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A Summer Internship Project Report on
To do a detailed study of clients, different investment tools in
capital market and preference of equity investment for the clients Edelweiss Submittied in partial fulfillment of the requirement for the degree of Post Graduate Diploma in Management – International Business
By
Taher zakir tailor Roll No.37 Under the guidance of
Prof. Hemant prohit A study conducted for
Edelweiss broking ltd. ltd. At
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Acknowledgement
I would like to express my sincere thanks to the Director & Management of In School of Business Studies Studies ,pune, for their valuable valuable guidance & support.
extremely thankful & grateful to Prof. Hemant Prohit for his constant guid & encouragement throughout the study.
I would like to express my sincere thanks & gratitude to Mr. Kapil gupt
(Edelweiss Broking Ltd.Pune), for his / her support & guidance during my sta
their organization. I would also like to express my devoted thanks to my beloved parents & friends for their relentless support & assistance to make this project a reality.
but not the least, I would like to thank all my respondents for their co-operatio
participation in data collection, which has enabled me to complete the pro successfully.
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Acknowledgement
I would like to express my sincere thanks to the Director & Management of In School of Business Studies Studies ,pune, for their valuable valuable guidance & support.
extremely thankful & grateful to Prof. Hemant Prohit for his constant guid & encouragement throughout the study.
I would like to express my sincere thanks & gratitude to Mr. Kapil gupt
(Edelweiss Broking Ltd.Pune), for his / her support & guidance during my sta
their organization. I would also like to express my devoted thanks to my beloved parents & friends for their relentless support & assistance to make this project a reality.
but not the least, I would like to thank all my respondents for their co-operatio
participation in data collection, which has enabled me to complete the pro successfully.
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Certificate from ISBS
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Certificate from the Company
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Executive Summary
Edelweiss Broking Limited is a Mumbai based company which started its operation in the 1995.And I did my internship in pune kothrud branch. The mission statement of the compan IDEAS CREATE VALUES PROTECT”. It provides sevices like institutional equities, pr client broking,asset management, wealth management, investment adv services,treasury,insurance broking,wholesale financing and mutual fund.The major client corporation, institutional investor,and high network individuals.
T h i s P r o j e c t i s To do a detailed study of clients, different investment tools in ca market and preference of equity investment for the clients of Edelweiss.It talks a studying the clients, differentent investment tools, approach clients for invest in equity. As an intern, I have carried out research work. I went for the field work, talked to custo and tracked their investment pattern and collected their preferences for various financial pro of the company.Adding to this, I have been communicating with different types of custo through various media, including client visits , who fall under the sample space for this pro My job here is to advice them to make investment in equity, depending on certain criter order to make investing easier for them. I have also worked as a part of sales force o company and sold Demat account. I have visited to many places in pune. Some of the da been collected from the customers regarding their views about Edelweiss. I have been talki existing clients of the company overYou're the phone, asking for an appointment following which Reading a Preview will be client visit. In the visit the main focus would be to convince the clients to do with a free trial. business with company and tellingUnlock themfull theaccess benefits provided by the company.So trachin transformation is really interesting and worth appreaciating.I have concenterated on existin With Free Trialtheir association with Edelw dominant clients trying to knowDownload their opinion about Edelweiss.Interaction with the clients helped me to know the image of the company in the m of the customers and it helped me to come up with su gg estion s to furt he r impr ov ser vic es of the com pan y. I h op e my findings are useful for the company.
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Table of Contents
Acknowledgement ....................................................................................................................
Certificate from ISBS .................................................................. .............................................
Certificate from the Company ...................................................................................................
Executive Summary ........................................................................................................ ..........
List of Tables ............................................................................................................................
List of Figures ................................................................................................ ...........................
Abbreviations .................................................... ...................................................... .................. You're Reading a Preview
Introduction .................................................................................................... ........................... Unlock full access with a free trial.
Industry Overview .................................................................................................................... Download With Free Trial Company Overview ..................................................................................................................
Review of Literature / Theoretical Background ................................... ....................................
Objective ........................................................................................................ ......................... x
Researchsemester Methodology ............................................................................................................ Master your with Scribd Read Free Foron 30this Days Sign up to vote title Data Analysis Interpretation ................................................. ............................................. & The New York and Times Useful Not useful Cancel anytime.
Special offer forConclusions students: Only.................................................................................................... $4.99/month. ...........................
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List of Tables Tables
Page no.
Table no. 1
44
Table no. 2
45
Table no. 3
46
Table no. 4
47
Table no. 5
48
Table no. 6
50
Table no. 7
51
Table no. 8
52
Table no. 9
53
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List of Figures Figures
Page no.
Figure no. 1
44
Figure no. 2
45
Figure no. 3
46
Figure no. 4
47
Figure no. 5
48
Figure no. 6
50
Figure no. 7
51
Figure no. 8
52
Figure no. 9
53
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Abbreviations NSE BSE SENSEX NIFTY NYSE CNX S&P IISL FII CAGR SEBI HNI
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Chapter 1: Introduction
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Introduction
I have done my internship in EDELWEISS BROKING LTD. Kothrud branch, pune. The p
given to me was to convince the existing client for investment in stock market. I was give
data base of 104 clients, my task was to call them and ask for a meeting with them. I also
for field work where I have filled up around 300 questionnaires. The main purpose of the pr
was to activate the client for trading in stock market. These 104 clients are those clients who
open their account in the company but had never traded since last 2years and some of them
once traded and after that they had stop trading, so my task was to convince these client
trading.Most of the clients are situated outside pune, due this most of the meetings could
done, and it was difficult to explain the investment plan to this client over the phone due to faced the problem in convincing them . There was the condition given to me in the task that I had to do minimum 1 meeting with the existing client. Condition was like for 2 meeting to fill up 10 quetionnaire, for 1 meeting I had to fill up 15 questionnaire, and for 0 meeting
to fill up 25 questionnaire daily. You're The project was limited to pune region only. During Reading a Preview internship I had visited number of places in pune for client meeting. During this projrect I Unlock full access with a free trial.
done 8 meetings,out of 8 meetings 5 meetings were with existing client and 3 meeting were new clients. I had opened 1 demat Download account of With new Free clientTrial for 5000 rupees margin amount.
also collected 10000 rupees margin amount from existing client. During this project there w contest for every intern working there, the contest was about Systematic Investment Plan
for mutual fund.The name of thisScribd fund was RELIANCE EQUITY OPPORTUNITIES FU Master your semester with Read Free Foron 30this Days Sign up to vote title Under this contest every intern supposed to close atleast 3 SIP for mutual fund for 1000 ru & The New York Times Useful Not useful Cancel anytime.
I have 3 SIP for mutual fund for 1000 each. Over all I have contributed bus Special offer foreach. students: Onlycollected $4.99/month. of 18000 rupees and 300 questionnaire to the company.
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Chapter 2: Industry Overview You're Reading a Preview Unlock full access with a free trial.
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Industry Overview INDIAN STOCK MARKET
The Indian equity market kept on sliding in September 2008 with the S&P CNX NI
showing the second sharpest fall since January 2008, with a decline of around 10%. Wit
courtesy to the US financial markets and its crisis bug, an estimated amount of Rs 2.3 trilli shareholders' wealth were eroded in the Indian stock markets.
Global meltdown and Indian stock market
The Indian stock markets are in a tizzy. The impact of the global sub-prime crisis, kn
mainly as the 'financial tsunami', emanated from the US and spread its wings across the w
This has resulted in a whirlwind, sweeping the Indian capital market off its feet. The Sense You're Reading a Preview from an astronomic high of 21,200 as on January 2008, to below 9,000 mark as on October Unlock full access with a free trial.
with a fall of 35% in the month of October alone. Download With Free Trial
Reason for indian stock market fall
The FIIs (Foreign Institutional Investors), in the last few years had been a strong growth d
for the Sensex. They havewith been investing billions of dollars in the capital markets, fuelling Master your semester Scribd Read Free Foron 30this Days Sign up to vote title corp valuations, which in turn sharpened the appetite for expansion, acquisitions and higher & The New York Times Useful Not useful Cancel anytime.
on supernormal profits (CAGR of 33% in last five years as against lack l Special offer forgrowth. students:Based Only $4.99/month.
performance in the 1990s) in the corporate sector, they have been charting ambitious plan
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All the three stakeholders - the market, investors and corporate management now have to
the 'spoils' of the market. Contraction, deflation and recession - all these have becom
buzzwords in economies worldwide. In the context of globally 'integrated markets', the prime crisis had different levels of impact in the emerging capital markets including India.
The fall of the big investment banks in the US and the global liquidity crunch forced the F
liquidate their positions in the Indian stock market leading to the steep fall in the Sensex.
redemption pressures on mutual funds have not helped either. Locally, investors - retail, HN
institutional have shown a hard mentality ignoring warning signals from the economy
markets and continued to take a bet, initially based on fundamentals and then on sentiments.
Investors particularly retail have been caught unprepared by the steep fall in Sensex and are
You're Reading a Previewof the economy still remain st sitting on huge losses. While the underlying fundamentals
Unlock full access withcommodities a free trial. quite a few sectors like exports, real estate, IT and (not all of them with inh
speculative tendencies) are facing most of the brunt of a slowing economy. The corporates, Download With Free Trial of them with cash-rich balance sheets had been taking on ambitious expansion plans and tha
over a longer time horizon. With credit flows from banks slowing down (banks are hesita even trust each other!) corporates are finding it difficult to carry out some of these plans as
Master your semester with Scribd valuations have come down and raising funds from other sources has become difficult. A Read Free Foron 30this Days Sign up to vote title three stakeholders appear to be pulled into a whirlpool of greed, overstated & The New York Times useful ambitions Useful Not Special offer for'irrational students: Only $4.99/month. exuberance', reaching new highs.
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capitalization of around US$1.59 trillion and over 1,552 listings as of December 2010. Thou number of other exchanges exist, NSE and the Bombay Stock Exchange are the two
significant stock exchanges in India, and between them are responsible for the vast major share transactions. The NSE's key
index is the S&P CNX
Nifty, known
NSE NIFTY (National Stock Exchange Fifty), an index of fifty major stocks weighte market capitalisation.
NSE is mutually-owned by a set of leading financial institutions, banks, insu
companies and other financial intermediaries in India but its ownership and management op
as separate entities. There are at least 2 foreign investors NYSE Euronext and Goldman S who have taken a stake in the NSE As of 2006, the NSE VSAT terminals, 2799 in total, more than 1500 cities across India NSE is the third largest Stock Exchange in the world in of the number of trades in equities. It is the second fastest growing stock exchange in the with a recorded growth of 16.6%. Markets:-
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Unlocksegments full access with a free trial. market: Currently, NSE has the following major of the capital
Equity
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Futures and Options Retail Debt Market
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Mutual Fund
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NSE became the first stock exchange to get approval for Interest rate futures as recommende SEBI-RBI committee, on 31 August 2009, a futures contract based on 7% 10 Year GOI (NOTIONAL) was launched with quarterly maturities. Indices:-
NSE also set up as index services firm known as India Index Services & Products Limited (I and has launched several stock indices, including:[13]
S&P CNX Nifty (Standard & Poor's CRISIL NSE Index).
CNX Nifty Junior.
CNX 100 (= S&P CNX Nifty + CNX Nifty Junior).
S&P CNX 500 (= CNX 100 + 400 major players across 72 industries).
CNX Midcap (introduced on 18 July 2005 replacing CNX Midcap 200).
Exchange Traded Funds on NSE:You're Reading a Preview
NSE has a number of exchanges. These are typically index funds and GOLD E Unlock full access with a free trial.
Some of the popular ETF's available for trading on NSE are:
Download With Free Trial NIFTYBEES - ETF based on NIFTY index Nifty BEES Live quote
GoldBees - ETF based on Gold prices. Tracks the price of Gold. Each unit is equivalen gm of gold and bears the price of 1gm of gold.
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largest stock exchange in Asia and the 8th largest in the world. The BSE has the largest nu of listed companies in the world.
As of December 2010, there are over 5,034 listed Indian companies and over 7700 scraps o stock exchange, the Bombay Stock Exchange has a significant trading volume. The SENSEX, also called "BSE 30", is a widely used market index in India and Asia. Though
other exchanges exist, BSE and the National Stock Exchange of India account for the major
the equity trading in India. While both have similar total market capitalization (about USD trillion), share volume in NSE is typically five times that of BSE. Indices:-
The launch of SENSEX in 1986 was later followed up in January 1989 by introdu of BSE National Index (Base: 1983-84 = 100). It comprised 100 stocks listed at five major
exchanges in India - Mumbai, Calcutta, Delhi, Ahmedabad and Madras. The BSE National I
was renamed BSE-100 Index from October 14, 1996 and since then, it is being calculated t You're Reading a Preview into consideration only the prices of stocks listed at BSE. BSE launched the dollar-linked ve
Unlock full access with a free trial. of BSE-100 index on May 22, 2006. BSE launched two new index series on 27 May 1994
'BSE-200' and the 'DOLLEX-200'. BSE-500 sectoral indices were launched in DownloadIndex With and Free5Trial
In 2001, BSE launched BSE-PSU Index, DOLLEX-30 and the country's first free-float b
index - the BSE TECk Index. Over the years, BSE shifted all its indices to the free
methodology (except BSE-PSU index). BSE disseminates information on the Price-Ear
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PRODUCTS OF STOCK MARKET Shares
A share is a single unit of ownership in a corporation, mutual fund, or other organization. A
stock company divides its capital into shares, which are offered for sale to raise capital, te
as issuing shares. Thus, a share is an indivisible unit of capital, expressing the propri
relationship between the company and the shareholder. The denominated value of a share face value: the total capital of a company is divided into number of shares.
In financial markets, a share is a unit of account for various financial instruments inclu
Reading a Preview stocks (ordinary or preferential), You're and investments in limited partnerships, and real e
investment trusts. The common feature these Unlockof fullall access withisa equity free trial.participation (limited in the ca preference shares).
Download With Free Trial
The income received from shares is known as a dividend. A shareholder, also known
Master your semester with Scribd stockholder, is a person who owns shares of a certain company or organization, and is t Read Free Foron 30this Days Sign up to vote title part-owner of the company. The process of purchasing andUseful selling shares often involves g & The New York Times Not useful Special offer forthrough students:aOnly $4.99/month. stockbroker as a middle man.
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element. It is one of the least reactive chemical elements solid under standard conditions
metal therefore occurs often in free elemental (native) form, as nuggets or grains in rock
veins and in alluvial deposits. Less commonly, it occurs in minerals as gold compounds, us with tellurium. Mutual fund
A mutual fund is a type of professionally-managed collective investment scheme that
money from many investors to purchase securities.[1] While there is no legal definitio
mutual fund, the term is most commonly applied only to those collective investment sch
that are regulated, available to the general public and open-ended in nature. Hedge funds ar considered a type of mutual fund. Debentures
A Debenture is a debt security issued by a company (called the Issuer), which offers to You're Preview interest in lieu of the money borrowed for aReading certain aperiod. Unlock full access with a free trial.
• These are long‐term debt instruments Issued by Private Sector Companies.
Download With Free Trial • These are issued in denominations as low as Rs 1000 and have maturities ranging betwee
and ten years.
• Debentures enable investors to reap the Dual Benefits of Adequate Security and Good Re Master your semester with Scribd Read Free Foron 30this Days Sign up to vote title • Unlike otherTimes Fixed Income Instruments such as Fixed Bank Deposits they ca & The New York Useful Not useful Deposits, Special offer fortransferred students: Only $4.99/month. from one party to another by using transfer from.
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So, what is the difference between a debenture and a company fixed deposit (FD)? The very similar – but the key difference is liquidity.
You're Reading a Preview Unlock full access with a free trial.
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Company Overview Edelweiss is one of India's leading Financial Services Groups, with operations that span than forty different lines of business and subsidiaries. Our operations straddle the entire spectrum of financial services in the wholesale and
market segments including Asset Management, Capital Markets, Credit, Housing Finance Insurance services.
India‟s growth story is driven by a savings rate of about 32%, one of the youngest populatio
the world and strong domestic consumption.
With a net worth of over INR 28 Bn, Edelweiss is adequately capitalised to exploi opportunities emerging from this robust economic growth. You're Reading a Preview Unlock full access with a free trial.
Downloadacross With Free Edelweiss employs over 2900 professionals 297 Trial offices and branches spread acros
cities of India.
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and creativity, and protected by intellectual rigour, research and analysis. Special offer forentrepreneurship students: Only $4.99/month.
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businesses besides scaling up the established businesses. It is designed to help us to expand
reach to the investment community, enabling them to understand and appreciate our bus model and long-term strategy, and be a part of the Edelweiss family.
Regular quarterly conference calls with our investors and analysts keep them updated o
developments in the company. We also distribute and digitally publish investor presentation other useful information after declaration of each quarterly financial result.
We welcome your suggestions and feedback on our Investor Relations effort. Please feedback or suggestions to
[email protected].
Evolution of Edelweiss:-
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Business Overview:-
Edelweiss operations are broadly divided into Agency and Capital business lines ‟
Agency business line includes Investment Banking, Broking - Institutional, HNI and R
Asset Management and Investment advisory and distribution services. The Capital busines
includes Financing and Treasury Operations. The strategies employed ensure that there
balanced mix of revenues among the three revenue streams viz., Agency fee & commis
Treasury operations income and Interest income, thereby achieving the intended diversific in revenue streams.
Product of edelweiss :1.Edelstar:- it is the most popular product of edelweiss. Its comes in every Friday of week.
You're Reading a Preview Every Friday one company is suggested by edelwei Unlock buy.full access with a free trial.
3 month is a time limit of every edelstar. Download With Free Trial Edel star is suggested on basis of fundamental as w technical analysis..
Edelstar provides information like:-
Master your semester with Scribd Balance sheet of 10 Read years Free Foron 30this Days Sign up to vote title Balance sheet of 5 competitor of 5Notyear & The New York Times Useful useful
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Information about their product and services Internal and external news .like swot analysis, media
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On an average one edelstar provide minimum 5 to 6% return.
Why edel star launch on Friday?
Edel star launch on Friday because Saturday and Sunday market are close so investor wi more time to study market .
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Technical weekly pics:- it is the popular product of edelweiss. Three company is suggest
edelweiss to buy.
3 month is a time limit of every Twp Twp is suggested on basis of fundamental as w technical analysis..
Twp provides information like:
Balance sheet of 10 years Balance sheet of 5 competitor of 5 year Information about their product and services Internal and external news .like swot analysis, media etc Merger and acquisition. Research and strategy like current share price, target ,stop loss.
Twp has edelscore which is based on past performance.
You're Reading a Preview Score- 1to 5- Average performance Unlock access performance with a free trial. 6 t0 full 7-good
7 to 10-excellent performance. Download With Free Trial On an average one Twp provide approx 8%.
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Edel traker :- edel traker for those individual who are interested to trade in delivery
term)mode.
More than three company is suessted by edelweiss to b 1 t0 6 month is a time limit of every edel traker. Edel traker is suggested on basis of fundamental as w technical analysis..
Twp provides information like:Fundamental and technical analysis
Balance sheet of 10 years Balance sheet of 5 competitor of 5 year Information about their product and services Internal and external news .like swot analysis, media etc You're Reading a Preview Merger and acquisition. Unlock full access with a free trial. Research and strategy like current share price, target ,stop loss. Download With Free Trial Edel traker has edelscore which is base on past performance.
Score- 1to 5- Average performance 6 t0 7-good performance 7 to 10-excellent performance. Read Free For 30 Days
Master your semester with Scribd Sign up to vote on this title & The New York Times Useful Not useful On an average edel traker share are those share which give less return in comparison to ede
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Quant basket:- quant basket is a product which provide group of company.
There are minimum 6 basket in quant basket. In quant basket profit is evaluate in monthly basis.
Two types of provide information:Quant basket is suggested on basis of fundamental as wel as technical analysis.. Twp provides information like:
Balance sheet of 10 years Balance sheet of 5 competitor of 5 year Information about their product and services Internal and external news .like swot analysis, media etc Merger and acquisition. Research and strategy like current share price, target You're Reading a Preview ,stop loss. Unlock full access with a free trial.
Twp has edelscore which is base on past performance.
Download With Free Trial Score- 1to 5- Average performance
6 t0 7-good performance 7 to 10-excellent performance.
On an average every company provide minimum 4% of return and total return become 24% Master your semester with Scribd Read Free Foron 30this Days Sign up to vote title & The New York Times Useful Not useful Special offer for students: Only $4.99/month.
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Structure product:- structure product gives return on more than 1 year .
Twp provides information like:
Balance sheet of 10 years Balance sheet of 5 competitor of 5 year Information about their product and services Internal and external news .like swot analysis, media etc Merger and acquisition. Research and strategy like current share price, target ,stop loss.
Twp has edelscore which is base on past performance.
Score- 1to 5- Average performance You're Reading a Preview 6 t0 7-good performance Unlock full access with a free trial.
7 to 10-excellent performance.
On an average one structure productDownload provide only Withmaximum Free Trialof 5% return.
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Review of You're Reading a Preview
Literature
Unlock full access with a free trial.
Theoretical Background (delete whichev Download With Free Trial
is not applicable) Master your semester with Scribd & The New York Times Special offer for students: Only $4.99/month.
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Review of Literature / Theoretical Background
Edelweiss Capital Limited (www.edelcap.com), incorporated on 21st November 1 today has emerged as one of India
s leading diversified financial services group. The Edel
’
Group offers one of the largest range of products and services spanning varied asset classe diversified consumer segments. The Group
s product offerings are broadly divided
’
Investment Banking, Brokerage Services, Asset Management and Financing. The compan
research driven approach and consistent ability to capitalize on emerging market trend
enabled it to foster strong relationships across corporate, institutional and HNI clients. Edelw
Group now employs around 2575 employees after Anagram acquisition, leveraging a s
partnership culture and unique model of employee ownership. It now operates through
offices, 33 franchise led offices and over 1300+ sub brokers in all major cities in India afte
recent acquisition of Anagram Capital. The Edelweiss Group is a conglomerate of 48 en
including 43 Subsidiaries and 4 Associate companies (December 10), which are engaged i ‟
business of providing diverse financial is a listed company since December You'reservices. ReadingIta Preview under the symbols NSE: EDELWEISS, BSE: 532922 and Bloomberg: EDEL.IN. Unlock full access with a free trial. Investment Banking:-
Download With Free Trial
Edelweiss has one of the most extensive product offerings in Investment Banking in I
catering to different market and client segments. The verticals within Investment Ban
include Equity Capital Markets include IPOs/FPOs, QIPs, Rights and Open Offers Master your semester withwhich Scribd Read Free Foron 30this Days Sign up to vote title Advisory services which offer Mergers & Acquisitions Advisory, Private Equity Syndica & The New York Times Useful Not useful Cancel anytime.
Finance Advisory and Infrastructure Advisory. Edelweiss also offers full bouqu Special offer forStructured students: Only $4.99/month.
products in Debt Capital Markets including Debt Syndication and broking. Edelweiss e
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ECM by number of deals below ` 400 crore as per Prime Database. Its client segments now from private to public sector and from Mid-caps to Large-caps across different industries.
Broking:Institutional Equities:-
Edelweiss has one of the leading institutional equities businesses in India backed large and experienced research team and a large and diversified client base with a market
of ~5%, among the highest in Indian brokerage firms. Intense servicing, seamless execution
innovative research products have helped Edelweiss build strong relationships with ove
active institutional investors, including domestic institutional investors and FIIs across diff
geographies. Edelweiss provides broad corporate access by arranging Investor Confer
every year in different locations across the world with a strong investor and Indian corp
participation. Research coverage presently extends to 185 companies across 20 se
You'recapitalization Reading a Preview accounting for over 70% of total market representing one of the largest Rese
Unlock full access a free trial. coverage universe. The quality and caliber of with research associated with Edelweiss is w
regarded across the institutional community. It has a strong positioning in Thematic Resea Download With Free Trial identifying large structural themes across sectors, and its “India 2020” thematic report issu
March 10 was a recent highlight. It is also considered a Thought Leader in Alternative ‟
Quant Research with over 15 regular products such as pair-trading strategies, corporate a
Master your semester with Scribd tracker etc. Edelweiss commitment to provide cutting edge has resulted Read Free For 30this Days Signresearch up to vote on title in a pione & The New York Times Useful Not useful effort to provide online research to its clients through the portal www.edelresearch.com ‟
Special offer for students: Only $4.99/month.
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smart features of sorting of information, analysis and archiving.
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Retail Broking and Distribution are the new initiatives of the Group under its R
Business strategy. The organic Retail broking business is through the online p
www.edelweiss.in and provides advisory and research based broking services supported by
quality execution platform and best in class reporting. It currently has over 90,000 clients u
the online broking. Edelweiss has also completed the acquisition of Anagram Capital Limit
July 10. This adds arounds 220,000 clients, over 1300 sub-brokers, 138 own offices an
franchise led offices to Edelweiss group. The acquisition is in sync with the existing R
Strategy of the group with minimal overlap. Distribution business focuses on giving advic
analyzing the best financial product options available in the market. It involves the distrib
of the full range of third party financial products and services including IPO syndication fo
retail customer. For the calendar year as well as 9 months ended 31st December 2010 Edelw
is ranked # 1 in HNI category and # 3 in Retail category by amount mobilized in IPOs. I
also ranked # 1 in both HNI and Retail categories in the recent IPO of MOIL Ltd by am procured. You're Reading a Preview Unlock full access with a free trial. Wealth Advisory & Investment Services:-
The Primary focus is on understanding each client's profile including life style, Download With Free Trial appetite, growth expectations, current financial position and income requirements to c
comprehensive and tailored investment strategies. The broad range of offerings includes a
multi-asset class allocation advisory to Structured Products, Portfolio Management, M
Master your semester with Scribd Funds, Insurance, Derivatives Strategies, Direct Equity,Read Private Equity, and RealEstate F Free Foron 30this Days Sign up to vote title & The New etc. York Times Useful Not useful Special offer for students: Only $4.99/month.
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current focus of this business is on broad basing the product portfolio and building invest track record.
Financing:-
With a deep knowledge and understanding of capital markets backed by s origination capabilities, the Company
s primary offering in the financing business inc
’
collateralized loan products such as sponsor funding, loans against shares, IPO financing,
against ESOPs and margin funding etc. The sponsors of midto- arge corporate constitute it
clientele. Its prudent financing norms, strong risk management and a conservative marg
safety (typical collateral cover ranges from 2x to 3x) ensures low non – performing l
Edelweiss continues to work on new product offerings around other asset classes. Edelw
Housing Finance Limited has recently commenced the business of Home Loan Finance would help the group diversify the collateral class.
Treasury:-
You're Reading a Preview
Unlock full access a free to trial. The Treasury operations in Edelweiss are with similar that of a Treasury in a Comme
Bank and focus on liquidity management and capital preservation. This business adopts a m Download With Free Trial strategy/multi-book approach to diversify and grow its portfolio while imparting liquidity i
balance sheet. The group follows a disciplined and conservative approach to cash manage
with emphasis on strong risk policies. This has resulted in a low or no correlation betwee
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Corporate Debt Syndication:-
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Growth Initiatives:-
Edelweiss has announced that it is entering into an agreement with Tokio M Holdings, Inc., one of the world
s leading insurance groups headquartered in Japan, to esta
’
a Life Insurance Joint Venture in India subject to regulatory approvals. It has also comp
the acquisition of Anagram Capital and it has also launched home loans business recently. I
has received the RBI approval for setting up an asset reconstruction company. These initia
would lead to long term investment opportunities for the Group in the financial services ind while enlarging its retail footprint.
Highest Short – Term Credit Ratings:Edelweiss Capital Limited and three other group companies enjoy highest short rating as under: (As on 31st December ) 11Reading You're a Preview E
Entity
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ECL Finance Limited
Long Term Debt Program me
ICRA
LAA- pp
(SO)/Stab Short-Term Debt Program me
ICRA
A1+
Long Term Debt Program me
CRISIL
AA-/AAStable
Short-Term Debt Program me
CRISIL
P1+
Edelweiss Commodities Ltd. (formerly ECAL Advisors CRISIL
P1+
Ltd.)
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Edelweiss Strengths:-
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1. Brand: Edelweiss – the brand, today is a strong franchise in the capital markets ba
by a consistent focus on execution and innovation. It constantly emphasizes innov
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2. Edelweiss Core Strategic Approach to business is founded on growth with profita ‟
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approach is based on growth through adjacent markets and through widening the pr
mix in existing businesses. The synergistic diversification ensures three broad stream
revenue, viz. Agency fee & commission, Treasury operations income and Interest in generate a balanced mix of revenues.
4. Balance Sheet: Edelweiss benefits from a strong and liquid balance sheet with a
leverage. Its focus while managing the Balance Sheet is on strong risk managemen
capital preservation. A strong capital base of ` 27.90 billion and adequate profita
year after year allows Edelweiss to constantly invest in new businesses with an ey future growth while scaling up the existing businesses. Edelweiss is also shielded
any adverse asset liability mismatch as its asset-side duration is less than 9 mo
whereas its liabilities have duration of about 120 months. Low leverage on the ba
sheet and highest short term credit ratings allow it ample leeway to lever the ba
sheet further. The flexibility in the cost structure enables it to protect the mar
strong risk management focuses on preservation of capital and the group main Previewoperations across c ycles. adequate liquidity cushion toYou're ensureReading smoothabusiness
withadjust a free trial. is to full be access able to to downturn in markets with inh 5. Edelweiss Business ModelUnlock
cost flexibility and be able to quickly convert growth opportunities into business w Download With Free Trial they reappear. Our business growth perspective is aligned to the medium term of 3 years. 6. Board level Commitment: A board comprising of three independent and one
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8. Employee Ownership: Edelweiss has a widely distributed employee ownership and
among the pioneers in the financial services industry in instituting an employee
option scheme. It now has one of the largest ESOP pool in the financial services spa
India and over 600 employees are covered through ESOPs. The employees includin management own over 50% of the company.
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Objective To know the profile of the client. Meeting customers and convince them for trading. To know the condition of equity market. To pitch the customers for investment in equity. To do a study of different tools of investment.
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Chapter 6: Research Methodology You're Reading a Preview Unlock full access with a free trial.
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Research Methodology “Research Methodology is the science of methods for conducting research work”
Research methodology is a systematic way, which consists of series of action s necessary to effectively carry out research and the desired sequencing to these steps.
Formulating the objective of the study
Designing the methods of data collection
Selecting the sample plan
Collecting the data
Processing and analyzing the data
Reporting the findings
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Objective of Study
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interested in share trading than other people who have entered in their family life. And
case with government employees is that they are happy with whatever they are ear
and not interested in investing in stock market due to the fear of losing their mo Companies are now concentrating more on middle class families because India’s
population is middle class and they are more concentrating on saving their money, s big opportunity for any broking firm to grab the market.
Data Collection:-
The study was conducted through the use of the primary and secondary data various sources of the data collection are mentioned below:
Primary data:
Through customer survey by means of questionnaire.
Secondary data:
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However some of the portion of the report required Secondary data. So it was coll by calling existing client.
Research Tool Applied:-
The study is conducted through following tools which help to get more importan
sufficient data to understand people‟s psychology and also help to solve the research problem
Research Design:-
A research design is the arrangement of conditions for collection and analysis of the
in a manner that aims to combine relevance to the research purpose with economy in proce
The research design used for this study is of the descriptive type. Descriptive rese
studies are those studies which are concerned with describing the characteristics particular individual or a group Research design is broadly classified into three types as
Exploratory Research DesignYou're Reading a Preview
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Causal Research Design
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to be most effective and most suitable, because in descriptive type of study the main empha
laid down over the existing situations and not over the causes which determine such effects.
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Plan of Analysis:The activity of data analysis should move according to following sub heads:_
Coding: Coding is the process of classifying the information into meaningful catego
(Tabulating and Analyzing data.)
Tabulation: Tabulation comprises sorting of the data into different categories
counting the number of cases that belong to each category.
Analysis: After this steps data got analyzed based on above findings.
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Chapter 7: Data You're Analysis and Interpretatio Reading a Preview Unlock full access with a free trial.
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Data Analysis and Interpretation
Data analysis is the next step after the field survey is over. This portion of the rese
requires a lot of attention and patience, as the project may be distracted from its objectives
easily if the analysis has not been performed with due care and diligence. In this process a
information received is transformed in to some meaningful form of presentation such as tabl charts.
As I took sample size of 100 people. According to their gender, age, sa
professionalism, interest of invest, which firm they would like to invest and further ques asked according to need of research study.
As Sample size 100 out of which 90 are male and 10 are female:You're Reading a Preview Male Female Unlock full access with a free trial.
90
10
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Comment
From the fig no. 1, we can say that more no. of responses are taken from male person be female are not much aware of the stock market.
Following graph shows the age of respondents and the target respondents were only t individuals whose age is above 25 years:>25 yr
25-30 yr
30-40 yr
40-50 yr
<50 yr
10%
20%
25%
30%
15%
You're Reading a Preview Unlock full access with a free trial. > 25 years < 50 years 10% 15%
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40-50 years 30%
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25-30 years 20%
30-40 years 25%
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Following graph shows the occupation of the Respondents:Self Employed
Businessman
Salaried
Professionals
9%
20%
54%
17%
OCCUPATION Self Employed 9%
Businessman 20%
Professionals 17% Salaried 54%
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Graph below shows the annual income of the respondents. Only those respondents
considered whose annual income is above 3 lakh rupees per annum. Even the t
customers for the company were only those individuals whose annual income is abov 300000 >300000Rs.
3-6 lac
6-10lac
<10 lac
7%
56%
35%
3%
ANNUAL INCOME < 1000000 Rs. Rs. 6000003% 100000 0 35%
> 300000 Rs. 7%
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Rs. 300000600000 Download With Free Trial 56%
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Following graph shows the different preferred tools of investment by the individuals. most preferred tool is the Mutual Funds. After the financial crisis and the collapse of
market many investors had lost their money and their confidence is shacked. More
mutual funds are more safer investment instruments in comparison to others and als
rate of return on them is high and even the risk is lower than equities and they
preferred because investing in them exempted from taxation. Mutual funds are followe the bonds which are risk free and also the rate of return is good. Gold
Mutual Funds
Bonds
Insurance
Equity
10%
37%
20%
15%
18%
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PREFERRED TOOL OF INVESTMENT IN Unlock full access with a free trial. CAPITAL MARKET Download With Free Trial Equity 18%
Gold 10%
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retail segment. Earlier it was catering only to the HIGH NET WORTH INDIVIU (HNIs).
Comment
From the fig no. 5, we can say that the most preferred tool is the Mutual Funds. Afte
financial crisis and the collapse of stock market many investors had lost their money and
confidence is shacked. Moreover mutual funds are more safer investment instrumen
comparison to others and also the rate of return on them is high and even the risk is lower
equities and they are preferred because investing in them exempted from taxation. Mutual f are followed by the bonds which are risk free and also the rate of return is good.
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Graph below shows the responses of the individuals for having demat account.
Yes
No
45%
55%
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Graph below shows the responses of the individuals about how much amount they can set aside for investment for a year
>25000
25000-100000
60%
30%
above 100000 10%
>25000 25000-100000
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Graph below shows the responses of the individuals regarding time horizon of investment
Less than 1 year 20%
1 to 3 year
3 to 5 year
50%
30%
Less than one year One to three year Three to five year
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Special offer forFrom students: $4.99/month. theOnly fig no. 8 we can say that people are prefer to invest for the time period of 1 to 3
because of high return with low risk.
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Graph below shows the preferred sectors for investment in equities. IT
8%
Telecom
13%
FMCG
12%
Pharma
10%
Oil
& Real
Gas
Estate
12%
10%
Power
Financi
10%
25%
You're a Preview Preferred Sector toReading invest in Equities DIVERSIFIED Unlock full 0%access with a free trial. IT 8%
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and TELECOM sectors. FMCG sector stocks are the defensive stocks and TELECOM sec one of the fast growing sectors.
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Chapter 8: Conclusions You're Reading a Preview Unlock full access with a free trial.
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Conclusions
The project I have done is about clients profiling and to convince the client for investm
stock market. From this project I come to the conclusion that in order to pitch any client fo investment we have to first do profiling of the client. Proper profiling of the client help
pitch the client in a right manner. From this project I also come to know that timing matters
in pitching any client. Pitching client at the right time help us to get positive responses
positive responses which i have received during this project are mostly from those indivi
who are doing job.From this project I can conclude that EDELWEISS lack brand image i
market. From this project the important fact I have noticed that in order to get business from
client we need to have follow up, means we need to keep continuous interaction with the c
From this project I also come to know that our personal contacts, references help us a l
getting good business. As I have mentioned earlier that EDELWEISS lack brand image, I faced this problem while calling the clients, and also when I went for field work. When I
for filling up questionnaire it was very difficult for me to convince the respondent for pro You're Reading a Preview their personal information like mobile number and email id. It was just because of lack of b
Unlock full access with a free trial. image in the market. Males were more interested towards investing in stock mark
comparison females, because of much awareness of Free stockTrial market. And the most preferable s Download With
of investment in equity was the financial sector,because of their growth rate, growth ra financial sector is 8.5% per year.
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Chapter 9: Limitations You're Reading a Preview Unlock full access with a free trial.
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Limitations
The information regarding the investors is being collected through market survey w there are some discrepancies on the part of the clients who do not deliver the information.
The questionnaire model sometimes does not suit all the clients.
There are changes happening in the industry every time and due to this some o information collected becomes obsolete or irrelevant for the study.
Some of the secondary data collected becomes outdated with the passage of tim overall the information so collected is relevant for the study.
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Chapter 10: Recommendations You're Reading a Preview Unlock full access with a free trial.
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Recommendations
Make the complaint process and complaint redressal process easy, so that there is a s of improvement.
If the customer complaints are handled properly they will again do business wit company.
The company should work on building brand image.
The company needs to go for aggressive advertisement campaign.
Special training about the products of the company to sale team, so that they can inc awareness among the people.
The company should not give focus only to HNI clients but also keep track on reta corporate clients.
Attracting customers is more of a concern for Edelweiss because of lot of competitio
they need to come up with various schemes and plans which will pool in more custo
These plans must be beneficial for the customers which will make them give You're Reading a Preview references, thus increasing customers for Edelweiss which in turn gives the com more revenue.
Unlock full access with a free trial.
Download The company‟s customer service is With very Free poor,Trial as their main focus is attractio
customers. The company prefers only target rather than welfare for employees.
The company‟s stock price once reached to a peak height of Rs.180 per share b
it down towith Rs.33 Scribd per share it shows the company has doing well in pas Master yourpresent semester Read Free Foron 30this Days Sign up to vote title because of recession the FII‟s (Foreign Institutional Investors) pull out lot of money & The New York Times Useful Not useful it Only was $4.99/month. able to sustain its market image. Special offer for students:
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There are many facilities provided by Edelweiss to improve its market value and
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Appendices
QUESTIONNAIRE 1. Personal information. Name Company Mobile no.
2. Where do you prefer to invest? Stock Gold Mutual fund Insurance Bonds
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5. Time horizon for your investment is normally? Less than one year One to three year Three to five year
6. In investment terms you regard yourself as? Conservative Fairly conservative Average risk More risk
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