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QUESTIONNAIRE
PERSONAL DETAILS
Name
- _________________ _________________
Age
- 16-26
27-36
37-46
Gender
- Male
Female
Occupation
- Student
Housewife
47-56
Business Business
Service
Hello! I am Kush, a student of management school and am required to sub submit mit pro projec ject on A COMPA OMPAR RATIV ATIVE E STUD STUDY Y ON CONS CONSU UMER MER PREFERENCES OF DIFFERENT TEA BRANDS AVAILABLE IN THE MARKET, for the purpose, I am conducting the survey. Will you please take a few minutes to answer some questions? I assure you that your answers will be kept completely confidential.
Q1. What do you prefer to drink? (Tick any 1) a) Tea b) Coffee
Q2. Which tea brand do you prefer? 1. Lipton 2. Tata Tea 3. Duncuns
4. Wagh Bakri 5. Today Tea
6. Taj Mahal
Q3. What is your frequency for consumption of tea? Daily
or
Weekly
Once
1-3 times
2 times
more than 3 times
More than 2 times
Q4. On what occasions, do you often consume the tea? a) Feeling Thirsty b) Parties / Celebrations c) Without any reason (just like that) d) It helps me to stay awake e) It gives me energy f) Others, please specify
________
Q5. Do you buy tea? a) No b) Yes
If yes, please indicate your answer using the following 4-point scale where 1 = Totally unimportant
2 = Unimportant 3 = Important 4 = Very important
Low price
_____
Smooth taste
_____
Purchasing a specific brand
_____
Attractive packaging of tea
_____
Discounts available or special schemes
_____
Q6. What do you prefer? a) Packets of tea b) Tea bags
Q7. Do you think the market price of your tea consumed is reasonable? a) Yes b) No c) Cant say
Q9. Do you view your preferred tea brand as a mark of status symbol? a) Yes b) No c) Cant say
Q10. Is the taste of your preferred brand better than others? a) Yes b) No c) Cant say
Q11. Do you find different varieties in your tea brand? a) Yes b) No c) Cant say
Q12. If not a tea which other beverage (other than water) tops your mind? a) Coffee b) Shakes (Milk/Ice-cream/Fruit) c) Lassi d) Sharbat
Q13. Does your consumed brand use advertisements as a tool of marketing? a) Yes b) No c) Cant say
Q14. Which other tea would you prefer if there is rise in your income level? 1. Lipton 2. Tata Tea 3. Duncuns
4. Wagh Bakri 5. Today Tea 6. Taj Mahal
Q15. Does your preferred tea brand provides any sales promotion schemes like discount coupons ? a) Yes b) No c) Cant say
Q16. Which brand according to you has the largest market share ? 1
Lipton
2
Tata Tea
3
Duncuns
4
Wagh Bakri
5
Today Tea
6
Taj Mahal
Q17. Are you satisfied with your brand?
a) Yes b) No
If no, which other brand would you like to shift? 1. Lipton 2. Tata Tea 3. Duncuns 4. Wagh Bakri 5. Today Tea 6. Taj Mahal
