Group 4 – Market Plan and Case Study Group Kath, Vicky, Shayne, Bryan and Chap
Case 1 : Sony Music Entertainment: New worldwide organizational structure and the marketing planning marketing planning and budgeting and budgeting of Pink’s of Pink’s new album new album I. Time Frame
It happened from year 2011 to 2013 II. Point of Point of View View
Sony Music Entertainment is currently on the process of embracing the rapid change in the field of music of music industries today worldwide. III. Statement of Statement of the the Problem
1) There is a massive low album sale. 2) Rivalry between the digital and physical albums. 3) Competitions among music industries IV. Objectives
1) To strengthen relationships with artists. 2) To have an organization built on record labels with global reach V. Areas V. Areas of considerations of considerations
1) Since we are in the millennial world every music entertainment industries must tell and must know who their audiences are and what genre of music of music they can cater to them. 2) We can’t deny that most of the people are patronizing the use of World Wide Web and every company must know how they can adjust to its rapid change. 3) The use of technology of technology is on its peak and it drastically affects most of the of the individuals today so every company should know how to cleverly use it. SWOT Analysis Strengths
One of the of the biggest company that specializes music and entertainment Globally known and recognized A portfolio of successful of successful artists over the years in which some have become global superstars. Channels of distribution: of distribution: radio, TV, Internet, music record shops. Cover a wide range of successful genres which makes them successful.
Weaknesses
Global music piracy (many music companies biggest issue) Decreased in demand when it comes to artists CD releases Poor strategy and management due to lack of communication among other functional departments.
Opportunities
Future successful CD releases with existing artists Releasing MP3 songs
Threats
The music pirates will drive music record companies to a decrease of their sales Nowadays, music is fashion‐obsessed. A wrong selection of an album release may result badly to the company Physical sales are decreasing due to digital music. People are more attracted to download a song rather than buy the whole album because this is much cheaper and convenient.
VI. Alternative Courses of Action
1) 2) 3) 4) 5) 6)
Ease licensing restrictions Develop digital copy protections for music Invest more in online subscription services Focus on long‐term potential instead of short term losses Embrace MP3s as another retail form Adoption of SACD & DVD‐Audio (higher quality)
VII. Conclusion and Recommendation
According to statistics, Sony Music Entertainment is one of the most successful companies in the music record industry. Despite the music piracy that arises in the present time, Sony Music strives to handle this matter legally and commercially by persuading the people especially young to stop and avoid piracy. This is a big threat to the music record industry and it has to be dealt with strategic manner. Companies such as iTunes (Apple) have reduced music piracy, since in order to download a song it has to be bought first. The best recommendation would be is to develop digital copy protections for music with this every music company and their artist album will be protected with all the piracy happening in the music industries. If this will happen in the future maybe the growth on financial music industry will be history. Every company should know how to compete fairly with their competitors.
Case 4: Levi Strauss Japan K.K I. Time Frame
It happened from year II. Point of View
III. Statement of the Problem
Levi Strauss Japan K.K. isfaced with the dilemma of shrinkage of jeans market. Part of the shrinkage of the market can be attributed to the very selective way of choosing retail outlet and sales agents of Levi Strauss Japan K.K. Another cause of market shrinkage is due to the specialization of competitors mainly on women’s jeanthat brought the industry toa stiff competition. In the side of Japan government, another factor detrimental to the company’s market size isits imposed policy like lowering birth rate and demographic shift toolder population which Levi Strauss needs to cope.
IV. Objectives
To increase market share of Levi Strauss Japan K.K. from 16% to 20% by the year 1995 and continuously produce quality products that never goes out of style. V. Areas of considerations
SWOT Analysis
VI. Alternative Courses of Action
VII. Conclusion and Recommendation
Case 5: Permata Bank I. Time Frame
‐ It happened from year 2009 to 2011 II. Point of View
‐ Permata Bank has aspirations to become a leading financial services provider in Indonesia, with a focus on the consumer and commercial segment. III. Statement of the Problem
As a major provider of finance and banking services, Permata Bank must ensure the highest levels of customer service through a variety of delivery channels including ATMs, internet banking, and mobile banking and teller services. Any interruption would mean serious damage to the bank’s reputation. Permata Bank required an industry‐proven high availability solution to protect the real‐time delivery of banking information to its employees and customers at any time of the day or night. IV. Objectives
1) To add value to life. Believes that in focusing on customers and continually improving its services in order to increase its market share and build its reputation. 2) To ensure their customers are protected from the emerging threat of card fraud with best‐in‐class solutions. V. Areas of considerations
1) The bank must be consistent with their tag line “One Bank of Choice” – since they are one of the leading banks in the world and many customers are giving their money trust to them. 2) They must be ready for any fraudulent acts like hacking, falsification etc. 3) Their marketing strategies must fit not only their existing customers but also those individuals planning to open a bank account or to invest. It must be informative and trustworthy. VI. Alternative Courses of Action
1) Removed the threat of unplanned downtime. 2) Eliminated planned downtime for system maintenance and upgrades. 3) Ensured the 24/7 delivery of real‐time information to customers. 4) provided a proven mirror server as a reliable back‐up system.
5) Increased business and retained customers by delivering optimal uptime for all delivery channels. VII. Conclusion and Recommendation
To retain existing customers and attract new accounts, Permata Bank must compete with other major players in the banking industry. Information technology now plays an essential role in terms of security and data protection, with customers not only seeking services provided by multiple delivery channels such as mobile banking, Internet banking and ATMs, but also to fulfill their financial needs in a fast, easy and secure manner. As the company commits to focusing on small and medium‐sized businesses, retail, and corporate segments, Permata Bank must rely on real‐time information to support all of its banking transactions. “IT banking operations are very complicated and must be supported by a safe and reliable system; a highly available system would protect all critical data and transactions, even if a data center, hard drive or network is down. The best recommendation would be is to provide a proven mirror server as a reliable back ‐up system. You cannot tell when misfortune will happen with this if ever there would be any unexpected event happened from their accounts during an upgrade they have at least a reliable back up with them. They should also ensure that there will be a dependable security system as well.