Which is the best approach- Standardization or Adaptation for McDonalds
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Learning activity 1
Evidence 1: Summary “Approach to diagnostics of marketing complex of industrial enterprise”
In his article "APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL ENTERPRISE," Tatiana Maksimova and Elena Shapran describe how The development of the economic system in Ukraine and competition relations between its subjects needs the decision of tasks. The content of diagnostics of enterprise’s marketing activity its basic, and expose problems and cons equences of acceptance of current administrative decisions. No talk about the presence of the unique approach to diagnostic activity of enterprise, for lack of scientific works devoted to this problem and the fact that the determination of current status of subject of economic activity depends on working of plan package, to diagnostics of marketing complex of enterprise, in particular, the authentication of the real state and properties of analysable object.
