Project report COMPARISON OF “PROMOTIONAL PROGRAMS ”
UNDERTAKEN BY three KUDUMBASREE UNITS AND MARKET MARKET SHARE ANALYSIS OF THESE UNITS – A STUDY WITH REFERENCE TO KUDUMBASREE UNITS OF MALLAPPALLY, ANICADU, KOTTANGAL VILLAGES OF PATHANAMTHITTA DISTRICT.
Submitted in partial fulfillment of the requirements of the degree of
MASTER OF BUSINESS ADMINISTRATION Kannur University By
PRAVEEN KUMAR P (BOGMBA 1062)
Under the guidance of
Assistant Prof. NISHITH ANAND
Chintech School of Management Studies Chinmaya Institute of Technology Kannur
2011
CERTIFICATE
This is to certify that the project report entitled COMPARISON OF “P ROMOTIONAL PROGRAMS ”
UNDERTAKEN BY THREE KUDUMBASREE UNITS AND MARKET SHARE ANALYSIS OF THESE UNITS – A STUDY WITH REFERENCE TO KUDUMBASREE UNITS OF MALLAPPALLY, ANICADU, KOTTANGAL VILLAGES OF PATHANAMTHITTA DISTRICT. Is a bona fide record of work done by
PRAV EEN KUMAR P (B0GMBA1062) and submitted in partial fulfillment of the requirements of the degree of Master Of Business Administration Administration of the Kannur University
Place: Kannur Date :
Assistant Prof. NISHITH ANAND (Supervising Guide)
CERTIFICATE
This is to certify that the project report entitled COMPARISON OF “PROMOTIONAL PROGRAMS ”
UNDERTAKEN BY three KUDUMBASREE UNITS AND MARKET MARKET SHARE ANALYSIS OF THESE UNITS – A STUDY WITH REFERENCE TO KUDUMBASREE UNITS OF MALLAPPALLY, ANICADU, KOTTANGAL VILLAGES OF PATHANAMTHITTA DISTRICT.
Is a bona fide record of work done by
PRAVEEN KUMAR P (B0GMBA1062) and submitted in partial fulfillment of the requirements of the degree of Master Of Business Administration Administration of the Kannur University
Place: Kannur Date
Dr. K. K. Falgunan (Principal)
DECLARATION
I hereby declare that the project entitled , COMPARISON OF “PROMOTIONAL PROGRAMS ” UNDERTAKEN BY three
KUDUMBASREE UNITS AND MARKET SHARE ANALYSIS OF THESE UNITS – A STUDY WITH REFERANCE TO KUDUMBASREE UNITS OF MALLAPPALLY, ANICADU, KOTTANGAL VILLAGES OF PATHANAMTHITTA DISTRICT. is a report of original work done by me under the supervision of, Assistant prof. NISHITH ANAND Chinmaya Institute of Technology and is submitted to Kannur University in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration. Administration.
I also declare that this report has not been submitted by me fully or partially for the award of any degree, diploma, or any other similar title or recognition before.
Place: Kannur Date
PRAVEEN KUMAR P
ACKNOWLEDGEMENT
I would like to express my heartfelt thanks and gratefulness to all those people who have cooperated with me for undertaking this project. I am deeply indebted to Dr K.K Falgunan, Principal, Chinmaya Institute of Technology for giving me the opportunity to carry out this project.
I express my immense gratitude to my mentor Assistant Prof .
NISHITH ANAND School of Management Studies, Chintech who has helped me during the course of my project.
I am thank full to the members of 6 kudumbasree units who helps me to collect data
I am also thankful to all other faculty members in the Department of Management Studies and all my friends who have helped me during the course of the project.
Last but not the least I am thankful to the Lord almighty who led me in the right way to attain the successful completion of this project.
PRAVEEN KUMAR P
TABLE OF CONTENTS
CHAPTER
CHAPTER 1
PARTICULARS
INTRODUCTION
OBJECTIVES OF THE STUDY METHODOLOGY AND DATA COLLECTION LIMITATIONS OF THE STUDY CHAPTER 2
COMPANY PROFILE
CHAPTER 3
ANALYSIS OF DATA
CHAPTER 4
FINDINGS SUGGESTIONS CONCLUSION BIBLIOGRAPHY
CHAPTER-1 INTRODUCTION AND DESIGN OF STUDY
INTRODUCTION Kudumbasree , the poverty eradication mission of the state of Kerala is a community based self help initiative involving poor women. It has been envisaged as an approach to poverty alleviation focusing primarily on micro finance and micro-enterprise development, and integrally linked to local self-government institutions. National Bank of Agriculture and Rural Development (NABARD) initiated women Self Help Groups (SHGs) in India with the support of local NGOs. The formation of SHGs led to the implementation of Swarnajayanti Gram Swarozgar Yojana (SGSY), launched by the Ministry of Rural Development. In a
similar line Kudumbashree is sponsored by local self-government institutions in Kerala. Though local government institutions are not organically linked to Kudumbashree , they are active partners in the programme.
Under Kudumbashree, women have organized themselves under a three – tier community based organization. The bottom of the KDMS programme is formed by the Neighborhood Groups (NHGs) comprising of 20-40 women members selected from poor families. Area Development Society (ADS) is formed at the level of ward of local government by federating 8-10 NHGs. The Community Development Society (CDS) formed at the village panchayat level or at the municipality (town) or corporation (city) is a federation of ADSs. CDS, the highest tier, is the federation of all the ADSs in the respective panchayat (rural) or municipality (town) or corporation (city).The KDMS system works in close association with both the urban and rural local governments through a network of Community Based Organizations working with women.
As on March 2008, KDMS has covered 36,53,655 families through 1,85,309 NHGs, 16,950 ADSs and 1058 CDSs. It also plays an important role as a nodal agency for anti-poverty programmes sponsored by central, state and local governments with focus on micro enterprise development. It has become a conduit for a variety of government programmes. This poor women-oriented self help group programme strives to tackle poverty in an integrated manner through an effective convergence of resources and actions. Micro finance, especially provision of thrift and credit services using bank linkage appears to have proved its viability. Thrift and Credit activities at the level of NHGs promote saving habit among the poor and help them access loans for both consumption and investment purposes. These Thrift and Credit Societies play a significant role in channelising rural savings for the poverty eradication programme of Kudumbashree . It has developed training modules for micro- enterprise management and conducted several training programmes. Kudumbashree mission is implementing the projects for the destitute. Various development activities in the state of Kerala are being brought together through the group dynamics developed under the Kudumbashree programme. This has resulted in convergence of resources leading to poverty reduction (Jose, 2006).
It is significant to examine the functioning of KDMS programme in the state of Kerala which has caught the attention world-wide, due to high social and equitable development in the backdrop of limited economic growth. Kerala, despite having a relatively low GNP, has achieved life expectancies comparable to industrially advanced countries. Among various Indian states it has an impressive Human Development Index (HDI).
OBJECTIVES OF STUDY
To study the role of Kudumbasree in empowering the women.
To know how the Kudumbasree units functioning and processing.
To find out the various programs
and campaign’s conducted by
Kudumbasree units.
To understand how the Kudumbasree units marketing their products.
Identify major problems being faced by Kudumbasree units, especially related to production and marketing.
Critically examine the role of local government institutions and financial
institutions in the Kudumbasree units .
METHODOLOGY Both primary and secondary data’s were used for the study. Primary data collected by direct interview with the Kudumbasree units. Questionnaires were used for the study. Members of 6 kudumbasree units were interviewed.
Secondary data collected from the records of kudumbasree units and kudumbasree articles, and the web-sites of Kudumbasree.
LIMITATIONS OF STUDY
Kudumbasree units are not much active in the study area, i.e. Pathanamthitta, so these six units were selected from a wide search.
Some of the members were not much aware about project. So I had to explain about the significance of the project and also about the course MBA.
The members didn’t have much time to spend with me, because they were busy with their jobs.
CHAPTER SCHEME The project report has been presented in following format.
The first chapter gives an introduction and design to the study. It deals with the introduction, objectives, methodology of the study, Limitations of the study
The second chapter is the analysis of the data’s collecte d from the 6 Kudumbasree units in pathanamthitta district. The third chapter deals with the findings, suggestions and conclusion derived from the study.
CHAPTER- 2 COMPANY PROFILE
The Mission Statement "To eradicate absolute poverty in ten years through concerted community action under the leadership of local governments, by facilitating organization of the poor for combining self-help with demand-led convergence of available services and resources to tackle the multiple dimensions and manifestations of poverty, holistically."
Organizational structure Kudumbashree was conceived as a joint programme of the Government of Kerala and Nabard implemented through Community Development Societies (CDSs) of Poor Women, serving as the community wing of local government.
Kudumbashree is formally registered as the "State Poverty Eradication Mission" (SPEM), a society registered under the Travancore Kochi Literary, Scientific and Charitable Societies Act 1955. It has a governing body chaired by the state minister of LSG. There is a state mission with field officers in each district. This official structure supports and facilitates the activities of the community network across the state
KUDUMBASREE MARKETS
The ME survey conducted in October 2007 survey gave new insights to Kudumbashree. Immediate interventions in the area of marketing, quality improvement, production capacity enhancement, product standardization, branding, packing etc. were seen to be imperative for the success of enterprises.
The first market intervention by the mission in this regard was to organize monthly markets across districts. The monthly markets became operational in October 2007 with the active support of the CDS's and entrepreneurs. Every festival, special fairs are organised in which entrepreneurs of Kudumbahsree participate. The Onam fairs of 2009 were a resounding success. Local markets were organised in 1028 locations across the state. 65000 lady entrepreneurs and farmers participated in the Onam fairs and over Rs.12 crore turnover was generated over a period of 4 days. Other marketing interventions include the Community Marketing Network, Retail Shop, Sales and Marketing Enterprises and the Home shops. Direct marketing, groups, participation in national and international trade fairs, commercial tie ups for marketing, PIPS for marketing and developing retail outlets are some of the other marketing interventions.
Management and Administration of the Mission Governing Body Governing body being reconstituted. Executive Committee
As per G.O. (MS) No.70/08/LSGD dated 11-3-2008, government have constituted an Executive Committee with the following members.
1. Principal Secretary, LSGD - Chairman 2. Director of Panchayats - Member
3. Representative from Finance Dept.- Member 4. Director, Urban Affairs - Member 5. Commissioner for Rural Development - Member 6. Executive Director, Kudumbashree - Convenor Executive directions for scheme formulation and execution are taken in the Executive Committee.
District mission
District Mission Office- Pathanamthitta District Mission Co-Ordinator Kudumbashree, Civil Station, Collectorate, Pathanamthitta.
Ph-0468-2221807
[email protected]
CHAPTER- 3 ANALYSIS OF DATA
ANALYSIS OF DATA
There are six Kudumbasree units under my study. These six units I selected from three villages in Pathanamthitta district, they are Anicadu, mallappally, kottangal. I visited the head office of 5 villages in Mallappally. From there I collected the details of 10 kudumbasree units which are active in business. From those 10 units I selected these 6 units for my study. Kudumbasree units under my study are:
1) Dhanalakshmi Kudumbasree unit Ward number- 8, Anicadu village Reg. no- P 426/02
2) Navarashmi Kudumbasree unit. Ward number-6, Anicadu village Reg. no- P 426/02
3) Sowparnika Kudumbasree unit Ward number-12, Kottangal village Reg. no- 83
4) Navajyothi Kudumbasree unit Ward no-12, Kottangal village Reg. number- 13/2011. 5) Bhavana Kudumbasree unit. Padimon p o, Powathilpadi. Reg. number-MLPY/14/2005 6) Anugraha Kudumbasree unit Mallappally village Reg. number- 596/2007 Keezhuvaipur p.o, Mallappally.
Details of 6 kudumbasree units.
1) Dhanalakshmi kudumbasree unit Ward number- 8, Anicadu village Reg. no- P 426/02 Kudumbasree community development society Started their unit in 2002 Total no. of members: 22 They are joining together on each Sunday at 2 p.m. They have an investment of 20 rupees in each meeting. Each member have equal share. The main business conducted by them are : Table. 2. 1 Business of the unit. Number.
Business.
1
Soap making
2
Snacks
3
Tailoring
They have annual investment of Rs.21120. And the income from business is varies.
Their previous year’s revenue from all business is: Table.2.2 Revenue from business. Business
Annual income
Soap making
23040
Snacks.
24000
Figure.2.1
Previous years revenue from business
Annual income 24200 24000 23800 23600 23400 Annual income
23200 23000 22800 22600 22400 Soap making
Snacks.
Soap making and snack business give them good return. But snacks is more profitable for the unit Govt. provides financial assistance to the units by providing loans with subsidy. If the units submit a project to the govt. they study the project and grand
them loans for starting business. But in this unit the members are not ready to do any business. Govt. conducts camps and programs for the development of kudumbasree units through villages. There is a CDS member for each ward and ADS members for each units. They attend the camps and programs and take classes to its members. There are camps in every month. This unit markets their products through door to door selling. The main marketing problems affected them are, low quality, poor packaging, better substitutes. There only a small scale sales, with a profit of 4700 per annum, so it is not easy to calculate their market share.
2) Navarashmi Kudumbasree unit. Ward number-6, Anicadu village Reg. no- P 426/02 Kudumbasree community development society Started their unit in 2005 Total no. of members: 16 They are joining together on each Wednesday at 2 p.m. They have an investment of 20 rupees in each meeting. Each member have equal share. The main programs conducted by them are: Table.2. 3 Business conducted by the unit. Number.
Business.
1
Give animals to members for self employment(cow,goat)
2
Snacks ( parippuvada, uzhunnuvada, chips, )
3
Tailoring
They have annual investment of Rs.15360. And the income from business is varies.Their previous yea r’s revenue from business is:
Table.2.4 Revenue from Business. Business.
Revenue.
Give animals.
4000.
Snacks.
36000
Figure.2.2 Previous years revenue of the unit
Annual income. 40000 35000 30000 25000 20000
Annual income.
15000 10000 5000 0 Give animals.
Snacks.
There are two sources of incomes, but they earn more income from their snack business. From this we can find that we can earn good returns from this business.
Govt. provides financial assistance to the units by providing loans with subsidy. If the units submit a project to the govt. they study the project and grand
them loans for starting business. But in this unit the members are not ready to do any business. Govt. conducts camps and programs for the development of kudumbasree units through villages. There is a CDS member for each ward and ADS members for each units. They attend the camps and programs and take classes to its members. There are camps in every month. This unit also markets their products through door to door selling. The main marketing problems affected them are, low quality, poor packaging, better substitutes.
3) Sowparnika kudumbasree unit Ward number-12, Kottangal village Reg. no- 83 Started their unit in 2003 Total no. of members: 14 They are joining together on each Saturday at 2 p.m. They have an investment of 10 rupees in each meeting. Each member have equal share. The main programs conducted by them are: Table.2.5
Business conducted by the unit
Number.
Business.
1
Onam market
2
Agriculture unit.
3
Tailoring
Each year they conduct an Onam market in Mallappally market. They sell their agricultural products, tailoring products in this market. They have an agriculture unit, they took 30 cent of land and doing agriculture of bean, bitter ground,banana,brincal, cheera etc. They have annual investment of Rs.6720. And the income from business are:
Their previous year’s income from all business is
Table.2.6
Revenue from all business
Business.
Revenue.
Onam market
7000
Agriculture.
34500
Figure.2.3
previous years revenue of the unit.
Annual income. 40000 35000 30000 25000 20000
Annual income.
15000 10000 5000 0 Onam market
Agriculture.
This unit earns a good amount of income from the agriculture, in onam market also they sell their agriculture products, so they collect all their income from the field of agriculture,
Govt. provides financial assistance to the units by providing loans with subsidy. If the units submit a project to the govt. they study the project and grand them loans for starting business. Govt. conducts camps and programs for the development of kudumbasree units through villages This unit markets their products through door to door selling, and also gives directly to the market. And they conduct onam market for selling their products The main marketing problems affected them are, vegetable sellers are not ready to buy their products because they purchase vegetables in bulk quantities from outside. So they are not ready to give a good price.
4) Navajyothi kudumbasree unit Ward no-12, Kottangal village Reg. number- 13/2011. Started their unit in 2007 Total no. of members: 21 They are joining together on each Sunday at 3 p.m. They have an investment of 20 rupees in each meeting. Each member have equal share. The main programs conducted by them are: 1) They have a stationery shop, they purchase stationary items from the nearest wholesale market in Changanacherry and sell it with a higher rate. 2) They give animals like goat, hen, cow, to its members. They have annual investment of Rs.20160. And the income from business are.
Their previous year’s income from all business is: Table.2.7
Revenue from all the business.
Business.
Revenue.
Stationary shop
36000
Rent from animal
3500
Figure.2.4 Previous years revenue of the unit.
Annual income. 40000 35000 30000 25000 20000
Annual income.
15000 10000 5000 0 Stationary shop
Rent from animal
This table shows that the above 90% income of this unit is from their stationary shop. Govt. provides financial assistance to the units by providing loans with subsidy. If the units submit a project to the govt. they study the project and grand them loans for starting business. Govt. conducts camps and programs for the development of kudumbasree units through villages This unit markets their products through the stationary shop. The main marketing problems affected them are, the shop is a small one. Not much
investment for the business, it’s in a local area so the customers are more purchasing on credit.
5) Bhavana kudumbasree unit. Padimon p.o, Powathil padi. Reg. number-MLPY/14/2005 They joined together in each Saturday. Total number of members is 10. SBT is the banker of this unit. They started their unit in 2005. The main programs by them are: 1) Snacks. 2) Tailoring of special covers by avoiding the plastic. They produce special type of cover for packing. The unit jointly produces these covers by tailoring machine. The main feature of this cover is, it is made by a special material. They never use plastic for production. Now a days the government is banned plastic, so their product have a wide scope. Income from business: Table.2.8
Revenue from all business
Business.
Revenue.
Snacks
23000
Tailoring of special cover.
60000
Figure.2.5 Previous years revenue from all business
Annual income. 40000 35000 30000 25000 20000
Annual income.
15000 10000 5000 0 Snacks
Tailoring of special cover.
6). Anugraha kudumbasree units Ward no. 8, keezhvaipur po. Reg. no. 596/2007. They join together on each Saturday at 3 pm. They have an investment of Rs. 20 per each meeting. They are 9 members, so the annual investment is 8640. It is the unit which is most active in the study units. They have business of nutria
mix. Producing nutria mix for children’s aged between 6 months- 3 years. The ingredients are wheat, nuts, soya, sugar, Bengal gram. They have a uniform for nine members. They are very careful about the children’s, so they wearing special cap to avoid hair in the nutria mix. They have a building with three rooms. One store room, mill, packing room. They started their unit with a capital of 440000. Out of this 100000 was subsidy. Details of the product: Table.2.9
Details of the product
Quantity.
Price.
Ingredients.
675 gram(packet)
Rs.56
Wheat, nuts, soya, Bengal gram, sugar.
Before starting their unit they attended a training program of I week in Thrissur, and also PAP training in Trivandrum. They are providing their service to 200 anganvadi units, in Pathanamthitta, kottayam districts. They are getting order from ICDS.
Profit of the unit: Table.2.10
Profit of the unit
Income.
300000
Expense.
175000
Profit.
125000.
The profit is given to the bank account (Union Bank), they took only 6ooo rupees as salary, remaining part of profit taken for the improvement of their unit. They are proceeding under the district mission Pathanamthitta.
Members in each unit Table.2.11
Members in each unit
Name of units.
No. of members.
Dhanalakshmi.
22
Navarashmi
21
Sowparnika.
14
Navajyothi.
21
Bhavana.
10
Anugraha.
9
Figure.2.6
Members in each unit.
No. of members.
Dhanalakshmi. Navarashmi Sowparnika. Navajyothi. Bhavana. Anugraha.
This table shows the number of members in each unit. We can see that only two units have above 20 members.
Annual investment of six units:
Table.2.12
Annual investment of six units
Name of unit.
Annual investment.
Dhanalakshmi.
21120
Navarashmi.
15360
Sowparnika.
6720
Navajyothi.
20160
Bhavana.
9600
Anugraha.
8640
Figure.2.7
Annual investment of six units.
Annual investment.
Dhanalakshmi. Navarashmi. Sowparnika. Navajyothi. Bhavana. Anugraha.
This figure shows the annual turnover of each unit. Here anugraha kudumbasree units have the lowest annual investment, but they have higher rate of return as compared with other units.
Comparing the turnover of 6 units from business:
Table.2.13
Comparison of turnover of each unit from all business.
Name of unit.
Annual turnover.
Dhanalakshmi.
47040
Navarashmi.
40000
Sowparnika.
41500
Navajyothi.
39500
Bhavana.
83000
Anugraha.
1350000
Figure.2.8
comparison of turnover of six units.
Annual turnover.
Dhanalakshmi. Navarashmi. Sowparnika. Navajyothi. Bhavana. Anugraha.
From this figure we can find that Anugraha kudumbasree unit earns a big rate of profit, when compared to other units. They have a good earnings per month.
Women empowerment program by kudumbasree:
Now women are ready to climb coconut trees :
Climbing coconut tress is considered to be the monopoly of men, and increasingly it is felt that there are fewer people to climb. These views may be a thing of the past as Kudumbashree and Raidco initiated a tree climbing training for women. A package has been developed, where the equipment costing Rs.2,350 and which can climb even the most twisted coconut trees, is given together with a Scooty, mobile phone at a total cost of Rs.40,000, for which a bank loan can be
availed. Kudumbashree provides a subsidy of Rs.7500. The Panchayat also provides support for equipment purchase. Women from from 90 Grama Panchayats took part in the training cum demonstration organised at the Mallapuram Municipal compound. It takes about two weeks of training and practise to master climbing trees with these equipment. The equipment is currently in use in Nedirippur, Harijan Colony, Chungattan and Edakari, where each person makes an average income of Rs.650 per day. Traditional climbers also find this equipment useful, and find they don't suffer from chest pain while using it. The equipment also has a mechanism whereby it can be locked and the top of the tree cleaned effectively. Technically proficient climbers can work on upto 110 trees in five hours.
Table.2.15
Is kudumbasree empowering the women.
Kudumbasree empowering
Yes.
No.
45%
35%
women
CHAPTER- 4 FINDINGS, SUGGESTIONS, AND CONCLUTION
FINDINGS
Found that the Anugraha kudumbasree unit earns more profit than others.
Number of members of kudumbasree is very low, its below 10 in almost all units.
Annual investment of each unit is almost same.
Anugraha kudumbasree unit they have cooperation between members, if all the units are like this they become successful.
Kudumbasree units are profitable for women, if they are ready to do the business.
It empowers the women by lot of programs. Government conducts a lot of promotional programs and campaigns for empowering the women.
The study reveals found that how government helps the kudumbasree units by providing funds.
Kudumbasree units are not much active in the study area. Only a small number of women are part of this.
There are profitable units, so it can be found that kudumbasree units can make profit.
Members are not ready to go for promotional programs and campaigns conducted by government.
SUGGESTIONS Kudumbasree units producing only home made products, they are not
concentrated on export quality products. Some of the members have lack of knowledge if the unit empower them they
become productive.
Women must utilize these services by doing businesses.
Government has lot of funds to spend for this program. But the public never utilize this income. So they must ready to do business or program with the help of government.
The members must go for the promotional programs and campaigns conducted by government.
CONCLUSION.
The study shows that the women can make a good earning by utilizing the kudumbasree service provides by government. Kudumbasree units try to Empower the women, but women are not ready to go for the campaigns and promotional programs. Out of the six units, only two units are properly working. Bhavana and Anugraha kudumbasree units working very well and they are doing their business with a good profit. Other units are only for name sake. They are not ready to work. Kudumbasree units can empower the women. But the women are not ready to empower.
BIBLOGRAPHY.
Annual report of kudumbasree units.
Kudumbasree articles
www.wikkipedia
Philip Kotler, Marketing Management.
APPENDIX
QUESTIONNAIRE 1) Is there any name for your KUDUMBASREE unit? Yes
No
(If yes, specify) -----------------------------------------------------------------------------2) Your Register number, and in which year you started the unit? ---------------------------------------------------------------------------------------------3) How many members are there in your unit? a.) Below 20 b.) 20- 40 c.) Above 40 4) How will you collect your capital? a.) From members b.) Loan c.) Government
d.) others (specify………………………………….) 5) Is every member has equal shares? Yes
No
6) What are the income generating activities with which you have been associated through Kudumbasree?
…………………………………………………………………. …………………………………………………………………..
7) How much is your annual income from such activities? a)
Below 10000
b)
10000-20000
c)
Above 20000
8) Whether Government is providing any financial assistance to this unit?
Yes
No
9) If yes what are they, specify
……………………………………………… ……………………………………………… 10) How will you utilize this finance?
………………………………………………… ………………………………………………….
11) Whether your unit is conducting any promotional activities or campaigns? Yes
No
12) If yes, what all are the activities? ----------------------------------------------------------------------------------------------------------------------------------
-------------------------------------------------------------------
13) Is there any special purpose for these campaigns? Yes
No
14) If yes, what are the purposes? ---------------------------------------------------------------------------------------------------------------------------------------------15) How many campaigns do your unit conducted?
……………………………………………….
Please indicate to what extent you agree with the following statements 16) Campaigns & promotional programs empower the women. Strongly agree Disagree
Agree
Neutral
Strongly disagree
17) Kudumbasree schemes helps in improving the position of women in the family & public life Strongly agree Disagree
Agree
Neutral
Strongly disagree
18) To what extent your campaigns & programs are successful in reducing poverty and improving the income of the family? Explain -----------------------------------------------------------------------------------------------------------------------------------------------
19) Did you conduct programs or campaigns outside this village? Yes
No
20) Did you enjoy any additional benefits after conducting such programs? Yes
No
21) If yes, what all are the benefits? ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------22) Are there any deficiencies for the program?
Yes
No
23) How these programs help to marketing your products?
……………………………………………………………… …………………………………………………………….. ………………………………………………………………. 24) Is there any difference in the market share after conducting such programs? Yes
No
25) If yes, to what extent? ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
26) How do you market your products? a.) Door to door campaigns b.) Local Market c.) Nearby towns d.) Others
27) What all are the marketing problems affecting you? Higher prices Better substitute products Poor packaging Transportation problems Low quality
28) Is the govt. providing any help or suggestions, information’s?