Business Plan for Telecommunications Sector OSP (LDN, FEP & FTTX)
Prepared By:Sharif Anwar Project Manager OSP (Fiber Optics)
Nawazinda Telecom Technologies, P.O.Box:- 220089, Riyadh:- 1311,Saudi Arabia. Phone:- +966 1 403 1268 Fax:+966 1 402 6618, Cell:+966 506790124 / 564387877 E-Mail:-
[email protected] Web:www.nawazgroups.com
Business Plan
Telecommunications Sector
Table of Contents
1.
Executive Summary .............................................................................................................................. 3
2.
Objectives............................................................................................................................................. 3 2.1
3.
4.
About OSP ............................................................................................................................................ 4 3.1
OSP Standards .............................................................................................................................. 4
3.2
Standards are beneficial because they: ....................................................................................... 5
3.3
Codes, Standards, and Methodology, continued ........................................................................ 5
3.4
About FTTP ................................................................................................................................... 6
The Market: Growth and Opportunities .............................................................................................. 7 4.1
5.
Conclusion .................................................................................................................................... 8
Start-up Cost Summary of Project-01 .................................................................................................. 9 5.1
6.
Keys to Success ............................................................................................................................ 3
Financial Details of CSS Project-01............................................................................................... 9
Start-up Cost Summary for Project 02 ............................................................................................... 14 6.1
Financial Details of BZY Project 02 ............................................................................................. 14
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Business Plan
Telecommunications Sector
1. Executive Summary The telecommunications revolution has arrived in Saudi Arabia: Personal communications and unified messaging systems are at the vanguard of this technological phenomenon. Dating from the 1984 deregulation of local and long distance telephone service, competition has accelerated and sought out every nook and cranny of telecom products and services for both consumers and businesses. From that day only 15 years ago, when consumers were tied to a fixed phone with its fixed phone number, mobile and cellular phones have proliferated to meet the demand for communication anytime, anywhere in the world. Companies that have not foreseen change or kept up--are quickly consigned to the technological and financial graveyard, Iridium being just the latest example. Financial muscle has been displaced by quality and depth of management and speed of execution as the final arbiter in the marketplace.
2. Objectives This business plan prepared is to present the partner and make discussion on project. In particular, discussion of new joint ventures for the partners to start new business in Class Level (Sub Contractor) of Mobily, STC and Zain in Saudi Arabia. This business plan will provide background information and outlines activities for carrying out business tasks. For each activity, specific minimum requirements are provided to ensure the success of the deliverable. Finally, cost estimates are provided for each activity along with a priority level. The primary objectives are:
To become the market leader in OSP services within one year
To become the lowest cost provider and drive an aggressive pricing model through the industry.
To have the best and most responsive customer service by year-end Year 1
To see a positive ROI by January 2012.
2.1 Keys to Success There are keys to success for new business: 1. Marketing must generate sufficient business volume to drive an aggressive pricing model while still achieving planned profitability projections. 2. Equity capital must be secured at a reasonable valuation. 3. Continue to provide quality services at competitive prices. 4. Expand level of services into new regions. Page 3 of 18
Business Plan
Telecommunications Sector 5. Provide turnkey solutions and services.
3. About OSP Telecommunications OSP cabling began with the placement of the first telegraph system, which consisted of wires linking two stations. From this simple beginning, OSP has expanded into a vast global telecommunications infrastructure. The majority of OSP facilities are designed, installed, and maintained by local access providers (APs) serving specific geographic areas. However, OSP facilities located on private properties or in areas not covered by a local AP become the customer’s responsibility. To support the needs of the local APs, many private companies offer OSP design, engineering, and construction services. In some countries, the AP (the provider of the physical connection) is also the service provider (SP [the provider of the desired service]) and can be the same company. BICSI defines OSP as the telecommunications infrastructure that is designed and installed externally to buildings and typically routed into an entrance facility (EF). OSP may include: •
Optical fiber cabling.
•
Balanced twisted-pair cabling.
•
Coaxial cabling.
•
Supporting structures required to link serving facilities to outlying locations and enable voice, data, video, and other low-voltage systems.
3.1 OSP Standards OSP networks may differ because of: •
Topography.
•
Climate.
•
Choice of cabling.
•
Economics.
•
Local code requirements.
•
Network functionality.
•
Current and future types of supported equipment.
•
Customer requirements. Page 4 of 18
Business Plan
Telecommunications Sector
The specifics of telecommunications infrastructure may be unique; however, overall OSP network components and the methods used to complete and maintain installations are relatively standard. Standardizing cabling installations is necessary to ensure successful performance of increasingly complex arrangements.
3.2 Standards are beneficial because they: •
Promote design and installation consistency.
•
Impose conformance to physical and transmission line requirements.
•
Provide a structured telecommunications facility that enables efficient system expansion and other changes.
•
Provide for uniform documentation.
3.3 Codes, Standards, and Methodology, continued While codes address minimum safety requirements, standards are intended to ensure system performance by providing installation requirements and guidelines. In general, standards are established as a basis to compare, measure, or judge: •
Capacity.
•
Quantity.
•
Content.
•
Extent.
•
Value.
•
Quality.
The use of the terms shall and should in standards affects the way the stated tasks are accomplished. These terms are defined as:
•
Shall—A mandatory requirement.
•
Should—A recommendation.
Independent organizations specialize in establishing, certifying, and maintaining these codes and standards. Methodology is the implementation of practices and procedures employed within a particular industry. Installation manuals are examples of methodology
Page 5 of 18
Business Plan
Telecommunications Sector
3.4 About FTTP FTTP stands for Fiber to the Premises which is one type of fiber optic communication delivery in which a optical fiber connection is directly run to the customers' premises. The P (premises) can be business, commercial, institutional and other applications where fiber network connections are distributed to a campus, set of structures, or high density building with a centrally located network operations center. Some other FTTx such as FTTN (fiber to the node), FTTC (fiber to the curb) still depend on copper wires for "last mile" (final connection) to the customers' premises which contrasts with FTTP. FTTP can be further categorized into FTTH (fiber to the home), FTTB (fiber to the building), etc.
FTTB: Fiber To The Building. This is in reference to fiber optic cable, carrying network data, connected all the way from an Internet service provider to a customer's physical building.
FTTD: Fiber To The Desk.. FTTD indicates applications where fiber optic connections are distributed from the central office to individual work stations or computers inside a structure, dwelling, or building.
FTTH: Fiber To The Home. FTTH indicates fiber network connections running from the central office to a residence, or very small multi-unit dwelling.
FTTN: Fiber to the node. FTTN is also called fiber to the neighborhood or fiber to the cabinet (FTTCab). It is a telecommunication architecture based on fiber-optic cables run to a cabinet serving a neighborhood.
FTTC: Fiber To The Curb. This is also called fiber to the kerb (FTTK). It is a telecommunications system based on fiber-optic cables run to a platform that serves several customers. Each of these customers has a connection to this platform via coaxial cable or twisted pair.
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Business Plan
Telecommunications Sector
4. The Market: Growth and Opportunities
The rise of Saudi Arabian telecoms: Unrivalled promise and opportunity in a vibrant market. The story of Saudi Arabia’s phenomenal telecom growth began in 2005 with the liberalization of the sector. The opening of the telecom market helped the economy at large, by not only acting as a key enabler of the economic growth but also attracting relevant foreign investment. The overall impact has been outstanding both from a customer and business perspective – an ever increasing customer base has enjoyed a wide array of innovative products and services, while at the same time telecom players have posted solid financial results benefiting their large Saudi Arabian shareholder base as well. This white paper provides the Delta Partners perspective about the underlying forces and opportunities that are shaping the next wave of growth in the Saudi Arabian telecom market, and how relevant stakeholders (such as companies, government, regulatory bodies, etc.) can act as enablers and benefit from the opportunities. Saudi Arabia is the largest telecom market in the GCC sized at USD 11.6 bln in 2010, with the growth in telecom revenues expected to be about USD 1 bln from 2009 to 2010. Saudi Arabia alone will grow, in absolute terms, more than the rest of the GCC telecom markets put together.
Six key promise pillars are shaping the next wave of growth opportunities In the driver’s seat: A youth-centric and expatriate consumer generation bolstering demand The internet and broadband surge: Unleashing the growth The smart device: An integral lifestyle choice Beyond the basic: Innovation in telecom applications and services Mobile financial services: Banking at your fingertips The connected corporation: Need for sophisticated ICT services Each of the promise pillars has strong implications for the industry stakeholders and they need to act now to seize the relevant opportunities that lie within this market Page 7 of 18
Business Plan
Telecommunications Sector
Saudi Arabia’s population, with around 27 mln people, is the largest in the GCC. The youth and expatriate segments are an influential part of the consumer dynamics, representing a large portion of this base. The youth segment (15-24 years) stands at around 5 mln of the total population, and the expatriate segment is estimated at around 8 mln people (refer Exhibit 2); both segments are by far the largest in size in the GCC.
These segments are crucial drivers for telecom products and services. The youth segment is tech-savvy, adopts new products and services, possesses significant purchasing power and could represent high customer lifetime value for telecom players. The expatriate segment will continue to be an important contributor to the economic growth in Saudi Arabia in the coming years and, as such, possesses relevant disposable income to spend. Telecom products and services that enable contact with families and friends abroad form a large part of the expatriate segment’s demand and represent a significant share of revenue for telecom players.
4.1 Conclusion The Saudi Arabian telecom market due to its vast size and potential is on the radar of most industry stakeholders. In the coming period, the focus needs to be on the creation of an ecosystem that brings together, in a mutually beneficial way, telecom operators, device players, hardware/equipment vendors, software solution providers and content players. The real winners in the Saudi Arabian telecom market will be those who can smartly capitalize on the promise pillars and continuously adapt their chosen strategies to relevant changes in the economic environment, industry context and competitive dynamics. The government can play a vital role in ensuring the creation of Saudi Arabia as a hub for telecom industry innovation and development, both as a mechanism for diversifying the economy and boosting economic growth.
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Business Plan
Telecommunications Sector
5. Start-up Cost Summary of Project-01 Start-up costs, shown below are comprised mostly of initial investment, equipment, material, manpower, marketing and consulting fees. Start-up costs are being financed by the new joint venture. With new joint venture I am seeking for 900,000 in funding in order to implement plan for a telecom business in Saudi Arabia.
5.1 Financial Details of CSS Project-01 Summary of Cost #
Description
Amount
1
Office Manpower Cost
10,000
2 3
Skilled & Non Skilled Manpower Cost
32,500
Transportation Cost
4,500
4 5
Equipment & Tools Cost
160,000
Material Cost
83,000
6 7
Fuel & Maintenance Cost
4,000
Food & Other Cost on Site
6,000
Total Cost 300,000 Operational Cost in 1 Month Operational Cost in 1 Month
300,000
Cost with Risk Management 15 Days Contingency Period or Hidden Expenses 25%
Total Operational Cost in 1 Month
75,000
375,000
Offered Price Offered Price 88 per meter (88*6000)
528,000
Our Operational Cos Per Meter Our Cost Per Meter
50
Our Cost Operational + Risk Our Cost Per Meter
63
Our Profit on Operational Cost Total Profit in 1 Week on Original Cost
228,000
Our Profit on Risk + Operational Total Profit in 1 Week on Original Cost
153,000 Page 9 of 18
Business Plan
Telecommunications Sector Initial Cost for Office, Labor Camp Warehouse & Tools #
1 1.1 1.1.1 1.1.2 1.2 1.2.1 1.2.2 1.2.3 1.2.4 1.2.5 1.2.6 1.2.7 1.2.8 1.2.9 1.3 1.3.1 1.3.2 1.3.3 1.3.4 1.3.5 1.3.6 1.3.7 1.4 1.4.1 1.4.2 1.4.3 1.4.4 1.4.5 1.4.6 1.4.7 1.4.8 1.4.9 1.4.10
Task Name
Unit
Unit Price
Qty
Total
Office Office on Rent A Commercial office on rent Office Cleaning & Misc Furniture & Others Big Office Table Medium Office Table Revolving Chairs Visitors Chair Center Table Visitors Sofa Set Black File Cabinet Center Table Carpets etc. Miscellaneous Items Kitchen Accessories Fridge Stove Tea Set Glass Jug Kitchen Grocery Cleaning Items Miscellaneous Items Electronics Items & Equipment 2 Telephone Lines Telephone Sets Fax Machine Desktop Computers Printer Desktop A3 DSL & Networking Air Conditioners Electric Fittings Office Accessories & Stationary Miscellaneous Items
Months Nos.
2,500 500
6 1
15,000 500
Nos. Nos. Nos. Nos. Nos. Nos. Nos. Nos. Nos.
1,200 800 400 300 300 1,200 500 400 1,000
1 2 3 6 1 1 2 1 1
1,200 1,600 1,200 1,800 300 1,200 1,000 400 1,000
Nos. Nos. Nos. Nos. Nos. Nos. Nos.
500 200 100 50 100 50 100
1 1 1 1 1 1 1
500 200 100 50 100 50 100
Nos. Nos. Nos. Nos. Nos. Nos. Nos. Nos. Nos. Nos.
1,000 100 400 2,000 750 500 700 500 500 500
2 4 1 1 1 1 2 1 1 1
2,000 400 400 2,000 750 500 1,400 500 500 500
Total 35,250 2 2.2 2.3 2.4 2.5
Labor Camp & Store Cost Rent a small compound with At least 3 Rooms Air Conditioners Electrical Fittings Kitchen Items
Month
2,500
6
Nos. Nos. Nos.
700 500 200
3 1 1
15,000 2,100 500 200 Page 10 of 18
Business Plan
Telecommunications Sector 2.6 2.7 2.8 2.9 2.10 1.11
Fridge Water Dispenser Cleaning Items Beds for Labor Bed Accessories for Labor Miscellaneous Items
Nos. Nos. Nos. Nos. Nos. Nos.
500 300 50 100 100 1,000
1 1 1 12 12 1 Sub Total
3 3.1 3.2 3.3 3.4 3.5 3.6
Tools Cost Generator Hand Shovel Gantry Level Scale Tools Box Miscellaneous Items
Nos. Nos. Nos. Nos. Nos. Nos.
3,000 30 30 50 100 500
1 20 20 5 2 1 Sub Total
3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10. 3.11 3.12
500 300 100 1,200 1,200 1,000 22,100 3,000 600 600 250 200 500 5,150
Safety Items Cost Safety Helmets Safety Jackets Safety Warning Tape Safety Tape Safety Cone/Rod Safety Steel Rod Safety Steel Plates Safety Warning Boards Safety Blocks Emergency Light Fire Extinguisher Miscellaneous Items
Nos. Nos. Nos. Nos. Nos. Nos. Nos. Nos. Nos. Nos. Nos. Nos.
10 20 65 65 50 50 10 10 50 200 1,000 1,000
20 20 10 10 50 50 1000 100 20 2 2 1 Sub Total
200 400 650 650 2,500 2,500 10,000 1,000 1,000 400 2,000 1,000 22,300
Total Initial 84,800 Investment
Page 11 of 18
Business Plan
Telecommunications Sector Operational Cost for 6,000 Meter in 1 Month # 1 1.2 1.5
Task Name
Unit
Unit Price
Qty
Total
Month Month
4,000 2,000
2 1
8,000 2,000 10,000
Office Manpower Cost Supervisor Labor Camp Watchman
Sub Total 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7
Skilled & Non Skilled Manpower Cost Trenching Machine Operator JCB (Bachoe Machine) Operator Bobcat (Skid Loader Machine) Operator Dyna Dumper Truck Driver Electrician + Mechanic (Foreman) Labor 10*1800=18,000 Miscellaneous
Month Month Month Month Month Month Month
2,500 2,500 2,500 2,500 2,500 18,000 2,000
1 1 1 1 1 1 1 Sub Total
3 3.2
Transportation Cost Twin CAB for Supervisor & Labor
Month
4,500
1 Sub Total
4 4.1 4.2 4.3 4.4 4.5 4.6 4.7
5.1 5.2
Trenching Machine JCB (Bachoe Machine) Bobcat (Skid Loader Machine) Dyna Dumper Truck Loader for Material & Equipment Milling and Paving (Sub Contract) Miscellaneous Items
Month Month Month Month Week LM Month
18,000 12,000 8,000 7,000 5,000 6,000 2,000
1 1 1 1 1 18 1
6.1 6.2
Concrete 20*65 CM Trench 1 Meter 0.576 CM Miscellaneous Material Items
Nos. Month
6,000 5,000
13 1
7.1 7.2 7.3 7.5 7.6
78,000 5,000 83,000
Fuel & Maintenance Cost Fuel & Maintenance Cost Miscellaneous Items
Month Month
3,000 1,000
1 1 Sub Total
7
18,000 12,000 8,000 7,000 5,000 108,000 2,000 160,000
Material Cost
Sub Total 6
4,500 4,500
Equipment Cost
Sub Total 5
2,500 2,500 2,500 2,500 2,500 18,000 2,000 32,500
3,000 1,000 4,000
Food & Other Cost on Site Food on Site for Labor Water on Site Communication Medical Entertainment for Client Visitors on Site
Month Month Month Month Month
3,500 1,000 500 500 500
1 1 1 1 1 Sub Total
3,500 1,000 500 500 500 6,000
Page 12 of 18
Business Plan
Telecommunications Sector Payment Schedule #
1
2
3
4
5
6
6,000 LM
1st 6,000 Meters
2nd 6,000 Meters
3rd 6,000 Meters
4th 6,000 Meters
5th 6,000 Meters
6th 6,000 Meters
Descriptio n
1st Month
Expenses
300,000
Investment
375,000
2nd Month
3rd Month
4th Month
Total Invoice
528,000
Profit
228,000
Expenses
300,000
Investment
375,000
5th Month
Total Invoice
58,000
Profit
228,000
Expenses
300,000
Investment
375,000
6th Month
Total Invoice
58,000
Profit
228,000
Expenses
300,000
Investment
375,000
7th Month
Total Invoice
58,000
Profit
228,000
Expenses
300,000
Investment
375,000
8th Month
Total Invoice
58,000
Profit
228,000
Expenses
300,000
Investment
375,000
9th Month
Total Invoice
58,000
Profit
228,000
Page 13 of 18
Business Plan
Telecommunications Sector
6. Start-up Cost Summary for Project 02 Start-up costs, shown below are comprised mostly of initial investment, equipment, material, manpower, marketing and consulting fees. Start-up costs are being financed by the new joint venture. With new joint venture I am seeking for 100,000 in funding in order to implement plan for a telecom business in Saudi Arabia.
6.1 Financial Details of BZY Project 02 Summary of Cost #
Description
Amount
1
Office Manpower Cost
10,000
2 3
Skilled & Non Skilled Manpower Cost
32,500
Transportation Cost
4,500
4 5
Equipment & Tools Cost
160,000
Material Cost
83,000
6 7
Fuel & Maintenance Cost
4,000
Food & Other Cost on Site
6,000
Total Cost 300,000 Operational Cost in 1 Month Operational Cost in 1 Month
300,000
Cost with Risk Management 15 Days Contingency Period or Hidden Expenses 25%
Total Operational Cost in 1 Month
75,000
375,000
Offered Price Offered Price 97 per meter (97*6000=582,000)
582,000
Our Operational Cos Per Meter Our Cost Per Meter
50
Our Cost Operational + Risk Our Cost Per Meter
63
Our Profit on Operational Cost Total Profit in 1 Week on Original Cos
282,000
Our Profit on Risk + Operational Total Profit in 1 Week on Original Cos
207,000
Page 14 of 18
Business Plan
Telecommunications Sector Mode of Payment # 1
Description
Amount
Total Operational Cost 40% Advance 10% on Site Closing 50% on PAT after 4 Weeks Total Invoice
2 3 4 5
Required Amount # 1 2 3 4
300,000 232,800 58,200 291,000 582,000
Description
Amount
Total Initial Cost Total Operational Cost 40% Advance Remaining Required Amount To Complete Work
27,450 300,000 232,800 67,200
Initial Cost for Office, Labor Camp Warehouse & Tools # 3 3.1 3.2 3.3 3.4 3.5 3.6
3 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10. 3.11 3.12
Task Name
Unit
Unit Price
Qty
Total
1 20 20 5 2 1
3,000 600 600 250 200 500
Sub Total
5,150
Tools Cost Generator Hand Shovel Gantry Level Scale Tools Box Miscellaneous Items
Nos. Nos. Nos. Nos. Nos. Nos.
3,000 30 30 50 100 500
Safety Items Cost Safety Helmets Safety Jackets Safety Warning Tape Safety Tape Safety Cone/Rod Safety Steel Rod Safety Steel Plates Safety Warning Boards Safety Blocks Emergency Light Fire Extinguisher Miscellaneous Items
Nos. Nos. Nos. Nos. Nos. Nos. Nos. Nos. Nos. Nos. Nos. Nos.
10 20 65 65 50 50 10 10 50 200 1,000 1,000
20 20 10 10 50 50 1000 100 20 2 2 1 Sub Total
200 400 650 650 2,500 2,500 10,000 1,000 1,000 400 2,000 1,000 22,300
Total Initial Investment 27,450 Page 15 of 18
Business Plan
Telecommunications Sector
Operational Cost for 6,000 Meter in 1 Month # 1 1.2
2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 3 3.2 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5 5.1 5.2
Task Name
Unit
Unit Price
Qty
Total
Month
5,000
2
10,000
Sub Total
10,000
Office Manpower Cost Supervisor
Skilled & Non Skilled Manpower Cost Trenching Machine Operator JCB (Bachoe Machine) Operator Bobcat (Skid Loader Machine) Operator Dyna Dumper Truck Driver Electrician + Mechanic (Foreman) Labor 10 Miscellaneous
Month Month Month Month Month Month Month
2,500 2,500 2,500 2,500 2,500 18,000 2,000
1 1 1 1 1 1 1 Sub Total
2,500 2,500 2,500 2,500 2,500 18,000 2,000 32,500
1
4,500
Sub Total
4,500
Transportation Cost Twin CAB for Supervisor & Labor
Month
4,500
Equipment Cost Trenching Machine JCB (Bachoe Machine) Bobcat (Skid Loader Machine) Dyna Dumper Truck Loader for Material & Equipment Milling and Paving (Sub Contract) Miscellaneous Items
Month Month Month Month Month LM Nos.
18,000 12,000 8,000 7,000 5,000 6,000 2,000
Nos. Nos.
6,000 5,000
1 1 1 1 1 18 1
18,000 12,000 8,000 7,000 5,000 108,000 2,000 Sub Total 160,000
Material Cost Concrete 20 * 65 CM Miscellaneous Material Items
13 1 Sub Total
6 6.1 6.2
Fuel & Maintenance Cost Fuel & Maintenance Cost Miscellaneous Items
Month Month
3,000 1,000
1 1 Sub Total
7 7.1 7.2 7.3 7.4 7.6
78,000 5,000 83,000 3,000 1,000 4,000
Food & Cost on Site Food on Site for Labor Water on Site Communication Medical Entertainment for Client Visitors on Site
Month Month Month Month Month
3,500 1,000 500 500 500
1 1 1 1 1 Sub Total
3,500 1,000 500 500 500 6,000 Page 16 of 18
Business Plan
Telecommunications Sector Payment Schedule #
6,000 LM
1
6,000 Meters
2
6,000 Meters
3
6,000 Meters
4
6,000 Meters
5
6,000 Meters
5
6,000 Meters
5
6,000 Meters
Description
1st Month
Expenses
300,000
Investment 40% Advance 10% Payment 50% Payment Total Invoice Profit Expenses Investment 40% Advance 10% Payment 50% Payment Total Invoice Profit Expenses Investment 40% Advance 10% Payment 50% Payment Total Invoice Profit Expenses Investment 40% Advance 10% Payment 50% Payment Profit Expenses Investment 40% Advance 10% Payment 50% Payment Profit Expenses Investment 40% Advance 10% Payment 50% Payment Profit Expenses Investment 40% Advance 10% Payment 50% Payment Profit
67,200 232,800
2nd Month
3rd Month
4th Month
5th Month
6th Month
7th Month
8th Month
58,200 291,000 582,000 282,000 300,000 67,200 232,800 58,200 291,000 582,000 282,000 300,000 67,200 232,800 58,200 291,000 582,000 282,000 300,000 67,200 232,800 58,200 291,000 282,000 300,000 67,200 232,800 58,200 291,000 282,000 300,000 67,200 232,800 58,200 291,000 282,000 300,000 67,200 232,800 58,200 291,000 282,000
Page 17 of 18
