Feasibility

POLYTECHNIC UNIVERSITY OF THE PHILIPPINES Mabini Campus, Sta. Mesa

FEASIBILITY STUDY: PRINTING PRESS

Prof. Marianito Dimaandal Charisse Gonzaga (HRDM 3-6N)

Contents : I. Project Summary 1. Brief Description of the project 2. Summary of the findings and conclusions II. TIMETABLE AND STATUS 1. Actual or target dates of period III. MANAGEMENT ASPECTS 1. Management during the pre-operating period a. Project Originators b. Project promoters/managers d. Personnel/Work Force 2. Management during the operating period a. Form of Business b. Internal organization 1. Function of each unit 2. Organizational chart c. Owners d. Management Personnel 1. Duties 2. Requirements

3. Recruitments 4. Compensation e. Personnel/Work Force 1. Skilled required 2. Number of required for each skill IV. MARKETING ASPECTS 1. Demand 2. Supply 3. Pricing 4. Marketing Programs 5. Projected sales quantity V. TECHNICAL ASPECTS 1. Products specification a. Products to be produced 2. Product process a. Detailed Flow Chart b. Requirements for the processes 3. Production capacity and production schedule 4. Physical Facilities a. Location

1. Description of the Location; location map b. Area and Layout 1. Description of the Area 2. Proposed layout – plans and drawings of structure c. Other facilities 1. Major machinery and equipment requirements d. Production in-puts 1. Materials 2. Labor e. Utilities VI. FINANCING 1. Sources selected or proposed for short-term financing, longterm financing and suppliers credit and their respective users. VIII. FINANCING ASPECTS 1. Major assumptions used 2. Financial estimated 3. Financial analysis IX. SOCIAL DESIRABILITY OF THE PROJECT 1. Government revenue 2. Consumers 3. Employee

PROJECT SUMMARY

Brief Description of the project A printing press is a device for evenly printing ink onto a print medium (substrate) such as paper or cloth. Printing Press is a capital oriented venture. The importance of printing and graphic arts sector are often under-estimated. Print media nowadays is the trend because of its effective advertising, promotion and communication used by other business. Due to stability in economy in last few years, there has been a positive trend in all major business sectors of the country.

REGISTERED NAME OF THE ENTERPRISE:

STAR PRINTING PRESS Star Printing Press proposed location is at Elliptical Road corner Commonwealth Avenue. The site is very accessible to our target market, students,

workers

of

different

establishments

and

employees

of

government offices and because it resides beside the national road, people from different places can access the business as well.

SUMMARY AND FINDINGS Print media is one of the most effective and economical mediums of communication and promotion and is used by all major businesses. Its significance in day to day business promotion and marketing cannot be ignored.

In

today’s

competitive

environment,

businesses

require

appropriate marketing & promotional tools to build product recognition in the market. From brochures to packaging all are means of effective sales promotion tools and require services of printing press. The basic aim of this proposal is to provide basic information in setting up a Printing Press Business. All the material included in this document is based on data/information gathered from various sources and is based on certain assumptions.

PROJECT TIMETABLE AND STATUS

TIME TABLE AND STATUS The time table shows the activities within the certain period of time, from the allocation or preparation to the star of the business. From February to May are the better months for the preparation, before the school year starts. DESCRIPTION

DATES

Planning Design Research Ownership Formation

DECEMBER

Source of fund Acquisition of Proposed Business Location Registration and acquisition of licenses and permits

JANUARY – MARCH

Selection of Supplies Building Construction Purchasing of Facilities & Equipment Installation Recruitment & Selection of employees

APRIL

Orientation and Training Start of Normal Operation

MAY

MANAGEMENT ASPECTS

MANAGEMENT ASPECTS

Partnership is the form of ownership which is project will materialize. The business will be owned and managed by five persons. There will be hiring, and training of the owners to make the progress of the business smooth, and the management to be easier.

Management studies consist of the following: a. Form of Business b. Internal organization 1. Function of each unit 2. Organizational chart c. Owners d. Management Personnel 1. Duties 2. Requirements 3. Recruitments 4. Compensation e. Personnel/Work Force 1. Skilled required 2. Number of required for each skill

MANAGEMENT DURING THE PRE-OPERATING PERIOD

During this period we did initiate my plan brainstorming. It is important that we identify what business we going to put up-on how much we know about the product and the product line, how profitable it is, what business will fit for our available capital, etc. After we came up with a kind of business to put up, we planned for the best location, for it is of utmost importance in any kind of business. In the form of ownership, we will be registered at SEC, DTI, BIR, SSS and the Local Government of Quezon City as a limited partnership where the liability to third person is limited only to extent of his capital contribution to the partnership.

After

the

thorough and careful planning and selecting the

best

alternatives, next is obtaining the needed licenses and permits for legal purposes in order to legalize the proposed business. Followed by this is the careful planning of the layout to be renovated in the site. Once the clear design and layout is agreed upon, the complete renovation of the site takes place. This will be done in time through the help of the construction company, until the building is ready to be occupied. Next is the completion of needed machineries, equipments, furniture & fixtures. Remaining components needed in our business establishment such as raw materials and others should also be completed as soon.

Lastly within this period is to make sure that everything is settled, and that each of these resources are in their right place and right time, ready to operate.

PROJECT ORIGINATORS:  Designer (Owners)  Foreman  Construction Worker PROJECT PROMOTER/MANAGER:  General Manager  Human Resource Manager

MANAGEMENT DURING THE OPERATING PERIOD

ORGANIZATIONAL CHART PARTNERSHIP EXECUTIVE BOARD

EXECUTIVE DIRECTOR

GENERAL MANAGER

HUMAN RESOURCE MANAGER

SUPERVISOR

GRAPHIC DESIGNER

OFFSETPRINTING PERSONNEL

PRINTING OPERATOR

DUTIES AND WORKING HOURS:

POSITION

DUTIES

governing the organization by establishing broad policies and objectives; selecting, appointing, supporting and reviewing the performance of the chief executive; ensuring the Board of Director availability of adequate financial resources; approving annual budgets; accounting to the stakeholders for the organization's performance; setting the salaries and compensation of company management. Create designs, concepts, and sample layouts Graphic Designer based on knowledge of layout principles

WORKING HOURS

COMPENSATION

8 hours (9am6:30pm)

8 hours (9am6:30pm)

500.00 (Contribution Benefits: SSS, Pag-ibig, PhilHealth)

Printing Press Operator

Offset Printing Operator

and esthetic design concepts. Determine size and arrangement of illustrative material and copy, and select style and size of type. Review final layouts and suggest improvements as needed. Review job orders to determine production time, color sequence, quantities required and other paper and ink specifications, load paper, install and adjust plates, load and mix ink colors. Monitor quality consistency during production runs and make adjustments as necessary. Sets ups, adjusts, and operates offset printing presses to print various printed materials. Develops and maintains the correct pressure and registration between the plates and ink in order to obtain a clean, clear impression of

8 hours (9am6:30pm)


8 hours (9am6:30pm)


the material being printed. Supervise and coordinate the activities of production and operating workers, such as inspectors, Supervisor precision workers, machine setters and operators, assemblers, fabricators, and plant and system operators. The General Manager is responsible for the overall attainment of sales targets, budgets and net income objectives. He comes up with General Manager plans and programs. Obtains profit contribution by managing staff; establishing and accomplishing business objectives. Responsible for employment Human Resource (including external Manager recruiting and internal reassignment).

8 hours (9am6:30pm)


8 hours (9am6:30pm)


8 hours (9am6:30pm)


BOARD OF DIRECTORS NAME OF THE PARTNERS

ACQUIRED FROM

AMOUNT

CHARISSE GONZAGA

PERSONAL FUND

1,500,000

CHRIS TOMLIN

PERSONAL FUND

1,500,000

JARED ANDERSON

PERSONAL FUND

1,500,000

Other Personnel Description

Requirements

Working Hours

Compensation (benefits)

Candidate must possess at least a High School Diploma, Vocational Diploma / Short Course Certificate, Bachelor's/College Receptionists

Degree , any field. Must have self

Minimum (SSS, 8

Pag-ibig, & PhilHealth

confidence in their abilities, motivated & have desire to work in a fast paced environment w/ an emphasis on customer service

Security Guard

Minimum (SSS, Pagibig, & PhilHealth

Minimum (SSS, 8


At least High school

Minimum (SSS,

graduate Maintenance

20-35 yrs. Old,

8

Hard working


JOB REQUIREMENTS

GENERAL MANAGER  Candidate must possess at least a Bachelor's/College Degree.  At least 1 year(s) of working experience is required for this position.  Male, 21 - 45 years old.  1 Full-Time position(s) available

HUMAN RESOURCE MANAGER  Candidate must possess at least a Bachelor’s/College Degree, Human Resource Management or equivalent.  At least 1 year(s) of working experience in the related field is required for this position.  21-45 years old  1 Full-Time position available.

GRAPHIC DESIGNER



Candidate must possess at least a Bachelor's/College Degree in Art/Design/Creative Multimedia, Advertising/Media or equivalent.



At least 1 year(s) of working experience in the related field is required for this position.



Not younger than 21 years old



Must be hardworking, honest and responsible.



With good communication skills.



2 Full-time position.

PRINTING PRESS OPERATOR 

Candidate must possess at least a Vocational Diploma / Short Course Certificate, any field.






Must have knowledge in handling printing press machine.



Applicants must be willing to work in Quezon City.



Male, not more than 30 yrs old.



3 Full-time positions.

OFFSET PRINTING OPERATOR 

Candidate must possess at least a Vocational Diploma / Short Course Certificate,






Male, 25 - 45 years old









3 Full-Time position(s) available.

SUPERVISOR 

Candidate must possess at least a Bachelor's/College Degree ,






Applicants must be willing to work in Manila.



Male, 23 -45 years old









1 Full-Time position available.

RECRUITMENT

Recruitment is the search for potential applicants for actual and anticipated vacant positions in the organization. It is a process of linking the sources of labor and the organization which is the specific labor market. Before we recruit applicants, we make sure that they qualify our requirements and standards, for them to be able to serve the customers well.

STEP 1 The manager that needs a particular worker fills out a requisition form stating the vacant position, qualifications of the person needed, his duties and responsibilities, the starting date of work and the justification for such requisition. If a job analysis which contains the job description and job specification is already available, the work of the requisitioner who merely copies the corresponding job code number on the form is simplified.

STEP 2 The general manager takes action on the request. If approved, the form goes to the Human Resource Department. If disapproved of if there is a need for clarification of certain points, a request for a discussion with the requisitioner is made. Final action taken only after the discussion.

STEP 3 The Human Resource Manager looks into the application file to see if there is any job applicant who qualifies for the position.

STEP 4 If any, the job application is notified of the opening and is requested to come for more screening.

STEP 5 If none, the recruitment process starts using the source of applicants adopted by the establishment in recruiting

After enough applicants are recruited for a particular position, screening begins.

The initial phase consists of the use of the information sheet provided by the company and the resume of the applicant which is also called biodata or curriculum vitae. During the first reception of the applicant, the interviewer takes note of the former’s physical appearance, fitness, voice and speech. His academic and professional qualifications, if any and personal data are noted carefully during the preliminary interview

An investigation of the applicants previous history is conducted by asking his references and by getting clearances from some government agencies like police or NBI.

The final phase consists of interviews with the HR Manager. A thorough physical examination is conducted towards the end of the entire process.

COMPENSATION Employees will be compensated on the number of hours they have worked, given every 15th and 30th day of the month. Salaries based on the job they do and the longer the hour they work, the higher the compensation they can get. The starting rates will be minimum rate, and after 6 months there is a provision for increases.

Basic Rate x 125% = Overtime Pay

WORK SCHEDULES FROM : Monday to Saturday Operating Hours

9 am

Closing Hours

6:30 pm

With 1 hour break on 12 noon and 30 minutes coffee on the afternoon anytime.

PERSONNEL TRAINING

Employees will receive proper orientation and training according to their job’s nature. They should be able to specialized in their field of work, and job rotation will not be practiced. They will be introduced to the procedures they will use in performing their job.

Marketing ASPECTS

MARKETING ASPECTS

The market study is considered as the lifeblood of all project feasibility study. While profitability is generally the focal point of a project study, the question of the demand is the most basic issue. Obviously, there can be no discussion of profitability or to other aspects of the feasibility study if there is no demand. It is therefore, imperative that the market study be given the first consideration.

DEMAND ANALYSIS An analysis of the demand is part of the important task of identifying the needs of consumers and determining whether they are willing and have the capability to pay for the products a business is contemplating to provide. To be able to know the consumer’s attitude towards printing press product, we conducted a survey that would give us ideas regarding consumer’s taste, wants, needs, frequency of buying, the buying power, etc.

HISTORICAL DEMAND OF NEWSPAPER AND MAGAZINE FOR THE LAST 3 YEARS Description Daily Monthly Yearly

2009

2010

2011

18,670

25,050

44,673

578,770

776,550

1,384,863

6,945,240

9,318,660

16,618,356

Yc = initial value Yn = final value N = Number of years

HISTORICAL DEMAND OF OTHER PRODUCTS FOR THE PAST 3 YRS (BOX and PAMPHLET): Description

2009

2010

2011

Daily

33,500

56,780

69,920

Monthly

1,038,500

1,760,180

2,167,520

Yearly

12,462,000

21,122,160

26,010,240

The project demand for the Newspaper & Magazine is shown on the next table using arithmetic straight line as the method of projection since the demand for newspaper & magazine is constantly increasing, based on the historical demand for the last 3 years.

Projected Demand of the Products for the next 10 yrs : Year

Newspaper and Magazine

Box and Pamphlet

2012

21,454,914

39,558,480

2013

26,291,472

53,106,720

2014

31,128,030

66,654,960

2015

35,964,588

80,203,200

2016

40,801,146

93,751,400

2017

45,637,704

107,299,680

2018

50,474,262

120,847,920

2019

55,310820

134,396,160

2020

60,147,378

147,944,400

2021

64,983,936

161,492,640

SURVEY ANALYSIS To forecast the demand, we have to consider the location, price, population, classes of people and competitors. Through the survey, we have found out that. 1. 45% of the respondents read newspaper, 28% read a magazine, 14% used a box for packaging, and 11% used a pamphlet, while 2% of the respondents do not used it all. 2. The most number of respondents answered that they usually read newspaper everyday. 3. Most of the respondents prefer to read newspaper on morning.

SUPPLY The supply depends on the customers, because it is a Printing Press we are just accepting orders. The demand depends on how many will the customer order. We expected 32% of sales every year.

DEMAND AND SUPPLY It is now essential to combine the findings on the demand-supply situations. The analysis may be conducted in the following manner: 1. Compare the demand and supply trends. 2. Determine the amount of demand unsatisfied. If the demand appears to be fairly satisfied by supply, it is important to consider either both of the following : a. Whether the factors affecting the market may disrupt the equilibrium so as to cause demand to grow faster than supply. b. Whether the quality of service is such that it may create additional demand or redirect part of existing demand in its favor. 3. Determine the share of the market by establishing the proposed service volume against the total market size.

LIST OF POPULATION IN QUEZON CITY AND CITIES AROUND IT : CITY/

POPULATION AS OF

NUMBER OF

MUNICIPALITY

2012

BARANGAYS

City of Manila

1,652,171

897

Quezon City

2,761,720

142

San Juan

121,430

21

Marikina

424,150

16

Caloocan

1,489,040

Valenzuela

575,356

188 32

PRICING BOXES 4 4 4 4 4 4 4 4 4 4 4 5 5 6 6 6 6 6 6 6 6 6

x x x x x x x x x x x x x x x x x x x x x x

4 4 4 4 4 4 4 4 4 4 4 5 5 6 6 6 6 6 6 6 6 6

x x x x x x x x x x x x x x x x x x x x x x

12‖ 18‖ 20‖ 24‖ 28‖ 30‖ 36‖ 12‖ 48‖ 60‖ 72‖ 10‖ 36‖ 12‖ 18‖ 24‖ 36‖ 38‖ 40‖ 48‖ 60‖ 72‖

SIZES Corrugated Corrugated Corrugated Corrugated Corrugated Corrugated Corrugated Corrugated Corrugated Corrugated Corrugated Corrugated Corrugated Corrugated Corrugated Corrugated Corrugated Corrugated Corrugated Corrugated Corrugated Corrugated

Boxes Boxes Boxes Boxes Box Boxes Boxes Boxes Boxes Boxes Boxes Boxes Boxes Boxes Boxes Boxes Boxes Boxes Boxes Boxes Boxes Boxes

QTY PER BUNDLE 25 25 25 25 25 25 25 25 25 25 15 25 25 25 25 25 25 25 25 10 10 15

PRICE 17 19 22 26.50 30 31.5 34 36 40 52.5 72 14 36 16 22.50 34.50 40 44 47 61 84 92.50

7 x 7 x 12‖ Corrugated Boxes 8 x 8 x 12‖ Corrugated Boxes 8 x 8 x 14‖ Corrugated Boxes 8 x 8 x 16‖ Corrugated Boxes 8 x 8 x 18‖ Corrugated Boxes 8 x 8 x 24‖ Corrugated Boxes 8 x 8 x 36‖ Corrugated Boxes 8 x 8 x 48‖ Corrugated Boxes 10 x 10 x 24‖ Corrugated Boxes 10 x 10 x 36‖ Corrugated Boxes 10 x 10 x 38‖ Corrugated Boxes 10 x 10 x 40‖ Corrugated Boxes 10 x 10 x 48‖ Corrugated Boxes

25 25 25 25 25 25 25 25 25 25 25 25 25

18 18 20 22 23 29 50 73.50 38 50 52 56 63

PRICE Newspaper (430 mm × 280 mm)

0.25/page

Magazine (8.5‖ x 11‖)

1/page

Pamphlets

(A4)

.75/page

Pamphlets

(A5)

.85/page

MAKERTING PROMOTION In order for us to promote our business, we have to conduct an effective way of introducing ourselves to the market. We are going to advertise, give free goods which displays our product name and put up a website and promote there at the same time. Advertisement can be done through leaflets, posters, stickers, and attractive banners which will contain our latest offers and promos. It will also be a huge help to catch the attention of the people. In giving free goods, we know that we can have their loyalty and aside from that, we increases our customers through the experience of others. They could access our store from anywhere through our website, where we could

show them our products, prices, job openings, and other things they wanted to know about STAR Printing Press. Through this site, we could also process orders and obtain feedbacks like comments or suggestions from our customers.

TECHNICAL ASPECTS

PRODUCT SPECIFICATION

PRODUCT

DESCRIPTION A newspaper is a scheduled publication containing news of current

Newspaper

events, informative articles, diverse features, editorials, and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. A Magazine are publications that are printed with ink

Magazine

on paper, generally published on a regular schedule and contain a variety of content. A pamphlet is an unbound booklet (that is, without a hard cover or binding). It may consist of a single sheet of paper that is printed on both sides and folded

Pamphlet

in half, in thirds, or in fourths (called a leaflet), or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book. Box describes a variety of containers and receptacles for permanent use as storage, or for temporary use often for transporting contents. A corrugated box is a very common shipping container. When no specific

Box

shape is described, a box of rectangular cross-section with all sides flat may be expected, but a box may have

a

horizontal cross

elongated, round or

oval;

section that sloped

surfaces, or non-vertical sides.

or

is square, domed

top

PRODUCTION PROCESS Getting Order

Conceiving Idea

Sketching

Approval of Sample

Image Setting

Plate Making

Ink & Water

Press Run

Ink & Water

Binding

Packing

Delivery

Paper

The Design/Creative Stage

In the Design Stage the designer prepares the design of the product taking into account the overall look and feel of the paper. Text to be printed is typed and graphics to be shown are created. Designing of graphics is of two types, halftone and line art. Halftone is the reproduction of continuous-tone artwork (such as a photograph) through the application of a screen that converts the image into dots of various sizes. Line art is the art that is made up of continuous lines such as pen & ink drawings or typefaces. There is no tonal difference from one area to another. After designing the designer sets page layout and the design is sent to the pre-press department. The Prepress Stage In the Pre-press Stage the artwork is taken from its delivered state (either reflective art or digital file) all the way to the press plates. In prepress stage: 1. The artwork is transformed to negative film either by imaging a digital file through an image setter, or by shooting reflective artwork with a copy camera. 2. The pages are stripped together into a flat9 that reflects how the pages will be printed on the press sheet. 3. The flat is burned onto a metal plate.

After the flat is burned onto the plate, the plate washed in the developing chemical. This developed plate is wrapped around the press cylinder. For the purpose of this feasibility, this process will be outsourced because of the high capital cost of machinery and equipment used in the process and the infrequent use of machinery.

The Printing Stage The Printing Stage covers the transfer of an image to paper. Offset lithography is based upon the principle: ―The ink and water do not mix.‖

The paper is fed through the press from a pile of paper already cut to the size of the machine. Offset printing presses print at a high speed. When a printing plate is made, the printing image is rendered ink-receptive and water repellent, while the non-printing areas are rendered water receptive and ink-repellent. The ink is distributed to the plates through a series of rollers. On the press, the plates are dampened, first by water rollers, and then ink rollers. The rollers distribute the ink from the ink fountain onto the plates. The image area of the plates picks up ink from the ink rollers. The water rollers keep the ink off of the non image areas of the plate. Each plate then transfers its image to a rubber blanket that in turn transfers the image to paper. The plate itself does not actually touch the paper. All of this occurs at a high speed. During the process the machine man checks the blending of inks to maintain the color control. Print quality is checked frequently by the press operator.

The Bindery Stage The Bindery Stage is when any trimming, folding, perforating, collating, stitching, or gluing is performed as required. Mostly, Printing Press performs the trimming and folding in-house, and works closely with an outside bindery on the collating, stitching and gluing. A typical job such as an 8.5 x 11 newsletter may include: 1 A post press cut 2 A half fold 3 A double parallel fold For the purpose of this feasibility, this process will be outsourced because the process is labor intensive and to perform the process in-house the business requires steady orders of binding.

Technology/Process Options Following different technology/process options are available for printing: 1. Offset Lithography 2. Web Printing 3. Letter Press 4. Flexo 5. Gravure 6. Screen Printing 7. Waterless Lithography 8. Digital Printing

Off Set Lithography The basic principle of offset printing—the dominant printing process—is simple: ink and water don't mix. Early lithographers etched images onto flat stone. These images would accept ink, while the porous stone accepted water. When ink was applied, it stayed on the greasy image area and avoided the rest of the stone. Modern lithography uses the same concept but adds one important element. In modern presses, the image is transferred from the printing plate to a rubber blanket and then to the paper. This process is called offset printing. Although there are many different kinds, sizes and qualities of offset presses, the basic configuration remains the same. When the printing plate is exposed, an ink-receptive coating is activated at the image area. On the press, water rollers dampen the plate, first, then by ink rollers. Ink adheres to the image area and water to the non-image area. As the cylinders rotate, the image is transferred to the blanket. Paper passes between the blanket cylinder and the image is transferred to the paper. The major types of offset presses are sheet fed and web. In a sheet fed press, cut paper is delivered into the machine. In a web press, paper comes on a large roll and is cut after printing.

Web Printing Web printing is offset lithography printing on large continuous rolls of paper known as webs. Expensive at shorter runs, it is most commonly

used for the production of newspapers, magazines and catalogues due to its speed and economy at runs over 250,000 per hour. Letter Press Formerly the standard printing process, letterpress is now largely used for specialty work such as fine art prints, books and posters. In the process, the image area is actually raised above the rest of the plate, so the image makes a physical impression on the paper. Modern letterpress uses a photo-etching technique to remove the non-image area from the plate.

Flexo Modern flexography, often called flexo, is a versatile process that uses photo-etched plates. The non-image areas on these plates are etched away, leaving only the printing surface that carries the ink directly to the printing material (referred to as the substrate). Flexo is best suited for printing on a rolled substrate other than paper such as box boards, foils, plastics, newsprint and more. Common applications for flexo include labels, tabs, corrugated boxes, cartons and newspapers.

Gravure Basically, gravure turns everything in the image into halftone dots. The plate cylinder consists of tiny cells, varying in depth and width, which hold the ink. As the press runs, a blade scrapes excess ink off the surface

of the plate, leaving ink only in cells. As the paper contacts the plate, the ink is transferred, reproducing type, rules, graphics, and photographs as composites of very fine dots. Gravure is used only in very long runs, usually for publications and packaging printing.

Screen-Printing In screen-printing, ink is expressed through a stretched fabric mesh by a squeegee blade to reproduce the original image onto the substrate below. A variety of materials such as paper, plastic, metal, fabric and glass can be screen-printed.

Waterless Lithography Print buyers are hearing more and more about waterless offset as the process becomes more commonly used in the United States. Almost any offset printing press can be converted to run waterless if it is retrofitted with a cooling system that, among other things, helps maintain the ink's temperature.

Newer

presses

are

available

with

the

conventional

dampening system and a cooling system so that they can run waterless. Special plates must be used so that the non-image area still repels the ink.

Digital Printing Unlike traditional (offset) printing presses, digital presses are made to produce short-run (1 to 5000 copies) quick-turnaround, full color jobs.

In traditional printing, your job goes from your desktop to a digital proof, to an image setter (for making film), to another proof, to a plate maker, to the printing press. But in digital printing your job goes from your desktop to a proof to plates to the press - or even directly from desktop to press. Limitations of digital printing include limited paper size and quality of 4color reproduction. In addition, not every printer offers digital printing options. PRODUCTION CAPACITY AND PRODUCTION SCHEDULE

Number of One Unit of Machine

Capacity

shifts per

Number of operating days per

day

year

Daily (per color)

16,000

8

312

Monthly (per color)

64,000

240

312

768,000

2,880

312

Annual (per color)

PHYSICAL FACILITIES LOCATION The plant shall be situated at Corner of Elliptical Road, Commonwealth Avenue. This is the most ideal plant location together with our store because of the following reasons: 1. The access to and availability of raw material sources. 2. The availability of skilled and unskilled labor. 3. Quezon City is the most populated city in Metro Manila 4. It is near in the Quezon City Hall, Police Station and Hospital. 5. For the employees and customers, there is no hassle in transportation because it is the widest lane in Metro Manila. 6. It is near in schools like University of the Philippines, Ateneo de Manila, New Era University, Diliman Preparatory, etc.

ALTERNATIVE LOCATION Alternative location will be on Claro M. Recto, Sampaloc Manila, right beside University of the East. The target market will be students at the University Belt. It will be one of the best spot for this kind of business. Manila is the 2nd highest population in Metro Manila. AREAS AND LAYOUT The plant layout is designed to reduce cost, increase in output and provide convenience and satisfaction to employees as well as to customers.

The management considered the factors such as its closeness to the probable target market’s area and the convenience for employees and customers.

It is located beside the public market so it can be notice by the passerby and motorists.

MACHINERIES AND EQUIPMENTS The machines and equipments used in printing process will be placed logically and properly inside the printing room, so that moving around it would be easy and conflicts in use would be minimized. All equipments and machineries must be checked after every six months cleaning the surface, the interiors if necessary, and oiling as well. All of the machineries are imported because there’s no kind of that machine here in Philippines.

MAJOR EQUIPMENTS A. OFFSET PRINTING     

One Two Two Two One

unit unit unit unit unit

Heidelberg Heidelberg Heidelberg Heidelberg Heidelberg

SM SM SM SM SM

102 – 6 color 102 – 4 color 72 – 4 color 74 – 2 color 52 – 2 color

30,800,000 44,100,000 23,000,000 8,260,000 5,320,000

B. Two unit Cutter Polar 45 computerized

840,000

C. Printing Press Computer to plate

1,050,000

OTHER EQUIPMENTS Centralized Air Conditioner

150,000

Telephone & Internet

2,500

Water Dispenser

9,000

Fire Extinguisher

3,780

Generator

95,000

Sony Component

23,000

Speakers

3,000

Bundy Clock

3,500

Exhaust Fan

2,100

Vacuum Cleaner

3,300

Office Table

17,490

Office Chair

103,563

Computer

750,000

SUPPLIES The proponents have chosen Office Club.Com and Malik Paper Mart as our supplier in raw material needed. Some of our raw materials are imported, because they sell a smaller price.

UTILITIES A. ELECTRICITY

255,436.80

The electricity will be supplied by Meralco B. WATER

29,367.90

The water supply provided by Manila Water Services C. TELEPHONE & INTERNET

2,500.00

Legal aspects

LEGAL ASPECTS

In order for our business to be legally established and operate well, there are government requirements that should be secured and obtained. The following are the common requirements and fees imposed to the partnership:

1. Municipal Permits or Licenses The following papers should be the first to be accomplished in securing the application for business permits and licenses. a.

Certificate of Registration From Bureau of Domestic Trade

b.

Photocopy of the certificate of registration from Securities and

Exchange

Commission,

accomplished

by

the

corresponding Articles of Partnership or Corporation. The business permit made up all other Permits and Licenses needed starting a particular business includes: c.

Mayor’s Permit

d.

Business Tax

e.

Garbage Fee

f.

Sanitary Permit

g.

Signboards/Billboards

h.

Electric Permit

Second is the processing for the application of Mayor’s Permit, the requirement includes: a.

Photocopy of articles of Incorporation of Partnership

b.

Photocopy of Certificates of SEC Registration

c.

Photocopy of DTI Registration

d.

Sanitary Permit secured from the municipal. Health Office

that includes sanitary fee and garbage fee e.

Fire Safety Permit

f.

Building Permit from the City Engineer’s Office

g.

3 copies of business application form

2. Department of Trade and Industry The name of the business should be registered to protect it from being used by other entities of business and wants to get involved in the same kind of business. The applicants are requested to submit: a.

One (1) name of the Partnership

b.

Four (4) alternative names written in order of present

preference c.

Photocopy of SEC Registration

d.

Articles of Incorporation

3. Bureau of Internal Revenue (BIR) Any business should secure a company number and shall register with appropriate Revenue District Office (RDO) which has jurisdiction over the place where the main office is located. The company Tax number is permanent and it is to be used by business firm for several business purposes.

Some legislation that needs to be considered could have direct and indirect bearing on the business. Such things can be summarized as follows:

1.Basic Legal Participation Every business operation in the Philippines is required by law to secure the following: a. Articles of Ownership b. Certificate of SEC 2. Documents necessary for registration a. Tax Identification Number (TIN) b. Business Permit

c. Registration with SEC for partnership and Corporation and registration

with

Bureau

of

Domestic

Trade

for

single

proprietorship. d. Residence Permit e. Articles of Incorporation

4. Securities and Exchange Commission Under this section, the business is required for registration of Partnership and Corporation. The business should submit a photocopy of the Partnership Articles and By-Laws and pay the filing fee of 1/10 of 1% of the authorized capital accompanied by residence certificate a. Article of Incorporation

Php 300.00

b. By-Law

Php 500.00

c. Legal Research fee

(1 & of filing fee)

5. Social Security System In business, every employers and employees are required to be a member of SSS and PhilHealth for their own benefits. It is used in order to secure the rights of both employer and employees if something bad happens. The employers are also obliged to pay half of the amount of their employees’ SSS and/or PhilHealth contributing fees. (it depends on the contract or agreement by which the employer and employee agreed)

Financial aspects

SOURCES OF FINANCING The final scheme for this project would involve initial contribution from the three (3) partners.

The sources of Star Printing Press capital are the following: NAME OF THE PARTNERS

ACQUIRED FROM

AMOUNT

Charisse Gonzaga

Personal Fund

50,000,000

Chris Tomlin

Personal Fund

50,000,000

Jared Anderson

Personal Fund

50,000,000

TOTAL CONTRIBUTION

150,000,000

INCOME STATEMENT – the project’s total revenue, total cost and net income for each presented.

BALANCE SHEET – is consisting of the assets, the corresponding liabilities and capital of the project. The overall feature of the firm’s financial condition as of the end of each year presented. CASH FLOW STATEMENT – the systematic presentation of cash receipts and disbursements of the operation, investment and financial activities of each year are shown.

Social desirability of the product

SPECIFIC CONTRIBUTION OF THE STUDY

The project is contributing the owners through profits that will earn on the said business. The project will also give benefits to the customers by offering one of a kind Printing Press by offering them special different products in one place which surely satisfy their needs and demands.

The business project can contribute to the society through paying taxes to the government. And, these taxes will help to their projects and for the development of schools including facilities, hospitals, health centers, road construction and other government property.

Lastly, by putting up this business we can employ a jobless person. We can help them to be train in this field of business that will enhance their skills.

Feasibility

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