Final Project report on fipkart.com
Table of Contents
1. Introduction 1.1 Why flipkart? 1.2 Company Profile 1.3 Products 2.
Literature Revie
3.
Research !ethodolo"y
#.
$ata transformation
%.
Recommendations
&.
Conclusion
1. INTRODUCTION 1.1 Why FlipKart?
'lipkart defies the standard e(commerce model )y adoptin" C*$. +i"ht out of 1, transactions s-uare measure supported C*$ in sian country. it/s the primary e( commerce company in sian country to implement C*$0cash(on(deliverya revenue "eneration model that has received a)undant scrutiny from consultants and media for not sustainin" operational prices and "eneratin" paltry profits as money flos s-uare measure controlled )y traveller companies0it locks up capital and ill increase risk
eposure.. 'lip 4art launched ith the "oal of providin" client deli"ht and aspires to )e the 5ama6on of India7. it/s 8ust a)out achieved its "oal and is scalin" -uick to so )ecome the ama6on of
sian country. In a span of simply five years the corporate has reached a revenue milestone of R9. % )illion. :he core of its )usiness depends on its ac-uisition and CR! implementation. ;as created many ac-uisitions durin" a short span of your time compara)le to We Read !ime3&, chakpak.com and specially Lets)uy.com a rival of flipkart in operation ithin the shopper physical science phase conse-uentially creatin" flip kart the dominant share
ithin the house. 9hared )y
ith over telve million >9$ in investments that lends flipkart all the credi)leness. eed of automation in processes to"ether ith CR! for it to scale "eo"raphically further as venture in alternative product areas.
1.2 Company rofile
'lipkart is ssociate in ursin" Indian e(commerce Company that is )ased )y 9achin @ansal and @inny @ansal in 2,,A. It=s head-uartered in city 4arnataka. :he @ansals mana"ement thirty
seventh of 'lipkart e-uity ccel Partners and :i"er international alon" mana"ement forty ei"hth and also the mana"ement hold the remainin" B(day. 'lipkart came in to li"htei"ht as a result of its cash(on(delivery model that has verified to )e of nice si"nificance since the master card and e) )ankin" penetration is etremely lo in sian country. 'lipkart has "enerated revenue of 3%, million and till recently created ne"ative "ross mar"ins. It has simply started creatin" 2(3D profit mar"ins hen increasin" its product catalo"ue. 'lipkart intends to spice up its operational mar"ins to E(1,D ithin the comin" )ack year. 'lipkart has heavily invested ith in infrastructure si"nificantly )ackend supplyin" as a )usiness some)ody. s a live to chop don prices it has started dominant runaay prices and )elon"in"s "o some orkers as it/s over five thousand delivery men pairin" forty five thousand orders daily.
1.! ro"#$ts
'lipkart started its 8ourney in 2,,A ith 8ust one class i.e. @ooks. It )it )y )it rapt to different classes akin to media 02,1, electronics stationery hite merchandise personal care 02,11
toys poster and apparel 02,12 'lipkart revolutioni6ed the manner Indian e(commerce orked )y delivery in in selection ne payment strate"ies and convenience in its operation processes. %ariety
'lipkart provides a ecessiveness of choices titles and classes for shoppers to look compare and Purchase. ayment &o"els
9an8ay and @inny @ansal cau"ht the heart)eat of Indian net consumers and accomplished that )elieva)ility responsi)ility and trust s-uare measure necessities to make a loyal client )ase. to emphasise identical they introduced payment models such asF Cash(on(deliveryF Payment methodolo"y that ena)les shoppers to "et merchandise and create payment once delivery. +!IF strai"htforard monthly instalments to assist shoppers purchase hi"h(priced merchandise ad8oin an amount. +lectronic alletF llos users to avoid astin" cash as post(paid )alance and later appraise for "ettin" merchandise. 9trate"ic Partnerships 'lip kart has entered strate"ic partnerships ith many vendors and suppliers to on advanta"e over its competitors akin to pu)lication homes individual authors firms in numerous classes. let/s say 'lipkart is that the solely authorised on(line reseller of iPods ithin the country. ri$e
'lipkart optimi6es its prices as a result of the inventory model it/s adopted and therefore ill afford to offer )est costs and discounts on purchases to its customers in contrast to its competitors. Ret#rn oli$y
'lip kart permits its users to come merchandise if unhappy amon" thirty day amount ith full refund of cash or echan"e for an additional product. :his allos customers to )uy on(line ithout concern concernin" the risks concerned. C#stomer ser'i$e
;i"hly responsive 2#GA client service team is one amon"st the core stren"ths of flipkart. :hey tackles all types of -ueries and method all re-uest amon" % )usiness days. Do(nsi"e of the )i'in)
o advanced lookin" out optionF 'lipkart "ives solely )asic search facilities to its users to look merchandise in contrast to several of its competitors that provide advanced choices ith )ook I9@ ran"e author name etc. to look entries ith same title.
Cate)ori*in) str#$t#re
'lipkart=s product cate"ori6ation is visi)le solely at the macro levelH hoever the structure lacks effectiveness ithin the depth herever su) classes ou"ht to structure. 'or instance @ooks class
could catalo"ue preparation )ooks )elo same structure hoever at deeper level su) classes of )akin"H salad dressin" )ooks aren/t properly catalo"ued.
2. +iterat#re Re'ie(
:he inor"anic successes of 'lipchart are often ma8orly contri)uted to the inventory model it/s adopted. :he economical )ackend model it/s used has diode to its ma8or success.
@ackend model of e(commerce firms area unit usually of 2 typesF Warehouse !odel and Consi"nment !odel. 'lipkart adopts the consi"nment model herever in procurance is finished supported demand and depends little or no on different means that. Juite ei"htieth of the deliveries area unit directly done from the arehouse :he model has )een )orroed from China that has ith success handled issues adore etraordinarily massive population poor transportation facilities and netork lo penetration of retail unrelia)le third party provision and !asterCard transactions that area unit outstandin" in sian nation too. China orked its approach round the dra)ack )y e(commerce vendors makin" infrastructure around every dra)ack and not hopin" on unsure mediums to interact. 'lipkart could )e a -uick "roin" company ith many orkers partners suppliers and distri)utors. the data comin" into the system is 8ust too immense to assem)le structure and add up of hile not correct technolo"y inte"ration admire +RP and CR!. CR! helps mana"e customers employees suppliers and different operation processes ithin the folloin" aysF K
+na)les economical "atherin" and poolin" of client orders sales data delivery and
shippin" details internet traffic and analytics in real time throu"h internal and eternal cha nnels. K
;elps mana"ement scalin" of the corporate )y permittin" addition and teakin" of
necessities and resources as demand "ros and shrinks. K
utomates processes )y permittin" repetitive processes to in"eminate on its on rather
than manual handlin" of knoled"e.
K
$ecreases la)our value of process the order )y an enormous -uantity thanks to
inte"ration of system. K
Reduces the necessity for added man poer and resources to complete transactions.
K
With automation helpful data ill )e derived and charted admire client churn rate repeat
customers fre-uency of purchase etc K
'lipkart reaches resolute its customers throu"h many channels admire email client care
chat support etc. and CR! allos thorou"h inte"ration of all the channels at the rear finish to deliver -uality client epertise. 'lip kart=s customers fall in to the classes of youthavid )ook readerstechnolo"y enthusiasts and e) shoppers.:hereforeit has fastidiously demarcated and divided every of the demo"raphic class and modelled the client )ehaviour to kno their ants and preferences.It creates knoled"e models from the su)se-uent sourcesF K
@ou"ht history
K
@rose history
K
Compare history
K
@ou"ht thin"s
K
Wish list thin"s
K
Rated merchandise
K
Cart additions
Key Partners •
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•
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Equity Partners: Accel and Tiger Global Advisory and restructurin g: Indus Law Distributors and suppliers Autors and publisers !o"panies across various categories#
Key Activities •
•
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Plat$or" "anage"e nt Plat$or" pro"otion %ervice provisionin g
•
•
• •
•
•
•
Key Resources • •
•
.ardware * so$tware $or plat$or" /anpower capital
Cost Structure: •
Value Proposition
•
Customer Relationships
&ariety !onveni ence 'eliabilit y (est Price )uality custo"e r service# !redibili ty %peed
•
•
•
word o$ "out online * interacti ve advertis ing social "edia
Channels •
-nline sales
Revenue Streams
In$rastructure costs /anpower costs Plat$or" "aintenance costs#
•
-nline sales
!. Resear$h ðo"olo)y
Customer Segments • •
•
•
•
+out Avid boo, readers Tecnol ogy savvys -nline sopper s Trend setters
"ood description is a fundamental to the research enterprise and it adds immeasura)le of the shape and nature of the society. Data Colle$tion (ill be "one in t(o phases, Preliminary Phase ( In the initial phase e ill try to understand a)out ama6on.com? @elo is
the process e ould )e folloin"F(
•
Secondary PhaseF ( @ased on the outcome of the preliminary phaseH a detailed
-uestionnaire ill )e developed to collect information for the study. :he methodolo"y hich ill )e used for carryin" out the report is as follosF( Type of Data o#r$es F 'or present research ork secondary data ill )e used. Tools for $olle$tin) e$on"ary Data, ( Barious statistical tools ill also )e used to analy6in"
the secondary data. 1. Document Review: ( *)tainin" the actual forms and operatin" documents currently )ein" used. Revies )lank copies of forms and samples of actual completed forms. 2. Observation: ( analy6in" annual reports and press releases verifyin" the statements made durin" the intervies. 3. Web Search: ( :he information related to outside re"ion 0other part of India and
/.
Data transformation
s per our discussion ith some of friends operatin" for 'lipkart as softare packa"e developers 0ames covert on re-uest e have a tendency to learnt that the 'lipkart e) site relies on the L!P desi"n. L!P rchitectureF L!P stands for >I pache !y9-l and P;P and refers to a typical method of comin" up ith modern(day e)sites supported freely accessi)le and relia)le open supply technolo"ies. L!P desi"n provides a value effective and relia)le method of )uildin" e)sites. >sa"e of L!P elements con8ointly helps ithin the )ackend scalin" of the e) site and inte"ration ith +RP 0and CR! capa)ilities. 'lipkart is one in all the simplest samples of corporations that have used the L!P desi"n to create and scale a etremely profita)le e(commerce system. :ypical L!P desi"n is shon ithin the fi"ureF
:here s-uare measure )asically four technolo"y "roups at intervals 'lipkart as associate de"ree or"ani6ationF 1.
We) site development and maintenance
2.
information nalyticsG@usiness nalytics 0$ata minin" and arehousin"
3.
+RP 0CR! comes here
#.
Platform !ana"ement 0inte"ratin" sales department automation and mana"in"
forardG)ackard inte"ration ith alternative technolo"ies RefF Linkdin profiles of staff and list of "ap on naukri.com and on 'lipkart=s siteF httpFGG.flipkart.comGsGcareers +cerpt from 'lipchart=s career siteF
5:his enlar"ement has diode >9 to rent proficient professionals across departments like e) site @usiness comin" up ith and nalytics +RP @usiness $evelopment Product !ana"ement and sellin" 9upply(Chain !ana"ement and client 9upport.7 We)siteF 'lipkart defines its e) site mana"ement and development roles ith the intention of achievin"F 9cala)ilityF $evelopment should )e ascenda)le to accommodate additional traffic and additional orders vaila)ilityGdontimeF 6ero period of time one hundred convenience for increased user epertise. 9ocial +perienceF 'lipkart continues to style its e) site ith the intention of providin" opportunities for purchasers to act durin" a cluster and to faucet this cluster )ehavior for additional tar"eted results. nalyticsF :he analytics team isn/t solely involved ith data processin" and understandin" shopper shoppin" for preferences hoever the analytics team en"a"es in understandin" trafficker mana"ement offer chain mana"ement and mana"in" the supply. :he team is concerned in mana"in" totally different info systems and analy6in" the information floin" throu"h of these systems to teak and contour the operations of the corporate. a num)er of the achievements of this team em)race 52(day delivery process7 5money )ack "uarantee7 5hassle free simply In :ime shippin"7 and 5route optimi6ation7 for delivery )oys. :he team indul"es in data processin" information analytics information stora"e and prophetic analysis.
+RPF :he core +RP system at 'lipkart ill )e lessened intoF 1.
Procurement
2.
Inventory comin" up ith and prediction
3.
Lo"isticsF 9elf $elivery accountin" invoicin" and client mana"ement
#.
CR! 0$iscussed intimately ithin the report
%.
9tora"e !ana"ement
:ypically 'lipkart follos the classic CR! desi"n as settled )y
0. Re$ommen"ations o
'lipkart has to minimi6e its dependency on key suppliers distri)utors and alternative partners hose services aren/t up to the mark and is impactin"
o
flipkart=s performance. 'urther stren"then its )ackend(arehouses lo"istics delivery netork etc. to chop don prices so as to reap profits ithin the cut throat competitive state of
o
affairs. Improve personali6ation options on its e) site to have interaction customers and
o
keep them from driftin" aay to alternative ecommerce sites. Improve search choices )y introducin" advanced search choices )y )ook I9@
o
no author name etc. It should resolve unhappy client pro)lems that has led to ne"ative social disapproval on netorkin" sites and may hamper the terri)ly o)8ective of flipkart
o
of providin" -uality client service. It should offer made(to(order delivery dates herever the user has the li)erty to
o
pick out the date he desires the nice to )e delivered on. 9ame day shippin" is another eclusive feature that it ill introduce to dra in a lot of customersH hoever at no of your time it ill incur @ro)din"na" ependitures to deliver an e-uivalent.
.
Con$l#sion
'lipkart the primary )illion dollar net company from India 0"oin" )y 2,1% estimates is out and aay the leadin" on(line store ithin the nation.
Currently that ma6on is reportedly comin" into sian nation in early 2,12 this nes )ecomes even a lot of vital considerin" that ma6on has antecedent and unsuccessfully tried "ettin" the corporate ith 'lipkart hard to please a really hi"h ac-uisition value. With on(line retail )usiness in sian nation pe""ed to succeed in 1.% )illion 02,1% sources counsel that e(commerce is simply hottin" up in sian nation and that e could presently see more net firms achievin" similar success.
Referen$es
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wit4Diwali4deals0articlesow03912119#c"s ttp:00www#coolavenues#co"0"ba4journal0strategy0indian4e4retailing4"ar,et4
will4;ip,art4triu"p ttp:00www#"oneycontrol#co"0s"e"entor0"entorade0starting4up0can4;ip,art4
deliver491<992#t"l ttp:00www#ciol#co"0ciol0news0=1<>20;ip,art4ju"p4a"a?on4sopping4",t ttp:00ti"eso8ndia#indiati"es#co"0business0india4business0Flip,art4needs4big4 "oney4to4,eep4delivering0articlesow03=@<<@92#c"s ttp:00www#businessinsider#co"012314digital43225op63 ttp:00opepii"raipur#blogspot#in012330310best4practices4at4;ip,art#t"l
