Final Report Shezan

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University Of Central Punjab

Business plan SHEZAN Made by?

Muhammad Amjad Abbasi

University Of Central Punjab PCIT RAWALPINDI

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Acknowledgement We have the pearl of our eyes to admire blessing of the compassionate and omnipotent because the words are bound, knowledge is limited and time is short to express His dignity. It is one of the infinite blessings of almighty ALLAH that He bestowed us with potential and ability to complete the present training and make a material contribution towards the deep oceans of knowledge. First we avail this opportunity to bow our head before ALLAH almighty in humility who given us the wisdom and perseverance for completing this piece of report. We invoke peace for Holy Prophet Muhammad (P.B.U.H) who is forever torch. We feel highly privilege to ascribe the most and ever burning flame of my Prof. Irfan Irfan Iqbal Iqbal who taught us gratitude and deep scene of devotion to the Prof.

“business project” with heart and also gave a guideline to this report.

JUNE 2009















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Table of Contents Company Profile…………………………………………………………..7 

Board of Directors…………………………………………… Directors……………………………………………………………… ………………….7 .7

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Audit Committee……………………………………………………………….7

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Director & company Secretary……………………………………………… Secretary……………………………………………….... 7

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Auditors…………………………………………………………………………7

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Chief Financial officer………………………………………… officer…………………………………………………………7 ………………7

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Legal Advisors…………………………………………………………………7

Brief History …………………………………………………………….8 Vision & Mission Statement……………………………………………9 Statement……………………………………………9 Product Range……………………………………………………………10 

Local Consumer Products…………………………………… Products…………………………………………………… ………………

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Exports…………………………………………………………………………

Process of making………………………………………………………. 

Fruit Juice - Production Process Flow………………………………………… Flow…………………………………………

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Fruit juice production process ………………………………………………… …………………………………………………

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Packing……………………………………………………………………………

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Storage…………………………………………………………………………..















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RAWMATERIAL REQUIREMENT………………………… REQUIREMENT………………………………………………… ……………………… 

Other Raw Material…………………………………………… Material………………………………………………………. ………….

TECHNOLOGY AND PROCESSES……………………… PROCESSES………………………………………………. ………………………. 

Machinery requirements……………………………… requirements………………………………………………… …………………

SECTOR & INDUSTRYANALYSIS………………………… INDUSTRYANALYSIS……………………………………………… …………………… 

Sector Characteristics and overview…………………………………. overview………………………………….

Marketing Mix…………………………………………………………. 

Product ……………………………………………………………………

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What Is "Product"? …………………………………………………….. ……………………………………………………..

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Nature of the product………………………………………………….. product…………………………………………………..

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Ingredients in Shezan Twist Juice (Product ………………………… …………………………

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Product Flavors Available………………………………………… Available…………………………………………….. …..

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The Target Market of the Product …………………………………….. ……………………………………..

Competition of the Product ……………………………………… ……………………………………………. ……. 

Direct ………………………………………………………………………….

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Indirect Competitors……………………………… Competitors………………………………………………………… …………………………

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Shipping Units……………………………………………………………

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Market and Positioning Of the Product………………………………………. Product……………………………………….















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Pricing………………………………………………………………………. 

What Is "Price"?……………………………………… "Price"?………………………………………………………………….. …………………………..

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Pricing Strategy………………………………………………………………….

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Current Price……………………………………………………………………

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Price Control…………………………………………………………………..

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Pricing Objectives……………… Objectives……………………………………… …………………………………………….. ……………………..

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Factors Affecting the Price of Shezan Twist juice…………………………

Differential Advantages the Company Have……………………….. Placement ………………………………………………………………… 

The Channel of Distribution………………………………………………….

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Distribution Strategy…………………………………………………………

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Distribution Areas…………………… Areas………………………………………… ……………………………………… …………………

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Place for storage…………………………………… storage……………………………………………………………… …………………………

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Demand increases……………………………………………………………

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Logistics……………………………………………………………………….

Promotion…………………………………………………………………















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Target Fragment…………………………………………………………………. Budget for Promotion…………………………………………………………..

Environmental Analysis…………………………… Analysis………………………………………………………… …………………………………. …….  The Company…………………………………………………………………… 

Suppliers………………………………………………………………………….

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Customers…………………………………………………………………………

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Competitors……………………………………………………………………….

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Internal environment……………………………………………………………..

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Internal environment…………………………………………………………….

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Distributors……………………………………………………………………….

BCG Matrices………………………………………………………………. SWOT ANALYSIS………………………………………………………… Conclusion…………………………………………………………………. Recommendations…………………………………………………………

















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of juic juices es,, squa squash shes es,, sharb sharbat ats, s, jams jams pick pickle less and and prese preserv rves es from from frui fruits ts and and vegetables Nature Nature has blessed Pakistan Pakistan with an ideal climate climate for a wide range of delicious delicious fruits. Over the centuries Pakistani experts have acquired and developed unique strains of exotic fruit varieties, unmatched for their rich flavor and taste The The Shah Shahna nawa wazz Grou Group p of Paki Pakist stan an and and Alli Allian ance ce Indu Indust stri rial al Deve Develo lopm pmen entt Corporation of U.S.A in1964 conceived Shezan International Limited as a joint venture. The agriculture background of the Pakistani sponsors induced them to establish this agro-based industry. Taking advantages of abundance of fruits available in Pakistan, and the advanced technology provided by the American partners, Shezan became pioneers in the field of converting fruits into pulps, concentrates and juices. Today Shezan is the largest food processing unit having developed and installed the capacity to meet the country’s and export needs. In 1971 the Shahnawaz Group purchased all the shares of Alliance Industrial Development Corporation with the permission of the Pakistan Government. The Company has since shown sustained growth in both the domestic and exports fields. The Company has been steadily expanding its production capacity over

















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“To be known as leader of quality products in the region. Dedication to quality is a way of life at our company. In its acti activi viti ties es the the comp compan any y will will pu purs rsu ue go goal alss aim aimed at the the achiev achievem ement ent of profit profitabl ablee bus busine iness ss .thes .thesee result resultss will will be deri derive ved d from from the the dedi dedicat cated ed effo effort rtss of each each empl employ oyee ee in conjunction with supportive participation from management at all levels of the company .To pay its role in the economic development of the country and to enhance quality of life of its people”

















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innovation, integrity in the management of our business and commitment to team management and quality improvement process.”

Product Range Shezan is producing a variety of quality products. Shezan is largely considered as market leader in fruit and vegetable processing industry. Shezan has an edge over other with its own fruit farms. Currently Shezan is giving tough time to other fruit juice manufacturers due to its quality and huge export volume as well as capturing local fruit juice market where it has competition with Nestle and Haleeb. Products can be divided into the following f ollowing

















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Following are the major products that Shezan is producing currently: 1- All Pu Pure

2- Juice Bottles

3- Regu Regula larr Juic Juices es



















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5-Syrups

6 -NR-Bottles

8- Sauces

9- Jams



















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11- Squash Squashes es

12- Mango Nectar



















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13- Ispagho Ispagholl

Exports

Process of making



















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Boiling of fruit pulp I) Pulp Storage in Tank II) Sugar Hopper

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Pulp and ingredients mixing Syrup Storage in Tank Juice Preparation Juice Storage Tank Filling and Packaging Cooling and Storage



















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Fruit Juice Production Process

After washing and cutting the fruit pulp is separated after that Pulp is shifted to the boiler where it is cooked cooked and shifted to the plate heat exchanger. exchanger. Pulp is then stored in the pulp storage tank. Pulp is then supplied to the mixing tank in the





















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S. No.

Machine

Capacity

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Tetra Pak –TBA 19

7500 7500 pack packss of Tetra Pak 250 ml/ hr

Local/Imported





















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Other Raw Material





















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in temperate countries. Today, the world horticulture industry is a $77 billion market comprising of the following sub sectors.      

Vegetables; fresh or preserved Fruits and nuts; fresh or preserved (excluding oil nuts) Fruit and vegetable juices (unfermented). Spices Bulbs, tubers, rhizomes of flowerings Cut flowers and foliage























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"Marketing Mix is the set of controllable tactical marketing tools that are





















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"Anything that can be offered to a market for attention, acquisition, use or





















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Total Carb

32 5 gm





















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Final Report Shezan

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