IKEA case study

Oksg Gpgowrczg _wmmkx Oextexkrg _rxkrgn

CFGK

Fgaemtef 8 - Fgaks KT ;: MM WNM Kiik Bg~c Agsrkxc%;7?30 Nxgssckbc MM%;724; ^che~e Fxcsrckire%;2883

MKNC_RGX EJ HW_CIG__ KBMCIC_RXKRCEI NKBLK@ MKBK WICZGX_CRS 84;;

K) Tgibk`wawki

CFGK mgxwtkfki skak` skrw tgxwsk`kki s~ksrk tgxcrga jwxicrwxg naehka kin swfsgs mgilwka txebwf jwxicrwx kin bcfgmks sgokxk jakr  sgokxk  jakr  bc sgrckt refeik bc sgawxw` bwick) CFGK mgmkskxfki txebwf jwxicrwx rgxsghwr bginki `kxnk kin aghc` mwxk`%rgxlkinfkw! bgskci sgbgx`kik ikmwi gagnki) Fghgx`kscaki txebwf rgxsghwr mgiehkrfki CFGK sghknkc tgxcrga bwick rgxhgskx wirwf txebwf jwxicrwx) Tkbk rk`wi 844> CFGK rgak` mgmcacfc ?44 refe bc ?7  Ignkxk bginki hgskx rerka tgilwkaki ±8;)8 Mcakx bc rk`wi 8440)

H) _glkxk` bki Akrkx Hgakfkin CFGK B cbcxcfki

tkbk rk`wi ;32? eag` Cinzkx Fkmtxkb bc _mkakib! _~gbck! tkbk wsck ;>

rk`wi) Cbg ciezkrcj Fkmtxkb skkr crw kbkak` mgik~kxfki txebwf jwxicrwx xwmk`ki kin mgicrcfhgxkrfki tkbk jwinsc! bginki `kxnk kin lkw` aghc` mwxk` bchkibcin tgskcin! bgskci jwinsceika bginki nkk mcicmkacs kin bcmkiwjkfrwx sgokxk feirxkf eag` swttacgx bginki rgfieaenc mgsci sg`cinnk aghc` mwxk`) Feisgt txebwfik kbkak` ¿tgxkfcrki sgibcxc² eag` feiswmgi kin mgmhgac bkakm hgirwf fgmkski fgmkski jakr   jakr ) Mebga txebwfsc bki tgilwkaki rgxsghwr mgin`gmkr hckk sg`cinnk CFGK mkmtw mgilwka txebwf bginki fwkacrks kin hknws bginki `kxnk kin aghc` mwxk`)

O) _rxkrgnc bki Mebga Hcsics CFGK s

 Mgreb g G  jcscgi sc Hckk bkakm Tx ebwfsc ebwfsc -

Mginnwikfki rgfieaenc txebwfsc mkiwjkfrwx  mkss kin mgmhwkr txebwf sgswkc  hghgxktk fkrkaen bgskci)

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Mgmtxebwfsc bginki bgskci-bgskci sgbgx`kik! mcicmkacs kin aghc` mgicrcfhgxkrfki  tkbk jwinsc)

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Mgincxcmfki txebwf bkakm fgmkski  jakr  bginki mebga feiswmgi mgxkfcr sgibcxc sg`cinnk mginwxkinc hckk tgincxcmki bki xgscfe txebwf okokr%xwskf bc lkaki)

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Fgrcfk mginkakmc fgswacrki rkirkinki bkxc tgxcrga tgskcin kin mgakxkin tkxk tkhxcf  wirwf mgmtxebwfsc txebwf CFGK! mkfk CFGK hgfgxlkskmk bginki mkiwjkfrwx bkxc Teakibck kin mgmhgxc fgwirwinki hckk 74' aghc` mwxk` bchkibcin _~gbck)

s

 Mgreb g Knxg sczcrks Bkakm Ciezksc Bkakm Tgmkskx ki -

Mgmhcbcf feiswmgi fkakinki mgigink` kin aghc` mgiwfkc bgskci sgbgx`kik! jwinsceika! bki `kxnk aghc` mwxk`)

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Bkakm

mginkircsctksc rwbw`ki tgskcin hk`~k txebwf CFGK hgxfwkacrks hwxwf! CFGK

mgmhwkr bginki mgincxcmfki sghkikf mwinfci fkrkaen txebwf fg sgrckt xwmk` bc _~gbck) Twhacfksc bkxc mklkak` _~gbck rgxfgika Kaar C @gmmgr kin mgikrkfki  txebwf CFGK mgmcacfc fwkacrks aghc` hkcf bginki `kxnk aghc` mwxk` kin akinswin mgibeinfxkf tgilwkaki) -

Rk`wi

;370! mgmhwkr cbg kbkik swkrw aefksc bchgakfkin refe wirwf bgmeirxksc

  hknkcmkik txebwf CFGK bchwkr! bginki bcjkscacrksc xgsrexki hknc feiswmgi skinkr xkb    b g mkx f bc  hgx`ksca! bki xgsrexki mgilkbc r x  k f  bc sgrckt refe CFGK skmtkc skkr cic) -

Rk`wi

;3>? mwakc mgakfwfki gfstkisc cirgxiksceika kin mgmhcbcf tkskx Gxetk

Hkxkr bki Kmgxcfk bginki tgigswkcki krks sgagxk krkw bkk hgac bkxc mkscin-mkscin   tgibwbwf bc swkrw Ignkxk) _ghknkc oeire` wirwf bktkr mgigmhws tkskx Kmgxcfk! CFGK mgigswkcfki bgskci txebwf kin aghc` kxrcsrco! kbzgxrcscin kin mgmhcbcf  ngigxksc mwbk bki fgawkxnk mwbk! refe xcrga kin aghc` awks bki aghc` mebgxi) Bc

kf`cx ;330! CFGK mgxkmhk` Ksck! kfic Ocik bki Lgtkin) Fwsrexcsksc aefka lwnk bcakfwfki bc Ocik) _ghknkc oeire` akewr refe kin mgxgjagfscfki ktkxrgmgi Ocik bki mgmcacfc hkafei! aefksc refe rgxagrkf bgfkr bginki skxkik rxkistexrksc twhacf  fkxgik lkxkin exkin Ocik mgmcacfc mehca sgibcxc! bginki srxkrgnc tgilwkaki mebga bcsfei-bcsfei kin lkw` aghc` mwxk` bchkibcin txebwf CFGK kin bclwka bc Gxetk) Mwxk`ik `kxnk CFGK Ocik bcbktkrfki bkxc `ksca mkiwjkfrwx aefka bc Ocik kin `gmkr hckk txebwfsc) s

 Tgingaeakki _ wmh wmhgx Bkk CFGK -

Feisgt Tgxrefeki CFGK Bginki

rkxngr mkxfgr ngigxksc mwbk bginki mehcacrks rcinnc bc neaeinki mgigink`

kin mgigikinc txebwf bginki fwkacrks hknws! bgskci mgikxcf ikmwi `kxnk rgrkt rgxlkinfkw! CFGK lwnk mgxgjagfscfki bkakm akewr refeik sghknkc hgxcfwr < refe bginki kxgka kin awks bginki `ckski bgfexksc hcxw-fwicin kak _~gbck kin ogxk` bginki jkscacrks tkxfcx ewrbeex kin owfwt awks! aefksc srxkrgncs! bki bgfkr lkaki wrkmk kin mgik~kxfki 0)444-;4)444 crgm txebwf jwxicrwxg xwmk` rkinnk) Cirgxcex  refe bchwkr mebga ¿Mk|g² krkw Akhcxci kin mgin`kxwsfki feiswmgi wirwf  mgag~krc hghgxktk bgtkxrgmgi%hkncki refe sghgawm bktkr fgawkx bkxc refe! bginki rwlwki wirwf mgicinfkrfki tgmhgacki cmtwasg bkxc feiswmgi) -

Feisgt Mkiwjkfrwx bki Tginkbkki Txebwf CFGK  Bgskci

k~ka kbkak` mginkow tkbk tkrefki `kxnk! sgrgak` crw hkxw mgiokxc

_wttacgx kin bktkr mgmtxebwfsc swkrw bgskci sgswkc `kxnk rgxsghwr) 

Tkbk rk`wi 8440 CFGK mgmcacfc ;)?04 swttacgx bc 72 ignkxk! rgxrcinnc kbkak` Ocik (8;'#! Teakibck (;>'#! Crkack (0'#! _~gbck (:'# bki Lgxmki (:'#) Aghc`

bkxc 34' txebwf CFGK bc`kscafki bkxc swttacgx cibgtgibgi! ;4' bctxebwfsc cirgxika eag` CFGK kin mgakfwfki cirgnxksc zgxrcfka bginki okxk mgmhgac sghwk` tkhxcf jwxicrwx _~gbck kin hgxikmk _~gb~eeb! wirwf mgmhgxc hgigjcr   tgingrk`wki hknc CFGK mgingikc tgxhkcfki txesgs mkiwjkfrwx bki bgskci sg`cinnk mgmhkirw swttacgx akci mginkbetsc rgfieaenc kin hkxw bki mgiwxwifki hckkik) -

_csrgm Exnkicsksc bki Mkiklgmgi CFGK 

Hgxbcxc tgxrkmk fkac bginki feisgt mkiklgmgi tgxwsk`kki s~ksrk ¿¿e eig-mki  s`e~²  s`e~² kin mgmhgxc rgakbki txchkbc kin sgbgx`kik ikmwi gres fgxlk kin skinkr mgmhgxc fgikmkiki hknc fkxk~ki)

 Nkk

mkiklgmgi< cijexmka! iei `cxkxfc bki mebga fgxlk skmk rcm) Hwbkk kin

bcrgxktfki kbkak` gnkacrkxcki! sgrckt exkin bckinnkt sghknkc mcrxk! kirc hcxefxksc bki skinkr mgicakc rcinnc tkbk fxgkrczcrks) fxgkr czcrks) 

_rxkrgnc _BM aghc` mgiwfkc tgxgfxwrki _BM kin hgxkska bkxc rgiknk fgxlk mwbk kin hgawm tgxik` hgfgxlk bc rgmtkr akci! bki scsrgm txemesc%fkxcx hgxkska bkxc cirgxika) Tkxk fkxk~ki mgilkbc fgawkxnk hkcf bc bkakm mkwtwi bc awkx   tgxwsk`kki)

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_rxkrgnc fktcrka bginki okxk n e twhacf  rcbkf bcakfwfki eag` CFGK! bginki kakski rcbkf cinci kbk  txg sswxg lkinfk tgibgf bkxc tkskx rgx`kbkt fcigxlk tgxwsk`kki) Fkmtxkb mginkmhca akinfk` tgmhgirwfki kkski Cinfk @eabcin kin rgxbcxc bkxc fgawkxnk Fkmtxkb kin mgxwtkfki tgmcacf agnka CFGK)

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CFGK lwnk mgmhwkr mgmhwkr jxkio`csg refe CFGK mgakawc tgingaeakki bkxc Cirgx -CFGK! kin mg~klchfki jxkio`csg mgmhknc ?' bkxc skags fg CFGK)

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Zcsc

bki Rwlwki CFGK bc mksk kin kfki bkrkin

_ghknkc skak` skrw tgxcrga kin swfsgs! CFGK rgrkt cinci hgxfgmhkin bginki okxk mgmhwfk 84-87 refe tgx rk`wi wirwf mksk kin kfki bkrkin! bginki rwlwki mgxkmhk` tkskx rcmwx sgtgxrc Ksck) @ka cic rcbkf swacr wirwf bktkr bcakfwfki CFGK bginki akrkx hgakfkin tginkakmki gfstkisc cirgxiksceika! kskafki CFGK rgrkt lgac bkakm mgigirwfki fwsremcsksc aefka akkiki kin bctgxawfki)