscustomer base in the market place. Managem Management ent Contro Controll and Coordin Coordinati ating ng Functi Function on cannot cannot be forgon forgonee in operati operations ons management management especially in a company like Guinness Ghana Limited. Management control control and coordi coordinat nation ion includes includes a broad broad range range of activi activitie tiess to ensure ensure that that the company company’’s goals goals are cons consis iste tentl ntly y bein being g met met in an effe effect ctiv ivee and effi effici cient ent fash fashio ion. n. Basi Basica call lly y, orga organi niza zati tiona onall coordination and control is what the company uses to take a systematic approach to figuring out if it is actually doing what it wanted to be doing or not. Some of the major approaches to the company company’’s organi organizat zation ional al control control and coordi coordinat nation ion includ includee product product evaluat evaluation ion,, produc productt distribution, advertising and promotion, sales and service and product development. For instance, product distribution in Guinness Ghana is done through retailers and other small distribution outlets organized by the company to ensure that its products reaches the consumer within an arms length. The company also uses advertisements as a major instrument to reach the customer and reorient the perception of customers about its products. In this increasingly expanding and competitive competitive marketplace, marketplace, the company ensures ensures its products products and services are prominently prominently in the minds minds of their their custom customers ers and client clients. s. This occurs occurs as a result result of ongoing ongoing advert advertisi ising ng and promotion by the company. company. Facilities management is also a necessary function and its importance on operations management for Guinness Ghana is needed. Effective operations management in the company’s activities depends on a great deal of effective management of facilities, such as buildings, compute computerr syste systems, ms, signage signage,, lightin lighting g and plants plants and machin machinery ery.. Facili Facilitie tiess managem management ent in Guinness Ghana is very important since the company may be engaged in a batch or mass production depending on the demand circumstances on the market. In a case high demand which
could necessitate higher or mass production, facilities facilities needs to be managed in producing large large quantities of products which must be standardized to meet the market demand at specific period. Well managed facilities like plants and machinery in the company help in production speed, lower per unit cost, ease of manufacture and control and the efficiency in the company’s production process. Inventory control and management is one importance of operations management that Guinness Ghana limited uses in its operations. Managing and controlling the inventory of the company is very critical. Innovative methods, such as Just-in-Time inventory control, are some of the major instruments instruments used by the company to save costs and move products and services services to customers more quickly. quickly. Generally the importance of operations management on businesses is embedded in every aspect of the organisations activities and therefore has critical role to play in ensuring that organisations achieve their objectives and goals. Reference: Business for Higher Awards, 2nd edition (Martin Coles, Rod Harris, Dave Needham). www.wikipedia.org/ www.wikipedia.org/ operations_ management. www.operationsmanagement.com com.. ADOFO_MINTAH ISAAC ACCOUNTING 400.
Protégée
Facilities Management (managing facilities, offices, buildings, signage, lights, etc.)
Costs can be substantial to store and move inventory..
Advertising and promotion of products and services are often some of the most under-rated activities by new business owners. Many people strongly believe that if they build it, buyers will come.
etc. etc. Note Note that that differ different ent people people might might even even have differ different ent categor categoriza izatio tions ns for the activi activitie tiess described below. below. NOTE: Nonprofit organizations often provide services in the form of "programs", rather than "products" -- although the services from the programs are certainly "products" to groups of clients. Therefore, readers from nonprofit organizations might be better served to read the following guide:
Operations management also helps the management of the bank to forecast accuracy of custom customers ers purchase. purchase. Over Over here here the company company should should be able able to predic predicts ts the future future return returnss accurately, shd be able to determine and estimate the no. of sim cards to be boght by consumers in two or three yrs. Also know how their customer base can grow to and deliver quality good services at all times. Operations management seeks to continue the development of fan milk supply chain. Fan milk ensures effective supply of ice cream to ther various depot and other retailers engaged in the distribution of ice creams. in to retailers in
Fan milk milk Ghana Ghana limite limited d also also use operat operation ionss manageme management nt to produc producee good quality quality products that meets customer saticfaction at all times.
activities that that ought to be done, the entity its primaty primaty aim
