Harvard Business Review via GWMSIST | BBVA Compass: Marketing Resource Allocation

Although consolidation engendered increased competition for accounts between the Big-Five national banks, the regional banks limitation of resources d...
Author:  Alex Singleton

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Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketings development since the 1990s and 200