LEARNING ACTIVITY 1
Evidencie 1: Summary “Approach to diagnostics of marketing complex of industrial Enterprise”
AUTHOR: Luz Mery Orrego Gómez
Sena virtual
Negociación internacional 2018
KEYWORDS: o Diagnosis of the company's marketing activity o Scientific domestic work. o Run of activity subject status. o Marketing diagnosis the content complex of the company. o Object of sentinel measurem
INTRODUCTION Development of economic systems in relations between Ukraine and competition between its subjects has the decision of tasks, among which the question of diagnosis of marketing activity of the enterprise occupies a special place. Its basic content is an estimate of the state of economic issues under incomplete information conditions for the purpose of exposing problems and directions from the perspective of its decision and also the consequences of the acceptance of the current administrative decisions. There are few scientific works of scientific treatment, dedicated to this problem. Lack of such research does not allow to speak of the presence of the only diagnostic approach of the company's activity. Actuality of this issue is also confirmed by the fact that the determination of the status of the subject of the economic activity depends on the work of the plan package, recommendations and procedures, direction to the improvement of this state or warning of an unfortunate event. .
SUMARY In the article the diagnosis and the convenience of its use. in relation to marketing valuation. as the state of companies. the processes and procedures are the base of commercialization of an industrial product that must fulfill several expectations; to continue advancing, means being able to solve very technical questions on such decisive issues as savings in production costs or the company's occupational safety policy, the emotional component with which the advertising agencies usually work. The singularity is not in the form but in the background; in the capacity we have to convince our potential industrial customers of our service and our products
THE OBJECTIVE IS
Perform a diagnosis of commercial tasks and present an evaluation action plan and follow up for the development of system economy in Ukraine That allows improving the perspective of decision and also with consequence of acceptance of administrative currents also to investigate more to the conversation of presence of the unique approach of the activity of the company.
MATERIAL AND METHODS OF COMMERCIALIZING INDUSTRIAL COMPANY COMPLEX The
marketing diagnosis is the first step to establish any marketing improvement plan for the company where the analysis of the elements that characterize the current market situation at a given time is carried out. It is the process that includes the analysis of factors that affect the marketing performance of the organization It is an instrument that, based on its results, contributes to the elaboration of marketing strategies required by the organization.
It supports the quality of production processes and helps detect areas of opportunity in the organization.
With the marketing diagnosis we intend to evaluate the current situation of the company in order to identify,
What the organization is doing
What is happening in the environment
What the organization could be doing
Find the path of best marketing practices that contribute to obtain better results.
CONSIDER MARKETING AS A FUNDAMENTAL AREA TO ACHIEVE NEW CLIENTS AND INCREASE SALES.
Control Programs Budget Strategies Analysis F.O.D.A. Market analysis Competition Situation analysis MARKETING
The elaboration of a marketing plan is a complex process but of high value for the company. That is, the marketing plan is not only valid as a management tool once it is developed and approved. Much of the effectiveness of a marketing plan lies in the organizational mechanics through which it is formulated. is possible not only to define the state of marketing complex but also to manage these changes for achievement of the set aims. The desired dynamic state of marketing The real dynamics can provide the achievement of the desired results of the business activity. Consequently, for subsequent investigations it is suggested to appoint an aggregate of Indices, well organized, indicator of complex marketing status satisfy the principles of the system and Complexity, orders of indicative and real indices, based on which comparisons can be made. Consequently, the dynamic indicator of complex state marketing can be the guide for the choice of procedure in relation to the disposition of index exchange rates. El complejo comprende así instalaciones para la producción de: The complex thus includes facilities for the production of: (i) flaked sheets from the best pruned logs,
Sawn wood (clear), that is, free of knots from pruned logs and (iii) laminated wood (L.V.L.) from sheets obtained from the winding of large diameter logs, pruned and not pruned. Complementarily, a secondary sawmill has been (ii)
included for the production of wood for pallets from the unpruned and small diameter logs that are inevitably obtained from pruned trees.
DIAGNOSTICO DE MARKETING COMPLEX It is the first step to establish any improvement plan or market optimization in the company where the identification and analysis of the elements that characterize the current market situation at a given time is carried out. It is through the diagnosis that we can evaluate and improve the management of the market, to implement best practices in commercial marketing management, to establish priorities in specific situations in each of them. It is the process that includes the analysis of factors that affect the marketing performance of the organization; it is an instrument that, based on the results, contributes to the elaboration of marketing strategies required by the organization, supports quality in the processes, to help detect areas of opportunity in the organization.
OBJECTIVES AND PURPOSES OF COMPLEX MARKETING The purpose of this information search is to generate knowledge to understand, manage and change organizations based on a major objective: improve the efficiency and productivity of the organization to produce goods or services efficiently while maintaining cohesion among members of a organization
CONCLUSIÓN:
The certain advantages refer to the offered procedure of complex marketing diagnosis of the company: guidance on an exceptional study of the marketing activity of company; fitness of the diagnostic procedure for the use of companies that are dedicated to different types of business activity; possibility of independent use of diagnostic procedure due to the lack of conventions and generalizations; structuring, that allows to select and formulate problems expressly in the marketing activity, which should be decided; the availability of the understanding of the results by all the personnel of the company. The regularity of the diagnosis of the marketing complex is determined by the orientation of company. Therefore, the diagnosis is convenient in the domain of new types of products, entries to new markets or di Monishing of product volumes made.
