TERM PAPER On
Research methodology
PACT Topic- I M PACT
OF WAGES ON EM PLOYEE PLOYEE SATI SATI SF ACTI ON
Submitted to:Mr.Vishwas Chakranarayan
Submitted by: Name – Name – FARAZ FARAZ ALAM Roll no: - RS (1901) B-35 Registration no: - 10906032
MBA 193(LSM)
ACKNOWLEDGEMENT
I feel immense pleasure to give the credit of my term paper not only to one individual as this work is integrated effort of all those who are concerned with it. I want to owe my thanks to all those individuals who guided me to move on the track. This report entitled I
sincerely
IMPACT OF WAGES ON EMPLOYEE SATISFACTION
express
my
gratitude
and
lot
of
thanks
to
MR.
VISHWAS
CHAKRANARAYAN for helping me me in completing my my Term paper paper and give me me ideas for doing my job and making it a great success. I would like to express my deep sense of gratitude to staff of LOVELY SCHOOL OF MANAGEMENT who introduced me to the subject and under whose guidance I am able
to complete my project
CONTENTS:-
1) INTRODUCTION TO THE TOPIC 2) OBJECTIVES OF THE STUDY 3) LITERATURE REVIEW 4) HYPOTHESIS FORMULATION 5) RESEARCH METHODOLOGY 6) NATURE 6) NATURE OF SAMPLING 7) STEPS IN SAMPLING DESIGN 8) TOOL OF THE STUDY- QUESTIONNAIRE 9) SELECTING A MEASUREMENT SCALE 10)
ANALYSIS OF DATA AND RESULTS
11) CONCLUSIONS 12) BIBLIOGRAPHY
Introduction
IMPACT OF WAGES ON EMPLOYEE SATISFACTION
The efficiency wage theory predicts that higher levels of wages lead to higher levels of productivity by employees. Expanding this to an ―efficiency compensation theory‖ as in Meyer et al. (2001) implies that a well-constructed compensation package will enhance productivity through attraction of higher levels of talent, increased effort, and reduced turnover. In general, relative to companies with less-satisfactory compensation packages, employees who are well-satisfied with their compensation package (and work environment) should be expected to generate greater levels of productivity. The result for shareholders, therefore, should be relatively higher levels of return. The purpose of my study is to determine whether ―s ―satisfied‖ employees – that that is, employees who indicate (collectively) that their company is an excellent one to work for, lead to increased wealth for shareholders. shareholders. Employee satisfaction may arise from a number of sources including a high level of wages, excellent company provided benefits (e.g., educational offerings/reimbursements, offerings/reimbursements, health care, on-site childcare, counseling ser-vices, etc.), opportunities for withincompany mobility, and an innovative or creative work environment. Each of these offerings is costly to the firm, however. Indeed, prior research has indicated that while some policies may enhance shareholder wealth, others, at best, may not benefit shareholders, and, in some instances may reduce share-holder wealth. For example, Levine (1992) and Wadhwani and Wall (1992) find a positive correlation between wages and productivity, productivity, implying greater levels of wages lead to enhanced productivity. Jones and Murrell (2001) find that firms named to Working Mother magazine‘s list of ―Americas ―Americas Most Family-Friendly Family-Friendly Companies‖ for the first time have a positive and significant mean abnormal return during the announcement period. The Working Mother criterions for inclusion are relative wages, advancement opportunities for women, on-site childcare, and other family-friendly benefits. Thus, market participants infer that these companies‟ companies‟ employees are more productive than those in other firms. Perry-Smith and Blum (2000) find that companies with greater levels of
family-friendly policies exhibit higher levels of product quality, increases in market share, and increases in profits. On the other hand, Meyer, et al. (2001) find that, while policies such as leave of absence to care for family members and adoption benefits increase profitability, more common benefits such as on-site childcare and job sharing negatively affect profits. Also, Filbeck (2001) finds a significantly negative mean abnormal return to the announcement of inclusion on Mother Jones magazine‘s ―20 Better Places to Work.‖ This list includes companies that are environment-friendly, environment -friendly, provide innovative benefits, and have satisfied employees. Filbeck (2001) also finds that these firms do not perform significantly better than a matched sample of firms in the calendar year following the announcement.1 To further investigate the relation between employee satisfaction and shareholder wealth, we examine the announcement effect and post-announcement post-announcement returns of a group of companies named to Fortune to Fortune magazine‘s ―100 Best Companies to Work For‖ list for the years 1998-2000. 1998 -2000. Firms named to the 1998 list are examined by Chan, Gee and Steiner (2000) over the year prior to the list announcement. Using a variety of performance measures, they find that firms on the list have better relative performance prior to the list announcement. In our study, we find no evidence of abnormal returns surrounding the announcement of inclusion on the list. Overall, during the year fol-lowing inclusion on the list, firms outperform matched firms on average. Interestingly, however, this result holds only for those firms named to the 1999 list. In fact, further examination shows that only those firms that appear on both the 1998 and the 1999 list exhibit superior stock returns for the eleven months following release of the 1999 list. Interventions aimed at altering employee satisfaction with compensation systems take many forms. In particular, job evaluation has become a popular method for determining organizational compensation compensation levels. The goal of this procedure is to develop an internally consistent job hierarchy in order to achieve a pay structure acceptable to both management and labor. One of the most common methods of conducting job evaluation involves determining a set of compensable factors, numerically scaling them, assigning weights in terms of their relative importance, and then applying them to a set of jobs based on a job analysis. analysis. This process process has been termed the point the point method of method of job evaluation. A key, but often implicit, goal of this method is to enhance employee perceptions of pay satisfaction and pay fairness. However, we could find no empirical studies documenting this effect in the research literature. To address this deficiency, the present study examines, in a quasi-experimental field study, the extent to which participation in the job
evaluation process during a compensation system implementation influences pay satisfaction. To provide an understanding of why participation may influence pay satisfaction, we briefly review the job evaluation and fairness and participation literatures.
Job Evaluation Job evaluation is a ―generic term for a set of procedures that attempt to measure the organizational value or worth of a job for the purpose of scientifically establishing wage and salary rates‖ (Doverspike, (Doverspike, Carlisi, Barrett, & Alexander, 1983, 1983, p. 476). While others others define job evaluation in slightly different ways, all focus on systematic procedures that establish differences among jobs for the purpose of determining pay (e.g., Hahn & Dipboye, 1988; Hornsby, Smith, & Gupta, 1994; McCormick, 1979; Milkovich & Cogill, 1984; Schwab, 1985). In addition to providing a measure of organizational worth, job evaluation is also designed to gain agreement about a wage structure (Milkovich & Cogill, 1984). That is, another focus of job evaluation is to ―rationalize and gain acceptability‖ for the manner in which wages are distributed (Munson, 1963, p. 60). One key index of the acceptability of a job evaluation system is pay satisfaction. As Carey (1977) notes, ―if pay is to satisfy employees — and and that is what salary administration is all about — — then then each pay rate must be established with at least some consideration for the views of the people the people in and around the job‖ (p. 32). As an outcome of the job evaluation process, however, pay satisfaction has long been neglected in organizational research, with most of the recent attention focused on pay satisfaction dimensionality and not its determinants (e.g., Judge Judge & Welbourne , 1994). Few studies have examined examined pay satisfaction as a result of pay intervention and change programs (Hene- man, 1985). This gap in the literature is unfortunate since understanding the determinants of pay satisfaction may lead to improved compensation system design and implementation (Gerhart & Milkovich, 1992).
Fairness and Participation Because compensation decisions are particularly salient and important to employees, the process by which they are made is likely to influence employee employee satisfaction. A number of different strategies have been developed to minimize the negative consequences that often accompany hierarchical decision making. One class of techniques utilize participative decision making where employees become involved by participating in the decision making process (Neuman, Edwards, & Raju, 1989). The psychological dynamics dynamics
that underlie these interventions can be understood within a procedural justice framework. This perspective focuses on the procedures or processes used to make decisions and their relative fairness (Folger & Greenberg, 1985; Greenberg, 1987, 1990a). It thus concerns how decisions are made. While different criteria of procedural justice have been discussed (see Greenberg, 1990a, for an overview), all conceptualizations include aspects of participation and involvement. These two elements are critical to perceptions of fairness, particularly when allocation decisions are made (Barrett-Howard (Barrett-Howard & Tyler, 1986). The potential importance of procedural fairness for compensation systems was noted by Folger and Greenberg (1985), although they focused only on systems that either provide information (open pay systems) or choice (cafeteria-style benefit plans). That is, they did not discuss instances where individuals were actually involved in the process of changing a compensation system. Milkovich and Newman (1993), however, suggest that the manner in which a pay decision is made may be as important as the actual decision. Support for this comes from research showing that perceptions of procedural justice contribute significantly to pay satisfaction (Folger & Konovsky, 1989). It appears that the opportunity to express one‘s opinion, regardless of actual influence over the decisions made, enhances perceptions of procedural justice (Tyler, Rasinski, & Spodick, 1985), and involvement in the process seems to satisfy the desire to have one‘s opinion considered. As a result, including important stakeholders in the job evaluation process may increase perceptions of fairness and pay satisfaction because it allows them to have a voice in the design of the pay plan, even if they ultimately have little direct control over the final pay levels assigned.
Objectives of the study
The objectives of the study are as follows – follows – 1) To know the impact of wages paid to employees by their organizations on their satisfaction level.
2) There is a need to understand how the workers react to the company‘s program and policies of the organization.
3) The need of the organaization to know what are the various requirement and expectation of the workers and various problems that the workers face in working place . 4) The need of the organization to know the extent of dependability of employees on monetary and non-monetary benefits.
5) One of the primary reasons for evaluating employee satisfaction is to identify problems and try to resolve them them before they they impact on organization organization operations. operations.
Literature Review
JOB SATISFACTION Job satisfaction describes how content an individual is with his or her job. The happier people are within their job, the more satisfied they are said to be. Job satisfaction is not the same as motivation, although it is clearly linked. Job design aims to enhance job satisfaction and performance; methods include job rotation, job enlargement and job enrichment. Other influences on satisfaction include the management style and culture, employee involvement, empowerment and autonomous work groups. Job satisfaction satisfaction is a very important attribute which is frequently measured by organizations. The most common way of measurement is the use of rating scales where employees report their reactions to their jobs. Questions relate to rate of pay, work responsibilities, variety of tasks, promotional opportunities the work itself and co-workers. Some questioners ask yes or no questions while others ask to rate satisfaction on 1-5 scale (where 1 represents "not at all satisfied" and 5 represents "extremely satisfied").The concept of job satisfaction traditionally has been of great interest to social scientists concerned with the problems of work work in an industrial industrial society. A number number of consequences consequences have been shown shown to result from job satisfaction/dissatisfaction. Despite the large number of studies that have dealt with these issues, however, there has been little accumulation of knowledge.
DEFINITION Job satisfaction has been defined as a pleasurable emotional state resulting from the appraisal of one‘s job; an affective reaction to one‘s job; and an attitude towards one‘s job. Job Satisfaction is the favorableness or un-favorableness with which the employee views his work. It expresses the amount of agreement between one‘s expectation of the job and the rewards that the job provides. Job Satisfaction is a part of life satisfaction. The nature of one‘s environment of job is an important part of life as Job Satisfaction influences one‘s general life satisfaction. Job Satisfaction, thus, is the result of various attitudes possessed by an employee. In a narrow sense, these attitudes are related to the job under condition with such specific
factors such as wages. Supervisors of employment, conditions of work, social relation on the job, prompt settlement of grievances and fair treatment by employer. However, more comprehensive approach requires that many factors are to be included before a complete understanding of job satisfaction can be obtained. Such factors as employee‘s age, health temperature, desire and level of aspiration should be considered. Further his family relationship, Social status, recreational outlets, activity in the organizations etc. contribute ultimately to job satisfaction.
WHAT WORKERS NEED IN JOB SATISFACTION? Major specifics of what workers need in job satisfaction include self-esteem and identity. A significant portion of job satisfaction often comes just from the sheer fact of being employed. The compensation provided by the organization should be adequate so that employees are satisfied and motivated and finally it will reflect on the performance of their work. If work creates positive features about being employed, unemployment almost invariably lowers self-worth. Genuine job satisfaction comes from a feeling of security whereby one's performance is judged objectively by the quality of work performance rather than artificial criteria such as being related to highly placed executives or to relatives in the firm. Yet at the same time, monotonous jobs can almost shatter a worker's initiative and enthusiasm. Employees have definite needs that they feel are essential to activate as they spend their working hours and years expending their efforts on behalf of their employers.
IMPORTANCE TO BOTH WORKER AND ORGANIZATION For the organization, high levels of job satisfaction of its workers strongly suggest a workforce that is motivated and committed to high-quality performance. Increased productivity — quantity quantity and quality of output per hour worked — would would seem to be almost an automatic by-product of improved quality of workmanship. It is important to note, however, that the literature on the relationship between job satisfaction and productivity is neither conclusive nor consistent. Studies dating back to Frederick Herzberg's (1957) have shown surprisingly only a low correlation between high morale and high productivity. But this is contrary to easily formed logic that satisfied workers tend to add
more value to an organization. Unhappy employees, motivated by fear of job loss, will give 100 percent of their effort for a while, but not for very long. Though fear is a powerful motivator, it is also a temporary one. As soon the threat is lifted, the performance declines. declines. Tangible ways in which job satisfaction benefits the organization include reduction in complaints and grievances, absenteeism, turnover, and termination, as well as improved punctuality and worker morale. Job satisfaction satisfaction also appears to be linked to a healthier workforce and has been found to be quite a good indicator of longevity. Although only low correlation has been found between job satisfaction and productivity, some employers have found that satisfying or "delighting" employees is a prerequisite to satisfying or delighting customers, thus protecting the "bottom line." No wonder Andrew Carnegie is quoted as saying: "Take away my people and soon grass will grow on the factory floors. Take away my factories, but leave my people, and soon we will have a new and better factory" (quoted in Brown, 1996, p. 123). Job satisfaction and occupational success can result not only in job satisfaction but also in complete personal satisfaction.
PROMOTING JOB SATISFACTION Job satisfaction does not come automatically to business organizations. In a broad sense, the job satisfaction program needs to exist and should have activities carefully designed to achieve the intended job satisfaction goals. It must be an action program. And it should be carefully monitored monitored to ensure ensure that changes are periodically made as needed. Most large organizations now include human resource departments within their management structure. At one time human resource departments were limited to handling the acquisition of new workers. Today, however, many human resource programs take the worthwhile initiative of helping to develop complete programs of personnel practices, such as conducting research on current wage structures. Most human resource departments learn about employees through interviews, administration of insurance policies, study of legislation that deals with workers, and participation in decisions that affect employees' jobs. These activities must be carefully
designed to concentrate in a positive manner on job satisfaction so that employees feel that all the personnel activity is for their benefit. A primary reason for the emergence of labor unions during the early 1920s was to develop safety measures for working conditions and equipment. Throughout the years labor unions appear to have played an uncertain role in achieving job satisfaction. In some cases, employees join labor unions primarily because they are the only organizations that bring health insurance benefits and increased legal benefits. Sometimes union members get better vacation and retirement benefits than do nonunion members.
EMPLOYEE COMPENSATION COMPENSATION / WAGES In exchange for job performance and commitment, an employer offers rewards to employees. Adequate rewards and compensations potentially attract a quality work force, maintain the satisfaction of existing employees, keep quality employees from leaving, and motivate them in the workplace. A proper design of reward and compensation systems requires careful review of the labor market, thorough analysis of jobs, and a systematic study of pay structures. There are a number of ways of classifying rewards. A commonly discussed dichotomy is intrinsic versus extrinsic rewards. Intrinsic Intrinsic rewards are satisfactions one gets from the job itself, such as a feeling of achievement, responsibility, or autonomy. Extrinsic rewards include monetary compensation, promotion, and tangible benefits. Compensation frequently refers to extrinsic, monetary rewards that employees receive in exchange for their work. Usually, compensation is composed of the base wage or salary, any incentives or bonuses, and other benefits. Base wage or salary is the hourly, weekly, or monthly pay that employees receive. Incentives or bonuses are rewards offered in addition to the base wage when employees achieve a high level of performance. Benefits are rewards offered for being a member of the company and can include paid vacation, health and life insurance, and retirement pension. A company's compensation system must include policies, procedures, and rules that provide clear and unambiguous determination and administration administration of employee
compensation. Otherwise, there can be confusion, diminished employee satisfaction, and potentially costly costly litigation.
Models of job satisfaction
Affect Theory
Edwin A. Locke‘s Range of Affect Theory (1976) is arguably the most famous job satisfaction model. The main premise of this theory is that satisfaction is determined by a discrepancy between what one wants in a job and what one has in a job. Further, the theory states that how much one values a given facet of work (e.g. the degree of autonomy in a position) moderates how satisfied/dissatisfied one becomes when expectations expectations are/aren‘t met. When a person values a particular facet of a job, his satisfaction is more greatly impacted both positively (when expectations are met) and negatively (when expectations are not met), compared to one who doesn‘t value that facet. To illustrate, if Employee A values autonomy in the workplace and Employee B is indifferent about autonomy, then Employee A would be more satisfied in a position that offers a high degree of autonomy and less satisfied in a position with little or no autonomy compared to Employee B. This theory also states that too much of a particular facet will produce stronger feelings of dissatisfaction the more a worker values that facet. Dispositional Theory
Another well-known job satisfaction theory is the Dispositional Theory. It is a very general theory that suggests that people have innate dispositions that cause them to have tendencies toward a certain level of satisfaction, regardless of one‘s job. This approach became a notable explanation of job satisfaction in light of o f evidence that job satisfaction satisfaction tends to be stable over time and across careers and jobs. Research also indicates that identical twins have similar levels of job satisfaction. A significant model that narrowed the scope of the Dispositional Theory was the Core Self-evaluations Model, proposed by Timothy A. Judge in 1998. Judge argued that there are four Core Self-evaluations Self-evaluations that determine one‘s disposition towards job satisfaction: self-esteem, general self-efficacy, locus of control, and neuroticism. This model states that higher levels of self-esteem (the value one places on his/her self) and general selfefficacy (the belief in one‘s own competence) lead to higher work satisfaction. Having an
internal locus of control (believing one has control over her/his own life, as opposed to outside forces having control) leads to higher job satisfaction. Finally, lower levels of neuroticism lead to higher job satisfaction. Job Characteristics Model
Hackman & Oldham proposed the Job Characteristics Model, which is widely used as a framework to study how particular job characteristics impact on job outcomes, including job satisfaction. The model states that there are five core job characteristics (skill variety, task identity, task significance, autonomy, and feedback) which impact three critical psychological states (experienced meaningfulness, meaningfulness, experienced responsibility responsibility for outcomes, and knowledge of the actual results), in turn influencing work outcomes (job satisfaction, absenteeism, work motivation, etc.). The five core job characteristics can be combined to form a motivating potential score (MPS) for a job, which can be used as an index of how likely a job is to affect an employee's attitudes and behavior ----. A metaanalysis of studies that assess the framework of the model provides some support for the validity of the JCM. Measuring job satisfaction
There are many methods for measuring job satisfaction. By far, the most common method for collecting data regarding job satisfaction is the Likert scale (named after Rensis Likert). Other less common methods of for gauging job satisfaction include: Yes/No questions, True/False questions, point systems, checklists, and forced choice answers. This data is typically collected using an Enterprise Feedback Management (EFM) system. The Job Descriptive Index (JDI), created by Smith, Kendall, & Hulin (1969), is a specific questionnaire of job satisfaction that has been widely used. It measures one‘s satisfaction in five facets: pay, promotions and promotion opportunities, coworkers, supervision, and the work itself. The scale is simple, participants answer either yes, no, or can‘t decide (indicated by ‗?‘) in response to whether given statements accurately describe one‘s job. · The work itself — responsibility, responsibility, interest, and growth. · Quality of supervision — technical technical help and social support. · Relationships with co-workers co-workers — social harmony harmony and respect. · Promotion opportunities opportunities — chances chances for further advancement.
· Pay — adequacy adequacy of pay and perceived equity vis-à-vis others. The Job in General Index is an overall measurement of job satisfaction. It is an improvement to the Job Descriptive Index because the JDI focuses too much on individual facets and not enough on work satisfaction in general. Other job satisfaction questionnaires include: the Minnesota Satisfaction Questionnaire (MSQ), the Job Satisfaction Survey (JSS), and the Faces Scale. The MSQ measures job satisfaction in 20 facets and has a long form with 100 questions (five items from each facet) and a short form with 20 questions (one item from each facet). The JSS is a 36 item questionnaire that measures nine facets of job satisfaction. Finally, the Faces Scale of job satisfaction, one of the first scales used widely, measured overall job satisfaction with just one item which participants respond to by choosing a face.
SOME GENERAL MYTHS RELATING TO JOB SATISFACTION Argument: Satisfaction Causes Performance -If job satisfaction causes high levels of performance, the message to managers is quite simple: To increase employees‘ work performance, make them happy. Research, however, indicates that no simple and direct link exists between individual job satisfaction at one point in time and work performance at a later point. This conclusion is widely recognized among OB scholars, even though some evidence suggests that the relationship holds better for professional or higher level employees than for nonprofessionals or those at lower job levels. Job satisfaction alone is not a consistent predictor of individual work performance. Argument: Performance Causes Satisfaction: If high levels of performance cause job satisfaction, the message to managers is quite different. Rather than focusing first on peoples‘ job satisfaction, attention should be given to helping people achieve high performance; job satisfaction satisfaction would be expected to follow. Research indicates an empirical relationship between individual performance measured at a certain time period and later job satisfaction. A basic model of this relationship, based on the work of Edward E.Lawler and Lyman Porter, maintains that performance accomplishment leads to rewards that, in turn, lead to satisfaction. In this model rewards are intervening variables; that is, they ―link‖ performance with later satisfaction. In addition, a moderator variable — perceived equity of rewards — further further affects the relationship. The moderator
indicates that performance will lead to satisfaction only if rewards are perceived as equitable. If an individual feels that his or her performance is unfairly rewarded, the performance – causes causes – satisfaction satisfaction relationship will not hold. Argument: Rewards Cause Both Satisfaction and Performance: This final argument in the job satisfaction – performance performance controversy is the most compelling. It suggests that a proper allocation of rewards can positively influence both performance and satisfaction. The key word in the previous sentence is proper. Research indicates that people who receive high rewards report higher job higher job satisfaction. But research also indicates that performance contingent contingent rewards influence a person‘s work performance. In this case, the size and value of the reward vary in proportion to the level of one‘s performance accomplishment. Large rewards are given for high performance; small or no rewards are given for low performance. And whereas giving low performer only small rewards initially may lead to dissatisfaction, the expectation is that the individual will make efforts to improve performance in order to obtain greater rewards in the future. The point is that managers should consider satisfaction and performance as two separate but interrelated work results that are affected by the allocation of rewards. Whereas job satisfaction alone is not a good predictor of work performance, well-managed rewards can have a positive influence on both satisfaction and performance.
DETERMINANTS DETERMINANTS OF COMPENSATION Fair and adequate compensation is critical to motivating employees attracting high potential employees, and retaining competent employees. Compensation has to be fair and equitable among all workers in the same company (internal equity). Internal equity can be achieved when pay is proportionate to the individual employee's qualifications and contributions to a company. On the other hand, compensation also has to be fair and equitable in comparison to the external market (external equity). If a company pays its employees below the market rate, it may lose competent employees. In determining adequate pay for employees, a manager must consider the three major factors: the labor market, the nature and scope of the job, and characteristics characteristics of the individual employee. Potential employees are recruited from a certain geographic area — the the labor market. The actual boundary of a labor market varies depending on the type of job, company, and industry. For example, an opening for a systems analyst at IBM may attract candidates
from across the country, whereas a secretarial position at an elementary school may attract candidates only from the immediate local area of the school. Pay for a job even within the same labor market may vary widely because of many factors, such as the industry, type of job, cost of living, and location of the job. Compensation managers must be aware of these differences. To help compensation managers understand the market rate of labor, a compensation survey is conducted. A compensation survey obtains data regarding what other firms pay for specific jobs or job classes in a given geographic market. Large companies periodically conduct compensation surveys and review their compensation system to assure external equity. There are professional organizations that conduct compensation surveys and provide their analysis to smaller companies for a fee. Several factors are generally considered in evaluating the market rate of a job. They include the cost of living of the area, union contracts, and broader economic conditions. Urban or metropolitan areas generally have a higher cost of living than rural areas. Usually, in calculating the real pay, a cost-of-living allowance (COLA) is added to the base wage or salary. Cost-of-living indexes are published periodically in major business journals. During an economically depressed period, the labor supply usually exceeds the demand in the labor market, resulting in lower labor rates. The characteristics of an individual employee are also important in determining compensation. An individual's job qualifications, abilities and skills, prior experiences, and even willingness to work in hardship conditions are determining factors. Within the reasonable range of a market rate, companies offer additional compensation to attract and retain competent employees. In principle, compensation must be designed around the job, not the person. Person-based pay frequently results in discriminatory practices, which violates Title VII of the Civil Rights Act, and job-based compensation is the employer's most powerful defense in court. For job-based compensation, management must conduct a systematic job analysis, identifying and describing what is happening on the job. Each job must be carefully examined to list the necessary tasks and actions, identify skills and abilities required, and establish desirable behaviors for successful completion of the job.
With complete and comprehensive data about all the jobs, job analysts must conduct systematic comparisons of them and determine their relative worth. Numerous techniques
have been developed for the analysis of relative worth, including the simple point method, job classification method, job ranking method, and the factor comparison method. Information resulting from the comprehensive job analysis will be used for establishing pay or wage grades. Assume that twenty-five jobs range from 10 to 50 points in their job scores based on the job point method. All twenty-five of these jobs are reviewed carefully for their relative worth and plotted on Figure 1. The x-axis represents job points and the ordinate (y-axis) represents relative worth or wage rates. Once a manager can identify fair and realistic wages of two or more jobs, desirably top and bottom ones, then all the rest can be prorated along the wage curve in the diagram. In order to simplify the administration of a wage structure, similar jobs in the approximate cluster are grouped together into a class or grade for pay purpose. Figure 2 shows how twenty-five jobs are grouped into five pay grades. Employees move up in their pay within each grade, typically by seniority. Once a person hits the top pay in the grade, he or she can only increase the pay by moving to a higher grade. Under certain unusual circumstances, it is possible for an outstanding performer in a lower grade to be paid more than a person at the bottom of the next-highest next-highest level.
INNOVATIONS IN COMPENSATION SYSTEMS As the market becomes more dynamic and competitive, companies are trying harder to improve performance. Since companies cannot afford to continually increase wages by a certain percentage, they are introducing many innovative compensation plans tied to performance. Several Several of these plans plans are discussed discussed in this section. Incentive Compensation Plan
Incentive compensation pays proportionately to employee performance. Incentives are typically given in addition to the base wage; they can be paid on the basis of individual, group, or plant-wide performance. While individual incentive plans encourage competition among employees, group or plant-wide incentive plans encourage cooperation and direct the efforts of all employees toward achieving overall company performance.
Skill-Based or Knowledge-Based Compensation Compensation
Skill-based pay is a system that pays employees based on the skills they possess or master, not for the job they hold. Some managers believe that mastery of certain sets of skills leads to higher productivity and therefore want their employees to master a series of skill sets. As employees gain one skill and then another, their wage rate goes up until they have mastered all the skills. Similar to skill-based pay is knowledge-based pay. While skill-based pay evolved in the manufacturing sector, pay-for-knowledge developed in the service sector (Henderson, 1997). For example, public school teachers with a bachelor's degree receive the lowest rate of pay, those with a master's degree receive a higher rate, and those with a doctorate receive the highest. Team-Based Compensation
As many companies introduce team-based management practices such as self-managed work teams, they begin to offer team-based pay. Recognizing the importance of close cooperation and mutual development in a work group, companies want to encourage employees to work as a team by offering pay based on the overall effectiveness of the team. Performance-Based Performance-Based Compensation
In the traditional sense, pay is considered entitlement that employees deserve in exchange for showing up at work and doing well enough to avoid being fired. While base pay is given to employees regardless of performance, incentives and bonuses are extra rewards given in appreciation of their extra efforts. Pay-for-performance Pay-for-performance is a new movement away from this entitlement concept (Milkovich and Newman, 2005). A pay-for-performance plan increases even the base pay — so-called so-called merit increases — to to reflect how highly employees are rated on a performance evaluation. Other incentives and bonuses are calculated based on this new merit pay, resulting in substantially more total dollars for highly ranked employee performance. Frequently, employees also receive an end-of-year lump sum bonus that does not build into base pay.
SURVEY At the end of 2007, Salary.com conducted its third annual survey of employee job satisfaction and the factors that contribute to satisfaction and retention. The survey asked questions of both employees and employers and yielded surprising and often conflicting results.
Employers continue to underestimate underestimate employee‘s interest in actively searching for new employment within the near future. Compensation Compensation is the most important factor for employees when choosing to leave a job; it is less less of a factor for why they stay in a job. When broken down by gender, attractive compensation is the top reason for staying in a job for men, while women focus more on working relationships and desirable working hours. A gender breakdown does not alter the results for why employees leave a job. Although employers recognize the rising costs of replacing employees due to turnover, they will only offer, on average, a 7% increase to entice a valued employee to stay.
Employer Perception of Employee Satisfaction Sixty percent of employers feel they are ―somewhat perceptive‖ and 24% feel they are ―highly perceptive‖ when assessing employee satisfaction, survey results reveal that confidence is unwarranted.
Reality of Competitive Offers ►Fifty percent of employers believe a salary increase of 8-15% is enough to lure current employees away. ►Thirty-eight percent of employees would need a competitive offer of 16- 30% to consider moving to a different organization. Seventeen percent would expect 31% or more. ►Fifty-one percent of employers ―sometimes‖ make counter -offers; 14% ―almost always‖ counter - offer; 35% never counter-offer. counter-offer.
HYPOTHESIS Hypothesis is a proposition formulated for empirical testing; a tentative descriptive statement that describes the relationship between two and more variables. Considering the objectives of the study, the present scientific investigation will be conducted after testing the hypothesis. It is important to note here that there is no clear cut information available regarding the variables under consideration with regards to celebrity endorsements. Since the present work is a pioneer (to the best knowledge of the investigator) and so is of exploratory nature. It was considered better to frame null hypothesis in which we assume ―0‖ amount of difference between the mean scores of two variables. If the difference is sizeable, the null hypothesis is rejected; and if it is attributable, it is accepted. The following null hypothesis will be considered for the study:-
There will be no influence of income on job satisfaction of employees.
There will be no significant difference between low age groups of Employees in terms of job satisfaction.
High and low level of occupational stress will have equal effect on job Satisfaction of employees.
High and low level of organizational climate will have equal effect on job satisfaction of managers
RESEARCH METHODOLOGY
The present study is descriptive in nature. Such type of studies serves a variety of the research objectives:-
1) Descriptions of phenomena or characteristics associated with a subject population ( who, what, when, where, and how of a topic).
2) Estimates of the proportions of a population that have these characteristics. characteristics.
3) Discovery of associations among the different variables.
The simplest descriptive study concerns a uni-variate uni -variate question or hypothesis in which we ask about, or state something about, the size, form, distribution, or existence of a variable. This type of study employs primary data collected by communicating with t he respondents through a structured questionnaire. NATURE OF SAMPLING:-
The basic idea of sampling is that by selecting some of the elements in a population, we may draw conclusions about the entire population. A population element is the individual participant or object object on which the the measurements measurements are taken. It is the unit of study. While an element is a person, it can just be easily be something else. A population is the total collection of elements about which we wish to make inferences. We call the listing of all population elements elements from which the the sample will will be drawn the sample sample frame.
1) WHY SAMPLE:- There are several compelling reasons for sampling including which are as follows:-
a) Lower Cost:- the economic advantages of taking a sample is that the cost involved is very low as compare to a census.
b) Greater Accuracy of Results:- The quality of the study is is quite better with with a sample as compare to a census. The possibility of better interviewing (testing), (testing), more thorough investigation of missing, wrong, or suspicious information, information, better supervision, and better processing is possible with a complete coverage.
c) Greater Speed of Data Collection: - Sampling speed‘s of execution reduces the time between the recognition of a need for information and the availability of that information.
d) Availability Availability of Population Elements: - Some situations require sampling. Sampling is also the only process possible if the population is infinite.
STEPS IN SAMPLING DESIGN:-
There are several questions to be answered in securing a sample. Each question requires unique information. The various steps involved in the sampling design are as follows:-
1) What is the target population? 2) What are the parameters of interest?
3) What is the sampling frame? 4) What is the appropriate sampling method? 5) What size sample is needed?
1) What Is the Target Population?
The definition of the population may be apparent from the management problem or the research question(s), but often it is not. There also may be confusion about whether the population consists of individuals, households, households, or families, or a combination of these. The present study deals in studying the effect of celebrity endorsement in brand recalling, thus, the target population was selected as – as – 1) 2) 3) 4) 5)
Service men. Middle Class Workers. Top Management Employees. Employers of different Organizations. Employees of different Organizations.
In context to the demographic factors that would be appropriate in choosing the target population for the sampling design would be the population between the age of 20 to 25 years and 25 to 30 years. However, other age groups are also included in the sample size and choosing as the target population.
2) What are the Parameters of Interest?
Population parameters are summary descriptors (e.g., incidence proportion rates, mean, and variance) of variables of interest in the population. Sample statistics are descriptors of those same relevant variables computed from the sample data. It is used as estimators of population parameters. The sample statistics are the basis of our inferences about the
population. Depending on how measurement measurement questions are framed, each may collect a different level of data. Each different level of data also generates different sample statistics. Thus choosing the parameters of interest will actually dictate the sample type and sample size. When the variables of interest in the study are measured on interval or ratio scales, we use the sample mean to estimate the population mean and the sample standard deviation to estimate the population standard deviation. When the variables of interest are measured on nominal or ordinal scales, we use the sample proportion of incidence to estimate the sample proportion and the pq to estimate the population variance.
3) What is the Sampling Frame?
The sampling frame is closely related to the population. It is the list of elements from which the sample is actually drawn. Ideally it is a complete and correct list of population members only. For this study on impact of wages on employee satisfaction, the total number of members of population was 50. Out of the total members of the population 41 were male members and 9 were female members. Often we have to accept a sampling frame that includes people or cases beyond those in whom we are interested. We have to use a telephone directory to draw a sample of business telephone numbers. Fortunately, Fortunately, this is easily resolved. We draw a sample from a larger population and then use a screening procedure to eliminate those who are not members of the group we wish to study.
4) What is the Appropriate Sampling Method?
The researcher faces a basic choice: a probability or non-probability sample. With a probability sample, a researcher can make probability-based confidence estimates of various parameters that cannot be made with non-probability samples. Choosing probability techniques has several consequences. A researcher must follow appropriate procedures so that:
1) Interviewers or others cannot modify the selection made. 2) Only the selected elements from the original sampling frame are included. 3) Substitutions are excluded expect as clearly specified and controlled according to predetermined decision rules. rules.
Despite all due care, the actual sample achieved will not match perfectly the sample that is originally drawn. Some people will refuse to participate, and others will be difficult, if not impossible to find. Thus no matter how careful we are in replacing those who refuse or are never located, sampling error is likely to arise.
In order to select the sample for the study of celebrity endorsement and brand recall, Non-probability convenient sampling was used. Non-probabilistic sampling is arbitrary and subjective; when we choose subjectively, we usually do so with a pattern or scheme in mind (e.g., only talking with young people or talking with women). Each member of the population does not have a known chance of being included. With a subjective approach like non-probability sampling, the probability of selecting population elements is unknown. There a variety of ways to choose persons or cases to include in the sample. Often we allow the choice of subjects to be made by field workers on the scene. When this occurs, there is greater opportunity for bias to enter the sample selection procedure and to distort the findings of the study. Also, we cannot estimate any range within which to expect the population parameter.
CONVENIENCE SAMPLING:-
Nonprobability samples that are unrestricted unrestricted are called convenience samples. They are the least reliable design but normally the cheapest and easiest to conduct. Researchers or field workers have the freedom to choose whomever they find, thus the name ‗convenience‘. Examples include informal pools of friends, neighbors; people responding to a newspaper‘s invitations invitations for readers to state their their positions on some public issue, a TV
reporter‘s ―person-on-the―person-on-the-street‖ street‖ intercept interviews, or the use of employees to evaluate the taste of a new snack food. While a convenience samples has no controls to ensure precision, it may still be a useful procedure. Often we will take such sample to test ideas or even to gain ideas about a subject of interest. In the early stages of exploratory research, when we are seeking guidance, we might use this approach. The results may present evidence that is so overwhelming that a more sophisticated sampling procedure is unnecessary. unnecessary.
PRACTICAL CONSIDERATIONS:-
We may use nonprobability sampling procedures because they satisfactorily meet the sampling objectives. While a random sample will give us a true cross section of the population, this may not be the objective of the research. If there is no desire or need to generalize to a population parameter, then there is much less concern about whether the sample fully reflects the population. Often researchers have more limited objectives. They may be looking only for the range of conditions or for examples of dramatic variations. This is especially true in exploratory research where one may wish to contact only certain persons or cases that are clearly atypical. Additional reasons for choosing nonprobability sampling over probability sampling are cost and time. Probability sampling clearly calls for more planning and repeated callbacks to ensure that each selected sample member is contacted. These activities are expensive. Carefully controlled nonprobability sampling often seems to give acceptable results, so the investigator may not even consider probability sampling. While probability probability sampling may be superior in theory, there are breakdowns in its applications. Even carefully stated random sampling procedures may be subject to careless application by the people involved. Thus the ideal probability sampling may be a part of only partially achieved because of the human element. It is also possible that nonprobability sampling may be the only feasible alternative. The total population may not be available for study in certain areas. At the scene of the major event, it is impossible to construct an attempt the probability sample. A study of past correspondence between two companies must use an arbitrary sample because the full correspondence is normally not available.
TOOL OF THE STUDY: THE QUESTIONNAIRE
This research was conducted using a questionnaire designed to understand consumer‘s views on product endorsement by celebrities, measuring their attractiveness, expertise and trustworthiness. For the study, a questionnaire containing 20 statements was specially constructed. Self designed and self administered questionnaire was used as the data collection tool. The questionnaire included both combinations of close and open ended questions. In the first question, respondents were asked to fill the name of a celebrity that they prefer to see in advertisements. This was again an open ended question and respondents were asked to recall the brand and write it. The next question was targeted at understanding the effectiveness effectiveness of wages in satisfying the employees. The responses were collected on a three point likert scale. The last question aimed at understanding the satisfied employees. Again, the responses were collected on a three point Likert scale (3strongly disagree; 1-strongly agree). Through the last part of the questionnaire, demographic details of the respondents like gender, age, and occupation were collected.
Drafting or selecting questions begins once you develop a complete list of investigative questions and decide on the collection processes to be used. The creation of a survey question is not a haphazard or arbitrary process. It is exacting and requires paying significant attention to detail and simultaneously addressing numerous issues. The order, type, and wording of the measurement questions, the introduction, the instructions, the transitions, and the closure in a quality communication instrument should accomplish the following:-
a. Encourage each participant to provide accurate responses. b. Encourage each participant to provide an adequate amount of information. information. c. Discourage each participant from refusing to answer specific questions. d. Discourage each participant from early discontinuation of participation. e. Leave the participant with a positive attitude about survey participation.
SELECTING A MEASUREMENT SCALE:-
Selecting a measurement scale and constructing it requires the consideration of several factors that influence the reliability, validity, and practicality of the scale:-
1) research objectives 2) response types 3) data properties 4) number of dimensions 5) balanced or unbalanced unbalanced 6) forced or unforced choices 7) number of scale points 8) rater errors
LIKERT SCALES:-
The likert scale is the most frequently used variation of the summated rating scale. Summarized rating scales consists of statements that either express a favorable or an unfavorable attitude toward the object of interest. The responses of the respondents for the questionnaire of the celebrity endorsement were collected on a five point likert scale. The respondents were asked to agree to disagree with each statement. Each response is given a numerical score to reflect its degree of attitudinal favorableness, and the scores may be summed to measure the participants overall attitudes. Summation is not necessary and in some instances may actually be misleading, as our caution below clearly shows.
The likert scale has many advantages that account for its popularity. It is easy and quick to construct. Conscientious researchers are careful that each item meets an empirical test for discriminating ability between favorable and unfavorable attitudes. Likert scales are probably more reliable and provide a greater volume of data than many other scales. The scale provides interval data. The responses were collected on a three point scale. If a five point scale is used, the maximum favorable score would be 20 (assuming 3 is assigned to the strongly agree response and question 3, a negation, is reverse scored). Preparing percentage percentage analysis, two-way table and and chi-squire test does the the analysis of job satisfaction, which which is directly extracted from from the questionnaire. questionnaire. The variations in the extent of the consumer satisfaction can be measured with the variables such as job secured, promotional opportunity, relationship with management, and satisfaction factors of the respondents. respondents. Calculation of Satisfactory Scores
The Respondents were asked to state their level of Satisfaction relating to twenty factors. Based on their responses the Satisfaction score obtained by each respondent was found out. Points or scores were allocated based on the response. For each of the factor three levels of satisfaction were assigned namely high, medium and low. For hig h satisfaction three points were given, for Medium two and for low satisfaction one point was given. The total scores secured by each respondent were thus arrived at. All the hundred respondents were classified based on their level of satisfaction. Those who have obtained up to 13 points were classified under low satisfaction category, category, Respondents with 14 – 14 – 20 20 points were classified classified under medium medium satisfaction satisfaction category and those with more more than 21 points were classified classified under high satisfaction satisfaction category.
LEVEL OF SATISFACTION
NO. OF RESPONDENTS
22 High satisfaction 18
Medium satisfaction
10 Low satisfaction TOTAL
50
TWO-WAY ANALYSIS:
The score secured by the respondents who falls between the score as up to 14 indicates less satisfaction of the respondents, from 15 – 15 – 21 21 are got got average satisfaction and 22 – 22 – 49 49 respondents are highly satisfied.
AGE
Age is an important factor that has an influence of job satisfaction. Hence according to age levels the respondents are classified into three factors. AGE GROUP AND NUMBER OF RESPONDENTS
AGE
NO. OF RESPONDENTS PERCENTAGE
21 TO 30
11
22
31 TO 40
23
46
ABOVE 40
16
32
TOTAL
50
100
INTERPRETATION:
Majority of the respondents (22%) are in 21 to 30 years age group and 46% of the respondents are above 30 years age group and 32% of the respondents are above 40 years age group.
GENDER There is as yet no consistent evidence as to whether women are more satisfied with their job than men, bolding such factors as job and occupational level constant. One might predict this to be the case. Considering Considering the generally lower occupational aspiration of women. GENDER AND NUMBER OF RESPONDENTS GENDER
NO. OF RESPONDENTS
PERCENTAGE
MALE
41
82
FEMALE
9
18
TOTAL
50
100
(%)
INTERPRETATION: Majority of the respondents (82%) are male and 18% of the respondents are female.
MARITAL STATUS The marital status may influence the job satisfaction as a personal factor. Because the married people has some unavoidable responsibility.
MARITAL STATUS AND NUMBER OF RESPONDENTS MARITAL
NO. OF RESPONDENTS
PERCENTAGE
MARRIED
19
38
UNMARRIED
31
62
TOTAL
50
100
(%)
STATUS
INTERPRETATION:
Majority of the respondents (62%) are unmarried and 38% of the respondents are married.
EXPERIENCE The experience of the employees in their job is another factor affecting the perception on job satisfaction. satisfaction. Highly experienced experienced may expect better working working acmaspear and having less experienced satisfy with the existing one. The respondents are classified into three categories according to their level of experience as under:
EXPERIENCE AND NUMBER OF RESPONDENTS EXPERIENCE
NO. OF RESPONDENTS
PERCENTAGE
BELOW 5
23
46
5 TO 10
18
36
ABOVE 10
9
18
TOTAL
50
100
(%)
INTERPRETATION:
Majority of the respondents (46%) are below 5 years and 36% of the respondents are 5 – 5 – 10 10 years and 18% of the respondents are above 10 years.
MONTHLY SALARY Man work to earn every employee in the organization will expect a correct pay to be paid for the job done by him. The reasonable pay for each job which is performed in the organization. This scale of pay may help for the job satisfaction to a greater extent.
MONTHLY SALARY AND NUMBER OF RESPONDENTS SALARY PER MONTH
NO. OF RESPONDENTS
PERCENTAGE
3,000 TO 10,000
10
20
10,000 TO 20,000
18
36
20,000 TO 35,000
22
44
TOTAL
50
100
(%)
INTERPRETATION:
Majority of the respondents (44%) are Rs.20,000-35,000 and 36% of the respondents are 10,000 – 10,000 – 20,000 20,000 and the remaining 20% of the respondents respondents are 3,000 – 3,000 – 10,000. 10,000.
TWO WAY TABLE - 1 Relationship between Age and SATISFACTION Level Of Satisfaction LEVEL OF AGE
HIGHLY SATISFIED
MEDIUM SATISFIED
LOW SATISFIED
TOTAL
YOUNG AGE
4
6
1
11
MIDDLE AGE
10
12
1
23
OLD AGE
8
6
2
16
TOTAL
22
24
4
50
INFERENCE:
The above table reveals that the percentage of highly satisfied is in the old age group (53%) and 50% of highly satisfied in the middle age group and followed by middle age group. And in medium satisfaction 57% of highest percentage in middle age group and followed by young age group & old age group with 52% of satisfaction. The highest percentage of 50% in low satisfaction satisfaction is in old age age group.
TWO WAY TABLE -2 Relationship between Gender and SATISFACTION Level of Satisfaction LEVEL OF GENDER
HIGHLY SATISFIED
MEDIUM SATISFIED
LOW SATISFIED
TOTAL
MALE
22
17
4
43
FEMALE
3
3
1
7
TOTAL
25
20
5
50
INFERENCE:
From the above table the percentage of highly satisfied is in male group followed by the female group. The percentage of medium satisfied is highest in male group.
TWO WAY TABLE -3 Relationship Between SATISFACTION Educational Status And Level Of Satisfaction LEVEL OF EDUCATI ON
HIGHLY MEDIUM LOW TOTAL SATISFIED SATISFIED SATISFIED
GRADUAT E
20
18
4
42
P. GRADUAT E
2
5
1
8
TOTAL
22
23
5
50
INFERENCE:
From the above table the percentage of highly satisfied is the graduate group. The percentage of medium medium satisfied satisfied is highest among among the respondents respondents of graduate graduate group.
TWO WAY TABLE -4 Relationship Between Marital SATISFACTION Status And Level Of Satisfaction LEVEL OF MARITAL STATUS
HIGHLY MEDIUM LOW TOTAL SATISFIED SATISFIED SATISFIED
MARRIED
12
5
2
19
UNMARRI ED
11
18
2
31
TOTAL
23
23
4
50
INFERENCE:
The above table reveals that the percentage of highly satisfied is in unmarried group followed by married group. And in medium satisfaction highest percentage is in married group and followed by unmarried group.
TWO WAY TABLE -5 Relationship Between Experience SATISFACTION And Level Of Satisfaction LEVEL OF EXPERIEN HIGHLY MEDIUM LOW TOTAL CE SATISFIED SATISFIED SATISFIED
BELOW 5
9
12
2
23
5 TO 10
11
6
1
18
ABOVE 10
5
3
1
9
TOTAL
25
21
4
50
INFERENCE:
The above table reveals that the respondents from below 5 years group have derived highest satisfaction. The percentage of medium satisfaction is high in the category of less than 5 years group.
TWO WAY TABLE -6 Relationship Between Monthly SATISFACTION Salary And Level Of Satisfaction LEVEL OF MONTHLY HIGHLY MEDIUM LOW TOTAL SATISFIED SATISFIED SATISFIED SALARY
3,000 10,000
TO 5
4
1
10
10,000 20,000
TO 9
8
1
18
20,000 25,000 TOTAL
TO 12
26
8
2
22
20
4
50
INFERENCE:
From the above table the percentage percentage of highly satisfied satisfied respondents respondents is more in the group above Rs.20,000. It was followed by the groups Rs.20,000 – Rs.25,000. In medium satisfaction the highest percentage is in Rs.10,000 – Rs.10,000 – Rs.20,000 Rs.20,000 group.
CHI-SQUARE TEST:
Chi-square test is applied to test the goodness of fit, to verify the distribution of observed data with assumed theoretical distribution. Therefore it is a measure to study the diver gence gence of actual and expected frequencies; Karl Pearson‘s has developed a method to test the difference between the theoretical (hypothesis) & the observed value. Chi – square test (X2) = (O – E)2 / E Degrees Of Freedom = V = (R – – 1) (C -1)
Were, ‗O‘ = Observed Frequency ‗E‘ = Expected Frequency ‗R ‘ = Number of Rows ‗C‘ = Number of Columns For all the chi-square test the table value has taken @ 5% level of significance. CHI – SQUARE TEST IS CONDUCTED TO EXTENT THE RELATIONSHIP BETWEEN THE AGE AND LEVEL OF SATISFACTION
Hypothesis:
Ho: There is E no significant relationship between age and level of satisfaction. O
O-E
(O-E)2
(O-E)2/E
4
4.84
-0.84
0.7056
0.145
10
10.12
-0.12
0.0144
1.422
8
7.04
0.96
0.9216
0.131
6
5.28
0.72
0.5184
0.098
12
11.04
0.96
0.9216
0.083
6
7.68
-1.68
2.8224
0.367
1
0.88
0.12
0.0144
0.016
1
1.84
0.84
0.7056
0.383
2
1.28
0.72
0.5184
0.405
TOTAL
5.05
Degree of freedom - 4 Table value - 9.48 Calculated value - 5.05 INFERENCE: Since the calculated value is less than the table value. So the Null hypothesis is accepted. Hence, there is no significant relationship between age and level of satisfaction. satisfaction.
CHI – SQUARE TEST IS RELATIONSHIP BETWEEN
CONDUCTED
TO
EXTENT
THE EXPERIENCE AND LEVEL OF SATISFACTION Hypothesis:
HO: There is E no significant relationship between experience and level of satisfaction. O
O-E
(O-E)2
(O-E)2/E
9
11.50
-2.5
6.25
0.5434
11
9.00
2
4
0.4444
5
4.50
0.5
0.25
0.0555
12
9.66
2.34
5.4756
0.5668
6
7.56
-1.56
2.4336
0.3219
3
3.78
-0.78
0.6084
0.1609
2
1.84
0.16
0.0256
0.0139
1
1.44
-0.44
0.1936
0.1344
1
0.72
0.28
0.0784
0.1088
TOTAL
2.35
THE
CHI – SQUARE TEST IS RELATIONSHIP BETWEEN
CONDUCTED
TO
EXTENT
THE MONTHLY INCOME AND LEVEL OF SATISFACTION Hypothesis:
HO: There is E no significant relationship between monthly income and level of satisfaction. O
O-E
(O-E)2
(O-E)2/E
5
5.20
-0.2
0.04
7.6923
9
9.36
-0.36
0.1296
0.0167
12
1.14
10.86
117.9396
103.4557
4
4.00
0
0
0
8
7.20
0.8
0.64
0.0888
8
8.80
-0.8
0.64
0.0727
1
0.80
0.2
0.04
0.05
1
1.44
-0.44
0.1936
0.1344
2
1.76
0.24
0.0576
0.0327
TOTAL
111.5433
THE
FINDINGS, SUGGESTIONS AND CONCLUSION Age: The percentage table reveals that the majority of the respondents are belongs to the group 21 years years to 30 years years of age. The The two-way table shows that that the high satisfaction is derived by the old age group. Chi-squire test indicates that there is no significant relationship between the age and level of satisfaction.
Gender: From the percentage table the majority of the respondents are from the male group. The two-way table says that the high level of satisfaction is obtained by the male group. Chi-squire test reveals that there is no relationship between the gender and the level of satisfaction. satisfaction.
Educational qualification: From the percentage table the majority of the respondents are in graduate level educated group. The two-way table showing the high level of satisfaction is derived by the graduate level group respondents. The chi-squire test indicates that there is significant relationship between the educational qualification and the level of satisfaction.
Marital status: The percentage table shows that the majority of the respondents are unmarried. The two-way table showing the high satisfaction is derived by the unmarried group. The chi-squire test indicates that there is no significant relationship between the marital status and the level of satisfaction. satisfaction.
Experience: From the percentage table majority of the respondents were in below 5 years of
experience. The two way table reveals that the high level of satisfaction is derived by the below 5 years years of experience. Chi-squire test shows that there is no relationship between the experience and the level of satisfaction. satisfaction.
Monthly income: The percentage table indicates that the majority of the respondents are in Rs20,000 to Rs.25,000 salary group. The two-way table tells us the high satisfaction is derived by the respondents who are in above Rs.20,000 group. Chi-squire test reveals that there is significant relationship between the monthly income and the level of satisfaction.
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