ADVERTISING September 28, 2009
Assignment no. 2
By: M. Zubair Nasir I.D: 07U0680 E-mail:
[email protected] Sec: N Instructor: Irtifa Nasir
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ADVERTISING September 28, 2009
Facets model shows the effectiveness of ads that means the how the market gets attracted and
makes general opinion about them. It consists of six components that are Perception, Cognitive, affective and Emotions, Association, Persuasion and Behavior.
Perception:
The processes by which we receive information through our 5 sense (sensation) & assign meaning to it i.e. exposure, selection and attention, interest and relevance, awareness and recognition.
Example (Appendix: Image no. 4)
This Warid’s ZEM add is one of the best examples to explain the concept of perception. This ad was given on Cavalry Bridge here in Lahore which comes in my way to home from LSE. I was charged highly by Jazz connection and wanted to switch it. Previously I heard about Warid’s Zem but never seen anything of that sort. I was influenced by this ad because of Ahmed butt in it doing a wonderful job of marketing of this brand by making all depth analysis. Zem have many packages like midnight and lowest call rates and happy hour. Thus I went for Zem in no time to get lowest call rates.
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ADVERTISING September 28, 2009 Cognition:
This means how consumers respond to information, learn & understand something. Thus it facilitates in learning various features of a brand.
Example (Appendix: Image no. 1)
This ad makes the concept of cognition looks simpler as it tells the features of luxurious Liana car in more elaborated manner. It offers a very affordable price of Liana i.e. Rs775,000, with all luxurious facilities like power windows , power steering, MP3/tuner/cd player, immobilizer (anti-theft device), central locking/key less entry and also available with factory fitted CNG. Thus I went for it as it’s the best value for the money.
Association:
It means linking a brand with characteristics, qualities & lifestyles that represent its personality.
Example (Appendix: Image no. 3)
The symbol of apple with a bite b ite in it makes brand image attractive. With the invention of apple iPod nano, there has been increase in downloading music and decrease in music cds. It is an ideal device which provides not only music but can hold pictures, videos and movies as well. With its cool design, smooth looks, large screen and high quality headphones has made it brand for itself. Being a fan of music and entertainment iPod has given everything in the p alm of my hands.
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ADVERTISING September 28, 2009 Persuasion:
It means the conscious intent on the part of the source to influence or motivate the receiver of the message to believe or do something.
Example (Appendix: Image no. 1)
Suzuki Liana shows that it is a luxurious. It points out all its features which seems very eyecatching with its price as Rs.775, 000. It was rational decision as it is comparatively affordable than Honda or Toyota. Suzuki may not be a popular for making luxury cars therefore it may make some buyers think twice. In my opinion it is an exceptional with its affordability and luxury. In my case I had low involvement in buying this brand thus it motivated me because it suited all my desires and met my budget.
Emotions:
It Mirrors our feelings about the brand. Example (Appendix: Image no. 2)
Being a big fan of juices I particularly like minute maid pulpy orange. The p ulp adds a very flavor to it. There are no preservatives p reservatives in it thus can be drunk without considering twice. More over, besides its taste it boosts my energy after and during my work out. This juice makes me feel fresh and healthy without worrying about any added sugar. It makes me feel light and drowned in oranges as the advertisement a dvertisement shows.
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ADVERTISING September 28, 2009
Behavior:
A lot of advertising is designed to create action.
Example (Appendix: Image no. 5)
Out of all the in men deodorant the most popular one is undoubtedly the axe deodorant. This is particularly because of the strong message conveyed through there advertisement. From teenagers to middle age men use axe and try there their instinct to attract the opposite sex. There fragrances are very unique and alluring. The message conveyed to the consumer is to make there products as ‘irresistible and tempting’ as it suggests in the dark temptation advertisement. This ad has enabled me to react strongly by buying axe leaving all other brands aside.
Reference: Page 5
ADVERTISING September 28, 2009
All ads were taken from Google search engine
APPENDIX:
Image no. 1
Image no. 2
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ADVERTISING September 28, 2009
Image no. 3
Image no. 4
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ADVERTISING September 28, 2009
Image no. 5
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