Table Ta ble of Contents
Executive Summary ..................................... ......................................................... ........................................ ........................................ ....................................... ...................... ... .........2 1. Introduction ....................................... ........................................................... ........................................ ........................................ .................................... ................ ........................3 2. Marketing Philosophy.................. Philosophy ...................................... ....................................... ....................................... ........................................ ........................................ ...................... .... 3 3. Marketing ...................................... ........................................ ........................................ ....................................... ..................................... .................. Environment.................. Environment ..... 5 3.1 PESTE !nalysis................................................................................................................... !nalysis................................................................................................................... 6 3.2 "ive "orce o# $ompetition%................... $ompetition% ....................................... ........................................ ....................................... ....................................... .............................. ..........
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&. Internal marketing.................. marketing ..................................... ....................................... ........................................ ........................................ ........................................ ...................... .. ..........8 '.S()T..................................... '.S()T.................. ....................................... ........................................ ........................................ ........................................ ........................ .... .............................8 *. Segmentation+ S egmentation+ Targeting+ Targeting+ Positioning.................. Positioning ...................................... ........................................ ........................................ ......................................9 ..................9 ,.Marketing Mix................... Mix ....................................... ........................................ ........................................ ....................................... ....................................... .............................. .......... ......12 -.ecommendations....................................... -.ecommendations................... ........................................ ........................................ ........................................ .......................... ...... ........................14 ,. e#erences................. e#erences ..................................... ........................................ ........................................ ....................................... ....................................... ...................... .. ...................... ...................... 16
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2
Executive Summary
The purpose o# this report is to conduct Market !udit o# /old0s /ym. In the current environment it is very important #or organiations to identi#y their position in the market+ capture opportunities and overcome their eaknesses. In this report+ the market philosophy+ market environment and other important aspects crucial #or determining the position o# an organiation ere considered. The report provides a detailed analysis #or the organiation to identi#y the di##erent opportunities and achieve the changes and stand out in the tough competition. The data to conduct to the market audit o# /old0s /ym as collected through primary and secondary research. !n intervie as conducted ith the Sales Manager o# /old0s /ym In 4attuta ranch+ Mr. amon esurrection 5r.+ to determine the di##erent issues #aced y this particular ranch. The supporting data #or this audit as collected #rom online dataases+ covering articles and esite related to the organiation eing researched.
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1. Introduction
/old0s /ym as launched in 16*' in the State o# $ali#ornia 78nited States o# !merica9 in hich homemade e:uipment created y 5oe /old as used. 5oe+ irrespective o# having very less amount o# money+ had ig dreams to provide the opportunities to the di##erent ody uilder. ;e as also attracted y sports and #itness.
1*9 In 8!E+ /old0s /ym is considered as a reputale gym operating in 21 locations. It has its ranches spread out in 3> countries+ and over *>> location gloally. In 4attuta /old0s /ym opened its doors #or the people o# 8nited !ra Emirates. The #acility is located on 2>+>>> s:. #t. o# area+ in hich personal training+ rootic parking and special classes are o##ered. The /ym has 3>> clu memers. /old0s /ym succeeded to develop more than 22 di##erent clus in 1& di##erent locations y 2>1&. The company is also planning to expand its usiness in /$$ and open more than 1> clus to provide gym #acility to di##erent countries such as )man+ ?atar+ 4ahrain and @uait 7!l !hli ;olding /roup+ 2>1'9. The In 4attuta ranch o# /old0s /ym o##ers orld class #acilities and a developed plat#orm #or individuals to realie their #itness dreams. 7/oldsgym.ae+ 2>1*9
2. Marketing Philosophy
Marketing philosophy assures that the oAectives set y the organiation could e attained hile ensuring customer satis#action. In today0s competitive environment+ the success o# the organiation lies on the satis#action o# the customers. ;ence it is essential that organiations make sure that they meet the needs o# their customers 7;uang and SarigBllC+ 2>129. The 8!E market is considered as the emerging market herein the people are provided ith a ide range o# choice+ #rom international rands to luxury products+ hich they can select as per their need and re:uirement 7ovelock+ Patterson+ and (irt+ 2>1&9. /old0s /ym in 8!E can e
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seen as a ene#icial opportunity #or the rand in its e##ort to attain success similar to its local ranches in $ali#ornia hich received gloal success. The rand is aiming to di##erentiate itsel# using the nonDcookie cutter approach aimed to provide each #acility ith uni:ue characteristics+ depending on the area o# the clu and the li#estyle o# its memers. (ith this creation o# di##erentiation+ the rand aims to pursue #or excellence and y the year 2>2> hich is also the year o# > since 2>1& 7/oldsgym.ae+ 2>1*9. The philosophy ehind the reason hy people Aoin a gym has indicated that people Aoin #or a particular season+ a goal to meet and this may extend to a particular period or #or the hole li#e. There are short term and long term reasons. Short term reasons that make people to Aoin the gym include marriage+ special occasions+ or sports preparation. )n the other hand+ long term reasons include the aim to adopt a healthy li#estyle and to e healthy y orking out+ throughout their hole li#e. !lso it is seen that people take positive as ell as negative e##ects results seriously. I# a person has een training consistently and is not achieving their personal aim+ they do not ant to give up and continue. !lternatively+ they may ecome disappointed+ and :uit. ;oever+ people
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ho aim to have a healthy li#e+ they do not :uit the gym until or unless they have a concrete reason o# leaving their gym practice 7!l !hli ;olding /roup+ 2>1'9. /old0s /ym In 4attuta has een ale to understand the re:uirement o# the residents and have developed a concept that they need. They have developed a plat#orm that can keep the gym and exercise enthusiasts motivated to ork out+ and this is the key driving #orce that is leading to their groth. The rand has also taken di##erent steps to promote its imageF eing knon #or the place here the celerities train themselves such as 5essica !la and 5im Morrison+ they attained a good position among the people.
3. Marketing Environment
Garious studies have indicated that accessiility and location are the most vital #actors that individuals consider hile selecting a #itness centre. "or uying the memership o# the #itness centre+ time+ dedication and #inancial commitment oth play a very important role. In order to promote their centres+ it has een seen that the di##erent #itness centers or the gym provide attractive discount memership o##ers ith host o# health and #itness related ene#its.
"itness industry has gron in leaps and ounds due to the splurging demand o# the consumers. This demand is ased on the demographics and culture o# the population here young adults+ adults and middle aged individuals #eel the need to #ollo a #itness regime due to etter aareness regarding health and ellness. The target market o# the #itness industry are individuals eteen the ages 1' to &6. These individuals are conscious aout their looks+ and hence ant to maintain a healthy #itness routine. !nother noticeale trend is the increasing aareness aout health and ellness that augmented the demand #or the di##erent #itness centers. In
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3.1 PESTE !nalysis Political/Legal
This covers the di##erent taxes that are imposed y the go vernment. It is een seen that the usinesses are re:uired to adapt accordingly to the local political and legal conditions. There are di##erent health and sa#ety rules and regulations are needed to e #olloed y /old0s /ym to reduce the chances o# accidents and inAuries. !lso+ it should aide y the local rules on culture and society+ and make sure that its sta## or memers do not violate the rules and the regulations. Economic
The in#lation rate o# 8!E could have its impacts on /old0s /ym In 4attuta 7@haleeA Times+ 2>1*9. The decline in the in#lation rate indicates that the people ould e getting the chance to spend more. This means that they ould e ale to spend on the extra activities such as attaining a gym memership #or health ene#its. The interest rates are seen to e declining due to hich people are seen to saving more and opportunities are created #or the gyms. Social
The trend o# a healthy li#estyle is seen to have increased consideraly in 8!E+ hich is clearly evident y the groing aareness on eating haits+ diet+ local events+ etc.
4y attaining the advance gym e:uipment and making the e##ective use o# technology+ /old0s /ym could easily attract the residents in 8!E. $ustomers like to ork out in a gym that has pro#essional standards and trainers. The e:uipment clearly re#lects the condition o# the gym+ and makes a decision point in hether or not a person ill Aoin the gym or not. !lso+ given the technological groth in 8!E+ /old0s /ym can easily procure standard pro#essional e:uipment ith lo regulations+ to meet its customer needs. Environmental
$aring aout the environment and taking a sustainale step toards green living can help /old0s /ym In 4attuta. Today+ people are ecoming more aare o# health ha its and are trying to cut
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don on any activity that a##ects the environment. 4y promoting its sustainale side+ /old0s /ym can develop and attain a competitive advantage hich ill lead it to an increase in sales. 3.2 Five Force of Competition:
Porter0s #ive #ield o# #orces provide the understanding aout the competitive environment. New Entrants:
It could e said that the threat o# the ne entrants is high as the #itness industry is groing and it ould continue to gro. There are no dominating centers at present as arriers to enter the market is lo. The trend o# the consumers suggest that people select the #itness centers y seeing the location and the cost rather than the rand name. There are di##erent #actors that make the industry attractive #or ne entrants. The only arrier that seems #or the entry is the investment that is re:uired to estalish a #acility. Suppliers:
The argaining poer o# the suppliers is lo as there are plenty o# suppliers in the market that provide gym e:uipment. Every gym needs to e:uip itsel# ith ne e:uipment and adapt latest gadgets and technologies. ;ence+ the suppliers are orking toards developing customer #riendly and e##ective e:uipment to entice the #itness centres. To remain competitive in this market+ the suppliers are #orced to keep the prices lo. This makes the argaining poer o# suppliers lo. Buyers:
The argaining poer o# the uyers is high in the #itness sector. In the case o#
The competition is tough and there#ore the threat #or the sustitutes is high as people can opt #or other activities such as the outdoor sporting activities or yoga. Sporting activities like iking or
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running are a cheaper option as compared to going to a gym. 4ut activities also depend on the conditions o# the eather. The inDhouse exercise e:uipment is also a sustitute and it is common among the people having high income to uy the exercise machines and use them at their homes. !nother sustitute in
Internal marketing is the task that is related to the hiring+ motivation and the training o# the sta## in the e##ective ay to serve the customers. It is very important #or a success#ul organiation to make an e##ective use o# the di##erent strategies to serve their customers 7Mitchell+ 2>129. The oAective o# internal marketing is to develop an internal environment due to hich the consciousness o# the person is seen to e proli#erating at every level. Internal marketing plays a very important role as it is aout motivating the internal #unctions that can help in satis#ying the customers. 4y developing the internal environment in the e##ective ay+ an organiation could create a strong value o# its rand 7;uang and SarigBllC+ 2>129. /old0s /ym is seen to e caring aout its employees. The $)) Hitesh Seeran values his employees and elieves in empoering them through hich they could easily attain the goals and the oAectives set y the management. In order to provide its employees ith the sense o# eing valued+ they ant to estalish a mutual trust ith the employees. The management respects their employees+ care #or their needs and elcome the ideas suggested y the di##erent employees #or the company. "or instance+ the In 4attuta ranch conducts telephonic surveys and the opinion polls #rom time to time to understand the issues #aced y the employees and accordingly take actions to resolve the issues. 5. SWOT Analsis
Strength: The #irst strength o# /old0s /ym In 4attuta is eing an international company hich
gives more value to it0s rand name and thus makes it easier #or the people to suscrie to the gym ecause they are already #amiliar ith the name. /old0s /ym is also ell reputed #or the :uality o# their sta## especially the instructors. !nother strength is the #lexiility in the
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memership payment as ell as the di##erent possiility to manage the memership such us to trans#er it to another person or to #reee it+ hich allos adapting to the memers needs. Wea!nesses: The parking #acility is one o# /old0s gym iggest eaknesses+ hich can e a
signi#icant element in choosing one gym over the other. 4ecause parking #acility #or /lod /ym is very limited it is easy #or a client to go #or a memership in "itness "irst In 4attuta ecause they can easily park their car ithout paying any additional #ee. Opport"nit: There are many opportunities in the sport industry such us the technological
improvement and the health conscious ne population hich is very concerned aout its physical appearance and health. So going to the /ym is one o# their numer one priorities+ hich increases the numer o# Aoiner o# the /ym. !lso+ thanks to social media+ training has ecome a ne trend and a must in one0s daily li#e+ here everyone is posting a picture o# it0s #avourite Juma class or eighting a dumell. Threats: "or /old0s /ym In 4attuta /ate+ the maAor threat is its rival "itness "irst located Aust
#e meters ehind it. )##ering similar or etter service "itness "irst has uild a strong rand image over the years. !nother important threat is a high customers0 turnover rate. Many individuals come to
#. Segmentation$ %ositioning$ Targeting
Segmentation+ positioning+ and targeting are three important and #undamen tal concepts in marketing management+ hich help to deliver the right product to the right customer using e##iciently the resources and communication strategies 7(ind+ 16,-9. (e ill discuss these three concepts and e ill sho ho /old0s /ym has applied them in its marketing strategies. #.& Segmentation
There is no company that can a##ord to o##er its products and services to the hole population ecause o# the lack o# resources and in#ormation. That is hy it is important to select hich individuals #rom the population to serve in order to allocate the resources and the udget e##iciently. Segmentation re#ers to the process o# K/rouping together customers ith similar product pre#erences and uying ehaviour+L o# hich are similar among themselves and di##erent #rom the others 7Genter+ (right+ N 1'9. /old0s /ym In 4attuta has clearly
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divided the market into distinctive segments. There are #our common a sis o# segmentation that are used+ hich are% /eographic+
/eographic segmentation relates to the process o# segmenting the population ased on the location. Examples o# this segmentation can e y country+ city+ region+ or neighour. /old0s /ym+ is using geography as a ase to segment the market. It is an international company doing usiness in di##erent countries and cities across the orld+ and ithin one city the segments di##ers ecause people living in one neighour ma y not e #rom same social class or income level as others. Thus+ segmentation #rom geographic perspective is important #or /old0s /ym In 4attuta strategy. (emographic Segmentation
Psychographic segmentation re#ers to the process o# clustering the population to groups that share similar values+ attitudes+ and li#estyles 7(einstein+ 166&9. "or /old0s /ym In 4attuta it clearly uses psychographic to segment the market ecause it is important to have memers sharing the same values and li#e style as to create homogeneity and a pleasant atmosphere inside the gym. )ehavio"ral segmentation
The perception o# the ene#its that one seeks #rom a product de#ines the ehavioural segmentation 7)rth+ 2>>&9. /old0s /ym is dividing the market into clusters ased on their perception o# the ene#its provided+ the :uality o# the instructors+ the #acilities+ importance and other ene#its that customers seek #rom a /ym. *.2 Targeting
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!#ter dividing the market into these segments+ hich are homogeneous eteen themselves and di##erent #rom the others+ e concluded that /old0s /ym In 4attuta ranch is targeting the #olloing. The target segments% O
Geographically: since this ranch is located in In 4attuta 5aal !li+ it is targeting the
people ho live in this area and neary hich includes% 5umeirah akes Toers+ Springs+
Demographically% !ccording to the sales managers the maAority o# the memers are aged
eteen 2* and &> years old. In addition to a small percentage o# teenagers. *) o# the memers are male and the remaining #emale. "rom the nationality perspective+ this ranch has a signi#icant segment o# Indians+ #olloed y Philippinos+ then a s mall percentage o# !ras ho elong to the middle class. O
Psychographic: The cluster targeted y /old0s /ym are individuals ho are conscious aout
having a healthy li#estyle and they care a lot aout aout their physical appearance. They crave to achieve sel# actualiation even i# it takes them long hours o# intensive orkout to ecome #it and have a sculpted ody. O
Behavioural: The target segment seeks ene#its #orm heading to the /ym and taking classes.
These memers are concerned aout the package o# ene#its that the /ym has to o##er them as ell as the payment #lexiility. The package provided y /old0s /ym In 4atutta is di##erent #rom the one provided y other ranches. "or instance the simming pool doesn0t exist as ell as some Training classes. *.3 %ositioning 4rand positioning re#ers to a product having a distinct and clear position in the customer0s mind di##erent #rom the competition 7Sinha+ 2>1'9. It de#ines hat a rand stands #or and hat ene#its it provides. It is an important concept that di##erentiate to rands and determine the succuss o# a speci#ic rand.
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/old0s /ym position itsel# as a /ym #acility that o##ers to the customer a package o# ene#its including :uality machines and :uali#ied instructors+ to help its memers achieve their #itness goals and uild up muscles. It is clear on customers mind that the #ocus is on shaping the ody and urning out these additional calories #or a healthy li#estyle. Either using the machines supervised y the instructors or taking part o# a class+ /old0s /yms promises to e a ay to achieve your goals at a loer price compared to its competitor "itness "irst hich is highly positioned in terms o# price.
*. +ar!eting +i,
Gold Gym’s marketing mix is comprised o t!e ollo"ing approac!es to prod#ct$ place$ promotion and pricing. Product# %ccording to t!e marketer &. 'erome (c)art!y o#r *’s classi+cation$ a
prod#ct is an item t!at satis+es t!e c#stomer’s demands$ "!ic! can ,e a tangi,le good or an intangi,le ser-ice. (c)art!y$ 'erome &$ 1964/. !e prod#ct o o#r interest is t!e Gold’s Gym ,n att#ta Gate t!at oers a "ide range -ariety o exercise training ser-ices ranging rom +tness "orko#ts "it! a #lly e#ipped cardio area to gro#p exercises t!at -aries rom p#mping !ig! kicking "orko#t s#c! as ody )om,at$ ody *#mp$ to a more relaxed calming ,alanced approac! to "ell,eing gro#p classes like *ilates$ oga. !is acility is also +tted o#t "it! a !ard dri-ing indoor cycling st#dio. %l"ays concerned a,o#t t!eir mem,ers "ell,eing$ Gold’s Gym pro-ides personal and gro#p training rom t!eir gym instr#ctors.
Place# %s ser-ice deli-ery cannot ,e transported or stored$ it is essential t!at t!e
ser-ice prod#ct is located at t!e rig!t place. '#nea$ 2016/ Gold’s Gym’s ,ranc! c!osen or o#r report is located in t!e 11t! oor o ,n att#ta Gate in t!e area o 'a,el %li$ "!ic! is easily accessi,le ,y t!e residents o isco-ery Gardens and 'a,el %li comm#nity. t is an extensi-e acility pro-iding state o t!e art +tness e#ipment and exercise mac!ines. !is mixed#se acility co-ers one o #,ai’s ,#siest areas and ser-es a di-erse m#ltinational clientele o mem,ers$ mainly rom :nited ;ingdom$ ndia and *!ilippines. %ccording to %li %l ent#res$ %l %!li Gro#p. ?@#r strategy is to +nd a s#ita,le location in #,ai’s most densely pop#lated
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#r,an areas$ to make s#re o#r a#diences and mem,ers can +nd #s easily. @nce t!ere’s a Gold’s Gym near yo#r door$ t!ere’s really no exc#se to stop yo# rom starting a re"arding +tness o#rney. Gold’s Gym "ants to promote t!e ,ene+ts o !ealt! and +tness t!ro#g!o#t t!e :%&.A Promotion# *romotion is t!e ,#siness o comm#nicating "it! potential c#stomers.
t represents t!e -ario#s aspect o marketing comm#nication. n t!e case o Gold’s Gyms$ it !as a strong comm#nication mix or t!e (iddle &ast as or t!em promotion is essentially a,o#t +nding t!e rig!t mix o media !elping t!em to reac! a "ider a#dience$ a concise target gro#ps. n act$ t!ey #se m#ltiple comm#nication c!annels incl#ding traditional comm#nication c!annels$ mainly oc#sing on digital marketing$ ad-ertising !as ,een done ,y Gold’s Gym t!ro#g! social media s#c! as Bace,ook$ nstagram in order to increase a"areness and create ,rand loyalty. )ampaigns s#c! as t!e ?Gold’s Gym %li-eA took place last year in #,ai on ;ite eac!$ in "!ic! o-er 500 participants perormed -ario#s orm o gro#p exercise s#c! as oga$ >olley all$ C#m,a ree o c!arge in a p#,lic domain inspiring people to !a-e +tter liestyle. %lso$ e-ery mont! Gold Gym’s prepares -ario#s type e-ents in order to target t!e rig!t c#stomers. Decently t!e ig e-ent took place a o#r !o#rs e-ent "it! dierent gro#p classes s#c! as ody *#mp$ ody )om,at and ody %ttack/E @pen ay enco#raging mem,ers to ,ring t!eir riends$ gi-ing a"ay ree Gold’s Gym s!irts. Price# *rice de+nes t!e act#al amo#nt t!e end #ser is expected to pay or a
prod#ct. n ot!er "ords$ ?price is t!e amo#nt t!e cons#mer m#st exc!ange to recei-e t!e oering.A
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system$ #nlimited access to Gold’s Gro#p &xercise G)H/$ Bree *arking$ Ii+ access t!ro#g!o#t t!e cl#,$ locker$ s!o"erJ(ainly pricing depends on t!e acility t!at is oered$ as t!ey !a-e dierent kind o ,ranc!es ranging rom )l#, % more expensi-e/ to $ )JA Gold’s Gym !as an interesting pricing strategy oering special disco#nts or &ti!ad G#est mem,ers$ or instance. People# ?*eople are a de+ning actor in a ser-ice deli-ery process$ since a ser-ice
is insepara,le rom t!e person pro-iding it.A '#nea$ 2016/. t is considered to ,e t!e maor oc#s "!en an company carries o#t a marketing strategy. o,resc#$ 2012/. Gold’s Gym employs aro#nd 3.5 million mem,ers "orld"ide. )#stomer ser-ice training or t!e sta !as ,ecome a top priority or t!e gym. n act$ only #ali+ed and experienced personal trainers and gro#p exercise instr#ctors are !ired. %ccording to Damon$ Gold’s Gym ,n att#ta
standards o #ality ser-ice is constantly a-aila,le and deli-ered to c#stomers. (agrat!$1986/. !ereore$ Gold’s Gym !as t!is concern a,o#t !o" "ell t!ey s#stain t!eir oering. )om,ining di-erse amenities "!ile deli-ering t!e #ltimate +tness experience "it! t!e ,est personal training is part o t!e process. !e ser-ice oered$ t!e reac! t!ey !a-e in t!e market and t!e ,rand legacy makes "!at Gold’s Gym is no". Bor instance$ once yo# register to Gold Gym’s ,n att#ta$ yo# are gited a ree Gold’s Gym ,ag$ "!en yo# gi-e 10 contact n#m,ers t!at mig!t ,e interested in oining t!e gym$ yo# get a
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Physical Evidence# ?
stri-e to incorporate certain tangi,le elements into t!eir oering to en!ance c#stomer experience.A '#nea$ 2016/ n act$ Gold Gym’s in-est !ea-ily in t!eir interior design and decoration to oer an #ni#e experience to t!eir mem,ers. &-ery single detail is care#lly t!o#g!t o#t$ rom t!e layo#t to t!e ,randing. !e decor o t!e cardio area is clean$ pro-iding a relaxed am,iance$ "!ereas its entertaining indoor cycling st#dio is decorated "it! ,rig!t colors gi-ing a -i,rant eel "!ile maintaining a sense o #n associated "it! t!e ,rand. (oti-ational #otes s#c! as ?;no" yo#r o"n strengt!A are all aro#nd t!e gym’s "all creating a s#pporti-e$ energetic atmosp!ere to enco#rage t!eir mem,ers committed to ac!ie-ing t!eir goals. 8. -. ecommen/ations
The /old0s /ym at In 4atuta needs to resort to a series o# promotional activities to attract ne customers. In order to promote the rand more e##ectively+ di##erent activities that includes promotion o# various health and #itness related programmes. !lso+ the management could provide attractive and #easile discounts to entice the customers. They should make the e##ective use o# social media to promote their services in 8!E. The ranch should launch its on "aceook and Instagram accounts and spread aareness regarding this particular ranch and its activities. Garious success stories o# clients achieving their #itness goals through In 4attuta0s /old0s /ym ill can e shared on these social media plat#orms. The management should also liaise ith their #itness trainers to in#luence clients and encourage ord o# mouth pulicity that can help create a good rand image and reputation #or this ranch o# /old0s /ym.
$ecommendation # •
Gold’s Gym "o#ld !a-e to impro-e its randing in t!e area. %s ?Gold’s GymA indications are not clear in t!e area o ,n att#ta Gate.
•
Gold’s Gym s!o#ld impro-e t!e -isi,ility o t!e display o its Kogo in t!e entrance o t!e ,#ilding.
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•
Gold’s Gym ,n att#ta Gate s!o#ld impro-e its accessi,ility as t!e parkings are limited.
•
*romote dierent gro#p class more !ea-ily. n act$ Gold’s Gym ,n att#ta took o#t elly ancing classes last mont! ,eca#se o lack o s#Lcient mem,ers interested in t!is partic#lar gro#p class. •
4ecause o# a slightly high instructors0 turnover rate and a high numer o# #reelancers+ it makes the internal marketing :uite di##icult to implement. /old0s /ym should have a higher numer o# permanent instructors in order to enhance the communication eteen all the employees and sta## to etter serve the customer and increase its satis#action.
• •
/old0s /ym In 4attuta should also target a ne segment+ hich is the kids y o##ering them suitale classes ranging #rom dance to martial art.
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