Google Adwords Exam 300 Sample Test Questions With Correct Answers

Q:YourDestinationURLCannot______________. LinkToAWebsiteThatIsUnderConstruction Q:YourSiteMayHaveAPop-UpOnTheLanding Q:YourSiteMayHave APop-UpOnTheLandingPageAsLongAsTheConte PageAsLongAsTheContentInThe ntInThe Pop-UpIsHighly RelevantToTheContentOnYourLandingPage. False Q:AUniformResourceLocator(URL)IsCommonl Q:AUniformResource Locator(URL)IsCommonlyKnownAsA(N)______. yKnownAsA(N)______. WebAddress Q:WhichOfTheFollowingWouldBeAnExample Q:WhichOfTheFollow ingWouldBeAnExampleOfAValidDisplayURL? OfAValidDisplayURL? Www.Gmail.Com Q:AccordingToPunctuationPolicy,HowManyTotalExclamationPointsA Q:AccordingToPunctuationPolicy,HowManyT otalExclamationPointsAreAllowe reAllowe dInYourAdText? One Q:WhichOfTheFollowingIsAnExampleOfAC Q:WhichOfTheFollow ingIsAnExampleOfACall-To-ActionPhrase? all-To-ActionPhrase? BuyHere Q:Google______CertainCommonMisspellingsOr Q:Google______Certai nCommonMisspellingsOrVariationsOfWordsInA VariationsOfWordsInAdText. dText. DoesNotAllow Q:PricesStatedInYourAdTextMustAlwaysB Q:PricesStatedInYo urAdTextMustAlwaysBeSupportedWithin1-2Cl eSupportedWithin1-2ClicksOfY icksOfY ourLandingPage. True Q:FreeOffersInAdTextMustBeSupported_____________. Within1-2ClicksOfYourLandingPage Q:WhenMightGoogleAllowTheUseOfASuperlativeInAdText? Q:WhenMightGoogleAllowTheUseOfASuperl ativeInAdText? TheClaimIsBackedByLegitimateThird-Party TheClaimIsBackedBy LegitimateThird-PartySupportSuperlativesAre SupportSuperlativesAreAlwaysAl AlwaysAl lowedInAdText Q:WhichOfTheFollowingIsConsideredASuperlativeThatWouldNotBe Q:WhichOfTheFollowingIsConsideredASupe rlativeThatWouldNotBeAllowed Allowed InAdTextWithout Verification? Best Q:TextInImageAdsMustAdhereToEditorialPolicyGuidelines. Q:TextInImageAdsMustAdhereToEditorial PolicyGuidelines. True False Q:YouMustIncludeADisplayURLInTheImageYouUpload. True Q:ImageAdSizeAndOrientationStandardsSta Q:ImageAdSizeAndO rientationStandardsStateThatImageAdsAre____ teThatImageAdsAre______ToBe __ToBe RotatedOrInverted. NotAllowed

Q:GoogleImageAdsCanBeRatedWithWhichLe Q:GoogleImageAdsCa nBeRatedWithWhichLevelOfClassification? velOfClassification? FamilySafeOnly Q:WhichOfTheFollowingIsATrademarkOwnedByGoogle? Orkut Q:AdvertisersAreResponsibleForTheirUseO Q:AdvertisersAreRes ponsibleForTheirUseOfOtherCompanies'Tradem fOtherCompanies'TrademarksAsK arksAsK eywordsAndAd Text. True Q:WhenWillGoogleBeginATrademarkInvestigation? AfterAllMandatoryInformationIncludedInA AfterAllMandatoryIn formationIncludedInAClaimAreReceived ClaimAreReceived Q:Google'sPolicyOnCopyrightClaimsAppliesTo________. Ads,SearchResults,AndGoogleGroupsPostings Q:WhichTwoOfTheFollowingWaysCanYouSen Q:WhichTwoOfTheFo llowingWaysCanYouSendAGoogleCopyrightClai dAGoogleCopyrightClaimForm?( mForm?( Select2) ByGroundMail Fax Q:IfTheDailyBudgetForYourCampaignIsLessThanTheRecommendedA Q:IfTheDailyBudgetForYourCampaignIsLe ssThanTheRecommendedAmount,Wh mount,Wh atMayOccur? YourAdsMayShowIntermittentlyThroughoutTheDay Q:WhichOfTheFollowingIsTrueAboutYourC Q:WhichOfTheFollow ingIsTrueAboutYourCost-Per-Click(CPC)Bid? ost-Per-Click(CPC)Bid? YouCanSetACPCBidForEachAdGroupOrKey YouCanSetACPCBid ForEachAdGroupOrKeywordInYourCampaign wordInYourCampaign Q:GoogleDeterminesYourKeyword'sQualitySc Q:GoogleDeterminesY ourKeyword'sQualityScoreByConsideringAllOf oreByConsideringAllOfTheFoll TheFoll owingFactors, Except______. Cost-Per-Click(CPC)Bid Q:OnSearchResultPages,OurSystemDetermin Q:OnSearchResultPa ges,OurSystemDeterminesYourAd'sRankBasedO esYourAd'sRankBasedOn______. n______. YourKeyword'sQualityScoreOnGoogleAndItsCost-Per-Click(CPC)Bid YourKeyword'sQualityScoreOnGoogleAndIts Cost-Per-Click(CPC)Bid Q:WhichOfTheFollowingStatementsIsTrueR Q:WhichOfTheFollow ingStatementsIsTrueRegardingAdwordsAdRank egardingAdwordsAdRanking? ing? YourAdCan'tBeLockedOutOfTheTopPositio YourAdCan'tBeLocke dOutOfTheTopPositionBasedSolelyOnPrice nBasedSolelyOnPrice Q:AdwordsStandardEditionIsIdealForAdve Q:AdwordsStandardE ditionIsIdealForAdvertisersWhoWantMoreCon rtisersWhoWantMoreControl trol OverTheirAccount. True Q:AdwordsStarterEditionIsNotIdealForAdvertisersWhoWantTo___ Q:AdwordsStarterEditionIsNotIdealForA dvertisersWhoWantTo______. ___. TargetUsersInOnlyOneSpecificRegion Q:ItIsPossibleToSetUpSite-TargetedCamp Q:ItIsPossibleToS etUpSite-TargetedCampaignsInBothTheStandar aignsInBothTheStandardAnd dAnd StarterEditionsOfAdwords. False Q:YouCanEditYour______AfterYouHaveCompletedTheAdwordsAccoun Q:YouCanEditYour______AfterYouHaveComp letedTheAdwordsAccountCreatio tCreatio nProcess. 2011-www.gargasz.info/index.php/complete-goo 2011-www.gargasz.inf o/index.php/complete-google-advertising-fundament gle-advertising-fundamentals-examals-examstudy-guide-over-300-sample-questions/

Keywords Q:OnceYouGraduateToStandardEdition,YouCanReturnAtAnyTimeToStarter Edition. False Q:WhichOneOfTheFollowingDoesNotApplyToTheEntireAdwordsAccount? DailyBudget Q:AnAdwordsStandardEditionAccountCanHouseUpTo______CampaignsAnd_____   _AdGroups PerCampaign. 25,100 Q:Let'sSayThatYouHaveANewProductThatNeedsToBeAdvertisedInASpecif icLocation.What ActionShouldYouTake? CreateANewCampaign Q:WhatIsTheStructureOfAnAdwordsAccountFromTheTopDown? Account,Campaign,AdGroup,AdTextAndKeywords Q:EachAdwordsCampaignHasItsOwnDailyBudget. True Q:ACampaign'sLanguageAndLocationTargetsCanBeEditedAfterTheCampaignH asBeenCreated. True Q:TheSearchMyCampaignsBoxOnTheCampaignSummaryPageAllowsYouTo______. SearchForWordsOrPhrasesAcrossAllCampaigns,AdGroups,AndAdsInYourAcco unt Q:ItIsPossibleToCustomizeTheColumnsOnTheCampaignSummaryPage. True Q:ByChoosing______OnTheEditCampaignSettingsPage,GoogleWillShowYourA dsAsQuicklyAs PossibleUntilYourDailyBudgetIsMet. AcceleratedDelivery Q:AdGroupsWithinACampaignCanBePausedFromTheCampaignDetailsPage. True Q:WhichOfTheFollowingActionsCannotBePerformedFromThe'Keywords'Tab? EditYourAdwordsAdText Q:OnThe'Keywords'Tab,YouCanUseTheMagnifyingGlassIcon______. ToSeeWhetherAKeywordIsShowingAds. Q:ItIsNotPossibleToPauseAnIndividualTextAd. False 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/

Q:OnThe______,YouCanEditYourPaymentDetailsAndChangeYourBillingAddre ss. BillingPreferencesPage Q:YouCanChangeYourLoginEmailAddressFromTheAccountPreferencesPageUnd erThe'My Account'Tab. True Q:YouCanUse______ToInviteOtherUsersToShareAnAccountWithYou. TheAccessPage Q:WhichOfTheFollowingIsNotAGoodWayToExpandYourKeywordList? ListAsManyKeywordsAsPossibleToDrawAllPossibleTraffic. Q:ItIsBestToKeepKeywordListsInEachAdGroupSmallAndManageable. True Q:______KeywordsOnlyShowYourAdWhenThePrecisePhraseIsUsedInTheSearc hQuery WithoutAnyOtherWordsBefore,Between,OrAfter. ExactMatch Q:Single-WordOrGeneralKeywordsAre______. TooBroadAndCanLeadToClicksFromPeopleWhoDontKnowWhatYoureOffering Q:WhichOfTheFollowingIsNotAnEffectiveMethodForWritingAdwordsAdText ? UseOnlyOneAdVariationPerAdGroupForTheSakeOfAConsistentMessage Q:TheMostEffectiveAdwordsAdHeadlines______. DirectlyRelateToTheKeywordsBeingSearched Q:YourAdwordsDisplayURLHasToBeTheExactSameAsYourDestinationURL. False Q:WhichOfTheFollowingIsNotAnAvailableFormatForAdwordsImageAds? SmallSphere Q:ImageAdsCanBeCreatedInBothKeyword-TargetedAndSite-TargetedCampaigns . True Q:VideoAdsAreClick-To-Play,SoTheFirstThingUsersWillSeeWhenYourAdIs ShownIsA______. StaticImage Q:It'sBestToDeliverKeyMessagesLateInYourVideoAd. False Q:LocalBusinessAdsHaveTheAbilityToShowOnTheGoogleContentNetwork. False Q:BeforeYouCanCreateALocalBusinessAd,YouMustFirst______ 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/

CreateALocalBusinessListingInTheLocalBusinessCenter Q:TheFormatOfLocalBusinessAdsIsTheSameOnGoogleMapsAndTheGoogleSe archNetwork. False Q:MobileAdsContain____LinesOfAdTextWithAMaximumOf____CharactersOnE achLine. 12To18 Q:ItIsPossibleToHaveYourMobileAdConnectUsersToYourBusinessPhone. True Q:ThePricingModelForMobileAdsIsEitherPay-Per-ClickOr______. Pay-Per-Call Q:SearchResultsSitesLikeGoogleMakeUpTheMajorityOfPagesViewedOnThe Internet. False Q:Site-TargetedAdsAreContextuallyTargeted. False Q:WhichOfTheFollowingIsTrueRegardingAdPlacementOnGoogleNetworkSites ? GoogleAutomaticallyFormatsYourAdToMatchTheLookAndFeelOfDifferentNet workSites. Q:WhichOfTheFollowingIsNotAWayInWhichYouCanFineTuneYourAdsForS earchTargeting? ViewTheKeywordsThatYourCompetitorsUse. Q:ALowClickthroughRate(CTR)ForYourAdsOnTheContentNetwork______. WillNotAffectTheRankingOfYourAdsOnSearchResultsPages Q:ALowClickthroughRateOnContentPagesAlwaysIndicatesThatYourAdsAre NotProfitable. False Q:Site-TargetedAdsShareTheAdSpaceOnAContentPageWithHowManyOtherGo ogleAds? 0 Q:Site-TargetedCampaignsDoNotOfferTheAbilityTo______. IncludeMoreCharactersInTextAds Q:Site-TargetedCampaignsAreNotUsefulForAdvertisersWhoWantToBuildBran dAwareness. False Q:ForSite-TargetedCampaigns,TheSiteToolGivesYouFourDifferentWaysToC hooseWebsitesOn WhichToShowYourAd. True Q:TheKeywordToolIsUsefulInTheCreationProcessForASite-TargetedCampai gn. 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/5

False Q:YourCost-Per-ThousandImpressions(CPM)BidIs________. TheAmountYouAreWillingToPayFor1000Impressions Q:Site-TargetedAdsDoNotCompeteWithKeyword-TargetedAds. False Q:WithCost-Per-ThousandImpressions(CPM)Pricing,YouAlwaysPayYourCPMBid ForThe ImpressionsReceived. False Q:InOrderForASite-TargetedAdToAppearOnAPage,ItsCost-Per-ThousandIm pressions(CPM)Bid Must_________.(select2) OutrankTheEffectiveCost-Per-ThousandImpressions(Ecpm)Bids OfTheTopFourKeyword-TargetedTextAdsCombined Q:GoogleDoesNotConsiderAUser's______WhenDeterminingWhetherToShowYour Ad. PreviousPurchasingHistory Q:WhichOfTheFollowingIsTrueRegardingGoogleAdTranslation? GoogleDoesNotTranslateAdText Q:IfTheUserDoesntSpecifyALanguagePreference,GoogleDeterminesTheDefaul tLanguage Preference______. ByConsideringTheGoogleDomain(LikeGoogle.Fr) Q:______IsAUniqueNumberAssignedToEachComputerConnectedToTheInternet . AnIPAddress Q:ConsideringAUser'sIPAddressIsTheOnlyMethodGoogleUsesToShowRegion allyTargetedAds. False Q:TargetingYourAdsToAllCountriesAndTerritoriesIsIdealForABusinessT hat______. MakesHandmadeToysAndShipsThemGlobally Q:______GivesYouAGoodWayToReachYourUsersEvenIfTheyrePhysicallyLoca tedInNon-Native Areas. LanguageTargeting Q:RegionAndCityTargetingCanHelpYouKeepYourQualityScore______WhileKe epingYour Cost______. High,Low Q:RegionallyTargetedAndCountry-AndTerritory-TargetedAdsAppearInTheSame FormatOnGoogle. False Q:WhichOfTheFollowingBusinessesCouldBestUtilizeRegionAndCityTargetin g? 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/

AFlowerCompanyThatOnlyDeliversToSanFrancisco Q:YouShouldChooseCustomizedTargetingForYourAdwordsCampaign______. IfYouWantToReachAnAudienceInAVerySpecificArea. Q:ItIsPossibleToTargetA50-MileRadiusAroundYourBusinessLocation. True Q:WithMulti-PointTargeting,______. YouCanCreateTargetAreasOfVirtuallyAnySizeAndShape Q:TheDefaultSettingForAnyNewKeywordIsPhraseMatch. False Q:WhichPunctuationShouldYouApplyWhenUsingTheBroad-MatchedKeywordMatch ingOption? None Q:AnAdWithTheKeyword"CheapChocolate"(InQuotations)WouldRunOnWhichO fTheFollowing SearchQueries? 'GoodCheapChocolate' Q:ToIndicateAKeywordAsAnExactMatch,WhichOfTheFollowingShouldBeUse d? Brackets[] Q:AnAdvertiserIsSellingBalletSlippers.IfHeDoesNotWantHisAdToAppea rWhen'WeddingBallet Slippers'IsQueried,HeShouldApplyTheNegative-MatchKeyword'Wedding.' True Q:WhichKeywordMatchingOptionProvidesTheBestPossibilityForHighNumbers OfAdImpressions? BroadMatch Q:ExactMatchTendsToGiveYouFewerClicksButHigherConversions. True Q:YouCanUseMultipleKeywordMatchingOptionsForDifferentKeywordsInTheS ameAdGroup. True Q:YouWillAlwaysBeChargedTheMaximumCost-Per-Click(CPC)BidYouSetForA KeywordOrAd Group. False Q:Using______,AdwordsReducesThePriceYouPayForAClickOnTheContentNe tworkIfOurData ShowsThatClickToBeLessLikelyToTurnIntoAnActionableBusinessResult. SmartPricing Q:UsingAdwordsPostpayOption,WhenDoesGoogleRaiseYourAccountCreditLi mit? EachTimeAnAccountReachesItsCreditLimitWithinA30-DayPeriod 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/

Q:WhichOfTheFollowingRepresentsTheWayGoogleRaisesAccountCreditLimits ? US$50,US$200,US$350,US$500 Q:GoogleWillNeverChargeYouMoreThanYourCreditLimit. False Q:PrepayAndPostpayOptions_______. DependOnYourBillingAddressAndChosenCurrency Q:IfYouAreBilledOnAPostpayBasis,______.(select2) YouAreChargedEvery30DaysUnlessYourAdvertisingCostsReach YourCreditLimitWithinYour30-DayBillingCycle Q:YourBillingSummaryPageWillAppearTheSameRegardlessOfWhetherYou'reB illedOnAPostpay OrPrepayBasis. False Q:AdwordsWillNeverGenerateTrafficInExcessOfYourDailyBudget False Q:PendingChargesAreAdvertisingCostsAccruedSinceTheLastTimeYouWereBi lled.YouCanView YourPendingChargesBy______. CheckingTheOutstandingBalanceOnTheBillingSummaryPage Q:ForEachInvoicedPayment,ItIsPossibleToViewYourAdvertisingChargesBr okenDownBy Campaign. True Q:YouCanViewBillingAdjustmentsLikeInvalidClickCreditsAndPromotionalC reditsOnThe______. InvoiceDetailsPage Q:ToReactivateYourAccountAfterACreditCardDecline,YouMust______. SuccessfullyRe-SubmitYourCreditCardNumber,OrEnterANewCreditCardNumbe r Q:HowWillYouKnowWhenGoogleReceivesYourBankTransferFunds? YouWillReceiveAConfirmationEmailAndYourAdsWillBeginRunning Q:AdvertisersCanSwitchBetweenPrepayAndPostpayAtAnyTime. False Q:WhichOfTheFollowingIsNotAPostpayOptionThatGoogleOffers? BankTransfer Q:UsingThe______PaymentOption,YouAuthorizeGoogleToWithdrawAccruedAdve rtisingCharges DirectlyFromYourBankAccount. 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/

DirectDebit Q:DirectDebitIsAvailableToAllAdvertisersAroundTheWorld False Q:WhatDoesEUVATStandFor? EuropeanUnionValueAddedTax Q:AdwordsCustomersWithABillingAddressLocatedIn______MustSelf-AssessT heirVATCharges. Ireland TheEuropeanUnion,NotIncludingIreland, Q:WhoIsAffectedByTheVATTax? AllEuropeanUnionAdvertisers Q:HowDoesGoogleGetAccessToCustomers'VATNumbers? GoogleAccessesTheVATDirectoryToSearchForAnAdvertiser'sName Q:EuropeanUnionVATPoliciesStateThatAnAdvertiserWhoDoesNotSubmitAVa lidVATNumberWill BeChargedVATAtWhichRate? TheIrishVATRate Q:AdvertisersOnInvoicingTerms______. MustPayEachInvoiceByCheckOrWireTransfer Q:WhatIsAnotherCommonlyUsedTermFor"Invoicing?" CreditTerms Q:WhatIsTheMinimumSpendingLevelAnAdvertiserMustMaintainToQualifyFor Invoicing? US$1,500PerMonthForAtLeast3Months Q:AllCustomersWhoMeetTheMinimumMonthlySpendRequirementCanAutomaticall ySwitchTo Invoicing. False Q:WhichOfTheFollowingFactorsIsNotConsideredWhenDeterminingYourQualit yScore? Cost-Per-Click(CPC)Bid Q:YourKeywordWillBeInactiveForSearchIf______. YourCost-Per-Click(CPC)BidIsBelowTheMinimumBidRequired Q:WhichStatementBestDescribesTheRelationshipBetweenQualityScoreAndMin imumBid? KeywordsWithAHighQualityScoreAreAssignedALowMinimumBid. Q:OnceOurSystemHasDeterminedYourKeywordQualityScore,ItCannotChangeW ithinYour AdwordsAccount. False 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/

Q:WhichOfTheFollowingStatementsRegardingYourAccountPerformanceIsFalse ? YourKeywordWillBeListedAsDisapprovedIfYourCost-Per-Click(CPC)BidIsL owerThanThe MinimumBid Q:IfYourPaymentContinuesToBeDeclinedInYourAdwordsAccountAfterYouH aveCompletedThe TroubleshootingChecklistProvidedByGoogle,WhatShouldYouDoNext? ContactTheFinancialInstitutionThatHandlesYourFunds. Q:IfYourAdsHaveStoppedShowingAsTheResultOfADeclinedPayment,HowDo YouGetThem RunningAgain? Re-SubmitYourPrimaryPaymentInformationInYourAdwordsAccount. Q:YourAdsCanAppearOnGoogleOnlyAfterYou'veEnteredValidBillingInforma tion. True Q:WhichOfTheFollowingIsTrueRegardingYourAdwordsCampaignStatus? ItIsPossibleToReactivateCampaignsThatHaveEnded. Q:Let'sSayYourAdsStopShowingEveryDayAround2P.M.DueToTheExhaustion OfYourDaily Budget.HowDoYouDetermineYourDailyBudgetSoThatYourAdsGetFullExposur e? ViewTheRecommendedBudgetInYourAdwordsAccount. Q:YouWillNotBeAbleToLocateYourAdOnGoogleIfYourAd'sLocationTarget DoesNotIncludeYour OwnLocation. True Q:YourAdsWillShowIfTheCost-Per-Click(CPC)BidForAnAdGroupIsHigher ThanTheCampaign DailyBudget. False Q:YourAdWasDisapprovedForAViolationOfOneOfOurEditorialPolicies.Whi chIsTrue? YourAdWillNotBeEligibleToShowUntilYou'veMadeTheAppropriateChangesA ndRe-SubmittedIt ForReview. Q:AdsForSitesContainingSexuallyExplicitMaterialAreEligibleToShowAlon gsideAllSearchResults OnGoogle. False Q:WhichKeywordTypeCanBeRe-EnabledUsingOptimizationTechniquesToIncreas eTheKeyword's QualityScore? InactiveForSearch Q:KeywordsMarkedInactiveForSearch______. CanStillTriggerAdsOnContentNetworkSites Q:APoorPerformingKeywordCanAffectTheQualityScoreOfAnEntireAdGroup OrCampaign. True 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-exam-

study-guide-over-300-sample-questions/10

Q:ToAccessTheReportCenter,ClickOnTheReportsTab. True Q:TheReportCenterAllowsAdvertisersTo_________.(Select3) EmailReportsToSpecifiedUsers DownloadReportsInSpreadsheetForm ViewBothDataAndGraphsForSelectedReports Q:InWhichThreeWaysCanYouViewYourReport?(Select3) ViewDataOnly ViewGraphsOnly ViewDataAndGraphs Q:WhileAReportIsLoading______. YouCanTurnOffYourComputer Q:YouCanSaveYourReportWithinYourAdwordsAccountToViewLater. True Q:TheReportCenterWillOnlySaveYour____MostRecentReports. 5 Q:IfYouCreateMoreThan5Reports,TheSystemWillAutomatically_______TheO ldestReports. Delete Q:AnAdvertiserSpendsUS$20ForClicksOnAKeyword,ResultingIn$100InSale s.WhatIsTheROI ForThisKeyword? revenuefromsales,subtractyouradvertisingcosts,thendividebyyourtotala dvertisingcosts. (ROI=([revenue-cost])/investmentx100) (Revenue-Cost)/Cost=(100-20)/20=80/20=40x100(%) 400% Q:ROASIsAnAcronymFor______. ReturnOnAdSpend Q:AnAdvertiserSellsChocolatesWithGoogleAdwords.GivenTheConversionDat aBelow,WhatIsThe MinimumAmountThatSheMustChargeToEarnAProfitFromSalesOnTheseKeyword s? KeywordStatusClicksImpr.CTRAvg.CPCCostAvg.PosConv.RateCost/Conv. WordaActive1631,53110.6%US$1.59US$258.471.19.82%US$16.15 WordbActive2221,92211.5%US$1.05US$230.951.16.31%US$16.50 US$16.75 Q:Cost-Per-Acquisition(CPA)CanBeAMeasureOfAdvertisingEffectiveness. True Q:ToUseConversionTracking,YouMustHaveWhichTwoOfTheFollowing?(Select 2) AnActiveAdwordsAd TheAbilityToEditTheHTMLOfYourWebpage 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/11

Q:HowMuchDoesGoogle'sTrackingConversionToolCost? It'sFree. Q:ToPauseConversionTracking,YouMust______. ClickThe'PauseConversionTracking'Button Q:WhichThreeOfTheFollowingAreTypesOfConversions?(Select3) Lead SignUp PageView Q:The'Other'TransactionLabelAllowsYouToTrackHowManyPagesAUserHasV iewed. False Q:AddingADynamicVariableToThe'TotalValue'FieldWithinYourConversionT rackingCodeWillAllow YouToPerformWhatFunction? CalculateTheAccumulatedValueOfConversionsConsistingOfSeveralPurchases, EachWithAUnique Value Q:IfYouWantToTrackTheNumberOfUsersWhoPurchaseABookSellingForUS$1 2OnYourSite, WhatWouldYouEnterIntoThe'Variable'Field? 12 Q:ACross-ChannelCampaign_______. IsACampaignCreatedInYourAdwordsAccountToTrackNon-AdwordsChannels Q:WhichTwoOfTheFollowingAreRequirementsWhenUsingCross-ChannelConversi onTracking? (Select2) EnableConversionTrackingFromTheConversionTrackingPageInYourAdwordsAc count SetUpOneOrMoreCampaignsForEachChannelThatYouWantToTrack Q:WhenAUserClicksAnAdUsingAGoogleCross-ChannelConversionTrackingURL ,ACookieIs PlacedOnTheUser'sComputer,WhichIsUsedToSendConversionTrackingInforma tionToYour Account. True Q:WhatWouldYouTypeIntoTheBlankInTheFollowingTrackingURLToHaveItR unOnTheKeywords 'ChocolateBar.'Http://Candy-Example.Html?Gkw=Chocolate_____&Gad=A907873 +Bar Q:WhenSettingUpCross-ChannelConversionTrackingForAPPCAccount,OneURL MayBe______To Maintain,ButCombinesAllTheDataFromAllKeywords,WhileOneTrackingURLFo rEachKeywordMay ProvideMore_______ConversionData. Easier...Detailed Q:WhichOfTheFollowingIsNotATechniqueForOptimizingYourAccount? IncreasingYourDailyBudget Q:AdvertisersWhoHaveBeenWithAdwordsForManyYearsDon'tNeedToOptimize TheirAccounts. 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/12

False Q:ItIsImportantToBrowseCompetitors'AdvertisementsAndSites______. ToHelpYouGetAnIdeaOfWhatSetsYouApartFromThem Q:AnAdvertiserShouldTestDifferentLandingPages. True Q:IfAKeywordHasAGoodCTRButIsNotConvertingWell,WhatShouldYouTryC hanging? TheLandingPage Q:WhichThreeOfTheFollowingAreCharacteristicsOfEffectiveLandingPages? (Select3) EasyToNavigate DisplayProductDetailsIncludedInKeyword RelevantToTheAdText Q:WhichOfTheFollowingWouldBeAGoodLandingPageForTheKeyword'Valentin e'sDark Chocolate?' APageWithinTheSiteSellingSpecially-ThemedValentine'sDayDarkChocolatesO nly Q:CreatingHighlySpecificAdGroupsAllowsYouTo______. CreateAdsThatMostAccuratelyPromoteWhatYou'reSelling Q:IfYouIncludeIdenticalKeywordsWithinTheSameAccount,______. TheyWillCompeteWithEachOther,AndTheBetter-PerformingKeywordWillTrigge rYourAd Q:WhichOfTheFollowingIsNotAnEffectiveKeywordStrategy? SelectTheBroadestKeywordsRelatedToYourProductToCaptureTheMostTraffic Q:WhichOfTheFollowingUniqueKeywordUrlsWouldBeTheMostRelevantForThe KeywordQuery, 'Lawnmowers?' Www.Sample-Advertiser.Com/Lawn-And-Garden/Lawnmowers Q:ForSite-TargetedCampaigns,ItIsPossibleToTargetOnlySpecificSections OfAWebsite. True Q:AdvertisersShouldUseOnlyOneTextAdPerAdGroupInOrderToMaintainCon sistency. False Q:WhichOfTheFollowingAdvertisersWouldBeAGoodCandidateForAdSchedulin g? APizzaDeliveryCompanyThatIsOnlyOpenFrom5P.M.To1A.M.Daily. Q:WhichAdwordsAdServingOptionWillShowYourHigherPerformingAdMoreOft en? Optimize Q:TheAdvancedModeOfAdSchedulingAllowsYouTo______. AutomaticallyRaiseOrLowerYourBidsDuringCertainTimePeriods Q:TheAdwordsDefinitionOfIncreasingTrafficMeansIncreasingTheNumberOf TimesAnAdIsSeen. 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/13

False Q:TheMore_______AKeyword,TheMorePotentialTrafficItHas. General Q:WhichThreeOfTheFollowingCanBeDoneToIncreaseTraffic?(Select3) AddNewOrUnusedKeywords CreateKeywordsForUnadvertisedProducts RaisingYourMaximumCPC Q:ThePluralAndSingularFormOfTheSameKeyword______. CanPerformVeryDifferently,AndInSomeCases,ShouldHaveDifferentCpcs Q:WhichThreeOfTheFollowingChangesToYourCampaignSettingsCanIncreaseT raffic?(Select3) OptingToShowYourAdsOnOurContentNetwork OptingToShowYourAdsOnOurSearchNetwork IncreasingYourDailyBudget Q:InGeneral,IncludingThePriceOfAProductInTheAdTextImprovesConversi onRate. True Q:ForAWebsiteSellingBooks,WhichIsNotAnEffectiveNegativeKeyword? Buy Q:WhichTwoOfTheFollowingShouldYouConsiderWhenDecidingWhetherToInclu dePricingInYour AdText?(Select2) YourPriceComparedToYourCompetitors' WhetherCompetitorsUsePricingInTheirAdText Q:AnAdvertiserShouldImmediatelyDeleteAKeywordWithALowerCPCThanValue PerClick. False Q:AnAdvertiserShouldAlwaysIncreaseTheCPCOfAKeywordWithAPositivePro fitMargin. False Q:ForKeywordsThatProvideAStrongROI,YouShould______. IncreaseTheCPC Q:IfYouHave9ClicksOnAKeywordAndTheValuePerClickIsUS$0,YouShould  ______. WaitUntilMoreClicksAccrueBeforeDecidingWhatToDoWithThatParticularKe yword Q:AfterAdjustingTheMaximumCPCForAKeyword,______ToSeeWhetherTheActio nHasBeen Successful. WaitAtLeast24Hours Q:IfTheKeywordToolOffersIrrelevantVariations,YouShould_________. AddThoseVariationsAsNegativeKeywords 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/14

Q:WhenSelectingKeywordsFromTheKeywordTool,LookForTerms_________. ThatAreHighlyRelevantToYourProduct/Service Q:WhatAreThreeUsesForTheKeywordTool?(Select3) ToFindNewKeywords ToEstimateTrafficForExistingKeywords ToSeeExpandedMatchesThatMayTriggerYourAds Q:KeywordsGeneratedByTheKeywordToolHaveAlreadyBeenReviewed,AndTheref oreWillNotBe DisapprovedByAdwordsSpecialists. False Q:WhatIsThePurposeOfThe'Site-RelatedKeywords'Tab? ToGenerateAdditionalKeywordsBasedOnTheContentOfAWebpage Q:WhatThreeActionsCanYouTakeAfterAddingKeywordsToYourMasterList?(S elect3) EstimateTheirPotentialTraffic AddThemToYourAdGroup DownloadThemAsA.Csv(Spreadsheet)File Q:TheSiteExclusionToolAllowsYouToExcludeSitesFromGoogle'sSearchNetw ork. False Q:SiteExclusionIsAppliedAtWhatLevel? Campaign Q:WhichLinkWillTakeYouToTheSiteExclusionTool? Tools Q:TheTrafficEstimatorToolCanBeUsedToPerformWhichOfTheThreeFollowin gFunctions?(Select3) ViewTheExpectedClicksAndImpressionsForTheKeywordThatYouHaveSelected ViewTheExpectedCostPerDayThatYouWillAccrueFromClicksOnYourAds ViewTheExpectedAverageCost-Per-ClickOfTheKeywordsThatYouHaveSelected Q:TheSuggestedMaximumCost-Per-ClickProvidedByGoogleShouldAllowYourAd ToShowInThe TopPositionAtLeast______OfTheTime. 85% Q:HowShouldKeywordsAndKeywordPhrasesBeEnteredInTheTrafficEstimator's 'Keyword'Field? OnePerLine Q:WhichOfTheFactorsListedBelowWillNOTAffectTheValuesThatTheTraffic EstimatorProvides? TheNumberOfAdCopiesYouAreRunningInTheAdGroup Q:TheMyChangeHistoryToolWillDisplayChangesSuchAs: 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/15

DailyBudgetAdjustments. Q:IfMultipleUsersWithDifferentLoginsManageYourAccount,YouCanUseThe MyChangeHistory ToolToSeeWhoMadeCertainChanges. True Q:TheMyChangeHistoryToolDisplaysChangesYou'veMadeToYourAccountInTh e Last___________. ThreeMonths Q:TheAdsDiagnosticToolAllowsYouTo______. DetermineWhyAParticularKeywordMayNotBeTriggeringAdsToAppearOnGoogle Q:TheAdsDiagnosticToolCanBeAccessedIn______PlacesInYourAccount. 2 Q:TheAdsDiagnosticToolQuickSummaryPresentsTheMostComprehensiveAnalysi sAvailableInYour Account. False Q:IfYouAreUnableToFindYourAdOnGoogle,TheFirstStepYouShouldTakeI sTo______. UseTheAdsDiagnosticToolWithinYourAccountToTroubleshootTheIssue Q:TheAdsDiagnosticToolReportsDataForYourAd'sPlacementOnTheGoogleCo ntentNetwork. False Q:OnTheAdGroupDetailsPage,YouCanAccessTheAdsDiagnosticToolQuickSu mmaryBy______. PointingYourMouseAtTheMagnifyingGlassIconNextToAnyKeywordInYourAd Group Q:TheAdwordsEditorOffersWhichOfTheFollowingAsABenefit? AbilityToEditMultipleAccountsAtAnyTime. Q:AdwordsEditorIs_________. ADownloadableDesktopApplicationDesignedToMakeLargeChangesToYourAccoun t. Q:ThereAreTwoPanelsInTheInterface.TheyAre: DataView,EditPanel Q:YouCanCreateACampaignWithoutPostingItToYourAccount. True Q:WhenChoosingTheOptionThatAllowsYouToInputAColumnWithCampaignName s: YouCanCopyAndPasteDirectlyFromAnExcelSpreadsheet Q:ThePushpinSymbolAppearsWhen: ACommentHasBeenAdded 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/16

Q:TheKeywordGrouperRegroupsKeywordsFromOneAdGroupIntoMoreGranularAd Groups. True Q:YouDoNotNeedAdwordsEditorToViewAFileThatHasBeenExportedToCSV. True Q:WhenAFileIsShared: UnpostedLocalChangesWillBeMarkedInGreen Q:GoogleAllowsTwoOrMoreOfYourClientsToAdvertiseUsingTheSameKeyword ,ProvidedThey HaveSeparateAccounts. True Q:WhichThreeTasksCanYouDoWhileLoggedInToYourMyClientCenterAccount ?(Select3) RunAKeywordReportForALinkedAccount ViewRecentChargesForALinkedAccount ModifyTheDailyBudgetForACampaignInALinkedAccount Q:WhatIsTheQuickestWayToEditAClient'sBilling,Login,AndPasswordInfo rmation? LoggingInToTheClient'sAccount Q:WhichThreeOfTheFollowingAreDisplayedInTheDashboardReport?(Select3 ) StartAndEndDate Budget AverageAdPosition Q:GoogleAdwordsIsHighlyEffectiveBecause___________. YourAdsReachUsersAtTheMomentThatTheyAreInterestedInYourProductOrS ervice Q:HowstuffworksAndTheNewYorkTimesAreExamplesOf______. ContentPublishers Q:AdwordsIsAParticularlyEffectiveMarketingToolForWhichOfTheThreeFo llowingObjectives? (Select3) GeneratingLeadsOrSign-UpsOnYourWebsite GeneratingSalesOrConversionsOfParticularProducts BrandMarketingOrBrandAwareness Q:WhenDoesAnAdvertiserPayForAdvertisingOnGoogle? WhenAUserClicksOnTheAdvertiser'sAd Q:WhatIsTheMissingStepInTheProcessOfCreatingAnEffectiveAdvertising Campaign? 1.CreateRelevantKeywordsAndAdsGroupedByGoals 2.__________________________________ 3.UseReportingToolsToMeasureResults 4.RefineCampaigns;KeepWhat'sWorking TestMultipleAdCopiesAndKeywordVariations Q:IfYouHaveACPCOfUS$2,YouWill______ForAClick. 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/17

PayUpToUS$2 Q:OnceAnAdCampaignIsCreated,______. ItShouldBeMonitoredAndContinuouslyModifiedForBestResults Q:WhichOfTheAnswerChoicesProvidedIsTheBestNextStepInTheClientStar t-UpProcess? 1.DefineMarketingObjectives,Metrics,AndBudget 2.DeliverProposal,IncludingMessaging&BudgetOptions 3.___________ 4.Launch,Monitor,&ModifyCampaignsToMeetObjectives 5.ShareReportsAndRefine ClientApprovalAndSign-Off Q:ApproximatelyWhatPercentageOfInternetUsersUseGoogleAsTheirPrimaryS earchEngine? About50% Q:WhatAreThreeImportantBenefitsOfGoogleAdwords?(Select3) Relevant,Real-Time,AndExtensiveAdDistribution MeasurableResults TotalControlOfSpendingAndAdTargeting Q:APIStandsFor__________. ApplicationProgrammingInterface Q:WhichTypeOfAdvertiserWouldBenefitTheMostFromTheAdwordsAPI? AnOnlineMarketingAgencyWithMultipleClients Q:TheAdwordsAPIIsAGoodSubstituteFor________. Screenscraping Q:ToAccessTheAdwordsAPI,AdvertisersMust________. HaveAMyClientCenterAccount Q:WhatIsTheDeveloperToken? ACombinationOfLettersAnd/OrNumbersThatIdentifyYourAdwordsAPIActivity Q:TheAPIOperationsQuotaIsDeterminedByWhichFactors?(select2) TheTotalAccountSpend TheNumberOfClientsManaged Q:WhatHappensToAnAdwordsAccountWhenAnAdvertiserSignsUpForTheGoogl eAdwordsAPI? TheAccountRemainsTheSameAsBefore Q:TrueOrFalse:UpdatingTheIndividualBidsOn1,000KeywordsWouldEquateTo 1,000Operations. True Q:WhichAPIWebServiceAllowsAdvertisersToChangeTheirDailyBudget? 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/18

Campaignservice Q:WhichAPIServiceShouldAdvertisersUseToCreateNewAds? Creativeservice Q:TheCampaignservice,Adgroupservice,Keywordservice,AndCreativeserviceAre CollectivelyKnown As_______. DataServices Q:WhatisonefunctionoftheChangeKeywordMatchingOptionstool? Suggestkeywordmatchtypesforkeywords. Q:Ifthedailybudgetforyourcampaignislessthantherecommendedamount,wh atmayoccur Youradsmayshowintermittentlythroughouttheday . Q:Ifyourwebsitechargesuserstodownloadsoftware,whatwouldbeaneffectiv enegativekeyword Free Q:TheinitialcreditlimitwithpostpayisUS$50(orlocalcurrencyequivalent) .Whywouldanadvertiserbe billedforaUS$30creditlimit?(Choosetwo). Hesreceivedanover-deliverycreditinhisaccount. Q:Ifakeywordis_____,yourkeywordmaximumcost-per-click(CPC)shouldbe__   ___.(Choosetwo. profitable/increased notprofitable/remainthesame Q:WhatisonewaytoincreaseyourQualityScore Increasetherelevanceofyourkeywordsandadsthroughoptimization. Q:YourclientsellsJellyBellybrandjellybeansandaccessoriesonline.Hedoe snotmanufacturethese products.Whichwouldbeaneffectivenegativeexact-matchkeywordforhim factory Q:Ifakeywordhasahighclickthroughrate(CTR),butclicksarenotconvertin gtosales,whatshouldyou trychanging: Thelandingpageofyourwebsite. Q:Whenadvertisinginternationally,ithelpstostayorganizedby_____. creatingaseparateadgroupforadsandkeywordsineachofthedifferentlangu ages,suchasEnglish, Arabic,andFrench Q:Ifakeywordhasahighclickthroughrate(CTR),butclicksarenotconvertin gtosales,whatshouldyou trychanging? Thereisnotenoughinformationtoanswerthequestion. Q:UsingAdWords,advertiserscantargettheiradsby_____. latitudeandlongitude 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/19

Q:WhenyouhavemultipleadsinthesameAdGroup,youcanviewallofthesead s_____. belowyourkeywordlistontheAdGroupdetailpage Q:Whichstatementaboutadscreatedwithdoublebytecharactersistrue? Theymustusesinglebytecharactersforpunctuationsandcurrency. Q:GroupingkeywordsinasingleAdGroupthatsharesacentralthemehelpsimpr oveperformancethe mostwhenadsareshownon_____. searchpages Q:YourclientwantstotargetpotentialcustomersinFrance,andEnglishspeake rsaroundtheworldusing onlyonecampaign.Whichoptionwouldreachthisaudience? Targetallcountriesandalllanguages. Q:IfyoumanageseveralAdWordsaccountsandhavecreatedastandardpasswordf orallofyourclients accounts,whichadditionalinformationisneededtoaccesstheclientaccount? Theuniqueloginemailaddressfortheaccount Q:Whatisabenefitofusingbroadmatcheswithnegativekeywords,insteadofe xactmatchkeywordsby themselves? Youradwillattractmoretraffic.(correct?) Q:1.Invoicingyouhave15daystopaytoavoidsuspensionofyouraccount 2.Googlereservestherighttosuspendorclosedownwithin30businessdaysof themonthlyinvoice Q:If75,000peopleenterkeywordsintoGooglethatinvokeyourGoogleAd,but7 50ofthosepeoplethen clickonyouradtoviewyoursite,whatisyourCTR?(Pleaseselect1option) 1%because75000/750=100/%=1% Q:Oninitialset-up,andafteryouhaveenteredyourcreditcardordirectdebi tdetailsyouradword campaignswillstartrunning___.(Pleaseselect1option) almostimmediately Q:WhenausersignsupforanAdwordsaccount,whichofthefollowinginformati onistakenatsign-upbut cannotbechangedlater?(Pleaseselect1option) billingcurrencyandtimezone Q:WhatisabenefitofGoogleAdWordsthataddressesthechallengeofdirectre sponseadvertisers seekingtounderstandtheirROI.(Pleaseselect1option) Theycanviewthekeywordsthathelpdrivecustomerstopurchase. Q:Whatisbestpracticewhencreatingeffectiveadtext?(Pleaseselect1option ) Includeinformationonpricesandpromotions. Q:HowdoesGoogleAdWordshelpaclientreachconsumersthatarereadytomake apurchase? 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/20

(Pleaseselect1option) AdWordstargetsconsumerswhoareactivelysearchingforwhatyou'reoffering. Q:IfanadvertiserresetsaGoogleAdWordsaccountpasswordwhatshouldtheyal sobeawareof? (Pleaseselect1option) TheadvertiserwillnowusethenewpasswordacrossallGooglesign-onproducts. Q:Thefirstelementofavideoadthatauserwillseeis:(Pleaseselect1opt ion) AnOpeningimage. Q:Whatwouldbetheappropriateaccountaccessleveltoassignaco-workerwho alsoneedstologonto theAdWordsaccounttomakechangesandmanageaccesslevels?(Pleaseselect1op tion) AdministrativeAccess. Q:WhatistheAdWordsDiscounterfunction?(Pleaseselect1option) Itautomaticallyreducesanadvertiser'sactualcost-per-click(CPC)sothatyou paythelowestprice possibleforthead'spositiononthepage. Q:ManagedPlacementshavetheadvantageof... Advertiserscanselectwhichsitesonthecontentnetworktheiradswillappear on Q:Toallowyouradstoshowonmobile(WAP)devices,youneedto... CreateMobileads Q:Anadvertiserusesthefollowingkeyword[ColourLCDTV].Asearchfor"colou rlcdtv"will: Showthead. Q:Anadvertiserisusingkeywordinsertioninanad{KeyWord:UKHotels},andis usingthebroadmatch keyword'ManchesterHotels'.Ifthatkeywordisexpandedto'LiverpoolHotels', theadwillreadasfollows... ManchesterHotels whenusingkeywordinsertion(alsoknownasdynamickeywordinsertion),keywords fromyouradgroups canbedynamicallyinsertedintothead.Itisthemostappropriatekeywordiny ouradgroupsthatis insertedintotheadnottheactualsearchterm.Ifyouarenotusingakeyword inyouradgroup,thenitcan't appearinyourad. Q:Thekeywordtoolhelpsinidentifyingrelevantkeywordstoaddtoyouradgro ups,whereisitaccessed from? TheKeywordstabafterclickingontheAddKeywordsbutton Q:Whentargetingdifferentlanguages,whatwillGooglenotdo? Translateyourad Q:IPaddressesdonotalwaysprovideaccurateinformationaboutauser'sphysic allocation.Whatdo Googledohelppreventirrelevantclicksonyourads? Displaythenameofyourtargetedregionbelowyouradtext Q:Onecampaignshowsaveryhighnumberofclicks,butaverylowconversionra teforaspecific

placement.Withoutchangingthenetworksettingsoradgroupcontents,thenadve rtisercould... Excludethesiteusingthesiteexclusiontool 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/21

Q:Inadditionthetargetingyourstandardtextandimageadstospecificsites ontheContentnetwork,you canusetheplacementtooltotarget...(Pleaseselect1option) Videoplacements,Gameplacements,Feedplacements,Mobileplacements Q:Anadvertiserhasshoeshopswithmultiplelocations(oneinLondonandonei nBirmingham).Theylink theirAdWordscampaigntotheirlocalbusinesscenter.Whichaddresswillshowu ndertheiradvert? Theoneclosesttotheuser Q:Whenusingkeywordtargetingonthedisplaynetwork,anad'spositionisdict atedbythemaximumCPC oftheadgroupand: Pastperformanceoftheadonthesiteandsimilarsites Q:Whatisabenefitanadvertisergetsonlyiftheyhaveseparatecampaignsfor thesearchandthedisplay network? Havemorecontroloverbudgetsandspendacrosscampaigns Q:Whichofthefollowingbiddingoptionsisbestsuitedtoanadvertiserfocusi ngonbranding? CPM Q:OnebenefitofplacementtargetingontheGoogleDisplayNetworkis: Increasedflexibilityofbiddingoptions Q:Anadvertiserisnotinterestedinbranding,butprimarilyingettingcostef fectiveconversionsfroma displaycampaign.Theadvertisershoulduse: ConversionOptimizer Q:Onetechniqueyoucanusetoensurethatyourdisplayadsdonotappearonle ssrelevantsitesisto: Useveryspecifickeywords Q:Conversionoptimizerworksbestforadvertiserswhosegoalsaremostly: Directresponseoriented Q:Itcanbetimeconsumingtomanuallyadjustbidseffectivelyonanongoingba sisonadisplaynetwork campaignattheplacementlevel.Whatisoneeffectivesolutiontothischalleng e? Conversionoptimizer Q:OntheGoogleAdWordswebinterface,anadvertiserwouldliketoseewhereth eiradshavebeen showingontheGoogleDisplayNetwork.Wherewouldtheyfindthisinformation? Thenetworkstab Q:IntheNetworkstab-youcanviewwhereyouadsappearedonthesearchnetwor k,displaynetwork, andplacements.WhichofthefollowingisonlyavailableforadscreatedusingD isplayAdBuilder? Mouseoverrate Q:WhatisapossiblereasonwhyamaximumCPAsetbytheadvertiserbeexceeded ? Theconversionratewaslowerthanpredicted 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/22

Q:AvisitorclicksonanAdWordsadandpurchasesabluewidget.Thenextdayt heyreturnbytypingthe websiteaddressintotheirbrowseraddressbar,andthenmakeanotherpurchase( thistimeagreen widget).HowaretheconversionsmeasuredinAdWords? 1conversion(one-per-click)and2conversions(many-per-click Q:WhenanadvertiserenablesConversionOptimizer,andsetsamaximumCPA,what metricsare used? CurrentCPCandHistoricalConversionRates Q:Ituseshistoricaldatatoworkoutconversionrates(hencewhyyouneedatl east15conversionsina30 dayperiodbeforeyoucanenableit)anditgivesyouarecommendedCPAbasedon yourcurrentCPC. Conversions(one-per-click)areusefulfortracking_____. uniqueclientleads Q:Whenyoueditorcreateanewconversiontrackingaction,youhaveanoption todefineavalueforeach action.Itisagoodideatosetandusethisvaluewhen_____. thevalueofeachconversiondoesnotchange Q:Upto_____differentconversiontrackingtypescanbesetup,withdifferent monetaryvaluesassigned toeachone? 100 Q:BeforeusingConversionOptimizer,andadvertisermust_____. enableAdWordsconversiontracking Q:Howcanyouconfirmthattheconversiontrackingcodeisimplementedcorrectl y? Verifythattheconversioncodeisinthesourceoftheconversionwebpagebetwe enthebodytags Q:InGoogleAnalytics,agoalisawebsitepagethatserveasconversionsfory oursite.Someexamplesof goodconversiongoalsare: A'thankyou'pageafterauserhassubmittedinformationthroughaform,Apurc haseconfirmation page,An'Aboutus'page,Aparticularnewsarticle Q:Inon-lineadvertising,aconversionoccurswhenaclickonyouradleadsdir ectlytouserbehaviouryou deemvaluable,suchas_____. apurchase,signup,pageview,orlead Q:WhichofthefollowingarekeywaysinwhichGoogleAnalyticscanhelpyouim proveyourwebsite? (selectallthatapply) InmakinginformedsitedesignandcontentdecisionsCorrect Trackingtheperformanceofmarketingcampaignssuchaskeywordsandbannerads Trackingmetricssuchasrevenue,averageordervalueandecommerceconversionr ates Q:AtwhatstageareGoogleAnalyticsfirstpartycookiesread/written? OncetheGoogleAnalyticstrackingcodehascalledthetrackPageView()method Q:IsGoogleAnalyticscapeableoftrackingmobiledevices? Yes,aslongasthedeviceiscapeableofexecutingJavaScriptandstoringcooki

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Q:IfyouelecttoshareyourGoogleAnalyticsdata"AnonymouslywithGoogleand others",whichofthe followingwillbetheoutcome? Youcanusebenchmarking Q:Howfrequentlycanscheduledemailreportsbedelivered?(selecttwo) Quarterly Daily Youcanschedulereportstobedelivereddaily,weekly,monthlyorquarterly.Yo ualsohavetheoptionto selectwhatformattosendthemin,suchasPDForCSV. Q:Whichofthefollowingareviewswhichareavailableinmostreports?(Select allthatapply) Acomparisonbargraphviewwhichallowsyoutocomparemetricswiththe Apiechartviewbasedonanyofthemetricsinthereport Atableviewofallthedatainthereport Q:Whatisthemainbenefitofusingthenewga.jstrackingcodeasopposedtot helegacyurchin.jscode? Thega.jscodeiscodewillenableyoutotakeadvantageofnewfeaturesasthey arereleased Q:Whichofthefollowingsituationswouldrequiresmallchangestoyourtrackin gcode?(Selectallthat apply) Trackingmultipledomainsinoneprofile Trackingmorethanonesub-domaininoneprofile Q:Howlongafteryouhaveinstalledthegoogleanalyticstrackingcodedoesit takefordatatoappearin yourreports? 24hours Q:WhichofthefollowingisthepartoftheGoogleAnalyticsTrackingCodewhic hisresponsiblefor detectingsecurevsnonsecurepages? ("https:"==document.location.protocol)?"https://ssl.":"http://www."); Q:AdWordsallows____".of"50changestoanaccountpermonth". Q:AdFormats 2011-www.gargasz.info/index.php/complete-google-advertising-fundamentals-examstudy-guide-over-300-sample-questions/24

1a:IntroductionToAdwordsLessonsCatalogGoogleAndGoogleAdwords:Quiz4Ou tOf4WereCorrect.Congratulations!1.TheKeywordPhraseAUserTypesIntoGoo gle'sSearchEngineToFindInformationOnTheInternetIsCalledASearch______   ___.OrderStatementDefinitionQueryCorrect}{Query2.GoogleAdwordsUses______To TargetYourAdsToUsersSearchingOnGoogle.ContextualTargetingKeyword-BasedA dvertisingNaturalSearchResultsSite-TargetedAdvertisingCorrect}{Keyword-Based Advertising3.ARegularTextAdHeadlineHasALimitOf_____Characters,Includ ingSpaces.35402520Correct}{254.TheLastLineOfAn